The Kia Telluride is a large SUV known for being comfortable and family-friendly. The 2027 version is the latest model, which means it might have new features and improvements compared to earlier versions.
The Kia Stinger is a sporty car that looks good and drives well. It's Kia's attempt to make a performance vehicle that can compete with more expensive brands.
Car
Kia Kadenza
The Kia Kadenza is a big sedan that comes with lots of comfort features. It was Kia's effort to provide a more luxurious option, but it didn't become very popular.
The Kia K900 is a large luxury car that offers many high-end features. It was Kia's attempt to enter the luxury car market, but it didn't sell as well as expected.
The Proton Persona is a small car made by a company in Malaysia. It's designed to look unique and attract people who want a good-looking, budget-friendly car.
The Buick Model 27 is a new car that will come out in a few years. It's designed to look very modern and has new features that show how the company is changing to keep up with what people want in cars today.
A hybrid car uses both a gas engine and an electric motor to run. This helps save fuel and is better for the environment than regular cars that only use gas.
Fuel economy tells you how far a car can go on a certain amount of gas. If a car gets 35 miles per gallon, it means it can drive 35 miles using just one gallon of fuel.
ISG is a feature that turns off the engine when you're stopped, like at a red light, to save fuel. When you press the gas pedal again, the engine starts back up.
A stop-start system helps save gas by turning off the engine when the car is not moving, like when you're at a stoplight. It turns the engine back on when you're ready to drive again.
Ground clearance is how high a car sits off the ground. A higher ground clearance means the car can drive over bumps and rough surfaces without getting stuck or damaged.
Electrification means using electricity instead of gas or diesel to power cars. This includes electric cars and hybrids that use both electricity and gas.
Charging infrastructure is the system of places where you can charge electric cars. Just like gas stations for regular cars, these are spots where you can plug in and recharge your electric vehicle.
An incentive is a financial reward to encourage people to buy certain types of cars, like electric or hybrid ones. It can help lower the overall cost of the car.
The Kia Sorento is a family-friendly SUV that has a lot of space and different engine choices. It's great for people who need room for passengers and cargo.
The Kia Carnival is a minivan made for families, offering lots of space and features that make traveling with kids easier. It's comfortable and practical.
The Kia EV9 is a new electric SUV from Kia that has been praised for its design and performance. It is part of the growing trend of electric vehicles (EVs) that are becoming popular.
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Well, we're here at the LA Auto Show with Orhan Greek, the Kia.
Just fresh from the presentation of the 2027 Telluride.
So congratulations first, great attendance.
I mean, you are the big news here.
Well, the cheer.
It's so good to see you again.
It's been a while.
Yeah, we're excited.
I think ourselves and one other are the only ones showing having an official press event.
I know there's showcases, but to actually have a presentation.
I know.
I know.
We're excited.
Really well attended.
It's a huge crowd.
I don't know, 300 people or more.
I know that's a lot of stuff going on.
But let's start first with the year of the car, because why is that 27?
I never understood the cadence of that, the number or the year model of the cars.
Why is this one at 27?
Well, basically it's, we're still building the existing auto.
And if we did the 20, if we did it 26, we're going to start with the 27.
There's just not enough room.
Oh, I see.
The 26 would have been so short.
So we just went ahead and jumped to 27.
So it's just a matter of logistics.
Okay.
But this one is coming out to the market pretty soon, right?
Yeah.
It's in the first quarter, probably February, March time frame, something like that.
So while watching the presentation, I was going back and remembering different things.
I guess this car, tell right, when it debuted almost six years ago, kind of make the final
step for people appreciating what Kia was doing, because it was the, even the old
logo wasn't the old one.
Right.
You were already winning awards and awards and quality from JD Power and Car of the Year
and all that kind of thing.
And now in the past six years, like Kia has really established in the U.S. like almost
a premium brand.
And you can see with the new car, I think, we'll talk about that.
For us, Telluride really marked an inflection point for the perception of our brand.
You know, we tried before with K900, with Kadenza, even with Stinger.
Oh, I remember, yeah.
So we had a lot of attempts to try to bridge this gap to move into a more upscale premium
space.
And Telluride was the one that finally hit.
And I think the utility for consumers, it's a three row, it's a bigger vehicle.
It has a lot more utility.
At the time, sedans were kind of on the downside.
So when we came up with this with the really boxy, bold persona, it really
captured the attention of the buyer.
And that really, as I said, an inflection point, it changed the perception of Kia.
Yeah.
And I think jokingly, some people were talking about the seller, right?
Because you cannot keep it on a lot, right?
It was selling still, selling like really, really well.
Even the old model is selling right now at record pace.
Yeah.
I think our CEO, he mentioned that over the course of the seven years, it was
a continuous increase in volume.
She's not very common in the industry.
So we knew, I mean, right at the very beginning, when we showed the Super Bowl
ad all the way back in 2019, it just immediate...
Was that the one with the skater?
That was the one after the one.
That was the one where they, it was the kids in school down in West Point, Georgia.
And the kid came on and says, we're kind of, no one knows who we are, but we
make incredible things.
Yeah, absolutely.
I'll tell you right, going through the brush or out in the field with the
bowls and all that stuff.
So that really captured everybody's attention.
So obviously it's a big team, a huge team, engineering, designing,
executives and all that, but I always tell, but I'll honestly, that product
planning is like the key, because it's in the middle of everything, right?
Yeah.
You have to listen to the consumers, you have to listen to the money
people in the company.
Well, we actually...
You guys are like the chaff in the stars.
We start way, way, way before engineering starts with a concept.
Oh really?
And we're trying to figure out what is selling, why it's selling.
We have to take into consideration buyer's mindset, what's popular and really
the basics are the utility or the value of the vehicle to the buyer.
Is there a new generation that's moving into family stage?
Or are there more buyers that are at the other end of the scale where they're
looking for an emotional vehicle, a reward car?
So there's all kinds of factors that go into it.
We put together basically the recipe and then engineering looks at it
and we work together for the next four years to make a bar.
To me, that process is really amazing because here, we are at the end of
2026, 2025, I'm sorry, you're showing the 27 model and it's so modern
and everything, but you started four or five years ago planning.
About four years ago.
Yeah, absolutely.
And we have to, and if you think about it, when we bring out, it takes four
years to make it and then it usually lasts in the marketplace five or six
years.
So you're making a 10-year decision right up front.
So you have to really understand where things are going.
We work with economists to find out where the market's going.
We work with a lot of research to find out the demographic changes
and really what's on customer's minds.
Yeah, and even passion, right?
Like colors and like textures.
Like you could see this, the style and the off-road piece is really,
really important to customers.
They want that sense of adventure.
Yeah.
So let's talk about like the new model now, the design.
I mean, it's really, really bold.
The old, the previous generation was already like really shocking in a way,
I guess, but this one is even like, I don't know how many levels.
It's, I think it's a perfect combination of sophistication, upscale,
and also that sense of bold and venture.
Yeah.
And it, we really kind of emphasize that confident and sophisticated,
upscale, sophisticated.
Tom mentions that he sees it, the imagery and the vision from the designers
was an upscale ski resort that is still rugged, and it's up in the hills,
but it's still very kind of comforting and accommodating.
And that was really the vision and inspiration for the design.
And then you get inside and like, immediately when you open that door
and you're still seeing the screens, the seats, like all the finishes
and everything, it's really, really high level.
I mean, Kia is not an official luxury brand,
but if you compare it to the official luxury brand,
they're not much different.
And the thing that's difficult to get across to the market is
or buyers is the way you interact with the vehicle,
how it feels, the door slam, the door handles,
you know, they're pop out door handles.
We spend a lot of time and effort on getting that really rugged,
tough heft on the door and the way it closes,
the way the steering wheel feels, the way the switch gear feels,
all of that small, those interactions kind of emphasizes
the quality and the premiumness.
And that is really something that the customer has to actually come in and see.
So our job is to kind of get people to come take a look at it.
Yeah, and the other thing that really makes a difference
against the competition, I guess, is because Kia always includes
a lot of like the standard equipment list is long.
Well, the whole window sticker is standard.
The value is really part of our core of our brand.
We aim to provide more than is expected for the price.
And I think the market has resonated over the years,
how much we've grown and it's continuing to go forward.
And we always look to see how much we can put in for the market
and have an advantage over others.
So this one is launching with the gas engine,
but then like there's going to be a hybrid coming up later.
Gas and hybrid both, yes.
And the hybrid powertrain, by the way,
sounds amazing that the stuff that we're giving
a little like 50 more horsepower, like 50% more efficient.
I mean, like there's like a lot of advanced technology in that.
Yes, there is.
And I think the usually with a hybrid,
you have a trade off of less performance
and you're prioritizing in this case,
it's actually the combination of both more power
and more efficiency, which it's got 40 horsepower more
than the outgoing V6.
And on top of that, the fuel economy
goes up to 35 miles per gallon.
That's amazing for a three year old SUV with eight people.
I mean, for where I live and we were in Las Vegas
last week, the length of time that you spend
at a stoplight is three or four or five minutes.
Most cars, if you have ISG or the bottle start stop,
it's down for about 20 seconds.
This can stay off, the engine can stay off
and still have the air conditioning running
for up to 20 minutes.
Yeah, that's really key.
I mean, not this time in Vegas, but in Miami.
Oh, of course, Miami.
And because the air conditioning is electric,
electric compressor.
So in Ross, you don't have to have the engine idling
and that's really one of the biggest advantages
of a hybrid.
Then let's move to the X, Pro X or X-Pro?
X-Pro, X-Pro.
Yes, a couple of times for that.
We had it on the previous version.
I think for us, one thing we really
wanted to do is take it to the next level.
We added a lot more ground clearance.
It's up to 9.1 inches in ground clearance.
It's more than a standard Bronco that's right next to us.
And it's up from about 8.4.
We added a lot more technology.
There's cameras that look underneath the vehicle
to make sure that you can see what's going on.
We have a lot of controls, features available.
You can adjust based on the type of terrain
you're on, sand, snow, mud.
It's all available.
And we did a lot of work.
You can see the look, the tires, the wheels,
the exterior trim.
It just looks a lot more.
The hooks in the front that make it really look very capable.
You saw how they drugged the piece of wood.
Oh, yeah, like that.
So this basically what we're trying to get across
is that more differentiation.
It's really a lot more capability.
And then simple ideas as that.
When you park at night and you
have the illumination around the car.
We call it camp lighting, campsite lighting.
And it'll turn on, it'll illuminate
the area around the vehicle.
So if you're loading or unloading at dark,
it's really a neat feature.
So I have a little story.
I remember you mentioned the Stinger.
And I remember we were going into Burbank here in California.
Oh my God, you got a good memory.
The driver from the airport that took me to the hotel,
we were talking about Kia.
I had a Kia in the 90s or something like that.
I never had one again.
And I don't know why.
We had a bad experience.
And honestly, they weren't that good at the very beginning.
So I told him, when we get to the hotel,
you're going to wait for me five minutes.
So I went in, I got a key of a car.
Let's go for a little ride.
So I took him around.
And he was surprised.
And I guess, again, going back to the original idea
of this conversation, this car changed that perception.
But now, I mean, it's even at a much higher level.
So people are now expecting even more from Kia
and I think it's not just the looks,
but it's actually the utility and value to the customer.
We don't do superfluous ideas.
It's more about providing more value.
And there's more room.
There's more second-row room.
There's more third-row room.
There's more cargo, more horsepower, better field economy.
I mean, in the interior materials
and the construction is much, much higher.
So we are changing every generation.
And then from our side,
I mean, I'm a member of a World Car and Actoy Awards.
And this one won the first one.
I remember that.
So I think we're early in the calendar for that
because we just announced actually
the finalists for this year.
So this car for sure is gonna be there.
The competition also has gotten better, right?
So like, how do you feel about it?
It's a lot of tough.
It's a tough market.
And I think one of the things
because it's so dynamic and changing
is you have to be flexible.
And this is a great example.
I mean, we added hybrid
because this is where the market's going.
Electrification for a lot of buyers,
they wanna have something to do with electrification,
but the charging infrastructure's not there.
You know, we lost a $7,500 incentive.
So this is kind of the first step
for a lot of customers that's going into hybrid.
And we pivoted very, very quickly.
We have it on the Sorento.
We have the Nero, which is dedicated.
It's on the Sportage.
It's on our Carnival minivan.
And now it's on our Big 3 Euro SUV.
So we're really proud of the fact
that we can pivot very quickly.
And I think that's a key point.
And for the people who really want the electric one,
there it is, World Car of the Year.
That's amazing.
That's amazing.
The EV9.
That's amazing.
Yeah, we've done really well with it.
The design is amazing.
And it's just, I think we wanna have that
available for customers who want an EV.
And for me, what we found out is
when customers experience an EV,
they don't want to go back.
I know.
A lot of people do that.
From a practical standpoint,
sometimes they have to
because there's no infrastructure for them to charge it.
But 90% of the people who own EVs charge at home, no?
I think the study's around that.
It is something like that.
And I think, you know, you can't,
it's really, really something to get someone to go back.
Unless it's somebody who tows, you know,
if you need a tow trader, EVs aren't the right thing.
But for those people who
don't have to worry about oil changes,
they don't have to worry about tune-ups.
They don't have to go to the gas station.
That's a huge win for a lot of women.
We didn't know this.
Oh, yeah.
Search women do not like to go to serve gas stations.
Nobody, but yeah, especially, yeah.
So I think that's one of the other big advantages.
But we do have that one.
We have options.
So you have options, you have everything.
That's exactly it.
And I think, to your point about the competition
is you have to be flexible
and respond very quickly, which we've done.
And our sales performance has shown that.
Yeah.
So as I mentioned, I just came from the World Car
of the Year awards test drives in Pasadena.
And we had the PB5, that mini van.
Oh my God.
That was my favorite car.
I know it's not available in the US.
I know, I saw.
But we are designed globally.
And I guess you have a lot to do to to to,
you know a lot about that process, right?
You see what they're making in Korea
and I go other markets.
I know, I'm not trying to give you any scope or anything.
But the design or what you,
the company can do is amazing.
They are, you know, we're a global company, obviously.
And every market has their specific needs.
And we looked at it and at the time
it didn't fit our portfolio.
However, we never say never anything.
Exactly.
That was amazing.
That was my favorite car there, I have to say.
We had, this is so different.
When they, at the Australian Open,
for tennis, they used that vehicle,
the Australian distributor used it
to shuttle people around.
So it got a lot of air play.
Oh, attention, yeah.
I mean, our lines were lighting up
after people saw that.
So that's great.
So, well, thank you very much.
Congratulations.
Yeah, I appreciate your time.
I mean, again, I always tell people
there's someone behind the cars.
I mean, there's not only one person,
a huge team, a huge amount of effort and talent.
I always tell people by family,
I said, nothing happens by choice.
It's all deliberate.
Yeah.
There's a thousand, 10,000 choices
that we have to be involved with to make a car.
It's a man-made machine.
So as a result, everybody has to decide on everything.
Yeah.
And I always try to get more exposure to you guys,
like everybody who makes this possible
because it's not an easy job.
It isn't.
It isn't.
And there's a lot of risk if you get it wrong.
Wow, that's true.
If you get it wrong,
there's some big...
So I don't think you got anything wrong
Hopefully next year, at this time,
we're going to be talking about the new 20, 27 teller, right?
That's finalist for NAKTOI SUV of the year again.
Yep.
I appreciate you stopping by.
Thank you.
Just good talking to you.
Perfect.
Thank you.
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puede cambiarlo todo.
Y tú que amas los podcasts, sabes que es así.
Escuchar la voz de alguien que amamos es único.
Por eso guardamos sus mensajes.
Significan mucho, ¿verdad?
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sé a quién llamar.
Marisol, escuchar su voz se siente como estar en casa.
Y si necesito contarle algo a alguien,
llamo Eric, es mi mejor amigo.
Escucharlo es como un alivio que no sabía que necesitaba.
AT&T sabe que estas fiestas son perfectas
para compartir tu voz.
Si llevas tiempo sin llamar a alguien, es el momento.
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About this episode
The 2027 Kia Telluride is set to make a significant impact at the LA Auto Show, showcasing its evolution as a premium SUV. Orhan Greek discusses the vehicle's design, which combines sophistication with ruggedness, and highlights its enhanced utility and advanced technology. The Telluride's hybrid powertrain promises improved performance and fuel efficiency, addressing market demands for electrification. With a focus on value and customer experience, Kia aims to redefine perceptions and compete effectively in a dynamic automotive landscape.
Live from the Los Angeles Auto Show, we dive into the world debut of the all-new 2027 Kia Telluride — the second generation of the brand’s flagship SUV. Already a benchmark in its segment, the Telluride returns with bold updates, advanced tech, and improved performance that position it as a frontrunner for every major SUV of the Year award once again.
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