{"version":"1.0.0","episode":{"title":"One Year of DDL with the Car Dealership Guy Team | Daily Dealer Live","url":"http://getcarcurious.com/episodes/one-year-of-ddl-with-the-car-dealership-guy-team-daily-dealer-live","audioUrl":"https://chrt.fm/track/C6AG88/traffic.megaphone.fm/CREUR8794364182.mp3","description":"Today's show features:  \n\n\n\n- Cole Short, Head of Content & Creative Strategy at Car Dealership Guy\n\n\n\n- Jay Law, Head of Partnerships at Car Dealership Guy\n\n\n\n- Yossi Levi, Chief Car Guy at Car Dealership Guy\n\n\n\nThis episode is brought to you by:\n\n\n\nPodium – the AI platform trusted by one in three dealerships. Podium helps dealers consolidate sales, service, messaging, and voice into one connected system that actually runs the work. If your AI isn’t driving real outcomes, it’s time to take a closer look at https://www.podium.com/car-dealership-guy\n\n\n\nCheck out Car Dealership Guy’s stuff:\n\n\n\nCDG Circles ➤ https://cdgcircles.com/\n\nCDG News ➤ https://news.dealershipguy.com/\n\nCDG Jobs ➤ https://jobs.dealershipguy.com/\n\nCDG Recruiting ➤ https://www.cdgrecruiting.com/\n\n\n\nMy Socials:\n\n\n\nX ➤ ⁠https://www.twitter.com/GuyDealership⁠\n\nInstagram ➤ ⁠https://www.instagram.com/cardealershipguy/⁠\n\nTikTok ➤ ⁠https://www.tiktok.com/@guydealership⁠\n\nLinkedIn ➤⁠ https://www.linkedin.com/company/cardealershipguy/⁠\n\nThreads ➤ ⁠https://www.threads.net/@cardealershipguy⁠\n\nFacebook ➤⁠ https://www.facebook.com/profile.php?id=100077402857683⁠\n\n\n\nEverything else ➤ dealershipguy.com"},"annotations":[{"startTime":230.0,"endTime":236.6,"type":"term","title":"seasonally adjusted annual rate","url":"/glossary/seasonally-adjusted-annual-rate","quote":"That pushes the seasonally adjusted annual rate back below 16 million to 15.","canonicalId":"term:seasonally-adjusted-annual-rate","priority":0.55,"confidence":0.85,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"Seasonally adjusted annual rate (SAAR) is a way of reporting monthly vehicle sales as if they continued for a full year, while removing predictable seasonal swings. That makes it easier to compare sales momentum from month to month.","simplifiedExplanation":"SAAR is a sales number that’s adjusted to account for seasonal patterns and then scaled to a yearly pace. It helps you compare sales trends more fairly across different months."}},{"startTime":244.3,"endTime":250.4,"type":"company","title":"Cox Automotive","url":"/glossary/cox-automotive","quote":"Chrysler 300,000 below Cox Automotive'Fiat S full year forecast.","canonicalId":"company:cox-automotive","priority":0.25,"confidence":0.9,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"Cox Automotive is a major automotive data and services company that provides market research and forecasting used by dealers and analysts. In this segment, it’s referenced for its full-year sales forecast.","simplifiedExplanation":"Cox Automotive is a company that tracks car-market data and makes forecasts. The hosts cite it as a source for expected sales numbers."}},{"startTime":256.3,"endTime":275.1,"type":"term","title":"tariffs","url":"/glossary/tariffs","quote":"The tariffs comparison from last April, it still clouds the year over year read... new car prices jumped... driven largely by tariffs on aluminum, steel and copper...","canonicalId":"term:tariffs","priority":0.6,"confidence":0.9,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"Tariffs are taxes imposed on imported goods, which can raise the cost of vehicles and parts that rely on imported materials. In this segment, tariffs on aluminum, steel, and copper are linked to higher new-car prices and tighter dealer inventory.","simplifiedExplanation":"Tariffs are extra taxes on imported products. If key materials cost more, car prices can rise and dealers may have less favorable supply and pricing."}},{"startTime":256.3,"endTime":261.8,"type":"term","title":"year over year","url":"/glossary/year-over-year","quote":"it still clouds the year over year read, but the underlying softness, well, it'Fiat S real.","canonicalId":"term:year-over-year","priority":0.45,"confidence":0.75,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"Year over year (YoY) compares a metric to the same period one year earlier to show whether it’s improving or worsening. It’s commonly used for sales, pricing, and inventory trends.","simplifiedExplanation":"Year over year means “compared to the same time last year.” It helps show whether things are getting better or worse over time."}},{"startTime":261.8,"endTime":268.3,"type":"company","title":"Cars.com","url":"/glossary/cars-com","quote":"Connected to that, new car prices jumped an average of 1315 in Q1 year over year. According to Cars.com, that rise was driven largely by tariffs...","canonicalId":"company:cars-com","priority":0.25,"confidence":0.9,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"Cars.com is an automotive marketplace and media brand that publishes pricing and shopping insights. Here it’s used as the source for the claim that average new car prices rose about $1,315 year over year in Q1.","simplifiedExplanation":"Cars.com is a website where people shop for cars. In this segment, they’re cited for data about how much average new-car prices changed."}},{"startTime":291.92,"endTime":298.92,"type":"car","title":"Renault 25","url":"/cars/renault/25","image":"https://upload.wikimedia.org/wikipedia/commons/0/02/1988_Renault_Alpine_GTA_%289485742314%29.jpg","quote":"...n EU made vehicles from the agreed 15% back up to Renault 25% reversing a deal reached last year. European Com...","canonicalId":"car:renault:25","priority":0.5,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"The Renault 25 is a European-built executive sedan from an earlier era, referenced in the podcast alongside a discussion of European market deals and agreements. It’s likely being used as a historical or contextual example rather than a current sales focus. That makes it relevant to understanding how older models and brands fit into broader market narratives.","simplifiedExplanation":"The Renault 25 is an older sedan that was made in Europe. It’s the kind of car you’d hear about when someone is talking about past deals or older market history. In this podcast, it’s mentioned as part of that wider context.","imageAttribution":"Wikimedia Commons / CC BY 2.0"}},{"startTime":315.8,"endTime":321.8,"type":"term","title":"MSRPs","url":"/glossary/msrps","quote":"if automakers pass even a portion of that cost through to MSRPs, it adds another layer of pressure on luxury buyers...","canonicalId":"term:msrps","priority":0.45,"confidence":0.9,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"MSRP (Manufacturer’s Suggested Retail Price) is the sticker price automakers recommend before discounts. The segment argues that if automakers pass tariff costs through, MSRPs could rise, pressuring buyers—especially for luxury brands.","simplifiedExplanation":"MSRP is the price the manufacturer suggests for the car, like the starting point on the price sticker. If costs go up, that suggested price can go up too."}},{"startTime":326.68,"endTime":334.42,"type":"car","title":"Kia EV6","url":"/cars/kia/ev6","image":"https://upload.wikimedia.org/wikipedia/commons/e/ed/Kia_EV6_001.jpg","quote":"And next up today, shifting to the EV markets, Kia cut the price of the 26 Kia EV6 by more than $Qoros 5,000 [334.4s] with base pricing now starting at $37,Saab 900.","canonicalId":"car:kia:ev6","priority":0.55,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"The Kia EV6 is Kia’s electric crossover that competes in the EV market on pricing, range, and charging convenience. In this segment, the hosts mention Kia cutting the EV6’s price, which is the kind of move that can shift demand and dealer inventory quickly.","simplifiedExplanation":"The Kia EV6 is an all-electric Kia SUV/crossover. The show is talking about Kia lowering its price, which can make it easier for more people to buy and can also affect how dealers sell their cars.","imageAttribution":"Wikimedia Commons / CC BY-SA 4.0"}},{"startTime":334.42,"endTime":342.18,"type":"car","title":"Saab 900","url":"/cars/saab/900","image":"https://upload.wikimedia.org/wikipedia/commons/d/d8/1994-1995_Saab_900_%28NG%29_SE_3-Door_Hatchbacks_%2816-01-2018%29_01.jpg","quote":"... 5,000 with base pricing now starting at $37,Saab 900. The price reduction highlights a broader strateg...","canonicalId":"car:saab:900","priority":0.5,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"The Saab 900 is a classic compact car from Saab, often remembered for its distinctive engineering and long-running popularity. In the podcast context, it’s mentioned alongside pricing, suggesting a discussion about affordability or a strategy to attract buyers. That makes it relevant to how older model names can still draw attention in the market.","simplifiedExplanation":"The Saab 900 is an older car model made by Saab. In the podcast, it’s brought up in connection with pricing, meaning it’s being discussed as something buyers might consider because of cost. It’s a recognizable model name from the past.","imageAttribution":"M.rJirapat (CC BY-SA 4.0)"}},{"startTime":363.2,"endTime":399.9,"type":"term","title":"ransomware","url":"/glossary/ransomware","quote":"closing out today with something that don'Ford T get enough attention on the floor ransomware attacks. That'Fiat S fun targeting the auto industry.","canonicalId":"term:ransomware","priority":0.65,"confidence":0.9,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"Ransomware is malicious software that locks or encrypts data and demands payment to restore access. The segment frames ransomware as a major threat to the auto industry, especially when connected systems and suppliers have weaker defenses.","simplifiedExplanation":"Ransomware is a type of cyberattack where criminals block access to computer systems and demand money to unlock them. The hosts are saying this has become a big problem for car-related technology."}},{"startTime":377.1,"endTime":382.2,"type":"term","title":"telematics","url":"/glossary/telematics","quote":"According to Research Institute, here'Fiat S where the problem exists. Connected vehicles, telematics, APIs and cloud systems were exploited in 67% of incidents...","canonicalId":"term:telematics","priority":0.6,"confidence":0.85,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"Telematics is the system that uses cellular/GPS connectivity to send vehicle data (like location, diagnostics, and alerts) back to a service provider. Because it relies on networks, it can expand the “attack surface” for cybercriminals if the connected services aren’t well secured.","simplifiedExplanation":"Telematics is the tech in a car that uses a connection (like cellular and GPS) to share information with apps or service centers. If that connection isn’t protected, hackers may be able to get in."}},{"startTime":377.1,"endTime":382.2,"type":"term","title":"APIs","url":"/glossary/apis","quote":"Connected vehicles, telematics, APIs and cloud systems were exploited in 67% of incidents with smaller third party suppliers...","canonicalId":"term:apis","priority":0.55,"confidence":0.8,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"APIs (application programming interfaces) are the standardized “communication channels” that let software systems exchange data. In connected-vehicle ecosystems, attackers may target APIs to reach backend services or to trigger actions through poorly secured integrations.","simplifiedExplanation":"APIs are like software messengers that let different systems talk to each other. If an API is exposed or not protected, it can be a pathway for hackers to access connected services."}},{"startTime":393.9,"endTime":404.8,"type":"term","title":"multi-factor authentication","url":"/glossary/multi-factor-authentication","quote":"Halcon'Fiat S recommended steps include deploying anti ransomware tools that detect early behavioral signals, patching internet facing systems, implementing phishing resistant multi-factor authentication...","canonicalId":"term:multi-factor-authentication","priority":0.5,"confidence":0.85,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"Multi-factor authentication (MFA) requires more than one proof of identity—typically a password plus a second factor like a code or hardware token. The segment recommends MFA to reduce the chance that stolen credentials alone can be used to access vehicle or supplier systems.","simplifiedExplanation":"Multi-factor authentication is an extra security step. Even if someone steals your password, they still need a second proof (like a code) to log in."}},{"startTime":704.14,"endTime":710.34,"type":"car","title":"Honda Stream","url":"/cars/honda/stream","image":"https://upload.wikimedia.org/wikipedia/commons/9/9f/Gordon_Shedden_2006_BTCC_Snetterton.jpg","quote":"...ually like on the side of the street with a Honda Stream of people walking down the sidewalk so you know r...","canonicalId":"car:honda:stream","priority":0.5,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"The Honda Stream is a people-focused compact MPV (multi-purpose vehicle) designed for practical family and commuting use. The podcast context suggests it’s being referenced in a lifestyle or street-visibility way—how the vehicle shows up around everyday life. That makes it relevant to discussions about what types of cars fit real-world needs.","simplifiedExplanation":"The Honda Stream is a practical car meant to carry people comfortably, kind of like a small family van. The podcast mention is about seeing it in everyday settings. It’s generally the kind of vehicle chosen for usefulness rather than performance.","imageAttribution":"Wikimedia Commons / CC BY 2.0"}},{"startTime":734.94,"endTime":741.22,"type":"car","title":"Aro 24","url":"/cars/aro/24","image":"https://upload.wikimedia.org/wikipedia/commons/0/03/Ritva_Aro_1905-1991_senare_Ritva_Maskula_-_1930_SLSA_1270_34_foto_105.jpg","quote":"...to that as it'Fiat S happening because if we wait Aro 24 hours it'Fiat S already old news I think the same...","canonicalId":"car:aro:24","priority":0.5,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"The Aro 24 is an older off-road-oriented vehicle that the podcast references in a quick, time-based way (“if we wait… it’s already old news”). That kind of mention suggests it’s being used as an example of how quickly market or dealership topics move. It’s likely included more for timing and relevance than for deep technical comparison.","simplifiedExplanation":"The Aro 24 is an older vehicle that’s associated with off-road use. In the podcast, it’s mentioned to make a point about how fast news and interest can change. The focus is on timing rather than details about how it works.","imageAttribution":"Atelier Rembrandt, Helsingfors (CC BY 4.0)"}},{"startTime":937.62,"endTime":943.84,"type":"car","title":"Chrysler 200","url":"/cars/chrysler/200","image":"https://upload.wikimedia.org/wikipedia/commons/5/53/2015_200_sedan.jpg","quote":"... of on a 40 foot billboard from you know Chrysler 200 feet away that you can read digest as you're driv...","canonicalId":"car:chrysler:200","priority":0.5,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"The Chrysler 200 is a mid-size sedan that’s been used as a recognizable example in advertising and consumer awareness discussions. In the podcast context, it appears in a “billboard” style reference, highlighting how the model name can be placed in front of drivers. That kind of mention often ties to marketing reach and brand visibility rather than technical details.","simplifiedExplanation":"The Chrysler 200 is a regular passenger car (a sedan) made by Chrysler. It’s the kind of model you might see advertised because it’s meant for everyday driving. The podcast mention is about how the car name shows up in marketing.","imageAttribution":"Wikimedia Commons / CC BY-SA 4.0"}},{"startTime":1184.5,"endTime":1194.3,"type":"brand","title":"Fiat","url":"/glossary/fiat","quote":"people where they are and where they want to be the fan club keeps piling on by the way so it'Fiat S\n[1189.3s] going to be interesting cool we'll see who gets the most fan club comments posted across the show","canonicalId":"brand:fiat","priority":0.2,"confidence":0.55,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"Fiat is an Italian automobile brand. In this segment, the hosts mention Fiat in the context of a fan club and social-media competition, not as a specific model being reviewed.","simplifiedExplanation":"Fiat is a car brand. Here it’s just being mentioned as part of a social-media/fan-club competition, not a specific car model."}},{"startTime":1210.5,"endTime":1216.76,"type":"car","title":"Audi 90","url":"/cars/audi/90","image":"https://upload.wikimedia.org/wikipedia/commons/9/97/1987_Audi_90_2.3E_%2814239853468%29.jpg","quote":"...at dealer principle that wants to win in the next Audi 90 days what are what are one or two things they sho...","canonicalId":"car:audi:90","priority":0.5,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"The Audi 90 is an older Audi model that the podcast references in a dealer-focused conversation. Mentions like this often relate to how dealerships promote specific models and how quickly they need to move inventory. In the transcript, it’s used to frame short-term sales goals and what dealers should focus on.","simplifiedExplanation":"The Audi 90 is an older Audi sedan. The podcast mention is about dealership sales and what a dealer should focus on to sell cars. It’s not describing a new feature so much as using the model name in a sales discussion.","imageAttribution":"Niels de Wit from Lunteren, The Netherlands (CC BY 2.0)"}},{"startTime":1227.9,"endTime":1244.7,"type":"concept","title":"metrics","url":"/glossary/metrics","quote":"after you're posting i think you should be downloading all of your\n[1232.3s] metrics throwing everything into ai to get a full analytical understanding of what'Fiat S working\n[1239.0s] what'Fiat S getting the full you know watch views shares etc all of that","canonicalId":"concept:metrics","priority":0.3,"confidence":0.65,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"In this context, “metrics” means measurable performance indicators for social content (like views and shares). The hosts recommend collecting these numbers and analyzing them to understand what’s working so the dealership can adjust its strategy.","simplifiedExplanation":"Here, “metrics” just means the numbers that show how your posts are doing. They’re saying to track those results and use them to decide what to do next."}},{"startTime":1254.9,"endTime":1262.3,"type":"concept","title":"test iterate","quote":"constant test iterate test iterate and we keep changing you know if you stay you know\n[1262.3s] doing the same thing forever and ever it won'Ford T work as well","canonicalId":"concept:test-iterate","priority":0.35,"confidence":0.6,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"“Test iterate” describes an iterative marketing approach: try something, measure results, then adjust. The hosts argue that staying flexible and changing tactics is important because the same content strategy can stop working over time.","simplifiedExplanation":"They’re talking about trying different content ideas, checking what works, and then tweaking it. The point is not to keep doing the exact same thing forever."}},{"startTime":1273.54,"endTime":1278.22,"type":"car","title":"Audi 100","url":"/cars/audi/100","image":"https://upload.wikimedia.org/wikipedia/commons/e/ef/1990_Audi_100_%287454437450%29.jpg","quote":"...that you've got so many resources you've got Audi 100 people in your car dealership you can'Ford T tell...","canonicalId":"car:audi:100","priority":0.5,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"The Audi 100 is a long-running Audi sedan line that’s referenced in the podcast as part of a dealership resource and sales capability discussion. The context suggests the speaker is talking about how dealerships can leverage staff and inventory to sell a specific model. It’s brought up to illustrate how dealers plan and execute sales efforts.","simplifiedExplanation":"The Audi 100 is an older Audi sedan model. The podcast is using it as an example of how a dealership can use its people and resources to sell cars. It’s mainly about sales strategy rather than how the car drives.","imageAttribution":"free photos & art (CC BY 2.0)"}},{"startTime":1324.5,"endTime":1336.9,"type":"concept","title":"feedback loops","url":"/glossary/feedback-loops","quote":"i think you know in a broader sense there'Fiat S a huge market for the actual car manufacturers to get into this content i think is creating these feedback loops of more content","canonicalId":"concept:feedback-loops","priority":0.3,"confidence":0.6,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"A feedback loop is a cycle where content and audience engagement reinforce each other over time. In this context, more content leads to more attention, which then drives further engagement and more content opportunities for manufacturers and dealers.","simplifiedExplanation":"A feedback loop means one action keeps causing the next. Here, the idea is that making more content can bring in more viewers, which then encourages even more content."}},{"startTime":1324.5,"endTime":1425.6,"type":"topic","title":"content creation for dealers","url":"/glossary/content-creation-for-dealers","quote":"this is the whole reason why we started this live show i think is creating these feedback loops of more content ... helping dealers to get uh viral if they want to be in sharing their message of their dealership","canonicalId":"topic:content-creation-for-dealers","priority":0.25,"confidence":0.75,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"This segment focuses on how car manufacturers and dealerships can use live shows and ongoing content to reach fans and drive engagement. It also discusses strategies for helping dealers “go viral” and share dealership messaging.","simplifiedExplanation":"They talk about how dealerships can use videos and live events to get more attention. The goal is to help dealers share what they do and attract more people."}},{"startTime":1414.3,"endTime":1425.6,"type":"concept","title":"viral","quote":"coal short head of content and creative strategy car dealership guy thanks for joining the show today to share a little bit of your secret sauce as it relates to content creation and helping dealers to get uh viral","canonicalId":"concept:viral","priority":0.25,"confidence":0.55,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"“Viral” describes content that spreads rapidly through sharing and recommendations rather than relying on traditional advertising. In a dealership context, it means dealership posts or videos can reach large audiences quickly.","simplifiedExplanation":"“Viral” means something gets shared a lot and spreads fast online. Here it’s about dealership content reaching lots of people quickly."}},{"startTime":1445.06,"endTime":1451.5,"type":"car","title":"Tesla Model","url":"/cars/tesla/model-y","image":"https://upload.wikimedia.org/wikipedia/commons/b/b0/2020_Tesla_Model_Y%2C_front_5.16.21.jpg","quote":"...iving his report on the marketplace chinese Tesla Tesla Model X 3msrp now sells in canada for under 35 000 on c...","canonicalId":"car:tesla:model y","priority":0.7,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"The Tesla Model Y is an all-electric compact SUV known for strong demand and frequent price changes. It often comes up in dealership and market discussions because its pricing and availability can shift quickly, affecting how other vehicles are positioned. In the podcast context, it’s referenced alongside Canadian pricing and the broader EV marketplace.","simplifiedExplanation":"The Tesla Model Y is a fully electric SUV. It runs on electricity instead of gasoline, and its price can change often. That’s why it’s a common topic when people talk about what EVs cost and what’s available.","imageAttribution":"Kevauto (CC BY-SA 4.0)"}},{"startTime":1445.06,"endTime":1451.5,"type":"car","title":"Tesla Model X","url":"/cars/tesla/model-x","image":"https://upload.wikimedia.org/wikipedia/commons/c/c9/HiPhi_X_and_Tesla_Model_X_20210323.jpg","quote":"eager k says uh eager k is giving his report on the marketplace chinese Tesla Tesla Model X 3msrp now sells in canada for under 35 000 on canadian dollar","canonicalId":"car:tesla:model x","priority":0.55,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"Tesla Model X is Tesla’s electric SUV known for its long-range capability and distinctive rear “falcon wing” doors. In this segment, it’s used as an example of pricing differences in the Canadian market.","simplifiedExplanation":"Tesla Model X is an electric SUV made by Tesla. The hosts mention it here to compare how much it costs in Canada versus the U.S.","imageAttribution":"Evnerd (CC BY-SA 4.0)"}},{"startTime":1457.78,"endTime":1465.02,"type":"car","title":"Polestar 3","url":"/cars/polestar/3","image":"https://upload.wikimedia.org/wikipedia/commons/5/53/2020_Polestar_2_Pilot_Plus_EV_AWD_3.jpg","quote":"while the same model Polestar 3 in america sells for nearly 45 k in us dollars","canonicalId":"car:polestar:3","priority":0.55,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"Polestar 3 is Polestar’s electric SUV, positioned as a premium alternative to mainstream EVs. Here it’s referenced to highlight a U.S. price point versus the Tesla Model X in Canada.","simplifiedExplanation":"Polestar 3 is an electric SUV from the Polestar brand. They bring it up to compare pricing in the U.S. to the Tesla Model X in Canada.","imageAttribution":"Calreyn88 (CC BY-SA 4.0)"}},{"startTime":1543.44,"endTime":1549.0,"type":"car","title":"Dodge Journey","url":"/cars/dodge/journey","image":"https://upload.wikimedia.org/wikipedia/commons/3/3c/%2709_Dodge_Journey_%28Montreal%29.jpg","quote":"“...scott who came on earlier in the week... watching him you know and his Dodge Journey with the p4 automotive...”","canonicalId":"car:dodge:journey","priority":0.25,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"The Dodge Journey is a midsize crossover/SUV from Dodge, known for being a practical family vehicle rather than a performance car. In this episode, it’s mentioned as the guest’s vehicle, helping listeners connect the guest’s story to a real-world car ownership experience.","simplifiedExplanation":"A Dodge Journey is a family-sized SUV/crossover. Here it’s just used to describe what one of the guests drives while sharing their story.","imageAttribution":"Bull-Doser (Public domain)"}},{"startTime":1576.4,"endTime":1617.18,"type":"concept","title":"fixed ops","url":"/glossary/fixed-ops","quote":"“...fixed ops fridays i love and and i think that really started with a little bit of tully williams and denis gingrich...”","canonicalId":"concept:fixed-ops","priority":0.55,"confidence":0.85,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"“Fixed ops” (short for fixed operations) refers to the dealership side focused on service and parts—things like repairs, maintenance, and the service department’s workflow. The hosts frame “Fixed Ops Fridays” as a content format that highlights how dealers can learn from the service side, not just sales.","simplifiedExplanation":"“Fixed ops” means the dealership’s service and parts side—like repairs and maintenance. The show uses “Fixed Ops Fridays” to talk about that part of the business and what dealers can learn from it."}},{"startTime":1576.4,"endTime":1599.0,"type":"concept","title":"variable ops","url":"/glossary/variable-ops","quote":"“...so you know i'm a i'm a former variable ops guy but yeah fixed ops fridays i love...”","canonicalId":"concept:variable-ops","priority":0.45,"confidence":0.8,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"“Variable ops” is the dealership side tied to sales—things that change more directly with customer demand and selling activity. The speaker contrasts it with “fixed ops,” suggesting they’ve worked both sides of dealership operations and prefer the service-focused learning angle.","simplifiedExplanation":"“Variable ops” is basically the dealership’s sales side. The speaker is saying they used to work in sales, but they really enjoy the service/parts side discussions."}},{"startTime":1660.12,"endTime":1666.46,"type":"car","title":"Aro 10","url":"/cars/aro/10","image":"https://upload.wikimedia.org/wikipedia/commons/6/6e/Trente-six_vues_de_la_tour_Eiffel_-_Planche_10.jpg","quote":"... or hannah jay yeah i think i mean it'Fiat S been Aro 10 years since i was been in the dealership you know...","canonicalId":"car:aro:10","priority":0.5,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"The Aro 10 is another older Aro model referenced in the podcast as part of a dealership-experience timeline (“it’s been Aro 10 years…”). The mention appears to be about how long someone has been in the dealership business, using the model name as a wordplay or reference point. As a result, it’s not being discussed as a specific buying choice in the transcript.","simplifiedExplanation":"The Aro 10 is an older vehicle model. In this podcast, it’s mentioned mainly as a reference point for how many years someone has been working in a dealership, not as a detailed car recommendation. The key idea is the time reference.","imageAttribution":"Henri Rivière (CC0)"}},{"startTime":1851.0,"endTime":1862.0,"type":"concept","title":"tech stack","url":"/glossary/tech-stack","quote":"…the car dealership guy himself talked about how he thinks the tech stack and most dealerships is going to narrow over this past year or two…","canonicalId":"concept:tech-stack","priority":0.55,"confidence":0.9,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"In dealerships, the “tech stack” is the collection of software and services used to run daily operations—things like CRM, lead management, inventory tools, and reporting. When hosts say it’s “narrowing,” they mean fewer vendors/tools are being consolidated into a smaller set of platforms.","simplifiedExplanation":"A “tech stack” is the set of computer programs a dealership uses to run things day to day. If it’s “narrowing,” it usually means they’re using fewer systems and combining functions into bigger platforms."}},{"startTime":1874.0,"endTime":1884.0,"type":"term","title":"AI","quote":"…i think the easy you know you say we don'Ford T do softballs with the softball on that one i think is ai just because of the growth…","canonicalId":"term:ai","priority":0.5,"confidence":0.9,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"AI (artificial intelligence) is being singled out as a major driver of change in dealership vendor offerings. In this context, the host is saying AI is growing quickly and many companies are building products around it, which can reshape what tools dealers choose to keep.","simplifiedExplanation":"AI means “artificial intelligence,” basically software that can do tasks that normally need human judgment. Here, the host is saying AI is growing fast and many vendors are building around it, so dealers may change which tools they use."}},{"startTime":1880.0,"endTime":1886.0,"type":"company","title":"Fullpath","url":"/glossary/fullpath","quote":"…i think a lot of the companies we're seeing like with our announcement with with cox and uh full path and the acquisition…","canonicalId":"company:fullpath","priority":0.25,"confidence":0.7,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"Fullpath is mentioned as a dealership-industry vendor/partner in the context of consolidation. The host is connecting these announcements to the idea that dealerships will reduce the number of vendors in their software stack.","simplifiedExplanation":"Fullpath is a company mentioned in the dealership business. The discussion ties it to the trend of dealerships using fewer software providers over time."}},{"startTime":2244.96,"endTime":2251.6,"type":"car","title":"Cupra Born","url":"/cars/cupra/born","image":"https://upload.wikimedia.org/wikipedia/commons/2/27/Cupra_Born_1X7A1700.jpg","quote":"... of many and he said hey the idea was first Cupra Born on this show jay you can listen to this show ever...","canonicalId":"car:cupra:born","priority":0.5,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"The Cupra Born is an all-electric compact hatchback from the Cupra brand, built for everyday driving with an EV powertrain. The podcast context suggests it’s being introduced as a topic for the show, implying it’s relevant to current EV discussions and what buyers are considering. That makes it a natural subject when talking about modern electric options.","simplifiedExplanation":"The Cupra Born is an electric hatchback, meaning it’s a small car that runs on electricity. It’s meant for normal daily driving, like commuting and errands. The podcast is bringing it up as something listeners can learn about.","imageAttribution":"Wikimedia Commons / CC BY-SA 4.0"}},{"startTime":2714.5,"endTime":2720.0,"type":"term","title":"third-party listing sites","url":"/glossary/third-party-listing-sites","quote":"I think we live in a world where 95% of dealers are advertising on Google and third-party listing sites and what you're doing is you're competing with 15 other dealerships all on price","canonicalId":"term:third-party-listing-sites","priority":0.4,"confidence":0.74,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"Third-party listing sites are websites that aggregate dealer inventory and pricing, letting shoppers compare multiple dealerships in one place. The host’s point is that dealers compete directly there, often on price, so online visibility and presentation matter.","simplifiedExplanation":"These are websites where car listings from many dealers appear together. Shoppers can compare different dealers side-by-side, so the dealer’s listing has to stand out."}},{"startTime":2724.3,"endTime":2729.3,"type":"term","title":"FTC rulings","url":"/glossary/ftc-rulings","quote":"I think we live in a world where 95% of dealers are advertising on Google and third-party listing sites and what you're doing is you're competing with 15 other dealerships all on price especially after these FTC rulings I mean everyone really has to put transparent pricing in the first place","canonicalId":"term:ftc-rulings","priority":0.55,"confidence":0.78,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"The FTC (Federal Trade Commission) issues rules and enforcement actions that affect how car dealers can advertise pricing. In this context, the host is saying dealers may be required to present pricing transparently, which changes how they compete online.","simplifiedExplanation":"The FTC is a U.S. government agency that sets and enforces rules for advertising. Here, the point is that dealers may have to show pricing clearly, so it affects how they market cars online."}},{"startTime":2727.0,"endTime":2729.3,"type":"term","title":"transparent pricing","url":"/glossary/transparent-pricing","quote":"after these FTC rulings I mean everyone really has to put transparent pricing in the first place","canonicalId":"term:transparent-pricing","priority":0.45,"confidence":0.82,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"Transparent pricing means showing the actual price details clearly in the ad or listing, rather than hiding key numbers behind calls, fine print, or vague “starting at” language. The host ties it to FTC expectations and to how consumers compare dealers online."}},{"startTime":2729.26,"endTime":2733.9,"type":"car","title":"Ford Edge","url":"/cars/ford/edge","image":"https://upload.wikimedia.org/wikipedia/commons/7/78/1998_Ford_Fairmont_%28AU%29_Ghia_sedan%2C_cutaway_%282015-01-01%29_01.jpg","quote":"...first place so you don'Ford T even have that Ford Edge anymore so the reality is like in this world toda...","canonicalId":"car:ford:edge","priority":0.5,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"The Ford Edge is a mid-size crossover SUV that has been a long-running model in Ford’s lineup. The podcast context suggests discussion about the model’s current presence and how Ford’s lineup is evolving. That makes it relevant to dealership strategy and what inventory customers can actually find.","simplifiedExplanation":"The Ford Edge is a crossover SUV, meaning it’s built for comfortable everyday driving with extra space. It’s a common type of vehicle people shop for when they want something bigger than a sedan. The podcast is referencing it in terms of whether it’s still part of the lineup and what that means for sales.","imageAttribution":"Wikimedia Commons / Public domain"}},{"startTime":2733.9,"endTime":2737.7,"type":"concept","title":"positioning yourself as part media company","quote":"what's going to stop the consumer from going to the cheapest option there is on AccuTrade, CarGurus, etc right so I mean not alone it should be enough of a reason if you're not with the times you're going to fall behind and lose","canonicalId":"concept:positioning-yourself-as-part-media-company","priority":0.42,"confidence":0.62,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"“Positioning yourself as part media company” means treating a dealership like a content publisher, not just a seller. 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The host uses it as an example of where consumers can quickly compare dealers and prices, increasing pressure on dealers to be competitive online.","simplifiedExplanation":"CarGurus is a website where you can browse car listings and compare prices from different dealers. The point here is that shoppers can quickly find the lowest-priced option."}},{"startTime":2737.7,"endTime":2742.2,"type":"term","title":"AccuTrade","url":"/glossary/accutrade","quote":"what's going to stop the consumer from going to the cheapest option there is on AccuTrade, CarGurus, etc right","canonicalId":"term:accutrade","priority":0.5,"confidence":0.6,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"AccuTrade is a third-party automotive advertising and lead-generation platform that dealers use to manage online marketing and customer acquisition. 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The host discusses ways to estimate impact for an auto group or dealership, including customer attribution.","simplifiedExplanation":"They’re talking about how to figure out whether online marketing is actually making money for a dealership. The discussion includes ways to estimate the impact on sales or leads."}},{"startTime":2784.4,"endTime":2793.2,"type":"term","title":"blacklist","url":"/glossary/blacklist","quote":"rather having a blacklist we call it so like a lot of our dealers have things they don't want to include for example pricing being one of them so any content that gets created never has pricing in it","canonicalId":"term:blacklist","priority":0.35,"confidence":0.7,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"In this marketing context, a “blacklist” is an internal rule set telling dealers what topics or details salespeople should not include in customer-facing content. 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The host describes asking customers where they saw the dealership (e.g., TikTok or Instagram) to understand which channels are driving traffic.","simplifiedExplanation":"Customer attribution means figuring out which ad or website actually brought a customer in. The host’s method is simply asking customers where they first heard about the dealership."}},{"startTime":3313.2,"endTime":3325.3,"type":"term","title":"garbage in garbage out","quote":"what is the best way for me to arm myself with the best information right garbage in garbage out if you are working with incomplete information or not the best information today as a dealer you you will fail","canonicalId":"term:garbage-in-garbage-out","priority":0.45,"confidence":0.62,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"“Garbage in, garbage out” means if you start with bad or incomplete information, the conclusions you make will also be bad. In a dealership context, it’s a warning that using unreliable data (or outdated info) leads to poor decisions.","simplifiedExplanation":"It means if you feed the system wrong or incomplete info, you’ll get wrong results back. So if a dealer uses bad data, their decisions will likely be bad too."}},{"startTime":3369.9,"endTime":3387.7,"type":"concept","title":"peer to peer conversation group","quote":"we talked about circles this is a conversation that dealers are having uh with each other what what surprised you most about circles since that started what 23 months ago","canonicalId":"concept:peer-to-peer-conversation-group","priority":0.3,"confidence":0.55,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"A peer-to-peer conversation group is a network where people at similar roles share information directly with each other. 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The point here is that the automaker responded to what was being discussed about brokers and dealers."}},{"startTime":3614.1,"endTime":3624.0,"type":"concept","title":"editorial standard","url":"/glossary/editorial-standard","quote":"so we have an editorial standard which is you know it'Fiat S very objective we have an editorial team","canonicalId":"concept:editorial-standard","priority":0.4,"confidence":0.7,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"An editorial standard is a set of rules and criteria used to decide what content gets published and how it’s evaluated. 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Here, it’s used to explain that the show was representing the dealers’ perspective, not just brokers’."}},{"startTime":3855.12,"endTime":3860.02,"type":"car","title":"Ford Flex","url":"/cars/ford/flex","image":"https://upload.wikimedia.org/wikipedia/commons/7/72/2009_Ford_Flex_%281%29.jpg","quote":"... news to put on top of it it'Fiat S going to Ford Flex even more yosi wouldn'Ford T it be fun to do this...","canonicalId":"car:ford:flex","priority":0.5,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"The Ford Flex is a distinctive, boxy-styled crossover wagon that’s known for its roomy interior and unique design. The podcast context suggests it’s being discussed as a fun or attention-grabbing vehicle to feature in a lineup or show. That kind of mention usually points to how the car stands out visually and appeals to certain buyers.","simplifiedExplanation":"The Ford Flex is a crossover vehicle with a very unusual, boxy shape. 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