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Hello, and welcome to the Car Guy Coffee Podcast. This digital dealer interview
series is brought to you by our friends and partners at Pure Cars, n Q Team, MXS, Fixed Ops, Digital and One Data and Analytics Drive Center. If you want more information or want to partner with the group,
go to carguy Coffee dot com. Let's crew. What's going on, car
guys in cargrez. The car Guy is Frellin, our subprime hero and we
are brewing solutions on the Car Guy Coffee Podcast. But we are alive.
We're getting you some incredible footage with our incredible friend, the one, the Only Goway. What's going on, brother, Welcome to the show. Marty
doing amazing. How are you good to see? You get that mound over
there? Go ahead? Man switching good, good, wholesome shape, Jared
Brother. We got so much brewing right now. We're at the very beginning
of the show. For the most part, everybody's kind of stretching right.
Everybody's trying to feel their thing. What's the vibe that you're feeling? Is
that dating phase? Everybody's okay, oo, we gotta do see I gotta
see later. Planning, outline meetings and so forth. So it's been good.
That's awesome. It seems like we have more dealers here this year than
last year, and I think a lot of things going on with the state of the industry, with everything we've come out of, more dealers are looking for education, they want data, they want knowledge, and it's our job to provide it for and they want to learn more about what's really hot right now, and what's really hot is AI and speaking of that, we know that's part of what you guys do right So what a great way to educate right now. So what are you guys doing after make AI right now to
be able to educate your dealers every day? What are you doing to make
people excited about what's happening you guys? We just had a case study that
is just getting crazy exposure. And this case study featured something we talk about
as an industry. It may not be the sexiest part because it's not sales,
right, but when you look at the bottom line, it's extremely it's all about recalls. So we did a case studied with Aragon handa mister Brian
bens Dock up there in New York and out recalls me. They gave us
the data said, we don't have an efficient way to communicate. How are
we gonna do it? We did it. You reached out, We got
there, engaged. We helped them get an additional three seventy thousand dollars in
those profit from center that in additional people with the stop on that one.
I always asked the question, what is your process for an instance like a recall? What do you do? Hey? Dealers, car Guy, Coffee
podcast and certified Solutionaries are honored to be part of team. Thank you.
The solutions They've been ruined for you to acquire more vehicles, advertised merchandise and manage those vehicles has made them one of the most sought after Bela partners in the marketing. They are one hundred percent CGCE it proved and when you visit
them at pinju dot com, you'll see a whole hill of beans worth of reasons why let's grove I remember when I was in the store. We would
print it out. You get a list, you get a list, go
call these people, all these people out here. But we don't inspect what
we expect. So when we don't get results, what do we do?
Same thing? We do everything, Let's do it more exacts, do it
more, let's do what's not working more time, or we can call the leads bad exactly just being efficient. How can you be efficient not only with
your data, with your staff's time. What could you be having your staff
do instead of chasing this thirty thirty day old lead that is not engaged and sitting there doing email all text, email, fall text when they're not engaging.
What can you do different? Right? That would be right? I
can really benefit your dealership and operations. There's so many different instans it's not
scary. So we're seeing a lot of a lot of different areas where the
talk is out here and everybody's knowing that they're gonna have to get more and more involved with utilizing some AI just because it's really the responsible thing to do with the technology we have available to this. With that said, many people
would say I don't want to take the human element out of it, without recognizing that this is only enhancing the human interaction and actually making sure that we're way more consistent and what it is that we say and do with the customer to get it to where we do agree it is better to get it on the phone with an actual person and you all are like zeroing in more and more on how to make sure that it's a perfect alue or a perfect placement on the tee or a salesperson to knock it out of the park. How
much time and how much discussion you all spend on trying to figure out that exact rhythm to be able to even speak it to an algorithm on TWITTERI.
It takes data, it takes learning, it takes time. Everybody's going to
adapt and transition a little bit different. It's all basbut where you live,
the demographic and your clients page are two. And this comes down at the
end of the day to you. How do we connect plenty of pun intended
How do any money connect your staff to the customer at the right time, at the right place, with the right message. That is our goal at
the end of the day, gets you more people engaged, Because if you can get more people engaged, you're gonna get more people on the phone, right, You're gonna get more people in the door. Pay dealers, franchise
and independent. We have some great news for you and your number one sales
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to you and your team to at least let us do a quick and free check up on your website. We can't wait to hear from you.
Go to teams dot com back to the show. Take better care of your
customers the whole day. I mean, that's all day's the things you want
to connect all day and all the time, like it's it's it's it's not one thing I love about the data or excuse me, the software and the way this program works is that it's twenty four hours. It's it's. It
doesn't have to just be like when you're awake, right like of course, because people are gonna want to be communicated with. If I go to a
website, I want to and I hit pay one information. I want somebody
to communicate with me, even if it is AI, even if it is I want to know some more information. I understand that there's not gonna probably
be a live human that's going to talk to me, but I still want to learn a little bit more, which will keep me going to the next step and to the next step. The next thing I will be having a
live call because I want more, right because I've been giving it. But
instead, if you don't, they're just gonna go to the next web page.
They're just gonna go to the next customer, the next business, then look at their information and see if maybe that website shows more. So learn
how to connect with people using AI is powerful because literally they don't get tired.
They're twenty four hours, no never, they don't want a vacation, not yet at least. Yeah, it's one thing you talked about there that
really residents and always hits. We're talking the stores, the overnight, the
after hours. A lot of people don't understand how high of that volume is.
We see on average of those leads are coming in after hours usually.
Yeah, it makes sense, Yeah, totally makes sense. But what is
our CRM process for a lead that's submitted at two in the afternoon versus two in the winter. So let me ask you that. So you all run
into this situation where you are reshaping the culture inside of the store. Big
MIC's about open here, that's going on Micah. Yeah. Yeah, so
in that we'll see it a little bit. Mike, what has been the
general process that has been already in place for that before you bring your solution.
It's the fall text email, fall text email, run this for ninety days. Some of the marketing lost after ten days if they don't get engagement.
It's there's what you just say. Absolutely, we look at all this
marketing money. I'm saying it's crazy, but we don't have a process for
that guest that's submitted that it's immortal. It's they comes in it too.
We sit there and call them email, text on the store up and they wonder why we're not connecting you wonder why you're not getting engagement. It's because
we're reaching out of the raw. Time we know you're doing the show so
far. We just wanted to quickly remind you about our partners at Big Stops
digit and how they are Automotives premier service marketing and technology company not only proud sponsors of the Car Guy Coffee podcast, but they also serve as your dedicated point of contact for all your online service marketing related needs. Servicing dealerships throughout
the US and Canada. The mission is to create a better online experience for
your service cuts while using data intelligence to drive more fixed operations revenue. If
you want to take your service marketing efforts to the next level, go to fix digital dot Back to the show, let's go now and what was the lead for? What was the reason to it? If you see that the
league was let's say, on a huge car and they ask about availability, but they also want to know does it have this option? Does it have
a warranty? I have a trade in You are now walking in the next
morning to an enriched lead not just asking about availability, but you have so much more information and now you're able to get this best further and further down the rabbit hole. But really you're helping your team who's handling that lead right,
because it's just now they want to know about availability, they want to know about trade, they want to know if it has this lificit on it.
You can have a better educated conversation with them when you do connected, which is going to lead to what that's going to need to argue Usually that's we want to make sure, but that the conversation is already set up.
And the thing about that worry that we have of being able to pull our people out of it. What do you say to those that ever that are
dealing with economic man, I really don't want a computer doing this. I
don't feel like my people want that or my customers want that, because a lot of times we're trying to predict what the customer wants instead of just put it in front of them. You'd yell the chance. Ye it's out at
the Sodacon. You guys are there to listen to Savannah Banana is. Just
listen to his speech. One of the things that he took away and I
took away and I use it every day is experiment and do the opposite of normal. Do the opposite of normal. So with that being said, we
as an injury don't know what the customer wants. We don't have the magic
all. There is no silver body. We have to experiment. We have
to triuntil we have to get your toe in the water and tweak and its until you have it perfect for your story and it culture. It takes time,
it takes effort, and the results are going to definitely outweigh the work behind it. But you have to try it because if not, the competition's
going to and you're going to see a continued decrease of engagement because it's not always about price, it's about the experience. It's about the lasting memory too,
and making sure that you have that much intention in all of it.
Absolutely, and you can. The thing is, we can say it to
a person and we can tell this person to do it. You can tell
me to do it. Shoot, my wife tells me to do this the
whole time. I forget not too long later when we do tell it to
the computer, and we do tell it to an algorithm, when we do program it to be in there, it's going to do until you tell it to do something different. What's the worry of giving that a shot. It's
the fear of the unknown. It's the fear of the unknown, and it's
you have to test it. You have to try it, and the results
that you see with it are there and the data speaks for itself. Different
case studies that we can do. But the limitless potential of what you can
do with your data business, and I agree with you so much on that being able to understand that we have so much potential right there, So that data alone right there can really can double your business, can triple your business can do it right. And the thing about things like that is that when
we don't take those opportunities, we just sit there and watch it happen.
We're going to miss an opportunity. Then we're going to try it and then
it's already a new technology out. So when you said it's the fear of
the unknown, and that's why I asked you earlier, is like, what are you doing to educate because at the end of the day, that's the biggest problem is that they only know what they hear about. They're not getting
the education that's needed. They're just being sold. If we can educate them
more instead of selling them, eventually they're going to ask to buy because it's such makes so much sense. It's silly not to be part of that and
have that type of tool for my customers and have that too for my dealership so I can produce more. At the end of the day, I know
it's warranting. So and that's where you're going to start seeing the staff getting
buyom is because not getting this tool, you're not adding connected, not adding AI to your tech stack. For that one quick question, do you know
what smart pixel two point zero location IQ and audience IQ have in common, you know I do. They are solutions that our friends and proud sponsors m
one Data and Analytics are brewing for automotive And once again you're right, my friend, and we want to invite all of our audience to go to m one hyphen Data dot com to see how they can help propel your business forward with the right data insight. Go check them out at m one hipein data
dot com. Let's brew. Come on now, back to the show.
Yeah, you're doing this for customers, doing this for the flight You're doing this for the nurse that works seven pm to seven am, that has a break at three in the morning and is looking for a new car. Sentence,
Yeah, these are the people. You're doing it for your staff.
Your staff are going to have to evolve. Bro change how you love that?
So we got distracted. I thought the camera was nothing, but it
was funny and all those things that you just said, there's one hundred percent.
And if you're doing that, you know everything's going to be good.
It doesn't matter what toos money really is. It's just work. But this
tool will help lessen the workloads so people can do more productive things. And
when you're able to do more productive things that lead to car deals that are more hands on, and then let them be that way. Let these tools
come into play. Let these tools speak to your customers, initiate the conversation
and be able to pass it on to the person that needs to help them finalize what they're looking for. That's what everybody wants. They want speed,
they want information, they want correct information, they want it now. And
then, of course most people do want to deal with the human out of that. Well. They want to get all that before they deal with anyone.
And once they feel comfortable not having any unknown inside them as a consumer, they go, okay, cool. Now I want to talk to Jared
and I want to buy a car, or I want to talk to Jared and get my service done, or I want to talk Jared and look at possibly it's something different at the dealership. In my least, it's like we
were actually just talking to a gentleman here. Earlier he was like doing to
launch of a mobile service. I'm getting mobile service fans on the launch it.
I would love for you guys to partner with us to educate our customer base of what we're doing. And then we're gonna actually sat down in a
conversation. We're gonna map out a location around town that we're gonna go have
them do to or they don't have an appointment, and then you can get the data of our customer base and target that audience that lives in that zip code and let them know we're gonna be in the area. Yeah. I
mean, it's a very simple strategy, but it's solving a solution that he did not realize was even a problem or something that he could even do.
So after sitting down a five minutes, now it's here's your mobile service strategy.
Here's the plan, here's the schedule, here's the cadence, here's the execution. Here's what it looks like. He's got a turn fee element that
he can now educate his clients about level service. That's ruin solutions, folks,
And that's exactly why we love Connecting total pun intended connecting with this guy right here, Jared, Real quick, how do people get a hold of you? If they want to know how to truly connect? To connect AI,
simply go to our website k O N E C T dot AI, find us on social, find us on LinkedIn. You can always reach out
to me directly as well. I'll make sure Fred Luke throw the number out
there. But I appreciate the time as always, dude. We always appreciate
you. Always enjoys having a conversation with you. Man. You're good dude.
So like a lot of times, we get so hyper focused on product, and there's a lot of great products out there. But if you find
the right people that are helping you with the product, and the product, even if it's just mediocre, will become excellent because the experience is the best part about everything. And you guys, give me an excellence product or process
people products another and if you do it that way, you're gonna have something great and the product always works up out because you're you have the right people.
We're gonna evolve. We're not gonna sit still. We're gonna make sure
it's done right. And that's what you guys have, man, So a
great job with us. You cannot sit still. Let's go ahead and feet
focus spot Paul's doing one, two, three, forget hocus lie and keep throwing, keep borrowing it. They clue so much of tuning in everybody.
I am lo here is the car guy and I'm thrilling our stuff time.
Here can we get newing solutions and the Car Guy Hoping podcast. We're the
One, the only day, Red you way That's right and funny Shot.
We're out.
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