{"version":"1.0.0","episode":{"title":"S7E6: Nissan, AI, and the Future of Automotive Marketing","url":"http://getcarcurious.com/episodes/s7e6-nissan-ai-and-the-future-of-automotive-marketing","audioUrl":"https://dts.podtrac.com/redirect.mp3/stitcher.simplecastaudio.com/f10a68f3-3314-4a5e-aac6-694e79a9feff/episodes/7c5ef203-538e-4a55-b0a4-c3893f1019d0/audio/128/default.mp3?aid=rss_feed&awCollectionId=f10a68f3-3314-4a5e-aac6-694e79a9feff&awEpisodeId=7c5ef203-538e-4a55-b0a4-c3893f1019d0&feed=pQ4ExIKq","description":"Recorded during the Formula E Miami e-Prix 2026, this episode features a conversation with Allyson Witherspoon, CMO of Nissan USA. We explore how Nissan is combining global motorsport events with AI-driven marketing tools to evolve brand storytelling, fan engagement, and digital strategy.  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising."},"annotations":[{"startTime":6.2,"endTime":8.6,"type":"term","title":"horsepower","url":"/glossary/horsepower","quote":"...where artificial intelligence meets horse power. Well today we're spending day two of the Formula E event...","canonicalId":"term:horsepower","priority":0.9,"confidence":0.9,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"Horsepower is a unit of measurement used to quantify the power output of an engine. It indicates how much work an engine can perform over time, which is crucial for understanding a vehicle's performance capabilities.","simplifiedExplanation":"Horsepower is a way to measure how powerful an engine is. The higher the horsepower, the faster and more powerful the car can be."}},{"startTime":8.6,"endTime":14.0,"type":"concept","title":"Formula E","url":"/glossary/formula-e","quote":"...spending day two of the Formula E event here in Miami with Jose Carlos De Mier...","canonicalId":"concept:formula-e","priority":0.9,"confidence":0.9,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"Formula E is a class of motorsport that uses only electric-powered cars. It features races held on street circuits in major cities around the world, promoting sustainability and electric vehicle technology.","simplifiedExplanation":"Formula E is a racing series where all the cars are electric. The races take place in cities and focus on clean energy and technology."}},{"startTime":580.6,"endTime":584.8,"type":"concept","title":"Formula One","url":"/glossary/formula-one","quote":"So this event, obviously Formula One, not only this event, but the whole series that you've been in it from a long time already, helps that.","canonicalId":"concept:formula-one","priority":0.9,"confidence":0.9,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"Formula One is a premier international auto racing sport known for its high-speed cars and prestigious events. It features teams and drivers competing in a series of races known as Grands Prix, held on various circuits around the world.","simplifiedExplanation":"Formula One is a top-level car racing series where the fastest cars and best drivers compete in races called Grands Prix. It's famous for its exciting races and advanced technology in the cars."}},{"startTime":589.4,"endTime":595.5,"type":"concept","title":"electrification","url":"/glossary/electrification","quote":"So what's the marketing message for consumers, not only about the race, but also electrification for consumer cars, because this is still, people don't believe it, don't want it.","canonicalId":"concept:electrification","priority":0.5,"confidence":0.9,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"Electrification refers to the process of replacing traditional internal combustion engines with electric powertrains in vehicles. This shift aims to reduce emissions and improve energy efficiency in the automotive industry.","simplifiedExplanation":"Electrification means using electric power instead of gasoline or diesel to run cars. It helps make cars more environmentally friendly by reducing pollution."}},{"startTime":619.66,"endTime":624.28,"type":"car","title":"Nissan Leaf","url":"/cars/nissan/leaf","image":"https://upload.wikimedia.org/wikipedia/commons/6/62/2017_Nissan_LEAF_%28ZE0_MY17%29_hatchback_%282018-11-02%29_01.jpg","quote":"...the Nissan Leaf was the first mass produced electric vehicle that was ever sold in the U.S. We have billions and billions of miles that have been driven in the Nissan Leaf.","canonicalId":"car:nissan:leaf","priority":0.5,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"The Nissan Leaf is a compact electric vehicle that was the first mass-produced electric car sold in the U.S., marking a significant milestone in the automotive industry's shift towards electrification.","simplifiedExplanation":"The Nissan Leaf is an electric car that was one of the first widely available in the United States. It runs on electricity instead of gasoline, making it more environmentally friendly.","imageAttribution":"EurovisionNim (CC BY-SA 4.0)"}},{"startTime":633.48,"endTime":640.26,"type":"car","title":"Nissan Maxima","url":"/cars/nissan/maxima","image":"https://upload.wikimedia.org/wikipedia/commons/f/fd/NISSAN_MAXIMA_China.jpg","quote":"...we have also a long legacy in performance with GTR and Z, Maxima, just some of the iconic cars that we've been selling over the past decades.","canonicalId":"car:nissan:maxima","priority":0.5,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"The Nissan Maxima is a full-size sedan known for its performance and luxury features. It combines sporty handling with a comfortable ride, making it a popular choice in its segment.","simplifiedExplanation":"The Nissan Maxima is a larger car that offers a mix of comfort and sportiness. It's designed to be both practical and fun to drive.","imageAttribution":"Dinkun Chen (CC BY-SA 4.0)"}},{"startTime":633.5,"endTime":640.3,"type":"car","title":"Nissan Z","url":"/cars/nissan/z","image":"https://upload.wikimedia.org/wikipedia/commons/1/14/2003_Nissan_Fairlady_Z_2.jpg","quote":"...we have also a long legacy in performance with GTR and Z, Maxima, just some of the iconic cars that we've been selling over the past decades.","canonicalId":"car:nissan:z","priority":0.5,"confidence":0.9,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"The Nissan Z refers to a series of sports cars produced by Nissan, known for their performance and sporty design. The latest iteration continues this legacy with modern technology and styling.","simplifiedExplanation":"The Nissan Z is a line of sporty cars from Nissan that are designed for performance and driving enjoyment. They are known for being fun to drive and have a long history.","imageAttribution":"Calreyn88 (CC BY-SA 4.0)"}},{"startTime":633.5,"endTime":640.3,"type":"car","title":"Nissan GT-R","url":"/cars/nissan/gt-r","image":"https://upload.wikimedia.org/wikipedia/commons/c/c1/2009_Nissan_GT-R_2.jpg","quote":"...we have also a long legacy in performance with GTR and Z, Maxima, just some of the iconic cars that we've been selling over the past decades.","canonicalId":"car:nissan:gt-r","priority":0.5,"confidence":0.9,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"The Nissan GT-R is a high-performance sports car known for its advanced technology and racing pedigree. It has a strong legacy in motorsports and is celebrated for its speed and handling.","simplifiedExplanation":"The Nissan GT-R is a fast sports car that is famous for its performance on race tracks. It's known for being very powerful and technologically advanced.","imageAttribution":"Calreyn88 (CC BY-SA 4.0)"}},{"startTime":742.16,"endTime":744.24,"type":"car","title":"Oldsmobile Intrigue","url":"/cars/oldsmobile/intrigue","image":"https://upload.wikimedia.org/wikipedia/commons/a/a0/1998_Oldsmobile_Intrigue%2C_Rear_Left%2C_10-28-2020.jpg","quote":"...nd so I think that's the key.  I think how do you intrigue people?  How do you let them know how practical E...","canonicalId":"car:oldsmobile:intrigue","priority":0.5,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"The Oldsmobile Intrigue is a mid-size sedan that was produced by General Motors from 1998 to 2002. It was designed to offer a balance of performance and comfort, featuring a sleek design and a V6 engine option. The Intrigue is often discussed for its role in the decline of the Oldsmobile brand and its significance in the transition of American sedans during the late 1990s and early 2000s.","simplifiedExplanation":"The Oldsmobile Intrigue is a type of car that was made by the Oldsmobile company, which is no longer around. It’s a comfortable four-door sedan that was popular for a few years, and people talk about it because it represents a time when American cars were changing a lot.","imageAttribution":"SsmIntrigue (CC BY-SA 4.0)"}},{"startTime":744.6,"endTime":747.7,"type":"term","title":"EVs","url":"/glossary/ev","quote":"...how do you let them know how practical EVs can be? I think the other thing too is that we have the rogue hybrid e-power is going to be coming out in the U.S....","canonicalId":"term:ev","priority":0.5,"confidence":0.9,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"EVs, or electric vehicles, are cars powered entirely by electricity instead of traditional fuels like gasoline or diesel. They are known for being more environmentally friendly and often have lower operating costs due to fewer moving parts and less maintenance.","simplifiedExplanation":"EVs stand for electric vehicles, which are cars that run on electricity instead of gas. They are better for the environment and can save you money on fuel."}},{"startTime":747.7,"endTime":752.0,"type":"car","title":"Rogue Hybrid e-Power","url":"/cars/nissan/rogue","image":"https://upload.wikimedia.org/wikipedia/commons/1/14/Nissan_Rogue_%28S35%29_Washington_DC_Metro_Area%2C_USA.jpg","quote":"...I think the other thing too is that we have the rogue hybrid e-power is going to be coming out in the U.S. towards the end of this year....","canonicalId":"car:nissan:rogue","priority":0.5,"confidence":0.9,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"The Nissan Rogue Hybrid e-Power is a hybrid version of the popular Rogue SUV, featuring an electric powertrain that enhances fuel efficiency and reduces emissions. It represents Nissan's commitment to electrification and offers a practical option for consumers looking for a hybrid vehicle.","simplifiedExplanation":"The Rogue Hybrid e-Power is a type of Nissan SUV that uses both electricity and gas to run. This makes it more efficient and better for the environment compared to regular gas-only cars.","imageAttribution":"OWS Photography (CC BY 4.0)"}},{"startTime":763.3,"endTime":767.2,"type":"term","title":"hybrid vehicle","url":"/glossary/hybrid-vehicle","quote":"...but offer it in a hybrid type vehicle? And so we're excited to use Formula E...","canonicalId":"term:hybrid-vehicle","priority":0.5,"confidence":0.9,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"A hybrid vehicle combines a traditional internal combustion engine with an electric motor to improve fuel efficiency and reduce emissions. They can operate on either power source or both simultaneously.","simplifiedExplanation":"A hybrid vehicle uses both a gas engine and an electric motor. This helps save fuel and produce less pollution compared to regular cars that only use gas."}},{"startTime":785.2,"endTime":787.5,"type":"term","title":"C-SUV segment","url":"/glossary/c-suv-segment","quote":"...it'll come in the rogue. So CESUV segment, this is the number one segment in the U.S., most popular.","canonicalId":"term:c-suv-segment","priority":0.5,"confidence":0.9,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"The C-SUV segment refers to compact SUVs, which are smaller than mid-size SUVs but larger than subcompact SUVs. This segment is highly popular due to its balance of size, efficiency, and versatility.","simplifiedExplanation":"The C-SUV segment includes smaller SUVs that are popular for families because they are easy to drive and have plenty of space. They are bigger than small cars but not as big as larger SUVs."}},{"startTime":804.8,"endTime":809.6,"type":"term","title":"hybrid e-power technology","url":"/glossary/hybrid-e-power-technology","quote":"...that our hybrid e-power technology really provides that differentiator, because it is a very EV-like driving experience, but you don't have some of the barriers that EV has.","canonicalId":"term:hybrid-e-power-technology","priority":0.5,"confidence":0.9,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"Hybrid e-power technology refers to a system that combines an electric motor with a gasoline engine to provide power to the vehicle. This allows for an electric-like driving experience without the need for plugging in to charge, making it more convenient for users who may have range anxiety with traditional electric vehicles (EVs).","simplifiedExplanation":"Hybrid e-power technology is a way to use both electricity and gasoline to power a car. It gives you the benefits of an electric car, like smooth driving, but you don’t have to worry about charging it like a regular electric car."}},{"startTime":809.6,"endTime":815.5,"type":"term","title":"EV","url":"/glossary/ev","quote":"...it is a very EV-like driving experience, but you don't have some of the barriers that EV has. So you don't have to plug it in, you do have a gas engine.","canonicalId":"term:ev","priority":0.5,"confidence":0.9,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"EV stands for electric vehicle, which is a car that is powered entirely by electricity rather than gasoline or diesel. EVs are known for being environmentally friendly and often have lower operating costs compared to traditional vehicles.","simplifiedExplanation":"EV means electric vehicle, which is a car that runs only on electricity instead of gas. They are better for the environment and can save money on fuel."}},{"startTime":834.9,"endTime":841.26,"type":"car","title":"Nissan Xtrail","url":"/cars/nissan/x-trail","image":"https://upload.wikimedia.org/wikipedia/commons/7/74/2017-2020_Nissan_X-Trail_20X.jpg","quote":"...I lived in Japan, I lived there for the last couple of years, and we had an X-Trail e-Power, which is the rogue.","canonicalId":"car:nissan:x-trail","priority":0.5,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"The Nissan X-Trail e-Power is a hybrid SUV that uses an electric motor to drive the wheels while a gasoline engine acts as a generator to charge the battery. This technology allows for improved fuel efficiency and reduced emissions compared to traditional gasoline engines.","simplifiedExplanation":"The Nissan X-Trail e-Power is a type of SUV that combines a gasoline engine with electric power to improve fuel efficiency. It works by using electricity to drive the wheels while the engine helps recharge the battery.","imageAttribution":"TTTNIS (CC0)"}},{"startTime":847.1,"endTime":850.9,"type":"car","title":"Nissan Kicks","url":"/cars/nissan/kicks","image":"https://upload.wikimedia.org/wikipedia/commons/1/1c/NISSAN_KICKS_China.jpg","quote":"...in Mexico we have it on the kicks, U.S. it will be introduced on the rogue...","canonicalId":"car:nissan:kicks","priority":0.5,"confidence":0.9,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"The Nissan Kicks is a subcompact crossover SUV that is designed for urban driving. It features a stylish design, efficient fuel economy, and a range of technology options, making it appealing to younger buyers.","simplifiedExplanation":"The Nissan Kicks is a smaller SUV that's great for city driving. It's stylish and has good gas mileage, making it popular among younger people.","imageAttribution":"Dinkun Chen (CC BY-SA 4.0)"}}],"speakers":[{"id":"s1","name":"Javier Mota","role":"host"}],"transcripts":[{"url":"http://getcarcurious.com/episodes/s7e6-nissan-ai-and-the-future-of-automotive-marketing/transcript.vtt","type":"text/vtt"}]}