{"version":"1.0.0","episode":{"title":"NCM Event Conversations feat. Owen Moon","url":"http://getcarcurious.com/episodes/ncm-event-conversations-feat-owen-moon","audioUrl":"https://api.spreaker.com/download/episode/72108448/ncm_owen_moon_5_20_26_12_46_am.mp3","description":"NCM Event Conversations feat. Owen Moon In this special Series NCM Event Conversations we grabbed a  few of our favorite guest to talk about their experiences and whats happening in our Industry. In this interview Lou Ramirez and Fred Lennartz speak with longtime friend and Fixed Ops Fridays co-host Owen Moon to talk about his latest startup, DealerStream, and why he jumped back into the trenches. Owen shares how his team is helping dealers use OTT/streaming video to build awareness and reach customers higher in the funnel, beyond VIN-focused ads and low-funnel tactics.  NCM Fixed Ops Summit, an experience built for leaders ready to elevate performance, profitability, and the customer journey through modern systems and by utilizing AI-driven innovation.  📲Stream it. Share it. Let's Brew.  Don’t forget to share and subscribe! carguycoffee.comcertifiedsolutionaries.com"},"annotations":[{"startTime":114.5,"endTime":119.5,"type":"term","title":"organic traffic","url":"/glossary/organic-traffic","quote":"Obviously that was getting picked up on google and driving that organic traffic","canonicalId":"term:organic-traffic","priority":0.35,"confidence":0.9,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"Organic traffic is visitors who find a website through unpaid search results (like Google) rather than through ads. In automotive marketing, it often comes from content pages that match what car owners search for, such as service or parts topics.","simplifiedExplanation":"Organic traffic means people find the website through regular search results, not by clicking an ad. If you write helpful pages about car service, search engines can show them to people looking for that service."}},{"startTime":123.3,"endTime":128.2,"type":"term","title":"paid search","url":"/glossary/paid-search","quote":"So we were doing some facebook\n[124.4s] We were doing some paid search that was very specific to service","canonicalId":"term:paid-search","priority":0.3,"confidence":0.9,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"Paid search refers to advertising where you pay for ads to appear in search engine results for specific keywords. When the speaker says it was “very specific to service,” they mean ads targeted to searches related to vehicle maintenance or repairs.","simplifiedExplanation":"Paid search is when you pay to show up in search results as an ad. For example, if someone searches for “oil change near me,” a business can pay to appear there."}},{"startTime":184.6,"endTime":195.5,"type":"term","title":"demand side platform","url":"/glossary/demand-side-platform","quote":"they actually have built their demand side platform or they're how we build and operate and manage our campaigns","canonicalId":"term:demand-side-platform","priority":0.25,"confidence":0.8,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"A demand side platform (DSP) is software used by advertisers to buy digital ad inventory across many publishers. The speaker says the partner built a DSP to help manage and run dealership ad campaigns more effectively.","simplifiedExplanation":"A demand side platform is a tool that helps advertisers place ads across different websites and apps. Instead of negotiating one-by-one, it helps manage ad buying in a more automated way."}},{"startTime":187.3,"endTime":200.9,"type":"term","title":"blockchain","url":"/glossary/blockchain","quote":"they're using not crypto for just blockchain. Yeah, absolutely\n[200.9s] What they do is they they they write a smart contract","canonicalId":"term:blockchain","priority":0.2,"confidence":0.75,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"Blockchain is a distributed ledger technology where records are stored across many computers, making them harder to tamper with. In this segment, it’s described as being used to validate ad calls and manage campaign crediting to help combat digital ad fraud.","simplifiedExplanation":"Blockchain is a shared digital record that many computers keep in sync. In this context, it’s used to help verify ad activity so the system can reject suspicious or invalid ad traffic."}},{"startTime":200.9,"endTime":207.3,"type":"term","title":"smart contract","url":"/glossary/smart-contract","quote":"What they do is they they they write a smart contract on every ad call that comes in and if it doesn't meet their criteria\n[207.3s] They kick it back to the publisher","canonicalId":"term:smart-contract","priority":0.25,"confidence":0.85,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"A smart contract is code stored on a blockchain that automatically executes rules when certain conditions are met. Here, it’s used to evaluate ad calls against criteria and decide whether to accept them or reject them to reduce fraud.","simplifiedExplanation":"A smart contract is like an automated agreement written in code. It can check rules and then automatically approve or reject something—without a person manually reviewing every case."}},{"startTime":595.96,"endTime":600.2,"type":"car","title":"Honda Accord","url":"/cars/honda/accord","image":"https://upload.wikimedia.org/wikipedia/commons/e/e4/1981_Honda_Accord_%2829891730173%29.jpg","quote":"...e like, hey I want to buy a I've seen a new Honda Accord. I really want to kind of go look at it You know ...","canonicalId":"car:honda:accord","priority":0.7,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"The Honda Accord is a mainstream midsize sedan known for balancing everyday comfort with efficient, practical driving. It’s often discussed because it’s a common “go-to” car for buyers who want a reliable daily driver and a straightforward ownership experience. In a podcast, it may come up when someone is considering a new purchase and wants to understand what the Accord is like as a current model.","simplifiedExplanation":"The Honda Accord is a regular passenger car (a sedan) meant for everyday driving. People talk about it a lot because it’s designed to be comfortable and practical for commuting and errands. If you’re thinking about buying one, it’s a good example of a mainstream car you can live with day to day.","imageAttribution":"Riley from Christchurch, New Zealand (CC BY 2.0)"}}],"speakers":[{"id":"s1","name":"Car Guy Coffee Podcast","role":"host"}],"transcripts":[{"url":"http://getcarcurious.com/episodes/ncm-event-conversations-feat-owen-moon/transcript.vtt","type":"text/vtt"}]}