Revving Up the Houston Auto Show: Innovations, EV Sustainability, and Motorsports
In Wheel Time Podcast: Your Go-To Automotive Talk Show
Revving Up the Houston Auto Show: Innovations, EV Sustainability, and Motorsports
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Welcome to another In Wheel Time podcast, a 30 minute mini version of the In Wheel Time car show that airs live every Saturday morning 8 to 11am, central From the Sugar Shack Studios in Texas, usa.
It's the In Wheel Time car talk show, podcasting and streaming around the globe.
Just ahead, rochelle Salinas Houston automotive show joins us to talk about the changes happening at this year's event.
Jeff brought his homework to class this morning and tells us what he found about EV battery disposal In.
Conrad has a look at the upcoming racing events.
Just ahead on the In Wheel Time car talk show, howdy, along with Mike out of this World, mars King Conrad DeLong.
We always need more.
Jeff Zeekin, I'm Don Armstrong, so glad that you could join us today and joining us right now, jeff, in picture frames but on the telephone as Rochelle Salinas with the Houston automotive show.
Did you forget to pay the electric bill at the house, uh oh.
I think she's still muted.
And the phone bill we think that you're still muted.
Somehow.
Are you muted Because we can't hear?
you?
I guess I was.
This is my first time doing a phone access you know, I'm used to being on video, but I guess it's already frozen in Tundra in Houston.
My power went out.
Oh, wow, well, um, yeah.
Well, it's not frozen Tundra yet, but I understand.
Monday it's going to be ugly and I think that you really need to pay that electric bill before Monday.
I'm opening the mail.
I'm checking right now.
I think the kids will really appreciate it.
But hey, it's good, don't worry, they're freaking out, I'm sure.
You got the candles lit.
It's daylight, okay.
So, rochelle, lots of changes at the automotive show, the first thing that I wanted to talk to you about, because the last time we talked you weren't too sure yet about Stellantis and the Ram and the Jeep indoor drives and all of the stuff that goes along with Stellantis, and they have said, ah, we're not doing the Houston show, we're not doing any shows.
That is correct in very unfortunate news.
You know we were grateful to have them for so long and we're really empathetic to their situation.
But it's still extremely disappointing that we won't have a Cam, jeep and the Ram track at our shows this year, nor a full display of Chrysler Jeepram.
But we will have a ride and drive.
They are still conducting a ride and drive out front, so there still will be vehicles of those brands on site.
It just is a little bit different this year and you know it's um, it's going to feel different and look different, but we're going to make the best of it.
Yeah, yes, are the dealers going to step up and bring some product?
You know, when last time we spoke, we were so unsure of everything because we weren't getting answers and it was still always a maybe and we were being very optimistic.
So they pulled out in such a fast you know last minute timeframe that we didn't have a chance to get all 14 Chrysler Jeepram dealers together to be able to say, yes, let's do something.
It's, it's quite a feat to get that many people in a grudge of something and, to you know, put the funds forward and everything.
So we did not have time to put those the dealers display together, but we will have some vehicles there on display and, like I said, we'll have the ride and drive.
That's good, that's good.
So what's the change?
Is Ford going to have a display?
Yes, ford, chevy, toyota, Mazda, hyundai, buick, gmc all of those will still be there.
Vw, subaru all of the typicals that we've had in the past they'll all still be there.
It's just the Stellantis brands will be missing in that factor.
And Ford actually came in last minute with a surprise for us and they are going to have a Bronco simulator on site.
So that is new this year.
That's new to all the auto shows.
It's something that they just created recently.
They have that Raptor simulator a few years ago and so they've transformed that into a Bronco simulator.
So I'm excited that we'll have that attraction.
That's cool.
Yeah, very nice.
You know, I read something pretty ugly, and not about the Houston show but about the just concluded Consumer Electronics show in Vegas, in Las Vegas, and they were.
This article was really slamming Detroit because the Detroit three really didn't have much to do with the Consumer Electronics show.
And of course they keep blaming it on the UAW.
But I think that this was kind of in the plans before the UAW strike and the fact that they're not there just bodes well for all of the other manufacturers that did show there.
And is this going to mean that you know that the Detroit three are going to suffer sales because they weren't there?
Because, let's face it, the Consumer Electronics show, that thing is huge.
130,000 visitors to that show yeah, you just think that that'd be the normal way to go.
In the past they've always had displays there and the Chicago show same thing, and especially with Stellantis pulling out of that.
So it's a shame.
I think that it's a transition period for a lot of car manufacturers and I think that you know especially Houston and, based on what I have seen at the Houston auto show and now the auto boat of show that I have seen at that show, that people love to come to that show and it is a huge opportunity to show what the manufacturers have to offer at the dealership.
There's no other experience like it.
You can't, where else can you go and see all of the manufacturers in one place, and it's a huge draw.
And to not attend, you know, even if you don't have the huge displays and all of the millions of dollars that they put into those traveling road shows, you'd think that they would at least have something scaled down or something you know.
Is it just me complaining again?
Yeah, I guess it is.
I mean you're preaching to the choir, Of course.
I mean this is a conversation that all of us auto shows across the country have every year, and throughout the year we have a big conference with all the auto shows together and this is a reoccurring conversation.
I mean, this is like my I don't know 14th auto show.
So I've been working in this industry for a long time and you know, when we, when I first started, it was kind of one of our biggest years in the auto show in Houston, we had almost 100,000 attendees.
That's not something you get at a concert.
When you put on a, just park your vehicle on the side of the hill while the concert's going on, you know you're not getting attraction like we do at the auto show, where people are actually sitting in, touching, experiencing, learning about, comparing and driving your vehicle on site.
That's not happening at these other experiential things that these marketing executives are investing in at the manufacturers, and so we're all talking about this and it's a struggle to understand where the manufacturers are coming from and why they wouldn't want to participate in auto shows, and it's hard to communicate this, you know, to the consumer on a daily basis as well and to explain that we still have costs when we put on the show.
We still have to pay for the carpet and the rent of the building and the electricity and the internet and all of those factors are still, you know, a cost to us and that's how we have to put on the show and we try to make it.
You know, $20 for two events in one is a is a pretty good deal for for coming to look at all the.
I mean you're you're spending that in gas when you're driving around looking and going to all the dealerships trying to comparison shop.
We still think it's a good value and a good experience to come to the auto show.
And you know I've seen this influx back and forth of manufacturers over these 15 years that I've been doing this and you know they go away, they think that the auto show isn't worth it, and then they come back and they say, oh, you know what it is worth it, sorry, we didn't realize.
And they come back again.
So you know where I'm just holding on tight and making sure that you know we're still providing value and a good experience, not only for the consumers but for the manufacturers too, and making sure they're getting their leads that they want to get and and connections to the, to the people.
Well, rachelle, you know, you and I both have been basically in the advertising business our entire careers, and one of the things that I learned early on is the fact that you know somebody says, oh well, we just can't afford the advertising.
Well, no, you, you, you cannot afford not to advertise, because now's not the time to pull back, now's the time to throw some more money at it and get even bigger and better, because you know they've got cars stacking up on dealership lots Now.
I just read the story that inventory is now up to a 72 day supply overall, and so now would be the time to really hit it up.
you know, and the auto shows a perfect place.
Electric vehicles.
Yeah, there you go, that's for sure, yes, exactly, and one thing I was wondering about.
You were talking about, you know, with the OEM's perspective.
You know the factory.
What I would wonder is how long does it take them to get 100,000 people to come through a dealership to look at their cars?
Yeah, Well, the other thing you've done at the Houston Auto Show is you've kind of changed the dynamic of the experience of the attendees, because when I used to go to the Houston Auto Show in the beginning, when I was working for Alzerville, we had salespeople working the floor which could be a little aggressive, trying to get the customer to come to them to buy the car.
Now it's evolved into where it's more product experts, people who know a lot more about the vehicle and are less interested in getting you to show up at their dealership the next day.
So the attendees get an opportunity to learn about the car as opposed to become accosted by a salesperson, so to speak.
This is very true.
You can't say I accosted on the show.
I just did.
You can't say that.
Well, another.
I mean, you guys have been attending the preview night for many years and you know what that, what that experience is like, and this year we're changing that a bit more as well.
So I wanted to share that news that you were actually turning, opening it to the public.
It has been open to the public, but I think the word hasn't quite gotten around yet.
But we've lowered the ticket cost.
So we're this is now the first look social event.
This is your adult's only time to come to the auto show.
So for $75, you're getting free valets, You're not paying the energy parking fee, You're getting valet, You're getting open bar, You're getting appetizers, DJs, photo booths, all kinds of entertainment and you're getting to experience the auto show before the general public.
So I think it's a good time for people to that.
You know, come on Saturday and complain that there's kids sitting in the driver's seat.
This first look social event is the night to come to the auto show.
And I will tell you that it is a very different event than the actual car show itself.
Yes, the cars don't move, I got that, but to have all of that food out there and the booze, and it's a high end event, well, it's.
It's got a different level of energy because you know everybody's there.
It's more about don't necessarily want to use party.
Maybe social is really the the better, the better, networking Well and the other thing is is that there are a lot of dealership people there, you know, sales managers, owners, that sort of stuff You're going to see.
You're going to see the guy from River Oaks, christ or Dodge, jeep and Ram and his tennis shoes, and I'm sure he'll have some sort of display.
But whatever the case may be, all I can tell you is is that that it is truly a different event and I would encourage anybody that's watching that they need to really think twice and perhaps, maybe, that would be the place to go Get a babysitter date night.
Step out All you can eat and drink for 75 bucks.
Heck of a deal it is actually yeah, you can't get that.
You can't get that at Perry's.
I'll tell you that.
So that's right.
At $12 a margarita, that's right, exactly, all right.
Well, that's good and that's going to be.
Is that a Tuesday night?
Yeah, it's going to be Tuesday, from five to eight um on Tuesday, the 20th January 23rd.
So get your tickets now so you can access that.
Where do you get the tickets?
Ah.
Houston auto showcom.
We've got a special page dedicated to it.
Scroll down.
You'll find the image there of a fancy lady with her higher sunglasses on and sipping a martini.
It really sets the tone.
Did you, did you pose for that picture?
Yeah, that was me.
That's all of me.
I was the inspiration.
I love it.
Well, how?
How are things in the office?
How's Wyatt doing?
You know we're all it's.
It's the last minute fires of an event when we've got a new ticketing company called the venue, and so we're learning all of the backend of that right now.
It's a little stressful too and, um, you know, just all the last minute stuff.
But we're really excited.
We're going to make the most of this year and you know I'm glad this cold front is coming through this week instead of the week of the auto show, so that we can still get some news coverage and no one's afraid to come out in the sunshine.
Um, and it'll be a good week.
So you're getting like Taylor Swift and you're dumping, dumping ticket master huh.
Oh yeah, had to get rid of all those high fees.
And I think a lot of other people are doing that as well.
Yeah, a lot of venues are going away from ticket master.
I actually saw an ad.
I actually saw an ad for ticket master on the television this morning.
I've never seen it add for ticket master anyway.
Yeah, that's a first, that's a first it's better when we can control the ticket pricing too, right?
So right now you can get your tickets at a discount or you can get them for $17.
When you get to the show it's going to be $20.
And you know, earlier, when we put the tickets on sale in November, they were $15.
So now we can offer those discounts leading up to the show and then get to our actual ticket price during the event and be able to provide those with ticket masters.
We didn't have that adjustability either.
So right now, go get your tickets for just $17 bucks.
So you're still going to have the same old card displays out there in the lobby.
Yes, we'll have a great classic display.
I think we've got about 40 years, so classic vehicles inside the show and then a handful in the lobby, and then we'll also have some, a lot of custom vehicles.
This year too, we've got a little special call special area called Charlie's Customs, with about 10 custom customized vehicles, and we'll have a van sharks is going to be there with some outfitted Mercedes vans that they they customize as well.
So lots of fun stuff, unique, unique items this year.
Yeah, Ben Miller is going to join us next week to talk about some of that stuff in a little more detail.
Very nice.
Are they going to have the fishing tank again?
Yes, the boat show will have the bathtub where the professional fisherman is showing you how to cast and unwind your your line in the pond, and so that'll be a lot of fun.
And then we've got some really great stuff coming on the boat show side too Some of the first, some of the most expensive boats out there there's one that's coming that's nearly a million dollars Pond tunes, bath boats, speed boats all the fun stuff will be there too, on the boat show side of things as well.
I look forward to the submarine display.
Oh yeah.
Submarine display and we'll keep track of Don so he doesn't cannonball into the fish tank.
Like the guy, never mind, don't even go there.
Yeah Well, we certainly do.
We'll look forward to it, and so it's going to be Houston Auto Show dot com.
Yes, houston Auto Show dot com, you can get your tickets and everything that you need there.
Check out that first look social event.
Lots of fun to be had, it's going to be Thursday, Friday, Saturday and Sunday.
Wednesday through Sunday yes, January 24th through the 28th.
Tuesday.
If they want to go to preview, we've got the ride outside.
Yes, we've still got ride and drives outside, ride and drives inside.
This here too.
So that camp cheap space we've.
We moved in the ride and drive lounge like we used to have it before, so Ford will be inside and evolve.
Houston Evolve has got a good lineup of EVs.
We've got an ID4, the lightning, a Polestar, a couple other vehicles in that, in that lane that we'll be doing EV test drive.
So if you haven't driven an EV, this is your chance to really feel how they just take off too.
So lots of changes, lots of new stuff going on this year Perfect.
Yeah, it's going to be a fun year to come.
A reason to go.
Well, rochelle, it's great to talk to you, as always, and we look forward to seeing you on that chaotic Saturday morning when we roll in there going.
Where do you want us to set up?
We'll find a great space for you guys to be live there.
I know that you will Thank you.
Good best of luck to you.
Let us know if we can help in any way.
The same.
Thanks so much, guys Take care.
Thank you, thank you, you too.
Very cool.
Well, you're talking about a busy movie the bathtub no kidding the bathtub, I love that.
Oh, yeah, yeah.
Yeah, can't help it, but I guess she's going to be moving in there in the next week or 10 days whenever they move their option.
Yeah Well, I think they have to start on the weekend before, because that only leaves them.
It's going to take them a while to throw the bathtub.
The bathtub.
Well, there's that.
Yeah, yeah, this is going to be a lot of new stuff.
I'm kind of excited about seeing all the new stuff.
All right Time now for the race card.
Conrad always has the race card for us and we got the big Daytona race coming up next month.
Yeah Well, 24 hours of Daytona.
The next weekend is the roar before the 24, which is kind of a testing weekend before the 24 hours.
And then on the 28th of January is the 24 hours of Daytona.
On March 10th is the Gator Nationals.
They're going to kick off NHRA with the Gator Nationals and it was interesting I hadn't heard anything about what Antron was talking about, about the Invitational the weekend before, so I guess that's.
March 3rd.
He just broke that news.
It was breaking news.
We need one of those little that's two weeks before noise things.
That was two weeks before, and then.
And then the 24th of March is going to be the winner nationals.
So they're going to start in Florida and then drive all the way to California to race again.
Going to be a hectic time for all those teams NHRA or, excuse me, nascar.
The Bush clash is on February 4th.
Yeah, yeah, got that going.
And then, the Daytona twin qualifiers for the Daytona 500 on the 11th, the Daytona 500 on the 18th and then Atlanta on the 25th, las Vegas on March 3rd, phoenix on March 10th, bristol on March 17th and then back to Coda on March 24th.
Hopefully it won't rain out like it did a couple of years ago.
Antron was talking about trying to get some of the NASCAR drivers over at NHRA tried drag racing and they get to the end of the track and they can't turn left.
What are they going to do?
That's a good question, Mike.
I'll be sure and ask that question, but you know some of them are already doing that.
You've got the one of the bush boys was doing drag racing with Tony, so try to get a qualifying license and so he could turn right instead of left at the end of the track or whatever.
Formula one starts March 3rd at Bahrain, march 10th at Saudi Arabia and then March 24th in Australia.
Okay, thank you sir, and time now for Jeff's feature story this week EV battery disposal and we don't even think about that.
Yeah well, what happens with the battery when it goes dead?
this all started, I was looking up some information on EV junkyards, but there really aren't any to really discuss.
So what happens to the battery pack, even though they're used up?
Well, you're not supposed to throw certain kind of batteries in the trash, mike, specifically that, specifically the couple hundred pounds that you're gonna find with an EV, instead of trashing the batteries.
The auto recyclers, which are formerly known as junkyards they seem to specialize in certain firms, disbandling the packs that break them down into different materials.
Now the materials are wires, circuitry, plastics and the actual cells themselves.
The cells and circuits are crushed to separate and purify the various metals in In them, including nickel and lithium and who doesn't like lithium, mike?
Deal of ships also dispose of these hybrid packs responsibly, relying on the same collection process the junkyards To dispose of what they have so far as batteries and dismantling procedures.
The packs are shipped to a facility specializing in battery disassembly and are recycling the components.
Certain parts, mike, are easy the steel, copper, the aluminum, their scrap metals usually go into the nationwide recycling system.
But the plastics to be recycled, it's a little bit different Avenue, a little bit harder to do.
The recycle on plastics it's the cells themselves that hold the allure.
The most expensive part of the battery is the prize of the lithium, the cobalt, the magnesium, the nickel and, to a lesser extent, the aluminum.
The cells are ground up, the resulting material is purified in various ways and the end process is a pure supply of desired metals.
Now an EV battery pack is assumed to be at the end of its life when it has no more than 70 to 75 percent of its original Capacity.
Hitting this mark may take 10 years or more.
Even with a quarter or more of the peak capacity gone, aging battery packs still offer plenty of energy 20 to 90 kilowatt hours or up to three days worth of electricity for the average American home.
So even if it's dead in the car, it could still produce electricity.
The challenge to reuse is particularly difficult because the new cells are dramatically cheaper.
Now, to the point that no longer clear is a model of buying, transporting, repurposing or reselling used cells from older batteries.
Here's the kicker demands for batteries will soar in the 2020s and the 2030s as the world's largest car markets China, north America, europe continue to transition to EVs.
New mining techniques this there's nothing going on.
I mean they're not going to start a new mine just for the batteries.
But meanwhile EV battery metals have come from China when they were first mined.
Once a US Recycler separates the cells back into their component metals, the new lithium or nickel is now considered to be made in the USA.
So you can take a Chinese battery, recycle it, and once you take all those metals and repurpose it, it's now considered made in the USA.
So there you go.
So they're using all these precious metals to build the batteries, right, they're lifting them, all that stuff, but they steal the catalytic converters to get the precious metals out of it.
Is anybody?
stealing the batteries to get the precious metals out.
I think there's more of a challenge with that, because you've got to take the car apart.
Just checking and you may get juiced in the process Exactly.
Get under the sawzall and just kind of yeah, do that.
Get the sawzall after the battery.
Fried Mars Exactly.
I want to share this with you.
I wish I could share it with you, but I can't right now because I don't have the technology to transfer this picture to what you've got there.
Some of the pictures on your phone are really.
Yeah we don't want to do all that.
This is Cousin Steve in Stoughton, Wisconsin this morning.
You just sent me that picture.
Oh wow, Pass that down.
Cousin Steve.
Cousin, steve Cousin.
Steve Snow, that's as deep as his mailbox.
Well, I mean, look at the snow on the bird bath and that tells you how much snow that they got last night.
Look at that, it's over a foot.
Golly, and that's why I live in South Texas.
That's it.
Well, we live in New Zealand.
Do we call that South Texas, southeast Texas?
No, that's the West.
That's the right hand side of Texas, west Louisiana On the right side.
West Louisiana.
You get over there close to the blue swamp.
I'm sorry.
I'm sorry, mars, we're not trying to make.
Yes, we are trying.
It told me, a blue swamp because the total keeps dumping stuff in there.
It's the glow at night that really sets it off.
And it truly does glow.
I've come over that sunshine or rainbow bridge or whatever that thing is, and the whole town kind of glows.
Oh, well, there's a touchy dump out there.
It's the groves.
It's on the bridge city side, by the way you know, jack Neerad is listening to this.
I hope not.
Yes, he is.
He's listening to this right now and I'm sure he's got a big smile on his face going where the hell does he live?
Yeah, there's that.
So, at any rate, jack Neerad's coming up here in a couple of minutes, so we invite you to stay tuned for that, and we're going to talk about NACTOY, the North American car and truck of the year awards.
Jack is our secret agent for NACTOY, but he never gives us any secrets.
He doesn't give up any secrets.
Yeah, there's that, and I want to remind you that the In Wheel Time car talk show is available 24 seven through the I heart radio app.
Just look for in wheel time car talk.
We also video stream our three hour weekly show on Facebook, youtube and in wheel time dot com, and podcasts are at your favorite podcast provider.
The In Wheel Time car talk show continues right after these fast messages.
Grab your engines and set sail for the ultimate surf and turf the Houston auto boat if show January 24th through the 28th at NRG center.
One ticket gets you into both the auto show and the boat show.
See your favorite car and both brands under one roof, learn about the latest electric vehicles and test drive one with evolve Houston, board your dream boat and check out the bass fishing demos.
It's the Houston auto boat if show January 24th through the 28th.
By early and safe at auto boat if show dot com.
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That's it for this podcast episode of the In Wheel Time Car Show.
I'm Don Armstrong, inviting you to join us for our live show every Saturday morning 8 to 11 am Central on Facebook, youtube, twitch and our InWheelTimecom website.
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About this episode
The Houston Auto Show is undergoing significant changes this year, with notable absences from Stellantis brands like Jeep and Ram. Rochelle Salinas discusses the impact of these changes and highlights new attractions, including a Ford Bronco simulator. The episode also covers EV battery disposal, emphasizing the importance of recycling materials from used batteries, and the upcoming motorsports events. Listeners will gain insights into the evolving automotive landscape and the unique experiences at the Houston Auto Show.
Original notes
Discover the twists and turns of the Houston Automotive Show where RoShelle Salinas walks us through the unexpected shifts in the exhibition landscape. Feel the pulse of the showroom floor as we discuss major brands like Ford, Chevy, and Toyota holding the fort with new attractions, despite Stellantis brands bowing out of indoor drives. In a candid conversation, we dissect the implications of this change and muse over the potential of local dealers to step into the limelight.
Plus, get a whiff of that new car smell as we reveal details about the high-octane social event poised to redefine auto show experiences with valet service and an open bar.
Shift into gear with Jeff's electrifying report on the life cycle of EV batteries, unraveling the enigma of what happens when these powerhouses reach their end. We dissect the critical importance of proper disposal and recycling, spotlighting the hidden value in those lithium and nickel components. As we navigate the growing demands for batteries against the sluggish rise of new mining methods, we uncover the sustainability drive that could have every American proudly sporting a 'made in the USA' seal.
Then, buckle up as Konrad fuels your need for speed with a sneak peek at the upcoming racing calendar, flagging off with the Daytona schedule and revving towards the Formula One season.
As we bring this thrilling ride to a close, we remind you of our live show schedule and where to catch the In Wheel Time Car Show for your next automotive adventure. So, listeners, turn up the volume and prepare for a journey that promises to accelerate your enthusiasm for the world of vehicles, from showroom innovations to the sustainable future of EVs and the exhilarating realm of motorsports.
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In Wheel Time Podcast: Your Go-To Automotive Talk Show
In Wheel Time Podcast | Automotive talk with Don Armstrong, Michael Marrs, and Jeff Dziekan
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