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Live at Digital Dealer InterBrew Series feat. Ashley Lopez Cavazos

Live at Digital Dealer InterBrew Series feat. Ashley Lopez Cavazos

Car Guy Coffee Jan 04, 2024 19 min
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About this episode

Ashley Lopez Cavazos joins the Car Guy Coffee Podcast to discuss her journey in the automotive industry and the importance of building meaningful relationships with customers. She emphasizes the need for dealerships to adapt to digital tools and create personalized marketing strategies. The conversation highlights the shift from traditional sales tactics to a more consultative approach, focusing on understanding customer needs and enhancing their experience. Ashley shares her passion for helping others and the impact of community involvement in the automotive space.

Topics: digital marketing customer experience relationship building consultative selling community involvement personalized marketing sales team training automotive industry trends
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