{"version":"1.0.0","episode":{"title":"NCM Event Conversations feat. Shane Stender","url":"http://getcarcurious.com/episodes/ncm-event-conversations-feat-shane-stender","audioUrl":"https://api.spreaker.com/download/episode/71985894/shane_stender_ncm_series_5_12_26_9_35_pm.mp3","description":"NCM Event Conversations feat. Shane Stender In this special Series NCM Event Conversations we grabbed a  few of our favorite guest to talk about their experiences and whats happening in our Industry. In this interview Lou Ramirez and Fred Lennartz speak with Shane from Silverback Advertising to discuss the event’s unique “clients and friends” vibe and how it helped spark the V20 group of vendor companies collaborating to solve dealer challenges.  Join us at NCM’s first-ever Fuel the Future May 18th-20th – An NCM Fixed Ops Summit, an experience built for leaders ready to elevate performance, profitability, and the customer journey through modern systems and by utilizing AI-driven innovation.  Register Now! https://go.ncmassociates.com/Fixed-Ops-Summit.html 📲Stream it. Share it. Let's Brew.  Don’t forget to share and subscribe! carguycoffee.comcertifiedsolutionaries.com"},"annotations":[{"startTime":234.3,"endTime":244.3,"type":"concept","title":"programmatic media","url":"/glossary/programmatic-media","quote":"But the thing that we're here talking about brewing is programmatic media\nWhich is what we've been talking about for a couple years and really educating dealers on everything that programmatic media brings to the table for","canonicalId":"concept:programmatic-media","priority":0.55,"confidence":0.9,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"Programmatic media is the automated buying and placement of digital ads using software. Instead of manually negotiating where ads run, systems target audiences and optimize delivery based on data.","simplifiedExplanation":"Programmatic media means using software to place ads online. It helps choose who sees the ad and where it shows up, without doing it all by hand."}},{"startTime":263.6,"endTime":271.7,"type":"concept","title":"connected tv","url":"/glossary/connected-tv","quote":"And this year we're building on that as more and more dealers start to adopt connected tv or streaming tv\nAs a part of their media plans","canonicalId":"concept:connected-tv","priority":0.5,"confidence":0.85,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"Connected TV (CTV) refers to streaming video on internet-connected televisions. It blends traditional TV viewing with digital ad targeting and measurement.","simplifiedExplanation":"Connected TV is when you watch streaming shows or sports on a smart TV. Ads can be targeted more like online ads, not just broadcast to everyone."}},{"startTime":271.7,"endTime":280.1,"type":"concept","title":"performance media","url":"/glossary/performance-media","quote":"It's proving to be a very effective piece of the performance media and really drive meaningful traffic that ends up converting for dealers\nAnd how they tell that story now has a lot more opportunity because unlike the old days of traditional linear tv","canonicalId":"concept:performance-media","priority":0.45,"confidence":0.8,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"Performance media is advertising optimized for measurable outcomes like clicks, leads, or conversions. The goal is to tie ad delivery to results rather than just brand impressions.","simplifiedExplanation":"Performance media is ads that are tracked for results. Instead of only measuring views, it focuses on things like leads or sales that come from the ads."}},{"startTime":280.1,"endTime":286.3,"type":"concept","title":"traditional linear tv","url":"/glossary/traditional-linear-tv","quote":"And how they tell that story now has a lot more opportunity because unlike the old days of traditional linear tv\nThey've got a lot more opportunity to use small batches of data","canonicalId":"concept:traditional-linear-tv","priority":0.4,"confidence":0.75,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"Traditional linear TV is scheduled broadcast or cable programming where viewers watch at set times. It typically offers less precise audience targeting and fewer real-time data signals than streaming.","simplifiedExplanation":"Traditional linear TV is the classic “watch it when it airs” kind of TV. Streaming usually lets advertisers target people and measure results more precisely."}},{"startTime":286.3,"endTime":294.1,"type":"term","title":"first party data","url":"/glossary/first-party-data","quote":"They've got a lot more opportunity to use small batches of data\nTo use their first party data to really hone in their messaging and say","canonicalId":"term:first-party-data","priority":0.45,"confidence":0.85,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"First party data is information a business collects directly from its own customers or users (for example, from a website, app, or logged-in interactions). It’s used for more accurate targeting and personalization.","simplifiedExplanation":"First party data is data a company gathers directly from people who interact with them. Because it comes from the company itself, it can help tailor ads to the right audience."}},{"startTime":286.3,"endTime":290.2,"type":"term","title":"small batches of data","url":"/glossary/small-batches-of-data","quote":"They've got a lot more opportunity to use small batches of data\nTo use their first party data to really hone in their messaging and say","canonicalId":"term:small-batches-of-data","priority":0.35,"confidence":0.7,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"“Small batches of data” refers to using limited, segmented sets of audience information rather than one broad dataset. In ad targeting, it helps refine messaging for specific groups.","simplifiedExplanation":"It means using smaller groups of audience information instead of everyone at once. That lets advertisers tailor the message to the people most likely to care."}},{"startTime":298.5,"endTime":305.0,"type":"term","title":"bots","url":"/glossary/bots","quote":"And you can actually do that on live sporting events and premium publishers in very safe spaces\nWith a lot of good controls to make sure that your ads are free from bots and stuff like that","canonicalId":"term:bots","priority":0.4,"confidence":0.85,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"In advertising, “bots” are automated programs that can generate fake ad views or clicks. Ad platforms use controls to reduce bot traffic so campaigns reach real people."}},{"startTime":298.5,"endTime":305.0,"type":"concept","title":"premium publishers","url":"/glossary/premium-publishers","quote":"And you can actually do that on live sporting events and premium publishers in very safe spaces\nWith a lot of good controls to make sure that your ads are free from bots and stuff like that","canonicalId":"concept:premium-publishers","priority":0.3,"confidence":0.7,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"Premium publishers are well-known media outlets or platforms with higher-quality content and audiences. Advertisers use them to place ads in more trustworthy environments.","simplifiedExplanation":"Premium publishers are reputable websites or media channels. Advertisers prefer them because the content and audience are generally higher quality."}}],"speakers":[{"id":"s1","name":"Car Guy Coffee Podcast","role":"host"}],"transcripts":[{"url":"http://getcarcurious.com/episodes/ncm-event-conversations-feat-shane-stender/transcript.vtt","type":"text/vtt"}]}