{"version":"1.0.0","episode":{"title":"Rasmey on Monitoring KPIs, Daury on Vehicle Presentation, Rose on Photography | Daily Dealer Live","url":"http://getcarcurious.com/episodes/rasmey-on-monitoring-kpis-daury-on-vehicle-presentation-rose-on-photography-daily-dealer-live","audioUrl":"https://chrt.fm/track/C6AG88/traffic.megaphone.fm/CREUR5602946581.mp3","description":"Today's show features:  \n\n\n\n- Jeffrey Ramsey, CMO of Ourisman Cars\n\n\n\n- Jason Daury, Vice President of Sales at CarCutter\n\n\n\n- Jacob Rose, Photo Department Manager at Titus Will Auto Group\n\n\n\nThis episode is brought to you by: \n\n\n\nStream Companies – How much revenue is slipping through the cracks at your dealership? Stream Companies’ Missed Opportunities Report analyzes your strategy and highlights where you can drive more sales, faster. Request your free report today at https://www.streamcompanies.com/MissedOpportunitiesReport/\n\n\n\nCarCutter – CarCutter is an AI-powered vehicle media processing platform that helps dealerships modernize their vehicle photography workflow and drive sales. We go beyond simple image editing to provide a comprehensive solution for building a scalable and repeatable merchandising process. Visit https://carguymedia.com/4c9sgM8 to learn how to improve your online showroom and maximize the return on your digital investments.\n\n\n\nMy Socials:\n\n\n\nX ➤ ⁠https://www.twitter.com/GuyDealership⁠\n\nInstagram ➤ ⁠https://www.instagram.com/cardealershipguy/⁠\n\nTikTok ➤ ⁠https://www.tiktok.com/@guydealership⁠\n\nLinkedIn ➤⁠ https://www.linkedin.com/company/cardealershipguy/⁠\n\nThreads ➤ ⁠https://www.threads.net/@cardealershipguy⁠\n\nFacebook ➤⁠ https://www.facebook.com/profile.php?id=100077402857683⁠"},"annotations":[{"startTime":35.2,"endTime":39.9,"type":"concept","title":"margin compression","url":"/glossary/margin-compression","quote":"Tariffs, margin compression of buyers who are making their decision before they ever set foot on your lot.","canonicalId":"concept:margin-compression","priority":0.9,"confidence":0.9,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"Margin compression means profit margins are shrinking—often because costs rise or pricing power falls. For dealers, this can happen when incentives change, competition increases, or buyers delay decisions due to economic uncertainty."}},{"startTime":46.0,"endTime":51.1,"type":"concept","title":"rooftops","url":"/glossary/rooftops","quote":"...on running 18 rooftops when half your brand portfolio just got more expensive overnight.","canonicalId":"concept:rooftops","priority":0.5,"confidence":0.85,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"“Rooftops” is dealership-industry slang for the number of store locations a group operates. Running many rooftops adds complexity to inventory planning, staffing, and marketing consistency across brands and markets."}},{"startTime":51.1,"endTime":57.2,"type":"concept","title":"bad photos","url":"/glossary/bad-photos","quote":"...and what bad photos are actually costing you inventory.","canonicalId":"concept:bad-photos","priority":0.9,"confidence":0.9,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"“Bad photos” refers to listing images that are blurry, poorly lit, missing key angles, or don’t show condition clearly. In online retail, photo quality can reduce click-through, lead capture, and ultimately sell-through—tying directly to inventory aging.","simplifiedExplanation":"Bad photos are pictures that don’t show the car clearly. When that happens, fewer people want to inquire, and the car can sit on the lot longer."}},{"startTime":145.4,"endTime":151.6,"type":"brand","title":"Nissan","url":"/glossary/nissan","quote":"...he didn't want to say the name Nissan Stellanus. I'll say it for him...","canonicalId":"brand:nissan","priority":0.9,"confidence":0.9,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"Nissan is mentioned as one of the brands dealers are discussing in the current competitive environment. The context suggests some brands are under more strain than others, affecting dealer profitability and inventory dynamics.","simplifiedExplanation":"Nissan is the car brand being discussed. The point is that different brands are performing differently right now, which changes how dealers manage inventory and pricing."}},{"startTime":220.8,"endTime":233.4,"type":"company","title":"Purecars","url":"/glossary/purecars","quote":"And we've got some breaking news this morning. Purecars has announced the acquisition of Auto Alert, combining two well-known names in automotive data and marketing technology for context.","canonicalId":"company:purecars","priority":0.5,"confidence":0.95,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"Purecars is an automotive data and advertising technology company focused on dealer marketing and customer targeting. In this segment, it’s described as bringing advertising tech, customer data management, and AI capabilities.","simplifiedExplanation":"Purecars is a company that helps car dealers market more effectively using customer data and digital ads. The idea is to target the right people at the right time."}},{"startTime":228.3,"endTime":244.9,"type":"company","title":"Auto Alert","url":"/glossary/auto-alert","quote":"Purecars brings advertising technology, customer data management and agentic AI to the table, while Auto Alert is known for data mining, CRM and customer lifestyle cycle engagement.","canonicalId":"company:auto-alert","priority":0.5,"confidence":0.9,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"Auto Alert is positioned here as an automotive data and engagement platform known for data mining, CRM, and customer lifestyle-cycle engagement. The segment frames it as complementary to Purecars for a broader dealer/OEM marketing stack."}},{"startTime":239.5,"endTime":244.9,"type":"concept","title":"CRM","url":"/glossary/crm","quote":"while Auto Alert is known for data mining, CRM and customer lifestyle cycle engagement.","canonicalId":"concept:crm","priority":0.9,"confidence":0.95,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"CRM stands for Customer Relationship Management. In dealerships, CRM systems track leads and customers, manage follow-ups, and help coordinate marketing and service outreach.","simplifiedExplanation":"CRM is software that helps a dealership keep track of customers and leads. It helps make sure people get contacted and followed up with."}},{"startTime":262.7,"endTime":266.6,"type":"concept","title":"acquisition costs","url":"/glossary/acquisition-costs","quote":"...service appointments while reducing acquisition costs.","canonicalId":"concept:acquisition-costs","priority":0.5,"confidence":0.85,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"Acquisition costs are the expenses required to win a new customer or lead (for example, ad spend plus marketing operations). The segment claims the integrated platform aims to reduce these costs while still increasing leads and appointments.","simplifiedExplanation":"Acquisition costs are what it costs the dealership to get new customers. If you can lower that while still getting leads, profitability improves."}},{"startTime":288.4,"endTime":294.5,"type":"brand","title":"Hyundai","url":"/glossary/hyundai","quote":"Hyundai has joined Kia, Toyota and Nissan in issuing a memo.","canonicalId":"brand:hyundai","priority":0.5,"confidence":0.9,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"Hyundai is mentioned as issuing a memo joining other brands (Kia, Toyota, Nissan) regarding broker restrictions. This matters because manufacturer policies can directly impact dealer incentive eligibility and compliance requirements.","simplifiedExplanation":"Hyundai is one of the automakers sending a message to dealers about rules for how vehicles can be sold. These rules can affect whether dealers qualify for certain incentives."}},{"startTime":364.1,"endTime":370.9,"type":"concept","title":"list prices","url":"/glossary/list-prices","quote":"and list prices on popular three year old vehicles are running about 2% above seasonal norms.","canonicalId":"concept:list-prices","priority":0.5,"confidence":0.85,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"List price is the advertised price of a vehicle before discounts. When list prices for a segment run above seasonal norms, it often signals dealers are pricing more aggressively due to stronger demand and limited supply.","simplifiedExplanation":"List price is the sticker price you see advertised. If list prices are higher than usual, it usually means dealers think demand is strong and they can sell at higher prices."}},{"startTime":392.12,"endTime":397.62,"type":"car","title":"Jeep Grand","url":"/cars/jeep/grand-cherokee","image":"https://upload.wikimedia.org/wikipedia/commons/2/27/2018_Jeep_Grand_Cherokee_%28WK2%29_SRT8_DSC_7222.jpg","quote":"...And also last week, Stellanus confirmed that the  Jeep Grand Cherokee Trailhawk is coming back later this year...","canonicalId":"car:jeep:grand cherokee","priority":0.5,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"imageAttribution":"Alexander Migl (CC BY-SA 4.0)"}},{"startTime":512.2,"endTime":518.0,"type":"company","title":"Orzman Kars","url":"/glossary/orzman-kars","quote":"Jeff Ramsey, Chief Marketing Officer for Orzman Kars, which is Robert Orzman's 18 dealerships.","canonicalId":"company:orzman-kars","priority":0.5,"confidence":0.85,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"Orzman Kars is the dealership group the speaker works for, described as having 18 dealerships. The segment uses the group’s performance and marketing approach to illustrate how these tools affect results.","simplifiedExplanation":"Orzman Kars is the dealership group being discussed. They’re using marketing tools and tracking results across their stores."}},{"startTime":698.8,"endTime":703.3,"type":"concept","title":"excluding brokers","url":"/glossary/excluding-brokers","quote":"Four OEMs have come out in the last week and restated or stated their new position,\nhardening that line, excluding brokers out of the picture. Does that change your world?\n[703.3s]  What's the impact to you?","canonicalId":"concept:excluding-brokers","priority":0.5,"confidence":0.85,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"“Excluding brokers” refers to OEMs tightening rules so brokers can’t sell vehicles directly to consumers outside the normal dealer channel. This can shift demand, pricing power, and lead flow back toward franchised dealers.","simplifiedExplanation":"Excluding brokers means the car brands are trying to stop middlemen from selling cars outside the usual dealership process. That can push more customers back to dealerships."}},{"startTime":736.5,"endTime":741.7,"type":"concept","title":"inventory","url":"/glossary/inventory","quote":"Well, I think what's happened is, is certain OEMs have put, pumped a lot more inventory into\n[741.7s]  the marketplace. It's put pressure on the market. Like dealers in an effort to hit stair step have\n[747.2s]  gotten more engaged with brokers.","canonicalId":"concept:inventory","priority":0.5,"confidence":0.9,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"Inventory is the stock of vehicles available in the market. When OEMs “pump” more inventory into the marketplace, it can increase competition among sellers and put downward pressure on pricing.","simplifiedExplanation":"Inventory just means how many cars are available to buy. If there are more cars than usual, dealerships may have to work harder to sell them."}},{"startTime":962.2,"endTime":968.3,"type":"concept","title":"KPIs","url":"/glossary/kpis","quote":"And the third thing, I mean, it comes down to have the meetings with your vendors.\n... Awareness on the KPIs with your group is everything.","canonicalId":"concept:kpis","priority":0.9,"confidence":0.95,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"KPIs (Key Performance Indicators) are measurable metrics used to track progress toward business goals. The speaker argues that dealers should stay aware of KPIs with their team to manage spend and performance.","simplifiedExplanation":"KPIs are the numbers you track to see if your dealership is doing well. The idea is to keep everyone focused on the most important metrics."}},{"startTime":977.7,"endTime":993.0,"type":"concept","title":"FOMO game","url":"/glossary/fomo-game","quote":"when you do that, it's like you killed\n somebody, right? Like, it's interesting to me how often some of those lead providers will play\n the FOMO game.","canonicalId":"concept:fomo-game","priority":0.5,"confidence":0.85,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"FOMO (fear of missing out) is a marketing tactic where vendors pressure you to keep spending or change strategy quickly by implying you’ll lose opportunities. The speaker warns dealers not to be manipulated by that fear and instead make intentional decisions."}},{"startTime":1177.7,"endTime":1230.3,"type":"concept","title":"dock fee disclosure","url":"/glossary/dock-fee-disclosure","quote":"...I hope we get it Wednesday with Senator Moreno and Friday with the FTC is dock fee disclosure, right?","canonicalId":"concept:dock-fee-disclosure","priority":0.9,"confidence":0.95,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"“Dock fee disclosure” refers to clearly listing the port/dock-related charge (often called a dock fee) in the advertised price or in an itemized way. The discussion is about whether the FTC and lawmakers will require dealers and listing platforms to show these fees transparently so shoppers can compare offers accurately.","simplifiedExplanation":"A “dock fee” is an extra charge tied to getting a car delivered to a dealer. “Disclosure” means the dealer/listing site has to clearly show that fee so you’re not surprised later."}},{"startTime":1219.5,"endTime":1230.3,"type":"concept","title":"itemized dock fee","url":"/glossary/itemized-dock-fee","quote":"...they said, give us like two days, we'll flip it to you and you'll have the itemized dock fee, which is that's what we need...","canonicalId":"concept:itemized-dock-fee","priority":0.9,"confidence":0.92,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"An “itemized dock fee” means the dock fee is broken out as a separate line item rather than being hidden inside an all-in price. The hosts treat it as the key requirement needed for compliance and for shoppers to understand total cost."}},{"startTime":1280.2,"endTime":1293.7,"type":"company","title":"AutoTrader","url":"/glossary/auto-trader","quote":"...but the auto trader is putting in, that launches I think today. I believe it's out now is where they have the dock fee.","canonicalId":"company:autotrader","priority":0.5,"confidence":0.85,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"AutoTrader is an online vehicle marketplace. The segment says AutoTrader is adding dock fee information to listings, implying more platforms are moving toward itemized fee transparency.","simplifiedExplanation":"AutoTrader is a website where you can browse cars for sale. They’re mentioned because they’re rolling out dock fee display so buyers can see the full pricing."}},{"startTime":1594.1,"endTime":1621.8,"type":"concept","title":"AI","quote":"Any other good technologies AI related that you're using at Orzman? There's [1599.1s] someone looking at... [1621.8s] ...we can grow in the right way with AI. It's incredibly complicated in automotive.","canonicalId":"concept:ai","priority":0.5,"confidence":0.9,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"AI (artificial intelligence) is being discussed as a tool for dealership operations—likely for analyzing data, improving decision-making, or automating parts of the workflow. The speaker emphasizes that AI use in automotive is complex and requires good data foundations.","simplifiedExplanation":"AI is software that can learn from data and help make decisions. In car sales, it’s often used to spot patterns or automate tasks, but it only works well if the data is organized."}},{"startTime":1676.0,"endTime":1680.7,"type":"concept","title":"extended vendor contracts","url":"/glossary/extended-vendor-contracts","quote":"[1676.0s] ...I do not do extended vendor contracts. The I wish, you know, if I had a dollar for every time I was told...","canonicalId":"concept:extended-vendor-contracts","priority":0.5,"confidence":0.85,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"“Extended vendor contracts” are longer-duration agreements with a technology or service provider. The speaker explicitly says they don’t do extended vendor contracts, preferring flexibility so the vendor must continue to earn the business.","simplifiedExplanation":"An extended vendor contract is a long agreement to keep paying for a service. The speaker doesn’t like being locked in for too long because they want the vendor to keep improving."}},{"startTime":1922.3,"endTime":1944.8,"type":"company","title":"Stream Companies","url":"/glossary/stream-companies","quote":"Let's talk stream companies. Today's episode is brought to you by Stream Companies. How much revenue is slipping through the cracks at your dealership?","canonicalId":"company:stream-companies","priority":0.5,"confidence":0.85,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"Stream Companies is presented as the episode sponsor, positioned as a dealership-focused provider for analyzing strategy and identifying missed revenue opportunities. In this context, it’s tied to digital marketing performance and lead-generation improvements.","simplifiedExplanation":"Stream Companies is the sponsor of the episode. They’re described as helping dealerships find ways to make more money, especially through marketing and leads."}},{"startTime":1944.8,"endTime":1962.0,"type":"concept","title":"cost per lead","url":"/glossary/cost-per-lead","quote":"including that phenomenal conversation with Jeff Ramsey and his take on all the major news items of the day. And also that cost per lead reduction. Give me a break. That's awesome.","canonicalId":"concept:cost-per-lead","priority":0.5,"confidence":0.9,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"Cost per lead (CPL) is a marketing metric that measures how much money it takes to generate one potential customer lead. The segment mentions strategies to reduce CPL, which typically means improving targeting, lead quality, and conversion efficiency.","simplifiedExplanation":"Cost per lead is how much you spend to get one interested customer. Lowering it usually means you’re getting leads more efficiently and not wasting money."}},{"startTime":1962.0,"endTime":1967.3,"type":"company","title":"car gurus","url":"/glossary/car-gurus","quote":"And he also coughed up his top three digital lead providers. So unintentional props to car gurus and props to them as well for being great partners","canonicalId":"company:car-gurus","priority":0.5,"confidence":0.9,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"CarGurus is a digital automotive marketplace/lead source that dealers use to attract shoppers and generate inquiries. The segment references it as one of the “digital lead providers,” implying it’s part of the dealership’s lead-generation stack.","simplifiedExplanation":"CarGurus is a website where car shoppers look for vehicles. Dealers can use it to get leads—people who are interested in buying."}},{"startTime":1996.2,"endTime":2002.7,"type":"company","title":"Car Cutter","url":"/glossary/car-cutter","quote":"As you said, I'm vice president of a, an imaging company that's called Car Cutter that has a pretty significant presence in the US. And we really focus on helping dealers get the right type of images on their websites as fast as possible.","canonicalId":"company:car-cutter","priority":0.5,"confidence":0.9,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"Car Cutter is the imaging company the speaker represents. The discussion centers on how the company helps dealers standardize and speed up vehicle image creation for online listings.","simplifiedExplanation":"Car Cutter is a company that helps car dealers with vehicle photos for their websites. They focus on making the process faster and more consistent."}},{"startTime":2350.7,"endTime":2360.9,"type":"term","title":"undercarriage","url":"/glossary/undercarriage","quote":"I wish more folks would take pictures of the undercarriage of used vehicles, specifically the frame, right? Do you see that level of photography...","canonicalId":"term:undercarriage","priority":0.5,"confidence":0.9,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"Undercarriage photography shows the underside of a vehicle, including areas that can reveal condition issues like rust, damage, or uneven wear. For used vehicles, clear undercarriage images can reduce uncertainty and increase buyer confidence.","simplifiedExplanation":"The undercarriage is the bottom of the car. Taking good photos underneath can help buyers feel more confident because it can show problems you can’t see from the outside."}},{"startTime":2356.3,"endTime":2360.9,"type":"term","title":"frame","url":"/glossary/frame","quote":"I wish more folks would take pictures of the undercarriage of used vehicles, specifically the frame, right? Do you see that level of photography...","canonicalId":"term:frame","priority":0.5,"confidence":0.85,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"The frame is the structural foundation of many vehicles (especially body-on-frame designs). Photographing the frame helps buyers assess structural condition and potential prior damage, which can be a major trust factor in used-car shopping.","simplifiedExplanation":"The frame is the car’s main structure. Photos of it can help you spot signs of damage or rust that might affect safety and value."}},{"startTime":2628.0,"endTime":2662.1,"type":"concept","title":"friction","url":"/glossary/friction","quote":"Like sometimes it's tough when you talk about friction and having a great merchandising experience. Sometimes we have so many flipping pop-ups on our websites right now. It's tough to actually see the car for very long, right?","canonicalId":"concept:friction","priority":0.9,"confidence":0.92,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"In dealership websites, “friction” is anything that makes it harder or slower for a shopper to view inventory and take action. Pop-ups, extra clicks, and chat overlays can interrupt the browsing flow and reduce engagement.","simplifiedExplanation":"Friction is anything that gets in the way of a smooth shopping experience online. If a site makes you click around or pop-ups keep interrupting, people get annoyed and leave."}},{"startTime":2801.5,"endTime":2823.2,"type":"company","title":"Titus Will Auto Group","url":"/glossary/titus-will-auto-group","quote":"...Jacob Rose, photo department manager at Titus Will Auto Group. Let's talk more photos.","canonicalId":"company:titus-will-auto-group","priority":0.5,"confidence":0.85,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"Titus Will Auto Group is the dealership group where Jacob Rose manages the photo department. The mention is relevant because it frames the operational approach to building and running a photo department across multiple locations.","simplifiedExplanation":"Titus Will Auto Group is the dealership group Jacob works for. They’re using photos and online listings as a key part of how they sell cars."}},{"startTime":3045.2,"endTime":3051.4,"type":"part","title":"PDR","url":"/glossary/pdr","quote":"...cars that might need a little bit more recon time, whether it's PDR and all that other type of stuff.\n[3051.4s]  But our goal is to get that car photoed within four to seven days on the front line.","canonicalId":"part:pdr","priority":0.9,"confidence":0.95,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"PDR stands for Paintless Dent Repair, a process used to remove minor dents without repainting. It’s commonly used for door dings and small body dents, and it can speed up recon because it avoids full bodywork."}},{"startTime":3064.4,"endTime":3070.8,"type":"concept","title":"detailed","url":"/glossary/detailed","quote":"So I have some photographers that work along the detail team and they take the photos as soon as the cars finish detailed.\n[3070.8s]  And I have some other photographers that they float around all my eight locations...","canonicalId":"concept:detailed","priority":0.5,"confidence":0.85,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"“Detailed” here means the vehicle has gone through detailing—typically cleaning and reconditioning the interior and exterior to improve appearance for sale. The transcript says some photographers shoot right after the car finishes detailing, which supports faster online merchandising."}},{"startTime":3406.9,"endTime":3417.7,"type":"concept","title":"two sets of photos","url":"/glossary/two-sets-of-photos","quote":"Will you do two sets of photos one pre UCI and then post?\n[3410.9s]  When we can, you know, not every car's worthy of that. So we definitely because you don't\n[3417.7s]  look at so you make a decision based on the vehicles and you put out something where it's","canonicalId":"concept:two-sets-of-photos","priority":0.5,"confidence":0.85,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"Taking “two sets of photos” (before and after reconditioning/detailing) is a strategy to manage expectations and document improvements. It can also help justify work performed on a vehicle that needed additional attention.","simplifiedExplanation":"They’re talking about taking pictures twice—once before the car is fully fixed up, and again after. That way, shoppers can see what changed."}},{"startTime":3550.1,"endTime":3555.8,"type":"concept","title":"CMO","url":"/glossary/cmo","quote":"Alright, Jeff, is it photos or just in general, just a broad question? Just what's yeah, in general, broad broad strokes, CMO, large group, you know, what are you trying to solve for in 2026?","canonicalId":"concept:cmo","priority":0.5,"confidence":0.85,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"CMO typically means Chief Marketing Officer, the executive responsible for marketing strategy and performance. Here it’s used in the context of “large group” planning and what the dealership is trying to solve in 2026.","simplifiedExplanation":"CMO usually means the person in charge of marketing. They’re thinking about how to improve marketing results and bring customers back."}},{"startTime":3572.5,"endTime":3579.7,"type":"term","title":"DMS","url":"/glossary/dms","quote":"Who's your DMS? Reynolds.","canonicalId":"term:dms","priority":0.9,"confidence":0.95,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"DMS stands for dealership management system, the software that helps dealerships manage inventory, sales, service, and customer records. In this segment, “Who’s your DMS?” is used to ask which software platform the dealership relies on.","simplifiedExplanation":"DMS means the main computer system a car dealership uses to run operations. It tracks things like cars, customers, and service work."}},{"startTime":3613.5,"endTime":3618.4,"type":"company","title":"Titusville Automotive Group","url":"/glossary/titusville-automotive-group","quote":"...Jacob Rose, photo department manager at Titusville Automotive Group.","canonicalId":"company:titusville-automotive-group","priority":0.5,"confidence":0.85,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"Titusville Automotive Group is the dealership group where Jacob Rose works as the photo department manager. This is relevant because the episode segment is about vehicle presentation and photography, which directly impacts online listings and customer perception."}}],"speakers":[{"id":"s1","name":"Car Dealership Guy","role":"host"}],"transcripts":[{"url":"http://getcarcurious.com/episodes/rasmey-on-monitoring-kpis-daury-on-vehicle-presentation-rose-on-photography-daily-dealer-live/transcript.vtt","type":"text/vtt"}]}