The Lamborghini Countach is a famous sports car that looks very unique with its sharp angles and doors that open upwards. It was made a long time ago but is still very popular among car lovers today.
The Honda CR-V is a type of vehicle called a compact SUV, which is popular for being practical and reliable. The first version of this car was made in the late 1990s and is known for having a lot of space inside and being good on gas.
The Hyundai Sonata is a family car that is known for being affordable and reliable. It has a comfortable interior and comes with lots of modern technology, making it a good choice for everyday driving. People like it because it offers great value for the money.
Car
Ford Mach-E
The Ford Mach-E is a new electric car from Ford. It's designed like an SUV and is part of Ford's move to make more electric vehicles. It has a lot of modern features and is known for being fun to drive.
The Porsche Taycan Cross Turismo is a type of electric car that looks like a sporty wagon. It's designed for everyday use and has a lot of space inside, making it great for running errands.
The Citroen 2CV is a small, quirky car from France that is known for being very simple and easy to drive. It was made for many years and is loved for its unique look and practicality. People talk about it because it's a classic with a lot of character.
The Citroën 2CV is a small, simple car from France that was made for many years. It's famous for being easy to drive and affordable for everyday people.
Car
No Reserve: 1991 Acura NSX
Featured on Bring a Trailer: No Reserve: 1991 Acura NSX 5-Speed
Car
Porsche 911R
The Porsche 911R is a special version of the Porsche 911 that is designed for performance and driving enjoyment. It's lighter and has a powerful engine, making it a favorite among car lovers.
The Ferrari 430 Spider is a sports car that you can drive with the top down. It's fast and has a powerful engine, making it a popular choice among car enthusiasts.
The Acura NSX is a fancy sports car that was made in the 1990s and is known for being fast and fun to drive. It's special because it looks cool and is very reliable compared to other sports cars. People talk about it because it's a classic that many car lovers admire.
The Porsche 718 Spider is a sporty car that is designed for speed and handling. It has its engine located in the middle, which helps it turn better and feel more stable on the road.
The Mitsubishi Delica is a type of van that is popular for its roomy interior and ability to drive on rough roads. It's often used for family trips or outdoor adventures.
The Mitsubishi L300 is a practical van that is great for carrying people or cargo. It's known for being reliable and has a lot of space inside, making it useful for families and businesses. People like it because it can handle many different tasks.
Right hand drive means the steering wheel is on the right side of the car, which is how cars are set up in some countries where people drive on the left side of the road.
Car
Mitsubishi POW
The Mitsubishi POW is a small car that many people find stylish and fun to drive. It's known for looking good and being enjoyable to use.
Term
NA
'NA' means naturally aspirated, which is a type of engine that gets its power without any extra help from a turbo or supercharger. It just uses air from the atmosphere.
The Ford Figo is a small car that is known for being cheap to buy and good on gas. It's a practical choice for everyday driving and is popular among people who want a reliable vehicle without spending too much. People like it because it's easy to drive and maintain.
EV conversion is when you take a car that normally uses gas and change it to run on electricity instead. This means taking out the engine and putting in electric parts so it can drive without using fuel.
The Mini is a small and famous car known for being fun to drive. It was first made in the 1960s and has been updated over the years, but it still keeps its unique look and feel.
The Porsche 911 is a well-known sports car that has been around for a long time. It's famous for being fast and has a unique shape that many people recognize.
The Chevrolet Camaro is a popular American muscle car known for being powerful and sporty. It's been around since the 1960s and is loved by many car fans.
The Cobra is a classic sports car famous for its strong V8 engine. It's known for being fast and fun to drive, which is why some people prefer it over electric versions.
The Volkswagen Caddy is a small van that is great for carrying stuff and is often used by families and businesses. It has a lot of space inside, making it practical for different needs. People like it because it's reliable and can handle various tasks.
The DeLorean is a unique car known for its shiny metal body and doors that open upwards. It became famous from movies where it was used as a time machine.
The DeLorean DMC-12 is a unique car that is famous for its cool doors that open upwards and its appearance in the 'Back to the Future' movies. It was made in the early 1980s and is loved by many for its unusual look and story. People talk about it because it's a fun and memorable car.
The Ferrari 308 GTB is a classic sports car that is well-known for its speed and stylish design. It has been featured in various films and is loved by car enthusiasts.
The Magnum PI mod is a way to make the seats in a car lower by cutting the rails that hold them. This can make the car feel sportier or look cooler, similar to how the character in a famous TV show sat in his car.
The Ferrari 308 is a classic sports car made by Ferrari, famous for its stylish look and speed.
Car
Alfa Gtvs
The Alfa Romeo GTV is a stylish sports car that has been around for many years and is loved for its beautiful design and fun driving experience. It's an Italian car that stands out because of how it looks and performs. People talk about it because it's a classic and has a lot of character.
ABS means Anti-lock Braking System. It's a safety feature in cars that helps prevent the wheels from stopping completely when you brake hard, which helps you steer better and avoid skidding.
The Ferrari Testarossa is a famous sports car from the 1980s and 1990s. It's known for its unique look and powerful engine, making it great for driving long distances.
The Audi R8 is a stylish and fast sports car that is known for its great handling and powerful engines. It's a favorite among those who love luxury cars.
The Pontiac Torrent is a medium-sized SUV that is good for families because it has a lot of space inside. It offers a comfortable ride and is designed to be practical for everyday use. People talk about it because it was Pontiac's way of joining the popular SUV market.
The Ford Mustang is a classic American car that has been around since the 1960s and is known for being powerful and stylish. It's often seen as a symbol of freedom and adventure, making it a favorite among car enthusiasts. People get excited about Mustangs because they are fun to drive and have a cool look.
The Jeep Wrangler is a tough-looking car that is great for driving off-road and exploring nature. It's known for its boxy shape and can handle rough trails and dirt roads. People love it because it's fun to drive and can go almost anywhere.
LIVE
[Music]
The Bring a Trailer
podcast. Hello everybody and welcome
back to the Bring a Trailer podcast.
Alex Porter is my name, director of
operations for the company. Not coming
to you today from our studio in San
Francisco because we are at Westside
Collector Car Storage because our guest
is Matt Farah. Hello. Thanks for doing
this, Matt. We really appreciate it.
Thanks. It's I put I put the name of the
place on the water so people can read
You saw my eyes shoot down right now.
Read it when they do. They cuz they
sometimes they flip they flip-flop the
Cwords. Totally. And I was going to
freeze up in the moment, too. I put it
on the water bottles and then I put it
right a little close to your line of
sight and then you then you have no,
believe it or not, I actually angled it.
I was ready to go. Well, I put when I
put five water bottles on the table.
Yeah. How uh how are you doing? Thank
you for coming. Thanks for having us. We
really appreciate it, man. Uh thanks for
coming to me. Make it easy. Well, I
mean, incredibly hospitable of you to
have us. um love to talk about your
background and everything, but I thought
we could talk about the building a
little bit first cuz it's so impressive.
You just gave us a little tour. You said
you opened this spot in 2020. Yeah, we
bought the property in 2016 and then
opened in 2020. Four years of
construction. Yeah. Well, it was like a
year and a half of permitting and then
two and a half years of construction.
What did you say the number of trucks of
cement it took to pour the thing? the
the underground level um the walls and
the the floor of the underground level
was 166 trucks which we did in 18 hours.
They're just coming in one after
another. They were lined up all the way
like a half a mile down the road. What
was your stability level? I presume you
were standing there watching it all go
down. Uh I didn't stand there for all 18
hours, but I did stand there and watch
for a bunch of and it is really
something. And I'm pretty sure I put an
apologetic post on Instagram. You know,
like I I'm like a pretty considerate
person is is like a thing of mine. I
like to be considerate. I don't like to
be in the way. I don't like to be
blocking things. Sure. And I took a
picture of all the trucks and put them
on Instagram and I was like, "Sorry,
LA." Today like it's me. Yeah. Like it's
not normally I'm I'm, you know, and and
ever since then when I see a line of
trucks, whether they're dump trucks or
I'm a little more sympathetic. They just
they have to be there. You know, they
didn't choose that day. How did the idea
come about? I mean, you're, you know,
just kind of famous car personality guy,
YouTuber, automotive journalist, all
these things, but how did collector car
storage come into your brain? You've
been thinking about it for a long time.
I mean, I certainly didn't like invent
any of Sure. Although a little bit. You
said you invented one thing out there.
Oh, the battery tender thing. Yeah, that
that idea. No, but uh I was a customer.
I was the customer and I had been
spoiled for a long time. You mean you
were imagining what you would want if
you were No, I was literally the
customer. like I had too many cars. I
didn't have anywhere to put them. And I
went through the
mathematical plan of okay, well, I have
these many cars and here's where I live
and what are my options? Can I get
storage units? Can I get a little
building for myself? And it was like it
very quickly it was like little building
math bad. Slightly bigger building math
still bad. Still bad. Still bad still.
And it wasn't until you got like an
enormous building and started an entire
business that math got good. Yeah. And
so it was like, well, okay. And uh I
thought, you know, if I had this
problem, maybe other people in the area
would have a similar problem and could
use a solution. Totally. And
specifically in this area on the west
side, right? I mean, you're close to LAX
here and everything. It's a hyper local
business. Unfortunately, because I make
videos and do things on the internet,
it's a brand that's known by people who
don't live here. But otherwise, there
would be no reason to because our
customers live very close. And actually,
not only do a tremendous number of
people live close to the facility. It's
not Well, that's not entirely true. It's
not a tremendous, but a significant
percentage of people live either walking
distance or a very short drive. a
disproportionate number of the cars. Two
of my clients that are walking distance,
just two people represent between the
two of them like 16 to 18% of the cost.
Holy crap. So like that I mean that
happens. I got a couple of big
collectors here so like that'll happen.
But one of them can walk. That's
amazing. That person just shows up a lot
which is fine. That's amazing. Yeah. And
then you've got expansion plans. You're
taking over the world. So you were
saying you got another facility and a
third on the way. Yeah. I mean,
crucially, not the world like that. No,
seriously, because people um I I've
gotten emails and Yeah, I guess there's
people who have these you could
franchise every franchise. You want to
open one in Miami or San Francisco or
whatever. And you know, I grew up
watching my father travel all over the
world looking at retail stores and
factories for his businesses that he was
in. And I also, the guy I bought my
Lamborghini Countach from, a guy named
David, owns a bunch of restaurants in
LA. And I compare his lifestyle to my
father's. Both have like webs of
businesses. Yeah. Right. But global
versus local. Yeah. And David would just
like three times, four times a week do a
lap around LA of all the restaurants.
And my dad is on like the redeye to
Tokyo. And so given the hyper local
nature of this business, world
domination I have no interest in. I like
let's talk about like county maybe
county domination, you know what I mean?
Like maybe maybe like a section of the
county but you know between the 10
freeway and you know whatever. But but
obviously you know putting this up and
doing everything and running it was not
so painful that you didn't want to do
more. Right. Well I mean there's if
you're a hustler and I'd like to think I
am a hustler. I think you are. I think
that's fair. And if you're a hustler,
you know, when you have one building and
you
are lucky enough and maybe smart enough
and whatever that you sell out the
building and now you're full.
Everyone you have to say I'm sorry we're
full to it. It it feels like leaving
money on. So the urge to grow is natural
if you find success. I think there's a
bring a trailer parallel there. We hate
saying no to people, right? We would
like to have the capacity for everyone
who has a car that we'd like to sell.
And and even here in Playa right now and
actually I think in our other store
we're sold out and we are on a waiting
list right now. Amazing. Um which is
great. I mean look operating. Yeah.
Congrats dude. 2023 was rough actually.
We had grow Yeah, we had growth pandemic
era growth and then we had quite a
retraction right when the market turned
in the first half of 23 which was right
when we opened our second story. Yeah.
Okay. And so the second half of 23 and
the beginning of 24 were scary. And I
had bought the other building too. Oh,
you were already like out on that one.
You were already committed. Yeah. Yeah.
I had one, you know, I had a building I
couldn't really fill and then another
one that I had bought and was waiting to
start renovations on and it was I was
sweating. Jeez, dude. But, you know, the
things turned and we got whatever
momentum or the market or the vibes or
it was tax season or whatever, you know,
whatever happened. But we didn't change
anything. Whatever happened, people
came. They showed up eventually. And so
I, like I said, I bought the building
next door to that one. So I'm not
opening a third facility, but I'm
doubling the capacity of the second one.
The renderings look awesome. Thank you.
Yeah. And I mean eventually, like I like
I kind of do You're definitely doing
this stylishly. Like it looks rad. And
we have designy friends. Yeah. But like
I kind of do know when enough is enough.
I'm not that greedy. I don't need to
take over the universe. And if I had
four or five of these around Southern
California and could satisfy a market
that needs it. I mean, yes, I want to
make money. Yes, I want to have a
commercial real estate portfolio. Yes, I
think it's a cool business to be in and
it suits my personality well. But I also
think you don't want to suck up all your
time though either, right? I mean, you
keep pursuing your other things. Yeah.
Right. No, making videos takes way more
time than this for me and brings in way
less money. I only continue to make
videos because being out there and being
on location at stuff and being in the
places where car people are and all that
is such a marketing advantage to this. I
I have to keep doing that. You still
like it? You still like doing it? Uh
making videos literally? No, I don't. I
like writing. I like doing podcasts. I
like being involved in the community.
We're technically colleagues a little
bit via Hurst. How much are you doing
that these days? How much you track on
the mastad? I know you're on the mastad
one or two issues ago, I think it was. I
read your uh SoCal driving piece. All
the routes around which was a rad piece.
It was a good piece. I've been working
on that one for a long time. I really
wanted to do that one. We had the
cgrapher. Oh, dude. The map. Beautiful.
Yeah. Yeah. Roaden track is really fun.
It's probably my favorite thing I do.
Okay. I mean, in terms of like cuz I
have the highest job you can get at the
magazine before it starts to be less
fun. Yeah. Like I don't have to go to
editor at large. What's your That's the
Peter Egan title. That's a great title.
It's the best It's by far the best
magazine title to have because you only
have to do fun gigs and you don't have
to go to meetings. Yes. Plus, it's just
a sick title to me to say. Yeah. It
sounds like you're on the run. Totally.
And I like the people I work with. I
love the It was the magazine I read
growing up. same writing there. You
know, being the guy who reviews
supercars for that magazine is quite the
thing. Of course. Of course. But that's
a I'm just kind of trying to get the
idea of like what you know, what you're
spending most of your time doing,
whether it's the storage. I mean, you've
got so many hustles, dude. Look, I the
best thing, not the best thing, but but
a great thing about the storage business
is we're in it right now. We're here,
we're recording this show. So, the the
media business and the storage business
are complimentary to each other. storage
business gets marketing and the media
business gets a home. Yeah. Right. And
they're both very useful to each other.
If if I didn't have that need, if one
business didn't need marketing and the
other business didn't need a home, it
would be a minus two for both. You know,
100%. And so that's just like a thing
that like like the business needs to
serve like my life. Y and and also by
the way, crucially the lives of my
employees. Yeah. I really care about
this kind of stuff and I think that this
sort of business like yes it's fancy
parking for rich people like it totally.
But your guys are stoked. They were
stoked to tell me about it as soon as I
walked in. Yeah, it is. But also it's it
allows those same rich people to live in
a dense semi-urban semiwalkable like I
said 18% of the thing two guys who walk
here. Yeah. you know, they live in a
sort of community across the street that
has lots of luxury housing units. And
this is exactly like my idea of this. A
fully walkable community. When are you
getting one? I live up the road. Not far
away. I'm not far away. But a walkable
community that has all of the the things
and then on the outskirts of it, a
regular ass parking garage for regular
cars and then a fancy parking garage for
the fancy cars. Like that's like and so
it allows these people to remain in this
area and do their hobby as opposed to
being like well I have six cars so I
have to move to totally Calabasas or
Thousand Oaks or whatever stick them all
over the place. All those things that's
not the primary reason for doing the
business but like from the outside you
don't know what's in here. It doesn't
make the neighborhood ugly. It doesn't
look like parking and it allows people
who are contributing a decent amount to
the tax base to remain in this area
rather than flee. So it's good for that
kind of thing. Totally. And also I live
nearby and my cars were here. So that's
fantastic. Yeah. Is the count here by
the way. Did that that's actually the
other thing that happens is that I say
my cars are here. Meanwhile they're at
the other store cuz we what happened we
filled this one up first. My cars are
the they get they get lowest priority,
right? Yeah. My cars are the first cars
to uh to get moved out. Yes, for sure.
Of course. Of course. They get the short
shrift. Yep. So, they're all they're all
now far away. Yeah. That's the downside
of being the responsible business owner,
right? I just I like money. I You know
what I mean? I could say I could say,
"No, I'm sorry. Like, we're sold out and
like my cars are taking up three or four
of the spaces, but I can't I'm like no,
no, yes, I can't say no to your money.
My cars can go somewhere else. By the
way, did the restaurant tour who you
bought that car from, did he do his big
lap in the coach ever? Did he ever
actually drive it around as his like No,
he actually What a sick thing if you
were rolling up to all your restaurants
in that car. Well, he uh you know, he
was sort of a um he had a a a stealth
car. Oh, interesting. He had a very nice
car collection. I mean, I don't know
what his current status is. In fact, his
house may have burned. Palisades fire.
But uh he would roll around to the
restaurants in a beater old Honda CRV
first gen. Just invisible. As invisible,
forgettable as it gets. I kind of
respect it. I kind of I do I do respect
it and I knew exactly what he was doing.
But on the other hand, um I would need
if even if I wanted to do that, if I
wanted a beater so that you know they
didn't think I was, you know, skimming
the tips or whatever, it would have to
be something very comfortable. Yeah, for
sure. They have have to have a good
seat. Do you have an appreciation for
vehicles like that? Do you still like to
cruise around? Our our my boss, the head
of our auctions, Howard Swig, he loves
like a rental Sonata. Like he has all
these fancy cars and all this
experience, but he gets excited
sometimes about pedestrian cars. Does
that ever Well, no. I mean, I I love an
appliance. I absolutely love an
appliance. We had a Ford Mache, which is
a toaster for 3 years, but I mean, it
really did serve its purpose. And and
here in LA, or to a certain degree in
San Francisco, but definitely in LA,
you're going light to light, you're
sitting in traffic, 90 degree turns, you
know, you have your canyons, that's a
separate thing, but every day running
errands, going to work. I love an EV.
You're pro You're pro mache. Is that
your fave? Well, now I have the the tan
outside. The tan cross turismo. That's
the good. That's the the good [ __ ] And
so still an appliance, but in my
opinion, a very elevated one. Yeah. So,
um, like I I understand what you mean
about like an invisible sometimes. I
mean, you've driven so many wild things.
Sometimes like there's almost like a
reversion. And I've noticed it in other
car people too where like kind of there
was a Chris Harris video where he's
talking up the merits of the 2CV like
the 12 horse one. You know what I mean?
Where you get you really there
simplicity or kind of pedestrian aspects
uh or the nature of a car can kind of be
exciting for somebody who's experienced
so many things like we have between my
wife and I we have eight cars and it's a
pretty big spread. Okay. I've got you
know the Countach which is mid
restoration right now. It's pin motor
out. Oh yeah. Motor and gearbox in a
different country. Motor and gear box
are in Italy. Yeah, they're in Italy.
Yeah, it'll be a thing. It'll be It'll
be real funny in 20 years. Yeah. Um,
it's not funny. Need to open up a fourth
fourth storage location. Now it's sad.
It will eventually be funny. I promise.
And I have an NSX 2005 NSX. Oh, do you?
I just sold mine yesterday. Did you?
Yeah, I did. On the site? On the site?
Yet 74 grand for a 91 with 90,000 m on
it. Shout out to Art Cervantes DWA Art.
It was his car. It was the It was his
car. I bought it from him. That for a 91
with 90,000 m. That is a fabulous
result. It was a fabulous result. Uh
Matt Crandle 911R, one of our power
sellers, sold it for me. I am going to
be You're a local partner, too. The I'm
a local partner and I'm going to be
coming in. We have a car in the queue
right now. We got a It's a 430 Spider
that's going up. Oh, cool. which other
than aftermarket wheels is actually
quite a nice car. Black. Is it here in
the facility right now? It's at the
other side. Okay. Okay. Um but uh we got
that. And then I've got I'm going to
actually talk to you about this cuz I
got a four top coming in. Okay. I have
one of my best clients here who wants to
sell four cars at once. Interesting. And
he's in Oregon. Okay. So, he was asking
about sending the cars down here. And I
go, "No, no. We're going to come to you
and do it up there. But in order for it
to be cost effective, I need you guys to
run all four. Not quote simultaneous,
but on the same day. Yeah, we could do
that. Which of course you could do. No,
but like I'm your guy, Matt. I literally
will need to have to send someone to
Oregon to sit there. Yeah. In case
there's also it can get complicated.
Somebody's got to be able to answer all
the, you know, questions at the same
time. I can't do it remotely. But if I
have to send an employee to state in
Oregon for a week, that's cheaper than
shipping four cars close to California.
But basically, you're going to take the
services you provide here and ship them
out. Yeah. Yeah. Yeah. Great. I've
already done I bought my NSX from this
guy. The reason that's how I got
started, he's now he replaced my NSX
with another NSX, which he's now going
to sell. And it's blue. Oh man. What's
the interior color? Don't know. I think
it's blue. If it's low, we've had some
huge results on those fixed headlights.
Yeah, mine is a banger. Mine is an '05
with 20,000 mi. Yeah, those are big
money cars now. Banger. Yeah, but I'm
not selling it. I love it. I'm glad you
got one. My colleague will never sell
his and I love my car. I drove it 20,000
miles and I freaking loved it. And then
I have my 718 Spider that has a Demand
motor in it that actually is downstairs
behind and I saw that car at the last
time I saw you was at Lufkault in the
Bay. You had that car there, didn't you?
The air water car. Yeah. Yeah. Yeah.
It's actually going to be on a stand at
this air water as well. Wait in like a
month or something like that. They're
doing a mid engine thing, so it's stand
for that. You drive that a fair amount.
Yeah. I've got like 6,000 miles on it,
which for me is is a bit How's that
monster motor treating you? It's the
best. It's the best. But then, you know,
my wife has a Mitsubishi Delica, the
little van, little Japanese L300, uh,
low roof, captain's chairs. Fabulous.
Absolutely fabulous. She drive that a
fair amount. Right hand drive, right?
Right hand drive. Yeah, she drives it.
It's got 52,000 kilometers on it.
Really, really low cams. Really good.
And then she has a POW. A fabulous POW.
No kidding. She has literally the nicest
POW I've ever seen. 80,000 km, but it's
mint. Those were both her choices, the
POW and the Delica. The van was her
choice. I got her the POW for her
birthday two years ago, and she loves
it. But but that to go back to Chris
Harris and the 2CV, the Delica and the
POW are both extremely, you know,
honest, simple. You find charm in them
though when you drive. Oh, they're the
most charm. They're slow as [ __ ] The
POW is 57 horsepower. Um, one It's a
little turbo four. I can't remember. No,
the Figuro got a turbo. The POW is NA.
The power is NA. Okay, that's right. The
Figo is 80 horsepower. The turbo. So if
you if you break the POW, you can buy
motor Figuro engine long assembly long
block with turbo. Yeah, your gears are
turning on that one. Totally. It's
awesome. That's great. No, that car, the
powertrain is such a piece of [ __ ] but
it's so great aesthetically. It's so
lovely that that is the kind of thing
that I would eventually invest the money
in converting to an EV. Oh, interesting.
to me. EV conversion. Has that been done
with one of those before? I don't think
so. But they've done minis. I mean, it
would be it would basically be adapting
a mounting kit for whatever they're
doing with a Mini pretty much. I mean,
it's like it's it's all the same, just
sheet metal. Yeah. But, uh, you know,
for me, the EV conversions of classic
cars, they're great for cars where the
gas powertrain is a liability and not an
asset. Sure. Like, I'm not into like
What have you driven What have you
driven in terms of EV conversions? I've
done a Shelby Cobra. No kidding. I've
done a a 911. Um I've done a classic
like muscle car. It was like a Camaro.
People doing a lot to Beatles and Vans.
So the Vans I totally get totally get
Beatles. Um how was the Cobra with an
electric engine? Awful. I mean and not
because it was made badly. It was just
because like the V8 is what you want.
Who wants a Cobra that like who wants
that? And and I I feel the same way
about the 911s. Yeah. Those type of cars
aren't as good of EVs as my new EV.
Yeah. And they don't give the vibe that
I'm seeking from those types of cars.
But you show me a vintage Rolls or a big
finale caddy or a wagon ear, you know,
or something that's like just all style,
all cruise, and the the motor is just
the motor is meant to be a big quiet
thing anyways, right? Yeah. where where
where they attempted um the rules.
You're not supposed to hear the engine,
right? Yeah. So, like where where they
attempted refinement, but they were at
the limit of their time and you can now
improve that refinement and the torque.
That's like great, but like who cares
about an EV sports car, you know? And I
love EVs. I kind of tend to agree, but
yeah. Yeah. Yeah. Yeah. Yeah. We're in a
transitional period for some of that
kind of stuff. Well, and you know, the
same, you know, thousand rich people
hoover up every car, so they need their
hundth toy because on the third, you
know, Saturday of the corner, you know,
I flip a coin and if it lands heads, I
take my electric 91. It is really
fascinating how it's the same group of
people moving all these cars around,
isn't it? It's fascinating. You You've
noticed this. Of course, you have the
data. You I know a lot of these people.
Yeah. For me, it's the vibe. you guys
actually have the data that it's the
same, you know, whether you go to the
quail, right? Like everybody No, it's
like, oh, that used to be my car and
then David had it and John had it. I
bought it back. Yeah. Or or in even the
new stuff, you know, it's not, oh, do
you want a Cono Zig or a Pagani? It's
like, no, no. The same seven guys just
did a lap and put a deposit at every
stand. And some of them are like the
patrons for these rich modern supercar
makers, right? It's like Picasso had
four guys, right? Like it's how much
credit Jay-Z gets for like 5% of the
Nets. Meanwhile, like some dude no one's
ever heard of owns like 70% of Totally.
Totally. Totally, man. Oh man. Just for
the allocations. I swear to God, man.
The Saudis are in with McLaren just for
the allocations. And Porsche Porsche can
exert real pressure with their
allocations. We see it on BAT, right?
Like if people really care about those
allocations, like a lot a lot. Like a
lot a lot. People
buy bad cars that they don't want,
right? Because they're so afraid of not
being This is true of watches, too,
isn't it? Rolex kind of does the same
thing, right? That's what I thought.
Yeah. Fascinating. Not just Rolex
Paddock. Yeah. Anyone who's got a
waiting list, they do it. Yeah. Totally.
Sure. You talked a little bit about
cruising around with your dad or
watching him go to various stores and
run his business. What got you into
cars? Was he a car guy? Not really.
Okay. I mean, he was a big James Bond
guy, so he liked he liked he liked it
from that angle. Okay. For me, it was
just like I mean, first it was when I we
brought home car magazines and stuff and
I I realized that cars could be kind of
special. And then it was like, you know,
I wasn't exactly an athlete when I was
younger. I was okay in high school, but
like young I was like, "No, I was not an
athlete." But um Were you an autoshop
guy? Were you tinkering with cars when
you were a teenager? Never. Driving. So,
when I was nine, my dad got me a go-kart
and that was that was the that was it.
Now I'm now I'm going fast. Yes. And he
taking it to tracks or driving around
the neighborhood? No. So, my we had I
was very I was very fortunate and we had
a house that was nice. It wasn't like it
wasn't super extravagant and certainly
not by today's standards, but it was on
the top of this hill and this was in
Atlanta, Georgia when I was a kid. On
top of this hill and I had a driveway
that was a third of a mile long. Holy
crap. Straight line or it was weaving?
It had it had four or five corners
going. Oh man, you were learning how to
as a kid. I literally had a hill climb.
That's amazing. My driveway was a hill
climb. And not only was it a hill climb,
when you got to the top of the hill
climb, it was a like essentially a skid
pad. It was a big long rectangular
thing, the whole front of the house that
was like a skid pad. It was It was
better than a track. I mean, it was
literally better than a track. And so I
learned driving on that and and then my
dad would let me car control, momentum,
all those things. Those lessons having
those organically skid pad was cool cuz
there weren't there was no curbing
around the edge of the of it. It was
just asphalt into grass. And so I'd hit
the grass at full speed and then I you
know I'd do a slide or whatever on the
grass. I wrecked the grass by the grass
grass and But your parents were
indulgent with all that. They didn't
mind about the grass. They they figured
I would grow out of out of it and I I
did eventually. And then you start
reading mags and then what was the what
were the first cars that you were
excited about? Do you remember? I mean
the first car that I was excited about
was the Delorean. Oh, no kidding. Yeah.
I mean I was like five. I didn't I
didn't like First podcast I ever
listened to was you your podcast I guess
is we're on ours technically here but
we're in your home here. It was you kind
of live casting selling your Delorean on
Yeah. It was stressful and I I think
about it all the time. You said
something about how every bid was a hit
of heroin. I used that phrase yesterday
when my car was selling. Anyway, yeah,
that it was it was fun. I think Thank
you for that. It was a great time. My
buddy person to turn a profit on a
Delorean maybe ever. It was a good
result as I recall. It was right after I
had started at BET. It was about 10
years ago or so.
$58,000. It was a very good result. You
were excited about that because of uh
Back to the Future.
No. Um actually, no. The Delorean was I
I got excited about the Delorean before
I saw Back to the Future.
my the very first Road and Track
magazine my dad ever bought me, which I
still have, had the Delorean on the
cover. Wow. And so it was really that.
And to this day, my love for the
Delorean and my love for Back to the
Future are um to let's just say take
back this phrase for good. Separate but
equal. Yeah. Okay.
I do not my They don't cross. They don't
cross. They don't cross. Yeah. Which
means I had to sell the Delorean because
when someone would go, "Hey, does that
thing do 88?" I would feel a sthing
rage.
Of course. Of course. There's probably a
couple cars like that. I really would
like a 308 GTB and that's probably all
you're going to get is Miami Vice Jones,
right? And it's even worse cuz I had a
328 and so now you have to correct. Oh
no, it's not even a 308. 328. It's not a
308. Did you like that car? Was that a
good car? I loved it. I did about 6,000
miles in about 3 years. Um, and it was a
GTS or GTB. It was an S. I I I Oh, you
might not be able to fit in a GT. I can
fit in a GTB. I can't fit in a GTS with
the roof on. Oh, interesting. So, you're
always target top off basically. And I
And I did on mine. I cut the seat rails
that I did what they is called the
Magnum PI mod where they cut the seat
rails.
Yeah. Yeah. It's Listen, it only gets
you a half inch, but when it's all you
got, you take it all. take it all for
sure. Um, the car is fabulous. It's It's
such a great car. If you want a Ferrari
to put miles on, that's what I want to
really drive road trips. Yes. Tens of
thousands of miles. Yes. That's what I
like to do. That is the car for you. I
mean, there's nothing wrong with a 308
either. And And I I if you prefer Well,
the GTBs are all the early carb. They're
never going to pass smog. It's the carb
cars. I I really like the fixed roof,
the lines of it. I think they're so They
are 328 GTVs. I know they're very rare.
They're expensive, but I think driving
with the top off is a pretty glorious
experience and and I I like that. Um the
torque of the 28 is much better than
308. It's a way faster car. Yours was a
there's a distinction where they're they
have ABS. The later ones are Mine was a
nonABS. Mine was an 86. So the the
wheels are dished or something, right?
So early the the last year with ABS, the
wheels are the ugly convex wheels. I I
don't like those wheels. mine ultimately
all in is I'm I'm the way I'm not good
at investing in cars. My goal is to
enjoy them for cheap as cheap as I can.
Um so it costs me
around.7 cents a mile to own and operate
that car and it would have cost less if
I had gotten a better PPI before I
bought it. Okay. There was a lot of
things that were wrong with it that the
PPI did not. And those cars were cheap.
People deferred maintenance on them.
Yeah. And spending more money would not
have been a guarantee of getting a
better car. Sure. But spending more
money on a better PPI might have
ultimately resulted in a better thing.
But once I got the car sorted, God was
that thing. They're well built. I used
to work on 3s. They're really well put
together. They're solid cars. You know
what's really well built are
Tessterosas. No kidding. Testosteras are
fabulously. You've got that one down
downstairs. You like driving them too?
They if you if you want a Ferrari to
road trip, they ride well. They're
comfortable. There was a time there when
they weren't too terribly expensive,
too. That's a little bit over now. They
are they are expensive and I I think
probably justifiably so. I mean, they're
they're basically half the price of the
entry point into a Countach, which I
think is justified. Yeah. Um they do
they drive really nice. The flat 12
isn't as exciting sounding, but it is
effective. Yeah. And if again, if you
want to put miles in a car, a 328 or a
Tessterosa is I just really want a gated
car. I used to work on it, but I haven't
driven one. Do you like Gallardo uh
six-speeds? Okay. I mean, I don't fit in
them so well. I like the R8s better.
It's tough even with two pedals to fit
in those cars. The R8s are better. Yeah.
And if you if you really want to have a
laugh, find a right-hand drive gated.
Oh, interesting. Laughly bad. How
how it's so and if it's a spider like
forget it. You're not getting in that
car. Yeah, but the V10 that architecture
car that is a fabulous gated experience.
They're nice. They're small. They're a
cool car. I've always liked Gallardos.
Ferrari gearboxes are quirky. Like, you
know, all all gated Ferrari gearboxes uh
you have to skip shift second until the
engine's totally warm. 15 years or so
since I've driven one, but the you know,
bringing it down and for the gear levers
real long on a 308. It's incredibly
satisfying. Yes. It's really satisfying.
It doesn't get old. They have the little
dinky key. Does the 328 have the little
dinky key? You think that that key is
dinky? No. The 328 has a full size full
size key. Same as the Tessteros. The 308
key is [ __ ] My Countach key looks
like it opens a [ __ ] storage. I mean,
it's it's a joke. You can't believe they
sold this car for 100 grand with this
key like this. That's amazing. Yeah.
What was the first video content? Did
you have kind of an artistic back? As I
recall, you were a photography student.
Photography student. Yeah, I was a
photography major. I always like that.
Still love it. Still take pictures. Not
like artsy stuff so much, but it does
come in handy for work. Oh, dude. Just
being able to frame a shot or whatever.
It comes I set up a lot of shots. It
does come in handy. Yeah. The first real
I mean, there was like the street fire
stuff. Yeah. I'm just I'm wondering
about pairing that with cars. I remember
early on that stuff. Yeah. I suppose the
first
like editorial car content that ever
spoke to me was when I first started
seeing like torrent of Top Gear. Yeah.
Okay. Like from Final Gear.com and stuff
like that. Probably this would have been
06 07 maybe cuz there were clips on
YouTube even, right? No, it was
concurrent with YouTube, but you could
not get whole episodes of Top Gear,
right? Okay. You know, Top Gear was
still like airing. It was hard to find.
I remember that. and it was airing on
the BBC, so you couldn't just upload
that [ __ ] to YouTube. So, they would
they would steal it however and put it
on Final Gear. And I would download it
every week, you know, they would air on
whatever Sunday night and you'd get it
the next morning and I would download it
and I'd watch like a television show.
And so that was the best of that kind of
content and arguably some of the best of
all time, right? I mean, it's like still
was still was. Yeah. But it just it was
oh like here's that and it very quickly
became well how do we make our version
of that for less money which people had
the same ideas which was you and buddies
or you were putting together a I mean it
was driven by me. Yeah. At the time I
was running this car wash with my friend
Larry Casilla who now has a product line
called Ammo and does videos and does
amazing YouTube videos. Everyone loves
his. It was it was funny. He was the
detailer and I was the marketing guy.
And when YouTube came out, we started
making videos to promote the shop. I
very quickly realized how much more I
enjoyed making videos than running a car
wash. So I went off to do that. I sold
my half of the shop to Larry. I
eventually went back to teach Larry how
to make videos to promote the shop. And
now we work together on various And you
just figured it out organically kind of.
It's a It's a long story that would take
a half hour. No, I'm not. You don't have
to tell. When we first started doing
YouTube, we thought it would be a
rolling audition reel for television.
Oh, interesting. We wanted to be on
cable TV. Yeah. Okay. And that was a
probably a realistic thing to think at
the time. And then within a couple of
years, it became obvious that cable TV
was not going to be what we thought it
was. And after doing some cable TV, we
were like, "Oh, actually this stinks."
Like, we don't want to do this. So, we
stayed on the internet and then branched
out into other things like podcasting
and not. And you were again, like I
said, first podcast I ever listened to.
I went right to Mark Merid and Obama
after you because that was the only
other one I'd ever heard of, right? Like
that was the famous podcast. So listen
to Matt Farah, then go over and listen
to uh Mark and Obama. Uh and I've been
I've been hooked ever since. I freaking
love podcasts now. But uh thanks for
being the entry point. But that was the
Democratic ticket for 2020. Mean Obama,
let's [ __ ] go. Yeah, totally. But
that was because I just started at BAT
and my colleague Zach was like, "Hey,
you got to listen to this." And I think
you drove one of his cars back in the
day when you were doing, right? Yes,
that's correct. Yeah. Uh-huh. Uh, good
memory. Do you remember how you first
stumbled across Bring a Trailer? I know
you've had Randy on the show a couple
times, but Oh, I mean, was it
pre-auctions? Oh, yeah. It was in like
the beginning beginning. Like, it was I
mean, he turned it on in 2007, so it's
been around for 18 years. This would
have been in the very first year because
at 07 I was working at Next News with
Mike Spanelli, JF Musel, Tom Morning
Star, Jean Sanchez, and a bunch of
people that went on to do other
important car things and one who went on
to go to prison. Um, and uh and yeah,
and it it was the newsletter. It wasn't
even I don't even think it was a
website. I think it was just a
newsletter. First, you would get the
email. Yeah, you get the email every
morning. It was Spanelli had the email
or I remember at the time Spanelli had
like the ultimate list of RSS feeds. You
could just like import his RSS feeds and
you'd have this like custom browser that
would just populate with like the
world's car news every day and one of
the RSS feeds was like the original
version of Bring a Trailer. Fascinating.
Yeah, this was I mean it was within a
month or two of it starting. That's
wild. Yeah, it was very early. And you
were obviously an early champion or
supporter. You sold cars early on. That
Delorean must have been in the first
couple thousand lots. We've done 80. We
sold the Delorean in 2015.
It wasn't that early. Auction 2014 is
when it started. So, yeah, you were you
were early on. You were early on.
Remember how excited when your when you
brought your Mustang? Everyone was
excited about that in the office. We
were a much smaller company back then.
When I sold that car, we were able to uh
I gave half the money to charity. To
charity. I remember that. Yeah. We were
able to pay an animal shelters. I
remember that a year, which was nice.
Almost positive. I was the editor on
that draft. I remember it well. Yeah.
Oh, yeah. That car that car's now it's
been around. Yeah. Do you know what
happened to the Delorean? Um, I know
that it was sold to a gentleman in
Bavaria in Germany. Really? So, that guy
not only paid quite a handsome price for
that money plus for that car, I got 58.
This was in 2015. Yeah. 58 plus buyers
premium plus shipping to Germany.
plus VAT, whatever VAT is over there.
This guy must have paid [ __ ] probably
80 grand, you know, said and done for
this Delorean. And someone had sent me a
photo of it. He had driven it to a Cars
and Coffee, someone in Bavaria, and was
driving it around with the California
plates. That's amazing. Which is pretty
ballsy to do in Germany. They don't
really stand for that. Totally. But good
for them. Yeah. Yeah. Yeah. That's
awesome, dude. Mhm. Talk to me a little
bit about the services that your company
provides here for people who want to
sell. Like I said earlier, you're one of
the BAT's local partners and and thanks
for uh reminding me. They were hustling
down there, man. Well, we do things a
little differently than some of the
other partners. We don't take
commission. Oh, that's interesting.
Yeah, we don't take commission. Our
services are flat feet. So, do you have
to be a customer to get it? No. Okay.
Interesting. So, but you phrase that in
an interesting way because the answer is
no, but yes. And what I mean by that is
when people approach us and hey, I would
like you to help me sell my car in Trip.
Um, we offer what we call a concierge
sellers program. Basically, it's drop
and go, right? You the key. You hand us
the key, you hand us the title, you hand
us the service records, and we go to
work. We detail the car, we photograph
the car, we scan the records, we redact
the thing, and that's being done right
down right down here. Yeah. Or or in our
other location. You can do it at either
place. Yeah. Yeah. Which whichever is
convenient. Doesn't matter. We do all of
that stuff. We submit it to you guys. We
go do the back and forth. You know, I
personally do the cold start and driving
videos. Oh, that's interesting. Yeah, I
do those. And then from when we submit
it, you know, we then manage it. We
answer all the comments. People want
extra photos, extra video, extra this,
extra that, and we do all of it. And
then we connect buyer and seller and
then we help arrange shipping. That's
you doing a lot of that or do you have
one of your staffers doing it or it's a
mixture?
I'm making the video, I'm building the
listing, and I'm watching the listing
when it's live. We have photographers,
we have our detailers, you know, those
guys are doing that stuff, but but I am
personally doing every single listing.
Yes. Amazing. Yeah. Um I mean, I think
it's a pretty good service and we do
charge a flat fee and the flat fee is
based entirely on the amount of work
that it takes to do this. I mean, it's
it's roughly 20 hours of work. I mean,
that's what it is. Whether we do it or
whether you do it, it's about 20 hours
of work. And whether it's a Lamborghini
or a 1992 Jeep Wrangler, it's the same
20 hours of work. And so, you know, some
people would rather work on a commission
because the vehicle is only 20 or
$30,000 and to give us, you know, four
grand is like, what? But if it's
$100,000, $200,000, $300,000, well,
that's that's way better to give us the
flat fee than to do. So, it's it's not
for everybody and we can do bits and
pieces all a cart. And when I say it's a
loaded question because it does include
a month of storage. Oh, interesting.
Okay. So, while we from when you drop
the car, we hang on to it until until
the auction ends. But in practice, are
most of the folks who are utilizing it
all already customers kind of? No, it's
like I mean it certainly started that
way. It started even before we thought
about being BAT local partner. It was
literally like we had customers that
were maybe going to move out because
they were maybe going to sell their car.
Oh. And I thought, well, if they're
moving out cuz they want to sell the
car, maybe I can help them sell the car.
If they're going to leave anyway, maybe
we can get some money on the way out the
door. I mean, it started out like that
and then all of a sudden I was like,
"Oh, actually, this is a good because
when you have a limited number of places
to keep cars here, it's all about, well,
okay, now how can I squeeze this lemon a
different way now that I've maxed out my
square footage?" So, this became a
thing. And and then I I emailed I forget
if it was Zach or Randy or who. And I
said, "Hey, I think it's time I become a
local partner because I'm doing more and
more of this." And now I'd say it's 5050
in-house people. Oh, I'm glad to hear
that outside people are coming in.
That's great. Oh, yeah. In fact, I don't
know what you've been seeing, but in the
last month, like we've been local
partner for like six, seven months now,
I think. And I'm sure there's like some
kind of awareness. Yeah, it takes a
little time. And also, your team has to
build the skill set too, right? Like
it's actually to your point, it's hard
to sell online. Well, right. But just in
terms of pure incoming OS, it it was
like two or three a month, but then
February and March is like 12 15. I'm
stoked to hear that. I mean, that's
good, but also that can also overwhelm
you a little bit. Well, I mean, I we're
not we can't handle all of them and a
lot of them they find out the price or
they don't like whatever and okay, fine.
But it does make me a little bit
concerned about is there something
happening in the car market that we
really need to people are going to try
to dump all if everyone's trying to dump
all their cars cuz they are financially
insecure or whatever. Um that could be
bad too. Yeah. I mean it could be good
if I'm turning around. It could be good
for me personally but I don't want
things to be good for me. We all want
the car market to be stable and for
people to be you know stoked to buy and
sell cars. I mean, but nevertheless,
like, you know, if you're trying to do
all those things yourself, if that's not
what you do, Yeah. that's it's a pain in
the ass. It's hard. I mean, we were just
over at Rob Da, you know, like these
guys who've been so successful just the
logistics of scaling these things up are
crazy. Warehouse after warehouse, right?
I mean, and that's his whole business.
But, uh, you know, we can only handle so
many of course. I think we're probably
maxed out at maybe four a month. What's
your total staff between all the all the
businesses? Do you have 11? Okay. All
right. You're running pretty lean
between the two. It's two stores. Yeah.
Two stores 7 days a week. Yeah. But our
other store doesn't have third shift.
Oh, okay. Gotcha. But going from, you
know, a business that just exists on the
internet, you know, and is just me and
Zach. Yeah. To a business that's brick
and mortar. Totally. With employees and
workers comp, you know, all this crazy
stuff. That's Are you your own HR
department, man? We now have a we now
have one. For 5 years, I've been my own
HR department and I don't like to add
complexity until we need it. But you got
to learn a few things. Finally, we Yeah.
So now we have that kind of stuff. But
like, you know, to go from nothing to
seven days a week, two location brick
and mortar is a real But you said it's
not sucking up too much of your time,
which is good, right? Or it's that's
it's increasing. It it I don't have to
sit here all day every day, but that
doesn't mean it doesn't live in my head
all the time. I'm sure it does. It's
always in there. I There is no escape.
How often are you in this room? How
often you potting? You do it a couple
times a week. Two episodes a week. 90
minutes. Yeah. We're actually Sunday is
episode 10,000. Somebody mentioned that
to me. Congratulations, by the way. Uh
BT staff loves your show. I hear about
it all the time when you have guests on.
So, you're a favorite. 12. We've been
started early on. Yeah. When my friend
Chris first was like, "You guys should
do a podcast." I was like, "Everyone
already is doing a podcast in 2012." And
it wasn't everyone. Now it's even worse
now. Yeah. Even Bring a Trailer has a
podcast. Terrible. How often you on the
other side of the mic? How often you get
interviewed?
Uh, I was interviewed yesterday. Okay.
So, a lot.
Yeah. Yeah. Yeah. A couple times a week,
probably. I don't know why I don't think
I'm that You're a great talker, man.
Everyone wants to hear from you. Yeah,
your name pops up all the time. I have
to talk a lot. I Well, you're good at
it. Thanks. I'm glad I'm good at
something. You're good at a lot of
things, dude. Really appreciate you
doing this. I really really appreciate
it. Anything people should know about
before? I mean, look, if you're if
you're in LA and you need to keep your
car somewhere safe, ship your car
somewhere, sell your car on, bring a
trailer, we have all all kinds of
concierge level services we offer. And
you don't need to have a crazy fancy
car. I mean, we have cars in this
building and our other building that are
worth well into the seven figures, and
we have cars that are worth 30 or
$40,000, and both of those people pay
exactly the same for the thing that we
do. And they're both equally happy with
what we do. So, wccs.com.
Yeah, we'll we'll post a picture of the
water bottle up. Yeah. WCCS.com is where
you find all that stuff. And of course,
the Smoking Tire on YouTube and podcast
and Instagram. Where did that name come
from, if you don't mind? One more
question. Uh-huh. Oh, it's from um do
you remember the smoking gun back in the
day? The tour riders. I mean, it was
that but for cars with the double
entandra being that it's, you know,
burnouts. Yeah, of course. It took a
very long time to come up with that
name. Well, one of my early notebooks
that has page after page after page
after page of attempts at names. It took
probably six months to Well, it's a
great one. A memorable name is more
important than I was just talking I was
literally just talking to someone else
who was like about the name of a thing
and how it could pigeon hole them 100%
and the person I was talking to was like
you mean like how my Instagram is like
Porsche girl and exactly like that.
Exactly. Totally exact thing. Totally.
Well, thanks so much dude. I really
appreciate it. Thanks for hosting us. Uh
what a what a lovely place to be. What
is a studio for if not to record? It's
this. All right. Appreciate you, dude.
Cheers. Thanks everyone for listening
and please don't ever hesitate to reach
out to podcast at bringingtra.com with
questions, concerns, feedback. Uh happy
to send you Matt's personal cell phone
number if you want that too.
[Music]
About this episode
Matt Farah shares insights into his journey as a car enthusiast and entrepreneur, discussing his impressive collector car storage facility and the challenges of running a business in the automotive space. He reflects on his early experiences with cars, his transition from video content creation to managing a successful storage operation, and the synergy between his media and storage ventures. The conversation touches on the unique services offered, the evolving car market, and the importance of community in the automotive world.
Alex and Matt Farah, he of The Smoking Tire, two Westside Classic Car Storage facilities, and an enviable place on the Road & Track masthead, sit down in Farah's own TST studio to talk about what 166 trucks' worth of concrete will get you; the sobering math of car storage in the city; his lack of interest in world domination; why he still makes video content; the highest job title one can attain before things stop being fun; the ideal city plan for car people; the joys of an elevated appliance; an appreciation for his wife's Pao; appropriate vehicles for EV conversion; supercar patronage; the worst part of owning a DeLorean; taking all of half an inch; a literal barrier to entry in a Lamborghini; and an unlikely presidential ticket.
Follow along! Links for the listings discussed in this episode: