Most Insane Argument With Dealer Yet…

Most Insane Argument With Dealer Yet… The Price Isn’t Right: Car Negotiations w/ Delivrd · Jul 11, 2026

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Term

used car

A used car is one that someone else already bought and drove. When you buy used, the dealership and the seller may handle support and responsibility differently than with a brand-new car.

Concept

liability aspect

“Liability” here means responsibility if there’s a problem. The speaker is saying they want to avoid being responsible for issues that should fall under the manufacturer or someone else.

Term

bluetooth

Bluetooth in a car is how your phone connects wirelessly to the car. If it stops working—like you can’t make calls or play music—it can be a troubleshooting/support question.

Concept

“After the sale” refers to what happens once the purchase is complete—support, troubleshooting, and ongoing help. In car retail, this can include how quickly issues are handled and whether the customer has a real point of contact beyond the dealership.

Concept

dealership experience

The “dealership experience” is what it’s like to buy and get help from a car dealer. The point here is that it can be hit-or-miss depending on the people you end up dealing with.

Concept

crapshoot

“Crapshoot” means you can’t really predict the outcome. In this context, it means you might get a great dealer contact—or a terrible one—and you only find out later.

Term

market price

“Market price” means the typical price that similar cars are selling for at the moment. It’s a way to avoid paying more than you need.

Concept

10 clicks

“10 clicks” means the buying process is designed to be fast and simple, with fewer steps. The speaker is contrasting it with a slower negotiation process.

Term

MSRP

MSRP is the price the carmaker says the car should cost. If a dealer won’t go above MSRP, they’re not charging extra on top of that recommended price.

Concept

demand is high

If lots of people want the same car and there aren’t many available, the price can go up. Dealers may charge more when demand is high.

Term

negotiating

Negotiating is when you try to talk the dealer into a better price or deal. It’s the back-and-forth part of buying a car.

Term

market value

Market value is basically what other people are paying for the same kind of car. The point here is whether the dealer’s price matches what the car is really worth in today’s market.

Term

out of state

“Out of state” means buying from a dealer located in another state. Prices can be different there, so it can be a way to find a better deal.

Term

discounts

Discounts are how much less you pay compared to the sticker price. They’re listing recent examples to show what deals are actually happening.

Concept

inventory

“Inventory” means how many cars the dealer has on hand to sell. If they’re running out and cars are already getting sold quickly, the dealer usually won’t offer big discounts. If they have lots of cars sitting around, they’re more likely to lower prices.

Concept

shipping the car

“Shipping the car” means the dealer sends the vehicle to you instead of you picking it up. In this discussion, the buyer might get a better price elsewhere, then pay a delivery cost to have it brought over. The speaker suggests the total can still be cheaper than local pricing.

Brand

Toyota

Toyota is the car brand they’re talking about. They’re discussing how many Toyotas they can find or move compared with other dealerships.

Term

shipable

“Shipable” means the car can be transported to you from somewhere else. If it’s easy to ship, it widens the options for finding the right car.

Term

allocation

“Allocation” means the limited number of cars a dealership is allowed to receive from the manufacturer. If the popular cars are scarce, allocation is what decides whether the dealer can get them at all.

Term

liability and risk

“Liability and risk” here means the dealership can be responsible if something happens to the car while it’s in their care. That’s part of why some services try to avoid holding cars themselves.

Term

insurance

“Insurance” here means coverage for the car while it’s being stored or moved. If a service doesn’t keep the car on-site, it may not have the same insurance costs.

Term

allocated only so many units

Dealers don’t always get unlimited cars to sell. Automakers send them a limited number of units, so the dealer’s pricing and sales plans are partly driven by how many cars they’re allowed to receive.

Concept

willing to take a loss

Sometimes a dealer may sell a car with little or no profit to help the business in the long run. The hope is that it leads to more cars to sell later or more sales overall.

Term

two grand discount

A “two grand discount” just means about $2,000 off the price. They’re arguing about whether the dealer will actually offer that kind of discount or stick to the list price.

Car

Toyota Corolla

The Toyota Corolla is a common, budget-friendly car. Here, they’re using it as an example of whether a dealer will lower the price if you ask the right way.

Car

Toyota Prius

The Prius is a popular Toyota hybrid car. Here it’s just being used as an example of a car that a dealer might discount, like “$1,000 off,” depending on the situation.

Brand

delivered

Delivered is being talked about as an alternative way to buy/arrange a car instead of going to a dealership. The point is that it can affect how discounts work and how much control you have over the price.

Term

trade

A trade-in is when you turn in your current car to the dealer and use its value to help pay for the next one. Dealers can usually adjust the trade-in offer within limits, even if they won’t discount the new car much.

Term

check engine light

The check engine light is a warning that something in the engine or emissions system isn’t right. Sometimes people clear the warning, but the problem can still be there.

Term

cleared the code

“Clearing the code” means erasing stored diagnostic trouble codes from the car’s computer, usually so the check engine light turns off. It doesn’t necessarily fix the problem; it just removes the recorded fault until it reappears.

Car

Grand Highlander

The Grand Highlander is a Toyota family SUV with three rows. The host is using it as an example of how much discount you can realistically negotiate based on what similar deals have been getting.

Concept

flat fee

A flat fee means you pay the same set amount for the service, regardless of the car’s price. The speaker is saying that changes how their business makes money compared to models that depend on the deal itself.

Car

Toyota Highlander

The Toyota Highlander is a family SUV with room for passengers and cargo. It can fit more people than smaller SUVs because it has three rows of seats. It’s mentioned a lot because it’s widely sold, so prices and options can vary.

Concept

local dealerships

Local dealerships are the car stores near you. The idea here is that if you also shop other areas, your local dealer feels more pressure to offer a better deal.

Concept

200 mile radius

A 200-mile radius is just the distance they’re using to decide which nearby dealers count for comparison. It helps show how they can still keep the deal tied to your local area.

Concept

middleman

A “middleman” is a party positioned between the buyer and the dealer to coordinate pricing and negotiations. The speaker argues that their service exists to solve problems created by middleman dynamics in the car-buying process.

Concept

one price

“One price” means the dealer posts a price and doesn’t really negotiate. The episode is discussing whether that’s fair to customers compared with traditional bargaining.

Term

market data

“Market data” means using outside information about what similar cars are selling for. In this discussion, it’s being used to set a fixed price instead of negotiating with each customer.

Concept

nationwide

“Nationwide” here means this isn’t just one dealership doing it—it's happening across many dealers. The point is that the fix should be consistent everywhere, not just at one location.

Concept

dealer honors their online price

This is about whether the dealer really sells for the price they show online. If they don’t, you can end up paying more once you’re in the buying process.

Term

secret shopping

Secret shopping means checking what dealers really offer by acting like a normal buyer. It helps reveal whether advertised prices are actually what you’ll pay.

Term

add-ons

Add-ons are extra items a dealer adds to the deal that can raise the price. They’re often not included in the price you first see online.

Term

t or d pro

“T or d pro” sounds like a specific version or listing the dealer advertised. The important takeaway is that the real deal included thousands of dollars in extra add-ons that weren’t shown online.

LIVE

It's above my pay grade to decide who like when we give a deal and when we don't like

Like I'm new like I have to have an opportunity to grow

You want a good deal like go get a good deal like we're not telling people they can't get a good deal

It's just we're not going to lower our price to to get that customer to be here

I'm saying that we both can give customers good experience like

You said they can choose between a good experience and efficient

That's your opinion. No, no that is based on what you know. You've just told me based on your information

You are giving them what you think is best

I'm curious on the amount of people that would work with a dealership versus hiring delivered

Now before you answer in the comment section below

I'm going to have a conversation that you're about to listen to with a car salesman

This car salesperson asked the question. What is the need for delivered if they are honest and transparent?

I'm going to talk to that honest and transparent dealer

I'm going to let her make the case on what service you should use and at the end of this video

I want to let me know who would you choose delivered or would you work with the honest and transparent dealership?

Let's get into the conversation. So I was told to call jesse next jesse apparently made a tiktok about me

I think I saw this tiktok should I listen to the tiktok first so you guys can hear her point of view or actually

It's up to you jesse. I'll let you decide. I don't know if she's in chat right now

You want us to listen to the tiktok you made I have a link to it right now

There are so many things that go into this opinion. I've talked about it for a little while now

So I've tried to record this video and I just want to say that I

I believe that delivered is like he's in a car salesperson and he's outside of the industry

And he is coming along you as a consumer and helping you know, you're getting a really good deal

He is transparent. He knows how to talk to people

He knows how to get the information to get them in the vehicle that they want to be in and then he knows how to get a good deal

Just with his knowledge that he's since he's been through the industry

He also has seen places where customers can get taken advantage of and he's super transparent

So if you come across a dealership that has transparency

They have efficiency knowledge a salesperson that is going above and beyond and taking care of your needs as a consumer

Where does delivered fit in and then also

Who goes beyond the sale does delivered go beyond the sale once you get that vehicle?

Like whose responsibility is it when something goes wrong?

And who takes care of you when you have questions or issues with your vehicle does delivered

Are they facilitating communication after the sale or are they just getting you know, they're a thousand dollars

For helping you get the best deal on a vehicle

There's different things you pay for when you're buying a vehicle and the dealership that you choose

And the community that you're in or the region that you're in

There are are different things that you are paying for and it's not a one size fits all

So I want to know where do you think delivered has a place in the car industry when you have an honest dealership and you have salespeople

That are incredible and they're doing their job. So you know that you're actually getting the best deal

I think creating a scenario and a business model around

Where salespeople are taking advantage of you and then you can't trust any salesperson

And then now you have an opportunity to come in and save the day

I think that that is a way to make money

But is it sustainable and what risk are you taking on? So let me know in the comments what you think

I will say this this did get ratioed. She had 275 likes to 364 comments. That's normally a ratio

Uh, I have not looked at the comments on this one pro or con, but I will have conversation

I just want to go in and give you guys the premise. She is somebody I would say that is respectful

But does not agree with delivered as a whole. Why do I exist when there's honest dealers out there? We'll call her

Hi, this is Jesse. Hey Jesse. It's Tommy. How's it going? Hey, it's great. I was just watching your live

No worries. Okay, so we just watched your video, uh, because I want to give context

I did see your video and if you don't understand the premise first off

I appreciate you coming up and it takes a lot of guts come up in front of people

But general rule of thumb is you can disagree with anything if you want to go with the video and ask some questions from the video

I give you the floor. Uh, I try not to interrupt. I try to let you have your conversation and we can have a

Open and honest conversation, but the floor is yours. Awesome. Okay, so a couple things

I don't like know every aspect of your business somebody asked my opinion of delivered and I just gave it as a salesperson

I'm new to the business

So I haven't been around a long time, but I respect you as a salesperson

I feel like you do a good job with people and you're informing people so I respect that my points were

To say like dealerships take on a lot of risk with I mean like people are getting in vehicles that are inspected by dealerships

And they're driving them and so I didn't directly say it in the video

But just there's other costs that go along with like buying a car

You're not just paying for like the service of buying a car, but you're paying for like the liability

Is like if things go wrong like there's somebody who's responsible for that and what do you mean by things go wrong?

Let's dive into what like what do you you're saying dealerships lie at liability?

I'm we're talking new cars. Do you sell new cars? Like what liability does a dealership have in a new car?

I guess like when I I mean like I guess I think dealerships are tied to new and used cars

Like it's not we don't just sell like just new cars

And I get that I'm not disagreeing and like I said, uh, we do new cars, right?

We do some used cars, but really it's it's new cars what we do primarily of but you know

I want to go through and obviously a large portion of the public is buying new cars

So like yeah, if your entire business model is delivered doesn't make sense in a used car business model

We can have that conversation

But you know new cars are what we primarily do

I'm willing to have a conversation on the used car front because we have done used cars

No, yeah, I guess customer satisfaction and just like going with people beyond like the sale as far as like helping them know

the like technology and like like when stuff happens

And it's not I guess get rid of the liability aspect of it because I was focusing more so on used vehicles not necessarily new vehicles

Yeah, yeah, let's give us a little touch like that

But that would be like the manufacturer and everything that that would fall responsible on so just negate that

But as a salesperson like taking care of customers and like helping them know their vehicles

Know the technology know like what they're asking for in a vehicle and then helping them find like something that fits their needs

I do think helping them like elderly generation like a lot of technology changes

Over time and so just helping them like if they get disconnected with bluetooth

Like is that a service? Is that a service question then or is that like on the dealership to like take care of that?

We help and I know you asked like what happens with delivered

I think you'd be blown away with the experience from delivered

I would argue that almost any one of my reps should be more experienced and more

Or more knowledgeable about your brand than almost every car salesman and when it comes down to like after the sale fact

We are 100% there for people

We're there. It's not like we do a sale and then walk away

The whole reason people hire us is to not deal with the dealership experience, right?

They don't want to have to deal with it because it is a crapshoot. Maybe you get somebody that's good and trustworthy

Maybe you get somebody that's horrible and really you just don't know until it's too late like you're talking about

Hey, I'm there for you. I know somebody's one of your comments said you're there for somebody at 1 a.m

If they have a flat tire, that's great, but I don't even know if that's true

You could tell me that until it's 1 a.m

And I have a flat tire and that could be four years down the road and maybe you're working there

Maybe you're not and maybe you just be asked me and you don't answer the phone, right?

There's no guarantee to any of these like quote-unquote services or like

Experiences that people are getting that like add consumers aren't feeling the value. Yes

I I hear you on that but like the idea of having community and connection like a point of the dealership is to

Provide like a place where people can have relationship and be known

It's like if you go back to the same dealership or if you're brand loyal

You're going to keep going back and you're going to get to be like, you know

And if you're shopping for the best deal, I mean you're not necessarily going to be known in that regard like so

I think that's where your service like it matters to people

But it was just I know when it's a 10-year on average on your dealership like what's the average car cell has been?

Roughly as it worked there on average

I don't know the average from the car is it five years 10 years 20 years two years

I honestly just don't know. I've only been here a few months. So I don't know

So the average average car salesman lat does not

70% of the business turns over in the first year, which means that

Statistically, you will not make it at your dealership in the first year

It just people quit or they get fired in the first year. So it's 70%

So like I I love the idea of dealerships being this awesome customer experience focused thing

But like I just talked to a sales manager in the last call that doesn't even understand the pain

It is to buy a car, right? And that's the it was a sales manager that was on there

How many how dealerships have you shopped to see what it's like to buy a car and put yourself

In in the consumer shoes as now an employee at your current business as now an employee

I haven't I haven't chopped a bunch of dealerships. I don't necessarily have time to do that in my personal time

I think your work time. I think you're I think your company like so I spent about 20 000 a year secret shopping my competition

I will pay for their service. I will use their service and I will take notes

What other consumers are going through when they look for car buying services?

I believe it's extremely important to understand your consumer if you're going to take care of them

And this is the second biggest purchase of your life right right now

You're talking about a you I love the conversation of I want to take care of people

I think the word taking care of people car dealerships as a whole

Does not understand what that actually means like the idea for you is teaching somebody what they could learn on youtube and and going through the

Bluetooth and that's nice, but like what is that worth to a consumer like setting up their car asking?

What kind of car that is is that worth 100 bucks? Is that worth 200 bucks? Like what is that worth to the consumer?

Yeah, and it to me it's more so like building relationships with people like you're you're focusing on like what the average

Salesperson like how long they last at a dealership I and I'm saying like how do you build like?

How do you treat salespeople like they're not disposable like it's a hard job

Like it's a hard job to come in and learn and know all these things like you're asking me questions

It's like I don't know the answer to like I'm I'm not focused on like how long other salespeople have been here because

Like I'm focused on what I'm doing for my customers

And I'm looking at people that are really good like my management and my team

Like are supporting me as a new person

And so like I think as a new person you're limited to what your management is willing to do and help you and support you and train you

And so like I found a dealership or like this this place does a really good job taking care of like

Obviously every place is going to have its flaws

But generally the majority of this dealership is amazing at what they do as far as like taking care of customers

And it's like sending birthday cards like creating relationships where you're touching

Like having people come over from service and like have a cup of coffee and say hi

Like where it's communal and like you're having connection with people

It's not just about hey, you're just a number

I'm going to get you the best deal and then never talk to you again

Like yes, there are so people that do that

But I guess I was saying like with your business like locally it takes away from my business

Or your business across the u.s

Like it takes away from my business locally if I want to like helps I can still help

Oh, why why let's let's go. Why do you think that because like I

I think there are bad sales people are out there that do like tarnish

dealerships names and like in social media just like magnifies flaws and like being a new salesperson

Like if I get on the phone you're asking questions. I don't know like I'm not a master salesperson who knows how to answer that

You're hiring like people who are elite like you're not just hiring

Are you hiring people like off the street that just have never sold cars before?

Sure, that's that's plenty of our staff has never sold cars before I'm not hiring people off the street

So to speak we're hiring very intelligent people

Some of them have car sales experience and some of them never sold a car in their life like Shannon was on the live earlier

I'd encourage you to go watch the live and listen to her speak in front of again

She's talked in front of people just like you are but she'd only been in the company for three and a half months

Sold 10 years ago at car max. So like no new car experience no negotiation experience

And now she's one of our best employees three and a half months in so like like what what I would say

Let me ask you one question just so I understand your dealership a little bit

Are you guys a one-price or do you guys negotiate? We negotiate. Okay, so my general rule of thumb is if you negotiate

I would put you in a group of dealers that I appreciate that you're willing to have coffee with me

You're willing to send my car all of this community

But I would say the majority of consumers would trade a fair market value in a simple 10 click process

Then they would having a cup of coffee with you or being able to like they would trade that in a heartbeat

And I think that's one of the issues right now with dealerships as a whole

I'm not saying you but I think a lot of dealerships don't understand consumers right now

And I think they think they know what's best so they try to do all these things like I'm gonna you know

Again, I'm using coffee because I'm gonna make sure I get coffees and send a birthday car to do this

But the easiest thing is I want a market price and I want to buy a car in 10 clicks

And that means 10 times more to me because you valued my time

Then any birthday card ever would because I will tell you 95 of people that get the birthday card

Just throw it away like that's like that's that's the reality like it's not like oh my gosh

I can't believe that like some some people care about it

But the majority don't okay

And I mean like generalizing like it's hard to speak to that because I just haven't been in the industry long enough to like

Have like evidence to like go against that

So I don't really know how to like to it's it's not necessarily about

Whether we send a birthday card or not and that taking that taking care of you and that's why we get a market vehicle

Like we I like our dealership because we like offer we stay in the market

we're not going above like msrp and

We do that because we know that there's there's dealerships that do go above msrp because the demand is high

And so like I feel like that is fair

There's there's also people that come in in their old school and they want to negotiate

And so they want to get a good deal and so I I'm not it's not it's above my

Pay grade to decide who like when we give a deal and when we don't like I don't that's not up to me to decide

I'm a salesperson like I just I like go after what my customer wants like and I take that information to my manager

I'm not here to decide like what's best

But like a good salesperson will help like the customer get a good deal or they'll help them make the process efficient

So let me ask you this question

This is gonna be a little bit harsh, but I want you to see this from a consumer's eyes for just a minute

Why why do I want a relationship with somebody that has no power on my cardio at all?

It has no power to make mine. I had she has to go to a manager in order to get anything done

She has no control. She's just again somebody to get coffee somebody does

But what value are you adding to the consumer that they feel?

Can you what like I know for a fact you can't control anything on this cardio

All your job is is to get the information and give it to your manager your manager makes the decision

Why do I care about a relationship with you in the end?

You're not going to be able to do anything at all your manager is wouldn't it make more sense for me to have a relationship with your manager

That's the person that's valuable of relationship. Why why you with statistically you will not even be here

Because that's what that is the reality of the car market right now 70 percent people quit in the first year

That's not just one dealer. That's the market and I'm glad if you make it

But like statistically I try to build a relationship with you. You don't make it

So the next time I buy a car in six years, you're not even there. I'm building with the next one

Why don't I just build a relationship with your manager and just skip you all together?

Because a manager can't talk to that many people like it's it's just that's like

Like you can't find out enough information about each each person individually

Like they're they've been in sales before and that's usually like how they got to that position

Is that they're good at like solving the problem too, but it doesn't always like work out like customers

We can't always like meet their needs as far as like what the price is

So imagine there was a world where you could have a car salesman that could go and make all the decisions for you

It could get all the manager it could talk to every manager for you

And you could just sit in your comfy little chair and relax at home

They would go out they would give you the best experience you could you didn't have to do any of the work

And you were guaranteed to know what the market value of that car is and that person you're building a relationship with

Is the person you'll talk to no matter what car what brand what everything you're working for you work with the same people

Because that's the company that is that's why people hire delivered

It replaces a car salesman that doesn't have power and it has somebody that's working for them to get them the actual information

Rather than going through and having somebody that may or may not be there may or may not exist

And isn't necessarily working for them, but is working for the dealership

They have somebody working for them and that's why people hire us

Yeah, and that's what i'm saying is that a good salesperson knows what the customer wants

If they want the fish the the process to be efficient

Then they make it efficient for the customer if they want to know about the vehicle

Then they tell them all the information about the vehicle

Do you get somebody a good deal on a car every time even if they don't ask?

But you don't guarantee a good deal every time

I get a great market value deal every time i'll give them what exactly the market value is

People are paying above msrp on a car like we're going through and giving them all the options

So i'll look at your dealership. Let's just say you're at msrp. I'll show you somewhere out of state

That's for grand off msrp. I'm gonna give them all the options and let them decide sometimes

They don't pick the best deal, but i'm doing the work or to find all of the mark

I'm telling you what the market says on your car. Yes, and that's what I would just say like

Being at my dealership. We stay within the market. We're not gouging like we're not gouging people because how do you know what the market is?

And how do I know what the market is? Yeah, what do you guys do in grand highland or hybrid nightshades?

I don't have that like what do we do on them? Yeah, like what kind of discount are you guys doing on a grand highland or hybrid nightshade?

We're just selling that msrp. That's it. Okay. I have not done a grand highland or hybrid at msrp

I'm gonna look up right now. Just make sure i'm not wrong grand highlander. Make sure i'm gonna look at all the ones

So this is gonna be the discounts that I have done recently

$3,255 off for grand off 3521 3500 off 1,000 off 3497 off for grand off 3 grand off 3626 off like

So I would disagree that the market value on that car is msrp

You're saying it's market value because that's what you guys determined, but you guys aren't doing the work area. Are you in?

Like what area are you in?

So looking at the areas I just mentioned those cars

We have one in texas, arizona, north carolina, south carolina, connecticut, myla, susitz texas, north carolina

Florida, california, north carolina, texas, georgia

I mean where it's every state, but like again, i'm going through every market every state

Okay, and so i'm just saying like if our dealership if we don't have the like if the demand is like

We're selling those before they even hit the lot and so like we can't even like they're not even hitting the lot

So like it's hard to give a discount like from my from my opinion. This is this is not i'm not a manager

And what market roughly you don't tell me the exact state like the midwest northeast southeast i'm in isla

You're in iowa, okay

So i'm very familiar with the iowa market because i lived in iowa. So i lived in cedar rapids

okay, so i

So chicago would have a much more aggressive market st. louis would have a much more aggressive market

You know that's i mean those would both be but there's also games that get played there

But the general rule of thumb is i can get two to three grand off in chicago all day of the week

And i can get two to three grand off in st louis all day in the weeks and that's a less than a four hour drive

Okay, and that's like i guess i guess like i haven't seen like we people in our like area

I guess i haven't seen like giving people a deal like that because it's we can't even get enough to

We don't even have like inventory hitting around a lot

So i just don't really see like how we can discount it before you even get here

If we we can't even keep it on a lot, you know

Because you imagine why now somebody would hire us to know that they might get 3000 dollars off the car

Even if they ship the car right they don't have to deal with the whole process

They don't want to play the games you might not even be able to find one

But they're able to get one for the thousand dollars

Maybe it costs a thousand bucks to ship it, but they got four grand off

Like does it like make sense like again?

We're talking about a car you might not be able to get but deliberate can get we do more toyotas

I do i know what your dealership does but we do 180 toyotas a month

170 toyotas a month somewhere in that ballpark

So like we do a lot of i would argue that we do more toyota new cars than

A lot of dealerships in the country

So like i believe i understand the market really well and cars are shipable

It's not hard to ship something across the country and iowa is a market that might value that customer experience a little bit more

But again, i struggle when people say that i recharge at market value

But like it's really hard even for me to figure out what a market value is on a car

Let alone a dealer that isn't shopping their competition daily

Yeah, and i guess like i think your area matters like what you can get on your lot and like the demand for it

Like i think that also matters because you have a you have your inventory is across the us

You're not just limited to like what your dealership is selling and getting for allocation. Yeah, and

Another reason why people hire us is i'm not i'm not in a situation where i have to rely on selling for my car

I can sell from 16 000 dealerships

Yeah, and i think that benefits you in the way that you can like move inventory and i just think that like there's different

I think that like dealerships have different responsibilities like of the they're on ground and they have to like

There's more liability and risk like you're not storing the these vehicles for customers, right?

So for them to pick them up and so like having insurance on them or like you don't have to deal with any of that stuff

No, no the client the client and that's between the client and the dealership

Yeah, and so i'm saying like like as a service you provide you do provide efficiency

But you also don't have other overhead costs and so like people paying you for your service is like

I guess like can dealerships use you to go find vehicles for customers

No, we don't work on it. We only work for consumers, but uh, I mean every every business has um

Has liability at one point I just realized now over 2000000 dollars a year in payroll

So like yes, I have liability as well

Now do I have liability on the car itself? No, but I got a simple solution if dealerships are worried about the liability

I I will propose that franchise the law get eliminated immediately and they can no longer

They won't be the only people not selling new cars and we'll see if anybody else wants to take on that liability

And I imagine somebody else would jump in and say you know what i'll take on that liability

I want to do it like that that would be the future. We would see really quickly

I don't think the the liability our dealerships are concerned about yeah

I I guess I also am curious like for you to say what market value is and like what like you have access to get

Consumers a better deal than like what I have like access to

Like does that mean that I'm like lying to my customers about like what I can do for them or what?

No, but I want you to think about in the consumer's eyes for a minute. I can work with jesse

I can work with tommy jesse may have the inventory. She might be nicer than tommy. She she does tiktok

It's great. Like she's she is she she will have coffee. She'll have a great conversation

She will do she will work really hard. She will be there at 1 a.m

When tommy's not or they can put their risk in tommy tommy's going to shop nationwide to find me the best possible deal

He's going to use a team of 23 people to negotiate my car deal

It's going to cost me a thousand bucks

The real question is is can tommy cover that thousand dollar costs more than jesse and who is actually working for me

And who's who's going to do who am I going to save time energy and anxiety on?

Consumers would rather put the risk into delivered and say you know what delivered

I have a better chance statistically than delivered than I do jesse

That's how consumers see it. Not even say that you're doing a bad job

But statistically when you can only work with one dealership you only can work with one manager and you don't control the pricing

It makes sense for consumers to want to take that risk and say you know what the 16 thousand dealerships

I'll figure it out for you to get them a good deal and to make the process simpler

But there's also some benefits that I offer as a salesperson and a dealership. It's not just like

I think there's place for both of us in the industry

I guess I was just posing a question like do you celebrate the success of dealerships who are doing things correctly?

Like I don't I don't need many dealerships as a whole because I don't like again when I make a video that video is on the

internet forever and

You can be good one day and bad another day

I'll tell you that shannon was on this live earlier

Which is on my with one of my negotiators and I gave her five minutes to give her peace on what she did

And the only thing she said was she gave a shout out to a dealership, right?

Like that's not something that I ever do but she's like I want to give a shout out to this dealership because they're great to work with

So yeah, but that's not that's not something that I do but my team's willing to do it

They hear it on lives when it comes down to it

But the general rule of thumb is let me ask you let's just say me and you did a deal together, right?

I get you a client. You give me a deal two grand off. It's a great deal

The client's now yours. It's as if a dad negotiated a deal for their

For their kid. Are you going to treat a delivered client any different than you would a client that walked through your door?

No, I would treat everybody the exact same

What is it now you're telling me jesse?

I can get the same experience that you're willing to give me and get the benefit of tommy all in one

And I only have to pay a thousand bucks dang that's an offer too good that people would be silly to say no you're good

I think you're really good at selling what you do and you're really good at like you're still selling something

so I think that the things so what I

Being in car sales like I'm still selling myself too and how it's not just you know having a cup of coffee with a customer

It's listening to their needs and what they want in buying a car because everybody's so different

And so you can customize it to them because you have access to a lot of different things

I'm one sales person who has access to the people in my community and the people that maybe want to travel to

Buy a car for me, but just people are people they want to be communicated well with and I think you do a really good job

I have respect for you. I just also think being new in the business

There's a lot of anxiety that comes with being on social media and making mistakes

You know taking a call that you don't know if it's going to be recorded or not

And it's like well as I'm learning and growing through this process like I want to get better

But I'm not going to be I'm not going to be perfect at it

And so as you're like, you know going through I just want to like celebrate people being good to people

Like I think that is good and we should people are more likely to talk about bad things that happen at a dealership

Than they are to talk about good things that happen at a dealership. Yeah, man. I can appreciate yeah

I can appreciate people being positive with the world one thing I say is I I've learned very quickly

After I got out of the dealership is like the reason why I'm so good at quote unquote sales

Isn't because I'm actually even selling myself

I'm actually telling people not to hire me what I've realized and what I've learned

And this is like the ultimate sales hack is understand your customer better than anybody else and solve their problems

And you will never have to think about money ever again

It's funny my my brother is my mentor and he told me when I started this business

Making money will be the easiest thing you do when you start this business and I was like that's stupid

That's like I've been in commission sales my entire life

And I can say to this day making money is the easiest part of deliberate is not

When you solve people's problems, they will throw money at you every single day

You don't have to be a good salesperson. You have to listen to your consumers understand what they need and solve that problem

Don't try to make up what you think the solution is actually listen and it's really hard to do in a car salesman role

It's really hard to do in a management role. It's why I left the industry

I tried to do exactly what you're doing from the inside and realized there was no way

I was going to fix this industry from the inside got to start deliver. That's what I did

And I think it's just communicating with people what our limitations are like I can't you know give everybody the best deal

Like we wouldn't be in business if we just like gave away all those the profit

So there's some things where you're going to make money on and there's some things where you're not going to make money on

And you like you always try to make money on every single one

Even if it doesn't again, you start high and low

But why not go through a world where you just offer what you believe is a fair price and not negotiate ever

Basically, if somebody says no, you're willing to let them walk away. That's how every product is in america

Why is it different in a dealership? I guess that's how like we have a standard at our dealership that we don't just like

Like take like the prices that we have are

They're fair for people like they're not they're not absurd and like over from what from my understanding being new in the car business

Like but why not have one that's it my price is msrp and if you don't want it you can walk away

I completely understand there's other dealerships that are cheaper. Why why even change at all?

That's what we do like I mean like I guess there's I'm not that's not my position because there's sometimes where we need to

Hit goals to so we can get the inventory in to sell cars. So like I don't I don't make those rules

I just am aware of them like there's we get allocated only so many units

And if we don't sell enough then we don't get a bigger allocation that we can't sell

We don't have the inventory to meet our customers like exhortations

So then we're willing to take a loss so for the future we can make it make more sales

And that would make it any sense if you lowered the price again

I'm not even disagreeing that you can't have a fluctuating price

If you want to start at msrp at the very beginning of the month and then midway through change your online price and saying starting today

Everybody can get too grand off and we're honoring that for anybody who sees the website problem

That most people have what consumers have is that if you don't ask the questions you won't get a deal, right?

So I if I don't ask you can I get a discount?

So debuque is doing this deal cheaper x y and z then I won't get a deal

I'm all for you saying hey, you know what? We're trying to hit a quota

So we're going to lower our prices too grand on the website to try to get more and more people in preach

But that means everybody looking at the website can see the same price

The problem is right now is if I didn't even know what was going on and I walked in your dealership

And you guys are trying to hit a quota and I said okay, I'll buy the car like you guys are going to charge the full price

You guys are asking even though somebody else you're willing to give a two grand discount

Just because they asked the right question. Yeah, I guess I turn more people away on we're at MSRP and that's like where we're at

That's not like that's our standard and that feels like there's it's like hey

If you can go get a better price somewhere else like we're like go get it

Like we're not we're not just going to lower our but I I guess I'm I can see times where it's happened like

Where we've given people deals and so I guess I don't really know what the the standard is for that

But I don't really feel like it's misleading like if I if I go in

Is there a chance that you guys can lower your price if I ask the right questions? Is there a chance like on a rapport? No

I'm buying a corolla a corolla. Um, I think it just depends on like

What we have and if they want to move units or something

But I most of the time people just come in and pay MSRP. I don't but if I go through and I find that debuke is willing to give me

Two grand or let's just say a thousand dollars off and I show you that sheet

Hey debuke's want to give me a thousand dollars off. Otherwise, I'm gonna go buy a car from them

Is your manager not gonna entertain that offer?

Then we just say go buy if you can go get a thousand dollars off at debuke go get go get the thousand dollars off at debuke

So you're saying you don't negotiate then I'm saying a majority of the time we do not negotiate

I have seen times where we have negotiated because we're trying to hit a number so we can get a bigger allocation

But I'm saying generally speaking like I've seen people come in and they're like well

I can get a prius for grand off and then like we just don't even take the

It's like hey, go get the prius for grand off

Like you're gonna have like that you want a good deal like go get a good deal

Like we're not telling people they can't get a good deal

It's just we're not going to lower our price to to get that customer to be here

Like who is special enough to get their price lowered. I'm saying that that's above my pay grade

That's not a question for me because I'm just a salesperson like I don't make the rules here for that

That's the concern about the entire industry and why people are going to companies like delivered versus going to the dealership

Because I think it's insane that two people can walk in and depending on who they are and the time of the month and the exact thing

If I ask the right questions in the right moment and talk to the right people

I can save thousands of dollars because you did say you would discount it potentially

You just don't know when and so even you as the car salesman a person

I'm supposed to be building a relationship the person that I'm supposed to like

This is the payoff instead of using delivered. You don't even know how I get the discount

I'm saying that we like there are times where it's like we are trying to hit a quota

And those are the times I've seen discounts trying to like it's just like you can give more for people's trades too

Like it's like there's a range of what you can give people

But we also there's just a lot of you start at the very top. Do you start at the fair market value?

Or do you do you start low and again? I'm not a manager

I don't have that experience and I'm just saying like are you like having this conversation with me is like irrelevant

Because I'm new I'm new to this dealership. I'm new so I just don't anything

I say just doesn't hold weight because I it's just an observation

Yeah, yeah, yeah, like I said, I appreciate that but that's like they said you you asked the question on your live video

And I'm glad we're gonna have a conversation respond to it. This is why people hire delivered

This is why people use because like and so I can be honest with people

Like when I'm giving them like if I when I'm seeing like if I give them a discount

Like I'm honest with people about like, hey, we sell these at msrp

Like this isn't something that like we do often and so I'll tell people that like that's not and it's up to them

If they want to go get a better deal somewhere else

It's like hey if you can go get a better deal then go get the better deal

Like if you can sell your your your trade on marketplace and you can get you can sell it for more

Go sell your vehicle on marketplace and then come back

Like I'm saying like I can also inform people with information that I have and control over

I don't have control over like when the price has changed because the market also changes the market goes up and down

And so like I can't I can't like tell a customer in two weeks. Hey, we can get a better deal on this vehicle

Like I can't tell the future. Yeah, I can look at the past and 10 and trends

But like my role as a salesperson is to give the customer enough information so they can make the best decision for themselves

I'm not forcing them to buy anything

I'm just giving the option an opportunity to buy for me and I can do that by being honest by saying what I've seen

But again, I've only been here for three months

Yeah, I'm not disagreeing or saying that you're doing anything bad the question that you posed is where does deliberate have a place

So like what I want to talk to you about is you if I go to jesse and I try to buy a car from you

And I think there's a discount on the car and you're saying there's not now

My option is I must leave you with the person

I was supposed to build trust with and I have to now start anew with somebody else

Try to build that relationship them maybe keep going and over again

You you've been honest that you're willing to turn people down on discounts that they found on the market

They believe is the market value which is okay. You've admitted that the market does go up and down

So prices do fluctuate so this idea that even though your dealership as you've said is honest transparent fair

And I'm not disagreeing with any of those if somebody went to go buy a car from you

They might have more questions than answers, which is okay

But like you can't solve everybody's problems if they're going through this

So but that's why you ask the question is where does deliberate have a purpose?

Even with an honest

Transparent dealer that they talk to you and you're great and phenomenal. They're still like delivered

You couldn't answer all the questions today, which means this is where deliberate would come in

But I'm saying like you're determining what like you're telling people with like your platform

What fair and what like like a business is going to have give and take it's going to take losses

And it's and it's going to make profit like there's a balance

There's an equilibrium and so for a dealership to have that ability to do that because like when we take in trades like customers lie

Like what do you do about that when a customer is not telling the truth?

You know check engine light but they cleared the code for their vehicle and we take in a vehicle and it has

It has an issue with that that is like the vehicle we can't just sell it, you know

Like what do you do in those situations? Like so

I think there's like accounting for like there's margin on both sides. I don't think it's like gouging the customer

I think it's staying within the market and the market is arranged. It's not like a solid number

Oh, I don't disagree that it's not arranged at all. Uh, like I said, this is why I never say like you should get five grand off

Every single car, but why you know what we're talking about market value and we're talking about like where the market is

I agree. It's one of the reasons I don't publish my information and say this is the market value of a car because even though

We do 170 deals nationwide

That's still not it. I believe we need to do about a thousand deals to be able to get a really good market value

Well, like the the answers is I can go to your dealership and I can get what you believe is the market

Or I can go with Tommy and on the grand Highlander he's shopping for this month

I have done 22 grand Highlanders and I can go through and say based on grand Highlanders

I've done $1,500 off all the way up to $4,000 off

So like I'm giving you a pretty good range now

Let's see how picky you are and how particular you are in your market to figure out the market even more

But I'm going through and using multiple dealerships and using real data to figure out what the market is

You are using your dealership and your availability for the market. So you're using one dealership

I'm using the entire nation your margin is that your you have a flat fee that people pay you for your service

Correct like and so you're getting that on every single transaction

Yeah, but why would that change the information to the client?

I'm just saying like for your business it works because like you're you don't like you're not

Losing anything when you're taking you're not like taking in trades or I guess do you take in trades or

We don't take in trades. These are numbers that dealerships have openly said yes

I'm willing to take so I'm giving you real data of what deals that clients the dealerships have said

Yep, I'm willing to sell a car at that data and if I have 35 in the last month all saying I'll sell a car at

$3,000 off on a car that you're saying is MSRP. That's data, right?

And that data is valuable to make decisions on what you should do and what an actual market that's how market values are determined

Okay, I see what you're saying

So somebody buying it from from our dealership and we have it at MSRP and you're saying they can get it elsewhere for below MSRP

Yeah, I have I have not done a single MSRP deal

For Grand Highland. Okay. And so what I would say to that is like you're giving the customer what they want

They're coming to you because they want a good deal

Like if you can get them a good deal because you have the access like across the country not all dealerships have that access

There's some dealerships that like we'll do dealer trades and there's some that won't like there's relationships that you build with companies

And there's some people that like we can't do dealer trades with some dealerships because they just don't want to and so we don't have

That same like relationship that you do across the country

And so I think that is where you're like I see where you can make money

And it benefits the consumer if they want the best deal

But I also think like if a customer is looking to shop locally and they want to find a good dealership and a good salesperson

I think there are good dealerships and sales people out there

75% of our deals are local jesse. So like like the idea behind it is I I get data and then try to get those deals locally

So like I would make an argument that I could probably convince your manager to give a better deal than what you're mentioning on a Grand Highlander

Like if I'm willing to push enough I'm able to get that deal happened and that's that's what we do

But the argument that I would make here is

And I have a golden Grand Highlander

So I haven't and that's this is where like I'm new and I was like I haven't sold any Grand Highlanders

Like in the three months that I've been here. So I don't know like what fair is for like Toyota

Like I haven't been around long enough to like understand that stuff

You've been in the business quite a long time and you like know the stuff my managers and what we do here

Like there is trust in leadership and it goes down and so they they're in those positions to like lead our store

And so that's where like as a salesperson. I don't really have the authority to speak for what is fair

So let me ask you a question. This is gonna be you don't have to answer this question on here

And this is not meant to be a gotcha

But if I was to listen to this entire conversation as a consumer, why would I ever go to a dealership?

You've just told me all of the reasons why delivered is awesome

And why deliver can get me a deal and delivered can do all of this and like you don't have the information

Which is fine

But like why would anybody like you you are just selling my service more than I can right?

Why would anybody ever not hire me based on the information you've given?

I think it's because they want to support their community and have

A relationship with a salesperson that is going to take care of them

Like what what if I told you that if a client tells me hey, I only want to shop with my local dealerships

We we abide by that and we only shop for their local dealerships

So then they pay you a thousand dollars to find that correct

And they'd still get a better deal because we still shop your local dealerships

And we shop out of state to put pressure on your local dealer to put on based on what the market is correct

If I if I go to your if I go to your manager with five t sheets and grand highlanders all within a 200 mile radius

All with a $3,000 discount and I say hey if you can give me 1500 bucks

My client wants to buy local your manager's probably going to take that deal because they don't want to lose somebody out of their own

PMA so they're willing to take that deal and they're willing to get a deal

And my client got a better deal than ever talking to you

They still got the great experience

They still get you because they still get the 1am call for a flat tire like they get everything out of it

Right and it's like this is like the benefit of delivered is they want to work with their local

We had a client that took a $10,000 worst deal because they wanted to work with their local dealership

They still got better than what their dealership was offering them. That's where they were ecstatic

But like this idea is not everybody's trying to get the biggest discount

Some people want to work with their local dealer

They just want to be treated fairly and plenty of our clients higher-ups

Especially in Toyota world where they tried to get a deal from their dealer their dealership laughed at their face when they said

Oh, we're not doing discounts

We only do msrp and we get discounts at that same exact dealer

Okay, so I mean like do you think that dealerships like have a place anymore or are you just going to take over?

I believe dealerships in its current market do not have

I believe they're adding more strain onto the consumer than than it's worth

I don't think consumers are willing to put up with that anymore. I I believe it's silly that i'm a middleman

I'm fixing middleman problems. I don't believe my business should exist

I believe it's silly that like that I had to come in to fix a problem because

Dealerships weren't willing to listen to consumers what they want. So that's where we're at

I believe there's two worlds this this goes which is a dealerships figure it out and they start taking care of everybody

Everybody goes to one price. It's all market data. It's all structured and delivered goes out of business that way or option b

Is delivered becomes the norm people don't even think about dealerships

We don't think about jesse they think about tommy delivered they hire us and dealerships just become a warehouse

I believe dealerships

Just getting better is the better answer it adds more of an expense to the consumer having me around

I don't like that. I'd rather go fix another problem, but i'm willing to go either way

Um, it's really dealerships options

Yeah, and I think that dealerships can if they're doing what is fair for the customer then like I I think they are

Like I don't think that you're you are necessary in that regard and you

Go away the market does but how but you you've just I just gave you data on all these grand highlanders

And you still said that's above my pay grade

It is because I'm and that's why like having a conversation with somebody who's like

I don't have the ability to like to challenge or say anything. I don't have the the knowledge and information that you do

So you don't the customer doesn't your manager does no, I think there's a way to

Standardize and fix a problem that is like it's nationwide. It's not just it's not just one dealership

But there's like I think they're like you hold dealerships accountable

But I think the ones that are doing a good job and doing what is fair for the customer

Like I feel like we provide good information for our customers and we show them like this is what is fair

Like I don't have the access across the country that you have and I don't like people aren't going to travel across the country to buy a vehicle

Like I think paying a thousand dollars to have you deliver it and do those things like

That it is a customer wants to go to you and do that they have that option

But I also think customers should have the option to go to a dealership and work with a good salesperson

But why don't they they do have that option and I'm saying that like when we talk about good dealerships and what they're doing

I think that we don't have to like use your service to do that

And that's what I was getting at is that there are good dealerships and having an argument to say what is fair

Like that's there's margins in that like you can you can tell me what the market is

I don't know consumer cares how much money you're making what is fair or not

That's not how business that is not how any consumer thinks ever when it comes down to what's fair

Well, you're determining which is fine. Justine. This is what you know

We had a conversation for 45 minutes

What I'm saying is right now is your dealership determines what is fair not the consumer not the market

And I believe that's unfair and I will tell you like I appreciate a 45 minute conversation

I appreciate you being bold enough to come up here

But like you're telling people that they could use you and you're fair and better

But you haven't given a consumer any answer on any question that they want to know

They want to know what the market that what what kind of deal can I get from you versus if I do shop a thousand miles

I think it's insane that a dealership doesn't do that

And if I was running a dealership today and I would say hey, you know what?

We're doing a thousand dollars off and in the market if you go to California

You can get 1500 off in Georgia. You can get 1200 off now. You can do the math

The choices are yours

We deliver such a good experience that it would be stupid to say no to us

And I would make that experience that great to the consumer

That they would they would know the prices of all their competition and they would still choose us

I think that we both can have a place in the car industry of taking care of our customers and knowing what they want

Whether they want a good experience or they want to be efficient with the process

Or they want to walk walk into a dealership and like be shown a vehicle and like and they're not

What I encourage you is we're going to open a beta program for any car salesman to go through the delivered process

I want to show you what a good experience is because I don't think you understand what a good experience is

And you keep throwing that jab they can choose between a good experience and efficient

I would argue that the experience of delivered is a hundred times better than any dealership can offer

And they don't have to deal with the dealership process. That's the argument

We're going to open this up to car salesman because I want to start showing people what we built because it's incredible

But like I'm sorry. I don't believe you you've been doing this for three months. I don't think you understand

What a good good experience is I'm saying that we both can get customers a good experience

You said they can choose between a good experience and efficient

I'm just saying like as as salespeople your salesperson. I'm a salesperson

We can like be able to test know what they want and if they want to go through you

They can go through you and if they want to shop in their local dealership and have a good experience

They can do that too like I think going like our platforms and getting on social media and

Informing people and encouraging them how to get a good deal on a vehicle how to purchase a vehicle how to go through the process

In 2026 like I think we both can offer our consumers that like I don't know what delivered is exactly

Like I don't I haven't been through the experience

But I sell cars every single day and I I can give my customers like honesty

Transparency and I can show them like the vehicle and everything and they're just walking into my store

I'm saying that they don't have to go through you to use me like

Like I said, I'm not you know about this is a concern. I understand this isn't your fault and and again

This is what I would encourage my team to do in this scenario

But I know you said you don't have time but as an owner I would make time

I think it's insane that you you can see a business that is buying

470 cars a month and as somebody in the industry you have it your entire company hasn't stopped what they're doing

It's spent every dime they can researching why are consumers using this versus using us because if we can't figure that out

We are going to go out of business. That is how things work. I disagree

I don't I don't think consume. I think the only people that are going to choose dealerships are people that are uninformed

That is where I think we're going like if this is the world we're in right now and this is the experience dealerships can't happen

The you you've sold the experience for delivered without me selling anything

Why would anybody pick that experience over delivered? I don't know like I I'm we're gonna we're gonna chop this up and put this into a video

I want anybody to go through and say like hey who would pick this experience?

And I understand you've only been doing this for three months

But that is what most people are talking to when they're doing somebody's only been doing this for a few months

And maybe you make it maybe you don't but the experience is rough right now

And I really challenge every dealership out there to understand what a good experience is

Go to I mean, yeah, I mean that's and I just don't I don't think dealerships understand what a good experience is

I just don't

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But I'm saying that like I as a salesperson can inform my customers on

Like going through the process too. Like I don't have the access

I'm limited to what I have at my dealership and what I have in my inventory

And so like I think that what we have is fair and it is market value

That's what I know and believe is true

So I can help my customers know what information they have here locally

And if they want to go shop elsewhere, they have that option like I'm not

But jessie, I want you to look at that as a consumer

They can use delivered but if they also want to walk into the store and use jessie

Like I can give them information too and help them know what is a good deal

Like that's all I want you to do is like listen again

This is an answer that you might not be able to solve with your manager needs

This self is if I can go through and I can you listen to jessie

Which will give me information on my current market or I can listen to tommy

And even if I just listen to both of their content side by side

One is going to give me accurate data on the entire market and give me the best data

One is going to give me information on their store and their store alone in their city

Who would you listen to I think it depends on like what you're trying to get as a consumer

If you're trying to get the best deal like it just depends on like what you want as a consumer

Okay, I appreciate you saying that I would I would really challenge that that's what I would do

I think to grow in this industry

That is one thing that you're going to have to check you need to understand your customers better the inside and out

I will tell you that 99% of customers would choose watching me over you not for the entertainment

But just for that information point

Why would they listen to somebody that has such limited data when they can listen to somebody that has 100 again?

You haven't sold a grand highlander since you've been there. I've sold 30 this month and it's a 25th

Like I'm selling one a day. Yeah, so like like again as I learn and grow and know more about like my product

Like I'm new like I have to have an opportunity to grow like but it doesn't mean that I'm

It doesn't mean that I'm not doing what's best for my customers

Like I'm still giving them information just like you are

I'm just you are giving them what's best based on what you think is best now. What's actually best

That's your opinion. No, no, that is based on what you know

You've just told me based on your information

You are giving them what you think is best like you're not going out there and doing research and saying hey

You know what I called Dubuque Dubuque's willing to give us 15 bucks off. I can't do that

So I'd recommend you go to Dubuque, right? Like you're not doing that you're you're doing

And that's what people that's not what people are like paying me to do like I'm a salesperson

I sell like here at my store and I sell the vehicles that are on my lot and I talk to people about those vehicles

They come in to look at them like that's in my wheelhouse

Like people are paying me to know my opinion and they're paying your boss paying you

Let me ask you this question and then I'll let you go

If I was to put a sign on every single one of your cars and put delivered price on there compared to your price

And it was a thousand bucks to hire me

How many people would pay the thousands of dollars more that would cost because I got a curl low for example

I get 12 off of those just for an example

How many people would pay the thousands of dollars difference in price to work with you versus work with delivered?

How many people would pay the thousand dollars? Let's just say let's just say to buy a car through delivered

It's 20 grand for a curl effort delivered

It's 24 and the price is on your guys's car the delivered price is on the car

How many people would say it's not about price because I want to work with jesse

I'm willing to pay four grand more what what I'm saying here is you're overvaluing you in this process, right?

Like I appreciate you doing all these great things

But if I was to put a side-by-side deal

Consumers would pick the cheaper price

99 of the time if I went to your consumer and said hey just so you know if you just went down the street

You could save two grand on that car like they'd be like oh shoot really and in this relationship everything you're building

Everything is would be thrown out the window the reason why this exists is the consumer doesn't know better

They don't know what an actual market price it is because it's so hard to get and that isn't something that's like necessarily

Well bad, but you need to understand where consumers are coming from to improve because if you don't understand these things

Then you can never fix this for the industry

And that's I guess I'm limited as what I can do for the industry

Then you're trying to like fix and change the industry and I am here to like do my job and take care of

Yes, you get a different job

You don't believe you can again or just admit that you're into what you're in

Like like this is like if you have no control no impact and like like find somebody that respects you like I'm learning and growing

And developing knowledge of this industry

I respect you and what you do and I respect myself and what I do

I'm not saying that it should cost more either way

I'm saying that like I'm under leadership that does that follows the market and like takes care

We take care of our customers at the same time like giving them the information they need

People have access to the internet. Can't they see what a fair price is on vehicles?

Where can I find the last hundred rad fours that were sold in the market data on that like

Where can I find purchase purchase sales price to the last hundred breath force even at your dealership?

Where can I publicly look and see what you guys have sold at any car?

But you can see what we're selling them at I can see what your msrp

Oh wait the website price is but are we going to disagree that not every dealership honors their online bright website

Is there any dealership you've ever seen in the entire world that has advertised the price?

They weren't actually going to honor they just say they honored, you know, they offered a $200 discount

But in reality they had eight grand above msrp

I saw that on a trd pro in texas the other day

So like online price just because they listed there you've even told me on this phone call

You're willing to lower that online price occasionally and sometimes other dealerships are willing to raise that price

And I think that's where it depends on like the market where the market's at for that vehicle

But nobody in your dealership is shopping to see what the market is my

Manager's price vehicles based on where the market's at they take these they like otherwise

We tell people to go get a better deal somewhere else like we're not we're not here to like

I encourage your manager to come call in and tell me what dealership

He's called to actually get t sheets broken down of all of his competition. I don't think he's doing that

He's not calling dealerships secret shopping them every day

Is there nobody in the chicago land that advertises one price and changes that price by thousands of dollars with add-ons

Does that not happen in this industry? We don't add add-ons. No, I'm talking about just not you you guys are great

You guys are awesome. Are there even even one dealership out there that advertises msrp?

But then let's say chicago. I know you know chicago or st. Louis

Is there not dealerships that advertise one price and then have thousands of dollars of add-ons after the fact and that's something

Like I my managers have told me that that's something that's out there

But like that's why we have our price the way we have it

What I'm saying is you just told you just said that all they have to do is google to figure out the price

But if I google and I go look at the chicago prices all of a sudden I realize that that price

I think that's accurate and then I bring that to you and then your manager is like

Well, that's not a real price because they have all these add-ons or they're like

Go find it also like this idea that the online price is the real price. It's not true

Most dealerships. I mean go watch my videos the amount of times I see a price

I just did a video on a t or d pro like I'm mentioning where dealership at

$7,000 of add-ons that were not listed on the website

That were just just additional mandatory add-ons in their t or d pro that was if I would have trusted the online website

I would have thought it was a $200 below MSRP. Yeah. Hey Tommy. I got it. I got customers here. I gotta go

Of course, it was good talking to you. I appreciate you and thank you for having me on

I hear what you're saying and I I just think that there is like it's a bigger issue

Then it's not just going to be solved like overnight

But I do think there are people out there there are dealerships out there that are doing their best within this industry to take care of the consumer

Doesn't mean that they're like shady. I never said that every dealership is shady, but I appreciate it. No, yeah

I don't think but I just think how people view and perceive things like you you have a platform

And I think there are people out there that are taking that are doing a good job

So I just want to advocate for dealerships and salespeople that are doing good

And I thank you for you know, what you're doing to hold in dealerships accountable

I hope that you do change things and standardize stuff to make it fair for the cuss consumers

But I do think there are a lot more variables that go into the industry and this business and that's over my head

So I appreciate you. I don't want to speak on stuff that I don't know about and so I just yeah

If your manager wants to call in they certainly can as well to represent it as well. Yeah, thanks. Appreciate your time. No problem. Bye

If you guys don't know I am hi, my name is Tommy. I negotiate car deals for a living

My goal is to save you time energy and anxiety. I save you money, but that's a buy product

I charge a flat fee of a thousand bucks. I handle everything for you the price of the car the trade the add-ons the accessories

The shipping anything you need

We don't advertise this as a money saving service because I teach everything I do online

You can do this on your own

You don't need to hire me people hire us because they want to get the most accurate information and have somebody

That's working for them not against them

And honestly just somebody who's experienced enough to be able to shoot them straight and they know when they're shooting

I'm straight. It's backs with 400 plus deals a data a month and not always been here for three months

0:00

53:10

liability aspect

10 clicks

demand is high

shipable

willing to take a loss

local dealerships

200 mile radius

nationwide

dealer honors their online price

t or d pro

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