NCM Event Conversations feat. Chad Graves
About this episode
Hosts kick off the NCM client and friends event in Kansas City, welcoming Chad Graves and setting the tone for conversations with dealers and vendors. The discussion centers on NCM’s V20 group—bringing dealers together to share best practices, get messaging feedback, and reduce organizational friction. Speakers highlight education over selling, people-first relationship building, and listening to dealer problems (including a group with 23 stores). The episode also touches on Shark Tank-style competition, where they’ve placed second multiple times.
In this special Series NCM Event Conversations we grabbed a few of our favorite guest to talk about their experiences and whats happening in our Industry. In this interview Lou Ramirez and Fred Lennartz speak with Chad Graves of Reunion Marketing at the NCM Associates Clients and Friends Workshop in Kansas City, discussing why the event remains valuable after moving from Lexington and highlighting the industry connections built through David Cain’s network.
NCM Fixed Ops Summit, an experience built for leaders ready to elevate performance, profitability, and the customer journey through modern systems and by utilizing AI-driven innovation.
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V20 group
"“And what's been consistent about this V20 group is we do have representation from the dealership world coming and telling us what to do to get our message to connect.”"
A “V20 group” is basically a regular meeting group. People share what they’re working on and get feedback from others—here, including people from dealerships—so their message and plans work better.
A “V20 group” is a recurring peer group format where participants meet regularly and get structured feedback from different stakeholders. In this context, it’s described as having dealership-world representation to help the group refine messaging and improve how their ideas land.
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