A touchscreen is a display that you interact with directly using your fingers, typically replacing physical buttons and knobs. Here, the speaker contrasts touchscreen-heavy modern interiors with this car’s tactile buttons.
Tactile buttons are physical controls you can feel when you press them, providing feedback without needing to look at the screen. The speaker praises them as a more satisfying, driver-friendly alternative to touchscreen-only interfaces.
An “Apple car” is the rumor/idea that Apple would make a car or team up with a car maker. Here, they’re saying if the car were tied to Apple instead of Ferrari, people might react differently.
Jony Ive is a well-known Apple designer. They’re mentioning him to suggest an Apple-style design influence would make the hypothetical car feel more “right” to people.
The Lotus Carlton is a special version of a regular family car that got Lotus performance help. The host brings it up to compare how collaborations can shift expectations about a car.
“Ferrari logistics” here means the behind-the-scenes planning around a car launch—like how much time people get to see and drive the car. The host is implying that those constraints can change what the public learns about the car.
The host is talking about designs that feel weird or off when you first see them. The idea is that bold styling can take time for people to learn to like it.
“Pushing the boundaries” means trying something new instead of playing it safe. The host is saying that this kind of risk can make people dislike a car at first, even if it ends up being important.
The McLaren Senna is a well-known McLaren supercar. The host is using it to illustrate that people can judge a bold-looking car harshly at launch, and then come around later.
AMG is Mercedes-Benz’s performance division. Here, they’re saying AMG fans were also really excited about their new car, similar to how people reacted to the Ferrari launch.
The 5 E-Tech Electric is an electric car based on the Renault 5 name. It’s meant to look and feel like the older Renault 5, but it runs on electricity instead of gasoline. The podcast brings it up because it connects the past design with modern EV power.
The Porsche Taycan is Porsche’s electric car. They’re using it to explain that when EVs were new and in high demand, dealers sometimes made it hard to get one unless you also bought another Porsche.
An allocation is basically a dealer’s limited “quota” of how many cars they’re allowed to sell. When a car is hard to get, dealers may only give you one if you also buy something else.
The Cayman is a Porsche sports car (a coupe). In this story, it’s mentioned as another car the buyer might have had to purchase to qualify for getting a Taycan.
Torque vectoring means the car can send different amounts of power to different wheels. With four-wheel torque vectoring, it can fine-tune grip and steering so the car feels more responsive.
Torque management is the car’s way of controlling how much pulling force it sends to the wheels. It helps the car accelerate smoothly and stay grippy instead of spinning tires.
Paddle shifters are the little levers behind the steering wheel. They let you tell the car to change its driving behavior, even if an EV doesn’t use a normal gearbox.
Raphael Simone is presented as Ferrari’s main test driver. That means he’s the person who drives and judges cars during development, so his opinion carries weight.
The Jaguar Type 00 is a concept car, which means it’s shown to preview ideas rather than being a regular car you can buy today. It’s meant to show what Jaguar might build in the future. The podcast mentions it to explain what the concept is about.
V8 and V12 are types of engines with 8 or 12 cylinders. More cylinders usually means a smoother, more characterful engine, and here it’s part of Ferrari’s plan to keep using them alongside hybrids.
A hybrid drivetrain uses both a gas engine and an electric motor. The idea is to get the benefits of both—like better efficiency and smoother power—while still using traditional engines.
“Street Finds” is a social-media idea where you spot cool cars parked outside and film a quick video about them. It’s basically a way to share what you find while getting more comfortable filming in public.
“Organic growth” means people follow you because they actually like your content, not because you used tricks or ads to inflate numbers. The host is saying that’s the real, credible kind of growth.
The Diablo is a Lamborghini supercar, meaning it’s built for extreme performance and attention-grabbing looks. It’s known for being very powerful and loud. People bring it up because it’s one of the most famous older Lamborghini models.
The Audi A2 is a small Audi that was built to be very efficient and economical. The conversation is about why people still like it today and how it might influence newer “modern classic” style cars.
“Modern classics” are cars from more recent years that people start treating like collectible favorites. The host is wondering if those older-but-not-too-old cars are becoming more wanted than brand-new cars.
Here, “efficiency” means the car uses less fuel to travel the same distance. The speaker is saying the Audi A2 was designed more for saving gas than for being fun to drive.
The Toyota Land Cruiser is a rugged Toyota SUV that’s built to handle tough conditions. Here, the host is talking about a diesel version and saying it feels slow, likely because of emissions rules affecting how it’s sold.
“Emissions thing” means government rules about how much pollution a car is allowed to produce. If a car has to meet those rules, it can affect which versions are sold and how many dealers get.
CO2 rates are about how much carbon dioxide is being produced. The host is saying that if a company sells lots of cleaner cars (hybrids and electric vehicles), the overall CO2 impact should improve.
The Ford Mustang is a famous Ford sports car. Here, the host is saying that even though Ford sells some electric cars that aren’t popular, the Mustang still offers a big V8 engine.
The Ford Focus is a popular Ford compact car, especially in Europe. The host mentions it as one of the UK’s top sellers in the same breath as the Fiesta.
The Ford Fiesta is a small, everyday Ford car that was very popular in the UK. In this segment, it’s mentioned as one of the top-selling cars before the host talks about Ford’s lineup changes.
The Ford Capri is a classic Ford nameplate that used to be known for sporty styling. Here, the host is talking about Ford bringing it back as part of what they’ll sell next.
This is a Mercedes-Benz SL roadster from the R129 generation. It’s a comfortable touring car, and the engine size you pick can really change how exciting it feels.
The BMW 3 Series is a popular BMW model that’s meant to be comfortable but still fun to drive. The specific mention of an older M3 convertible points to a version that’s more powerful than a normal 3 Series. People bring it up because it’s a classic enthusiast car.
The BMW 5 Series is a comfortable, mid-size BMW that’s meant for everyday driving and longer trips. The podcast mentions a special wagon version (the Alpina B10 Touring) that’s tuned for more performance. People talk about it because it’s a practical car that can still feel fast.
The Alpina B10 is a BMW-based car that’s tuned to be faster and more special than a standard BMW. The podcast mentions the Touring version, which is a wagon. People bring it up because it’s a comfortable car that’s also meant to drive with more performance.
This is a BMW wagon (E39) that was tuned by Alpina. It’s meant to be a comfortable daily driver, but with more character and performance than a normal wagon.
This is a sporty Porsche Cayenne (the GTS version) but with a manual transmission. Manuals are uncommon on this kind of SUV, so it’s a special enthusiast-spec car.
The Audi A6 allroad is a wagon from Audi that’s made to feel more rugged than a normal station wagon. The host is saying theirs has air suspension, which helps it ride and handle differently than a standard suspension.
The Porsche Cayenne is Porsche’s SUV. In this conversation it’s brought up because the host says the Cayenne doesn’t have air suspension like their Audi does.
The Mercedes-Benz G-Wagon is a famous, boxy luxury SUV that’s also built to handle rough roads. The host is saying they only like certain versions—especially with a cream interior and specific exterior choices.
The G-Class is a Mercedes SUV with a very boxy shape. It’s built to handle rough terrain, but it’s still a luxury vehicle. The podcast mentions choosing between different versions and caring about the exact options and appearance.
3D printing is a manufacturing method where a part is made up in layers from a computer design. Some car parts—especially unusual or complex ones—can be made this way to save time or weight.
A micrometer is a very tiny unit of measurement—one-millionth of a meter. Mentioning micrometers is a way of saying the part is extremely thin and precisely engineered.
Porsche 993 is the generation of the 911 from the late ’90s. It’s a favorite for enthusiasts because small details differ between versions, like which cars got wider bodywork.
“Wide body” means the car has wider fenders and a broader stance than the normal version. It’s usually done to fit wider tires and give the car a more aggressive look.
The Porsche 986 Boxster is the early Boxster generation. The host is saying its front end design was basically the same as the front end on the 996 911.
I can’t confidently identify which Ferrari model “Luce” refers to based on the wording in the podcast. If you tell me the exact model name (or what it looks like / what it replaces), I can explain what that specific car is.
The BMW Isetta is a tiny classic car with a very unusual shape. It’s known for having a door that opens at the front, and it’s considered a cool collectible.
The RS5 is a high-performance Audi based on the A5. It’s made to be faster and more sporty than a regular A5. The podcast mentions it because it’s the kind of car people notice when it’s driving hard.
A press car is a car a company lends out so reviewers can drive it and talk about it. It’s basically how brands help media get content without the reviewer having to buy the car first.
The BMW Z8 is a special BMW roadster that looks like a throwback sports car. Here, they’re talking about wanting one with a manual gearbox, because some versions were only available with an automatic.
The BMW 1 Series is BMW’s smaller, more everyday compact model. They’re mentioning it only to say they don’t want that kind of BMW for their dream car.
Alpina is a company that modifies BMWs to feel more refined and powerful. In this conversation, they’re saying the Alpina B8 they’re thinking of was only sold with an automatic transmission, not a manual.
The BMW M5 (E60) is a high-performance BMW sedan. They’re using it as an example of a car that breaks the usual “manual in Europe, automatic in America” stereotype.
The Alfa Romeo 4C is a small, sporty Alfa with a mid-engine layout. They’re talking about how it was only offered with an automatic gearbox, which surprised them.
The A110 is a small sports car with the engine in the middle. It’s designed to feel quick and nimble when you drive it. The podcast mentions that some versions can be automatic, which surprises people who expect a more “hands-on” setup.
The Emira is a sports car from Lotus, built to be fun and responsive to drive. The podcast mentions the V6 version with a manual gearbox, which means you shift gears yourself. People talk about it because it’s a newer Lotus that still offers a classic driving experience.
“Boxer” is an engine design where the cylinders move left and right in opposite directions. The host is saying that this engine layout has a distinctive sound.
This refers to the Porsche 718 Boxster, a mid-engine Porsche roadster. The discussion here is about how the engine sounds in the newer versions compared with older ones.
A naturally aspirated engine breathes in air without a turbo or supercharger. The host is saying that this changes how the engine sounds and feels compared with forced-induction engines.
The Cayman is a Porsche sports car with the engine in the middle and seating for two people. It’s similar to the Boxster, but it’s a coupe (not a convertible). The podcast mentions the GTS version because it’s a more performance-focused trim.
“718” is Porsche’s newer Boxster/Cayman family. The host is comparing how it sounds versus the older car, and suggesting the newer engine and emissions setup affect the noise.
Euro 7 is a set of stricter rules in Europe that limits what cars can emit. Stricter rules often mean more exhaust/engine hardware, which can make cars quieter.
LIVE
easy now easy now what does that mean easy now easy now it's how we start our
podcast okay and it usually confuses the majority of guests fine so um yeah
don't worry you're not on your own there no worries before we introduce our
wonderful guest I thought we would start by talking about the Ferrari Lucci number
one because you at the launch and definitely not getting paid yes and
you put out a very interesting deal I have so yeah where do we start which I
also wasn't paid for no no absolutely um pad what what can you tell us from the
inside now that we've had a little bit of time for things to settle you've
obviously you put out a video talking about sort of the your experience there
more about behind the scenes as has me but yeah what are your
thoughts now you've stepped away from it for a while and you've had time to
consume it the internet's a cruel place I feel battered but not as battered as the
board of Ferrari probably feel right now um I my honest opinion is I think it's a
very misunderstood car I think people it doesn't look like a Ferrari and that's
just upset so many people that they won't allow themselves to look at
anything beyond that and I agree it doesn't look like any Ferrari it's very
challenging design what I would say is the bodywork is shaped like that for a
very good reason but it's one of these things if you have to start explaining
the reason you've lost the audience already the interior I think is incredible
from a from a world where everything's touchscreen and scratchy black plastics
to suddenly having tactile buttons that feel lovely and do stuff I think it's
that's a great thing and I think it will be an amazing car to drive as an EV but
the internet hates it and max what's your what's your initial well my my initial
thoughts was I said in my video I'm not opposed to the styling but it's not a
Ferrari styling yeah so I said in the video I think I said something along the
lines of it would make sense if it was a Honda it would be something that a Honda
concept or a Honda from the 90s or something would look like not a Ferrari
if this was a 50 to 100 grand car of a halo brand a halo car of a of a brand
such as Honda I don't know why I think of Honda I just think it's such a Honda
or Toyota design yep and not a Ferrari design and that's what I said in my video
I'm not opposed to it it's a it's a fine-looking car if it wasn't a Ferrari
but I think simply because of the fact that it is a Ferrari a lot of people are
not happy and they also said that the price would be around 650,000 pounds or
dollars or euros and I'm like that's over half a million whatever currency it
is and that is a lot of money when you can buy so many other things that won't
depreciate as much and I think that this will depreciate very quickly so I
read some if it was like a specifically the guys behind it were heavily Johnny
I've was involved in Apple if they did like an Apple car in association with
Ferrari bit like Lotus did with the Lotus Carlton you know if it was like an
Apple with and maybe that would have located people a little bit more yeah
I think there's rumors or there's people on the internet saying that it was like
the cancelled Apple car that's what yeah that's what a lot of people have been
saying and if it was the Apple car even me who I mean you two have been you know
very polite about the car come on Joe I don't think so do you think about it very
honest go on Joe what do you think about it I mean I'm clearly just not a fan at
all but yeah I think it's sort of disaster for Ferrari but but if it did
come out as something else a Honda or if it was the Apple car I would have such a
different opinion about it I think everyone else would be the same as well
oh yeah and I think as you say if it was a 100000 pounds or euros and
it was an Apple product yeah I wouldn't have loved it but I would have
absolutely understood it and I wouldn't have been so aggressive on social media
about it yeah I mean I don't think the other thing and I know Tim's done a bit
I've done a bit I think the way that the guys that went to the launch we had our
hands tied on the back we had very little time with the car and I think had
had we been able to do our own thing more I think more of the story about the
car would have come out and I think that might have helped some people so I
at the end of the day Ferrari logistics yeah let's not go there but but there is
there is an argument to say if you know the really great designs in the past
have often been very jarring when you first see them because they because
they're different they're pushing the boundaries there they're trying to kind
of you know implement something that that could be cool in 510 years time
yep and and I don't know I doubt we'll look back at Lucene 510 years time
ago that's a design classic but I can think of many design modern day design
classics where when they first came out people hated them yep and that includes
Ferraris there's there's plenty of Ferraris we look at now that go they
were lovely now but when they first came out everyone hated them yeah Enzo
everyone hated it yeah said that's terrible and you've
called it an Enzo after the after you know McLaren Senna everyone hated it
and now people gonna say Senna's are cool the McLaren Senna is still likely I
think it is ugly but it's cool yeah but I don't know it's I yeah I do feel a
bit sorry for everyone involved in the project it's like a five-year project
and they're probably really excited about how the world was gonna react and the
world's basically just dumped on them but my question is that don't executives
know this I always wonder the same thing it was the same thing with the
Mercedes AMG GT Ford or electric car as well that we've all forgotten about
since the new Ferrari that must be going on woohoo don't they know and I
and I always wonder I was like and I know that the AMG guys were so excited
about their car as well and I went to the launch of it and it was
that long that whole premiere of the car was one of the most insane car
launches I've ever seen in my entire life yep but a lot of people did not like
the car as well I think if it would have had a V8 or something then I think a
lot of people would have not paid attention to it as much the style yeah
they would have the styling as much yeah yeah no it's so true I think it is hot
it's you know firstly we have to I mean it's hard for manufacturers you've got
your Alpine A290 long-term behind us and I mean I love that and I'm not as you
all know I'm not I don't love many EVs but it's something like that at what
30 grand yeah well I mean I guess nobody's buying them outright right but
you can get one for like 300 quid a month yeah I mean something like that
it's great if I lived in London if I live you know in London like you do max
still I would happily have one of those to buzz around in and that sort of makes
sense at the price point it's fun it looks cool it helps back or the Renault
5 especially helps back to the original Renault 5 I love that sort of thing but
I think when you go up to as we've seen with the Porsche Taycan and anything in
the premium segment it's very difficult and I think that bubble of EVs when the
Taycan first came out there was waiting this my good friend Tom he got one of
the first ones from his dealership and you won't believe this but when he bought
that car he had to buy I think it was like a Boxster or Cayman as well to get
an allocation for the Taycan which now when you think about it is absolutely
insane right and that was back in Covid years but yeah it's it's I think we're
gonna see some more the Ferrari won't be the last of of these sort of radical
designs where manufacturers really have to try and mix things up a lot to make
their you know their customers interested or at least make something
make the internet come alive like like a few brands have I think the challenge
for Ferrari is everyone's constantly exterior aesthetics which clearly is
very very important but the underpinning car yeah they've really done a different
take on EV the four-wheel torque vectoring the they've got this amazing
torque management with a paddle shift it's not a fake gearbox it's just to
try and bring a different level of driver engagement to a performance EV that
no one's done before there's like 80 patents on that car that have technologies
that no one's done before and no one's talking about it because nobody likes
what it looks like yeah but you know I spent a long time talking to Raphael
Simone the head test driver of Ferrari and he's explaining to me how the car is
to drive you know and he's driven every Ferrari he's tested every Ferrari and he
said honestly it's one of the best cars we've ever made from a but he is right
right he is paid by Ferrari for sure for sure but then he's also got a
reputation but I don't know so I think I think maybe time will tell I don't know
but I think once we get to drive the car which is apparently it's gonna be
towards the end of this year yeah when people get to drive it maybe there's a
different narrative that will come out of that that don't sound to be asked I'm
just trying to I get it I suppose like people don't really I because they said
and I even said in my video who is this car gonna cater to is it for crypto
bros or is it for the Chinese or is it for people that Ferrari enthusiasts are
but they said oh it's trying to target on people that haven't bought for hours
before I really don't think that they're really gonna care about how the car is
gonna drive just like I don't think how anyone really cares how Lamborghini
or it's just gonna drive other than the fact that oh I've bought a Ferrari and
here it is it's it's not like they've bought a 250 or anything yeah they
reckon 70 to 80 percent of customers will be new to Ferrari that's what they
hope but again that's going back to what that's exactly when Jaguar showed us the
type 00 is like which which basically forget about forget about our
current customer base we're appealing to a new customer base that's exactly what
Jaguar said it's like when you say that as a brand I think I don't think you have
much faith in your own no no no I'm gonna challenge you on that Jaguar said
we're not gonna make any other car yeah the only car we're gonna make is for a
completely new customer they are quite explicit saying we're still gonna carry
on making V8s and V12s with hybrid drivetrains yeah this is our EV yeah
it's likely that that's gonna go to new customers yeah I guess time would tell
but I think pretty much maybe what you're thinking Max is when we were
talking about it off camera yesterday to me I was like I'm not a Ferrari customer
I never will be I do appreciate some of their cars but I would I'm more of a
Porsche guy but to me a Ferrari is always like a piece of art on wheels a
piece of art to own and again I even if it drives like the best thing in the
world which it definitely won't I it doesn't matter to me because to me I
want if I'm getting a Ferrari I want something beautiful to look at beautiful
to own beautiful to show my friends and and I just don't think that's it now you
guys may well have noticed through some very subtle branding that the drive
talk podcast is proudly sponsored by Michelin hey Joe sorry oh yes Michelin
yeah I mean t-shirts wheel they bend them on a drinks flask but we're also
brand ambassadors for Michelin and part of that is that we are really lucky we
get to run Michelin tires on our cars and I don't know about you mate but the
amount of people who come up to me at events or DM me on social media and say
I need some new tires from a car can you get me a deal have you got a discount
code they have us all the time and thankfully Michelin UK have stepped
forward and they've given us a code where you can actually get up to a hundred
pounds rebate on your tires but don't worry if you've just recently bought
your tires you could also potentially get up to a hundred pounds the dates are
between December the 1st 2025 and December 31st 2026 so the last day of
this year and the specific code that you need to use is you're asking me it's
super easy we'll put all the details in the description of this video or in the
show notes if you're listening on an audio podcast platform but the code you
need is DT4W26 drive talk four wheels 26 for 2026 and as Joe says don't worry if
you've just bought some tires anything oh that's just typical that's not a
problem it's retrospective back to the 1st of December 2025 and if you're just
about to buy some new tires then you're gonna get a hundred quid off which is
great happy days good financial advice in 2026 who would have thought I think we
should now introduce a wonderful guest everyone's been sat at home going yeah
come on who is he yeah well if they're listening they're listening all he knows
is called Max yeah well I'm guessing most people know who he is because you've
got a massive following now Maximilian Chester also known as PuffTalksCars
and for any of you that aren't familiar with him obviously we'll link his
Instagram and socials below but I met you originally at a BMW event it was
actually an evolved automotive BMW event at BMW Park Lane very briefly four
years ago probably no three years ago this would have been 2024 2024 so only a
minute you I think you had about 50,000 Instagram followers now you've got two
million yes just on Instagram alone and I think what I find so fascinating about
what you do is we're both more long-term long-term long-form yes content and we
can both sit here and admire a lot of short form some short form that really
annoys me is the stuff that gets loads of numbers where people just say nothing
and it's just very pointy and all the rest of it but what makes your stuff
in my opinion so special is you incorporate that but you but you talk
about things as it's happening and as it's going and and you always find very
interesting quirks on cars that even I've owned or that I feel like I know
extremely well and then I'll watch a video of yours and go oh my god I didn't
even know about that hidden little feature so in your own words you know
who are you and where did you start max well thank you very much gentlemen for
having me on and where did I start while I just started in uni I I knew that I
was in I was in uni from well I mean I was in uni for three years but I knew
that I had until the end of 2023 yeah to the end of 2023 to at least get to a
100000 followers and I started around April April May of 2023 so you're
in your final year so instead of your side of revising for your finals and
stuff you thought I know I was in my final I did graduate yeah I so I did
finish by what were you studying I studied business administration okay and I
did not enjoy it right it was towards the final year the classes got extremely
repetitive yeah and it was very lackluster and boring and I just wasn't
having any of it and all that I wanted to do was just work you must have started
that like either just after COVID during COVID it was 2020 wow yeah but didn't
enjoy it at all all I knew was that I wanted to work and that I wanted to do
something in cars because that's always what I wanted to do so I started
filming and I went to car events and I my first events were like Salon
Privet and like anyone can get into those yep so it's easy or you live in
London but there's other places that you can do it as well and then you just find
cars that are scattered around the streets that are just parked up and I
mean that's how I started Street Finds which the whole concept was about
reviewing in car and under one minute in order to get over my fear of filming in
public and there was always really interesting cars on the streets and the
first Street Finds I ever did was a TVR Cigars that was always parked up in
Chelsea a red one and they only made 211 of those and it was such a special car
that I was like yeah this is the first Street Finds I'm gonna do and it did
very well and I found more and more cars all around London and that's how it kind
of started and then I spoke to more people and you try to get out of your
comfort zone and you start asking them hey can I film your car and that
eventually leads on to filming more and more interesting cars and that was
pretty much just how I started but I was doing all of that while still being
uni and two jobs that I was also working so social media was just a hobby and I
didn't expect it to go anyway but I did want it to at least reach 100,000
followers by the end of the year to see if it was something viable and it did
surpass. What did you hit by the end of the year? I think 400,000. Oh my god.
So I was happy with that yes yeah. I mean I remember messaging you just before you
got to a million and I think your response was something like I can't
believe that like because at that point it was just growing so quickly. It was.
Yeah I mean it was great to see but also organic growth we talk a lot about on
the podcast there's so many frauds out there and I call them frauds because at
the end of the day we all do this as a living and there are so many
frauds getting away with these fake obviously fake following online and
it's so obvious but and so when there are people like yourself who have
produced such a large group of followers in such a small space of time
organically it's it's just really great to see and I hope that that inspires
other people to do it properly because it's doable. I know we both struggle the
other day we both you'll be you'll be impressed with this Max. The other day we
both we don't like our Instagram I'm not on it too much. 10 years 40,000 followers
right so just just just put that into some context yeah yeah but we both did a
real literally a days after each other and it was the first viral real viral
in my world anyway that I'd done and the first five and we both got to about
2000000 views and we're like oh yeah yeah 7000 followers I went
from 33 to 40,000 followers in a week I'm like wow this is cool yeah but I can't
and you know what's really annoying it was a one-take it with my phone no
editing no captions I was at the event I thought I need to put a reel out really
I'll just put that up and I went in for a coffee and it had been live about 10
minutes and it had done 5,000 views I'm like wow by the time I got home it was on
30,000 views I'm like oh my god this is like unbelievable and it is yeah and now
it's good good number two millions a good number yeah what's your highest viewed
real 20 20 something million that's insane I was looking yesterday and it's
like you know how like we'll go to if you look at reels in order it's like okay
we'll have one or two around the 2000000 then it goes drops to one and
then it's like 300 200,000 but your one it was like 25 million 20 million you
scrolling up and then you get to about the 15 and 10 million and there's just so
many it's just the number that amazes me is I've got us what it would be like a
new 20-odd million real is the the actual amount of watch time because they add up
it's years and it's years right fascinating yeah because that one I've got
it's like something ridiculous like 15 years of if you added all the time that
people watch that reel yeah from one minute yeah and it's only a minute long
oh my god I know yeah it's fascinating but it was it was a video I did on a
microlino you would expect that it's a yes it's on a Valkyrie or that did well
too but you would expect is on a Diablo or some Enzo but it was on most of the
the views that I get are always on the most generic standard affordable cars but
interesting affordable cars yeah like the Audi A2 I did that was like five
million views I'm like wow 5000000 views on Instagram and tech talks are
almost 10 million or something like that yeah I was like I didn't know that so
many people loved an Audi A2 I do yeah I don't know everyone else in 24 in the
car we saw quite a few in Germany didn't we they're really coming in fact Pat and
I've just come back from a massive Euro trip where we we covered a lot of
countries in 24 hours just say it come on well I don't know when this is coming
out so oh yeah yeah but we saw a lot of Audi A2's and they're great yeah they
are they're cool and I think I mean that was actually one of my my questions to
you is do you see and like modern classics becoming way more
desirable than actual brand new products to a certain degree it depends on how
the brands execute yeah they're their releases that pays homage to their
predecessors so I know that Audi is releasing a new idea to I don't think
it's gonna be anywhere close or as fun as the original I do what Renault did with
that one yeah I don't know but Audi A2 was never a fun car was all about
efficiency and and a hundred miles a gallon and everything so let's let's see
what they're gonna do I know it's gonna be electric and I think it it will look
like an Audi A2 so you'll point it and be like oh yeah that's a new Audi A2 but
it's gonna feel a bit more refreshed but I think it would be I think recently
Audi has been a little less fun yeah is how I would picture it you used to be
able to get really fun exclusive colors on very standard A4's and A6's and
that's missing a little bit and what happens is that I want new brands to be
more fun and there are some really fun things that certain brands are doing a
lot of American ones to be honest or Toyota in America they've got some great
products the four runners the Sequoias the Land Cruisers which we have here as
well but with a not a very nice diesel that is very slow I've heard not driven
it yet but I've heard it slow good car yeah it's quite smooth but yeah but they
the problem with that was they only had because I think it was an emissions thing
those each dealer only got two oh so you couldn't buy one but you can't buy one
I don't know why they do that because I know it's for I mean I know they have to
pay some fines but when you make enough hybrids and electric cars shouldn't
that even out the CO2 rates of the company because Ford has a bunch of
electric cars which don't sell very well but have a five-liter V8 in their
Mustang so that's still there although I'm on you for they had like two of the
best-selling cars in the UK and fiesta and focus and then decided to count
both of them yeah but don't worry we'll bring back Capri and we've got an
electric Mustang yes yeah yeah it's it's insane and your accent what what
where did you grow up why have you got like a I want to say American it's not
American Canadian no I was international school because I'll say
aluminium the British way oh yeah that's true actually an aluminum no not
aluminum yeah aluminium and I'll say tap instead of faucets and other things
okay but um I was born and raised in China yep and I didn't see that coming
yeah now you know so I learned English when I was five in China in a British
school okay right yeah it was a British international school so you had kids
from all over the world and what nationality your parents so my mom is
Dutch right okay my mom is Dutch and my dad would be Filipino and Filipino and
other mixes so but my mom is mom is ethnically Italian so technically I'm Italian
but this is really confusing I know I'm sorry I have a Dutch passport I
don't speak Dutch because I've never lived there I speak English Mandarin in Spanish
Mandarin was my first language but when I went to my British school when I was five
I learned English and I still vividly remember not knowing a single word of English
and I couldn't communicate with anyone in the school because I couldn't speak English
and I remember the very first task that I did was putting full stops in a sentence
when I was five or six and I had no idea where to put the full stops and I
genuinely could not speak a word of English I thought snake no I thought snack was snake
I thought folder was photo um it was fascinating but now I speak a bit of English a bit so I
feel a little bit better about that but then I learned Spanish and then I yeah because I moved
to Spain um after China in 2017 finished my A levels there and then I moved to London for any
and now I've been here ever since so that's my upbringing but my whole childhood was spent in
China and the Netherlands every summer to spend time with the rest of the family and cousins and
uncles and aunts and everyone grandmother and everything wow yeah so it's a bit so that's
where I get my accent from most people think it's where's the American bit come from man
it's just everything is that the international school yes because there's lots of American
kids no no it's just international kids from all over and teachers from Australia and Scotland
and England and Hungary and then when you put all that together it's really hard to catch up
onto an accent when everyone around you has so many different accents so I had Swedish kids and
German kids and French kids and they all had their own accents so it's really hard for me to form a
British accent if I wasn't born and raised here essentially so here's a question then because
people often say English is a very difficult language to learn but they also say Mandarin's
a really difficult language to learn you speak both yeah so you spoke Mandarin first yes do you
think it's easier to learn English if you're a Mandarin speaker or Mandarin if you're an English
speaker I've not a clue I just he knows the one way around because I think I learned Mandarin
naturally I didn't go to school for it I just because I think the thing that throws us is whenever
you go to whether it's China or any of the countries that have that style of alphabets in
South Korea a couple of weeks ago and you look at the alphabet and you're like
it's not an alphabet it is an alphabet to make people think try to see what the
words are but one character not word one character can mean hundreds of different things so you
got to get your pronunciation straight or else no one will have any clue of what you're saying so
you always so yeah I am very good at my Mandarin and my Spanish but never spoke a word of Dutch
I would imagine if you went to China you could freak people out because they probably wouldn't
expect you to speak fluent Mandarin because is that you've seen there's a guy I think he's an
American yes I could do his job yeah and he goes in and he looks like an American and and he
speaks American and then suddenly bangs straight into fluent Mandarin and the locals like I know
I could literally do his job on my content no no no cars is what I do so but yeah I've
always I've always thought about doing like a second Mandarin based channel because it's
quite a big market China and they're making quite a lot of cars at the moment I thought about it but
currently not really my cup of tea um not yeah I just don't really want to I already have a lot
of my play as in English yeah so I don't want to add another layer of Mandarin which is even
more difficult and far away and I don't want to go there every single week and back yeah
to do content of Mandarin so I'll keep it English for now and everyone speaks English
a lot of people you've got a lovely there is part of the reason I asked you is because
just before we switch cameras on you have got a lovely voice and accent I think I might have
said I'm feeling a little bit of rouse because when when you sit down and when you put these
headphones on and you listen to the mic it's a very clear sound which hopefully you guys and
girls are picking up but um but yeah I I hated when I first started YouTube and I think you're
the same bit I hated the sound of my own voice and and then you very quick we still do used to it
yeah but you just live with it right you're kind of like but yeah when we sat here and we're testing
it was like oh your voices yeah thank you yeah it's very softly spoken I think it is quite soft
I'm not brash no unless I'm road raging with a b&w driver which I have b&w's too yeah well that
that was actually my my next question um was what is your current car collection because I I can't
keep up you've got some really cool and unusual cars I do um what one of which is rocked up in
today yeah I'm not sure if you can talk about that I mean this pod would be going out in what
three weeks or something it's all right I can speak about yeah well I'll start with my first which
was a e38 740i yes which I still have yeah it's still the best car that I have uh and then I bought
a volkswagen Passat w8 wagon which I don't have anymore then I bought a b&w z1 which I still have
which I love great green with a lemon yellow the doors go down that was good um and then I bought
a mercedes r129 sl and vivianet green which is the most striking color but I think I bought the
wrong engine because it was a 320 instead of a 500 and I did not enjoy it that much great looking car
just didn't really enjoy it that much is that gone now then that's gone okay uh then right after
that I was like oh well what another convertible that's going to be fun so it was like e36 b&w m3
convertible evolution so the 3.2 in techno violet great color but it's got a gray interior which
I don't love but it's okay um and then oh no no no I missed one um e39 alpina b10 touring
green with with a yellowy it's called cash beard yellowy interior japanese spec gorgeous
um and then and then something else oh Porsche cayenne gts manual oh oh gts yes i do not want an
automatic i was like well it has to be a manual because who puts a manual in a 4.8 or 4.4 4.8
liter v8 yeah i didn't even i knew they did manuals in like the v6 but they do that must be pretty
rare right hand drive only made six wow have you still got that i still have that yes yeah that is
cool red with red wheels with a tan interior is the craziest spec it's getting paintwork done
currently so i haven't seen it in like two months but that's a cool car um doesn't have cruise
control so i'm trying to get that retrofits it in and then i just bought yes two weeks ago i just
bought um an audi a6 all road 4.2 joe's favorite suv yeah vi yeah pretty much and it's my only car
with air suspension so yeah because the cayenne doesn't have air suspension funnily enough right
a lot of them did but i think i've got quite a low spec one no heated seats no bows it's got the
massive sunroof which is probably like 34 grand but yeah they didn't spend the fork out the
extra money for cruise control yeah um or um rear view camera but that is what it is so
yeah so that's that currently and i'm always looking for more intro i really want a volkswagen
xl one yes oh yeah and i always love weird things like it can't be a regular passata has to be one
with the w8 engine it cannot be a regular all road it had to be one with the 4.2 it couldn't be a
regular gts automatic it had to be the manual so i always there are they are common cars but
i always want the most special version of the common car so it's more if you know you know
vibes yeah yeah so so what i find fascinating about that is they're all kind of older modern
classic type cars would you ever consider buying a new car there would be three new brand new cars
that i would consider right um it would be well they're not they've discontinued two of them
so the tragic so but they were still new uh it would be a portion 992 Dakar i think it's one of
the most spectacular new cars ever um another one that i've not tried yet but i really want to try
as a lexus lc 500 with the v8 convertible i think it's one of the most gorgeous looking new cars you
can get and for our lucha no one said i think there's a guy at the door with an ember like
he's speaking italiana and the last one would be i hate to say it but it's a g wagon i love did
you see that one i don't know no i just i haven't seen it but i love a g which one yes either either
a g 500 or a g 63 but i'm very spec dependent yeah so it cannot be black wheels or tinted windows
or matte paint it has to be with the cream interior with the mono blocks which are rare here uh with
the bull bar that you only got on the american versions okay and untinted windows is how i would
get my g wagon or i would love no but it's not new anymore but i will love a g wagon convertible
from the the 2000s a g 500 albeit dream what was the really spec the land delay was the land
that's that's that's stretching yeah yeah and i you you want to be in the back of that you don't
want to be driving okay that yeah it's not but and and those two wagons are horrible to drive
yeah but i'm just like it's a cool car so why not yeah where where do you get your knowledge
from are you do you like upset do you kind of obsess about a particular model and then just
research the hell out of it or do you just you just constantly on the internet you
because you you've just seemed to kind of know specs and engine sizes and numbers and all that
kind of stuff have you always been into cars okay i got it from playing video games at the start
so which sort of it was 2008 my mom bought me an xbox 360 and the first game that came
on the xbox was burnout paradise yes and i remember the crash graphics being so insanely good
and the cars were crumple and i'm like wow this is so fun but um it was it was that and then it
was forza and then motorsport forza horizon and then it was gta 4 and then gta 5 not really car
games but still had car elements into it it was always fun trying to see which of the gta cars
was the real like was trying to be or look like the real car but i've how do i learn it makes it
easier when you actually enjoy cars and when you actually like cars um it makes things a lot easier
i i cannot talk about too many other things other than cars and especially when it's for cars that
i like that i'll know a lot about but if i'm looking to buy a car or if i'm looking to review a car
i'll do as much research on that as possible but these days this is gonna sound really cocky but
there are a lot of cars that i film that i kind of already know a lot about so i don't have to
there are more peculiar cars like the astimultum valkyrie that i might not know how a bunch of
the parts on the the components of the cars are all 3d printed or um what the the badge on the front
of the car was one of the thinnest badges you can get because for aerodynamics and it's a few
micrometers long or something like that and but then you could also just get a standard
astimultum badge in the front if you did not want the super thin one so those are all just
things you'll learn and as you go into more niche cars like the astimultum valken perhaps or
the slr sterling moss then you i have to do a bit of research into certain things about who
designed this or why did they do this instead of doing this or yeah it's it's all just my own
research have you got like a photographic memory do you do you remember stuff once you've are you
gonna test me no because because if you have i'm really jealous because i i mean i literally
forget things two minutes after they've been told to me so do you just one minute if you all right
yeah i know yeah these guys i'll send them a real good this reel's brilliant and they're like you
sent us that two weeks ago do it all the time yeah do you just remember stuff or i can't remember
a database on the laptop with all your research on it no absolutely not no it's it's either in
there yeah it's pretty much in the brain i suppose you are still very young so you know you you
haven't started losing brain cells yet i just think it's simply if you if you like the car you'll just
end up like i know a lot about the e38 i know a lot about the e36 i know a lot about um i know a
lot about porches because i one of my first jobs was was at a Porsche dealership and it was classic
Porsche dealerships and i learned a lot at that time i did not so they had they had a Porsche 993
and my boss was like find me a wide body at that point i did not know what a white
body was but it was through learning what a white body was it was like oh okay you could only get
the white body on the s's um on the 993s and on the c2s and the c4s but and but i was giving him
cars that were the c2s the standard Carrera 2s and he was like no these are not white bodies and
was like oh but i thought they were and i was like no no no the c2s is only the s models were the
white bodies and the turbos and everything but then you learn things like that and then you find out
that oh in the 991 and the 992 everything was kind of just a white body which then made it a standard
standard body shape but i think the 997 was the last car to switch yeah to have both and then they
made it all standard on the 991s and the 2s but it's just things like that that you learn or how
the side mirrors are different on the 993s or how the wipers are two points mounted in the middle
on the 993s it's or how the interior was largely carried over from the Porsche 964 into the 993
and and the front end of a 986 Boxster was basically the same as the 996 yeah everything
was pretty much the same so it's things like that that you learn slowly and i know how you said
though the v6 Cayenne was the one with the manual but no there was also the v8 as well
but then on the facelift generation the 958 generation because i have a 957 yeah you could
also get a manual but only in america on a v6 where do you find this out it's just random
facts that i just have at the top of my head that you just know when you're
interested in something you really just and i was like what else am i meant to be doing in my life
it was like i have i have one of the best jobs in the world that i think i have some free time
and i spent most of that free time here just watching videos on cars
playing video games traveling or driving or going to the gym or whatever but
it's just you just learn it's it's interesting because i was terrible i'm terribly uh i was
terrible at school not i'm not very academic i was good at maths and i couldn't but but there
was certain things when i was young i could pick up a car magazine and i could i could look at the
back of like Fastlane magazine it doesn't exist anymore and you i could look at all of the numbers
you know the the the power to weight the the power the the engine cc and i could i could
picture it and i could remember it like within sort of 10 seconds it would be in my in my brain
and and so i think without realizing when i was younger without realizing at all i thought i was
just terrible at pretty much everything when i when i was younger because i was terrible at school
but actually i was very good at learning and reading about cars and and bicycles and motorbikes
which are also my other loves um i could learn them and and i think as i've got older i very
quickly realized that some people are just very good yeah academically they just learn
everything and anything even if they're not interested in it but a lot of people are programmed
and wired differently and i think i mean it sounds like you as well we can learn about
stuff that we are actually interested and you absorb it much quicker because you i don't know
maybe because you want to or i think it's that because i was also horrible at school i i was
almost at a point where i did not pass my A levels and i barely passed my A levels i was just i
could not do school i did not enjoy school i did not make a lot of friends i was not popular or
and that was only a few years ago i mean it was like five years ago but i just hated school i
barely ever did my homework i was i was good to the teachers i was i was a happy kid
let's say like teachers liked me but i i didn't do well in school academically
but all that i knew the most about was always just cars and i was going to every car meet and
everything that i could do just to be with cars was was just yeah how i did everything and i always
thought if you like something then you'll learn like i just recently started playing golf because
i like it you know i want to practice i don't want to get better and i enjoy it and i learn the
terms and everything i'm also becoming a pilot then you learn more things like that as well so
if i and people you can really go off them can't you yeah so it's your it's your plan to be a
scratch golfer by the end of the year or or a fighter pilot who knows but you you'll learn but
if i enjoy things then you'll learn and i love learning new cultures and traveling and trying
new things and it's things that doesn't require me to write maths because that was my worst subject
in school yeah i don't think i mean the amount of things that you don't learn at school that would
be really handy when you actually go and live in the real world like yeah i don't know have you
used the Pythagoras theorem since never ever simultaneous equations no no but isn't it mad
they taught you that at school what 400 years ago and and you learned that school five years ago
i mean it's you think no but jokes aside like you think they would have updated the stuff that
we learned at school to something that you learned but it's still pumping out the same
stuff that is just pretty much mostly and don't get me wrong you know education school is important
going but there's a lot of stuff that you learn it's just a complete waste of your time in space
and headspace i mean i mean obviously i did an engineering degree but so some of the maths that
you learn in gcsc and a levels i did actually use in my degree but yeah that's one thing but them is
what i call if you want to be a doctor or a physician or something but if i want to do the
would have been really nice to learn about what how mortgages work how bank loans work what a
pension is credit card all that kind of stuff people go into debt yeah literally talk about this
how to review a ferrari luce or something um oh sorry sorry oh yeah we've already covered that
this is going to be a non-rubbing thing no yeah apparently
oh that's i mean yeah that's that's fascinating um and and uh yeah i mean i would have thought
again you were well the fact that you you you fluently speak two languages class three sorry
that's um i mean that yeah says to me that you're but you're relatively intelligent so here's the
thing and so i understand the world of and we do i guess understand the world of monetizing
youtube i'd love to understand your because in the world that you occupy and how you've
how you monetize that how does that work because we're both we all do social media
but it's a very different landscape because in our world predominantly especially up until
very recently you and i would survive mostly on let's say ad revenue from youtube yeah but
how does it work the short term and does your business administration degree that you have
help you in any way does it um i'm not too sure if it does i think a lot of what i do was learnt
you learn as you go you learn how to negotiate you learn how to read contracts you learn how to
sign off contracts you learn how to ask people politely to see where the money is
if they're late with payments so it's it's things you learn along the way you learn to
communicate and to see how you are able to collaborate and work with each other
but um yeah i don't do youtube i should have a 100000 subscribers there
wow just from shorts but i'm like but i don't do any play button i yes i do have my button
just got it most people with youtube that's all we want is the play button yeah okay i just
got the play button like okay cool but it was all just from shorts so i should actually make
a long form how many followers do you do tiktok i do how many followers on tiktok 1.3 million wow
we gave it we both tried tiktok and yeah my demographic i just make the i just post the
exact same videos on one yeah well until the other yeah for us yeah we just lost patience and
doesn't yeah well we put it down to us being too old and i've got 400 followers on tiktok
oh i think i had a couple of thousand yeah that's decent good numbers yeah yeah yeah um do you
have do you do it all yourself or do you know yeah really oh that must be for everything for uh
i'm going to use the word channel because i don't want to use the word influencer but for someone
of your size and audience there must be a lot of admin in the background no really no just make it
simple yeah less overheads yeah why i don't want to say this is going to sound
really bad but sometimes why pay someone when i can do the exact same job myself and i have
the time to do it to be honest yeah i was like if i have the time to do it if it's not eating up
into my day taking that long to do it then i can do it myself yeah and reduce 20 overheads
to give to a manager or something like that yeah yeah and 20 percent's a lot oh yeah yeah so i would
relax money i would imagine the balance of all the the proportion of in the early days uh you going
to brands and nowadays i would imagine it's mostly brands coming to you i never really reached out to
brands at the beginning as well really no no um because a lot of the cars that i got were just
private people or dealerships yeah so i would reach out to dealerships yeah but they were mainly
independent what commercial deals yeah they were mainly independent dealerships like fiskins or
Joe McCarrie or who else who else didi classics there were all great dealerships that i worked
with that were all very willing to let me join even though i didn't have a lot of followers or
anything this is another message i want to tell people is like i don't really think it it's dependent
that much on the followers i think it's just dependent on your passion and the love that you
have for what you do and people can see that um people can see when you're really passionate
about something so if they're nice then they would be more willing to help you um and i did
all that for free i never asked for any money uh in terms of hey if i film your car you have to
pay and i was like no if you have a cool line cruiser or if you have a b and w
isetta or a reno twizy i'm like i'm just gonna do this i'll feature like i'll shut out your page
and everyone was just happy to do it to be honest and that was that was pretty much it and then
once you do that enough and get interesting cars and i think i always got interesting cars right
from the beginning um then brands will reach out but i never really reached out to brands to
to do anything unless i really wanted something very specific yeah yeah well i hope that's
i know we talked about this recently i hope that is a good lesson for anyone who's looking at
starting short form long form because there's a lot of people that reach out to us i'm sure you
probably get the same um that literally you'll be like they saw me i was on an rs5 launch recently
a few days ago and i had someone message me saying who do i speak to how do you to get my hands on an
rs5 to review and i was like well and they followed that with i'm i'm i want to start a youtube channel
or something it's like you need to start like like anything in life nothing is easy um follow
your passion but also like you said you worked at like i i that's how i started borrowing cars off
friends family and dealerships um not as exotic cars as you uh or quirky cars more sort of mundane
stuff but but that's how i started to the point where in the end like with b and w for instance i
i was going to local dealers and borrowing cars and that was upsetting b and wuk and their press
team at the time but they still i'd reached out to them once or twice they hadn't
given me cars so it was like well you can't you can't get upset that i'm borrowing cars if you're
not going to give me an official press car but that's kind of how you need to start and if you if
you're then at that point upsetting the manufacturers then you're at least doing the right thing because
you're on their radar they've seen you and and i think that's it's really interesting that that's
you need to put the work in uh and even if it's not a lot of work like you said go in
polite ask that what's the worst that can happen they turn around and say unfortunately we don't
do that we can't give you the car and i've had so many situations of that i'm sure and i'm still
have dealerships that i won't work with because of that yeah yeah yeah because i'm like well they said
no and it was like sometimes it wasn't it wasn't that big of of an ask to be honest and then uh
but i still remember who they are yeah so and then they come back up now you've got a million
followers do you want to work with us yeah well six months ago yeah i haven't done that no no no
i haven't done that but like the pretty woman thing you know yeah you wouldn't wait for me big
mistake huge yeah but it is something like that i know what dealerships i won't go to and i know
who was there from the very beginning when i had like 5000 followers yep and and yeah then
keep going back to them and i know that they always have interesting cars yeah so you never
forget that do you like no you don't i mean mike from motec for instance he he was the first person
i think to ever give me anything for my car which was like 10 years ago now springs and spaces
which at the time i mean you know still they're not they're not cheap for him that was a big
risk really because i think i had about 5000 subscribers at the time and and i'll
always have some appreciation and respect for people that looked after me in the early days
they didn't necessarily have to give me anything but they might have given like invited me to
somewhere or just just or at least but even if they got back to me said oh you know we can't
lend you a car but come down whatever like a bit of politeness and bit of manners but it's the ones
that you know that just point blank would just rude to you or you don't forget that as you move on
and i think they missed a trick as well because i remember when i was quite like i know five
five to 10000 subs yeah fca which are fit what was fit prize that they they were really really
good with the smaller channels yeah i remember them giving me some press cars and then i remember
getting the thing remember you know jack scarlet right yeah yeah it's because he was just really
small and they went yeah we really like his style he's going to go somewhere look at him now you
yeah and they support the those creators that they see have something yeah but at the same
time i remember getting into a large japanese car brand which i won't name and they're basically
like no yeah so we won't talk to you till you got at least 50 000 they just put a number and i'm like
well that's fine i'm not i've never worked with them yeah yeah i see that more with chinese brands
these days um but i've still never worked with honda or that mark that was honda at one point
really wanted to film a honda e and i still want to film a honda e and i remember reaching out to
honda i'm like hey i really love to film your honda e and i will get back to blah blah blah
never happened so i still have not filmed the honda e some some teams but press teams have just
i don't know really weird criteria for the people they work with there are some brands that
irrespective of how big you are just i can't get into at all the way that i think about this is that
so well i'll give a shout out to mercedes um there's a guy called ovansh he is one of the most tapped
in people that work in the car industry he is the influencer relations person yeah but
he gets people and he gets content and he understands it so well and i think that every brand
should have an ovansh because he does a fantastic job at what he does um and and when you look at
some other brands he does what does he do he is the global one with a lot of brands you have
a regional person so you might have someone in the uk or someone in germany france
but he does basically all of europe and a lot of the us as well and what he can do is pull in
resources from all over and make it happen basically and i think it's something that a lot
of brands should invest in is someone like that to really understand the market but also the older
market but also the younger market and know where the trends are but also don't try too hard on the
trends because then it comes across as cringing corny yeah so you need to find the right balance
with them brands i could be a consultant for brands what's he like at spotting fakes yeah well
we talk i mean yeah we talk about the frauds as we already talked about but i think all three of
us pat included we talk about i mean there are talking from the uk the brands that i know quite
well um you know over the last few years you know times have been harder um costs have been cut
teams have been sort of reduced and stuff and it is it without defending a lot of these uh
pr teams or these press teams it is hard for them now especially because they've got a cater for
so many different media um or personalities people styles um and but but you would think that but at
the same time these manufacturers whether they're just uk based they've still got thousands of people
working there and you'd think just one of those people should be focusing just on i know doing
yeah doing work on because at the end of the day you know what we all do is produce very good most
of the time pr especially ped for ferrari um uh no but you know really good organic pr for these
for these manufacturers and i just think sometimes they just don't do their homework
number one because they don't have the time yes um or but number two maybe they're a bit confused
by all but i think a lot of the time as well is a lot of these pr teams are too proud to put their
hands up and go we're good at pr but we're just a bit confused about the the landscape at the
moment what's going on and we need some outside help and and i think the likes of you and i know
if one of you or i walked into you could provide so much helpful information whether it's how to
run a press event or who to invite on the press event and all these things that the embargo should
be like or yeah exactly i mean the embargo is becoming just an absolute joke like in the way
some of them are structured and the way you're treated on some of these events and that really
winds me up because you're invited because you're trusted or you're you know you're part of the
family but then when you get there you're treated like a criminal and it's just that really does
that that you know upsets me a little bit and especially with the long form stuff not taking
anything away from what you do but like when you go to a launch i mean the ferrari thing was an extreme
but some of the launches you go to you film a video and a lot of my videos are 30 minutes long
and and they don't give you the content until three or four days before the embargo
now i have a life and i have other things going on in my life and so if you you know if i if you
give me my content three days before that means that i've got to spend the next two days of those
three days editing this do you know i mean it's like it takes me an hour tops to edit yeah but
i edit as i'm shooting wow so i'm shooting yeah i'll film one thing and then i'll put it into
cap cut and then i'll shoot the next thing like the engine and then i'll put it and then i can
just rearrange it so it speeds up everything drastically yeah um and i've done that always
from the beginning but with with these brands i was like i find it fascinating and and earlier you
you spoke about frauds and things yep and i don't think sometimes so sometimes you have a brand i'm
not going to name who but sometimes you have a brand and then they might work with three to five
different agencies yep and you'll have three to five different agencies reaching out to you all
with slightly different pitches pitches with deliverables but all about the same event and
then i reach out to the main guy that actually works for the brand i'm like so who do i actually
respond to and what also ends up happening is that sometimes they don't do their due diligence and
then they end up invite and i know various people um that buy all their likes because every
single reel has the exact amount of likes and i'm like really yeah really is that how you spot a
fake oh it's obvious yeah i was like what video all gets 8000 likes yeah i'm like that's
that's a little peculiar but they're still working for big big brands because either they've become
friendly with whoever's working within the brand or lazy or or the people that are working for
these agencies or brands aren't doing enough due diligence and finding new people that are actually
doing a tremendous job they're lazy that that actually have so much to offer and are genuine
as well um yeah i'm gonna do a litmus test here right so you got let's 2000000 followers on
instagram right so if you're at a car event in the uk yes how often do you get recognised and
people come up and talk to you and stuff every 23 minutes right okay so so
now imagine you had 4000000 subscribers yeah and you're a car event followers a follower sorry
and you're a caravan in your home country yes would you expect to be recognised at all
yes right okay because we were at an event recently with someone with 4000000 followers in
their home country we've been on a few and he's not sorry they aren't recognised ever no one knows
who they are that's fascinating yeah but what why would you think that might be i don't know
well i okay so it's just i think there are a variation to this as well because what could
also happen was that and i know that there that there are people like this as well they could
have a huge audience from one particular country majority india i think or are pakistan or something
where the videos are just everything is viral and because everything is viral
and i don't know who you're talking about but because everything is viral and because
either their face is shown a lot or not shown a lot they might be speaking a lot or they might
be speaking a lot usually the case is that if they're not speaking too much and they're mainly
just pointing at things yeah then you will get a huge audience from one particular country because
that kind of content caters to audiences all around the world yeah um and that could be why
that might be the case these are all very valid reasons but for this particular person he's on
camera all the time okay and his native language and that's not the case you just mentioned pointing
at things and um yeah yeah i know we're we're already into the hour but um pointing at things
where's i i don't know if you are sure you're the real deal because normally you have
an extra hand with yes i do not hear it today can you tell us a little bit about the hand
just thought it was a good way for people to remember me to be honest it's genius and and people
was like oh you're the guy with the hand i'm like yes i'm the guy with the hand and i've got this
so there's there's that and and i've got i've got to ask that where did the name
come from yes because it's a pretty it's a i mean it's it's kind of obvious a name but it's
also a pretty punchy name you know i had no idea i genuinely had i had not a clue what the word meant
and what i had not a clue what the word meant where did it come from what i just had it ever
since i was 14 and 14 or 15 years old because my personal page is just p w u f poof and i'm like
oh it's four letters it's cool it's one syllable fun and then one time i was like oh i don't know
what to call myself so i'm just like poof talks cars that's pretty much it and then my mom was
like do you know what it means i'm like you know oh my god yeah and then i always wonder why was
spelt that way and i'm like wow this is hilarious so yeah that's that really that's it
those are your i mean your content's great quality but they're like two big weapons in your armory
is the the plastic hand and the name because everyone because if you go you know like what we
knew coming on is oh we've got poof talks cars on the or they see you with the guy with the plastic
hand oh yeah and it's so it's one of those two people oh yeah that's funny or some people say
p were for poofed because they think the the t from talks rolls into poof yeah or they just
don't want to say poof yeah um so they're always confused a little bit but yeah i feel like a
single single wait single hand single handedly changed the entire definition excuse the pun as well
hey i don't even get it before we wrap up um i want to ask you about like dream because i always
like to ask guests about the dream car that's the most common question yeah i know i never asked
her car guy this question i know dream car unlimited budget yeah i actually want to know
because yours is not going to be your for me it'd be like a gc3 touring no um but for you it's
definitely going to be less obvious than that so what is what is your dream car so cars are car
oh it's hard it's more than one then i think one of my top ones would probably be a bwz eight
okay yep um always wanted one i probably will one day went always wanted your wedding car yeah
really yeah yeah that's nice yeah yeah we've borrowed the bwz no no because i'm not 25
and i can't drive bnw press cars you're not 20 oh they're so depressing yeah i'm
not 25 so i cannot drive the bnw press cars okay i've asked them so many times they're like no i
can't make it work and i was like you can drive a one series i'm like i don't really want a one
series i want some cool bnw so when you hit 25 it's going to be like give me everything yeah i will
get a z eight i will get everything um but yeah so not the alpina version no because those were
only automatic yes yeah yeah yeah so and i want a manual because it's a z eight and it was like
the alpina automatic were made for the the lazy americans yep um which is ironic because then
the american this is what i always confused about because when i grew up when i was your age a long
time ago it was always as a car person it was always america is automatic and europe is manual
but then america got some weird manual cars that europeans think like the e 60 m5 and the f10 m5
and the f10 m5 and the cayenne manual that you just took on the 958 generation so that's actually
make any sense it is peculiar but yeah yeah good answer because normally people go i'm a clown f1
yeah yeah yeah but i mean that's a given i was like yeah i would like to have a
mclaire and f1 too but yeah and set it do i do a lot of money basically but a bnw z eight is high
alphora mayo eight c spiders also quite high oh yes that's cool patrick's an alpha guy he had a
what do you think of the four c pat a four c for a while before i was just in late comoh i saw a
lot of four c's yeah they're coming to you they're cool yeah every driven one no okay your opinion
might change when you they only made them as an automatic didn't they i think yeah yeah yeah i got
that knowledge i was like wait wait wait eight seasons because also with the alpine yep they also
made that only as a an automatic i'm like why why it's an alpine can you imagine a 110 man exactly
it's so great it's a good auto yeah that's a manual yeah it's strange whereas lotus is making
the amira v6 with a manual that is yep tippity top it's a fantastic car because our automatics are
rubbish not trite the automatic don't don't because you'll though don't it's terrible it's
honest i was terrible you had a manual at a back to back had a manual and then the auto
absolutely loved it and then i remember it was it was at the bike shed show with michelin and
and you turned up in the automatic you were so excited like now i'm going to get the
also with the mesadius a45 engine yeah and i was like how is it you're like oh mate it's just
i it's terrible it's terrible i had a long term and they rang me it went um i'm really sorry but
we've sold you a long term so you need to swap it out we'll give you the amd auto one i went
no that's great i'll give it a try yeah just terrible load it when i was in la they were
going to give me because first i had the manual v6 but then they said because i went back to la
last week and i was like hey can i have a lotus again um and they gave they were like oh well
you can get the ameera amg with the dct and i'm like no i don't know but then they also had the
electro suv and i was like well i've not tried that so let me just try it out um but the manual
ameera was one of so much better than any standard boxer and there's those one they're super
hard to whine oh they sound fantastic but these new Porsche boxsters and Caymans the 718s um not
with the naturally aspirated engine yeah they sound i drove the gts 4 liter horrible sounding car
sorry Porsche but i was like it sounds like a washing machine what about the two and a half
feet of gts that was a special car wasn't it that was the naturally they're the
oh remember they did a gts boxer and a Cayman gts on the 78
yes yeah also didn't sound very good so they did that one first and then they brought out the the
4.0 which also didn't sound very good but when i went to Manhattan did you have one okay sorry
even worse sorry sorry but he had the two and a half liter boxer gts which is a really nice spec
gts silver uh dolomite silver dolomite silver um and then uh i'll have to bring this is going to
be like the loot shaking it will come out on that so and then he had a then he borrowed the four
liter the same spec in a four liter version almost and um he compared them back to back
because he's a Porsche guy he knows him inside out just like you said you're very yeah technical
speaking but um somehow ped came up with a conclusion that the two and a half liter his
version had a bigger cabin and he told the internet that it had a bigger cabin and um
fascinating turns out turns out that it didn't have a bigger cabin i imagine everything
hey the video did great but what was better i then put a video out saying i'm an idiot
and i made a mistake and that video did even better so yeah so i don't care that's funny
but i i rented a Porsche boxer in new york um a manual one it was it was a base naturally
aspirated it was a base boxer um it was a 987 yep and it sounded phenomenal yeah as soon as
it got higher in the rev ranges the valves opened up and it was just screaming and i'm like this is
a base boxer yeah it sounds see that's in the states because they don't have any filters or
any this is also would have been before filters as well in europe um because when the filters come
in 2017 2018 so it would sound and i'm sure as a gts it would have sound even better but
yeah that was a great car and then they brought it on this 718 like this sounds horrible so and
i remember getting into clutch was so stiff and like everything was just so stiff and it just
wasn't for me yeah to be very and i was a brand new car but i was like this is not the car for
it they were such great value back in the day i mean you can buy the sound better though don't
they oh yeah oh now he has a spider it right your spider is beautiful it is beautiful but again
it's one of those things it's all the emissions it's the filters it's the noise regulations the
emission all these things that manufacturers have to deal with now and i think it's very easy for
people to just point at a manufacturer like Porsche or or BMW or whoever and just say oh what
sounds like a whoever but i think when you look underneath something like my m3 and you see how
the exhaust alone all the stuff that it needs it's just like how can it's impossible and even if
they do make a good note it has to be so quiet now because i think euro 7 is well on its way
and i've heard that the euro 7 version of incoming BMW mcot they've got even quieter and even more
and it's it's it's difficult isn't it it's really it's a real challenge for manufacturers
and and let's just hope that the future is a bit brighter but um mate it's been absolutely wonderful
spending more time with you and i really really love your content and it's great to
see someone like you succeed and and live live out your sort of your passion like we all do
but of a younger age and uh and i hope you do inspire a lot of people well i think sometimes
i've seen a few people completely rip off your style and not succeed but it does annoy me because
you say it's just literally they've just copied and pasted what you do that's a compliment or i've
also seen people succeed with very similar content to mine because i think it is very similar
content to mine is the reason that this is but it does and they don't have a voice like yours so
yeah yeah i try um what we haven't said is actually we're here at podium place
in in newbury and uh in the roastery yes with coffee with coffee that ped and i absolutely
love and maybe you don't drink coffee but um but you said it smells wonderful so that's a compliment
so massive thanks to podium place for for hosting us uh and of course huge thanks to michelin uk
for um being our sponsors i know they help you out with a lot of tyres in fact you're
new a6 the the a6 has michelin's but not i didn't ask michelin's they already came with
michelin's so that's good yeah yeah so um but yeah huge thanks to you and and um if you're not
familiar make sure you check check check out max and um yeah and tune in give us a thumbs up if you
enjoyed this episode subscribe follow us all the rest of it yeah and uh and come back again don't
be strange because i love that yeah come back in a few months when you've got 4000000
or we will speak in three years time with our next podcast yeah yeah when you've got a podcast
yeah i'll try yeah yeah yeah look at all the stuff you need yeah yeah it's a lot it is a lot
it's a big production yeah yeah nice well thank you very much cheers max thank you cheers man
About this episode
The conversation kicks off with a “Ferrari Lucci” that’s “a very misunderstood car” because “it doesn't look like a Ferrari,” yet impresses with “having tactile buttons that feel lovely” and could even be “an amazing car to drive as an EV.” They connect early design backlash to later appreciation, then zoom into premium EV scarcity via Taycan allocations. Ferrari’s EV tech gets specific—“the four-wheel torque vectoring” and “amazing torque management with a paddle shift.” The guest, PuffTalksCars, explains organic viral growth, Street Finds, and how creators get access amid embargo crunches.
