{"version":"1.0.0","episode":{"title":"Marketing & Customer Retention: Keep 'Em Coming Back [E222]","url":"http://getcarcurious.com/episodes/marketing-customer-retention-keep-em-coming-back-e222","audioUrl":"https://episodes.captivate.fm/episode/791b9e98-a1ea-46d2-bc0c-5cabe7a8500d.mp3","description":"Visit&nbsp;ShopMarketingPros.com/chris&nbsp;to&nbsp;partner&nbsp;with&nbsp;a&nbsp;team&nbsp;that&nbsp;understands&nbsp;your&nbsp;business.&nbsp;Because&nbsp;every&nbsp;great&nbsp;shop&nbsp;deserves&nbsp;marketing&nbsp;that’s&nbsp;just&nbsp;as&nbsp;great.&nbsp;Check&nbsp;out&nbsp;their&nbsp;podcast&nbsp;here:&nbsp;https://autorepairmarketing.captivate.fm/If&nbsp;you&nbsp;would&nbsp;like&nbsp;to&nbsp;join&nbsp;their&nbsp;private&nbsp;Facebook&nbsp;group&nbsp;go&nbsp;here:&nbsp;https://www.facebook.com/groups/autorepairmarketingmastermindIn&nbsp;In&nbsp;Episode&nbsp;9&nbsp;of&nbsp;\"The&nbsp;Weekly&nbsp;Blitz,\"&nbsp;Coach&nbsp;Chris&nbsp;Cotton&nbsp;delivers&nbsp;a&nbsp;comprehensive&nbsp;overview&nbsp;of&nbsp;essential&nbsp;marketing&nbsp;and&nbsp;customer&nbsp;retention&nbsp;strategies&nbsp;specifically&nbsp;tailored&nbsp;for&nbsp;auto&nbsp;repair&nbsp;shop&nbsp;owners.&nbsp;He&nbsp;begins&nbsp;by&nbsp;stressing&nbsp;the&nbsp;importance&nbsp;of&nbsp;proactive&nbsp;marketing,&nbsp;explaining&nbsp;that&nbsp;waiting&nbsp;for&nbsp;customers&nbsp;to&nbsp;find&nbsp;you&nbsp;is&nbsp;no&nbsp;longer&nbsp;enough&nbsp;in&nbsp;today’s&nbsp;competitive&nbsp;landscape.&nbsp;Chris&nbsp;details&nbsp;how&nbsp;leveraging&nbsp;digital&nbsp;tools such&nbsp;as&nbsp;Google&nbsp;My&nbsp;Business,&nbsp;Local&nbsp;Service&nbsp;Ads,&nbsp;search&nbsp;engine&nbsp;optimization&nbsp;(SEO),&nbsp;and&nbsp;targetEd&nbsp;digital&nbsp;ads..."},"annotations":[],"speakers":[{"id":"s1","name":"Chris Cotton","role":"host"}],"transcripts":[{"url":"http://getcarcurious.com/episodes/marketing-customer-retention-keep-em-coming-back-e222/transcript.vtt","type":"text/vtt"}]}