The Chevrolet Tahoe is a big family car that can carry lots of people and stuff. It’s getting more popular because it’s good for trips and hauling heavy things.
The Cadillac Escalade is a very fancy and big SUV that many people buy for comfort and style. It’s popular among those who want a luxury car with lots of space.
The Jeep Grand Cherokee is a comfortable car that can drive on rough roads and city streets. More people are buying it because it’s good for adventures and everyday use.
The Toyota Sequoia is a big SUV that can carry many people and things. It is known for lasting a long time and being good for trips and towing trailers.
The Lincoln Navigator is a large, fancy SUV that is comfortable and has many features. It is made for people who want a luxury vehicle with lots of space.
The Toyota Tacoma is a smaller pickup truck that many people like because it is dependable and can handle rough roads. It's been selling very well lately.
Mid-size trucks are medium-sized pickup trucks that are bigger than small ones but smaller than big trucks. They used to not be popular but now many people want them again.
The Hyundai Santa Cruz is a small truck that feels more like a car inside but can carry stuff like a truck. Hyundai is stopping it to work on a bigger truck.
The Jeep Gladiator is a truck that can go off-road like a Jeep but also carry things in the back. More people are buying it because it’s fun and useful.
The Honda Ridgeline is a type of pickup truck that drives more like a car than a typical truck, making it comfortable and easy to use for everyday driving.
The Ford Maverick is a small truck that doesn’t use much gas and is cheaper than big trucks. It’s good for people who want a truck but don’t need a huge one.
The Hyundai Santa Fe is a medium-sized SUV that’s safe and has lots of features. It’s one of the few vehicles like small trucks that people are interested in.
The Ford F-Series is a very popular line of trucks that many people buy for work and daily use. It’s been the top-selling vehicle in America for a long time.
A Hemi engine is a special kind of car engine that helps the car make more power by using a unique shape inside the engine. It’s famous for making cars go faster and stronger.
The Toyota Tundra is a big truck that many people trust because it lasts a long time. Fewer people bought it recently, maybe because other trucks got more popular.
The Tesla Cybertruck is a new kind of electric truck that looks very different from others. Even though some thought it was canceled, many people bought it last year.
The Ford Bronco is a tough SUV that can drive on rough paths and looks like old models people liked. It’s often compared to the Jeep Wrangler because they are similar.
Stellantis is a big company that owns many car brands from different countries, including Jeep and Dodge.
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Have you heard?
I don't watch the news because I'm a kid.
So if you don't watch the news, you may not know that the sales numbers are in for 2025.
And I figured I would dedicate this.
Have you heard to all the numbers that are out there and a few anecdotal news pieces
that might tickle your fancy, if you will?
So the best selling full size SUV in the US for 2025 is the Chevy Tahoe at 114,202,
which was a 8.6% positive change over the year before.
And right behind it in number two is the GMC Yukon.
However, they did not break 100,000 units.
They're at 93,036, but that was still a 6.6% positive change.
And the Ford Expedition was third place at 85,921.
That was 10% better than 2024.
And then in fourth place is the Chevy Suburban with 58,683 units sold.
And that was 32.2% over last year, which is pretty crazy.
And if you add up the Tahoe and the Suburban, which are basically the same vehicle,
just a different wheelbase, you get about 172,000 or so.
That's a lot of vehicles.
And so it just shows the overall popularity of the Tahoe and Suburban combo.
And rounding out the top five, believe it or not, it was actually the Cadillac Escalade
with 49,000 units, 49,366.
And that was a 20.4% improvement over last year.
The Jeep Grand Wagoneer, which you could argue got a little greedy on pricing.
They sold 45,040 units, but that was actually 18.2% less than 2024.
The new redesign with the new front end that looks kind of like the Wagoneer S,
I think is really cool, saw one on the road for the first time the other day.
And I think it's a really modern take on the Grand Wagoneer and the Wagoneer.
And they went back to Jeep branding.
So there's no more confusion about what Wagoneer is, it being a sub brand,
all that kind of stuff, you can go get at your local Jeep dealer.
And I think that's going to help sales.
Plus they right-priced a lot of content on there.
Next up, Toyota Sequoia sold 26,186.3% change.
I mean, I think people who like that vehicle, like that vehicle.
Lincoln Navigator, 22,185.
It was a 42.8% over 24.
That's pretty impressive.
The Nissan Armada obviously got a redesign this year.
And it's good to see the Nissan numbers.
They sold 17,465.
I'm telling you, in the full-size space, it is an absolute sleeper.
And you do not want to pass it up if you're looking for a full-size SUV.
The Nissan Armada is really good.
I'm incredibly impressed with what a great vehicle that is.
And that was 14.4% better than 2024.
Again, that's 17,465.
And then the Infinity QX80, which is obviously the Armada Twin, 13,590.
It was up 31.4%.
This is what I find interesting.
The Cadillac Escalade EV, which is, if you've seen one of those things, they're massive.
It sold 8,115 models.
They only had 670 year before, so it's a 1,111% increase.
But that's because they were ramping up, not because people didn't buy them the year before,
but it was a new model.
The Lexus LX sold 74,64 up 9.3%.
So anyway, total full-size SUV sales was 541,253.
And that's an 11.4% increase.
So it's still a really popular segment.
And then one last thing to kind of comment on this space is that when you combine the brands,
right, it just shows you what a massive leader GM is.
323,402, which is 16% better.
Ford and Lincoln 108106, which is a 15.5% improvement.
And then Jeep with Grand Wagon, you're getting 45,040.
So it just shows you what a commanding lead.
And people love their Suburbans and Escalades and Yukon.
Pretty amazing.
All right, moving to mid-size and small pickup trucks.
Tacoma had its best year ever.
And lots of improvement across the board in this category.
So if you guys remember, we've talked about this before,
but the mid-size trucks were essentially dead a decade ago.
And now all of a sudden, it's one of the hottest markets out there.
Everybody's got to be in it.
In fact, Hyundai is dropping the Santa Cruz to put development dollars
into their mid-size truck, because they want in so bad.
So the mid-size truck market is just continuing to explode right now.
And I think you can see it from the sales.
If you look at the overall numbers, in 2025,
mid-size trucks sold 660,000 units across the industry, 6412.
That was up 24.4%.
Now, leading that was the Tacoma.
The Tacoma sold 274,638 units.
That's a 42% change, 42.4 over 2024.
Obviously, the new model was there as the first full year of it.
And people have responded incredibly well to the new Tacoma.
That's a massive number.
GM, if you combine Colorado and Canyon, are at 144,000.
That's 6% increase if you break them down.
The Colorado's in second place at 107,867.
It was a 10% increase.
And then Canyon's last, but we'll get to that in a minute.
The Ford Ranger, 70,960.
53.6% improvement.
The Nissan Frontier, despite a mid-cycle refresh,
went from 68155 to 65,232.
That's a negative 4.3% change.
I think that's because the Truck Show podcast wasn't
repping them this year.
So I'm 100% sure that if they would have stayed with us,
they would have been up in sales.
But we still love the Nissan Frontier.
The Gladiator, 56,790.
That's a 35% improvement.
And I've been driving that 2025 Gladiator.
I really like that thing.
Definitely a truck on my list.
But just to see that kind of improvement for them on the Gladiator,
which had kind of been struggling, is pretty crazy.
Honda Ridgeline, interesting.
They actually had a growth year, 48,448.
That was 6.7% better.
And then Canyon, this is where I'm a little bit surprised.
It was at 36,477 for 25 versus 38,000.
I guess that's not that much.
But just being down when almost everybody is up is crazy.
That was down 4.5%.
So down a little bit more than the Frontier.
So Frontier outsold it and didn't have as much of a loss as the Canyon.
And I actually think the Canyon looks better than the Colorado.
But I don't like the white interior on the off-road models like the AT4.
But I would be curious what is keeping somebody out of a GMC Canyon
and going to the Colorado.
Is there more value in the Colorado?
Is it better?
Because every GMC Canyon gets the wide body kit regardless of trim.
Whereas only the high-end off-road packages get that on the Colorado.
So anyway, I'm curious about that one.
What do you guys think about GMC Canyon being last on the list?
Is it dealer density?
But that doesn't really explain it either, right?
Because if you look at full-size SUVs,
GMC was right up there with everybody else.
So why is the Canyon behind?
Let me know.
Truck Show podcast at gmail.com.
All right, and then the compact pickups.
There's only two.
It's the Maverick and the Hyundai Santa Cruz.
And this is super interesting.
Okay, Maverick sold.
And this was their mid-cycle refresh, which I liked a lot.
I thought the first Maverick was good.
This one's way better.
Bigger screen, a little bit more refined styling.
You can get all-wheel drive and a hybrid.
But a bunch of stuff that made Maverick better for 2025.
Up 18.2%.
That's 155,051 units.
Compare that to the Ranger?
The Ranger, again, was at 70,000.
So that's like two to one.
Maverick's outselling Ranger.
And when we talk about, was it going to cannibalize the Ranger?
I'm sure some of it happens.
But I think they're also bringing in some of that compact car market
because you can get the hybrid and they're really well-equipped
and get really good fuel economy.
I actually think they're growing the pickup truck space.
I don't think that the Maverick is stealing too much for the Ranger.
And the reason I say that is because the Ranger's still in third place
out of mid-sized pickup trucks.
So when you look at it that way,
I think it was a really smart move for Ford.
And here's what's interesting.
155,000.
Hyundai Santa Cruz was down 20%.
Sold 25,499.
So I think Hyundai is saying,
listen, we've played in this space.
It's not right for us.
We have visions of being in the mid-sized truck space
and we're going to do it.
So stay tuned.
Hyundai is, I think,
Hyundai is another one you don't want to sleep on
because when they put their mind to something,
just look at the Genesis brand
and a lot of their product lineup right now.
Plus they've decided that their off-road brand
is going to mean something.
And just like Honda dabbled in the water with trail sport
and then started making trail sport mean something,
you're starting to see that, I think, with Hyundai
on some future stuff coming up.
I think they're making a big play
because they want to be in that market
and playing with big boys.
That's one hole in their market that they don't have
and that's the mid-sized pickup truck
to really compete toe-to-toe with Toyota.
So stay tuned and we'll see what happens there.
All right.
So let's get to the big daddy of sales here
in the truck market
and that would be the full-size truck sales.
And these are the numbers for 2025.
GM trucks combined,
which is not how they report their sales numbers,
was number one.
And that's 936,586,
but still short of the million that we saw at one point.
That was a 7.1% improvement.
Ford F-Series, number one single-brand
best-selling vehicle in America for 400 years now.
828,832.
That was a change of 8.3% to the positive.
There's car companies that don't sell that many vehicles
across their portfolio, not even close,
and they do it with one vehicle.
But that being said,
it's got the complexity of an entire vehicle lineup.
All right.
In second place, Chevy Silverado, 580,368.
So that's a pretty steep decline from 828,
and that was up 5.5%.
Ram trucks had a tough year,
but recovered strong at the end,
I think with the changes,
with the Hemi coming back,
with people seeing that the Hurricane
was a pretty damn good engine.
374059, which is almost identical to 2024,
it was a 0.3% increase.
Ram is showing some major signs of life right now,
so stay tuned to those numbers for this year.
GMC Sierra, 356,218,
and that's a 9.7% change to the positive.
Interesting enough,
the Tundra really took a step back,
7.5% down from 2024.
They sold 147,610,
which is nothing to sneeze about,
but they're not even in the same ballpark
in terms of sales as the domestics, number one.
And they definitely had some quality concerns
that I think had some people pumping the brakes on
picking up a Tundra.
And if you're curious about F-150 Lightning,
it is included in the F-Series Tally,
just like Super Duty and F-150R,
and it sold 27,307 vehicles down 18.5%,
as we know it's been canceled.
It looks like the Tesla Cybertruck sold 38,965 vehicles in 2024,
and they dropped nearly 50% to 20,237,
and they still have lightnings $100.
Whoa, that's not right.
And if we head over to Rivian,
it looks like they sold 11,085 R1T electric trucks,
and that's about a 33% decline from 2024.
Hummer EV, 15,788, for a niche vehicle like that,
it was actually up 12.8%.
So that's kind of impressive to see something like that.
And there are still some Titans that got sold.
2043 Titans still left on lots,
and that was down 86%.
Of course, they don't make the Titan anymore.
The full-size truck market was up 4.7%.
That market was good for 2.3 million vehicles sold.
That's impressive.
And if you go for brands not counting EVs,
GM again, 901, Ford, 801, Chevy Silverado,
569,000, Ram Trucks, 374,000, GMC, 348,000.
Of course, GM Trucks at the top was combined,
Chevy and GMC, and Toyota Tundra, 147,000.
All right, and then in a couple of anecdotal stories here,
one having to do with sales,
and that's the sales race between the Ford Bronco
and the Jeep Wrangler.
And it was looking middle of last year
that Bronco was going to finally catch Wrangler,
but it just wasn't going to be the case for 2025,
and I'm sure they'll try again this year.
Ford ended up selling 146,007 Broncos through the end of 2025,
and that was a 30% plus increase over 2024.
But the Wrangler had a very strong finish,
recording nearly 40,000 sales in quarter four alone,
and topped 167,000 for 2025.
So that put Wrangler up 11% year over year,
but it also reversed its sales losses
over the past couple of years.
So I'm not sure if Bronco has helped the visibility of Jeep
and they get cross shopped.
Some people like Bronco and some like Jeep.
I feel like that segment's better with a competitor
because more people are coming in
and cross shopping and checking out
and there's just more awareness.
And it'll also be interesting
with the four by E Wrangler going away now,
what's going to happen with sales
and what the engine mix is going to be as well.
Because the Wrangler was the best selling hybrid
in America there for a while.
So that's going to be a lot of sales volume.
So we'll see what happens.
I wonder if they'll have more E-torque vehicles
kind of stand in for the plug-in hybrid or what?
I think there's more news to come there.
Anyway, Bronco still has some work to do,
just like Chevy versus Ford.
It's a fun sales race to watch.
And while we're on the topic of Wranglers,
the 2026 Jeep Wrangler topped the compact SUV residual value
ranking, which I don't know why they call it compact
because mine takes up a lot of space in my garage,
but it's also taller and bigger and wider.
Anyway, the US ALG residual value awards given by JD Power
has ranked the Wrangler as the top compact utility vehicle.
And residuals are great for people who are leasing,
but also for people who are buying who want to have value
when they turn their vehicle in for trade-in.
So according to Jeff Comer,
this award validates what owners already know.
And that's, quote unquote,
the Jeep Wrangler's recognition in the JD Power ALG
residual value awards underscores its enduring strength
in the market.
Among the many reasons customers choose a Wrangler
are for its capability, authenticity, and long-term value.
And this honor reinforces why it remains
the benchmark in the segment.
But basically what it means is that if you get a Wrangler,
you can have a vehicle that has a reputation
for holding value better than anything else in its class,
which as a Wrangler owner, I think it's pretty cool.
Well, we can't end the news without getting into a couple recalls.
Check engine light just went on
Noise under the hood takes like a bomb
Recall covers metal glass leather and plastic
Door handle pulled off in my hand just fantastic
So I feel like maybe we've been picking on Ford a lot lately
because I feel like there's been a lot of Ford recalls.
So let's pick on Stellantis for episode here.
Stellantis recently recalled 456,287 vehicles
over the trailer tow module defect.
And this could cause trailer lighting and brake failure.
Whoa.
So the recall again, recalling about 456,000 vehicles
is due to an improperly designed trailer tow module.
And according to the recall, affected vehicles
may experience the loss of trailer turn signal,
stop lamps, trailer brake functionality,
and any of these various things can happen without warning.
And the impacted vehicles are the following
that are equipped with the trailer tow module.
And that's the 24 to 26 Jeep wagon here.
That's 321 units.
The 26 Jeep Cherokee, 57 units.
The 25 to 26 Ram 1500, 312,365 units.
The 25 and 26 Ram 2500, 96,890 units.
The 25 to 26 Ram 3500, 30,142 units.
That's a truck you don't want the tow module to fail on.
25 to 26 Ram, 3500 chassis cab.
Oops, spoke too soon, the 5,711 units.
The Ram 4500 chassis cab, 2,319 units.
And the 20, 25, 26 Ram, 5,500 chassis cab, 8,482 units.
Zealers will replace the trailer tow module free of charge
and owner notification letters will be mailed out on March 24th.
But you can contact FCA ahead of time at 1-800-853-1403.
If you're looking for the recall number, that's 0-3-D.
And one other recall just so that you guys don't think I'm just
picking on Ford and Stalantis.
Here's one for you GM guys.
And that is the fact that GM is recalling 132,000 trucks
because their tailgates might fall open unexpectedly.
So apparently what happens is on Chevy Silverado,
2,500 and 3,500 models, as well as of course Sierras.
With manual tailgates that have power locks,
NHTSA, the National Highway Traffic Safety Administration,
says that inside the assembly's electronic gate release switch,
which is vulnerable to water intrusion,
they found that if too much moisture finds its way into the module,
it short circuits and then the tailgate just drops on its own.
So the fix is simple and Chevy and GMC dealers will replace
the exterior touch pad switch assemblies.
And the owners are instructed to make sure their tailgates are latched
before driving.
GM says that it received 237 field complaints,
but any vehicles that were built after March 8th of 2024
are not affected because they made a change
to the way they seal the touch pad.
So if you have a tailgate that's dropping
or you're wondering why you keep finding it open
after you drive, that's probably why
and you'll want to head on down to your dealer.
All right, that's going to do it for this episode
of the Truck Show Podcast.
Don't forget to follow us on social at truckshowpodcast
at Sean P. Holman or send us an email at truckshowpodcastatgmail.com.
And of course, we would love to hear from you.
657-205-6105, leave a message on the five-star hotline.
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Help a brother out.
Let's get those numbers up.
Appreciate you guys and let's do it again soon.
The Truck Show Podcast is a production of Truckfamous LLC.
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Some vehicles may have been harmed
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About this episode
Holman dives into 2025 truck sales data, highlighting the dominance of GM's full-size SUVs like the Chevy Tahoe and Suburban, and Ford's strong showing with the Expedition and F-Series pickups. Mid-size trucks are booming, led by the Tacoma's best year ever and Ford Ranger's significant gains, while compact pickups see the Maverick outselling the Santa Cruz. The episode also touches on the rising popularity of electric and hybrid models, challenges faced by certain brands like Nissan and Toyota, and Hyundai's strategic shift toward mid-size trucks. Holman offers insights on market trends, vehicle redesigns, and brand positioning in the competitive truck segment.
A look at the 2025 industry sales numbers, Bronco vs. Wrangler, and recall news. The Truck Show Podcast is brought to you in partnership with AMSOIL, Kershaw Knives, and OVR Mag. Don't forget to check out truckshowpodcast.com for special offers from our friends and sponsors.
