March 27, 2026 | WrenchWay’s Jay Goninen talks about what technicians are looking for; Hyundai pledges increase in U.S. production
Automotive News Daily Drive
Automotive News Daily Drive Mar 27, 2026
March 27, 2026 | WrenchWay’s Jay Goninen talks about what technicians are looking for; Hyundai pledges increase in U.S. production

March 27, 2026 | WrenchWay’s Jay Goninen talks about what technicians are looking for; Hyundai pledges increase in U.S. production

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March 27, 2026 | WrenchWay’s Jay Goninen talks about what technicians are looking for; Hyundai pledges increase in U.S. production
Concept

employee retention

Retention just means keeping employees from quitting. When people stay, the shop gets more consistent and customers benefit.

Brand

Hyundai

Hyundai is the car company in this story. They’re planning to build more of their cars in the U.S. and use more U.S.-made parts.

Concept

technician training and recruitment

This refers to efforts to build a pipeline of qualified dealership technicians. As vehicles add more electronics and advanced diagnostics, training and staffing become critical to reducing service delays and maintaining repair quality.

Brand

Jaguar Land Rover

Jaguar Land Rover is referenced as having halted production at a UK plant for up to two weeks. Production stoppages like this can ripple through parts availability, vehicle deliveries, and inventory levels.

Concept

Voice of the Technician survey

This is a survey that asks mechanics what they think is going wrong or what they need. The goal is to use that feedback to improve the shop and the way repairs are handled.

Concept

dealerships that have printed it off or presented it to their own technicians

The dealerships are sharing the survey results with their own mechanics. Then they can compare it to what’s actually happening in their shop and decide what to improve.

Concept

training, retention and recruitment

This is how companies keep mechanics coming in and staying: teach them the job, hire new people, and reduce people leaving.

Concept

technician apprenticeships

Technician apprenticeships are structured training programs that combine classroom instruction with hands-on work. They’re used by automakers and dealer networks to build a pipeline of qualified technicians over time.

Concept

technician shortage

There aren’t enough trained mechanics to handle all the cars that need service. That can mean longer waits and more pressure on the shops that are hiring.

Concept

electric vehicles coming off lease

Some EVs are finishing their lease and then getting sold as used cars. That can affect how much they cost and how easy they are to find.

Concept

EV

An EV is a car that runs on electricity instead of gasoline. The big difference is that the “how it works” and what to watch over time are different from gas cars.

Concept

50,000 miles

The “50,000 miles” example highlights that mileage-based expectations from gas cars don’t map cleanly to EVs. For EVs, battery condition and usage patterns can matter more than odometer reading for predicting future performance and value.

Brand

Tesla

Tesla is a company that makes electric cars. The point here is that some car dealers already sell a lot of Teslas, so they’re more familiar with how EVs move on the lot.

Concept

price sensitive

Price sensitive means people will only buy if the price feels right. If buyers are unsure about EVs, a lower price can help them take the chance.

Concept

leasing

Leasing is like renting a car for a few years with monthly payments. You usually give it back at the end, or you can sometimes buy it for a set price if you want to keep it.

Concept

Ford's captive

“Ford’s captive” means Ford’s own finance company. It’s the one that typically sets up leases and loans for Ford dealers and Ford buyers.

Concept

extended rental

Calling a lease an “extended rental” means you’re paying to use the car for a while. You usually don’t own it, and you give it back when the lease ends.

Concept

wholesale auctions

Wholesale auctions are events where dealers bid on cars. If the original dealer doesn’t want the returned lease cars, the captive can sell them to other dealers through auctions.

Company

Experian Automotive Marketing solutions

Experian is an analytics and data company, and its Automotive Marketing solutions are aimed at helping dealers use consumer and vehicle data to target customers. The segment emphasizes that accurate, up-to-date data is critical for effective marketing.

Company

ExperianAutomotive.com

Experian Automotive is a company that helps dealers use data to find likely car buyers and track results. It’s used to connect marketing efforts to real dealership outcomes.

Concept

apprenticeship and recruitment programs

Apprenticeship and recruitment programs are ways to train new mechanics and hire them into the industry. When there’s a shortage, these programs help ensure there are enough people to work on cars.

Company

Wrenchway

Wrenchway helps auto shop technicians find jobs. The company also works on training/education so there are more qualified techs to fill open roles.

Concept

duct taping together

It means using a quick band-aid solution. In this case, it’s like hiring your way out of the shortage for a moment, but not actually creating enough new trained technicians.

Term

brake cleaner

Brake cleaner is a solvent used to remove brake dust, grease, and other contaminants from brake components. In a school or training setting, it’s a common consumable for hands-on service practice and cleaning parts before inspection or reassembly.

Concept

technician wage tool

This is a tool that helps shops figure out what technicians are usually paid. Instead of guessing, it uses data to estimate a fair wage.

Company

Bureau of Labor Statistics

The Bureau of Labor Statistics (BLS) is a U.S. government agency that collects and publishes labor and employment data. In this discussion, it’s referenced as a source for technician wage modeling, and the speaker questions how the BLS model produces usable results.

Concept

going rate for a technician

The “going rate” is basically what technicians are being paid right now in the real world. The goal is to help shops pay enough to attract and keep good techs.

Concept

pay structure

“Pay structure” is just how mechanics get paid at work. It can be hourly, flat-rate per job, or a mix, and it affects whether people feel satisfied and stay.

Term

flat rate

“Flat rate” means mechanics get paid a set amount for a repair, not by the hours they actually spend. The shop uses a time estimate for each job, and the pay is tied to that estimate.

Concept

used EVs

“Used EVs” refers to electric vehicles that have already been sold and are now being resold on the pre-owned market. This matters because EVs have different maintenance and battery-related considerations than gas cars, and pricing/availability can shift as production and incentives change.

Concept

production goals

Production goals are targets automakers set for how many vehicles they plan to build over a given time period. They’re often tied to supply chain capacity, staffing, and demand forecasts, and they can affect everything from incentives to parts availability.

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