{"version":"1.0.0","episode":{"title":"S11E03: A New CEO & the $6,000 bike:  What's Going On At Harley-Davidson?","url":"http://getcarcurious.com/episodes/s11e03-a-new-ceo-the-6-000-bike-what-s-going-on-at-harley-davidson","audioUrl":"https://traffic.libsyn.com/secure/revzillapodcast/HSLS_S11E03_PODCAST_v2.mp3?dest-id=1064744","description":"Spurgeon is joined by Common Tread's Lance Oliver to take a deep dive into the financial and structural changes rocking the Harley-Davidson corporate world. From a surprise CEO change (Arty Stars from Topgolf and Pizza Hut) to a dealer revolt and the future of the brand, we're cutting through the clickbait to deliver a rational, fact-based look at the Motor Company. Check out more from RevZilla:  Common Tread: News, opinions, and written reviews RevZillaTV: Bike reviews, How-To's, and product videos "},"annotations":[{"startTime":51.0,"endTime":55.6,"type":"company","title":"Motul","url":"/glossary/motul","quote":"...but first a word from our sponsor, Motul. But you've noticed that your motorcycle brakes aren't providing as much stopping power as they once did.","canonicalId":"company:motul","priority":0.5,"confidence":0.9,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"Motul is a well-known manufacturer of automotive lubricants and fluids, including engine oils and brake fluids. They are recognized for their high-performance products used in both motorsports and everyday vehicles.","simplifiedExplanation":"Motul makes oils and fluids for cars and motorcycles. They are popular among enthusiasts for their quality products."}},{"startTime":66.2,"endTime":68.48,"type":"part","title":"brake fluid","url":"/glossary/brake-fluid","quote":"...but now you need brake fluid.","canonicalId":"part:brake-fluid","priority":0.5,"confidence":0.9,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"Brake fluid is a hydraulic fluid used in braking systems to transfer force from the brake pedal to the brake components. It's essential for effective braking performance and must be maintained at proper levels.","simplifiedExplanation":"Brake fluid helps your brakes work. When you press the brake pedal, the fluid moves and makes the brakes stop the vehicle. It's important to keep it filled and in good condition."}},{"startTime":136.6,"endTime":141.6,"type":"brand","title":"Harley Davidson","url":"/glossary/harley-davidson","quote":"we're going to be talking a lot about Harley Davidson, their financials, the situation they are currently in, shifting CEO roles and","canonicalId":"brand:harley-davidson","priority":0.9,"confidence":0.9,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"Harley Davidson is an iconic American motorcycle manufacturer known for its heavyweight cruisers and a strong cultural following. The brand has a rich history and is often associated with freedom and rebellion in motorcycle culture.","simplifiedExplanation":"Harley Davidson is a well-known company that makes motorcycles. They are famous for their big bikes and have a loyal fan base."}},{"startTime":362.6,"endTime":368.9,"type":"car","title":"Suzuki GSX-R","image":"https://upload.wikimedia.org/wikipedia/commons/5/51/GSX-R_750_1985_%26_GSX-R_750_R_1989.jpg","quote":"...talking about the Suzuki GSX-R. And say that one ten times fast, Lance, I dare I wish I could.","canonicalId":"car:suzuki-gsx-r","priority":0.5,"confidence":0.9,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"The Suzuki GSX-R is a series of sport bikes known for their performance and racing heritage. They are popular among enthusiasts for their speed and agility on the road and track.","simplifiedExplanation":"The Suzuki GSX-R is a type of motorcycle designed for speed and performance. It's well-liked by riders who enjoy racing or sporty riding.","imageAttribution":"Loren11 (CC BY-SA 3.0)"}},{"startTime":401.3,"endTime":406.2,"type":"car","title":"Yamaha YZF R6","image":"https://upload.wikimedia.org/wikipedia/commons/6/67/1999_Yamaha_YZF-R6_in_the_Yamaha_Communication_Plaza.JPG","quote":"...if you wanted to buy a sport bike, you had to go out and spend a lot of money and get something like a Yamaha YZF R6 or Honda CBR 600 RR. And they were a real handful to ride...","canonicalId":"car:yamaha-yzf-r6","priority":0.9,"confidence":0.9,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"The Yamaha YZF R6 is a high-performance sport bike known for its agility and speed, making it a popular choice among riders looking for an exhilarating experience on the road or track.","simplifiedExplanation":"The Yamaha YZF R6 is a fast motorcycle designed for sport riding. It's known for being lightweight and quick, but it can be challenging to handle for new riders.","imageAttribution":"Rainmaker47 (CC BY-SA 4.0)"}},{"startTime":401.3,"endTime":406.2,"type":"car","title":"Honda CBR 600 RR","image":"https://upload.wikimedia.org/wikipedia/commons/6/64/2006HondaCBR600RR-001.jpg","quote":"...if you wanted to buy a sport bike, you had to go out and spend a lot of money and get something like a Yamaha YZF R6 or Honda CBR 600 RR. And they were a real handful to ride...","canonicalId":"car:honda-cbr-600-rr","priority":0.9,"confidence":0.9,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"The Honda CBR 600 RR is a renowned sport bike that offers a blend of performance and handling, making it a favorite among both amateur and professional riders.","simplifiedExplanation":"The Honda CBR 600 RR is a popular motorcycle known for its speed and handling. It's designed for sport riding and is often used in racing.","imageAttribution":"Rich Niewiroski Jr. (CC BY 2.5)"}},{"startTime":414.6,"endTime":416.8,"type":"car","title":"Kawasaki Ninja 500","image":"https://upload.wikimedia.org/wikipedia/commons/f/fb/2000_Kawasaki_Ninja_500R_front-right.jpg","quote":"You can buy a Ninja 500 from Kawasaki. You can buy the Yamaha YZF R7 is less, less expensive.","canonicalId":"car:kawasaki-ninja-500","priority":0.5,"confidence":0.9,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"The Kawasaki Ninja 500 is a sport motorcycle known for its balance of performance and accessibility, making it a popular choice for new riders.","simplifiedExplanation":"The Kawasaki Ninja 500 is a type of motorcycle that is good for beginners because it's easy to handle and not too powerful.","imageAttribution":"Nathan Bittinger from Rochester, NY, USA (CC BY 2.0)"}},{"startTime":416.8,"endTime":423.3,"type":"car","title":"Yamaha YZF R7","image":"https://upload.wikimedia.org/wikipedia/commons/0/0a/2021_Yamaha_YZF-R7.jpg","quote":"You can buy the Yamaha YZF R7 is less, less expensive. There's just a bunch of them.","canonicalId":"car:yamaha-yzf-r7","priority":0.5,"confidence":0.9,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"The Yamaha YZF R7 is a sport motorcycle that offers a blend of performance and affordability, appealing to both new and experienced riders.","simplifiedExplanation":"The Yamaha YZF R7 is a sporty motorcycle that is designed to be both fun to ride and not too expensive, making it a great option for many riders.","imageAttribution":"Chanokchon (CC BY-SA 4.0)"}},{"startTime":431.6,"endTime":446.0,"type":"car","title":"KTM 990 RCR","quote":"...Zach got heard on that he's recovering from was he was at a launch for the new KTM 990 RCR...","canonicalId":"car:ktm-990-rcr","priority":0.5,"confidence":0.9,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"The KTM 990 RCR is a sport motorcycle that features a fully faired design and a parallel twin engine, aimed at providing an accessible riding experience.","simplifiedExplanation":"The KTM 990 RCR is a type of motorcycle that has a full fairing for better aerodynamics and is designed to be easier to ride, especially for those who are new to sport bikes."}},{"startTime":620.4,"endTime":629.4,"type":"car","title":"Honda Super Cub","image":"https://upload.wikimedia.org/wikipedia/commons/0/0d/Honda_AA01_Super_Cub_instruments.jpg","quote":"The Cub. The Cub. This is a 1966 C100 Super Cub. Holy cow. Then my original idea, my father's bike was either a 65 or 60...","canonicalId":"car:honda-super-cub","priority":0.9,"confidence":0.9,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"The Honda Super Cub is a popular motorcycle known for its reliability and ease of use. Introduced in 1958, the C100 model became one of the best-selling motorcycles of all time, with millions sold worldwide.","simplifiedExplanation":"The Honda Super Cub is a small motorcycle that is very easy to ride and maintain. It's famous for being one of the best-selling bikes ever, with many people using it for commuting and everyday tasks.","imageAttribution":"Hosousu (CC BY 4.0)"}},{"startTime":1581.0,"endTime":1587.4,"type":"car","title":"Harley Davidson Street 500","image":"https://upload.wikimedia.org/wikipedia/commons/d/d5/2009_Pep_Boys_Auto_500_Sept_6_CREA%2811%29_%283909564062%29.jpg","quote":"...they specifically tried to add a few more affordable models. 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It has features like a windshield and storage bags to make traveling easier and more comfortable.","imageAttribution":"User:Lightburst (CC BY-SA 4.0)"}},{"startTime":1812.6,"endTime":1816.4,"type":"car","title":"Harley-Davidson CVO models","quote":"...it also includes their CVO models, which are their limited model, some of which are, you know, forty thousand dollars new.","canonicalId":"car:harley-davidson-cvo-models","priority":0.5,"confidence":0.9,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"Harley-Davidson's CVO (Custom Vehicle Operations) models are high-end, limited-production motorcycles that feature premium components and unique styling. They are often more expensive than standard models due to their exclusivity and enhanced features.","simplifiedExplanation":"These are special, high-end motorcycles made by Harley-Davidson that have unique designs and better parts. They are usually more expensive than regular models."}},{"startTime":1849.4,"endTime":1850.0,"type":"car","title":"Harley-Davidson Sportster","image":"https://upload.wikimedia.org/wikipedia/commons/e/e5/Harley-Davidson_Museum_May_2024_05_%28Challenge_and_Opportunity--1957_XL_Sportster--OHV_V-Twin%29.jpg","quote":"I want to back up to the sportster for a second. And, you know, under Levitage, the sportster was still what people thought of as the traditional sportster, right?","canonicalId":"car:harley-davidson-sportster","priority":0.9,"confidence":0.9,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"The Harley-Davidson Sportster is a line of motorcycles known for their lightweight design and classic styling. Traditionally, they featured air-cooled engines and have been a staple in Harley's lineup since the 1950s.","simplifiedExplanation":"The Harley-Davidson Sportster is a popular type of motorcycle that has been around for many years. It's known for being lightweight and having a classic look, making it a favorite among riders.","imageAttribution":"Michael Barera (CC BY-SA 4.0)"}},{"startTime":1859.8,"endTime":1860.5,"type":"term","title":"EVO engine","url":"/glossary/evo-engine","quote":"You had the air cooled 883s, the EVO, the EVO engine and the twelve hundreds.","canonicalId":"term:evo-engine","priority":0.5,"confidence":0.9,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"The EVO engine, or Evolution engine, is a V-twin engine used by Harley-Davidson from the late 1980s onward. It is known for its improved reliability and performance compared to earlier engines.","simplifiedExplanation":"The EVO engine is a type of engine used in Harley-Davidson motorcycles that was introduced in the late 1980s. It is known for being more reliable and performing better than older engines."}},{"startTime":1871.0,"endTime":1872.0,"type":"term","title":"Revolution engine","url":"/glossary/revolution-engine","quote":"But now we're seeing the sportster has taken a shift into it's the 975 CC is in the it's the it's the revolution engine.","canonicalId":"term:revolution-engine","priority":0.5,"confidence":0.9,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"The Revolution engine is a liquid-cooled V-twin engine developed by Harley-Davidson, introduced in the early 2000s. It represents a significant shift from the traditional air-cooled engines used in earlier models.","simplifiedExplanation":"The Revolution engine is a newer type of engine used in some Harley-Davidson motorcycles. Unlike older engines that were air-cooled, this one uses liquid to keep it cool, which is a big change."}},{"startTime":1886.1,"endTime":1891.5,"type":"term","title":"liquid cooled engine","url":"/glossary/liquid-cooled-engine","quote":"It's a liquid cooled engine doesn't sound the same. Doesn't have that same Harley sound at all. So it was a big shift there, too.","canonicalId":"term:liquid-cooled-engine","priority":0.5,"confidence":0.9,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"A liquid cooled engine uses a coolant to absorb and dissipate heat, allowing for better temperature control and efficiency compared to air-cooled engines. This technology is common in modern motorcycles and cars to prevent overheating.","simplifiedExplanation":"A liquid cooled engine is a type of engine that uses a special liquid to keep it from getting too hot. This helps the engine run better and last longer."}},{"startTime":1910.6,"endTime":1916.1,"type":"car","title":"Harley-Davidson Sportster S","image":"https://upload.wikimedia.org/wikipedia/commons/d/d9/Harley-Davidson_Sportster_Pescara_2008_by-RaBoe.jpg","quote":"...the $10,000 if you can call it entry level sportsters. And even the 1250, you know, Sportster S, like they just have not done as well historically as the sportster line has known.","canonicalId":"car:harley-davidson-sportster-s","priority":0.5,"confidence":0.9,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"The Harley-Davidson Sportster S is a modern motorcycle that features a liquid-cooled engine, marking a departure from the traditional air-cooled engines associated with the Sportster line. It aims to blend performance with the classic Sportster heritage.","simplifiedExplanation":"The Harley-Davidson Sportster S is a motorcycle that has a different kind of engine than older models. It uses liquid to keep the engine cool, which makes it run differently than the classic Harley sound people are used to.","imageAttribution":"Ra Boe (CC BY-SA 3.0)"}},{"startTime":1934.5,"endTime":1939.4,"type":"car","title":"Harley-Davidson Nightster","image":"https://upload.wikimedia.org/wikipedia/commons/5/5d/Harley-Davidson_Museum_May_2024_25_%282007_XL_1200N_Nightster--OHV_V-Twin%29.jpg","quote":"the Sportster, Nightster, there's, I guess, three models of Nightster and Sportster in that in that category, that's well under 10 percent of Harley sales.","canonicalId":"car:harley-davidson-nightster","priority":0.5,"confidence":0.9,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"The Harley-Davidson Nightster is a variant of the Sportster, designed with a more modern aesthetic and performance features. 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It started as part of Harley-Davidson but is now its own company, aiming to attract new customers with electric bikes."}},{"startTime":4197.0,"endTime":4207.0,"type":"car","title":"Harley-Davidson LiveWire","image":"https://upload.wikimedia.org/wikipedia/commons/f/f0/Harley-Davidson_Panamerica_and_Livewire.jpg","quote":"So we had the original LiveWire 1, which was basically, you know, first started out as the Harley-Davidson LiveWire before the company was spun off.","canonicalId":"car:harley-davidson-livewire","priority":0.9,"confidence":0.9,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"The Harley-Davidson LiveWire is an electric motorcycle that represents the brand's entry into the electric vehicle market. Initially launched with a high price point, it has undergone changes in branding and pricing since its introduction.","simplifiedExplanation":"The Harley-Davidson LiveWire is an electric motorcycle made by Harley-Davidson. 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It’s a piece of automotive history that stands out for its power and design.","imageAttribution":"Bull-Doser (Public domain)"}},{"startTime":5815.7,"endTime":5824.0,"type":"car","title":"Honda CB750 Hornet","image":"https://upload.wikimedia.org/wikipedia/commons/8/87/2023_Honda_CB750_Hornet.jpg","quote":"Joe wrote in and said, with the CB750 Hornet available and the seeming resurgence of sport tours...","canonicalId":"car:honda-cb750-hornet","priority":0.9,"confidence":0.9,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"The Honda CB750 Hornet is a middleweight motorcycle known for its versatility and performance. It has gained popularity for its agile handling and user-friendly characteristics, making it suitable for both new and experienced riders.","simplifiedExplanation":"The Honda CB750 Hornet is a type of motorcycle that is popular for being easy to ride and fun. It's known for being good in different riding situations, making it a great choice for many riders.","imageAttribution":"Chanokchon (CC BY-SA 4.0)"}},{"startTime":6079.74,"endTime":6084.14,"type":"car","title":"Honda That Honda","quote":"...'re seeing from a lot of manufacturers. We argued that Honda hasn't really seemed to have done that yet. You k...","canonicalId":"car:honda-that-honda","priority":0.5,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"The Honda That's is a compact car produced primarily for the Japanese market, known for its unique design and practicality. It is often discussed for its innovative use of space and fuel efficiency, appealing to urban drivers looking for a small, versatile vehicle.","simplifiedExplanation":"The Honda That's is a small car made by Honda that is designed to be very practical and easy to drive in the city. 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