SLASHING PRODUCTION - Mazda SHOCKS The ENTIRE Car Market! | Episode 915

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It's noon here in Venture City, New Jersey

and our nation's capital, Washington, D.C.

And this is Carage Live for Tuesday, September 2nd

with your host, me, Ray, in Venture, New Jersey

and well, Zach, recently on the New York Stock Exchange

Live program this morning in Washington, D.C.

Well, Mr. Celebrity, how are you today?

Felt pretty cool, man.

Felt really, really cool.

Yeah, loved being able to do a little press stuff

every once in a while.

So thanks to our community

for helping us gain the notoriety.

Dad, today's show is brought to you by caredge.com.

Great company I hear.

What a great, what a phenomenal, I'm sorry, go ahead.

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And yes, my dad mentioned it just a second ago.

I posted this over on LinkedIn.

What a cool moment this morning.

I was on this little live New York Stock Exchange

broadcast, how cool, how cool.

Thank you again to everyone who supports us.

The big story this morning pops comes by way of Mazda.

Yes.

Mazda output plunges as import dependent car makers

shifts focus to big crossovers from CX-30 and the Mazda 3.

What's going on here over at Mazda pops

and let's also talk a little bit about the strategy

decision here that Mazda's making

and potentially some of the downsides it could have.

But first, output plunges, what's going on?

Well, you know, when there's tariffs

and they're expecting the tariffs to cost them

about $1.1 billion for the fiscal year,

they have to look at ways to offset or counteract

some of those tariffs.

Now, the CX-30, which I drive, well,

that's a small vehicle with a small profit margin

that's built in Mexico that has a high tariff rate.

They only build one vehicle in the United States,

that's the CX-50.

The CX-70 and the CX-90 are built in Japan,

but they have much higher profit margins

so they can absorb the tariffs a little easier

on those vehicles.

So they've increased production of those,

to ship those to the United States from Japan.

And they decreased the production of the CX-30

and the CX-3 or the Mazda-3.

And so ultimately, the way I look at it,

I mean, because they're really manipulating the vehicles

they're going to produce and try and sell in this country

and the sales figures back it up,

it is getting more expensive for Americans

to find less expensive vehicles

because the manufacturers can't afford to build them,

import them and sell them in this country

at the profit margins that they have.

So ultimately, we, the American consumer gets to pay more

and in many cases have fewer choices.

It's a wonderful thing.

And this has been a multi-year push for Mazda, Dad.

Here you've got a story on automotive news.

This is from 2022, Mazda dealer's excitement

as the brand moves up market.

This is from March 10th, 2022.

Then you have another headline,

Mazda product line is pushing the brand up market.

This is from September 3rd, 2023.

You can push up market.

But eventually customers will stop purchasing your vehicles.

And we saw this a little bit, Dad.

Mazda is banking on a higher Mazda CX-90 sales in the US.

Okay, well what did Mazda have to do last month

that actually continues through the fourth?

They had to do a $10,000 lease cash incentive

on the Mazda CX-90 Phev.

Now you could make a case.

The reason they have to do that is because it's a Phev,

plug-in hybrid electric vehicle.

So maybe it's a powertrain issue.

But I think in a lot of ways

at a $60,000 price point, which should be clear,

the CX-90 starts at a much lower price point.

The CX-90 Phev, 60 grand is what's just gonna,

typically going to run you.

They've had to add a $10,000 incentive.

So they've been pushing up market for years now,

we're in year three or four of this push.

And eventually that's going to undercut some of their sales.

And this latest data we got from them

really does demonstrate that production

is coming back significantly, being cut back significantly.

And they have that same $10,000 lease cash,

which includes the $7,500 federal tax credit

on the CX-70 Phev.

So they're pretty much putting their eggs

at this point in time in the CX-50, CX-70, and CX-90.

Because they have a bigger profit margins

in all three of those vehicles.

We'll see what the CX-5, the new redesigned CX-5

has in store for them next year

or whenever the 2026 is coming out.

But the sales of the Mazda 3 and the CX-30

have dropped dramatically as production

has dropped dramatically.

So it is a situation where we just,

what choices we have as consumers

have grown more and more expensive

when we are still in the throes

of an affordability crisis in this country

when it comes to automotive?

Have we not watched this story already with Jeep prices?

This is data from February of 2024.

Jeep had increased their prices 61%

over those prior five years sales

than crashing 34% during that same period of time.

Haven't we seen automakers do this, Dad,

and what this may it causes for their brand?

Oh, we can continue to go up market, up market,

up market, higher profit margin vehicles.

But eventually those customers say, no more.

I don't wanna pay for a $70,000 Jeep

or in this case a $60,000 Mazda.

And you made the comment earlier

the thing that concerns you most about this.

We're just losing another economical affordable brand

in the market.

Yes, I mean, you know, one of the things that

in my mind made Mazda a great opportunity vehicle

for people was the bang for the buck that you get.

It is a good quality vehicle

that is well equipped and well appointed

at a reasonably inexpensive price point in today's world.

And what we're seeing is that those price points

are going to go up or going to disappear

because there's going to be less availability

of some of those models than we had seen in the past.

And that to me, that's the unfortunate part.

You know, if you have an affordability crisis

and hopefully I think we can all agree

that we do when it comes to automotive.

Yeah, we totally do.

So if you have that affordability crisis

and brands are finding it harder and harder

to be able to produce vehicles

to be able to sell at the cheaper end of the spectrum,

it means that there's just less choices for people.

And you know, if the average car payment today

is $750 a month for a new car for 70.2 months,

that's not gonna get any better

if the less expensive cars become harder and harder to get

or just don't exist at all anymore.

Let's look at those data points, Dad.

Output at Mazda's factories in Japan fell 28% last month.

Worldwide production fell 23% to 86,551 vehicles

in July for a six consecutive month of declines.

Their exports from Japan fell 18% in July

with exports also trending lower for the sixth straight month.

Exports to North America fell 12%

while shipments to Europe declined 16%.

Overall, exports of the Mazda 3 dropped 27%.

Last month, global sales of the Mazda 3 fell 18%

in July, the fifth month of declines

while worldwide deliveries of the CX-30 fell 19%

in that last month,

working in decline for every month this year.

According to Markline's company,

a global automotive research portal.

So think about that for a second.

That option is just going to go away.

You drive a Mazda CX-30.

The reason you chose a CX-30

is because it's insanely affordable.

Your lease payment on that is what?

$374 a month for 36 months.

The average monthly payment right now

for financing a vehicle is well

in its in excess of $700 a month.

So you're at half that, you're leasing, sure,

but no matter how you slice it folks,

he's got transportation from point A to point B.

People for a long time have asked us that,

what's a reliable brand that you'd recommend?

Mazda, we would say Mazda.

And what are they showing here in this data

and most importantly with their production?

Slashing, slashing is using the production

of the Mazda 3 and Mazda CX-30.

Is they're saying, you know what?

Those vehicles don't make us money right now.

So we're going to stop producing them.

It's the same strategy we watched over at Jeep

and now Jeep's obviously reverting back

and trying to go a little bit more downmarket

because they ostracized

and pushed away so many of their customers.

It is one of the unintended consequences

of these trade policies that we have at the moment.

And it's an unfortunate consequence

but it is in reality one of the consequences.

That many of the brands or many of the models

that have been doing well in the GM lineup,

well, they're built in either South Korea or China.

And so those vehicles are impacted.

We're going to see some of those prices go up

or perhaps we'll see some of those production

and the quantities go down.

It is one of the unintended consequences

where you're going to unfortunately make it more difficult

for more people to be able to participate in the new car market.

Yeah, you absolutely will, Dad.

The other story I wanted to touch on this morning

and then we'll jump over to the chat would be from Nissan.

This is super interesting here, folks,

because it plays a role in all of this.

Not only do we have prices going up

because automakers are making a decision

to get rid of some of their more entry level options.

That's the story with Mazda.

You then have this.

Nissan turns the hybrids for sales sizzle

as EV demand fizzles.

Quite the headline from automotive news,

but we know producing electric vehicles is more expensive.

Dad, and the average transaction price for electric vehicles

is more expensive than internal combustion engine vehicles

and hybrid powertrain vehicles.

And you have Nissan here,

a manufacturer that has been struggling for a long time.

Yes. They've been on our watch list of OEMs

that may not make it into the future.

Well, Dad, they're pivoting on their strategy,

which must be expensive.

All these automakers were going down the path

of producing electric vehicles.

Well, it's not easy, I don't think,

and can't be cheap to say,

OK, you know what, scratch that EV future.

We're going back to internal combustion engines.

There's costs associated with that.

But anyway, what's going on here with Nissan?

Well, Nissan, in a valiant attempt

to save themselves from from disappearing forever,

has decided that, yes,

some type of hybrid powertrain

would be the way to get us to where we need to be.

And in order to do that,

we need to come out with 20 new vehicle

or updated vehicles in the next two to three years.

So you are going to see from a dying company,

a last ditch effort to win back some market share

by just continually bringing out

20 new models over the next two to three

model years in order to be able to compete.

And the vast majority of them will be either gas

or gas hybrid vehicles and not full battery electric vehicles.

They have determined,

and I think rightfully so, especially here in the United States,

with the EV sales flattening,

that that the direction they need to go

is more ice vehicles and ice hybrid vehicles

as opposed to just full battery electric vehicles.

We'll see if if this works,

you know, typically what does build traffic

at at the dealership level for a manufacturer

is when they come out with new models.

You know, there's typically a lot of buzz

associated around new models.

And if if they're good looking enough and compelling enough,

it usually increases foot traffic into a dealership.

And oftentimes, you know,

sales are commensurate with that where they'll go up.

We will see if that strategy

will work for Nissan moving forward.

My hope would be that it does for sure.

Because I started my career, you know,

selling Nissan's back in the in in the Flintstone era in 1977.

And and so, you know, I would hate to see them disappear.

Two things that I think are at play for Nissan.

One is obviously 20 refreshes and new models is an absolutely crazy thing

to say you're going to do over two years.

I don't think we've ever seen an automaker

try and do something quite like that.

But to your point, last ditch effort.

And I think a lease incentives and lease payments

are going to be a big thing that Nissan leans into it.

Leads me to this other story

that I think is really important to cover that leasing in July.

New lease penetration was 11.16% of all sales up 13.27% from June.

More and more consumers are choosing leases.

And so I wouldn't be surprised here if we see Nissan over the next couple of years

really lean into leasing to be an affordable payment,

something that a consumer can, you know, stomach and also obviously new model

year refresh, etc.

So I think we're going to see a lot of combination of like new stuff

from Nissan and mega mega lease incentives or lease payment oriented

things to try and get people into a kicks or a rogue, things like that.

You know, leasing is a lot of people don't a don't like leasing

because well, leasing is just a fancy term for rental.

Yeah, it's a rental.

Yes, you're renting a depreciating asset.

There there was somebody much smarter than me.

John Paul Getty from the Getty Oil Company who said you buy

things that appreciate in value and you lease things that depreciate in value.

And unless it's like an Enzo Ferrari, for the most part, vehicles depreciate.

So I get why some people hate it because you end up owning nothing.

But if you subscribe to the premise that for the most part of your life,

you're always going to have a car payment.

The least expensive car payment you can have is normally found through leasing

because you're typically only paying for the depreciation.

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Granger for the ones who get it done.

That's typically dead.

You are expressly only paying for the depreciation of the term of your contract.

We have a video coming out tomorrow on the main CarEdge channel

digging into more around leasing.

That being said, I do think there's a one-two punch here from Nissan.

Dad, I think you're going to see.

Obviously, they've already made the announcement.

20 new refreshes and models.

Punch number one.

Number two is going to be insanely aggressive lease promotions against those.

And we're already seeing that data I just flashed on the screen a moment ago.

More people choosing leasing.

One out of every 10 customers is choosing the lease of vehicle last month.

And it's simply because they're looking for more affordable monthly payment options.

Everything we do at CarEdge, by the way, helps with leasing as well.

So check out our products and services back at CarEdge as well for leasing specifically.

I am the perfect example of that.

Could I afford the average new car payment today

if I were to buy and finance a vehicle for 70.2 months

with the average new car payment being $750 a month?

Could I afford that?

I could.

Would I be willing to do that?

I would not.

OK, which is why my car payment on my lease is $374 a month.

I don't want to tie up

$1,000 a month between car payment and insurance payment

to be able to get from point A to point B.

So I'm tying up, what, $500 a month to do that somewhere around there?

To me, I just think that makes more sense.

Now, will I own it at the end?

No, I won't. I have a payment.

I have an expense.

OK, I have I have a transportation expense.

That's how I look at it.

Again, we've got the we've got the video on lease and coming out tomorrow.

We'll we'll come in here from David Pops, come in here from David.

Yes, Nissan now approves by 50 credit score at tier one.

Same as an 850 credit score.

Effective. Now, I just spoke to a dealer principal at a Nissan dealership.

That would be absolutely asinine if that's true.

Well, if that's true as someone who has an 850 credit score, I'd be pissed.

OK, I I mean, what's the point of of handling your credit?

Well, to to to end up with a high credit score when somebody

whose credit score is typically considered subprime would be considered

the same as someone whose whose credit rating is exceptional.

Yeah, I it's crazy.

But apparently that's the only place they can find their their customers.

And so they're they're playing to their audience

that they think is going to help get them back into the game.

But it's man, I someone with a I'm pissed.

I would be pissed. OK.

But take yourself out of it for a second.

What does it mean more broadly?

It means I actually think I hate to say it.

I think what I was describing is true.

We're coming out with the new models.

That's number one.

We're coming out with lease incentives.

Number two, I guess number three is and we'll just approve

everyone for those lease incentives to move the metal.

You know, I mean, I can see the TV ads now come into Nissan.

Fog a mirror, sign up, you're going home in your new car.

Three hundred dollars a month.

Yeah, good credit, bad credit.

We don't care. You're riding, you're driving.

You need help getting that insurance.

We can help you with that, too.

I mean, it's just it's just absolutely insane.

You know, if human beings have such short memories,

I believe it was in 2006, 2007, 2008

that that we had a mortgage crisis in this country

because anybody could qualify for a mortgage

if you walked in, filled out a credit application

and they put a mirror under your nose and you fogged that mirror.

They didn't care what your credit looked like.

You were going to be approved for that mortgage,

whether you could afford it or not.

Then we had, I don't know, this huge real estate collapse

and mortgage collapse.

The same thing will happen to Nissan.

You can't hang your hat on people who aren't going to pay back the money

when they're supposed to, or if at all,

just because you need to move the product.

If you want to move product, just give the crap away.

You know, just tell people, come in, we'll give it to you.

Just, you know, just sign a form that says

you're going to do your best to try and take care of it

and you promise to maintain it and we'll just let you drive it.

And that way we can report it as sold.

It is pure insanity.

Dad, one more story really quick and then to the chat.

High cost short circuit Nissan's US EV plan.

This was the data point I was looking for a moment ago.

There was a $500 million investment to turn a Mississippi factory

into a center for EV manufacturing and technology.

And it's in jeopardy.

So this is, you know, an example of half a billion dollars

had been planned to be invested to go towards EVs.

And now, obviously, the pullback is happening.

Nissan and motors at all the manufacturers forward.

They've changed course and it's not cheap to change course.

No, they can use that $500 million to underwrite those bad leases

they're going to make for for people with five 50 credit scores.

Right, we shall see.

Dad, Anthony on the chat been giving us all sorts of messages here.

So let's answer some of these.

OK, you guys comment on Hertz and Amazon auto.

How do you think they'll disrupt the used car market?

How will it affect CarMax and Carvana?

So Hertz and Amazon autos announced the partnership last week, I think

that Hertz is now selling their vehicles through Amazon autos

and expansion of Amazon autos.

I don't really think I mean, I don't really understand what Amazon autos

does. You're still just buying a car from a dealer.

So I don't know you're still just buying the car from Hertz.

It's not like you're buying the car from Amazon.

They're just going to act as a coordinator to to to marry you

with the Hertz location where that vehicle is at.

Do I think that's going to negatively impact CarMax or Carvana?

No, not really. I I don't.

I mean, you know, they haven't had Amazon hasn't had all that much

success with their partnership with Hyundai to sell cars.

So why do I think that suddenly they're going to find success

with Hertz selling, I don't know, 75,000 mile used rental cars?

Hey, rental rats available through Amazon.

Hurry, come in. Let's go.

Yeah, I think I think it's relatively a nothing burger for the time being.

Here we go. Another one from Anthony.

This is the Anthony section of the show.

What car make model would you guys suggest to those who are looking

for a solid, reliable commuter point A to point B vehicle to look at?

Who has the best deals, discounts, incentives, Mazda, Jeep, Hyundai?

This would be a typical we'd go Mazda.

And I'd even still say with the CX 30, the Mazda is a great option.

I'm sticking for the time being Mazda CX 30

as a reliable point A to point B vehicle to be looking at.

Yeah, Jeep, I don't know what Jeep is going to fit into that

under the reliable portion of it.

And Hyundai, as long as it's under warranty,

you know, I think I would almost put Hyundai with their

with so many engine issues that they've had in the past.

I would almost only consider a Hyundai if it were a lease.

And so that make sure that it's under warranty the whole time that you have it.

And if anything goes wrong, Hyundai will take care of it.

But beyond their warranty period and, you know, the 10 year,

100,000 mile powertrain warranty of it, that's only for the first owner.

OK, otherwise it's 550.

So I don't know.

I still think Hyundai has a lot to prove as far as engine quality

and things of that nature.

But they have caught the fancy of the American buying public

and their sales continue to to rise month after month.

I'm with you, though, there, though, I'm wanting one under manufacturer warranty.

That would be ideal for me.

OK, we're going to switch gears just for a second here, because we have to do it.

We're up to 109 recalls from Ford, Dad.

There were more new recalls that just came out recently.

Last week when we did this, it was 106.

Yep, we're up to 109.

I'll zoom in 109 Ford Motor Company.

This just keeps getting worse.

We don't have to spend too much time on it.

I just thought I would acknowledge that, like, it just it's damning.

I mean, it's just bad. It's just really bad.

I think their new slogan is a recall day will keep the profits away.

It's just crazy.

I mean, every day we come in here and we look, they're averaging

pretty much a recall a day.

I mean, well, how many?

No, business day, we recall per business.

How many perhaps? Yeah, I mean, it is.

It's just it's pure insanity on Ford's part.

And I've said this in the past and I'll say it again, in my opinion,

it is it is malfeasance on the part of the board

to 166, 166 business days so far this year.

Dad, they're at 109 recalls.

Yeah, then they got a little work to do if they want to do a recall a day

will keep the profit away, but they're they're trying.

That's crazy. That's crazy.

Yes, yes. And it's certainly.

I know they they like to say, well, we're being proactive

when we're taking care of our customers.

Well, if you really wanted to be proactive, build a better car.

And then, you know, you take care of your customers that way

so they wouldn't be spending time in their local dealership service departments.

But that's what I know.

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So take a peek and take advantage of that.

Dad, yeah, he wants to know did I enjoy Kentucky?

This segment of the show will be called scaring my dad on YouTube.

Sound good? Not really.

I had an absolute blast in Kentucky.

Red River Gorge is beautiful, Dad.

Yes, it's a really, really, really good time.

Yes, I can hear I got to figure out how to share this screen one moment.

Do that, do this, do this, share screen.

You ready? Yeah, yeah.

Oh, this is interesting. There we go. OK.

All right, here we go.

Let me pull this up.

So, Dad, this is a video of me falling. Excuse me.

Oh, you can't see it.

Thank God. One second.

Can you see it now? No.

Try it now.

Hmm. Can you see anything? No.

OK, bear with me.

What a bummer. You might be you might be saved.

Yeah.

I still think you should take me up on my idea of that you should concentrate

on golf and tennis, golf and tennis are fun, but I don't know.

They're not fun.

Oh, now it's so interesting.

It flashes up for a second, but then it doesn't stay.

OK, I'm going to try one more time.

Yeah. Can you see it, Dad?

Went away. It disappeared.

OK, guess you're not going to be able to watch it.

There you go. Thank God for that.

You fell? I fell so many times.

Yeah. How high was the wall you climbed?

The highest one I went up was

hmm, probably like a hundred feet, 105 feet.

Oh, my God.

Yeah. I'm going to try one more time, Dad.

Give me one second. Really?

Do we have to?

Yeah, I think it's important for you to appreciate, fully appreciate what I got into.

OK, one more time. Share screen.

OK, let's try again. OK, we're trying again.

Ladies and gentlemen, there's Zach.

Hey, it's working this time. Ready?

Not really. There we go.

Yeah. Yeah.

Whoa, whoa, whoa, whoa, whoa.

What is that nonsense?

Why? What is so exciting about that?

So I actually did something bad there.

I like grabbed the anchors because I got scared.

But yeah, pretty good fall.

Yeah. Well, yeah.

Yeah. And I can see you're just wearing so much protection.

Don't aren't those rocks look sharp?

One more for you, Pop.

So I was climbing, doing a good job, right?

Yeah. Climbing, climbing.

Yeah. He's climbing.

Yeah.

Yeah, you're climbing.

Yeah. Oh, and now you're not climbing.

Yeah. Oh, yeah.

No, that looks like so much fun.

How many people at the bottom have to hold the rope so that

they don't go flying up in the air as you're falling down?

That's one. It's pretty cool.

Yeah. We're saying weight is you more heavier than you.

Yeah, if the person's lighter than you, they can get pulled up decent amount.

I actually, so we didn't get on video and I'm kind of glad

because I think you would you would lose it.

But there was there's this climb called air ride equipped

and I was at the anchors and yeah, I fell about 35 feet.

Excuse me. It was a big fall, man.

It was scary. It was very scary.

And now I'm like my palms are sweating just rewatching it.

But during the moment, just concentrated, you know, it's really fun.

So I had a blast.

Red River Gorge is awesome.

Miguel's super cool. It was a really fun experience.

Oh, really? Tennis, golf.

We're playing a level.

Slowing, you know, how many people like accidentally get hit

by a flying bowling ball? Not very many.

Not very many.

Yeah, you know, and if you fall, I mean, what, you're going to drop

what, two, three feet? That's 35.

I'll try bowling, dad.

I like tennis, but it's it's really, really, really fun.

And I did it.

There's like a grading system.

Dad, my goal this year is to do an 11a outside

and I got up and 11a there. I'm really, really, really proud.

OK, so now that you did that, you can quit.

You can stop.

We'll find something else.

Raise the bar, man.

No, no, we don't need you to raise the bar, you know,

because at a certain point you raise the bar too far.

OK. And things don't work out the way.

Yeah, pickleball and things don't work out

quite the way you hope they would.

So, you know, just find something.

You've got a company to run mid-air.

I could do mid-air.

You could, but, you know, you'd probably fall on the crochet needle

or something that hurts yourself.

So, thank you, Rich, for the kind contribution.

Wait a while before you free climb out, Cap.

I'm not free climbing anything, Rich.

Don't worry. That's craziness.

Yeah, yeah. I mean, we saw what happened when you don't

free climb and you only fell 35 feet.

Competitive napping.

I like that one. You know, that one I could win.

You're at first place.

Salsa, I do like salsa dancing.

There's so many different things that you could do.

And, you know, would we get a kick at a watching video

as you view salsa dance?

I'm not sure if it'd be a very soulful dance,

and don't worry about that.

I think so, but, you know, I don't get a kick

at a watching you climb rocks like that.

Well, maybe we'll get you outside one time for a trip.

It's really beautiful.

No.

All right, folks, we're back with more Car Edge Live

tomorrow.

Please tune in and join us.

Then, Pops, enjoy the afternoon.

Thanks for indulging me.

And yeah, love you.

Well, you know, I think very highly of you as well.

And congratulations, once again, on being part

of the New York Stock Exchange Live program this morning.

Make it a goal to give on more shows like that

as opposed to climbing them damn rocks.

Sounds good.

We'll see you back here tomorrow, folks.

Love you, dad.

Thank you, everybody.

Love you too, handsome.

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Mazda 3

Mazda Cx30

Mazda Cx50

Mazda Cx70

Mazda Cx90

Mazda Cx3

3 Mazda3

Mazda Cx5

Nissan Leans

Nissan Rogue

About this episode

Original notes