Starting,Running, and Owning a Business What Does It Take? Episode #958

Starting,Running, and Owning a Business What Does It Take? Episode #958 Pints and Polishing Auto Detailing Podcast · Jun 16, 2026

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Term

Apple CarPlay

Apple CarPlay lets you connect your iPhone to your car so you can use maps, music, and calls through the car’s screen. They’re saying the install left a big opening/gap around the screen.

Term

gap

They’re talking about a big opening/gap around the screen after installation. That gap can let water get in and can lead to problems with the electronics.

Term

electrical is definitely going to get fried

They’re warning that if water gets into the electronics area, it can damage the car’s electrical parts. In other words, the system could stop working or be ruined.

Term

interior got torched

They mean the interior was overheated and effectively burned. It’s not like normal wear or a stain—once it happens, the materials react right away.

Term

totaled

“Totaled” means the insurer decides the car is too expensive to repair. They may pay you a payout instead of fixing it.

Term

resale value

Resale value is what your car is worth if you sell it used. If it’s not worth much, insurance may decide it’s not worth repairing after damage.

Term

degreaser

A degreaser is a strong cleaner meant to break up grease. If it’s used on the wrong interior surfaces or in the wrong way, it can cause damage or leave residue.

Term

infotainment

Infotainment is the car’s screen and electronics for things like music and navigation. If it gets damaged, repairs can get costly.

Term

nav

Nav means the car’s built-in GPS directions. It’s usually part of the same screen/electronics as the rest of the infotainment system.

Term

PPF

PPF is a clear protective film that you put on your car’s paint. It helps stop small scratches and rock chips from damaging the paint.

Term

coatings

Coatings are protective products you apply to the car’s surfaces. They help the car stay cleaner longer and can make washing easier.

Term

ceramic coating

Ceramic coating is a protective layer you apply to a car’s paint. It’s meant to help the paint resist dirt and make washing easier, but the results depend heavily on how carefully it’s applied.

Car

A Dodge Ram is a large pickup truck made for carrying things and towing trailers. People talk about it a lot because it’s a very common truck on the road. If you’re detailing one, you usually focus on cleaning up dirt and protecting the paint from everyday use.

Car

AMC Matador

The AMC Matador is an older car made by AMC, mostly known from the 1970s. It’s a classic model, so people may mention it when talking about older cars and how to care for them. Detailing a car like this often means paying attention to older paint, trim, and interior materials.

LIVE

Welcome to the pints and polishing podcast, the most influential and listen to podcast in auto detailing. Welcome to the community.

All right, man. Wow. Summer's shandy, definitely because summer's here. We're 95 in the next couple of days. I love it, right? This is my time. Yes, Mildren, everybody else that knows, listen, the doors are off.

This is my moment. I'm like Olaf from frozen, you know, just dreaming about summer. This is my moment. This is what I live for. Nick thinks he's got the best heat. I don't know if he's got the best heat or not. I think the heat in Oklahoma is pretty

hot. It's only hot where you guys are. It's only hot where you guys are. So you know, the best part about summer for me, right, the alignment's done, everything's good to go on the Jeep. Like I said, doors are off. Hey, and I mentioned last week, remember getting a new airplay, the stuff or my car going back and forth to my phone. I've got a 2011 Jeep. And I finally am now getting air carplay in the

phone. But what I didn't expect was this giant gap in between where they do install it. I did not install it. I had somebody professionally not very professional. Not very professional. And the first right like they're showing me all the stuff. They're like, Look how cool this is. And I go, What about this big gap?

They just kind of look at me and I'm, I mean, it's just dead silence. It's like, Well, what am I going to do with this gap? You know, like, I guess back in the day, there was all these decks and you would put like, you know, this, when they're usually like another deck that you'd always

put something you would put, you know, you would put the surround there you would you would, you know, beautify it so to speak, you would make sure that that it was set in there. I mean, is it a screen?

Yeah, it's a big screen. Yes, it's a screen. But then why didn't they pick a screen that fit the area? Great point. Great point. You could see some stuff around like the deck had something to push in. This is what Oklahoma 101 right here.

And listen, I go, I go, listen, man, it's a Jeep. What's going to happen man? Hopefully you used a deck that could go with a Jeep. They said, Well, yeah, I mean, we searched.

I hope right, but it didn't fit. You go, How? Well, the electrical is definitely going to get fried.

How do you give this back to a customer? There's a huge giant gap where water's going to come in, everything's going to be done. Listen, we asked that question. I But then we see it happen. How do you give this back to the customer?

Case in point, you and I got sent. Listen, we think summertime we should be getting sent, we should be getting sent photos and videos of like the spray from bugs and all the flashing going on. That's what we should.

The elevator right now, it's got to be the heat, right? It's got to be the heat. How many doors and interiors are just getting fried? Yeah, I mean, all out fried white. It was a black car and now it is white on the inside.

So we got sent a video. And this woman, what was the year? 2021 Palisades?

She said it was a five year old Palisades. This is 2026. So right. Yeah, they would have bought it. Well, it could have been 2021 or 22. Yeah, it could have been a 22 model year.

So to lay out this video, you basically the detailer is not making the video the customer is and basically like going through that whole interior got torched. And when I say torched, I mean, torched.

We say why we say why? Yeah, she she's in this video way too calm for what happened. Very chill. You want to talk about you want to talk about luck of this detailer that this woman was the woman number one that was your customer and number two making the video.

She's like a good old fashioned.

So then she's like having them like come back to fix it.

Yeah, she already had them come back to fix it. Yeah. And then she even saw some stuff down the bottom where she goes. Well, I guess they missed this part. So I have to get them back out here again.

Ma'am, this is not fixable. Like this is not fixable. And I really don't want to beat this dead horse. But I don't know how you torch the first panel and then go on to torch the rest of the interior.

Because for any of you have never watched an interior get torched or seen it in person, it's torched immediately.

So I was going, how do you get that back to a customer and you're like, how do you get to door number two? How do you how to the dash to the kick plates to the guys when I say the whole interior was torched, the only thing really left was like the leather.

And we don't even know how damaged that is. He could have just stripped the coating off that too and had all the color coming off of his onto his towel. Like I actually don't know how far this went. I know one thing.

Every piece of plastic was torched. And if you've ever seen a torched interior, it happens immediately. This isn't like they gave it back. It was perfect.

And then, like a week later, go, Oh, I don't know what happened. There was some kind of reaction. No, it was reacting in the moment.

Like this was unbelievable. And the bad news for this woman is she probably paid a pretty penny for this vehicle because at that time things were going for 60 70 $80,000.

It's probably got a resale value of 25 to 30. And if she calls her insurance, this thing could be totaled.

Really? You think so?

Buddy, did you see a piece that didn't need replaced?

She even did show the back and she was like, you know, this is where my toddlers are, you know, so maybe we did some of this. There's some scratches. You can see some scratches on the carpet where you know the guy was like with something like

I'm not sure if this was here, but maybe, you know, I mean, it was

to me, it'd be pretty close to being totaled. I mean, if they found damage on the seats and that the coding, I mean, you'd be talking about a significant and who knows what he left in the carpet.

You know, who knows what every PC he used across or degree, I mean, could have been a degreaser, I guess.

I mean, I don't know what was used. But like you said, this constantly coming across our feed and videos being sent or posts being sent, we have to say it this way, guys.

If you're not using a product like revive, I am telling you this stuff is happening.

And the last thing I want to get is one of our listeners sending us a text going what just happened to this interior. This stuff is not what it once was.

Interiors are not what they once were the plastics, the piano trim, the nav, the infotainment. This is a different world and see a net woman's video.

Although you're sort of laughing out of amazement, you're going, holy shit, you just destroyed a family's car.

Yeah. And for the people that go, you know, detailing is a luxury.

No. Now, if you're a mom with some toddlers, it's a necessity.

Yeah. I mean, yeah, it's a luxury if you got somebody else to do it for you. But it's a necessity that it gets done. Right.

I guess the luxury is now finding who can do it the right way. That seems to be a luxury.

I think we're a little bit loose with the word luxury because of services like PPF because of services like coatings.

Do I think those become on the luxury side of things?

Maybe that can be an argument. But like you said, a mom with some kids, is it a luxury to have a clean vehicle?

No. I mean, the amount of germs and bacteria and stuff that comes with having kids and a family riding around in the vehicle all the time.

She wasn't paying for luxury. She was paying to have her car basically cleaned.

And now this has turned into the entire interior probably looking at replacement.

And who knows if they damaged electronics, you know, that she hasn't found yet. Who knows what went on here.

So I get the whole this is a luxury thing. And there definitely are services that get to that luxury space.

But a mom and a dad trying to have their family hauler just cleaned up and taken care of.

I would be with you. I don't think it's right to call that part a luxury.

Yeah, I agree. You know, the question that's asked on a regular basis.

How do I start a home based car detailing business?

Well, the fastest way to get out of a home based car detailing business is to do that.

Right.

Yeah, you know, I think most people that are asking that right, you know, you'll see it to whether it's in groups, you'll see it.

People online searching, you know, whether that's Google, you know, YouTube, whatever.

There's a lot of people searching. How do I start?

You can even go especially now with the economy where people are.

There's a lot of people searching. How do I start a home based detailing business?

Listen, I think it's also a little bit of a loaded question, right?

Because if you unpack it, I think most people, they start going, you know, well, what do I need to do the work?

Right. How do I start?

So let's unpack from the very beginning, in a sense, some necessities, and then we'll get into some other things.

All right, so I'm going to start a home based business and I'm a detailer.

The very, very necessities that I need to get.

We go top five or so, you know, we go for it, you know, products, you know, picking your product.

Well, this woman proves picking your products should be a lot more thought about than it probably is.

So that's probably a good one.

Look, you're looking at vacuum and pressure washer and things like that.

You know, I think the thing that I think

Let's go through them.

Because there's the people that even inside of our group have talked about pressure washers or vacuums, right?

So, you know, vacuum, if I'm at my house, is that a wall mount?

Could be if you feel like you need to, right?

You know, I was always okay with the good shop vac.

Yeah, yeah. No, I mean, we like, you know, we use rigid.

Yeah, it's better. Right?

Shop back.

It's a shop back, but you buy a rigid one with all of the auto detailing accessories, you know, they have a separate thing.

That's just an upgraded hose.

It's a little nicer.

I think it's like an extra, I don't know, 100 bucks or something, but it works great, right?

You get the crevice tool, you get all the different things.

So, yeah, I mean, obviously a vacuum.

And when I, when I hear home based business, one of the things I want to say here is a home based business doesn't mean you're always doing business at your home, right?

You're doing business out of your home is what usually a home based businesses.

So for detailing, if you're going to start a new detailing business, the facts are, if you're trying to do this full time, the way to get started for most people is to be a mobile detail, right?

Love it.

And when you, when you look at that, you know, pressure washer, water source, vacuum products, like you said, and maybe this may sound, you know, kind of crazy, but the story we just shared shows it isn't products need to be given some thought.

Not, is this the cheapest thing I can buy?

Because first we find that people don't understand dilution ratios, so they don't actually know what's cheaper, what's more valuable, what is this, what is that?

But I think in our space, I see a lot of people trying to jump into the deep end of the pool.

I think you and I have probably seen that change in our career.

When you and I started, people started doing general detailing, right?

Exterior, interior, call it a day.

That's what they did.

I still believe that is a very, very smart place to start.

And so when you're talking about starting a home-based detailing business, you're talking about number one, you're running it out of your home, but you're mobile.

And I would really say with the amount of questions we see in a lot of Facebook groups, not our own, there's a lot of people that need to probably go back to the beginning of the book and learn to wash a car, you know, detail an interior, learn the basics.

It's the best place to start.

All right, so basics, you know, learning those basics, then you got to ask the question, right?

Because how do I learn if I'm somebody really trying to go, I want to start this as a home-based business.

Love that you mentioned mobile.

I really do.

I didn't think of it that way, even though I was mobile, right?

That's how I started.

I just, I read the question though and I thought, how do I open up my garage and have a detailing business in my garage?

But you're right.

I so love that you mentioned mobile.

See, when I thought of it, I think most people immediately go to, I just see all the people taking about their floors, their lights.

How does my shop, my garage look?

I just go, is that where I need to start?

Yeah, it is important because we'll get into aesthetics.

We'll get into that here in a little bit, but you know, how do I start the next people?

If we unpack it, I think some people are going to go, oh, how do I start?

Well, that means I've got to go get a license.

I've got to go get something to make sure everything is, you know, buttoned up to the T and right.

I mean, they're not wrong.

Yeah, they're right.

They're right.

But are they right?

I don't know.

You know, we go get a business license, open up a business.

You know, with all these Internet, all companies now, I mean, just go open a business.

You know, you need to find out if you want to be an S corp or an LLC, talk to a tax professional, pay him a couple hundred bucks, you know, or whatever they charge to give you some very light advice on what you should do.

Now, that stuff's going to become important and it's important from the get go.

And guess what?

If you don't have the money to, you know, basically incorporate yourself, it's probably a red flag to just take a deep breath, you know, stay at your current job, get the money saved up.

Like if you can't do the basics, you know, starting a business, you're already starting behind the eight ball.

Okay.

Businesses are hard.

Don't put yourself further behind the eight ball.

Right.

Just don't do those types of decisions.

And so yeah, absolutely.

You know, get a license, make sure you're good with your city and your state and federally, you'll get an EIN number.

Just do all of that stuff.

Now open up a business bank account.

Largely, most of this stuff is free.

I mean, you can get an EIN number for free.

You just have to, you know, open your business.

So if you don't want to use one of these companies that I think they charge what like 300, 500 bucks or whatever it is to do all of it for you and make sure it's all done correctly.

I would tend to go that route and I did go that route, you know, myself.

So it's not like I'm telling you to do something I haven't done.

It's exactly what you and I did as we entered a part.

I mean, we just, some of these things have to be done.

Just move yourself in the right direction from the get go.

And you're right to give people the online, right?

You know, you could go talk to somebody or you could handle some of this easy.

It is very easy to just talk to somebody online.

I would imagine, you know, with the amount of websites that, you know, Rocket Law or any of those.

I don't even remember who we use.

Remember LegalZoom?

LegalZoom, that's what we use.

Yeah, LegalZoom is like, they just have a package.

You pay it.

They send you like a binder with all your paperwork and an email with all your paperwork.

Like, so these are the basics, right?

And if you're not willing to...

Is that more important than just getting out and learning?

That's where I guess I go, do you have to?

You're smart.

You are saying it the wise way, right?

The wise way would be get all your paperwork handled so you don't have any issues.

I just know that a lot of us are like me.

We just got out there, started cleaning cars.

Yeah, I understand that.

I just think, and I guess there is no right or wrong.

People are going to do it the way they want to do it.

I just think it comes back to setting yourself up for success is going to give you a better chance to have success.

You know, I mean, that's what it comes down to.

And if you don't have a lot of these basic things, you could run a sole proprietorship where you basically go down to the bank

and let them know I'm operating a sole proprietorship.

I never really did that.

So I can't tell you the inner workings of that, but that is an option.

But you're right.

I mean, most people are just going to do it, you know, quote unquote their way.

And that's okay too.

But I think a lot of this stuff, when I hear about people wanting to start businesses and you and I get talked to by family and friends

and, you know, people that know we own businesses, your your ecosystem, so to speak, all my son or my daughter or my brother-in-law or somebody's going to start a business.

Can you talk to them?

And I just find people don't realize how far behind the eight ball they are.

Like business is tough.

It is not the I'm not sitting here trying to say it's the toughest thing in the world.

I'm also not going to be the guy that tells you this shit's going to be easy.

Because again, you got to pay taxes, you got to do all this kind of stuff.

And I get if you want to operate in a different way, that's not really who we're talking to.

It's about people that want to do it on the up and up.

And there's just some realities around that.

Hmm.

I think also the real question that people are, you know, if they're typing that in or they're going to ask somebody, how do I do it?

I think the real question they're also asking is, will I make it?

Yeah.

Right.

They do want to understand how they do it so they can really know, well, will I make it?

If I do these things, am I going to make it?

That was in a sense a lot of the heartbeat I felt last night as I was watching the freedom.

Was it freedom?

Not freedom fest was freedom.

Freedom 250.

Right.

Love the UFC fights.

Thought it was amazing to have it there at the White House, just like everybody else did.

And it was super cool.

It was a great job.

Yeah.

The performance.

Yeah.

It was so good.

So good.

But the question, right?

Each of those fighters were asking themselves through all their days through everything from when they started to that moment is, will I win?

Will I make it?

Yeah.

I think the question that Dana and them asked from when they bought it the very first place, will we make it?

What are we going to do so that we make it?

Yeah.

Right.

That seems to be about right.

Just imagine buying and was it 2001?

Yeah.

And then 2.5 million and they went like 40 million in debt.

Yeah.

And then 25 years later, walking out of the White House with the president.

Yeah.

It's a look, you know, I'm connected closely with it and I'm here to tell you, man, people always forget the $40 million in debt.

The $40 million in blown money, the $40 million not knowing if this thing is going to work.

And, you know, it's easy to look at 20 years later.

But those of us that have had success, don't get enamored with, they just got all this money.

You go, what did it take in that 25 years?

Because anybody that's had any level of success and stayed in business as long as you and I have had, which is, you know, you're coming up on a couple of decades of owning a business.

I'm at 16 years of owning my own business.

I know friends and family that started their business 10 years after me that's already failed.

I know people that started around the same time.

They're working for somebody, right?

This is not a judgment.

This is the reality of all this.

And one of the most sobering things to me, it's great for me that I learned this way later.

But it is a fact is 90% of businesses fall into two camps, failed, which is the biggest camp, or the next one is not worth owning, because there's not any real finances to the business.

You can't pay yourself a reasonable wage, less than 10% of business owners ever make $100,000 a year.

Think about that in 2026, when so many people are complaining about the cost of things and those kinds of things.

So I think the really sobering part, when you see something have success, the smartest people that have had some success always think about what it took to get to that point.

They don't just look at the White House and go look at how great these, you go, man, imagine the 25 years of headaches and problems that you've solved and all the things you've gone through.

And if you're not going to be into that business is going to be really tough, because it's all problems and solutions and ups and downs and all those different things.

And I don't think everybody's built for that, because it is a lot of ups and downs.

So not only was, you know, the UFC, but also you're thinking of the fighters, right?

Oh, yeah.

The relationship, I think, is a word that, you know, when I think of him walking out, you know, with the president and, you know, over the years, there's no way they did it by themselves.

There was always relationships.

There was always other people involved, whether they were helping somebody else, right, and now the favor gets returned.

Yep.

Or they were the ones, you know, needing some favors and then they got right, but that's a relationship.

A relationship is give and take.

A relationship, you and I've talked about how a relationship inside of a storm needs to be like a tree that has some flexibility it gives, right?

Like relationships are tough, but they're one of the most important things.

If you're going to start a business, you've got to have good relationships outside of, you know, your inner people, right?

Whether that's the people you're buying from or, you know, I mean, you just paired off anybody.

I would say you go into business, your relationship has become one of the most important parts that you can never shake off relationships.

Yeah, I'd say it's probably one of the hardest things for any of us to really understand in the moment how relationships will impact what you're doing, right?

So examples of that are, you know, you and I've had some tough conversations with some vendors here in 2026.

I mean, some real, like, very tough, like real problems.

And the reason is, is because the global market is in shambles, the war in the Middle East, etc.

The crazy thing is, every single one of those relationships has caused us to be able to move forward even when things were very bad.

And there's one that was extremely bad.

Yes.

And I was so glad.

I was so thankful.

I opened that conversation.

I go, guys, I want you to realize Nick and I both value, we both value relationships.

This conversation is important to us.

Yeah, it can turn your business life better and it can certainly turn your business life a lot worse.

And in some cases just be fatal, like you can't overcome it.

We had the story at the beginning of the podcast.

You know, if this woman was a different person than what she is, that business could have been put out of business.

I mean, she could have put those photos all over online.

You would have never run from it.

Like you couldn't get away from it.

It would have just been visually so damaging.

But you look at relationships and we say this a lot from the hyper clean side.

You got to be careful who you burn.

You got to be careful.

And you got to be careful taking relationships for granted.

If people have given to you put into you, how are you returning the favor?

Whether you like that system or not, that's how the world works is that you can sit here and believe everybody's doing things out of the goodness of their heart,

or you can understand business is a different world where it is a give and take people put into you, they're going to expect something out of it.

And that doesn't make them bad people.

That makes them understand business.

And what we find is, in a lot of ways, really great people that understand that, right?

And you go, man, there's a lot of people that get this part of the business.

On the other side, you go, there's a lot of people that don't get it at all.

And they have a smaller network.

Therefore, they have a smaller business.

Their business isn't growing.

They aren't able to lean on people for help because they've burnt them.

And all of a sudden, it becomes a really, really tough environment to run your business.

All right.

So there's a fighter particularly.

I want to have a moment.

This is Chandler.

Yeah.

40 years old.

Yeah.

Just just say it out.

Just just think.

Yeah, and probably you want to stay home.

Yeah, right.

Yeah, probably should probably should have stayed at the crib.

Yeah, probably should have, but put in some effort, even had the his one of his famous

what is where he puts that foot on the back chain link and then jumps, you know, he's

he tried that one didn't quite work.

He should have probably stayed at the crib.

Probably should have, but he didn't.

I just had to think though, just like we've talked about some of the other phenomenons,

right?

Somebody is 40 plus and still going after it.

We talked about LeBron.

We've talked about.

Well, I mean, look at the heavy weight was Cyril gone and and potato.

It was what 36 and 38.

You know, those guys, I mean, you know, you have plenty of people, you know, Justin

Gage, he's getting up there who had probably the most unbelievable performance of his career.

Most important, you know, that probably puts him smack dab in the middle of being a Hall

of Famer now.

No question could have been before, but now he's a Hall of Famer that changes his course

in history, that specific fight, although the diehards know who he is.

Now the world knows who he is.

He's probably changed his economic reality because of last night in a lot of ways.

I know he's talked about walking away.

It might be a little tough after last night and some paychecks that might be coming your

way with sponsors and whatnot.

But you look at all of this and there's a whole team behind these people.

You know, if you've never been in that gym culture and this specific sport, you can't

imagine how many people are responsible for helping you get there.

Not only your family or your wife or whoever, you got hell three to four corner men.

Buddy, you got a whole team at your gym.

You know, that's another 10, 20, 30 people.

You know, you got diet, you know, you got nutrition guys and weight cutting training

people and nobody got there last night on their own.

And then when you get into business for yourself, you can believe you're going to do this all

alone.

That just never happens.

It just, it just does not happen that way.

All right.

So if you're going to give your one thought to anybody listening to like how they could,

what is it that they need that they're going to sustain, you know, to be able to go and

I'll go first.

That way you can think through it, you know, because I'm just lobbing this out to you.

I get notes.

You and Rob both get the notes.

So if anybody doesn't know, I just get stuff sprung on me.

You know, but the question is going to be right.

Just thinking of him and thinking, you know, as you mentioned, he thought about putting

him up.

He's thought about it before.

I'm sure that in other fights and other times he's thought about quitting.

Right.

So we got to think of the word sustainability.

How does somebody keep going and define it for however long you want to, right?

Let anybody take this to themselves and go, I want to do fill in the blank, you know,

this detailing business for, you know, 20 years, I want to do it.

There's plenty of people that go, I want to do it so my kids can take it.

Right.

We've heard that.

We want to build it so my kids have something, right?

We want to do it so fill in the blank.

But whatever it is, you got to sustain that business not only for a couple of years, but

it's for a couple of decades.

Right.

We're talking a long time.

So I'll go with my answer, which has been my answer.

I've never, ever waved off of this.

It's the reason why I got into car detailing.

Sitting at kids take you outie listening to my roommate tell me about guys down at the

IGA cleaning cars.

I go, Wow, I like to clean my rodeo.

I mean, right?

Like, I don't know how else to say to somebody, if you don't like what you're going to get

into business to do.

I'm not sure why you're doing it other than Nick's answer to make money.

Like, okay, but if you're going to sustain it, not great, you might, you might have to

love money.

Cool.

You might be one of those people.

But if you're not one of those people, not everybody is right.

If we're real, not everybody is.

And so what gets you in to sustainability?

Love love gets you into sustainability.

You love to do something.

Now, how do you know if you love to do it?

Well, well, here's the cool part.

We're all dope heads.

What do you mean?

Well, in our brain, we released dopamine.

Dopamine is what gives you gratification, right?

When anytime you like something, whether you think about it or you do it, you get a drop

of dopamine in your brain and you go, ah, this is great.

Right?

Whatever it is, everybody talks about addictions.

You can go through every single addiction.

It's all about the dopamine, right?

So if you can get addicted, if you can really like something and then love to do it every

day to where it doesn't matter all the BS.

Well, I think you found the absolute golden, golden chalice, if you say, right?

You can go back to that, right?

I think you found the golden answer to life.

Hey, I get to wake up every day and do what I like to do.

Yeah, I would say that's probably important.

I don't think everybody's going to have that experience.

One of the things I would probably say to people, if you like whatever business you're

going to start, if you like being a carpenter, a plumber, a detailer, more than you like

running a business, I don't think you're going to be sustainable.

The minute you put business owner as part of your sort of title in life, the most important

thing is to understand you're a business owner first, you're everything else second, right?

For me personally, that means that a really smart business owner thinks long term.

So you're going to think about customer relationships.

You're going to think about hiring team members differently.

And what we see, I mean, all you guys see the Facebook groups, it's like, I found a deal on this.

Well, that's, I mean, great.

Thanks for sharing that, I guess, but you never find the most successful people having those

conversations and they weren't having those conversations when they weren't successful either.

They were just head down running their business.

And I think a lot of people think that successful business owners, first of all, started off

successful, which isn't true.

You got to realize if you're looking at somebody that's successful in the detailing space, now

they were once where you're at.

And I think a lot of people look at this very short term, how to make 100 bucks here, 500 bucks there, 300 bucks there.

You know, we hear all kinds of stories through our network of distributors of, man, this guy's got all the talent in the

world that buys from me, but he just doesn't show up and take care of customers and do things the right way.

It really is sad to see.

That's just somebody that's not not really taking it seriously that they own a business.

So, you know, when we talked about going on legal zoom and getting your business paperwork in line, part of it is you're

showing yourself.

You're serious about it and not serious about detailing serious about running a business.

That's detailing cars.

So I would say that's what I would look at is if you know there's perfectly good reasons to do this on the side and make a

few extra bucks.

I've known a lot of men and women over the years that have done that.

So do you.

But if you're looking to do this as a full time gig and you don't really think of the implications of what is what is five years,

10 years down the road.

I don't mean you got to have the plan in place.

But if you think that way, you take care of your customers better.

You take care of your people better.

You take care of the system better.

You foster vendor relationships and you value those.

It's like what you and I see.

I've seen guys that are on their 10th ceramic coating that they put on people's cars in their five years and that person's not

really all that serious.

They just aren't, you know, they can tell themselves they are, but every installation is different.

You had no way to test any of those companies.

You're just slapping stuff on people's cars with no real decision making that's at a high level.

And that stuff to me now, I wish I could have told myself then is just understanding that it's very different.

What successful people do than you're told on the internet or you're told by other people.

Most successful people keep their head down.

They think long term and when they think long term, they take care of their customers better.

They do everything better because they're thinking I'm going to be around for a long time.

Right.

I handle money in my business differently.

I buy things differently.

I handle relationships differently.

So that's probably what I would say.

That is a great answer.

And I think people should probably go toss in their answers.

This would be a great community question.

People go into the hyper clean specialist group like, Hey, what is it that helps you sustain?

What is it that you think that would get somebody to go along for a long period of time?

What is it that you feel is the most important?

By the way, at some point, you're going to get tired of detailing cars.

Let me go ahead and tell you the secret here.

Someday, some people wake up at 28 and feel that way.

Some people wake up at 38 and feel that way.

But sooner or later, you're going to get tired.

Yes.

And even as somebody that loves to clean stuff, I did eventually get tired of cleaning stuff every day over and over.

Right.

So that's where it comes into not just, Hey, liking something and something I do for a hobby or something that I do.

You know, maybe I'm even doing it multiple times throughout the week.

But then going into that word that we love to throw around so easy business.

Right.

That is a sort of the next.

We just lob it in.

Oh, yeah, it's a massive difference between just enjoying doing something and then creating a business around something.

Well, I say this all the time.

You know, when people use the word passion, I go, Have you ever been to an Ohio State football game?

Let me tell you something, man.

There's a lot of passion.

A lot of people fired up.

You know how many people make money off of it?

Ohio State.

I mean, maybe some ancillary businesses here and there, but let's be clear.

You can find a lot of that in life.

You know, many of you are fired up about a sports team or whatever it is you follow.

That doesn't mean it's a business.

Right.

And most likely it means it's not a business.

And by the way, when you take your hobby and it becomes a business, guess what's no longer your hobby.

That thing you're doing and you're going to find the underbelly and how all this stuff works.

Right.

Like that's one of the things I told people about my life.

I never was like you or most people.

My first job was detailing.

And so it was a way to make some money and I'll be very upfront about that.

But the thing that kept me around was I was just genuinely interested in cars.

You know, it was never, it just was the easiest way for me to be around cars.

And but also what happened is, you know, the things around cars changed because I became a part of this business.

Right.

I saw different things.

You know, you've been in the dealer world, the wholesale world, you know, the car wash world.

And when you're around cars every day, you're going to lose something too.

So if you're thinking about taking a hobby and making it a business, understand you're going to lose something there.

It's not going to be your safe space to go hang out and blow off steam.

And that goes away because now there's money involved and there's livelihoods bills to be paid.

And so it doesn't mean it's negative.

Right.

I don't think I don't actually, I've never looked at anything I've done in this business negatively.

It's all been pretty good.

Like I'm glad I did it.

But it changed your relationship with all this.

I mean, there's times you can't tell me sometimes you look at the car you go, I don't feel like detailing today.

I don't feel like doing that.

I might let this go another week.

You might not be washing your Jeep for a while with the with the water issues you might have with that stereo.

Listen, plenty of plenty of, you know, you know, I go and pick up cars from people around here and I clean people's cars for free.

You know, because we're testing and working on things.

I do not pick up trucks.

I know that feeling.

Hey, I know, I know that feeling for sure.

It'll be like, Hey, who else needs a clue?

What do you have?

Yeah, I'm not doing it.

Not doing that truck.

You hear 2,500 and you just say that's a real thing.

That's a real thing because you go that's a lot of real estate.

I was actually looking for anybody got the two door something in the two door.

It's like running a deli.

You're looking at people like, Hey, what are you in line for?

Yeah, no, it's it's man, this stuff can be so cool and it's so awesome that you get to do it.

But remember, man, you're running a business.

It's going to get real.

It is going to get real.

And when those real moments come, you better be thinking like a business owner pretty rapidly.

You know, there's a real moment that happened inside of the commercials and I love all the commercials.

We'll get into some of them here in a minute, but there's one in particular.

There was a real moment that we can all think of and what was a beautiful of the last night is they really focused so much on.

And if you're not a USA citizen, listen, apologize, you know, but not apologies at the same time.

Like it is the heartbeat of us, right?

Like he, there was a commercial for Ram and it was, you know, the red coats are coming.

There was this yell crying out and then that that is part of the, you know, and it's this like heartbeat crying.

It's such a great commercial.

And then you go, do you think he drives a ram?

Well, I don't know.

You don't have to answer that.

I was going into though, like, you know, because I think some people will watch that or they might, you know, when they're opening some stuff, you know, like we talked about opening a business or like they might go,

well, okay, what really are the brands of inside of car detailing?

Right?

Like, I know people search and they want to ask what are brands inside of car detailing?

Well, and as being a brand is hard to then go in and have that discussion, but people search and ask, I think it's the same as watching than a commercial.

Well, you go, what does he drive that?

Well, what does that person there's so many people, whether it's on YouTube or whether it's on social media, that they're just influencers, right?

We had that conversation recently of, you know, what is content?

I think there's a lot of people really asking, well, what are right?

What are not not what are all these things?

You know, what is the real right?

What do we need to get to?

You could kind of see that when people ask that question.

They go, what are the brands, right?

People are searching, you know, and if they're searching, then as a detail or as somebody that owns a business, I really have to make sure then.

Well, a couple things, right?

I do have to make sure that I'm found, right?

I got to make sure then that when I show up, I appear certain ways, right?

There's certain things that we call the process.

There's processes of business that aren't just, you know, processes of detailing, right?

There are processes of business.

And one of the very first ones, which we already kind of talked about, but I have down to go back and go is go, who is in your camp?

Right?

Who is there?

What does it mean by camp, right?

It's right.

Who are the people you talk to?

Who are the people you listen to?

I've shared stories back and forth with you of where they're flaying family members that I've known for a long time.

We used to sit on the beach every summer and just share stories and have those good old times and you go, hey man, having a beer and having some great discussions.

And then later other things happen, right?

Like, who is in your camp?

Who is it that you talk to?

Is that your mom?

Is that your sister?

Is that your wife?

Is that your brother?

Is that the other detail around the corner?

Or is it like others, which I got sent this?

This is another interior massive damage that I saw.

And the comment was sent to me and look at look how bad this is.

Just look at that.

Oh my God.

Oh, terrible.

Right.

And this is the plastics.

You can see it.

So you've got leather around or pleather.

You can see it's a plastic right by that handle.

Okay.

And so the guy says he goes last night while doing the inside of my truck, I noticed this white discoloration on the plastic around the handle.

Okay, great.

At least this guy noticed it.

Right.

At least this guy didn't go through the whole thing.

And you know, he lists the product.

It's that chemical that's out of California from those guys that, you know, their dad started a car wash brand, right?

And he even diluted it and then goes in and causes this damage.

Same damage as the other car, same exact product that those people listed.

But the comments and the reason why I'm bringing this up is the reason I think why somebody sent it to me is then they said, in the comments, they're blaming it on what was used to scrub.

No.

And they were just using what whether it's the, you know, something like the monster or that that ninja or, you know, anything.

That didn't.

Yeah, that didn't cause that.

Yeah, exactly.

It didn't cause it.

But right.

Who's in your camp?

Who are you listening to?

Yeah, if you listen to those people, you have the wrong information.

The picture that Marty showed is basic chemical damage, plain and simple.

There is no other matter of fact, you would be able to see scratches if whatever tool you were using scratched it up, right, removing the finish, it would look scratched.

It wouldn't look so discolored.

And so uneven in its discoloration, you would see, you know, whether that's, you know, you almost have flaking off stuff, right, because you started to remove a finish.

And you're right to bring this up as who's in your camp, because, you know, a lot of you DM me with posts that are going on in groups or something like you got sent there.

The first thing a lot of us experienced people do is go to the comments and go, okay, what kind of vice is he getting.

And it's really unfortunate that 99 out of 100 times, it's not good advice.

It just isn't.

It's because the people even the comments are also not educated on what can happen.

And we know where we see this all the time.

How do I get a tire dressing that doesn't sling?

And the first thing people say is, you know, use something silicone free.

It's water based.

It's like 99.999% of water based dressings have silicone in them.

So what's happening is this person is getting input that's incorrect.

There's nothing wrong.

Silicone's not causing your slang.

Okay, unless in bold letters on the front of the label, it says silicone free.

Your tire dressing has silicone on it.

That's a fact.

It's not my opinion.

Okay, just like there's another fact 1% of all car brands even make their own products.

And then even fewer source things from the U.S.

Right.

So there are a lot of things and this post kind of shows it.

I know for if you aren't watching on YouTube, Marshall is holding this phone up.

It's not that you made a mistake because you're going to make mistakes.

The problem is now you're getting input like you say from a camp of people that don't know

what they're talking about because that product is known to cause this.

How do I know that?

Because I've seen people text me and go, I use this product.

What happened?

I go, it's the product.

I'm not saying good or bad product.

I'm saying that product can cause this.

Now, can you dilute it to a level that doesn't happen?

We've said this before about APCs.

You can dilute an APC down to 10 to 1 and burn a door.

So you can't really dilute the danger fully out of an APC.

Doesn't make APCs inherently bad.

It just means you're never going, unless you put two drops in a 32 ounce, like two little droplets, you know, from a coding bottle into the, but I mean, if you go 5 to 1, that base of the APC is still in there.

It still has the chance of adverse reaction.

And by the way, it's always been that way because you and I can remember the burnt on run lines and the different things that dealerships and wholesalers and all the things that used to take place.

The cool thing is we just don't have to worry about that anymore.

But you do have to worry about that with certain products.

Doesn't make them the worst product in the world, but this guy did not scratch that up.

It is chemical burn.

And think about what we're talking about here.

What Marty brought up is who's in your camp.

Let's say the guy gets 100 comments and they're all wrong.

He's not he's not helped.

That like that's just factual at times.

And so it does matter who you talk to, just like you can see this whole silicone discussion about tire dressing 100% of the time people are absolutely positively wrong about it.

And they don't care that they're wrong.

They don't care to get a new education and how things actually work.

They just keep saying things that are wrong.

If those are the people that are on your side, you've now pushed yourself way further behind the eight ball than you already are with business.

Well, so speaking of camps, what do you think of that last fight the El Matadors camp closing it off?

Well, actually, I actually thought they were going to stop the fight the round before.

Then I think he took a big shot and he cracked knee.

It was that knee.

Well, the knee got him.

But in the fight, he they first of all, they gave him two minutes to rest, which shouldn't have happened.

He comes out.

I believe it's the first or second punched that was landed.

You saw his orbital bone crack.

You could actually see some of the crack fracture or break altogether.

My understanding is he's still in the hospital or was in the hospital some part of today.

I saw his brother didn't want to stop the fight because that's what brothers are supposed to do.

Like he's going to be pissed if I stopped this fight.

I was more shocked.

The doctors didn't step in the minute they said he couldn't see out of one of his eyes.

I thought they would stop the fight.

That doctor wanted to that.

He's like, no, and then they kind of talked to me.

Okay, let me do it again.

That's a doctor that probably doesn't see a lot of this.

It felt like like maybe this was this is something he's done a few times in his life, but never on this level.

But yeah, I mean, making somebody quit on the stool is a big thing.

And Gachi made him quit on the stool.

That's a fact.

Yeah.

And you're right, the brother didn't want to and you could hear it.

But you go, what's that guy in the camp was a guy that was really taking like he really did look out for him.

We're not going to do this anymore.

Like, yeah, it should have been stopped around before, but I got news for you, man.

That's it's hard to do when somebody's given their life to something like that.

Sure.

For everybody sitting at home never been around it.

It's like that.

No matter what anybody says, he didn't want the fight fight stopped.

Now you're supposed to protect the fighter.

That's what happened.

But he got beat up.

I mean, just about as bad as you can see a champion get beat up.

Yeah.

Right.

You can do the brother like we don't quit.

Right.

You can almost hear it where they would have chanted, you know, months ago in training.

Right.

We don't write and then they're there and then do you quit?

Yeah, this this might be the time.

But yeah, he might be the time.

I think on his right eye, he had he had fractured an orbital bone, but on his left eye coming

out of that round or coming out of that, that two minute, you know, inexcusable thing where

they gave him time to rest.

I think the first or second punch cracked his other one.

And that's it.

That's a gnarly thing that that's that's like a real like in a lot of cases reconstruction

and.

Yeah, most of Jake Paul issue.

He got humbled rather quickly with that Anthony Joshua, you know, turns out he hits a lot

harder than you think.

So Nick, I want to know you.

I want to know all the listeners.

Do you consider what you do day in and day out a performance?

That's it's right.

So the UFC was a performance.

Right.

And I think I think the best part, what I loved is you could see the technology.

Yeah, we'll get into now some of that AI and all the stuff that was happening.

There was a performance.

Oh, the beauty.

I think that when I think of performance, I think you you got to always say

the word balance.

I think balance has to go in to performance, right?

Do you consider what you do day in and day out a performance?

I would say I used to write.

I mean, the way I was raised, I was raised that that God was watching me and that he

was going to judge me.

Right.

Whether you guys, whoever listens, whatever you fall into and into that, it's not where

we're going.

That was just me.

So I considered every single day of my life a performance.

I had to perform.

Right.

I had to do things that were good.

It's just part of it.

Right.

Like you have to.

It is what it is.

You have to perform.

Now, in that performance becomes the beauty of the performance.

Right.

Like each of those fighters, each of the broadcasters, people that were

involved had to do their job and they had to perform.

Right.

So go with me.

Go with me on that.

We can all understand.

Right.

So inside the performance, one of the best things I loved with the balance was the coolness

of Zuck and giving away the glasses and all the AI technology that's gotten involved.

But then what did they do?

They had actual people there playing instruments.

Yeah, it was nice.

I mean, it was a whole different.

Yeah, I don't know if I ever, I know I haven't.

I've never looked at it that way.

Me personally, I just, for whatever reason, the way my mind works is this is what I signed

up to do.

I told somebody I'd be there.

I told somebody I would do this.

So I did it.

And to be fair, I never really looked at it any further than that.

Still to this day, I don't really probably look at it much deeper than that.

You know, one of the things that we do inside of HyperClean and for everybody to come behind

is like, did we do a good job?

If the answer is yes, then we did our job.

Right.

Like that's the way that I've kind of looked at my detailing business or anything like

that.

This person paid this amount.

Did we do exactly what we say we're going to do?

If we did, then we did our job.

You performed.

Yeah, I just, I just don't.

Like I said, performance can take a couple different words when you, when you look at

it, right?

Like there's performances in like this big grand thing, but then there's also, hey, did

you do your job?

Yes, I performed the job asked for me.

And actually, I think a lot of people don't simplify it the way you just said it, which

is, did you do your job?

Right?

You know, you see a lot of championship teams that take that on, do your job.

Did you do your job?

Everybody has a job.

The same goes for if you start a business, you know, you have a job.

And one of the things that I can tell anybody starting a business in 2026, you can get ahead

by just being reliable.

I mean, you want to talk about just a change in culture around business.

Most people can't get over the reliability thing.

So if you're reliable, you're already 99 steps ahead, a thousand steps ahead, whatever

you want to say.

Like, so I just kind of always looked at it as, you know, this is what I told somebody

was going to do.

So I just went and did it.

And like you said, is that performing on what you said?

Sure.

But I just looked at it.

I never really looked at it deeper.

And even to this day, with all the different commitments you and I have and all the different

things that we do, I don't really look at it any other way than, hey, this is what we

said we were going to do.

You know, that's kind of where I come out on that.

Fair with you.

Fair.

Right.

Now go with me on this though.

Right.

Because people will go and search who is the best car detailer near me.

Right.

So if we know everybody around me and whatever town I'm in, whatever state, doesn't matter.

If I know that there are customers or potential customers searching for who is the best car

detailer near me, what should I do then?

This is where I get to that performance.

That's where the internet and the content and everything does become a performance of

advertising, basically.

You know, how are you going to advertise on the internet?

How are you going to portray yourself on the internet?

How are you going to participate in that?

Do you have the money and the time to participate in that right this second?

Right.

I mean, I see a lot of very talented people in the detailing space that are great at making

content.

I mean, you'd have to say that's just not something I would have possessed at all.

That wasn't how my brain worked, but there's some guys and gals out there, man.

They're killing it.

But let's also look at it from this angle.

I can see that this guy moved his phone around 15 times to make this one video.

I can also know that he went home and edited it for what could have been hours to do a

one minute clip for social media.

So if you're going to go down this road, I think it's awesome.

And I see a lot of really, but I also see the flip where I go, this person's putting

that out and they've given it no thought and they've given it no performance and their

competitor is doing all of those things.

So if you're going to choose this route of gaining clients, which I think is great.

You also have to remember you got to respect how much this takes, right?

And that's what I feel like starting a business today because of all the entrepreneur bros

and everybody telling you to start a business.

Nobody tells you how much time this is all going to be.

And if you see somebody with great social media, they're either spending a lot of money or

a hell of a lot more time than you think they are.

The scape or what some people will go, okay, well, then I'll just use AI.

I always say I did just make this image and I'll just go put it out.

Right?

This is where I want to talk about performance, right?

Like performance happens with multiple aspects.

One, like you just talked about, that's why we were talking about it is what do people

see when you market?

What do people see when you put out for them to go and whether they like what you do,

not click a like button, but that's even better.

It's just, are they pleased by it?

Do they want to watch you, whatever it is that you're doing?

Are they buying into you?

Are they buying into what you're doing?

Right?

That's a performance.

Are they going to keep watching, whether that's visual or then actually hit buy,

and then you show up and they're going to keep that.

Now, here's the balance is why I wanted to bring this up.

There's a balance, right?

We saw some of the most amazing AI commercials.

We really did.

The stuff in between that weren't even commercials that were just about America and all the symbolism

of everything going on.

I sent a message to you because I was like, I don't know how many people will understand.

This is all made by AI.

Yeah, a lot of AI.

It was really awesome.

You almost couldn't even tell, right?

You go, well, let's tell the AI story right now because we haven't talked a lot about this.

I don't think there's any problem going down that road and trying to figure out where it fits you.

The most valuable AI costs a lot of money.

This is something you and I have talked about at the beginning of our careers as business owners,

that we always wish that the internet people that reached out to us in 2008, 2010, whatever it was,

would have told us the story, would have told us exactly how this all works.

You and I can relay now, back then, nobody wanted to give you a real price of what it costs.

Remember?

You and I have talked about this a lot.

They would always undershoot because they thought you wouldn't pay for it.

And then when they did bring up this big number, they couldn't explain to you what exactly they were going to perform on.

But AI today, there's a lot of value in it.

I mean, just from a research perspective, you can make it valuable.

That doesn't mean your research is valuable.

You got to make it valuable.

You can attest to that with all the stuff that we do.

I don't want to go into Friday.

Oh my word, I chased my tail on Friday.

That was terrible.

So here's the deal and we all have.

But if you're going to play the AI game to get the AI to the level that it can make things for you for things like advertising, it's going to cost you money.

And so what we see Facebook is getting pretty good at this is that people are quote unquote supposedly doing these informative posts.

But at the very top in small letters, it says AI info.

It says AI info on a guy's post or a gal's post and you go, so you took this all from AI so much so that Facebook identified, you took almost 100% from AI.

Or they used the Facebook AI to write it.

100%.

And you go, there's going to be a come to Jesus meeting for all of us that number one, you should be using AI learning about it.

And again, I don't mean using it and putting it out in public.

But can you use it, understand it, not fall behind, you know, take 30 minutes of your day to just kind of mess around with it, maybe research it some more.

How can I prompt it better that stuff's all great.

What you've seen from the AI revolution, and you and I know people in this industry is that certain individuals who should be really valuable to the industry and probably be given offers to work with brands and, you know, be trainers and be whatever is that all the legitimate brands go.

I mean, all he's doing is or all she's doing is a bunch of AI posts on Facebook, it looks really weird.

So people are getting disqualified, not only by customers, but by industry people, no matter what industry you're in, going this is not an authentic person.

So you got to toe the line and also understand the highest level of AI that you're seeing out on TV, you're seeing it in the movies, they're paying ungodly amounts of money to use those tools at that level.

So don't be the person that doesn't understand the game.

That's going to be one of the most important things in business that I could never have explained to myself.

You have to understand the game that's being played.

And I'm telling you this AI thing can be incredibly valuable.

If you think the shit's free.

It's not not the level that you would want to put in front of your customers.

So there's something that that's called power rankings.

Right. A lot of broadcasters will put out their predictions, right?

Yep. Here's my power rankings for, well, I mean, I know you and Mildred don't want me to say it, but I will anyway, there's a lot of power rankings right now for FIFA World Cup.

Yeah, no one cares.

Right. And people are, you know, making their predictions.

The power rankings, right?

It goes into betting, goes into gambling, goes into all type of stuff.

But I want people to question them themselves and their business because we're talking about when somebody searches who is the best car detailer near me.

I think we got to ask the questions, what is my power ranking?

Not where do I fall on Google and am I on that first page because most likely you're not.

And that's where you got to be.

And we all know that, you know, the near me quote unquote is a lot of times going to fall into how well you've done on Google and what you've done through there.

Right. I want to give some balance though.

I want to give some balance because not everybody's so awesome with that.

The balance is, well, how you show up in person, right?

There is a balance in the way the customer feels not only how they feel about you online, which they've already talked about disqualifications, talked about all the different stuff, right?

Whether you look good or don't look good.

Let's say you look good and you did all that work.

But then there's no balance to the way you look in person, whether that's your uniform or lack of uniform, whether that's your hair, beard, whatever it is, your own cleanliness.

That's a tough one.

You want to talk about people in camps that don't talk to people enough, you go listen man, do you see the way you look?

Well, I have a weird one that actually happened a couple weeks ago.

A local detailer, been running his business a long time, was detailing somebody's car in my complex here.

Just an inside-outside wasn't here very long.

That woman came and knocked on my door because I've done some stuff for them.

And she goes, hey, you got a second?

I walked out to her car.

I said, what's going on?

She goes, can you get my car for a second?

Tell me what you smell.

I got in and it smelled like cigarettes.

And she goes, one of his team members or employees smoked outside the car and then he smelled like smoke.

And now what do I do?

I said, you're going to have to call him.

And I'm thinking to myself, all over smoking a cigarette, right?

And the crazy part is this guy's worked for him for a long time.

I actually know the company.

And I thought to myself, you haven't told the guy to cut the smoking and they're a decent company.

They do decent work.

They're not the work many of you are chasing, but they do good work.

And now he's going to lose her because she already, I guess, told me she texted him like, I don't want him back in my car.

And she gets her car done weekly.

I mean, for years now, I've been here five years.

I mean, and by the way, that whole office that has a bunch of staff in it is now gone.

And everybody around your whole complex is going to know because she's one of those.

You know, she's one of those very, very involved and nice women that, you know, stops by everybody's place.

And, you know, those people like she's a social butterfly.

She's great to have around, you know, she'll be one of those women like around Christmas.

She'll bake cookies, you know, and stop off with the Tupperware and go, hey, you know, Mary Chris.

It's like that was the wrong woman to smoke a cigarette.

What smelled like to me could have been in the car.

Which happens.

Well, I've seen it.

You bet I've seen it.

I've seen people vacuuming with a cigarette in their mouth.

I'm trying to do it.

You've seen people vacuum and smoke weed in people's.

I mean, let's just all be honest.

And let me tell you what, well, it's not easy to get out of there.

You know what I mean?

It's like, I've seen in Facebook group, people ask that question.

Yep.

If I'm smoking, what do I do?

Yeah.

And then people will say, well, just blow it in the vacuum.

Yeah, you're, you're, you're on the wrong.

It is a thing.

You're on the wrong path, dog.

It's just under, I mean, it doesn't matter.

And like you said, this, this becomes this weird thing of like,

let's say you did all the hard work to get that lead.

Then you go out to the lead and you do something that just doesn't sit right.

This is why I promoted revive so hard and still do.

When somebody gets in a car that we've detailed with revive,

we're not covering up smells.

We're not leaving massive air freshener type smell.

We're not leaving a heavy cleaner smell.

Everybody's comments the same.

Wow.

I've never felt it was this clean.

The part many people don't think about is because they don't smell the cleaner

slash air freshener smell.

So you can actually clean vehicles to the same level as my team.

But if you're using a harsh APC, they think you've covered something up.

You think they think you've sprayed something too harsh of a cleaner.

So now your interior looks identical to mine, except it doesn't feel as clean.

Part of cleanliness and part of all of this, like you say, performance is not

only getting the result, but making them feel like they can see and feel the result.

You're smoking a cigarette.

Like, dude, I don't care what you do on your own time.

This car smelled like it was smoked in and you did it to a woman that's connected

to every business because she stops by and talks to everybody.

And like you said, that office is gone.

The next office is gone.

Whatever detail or she has come there.

Now, let me be clear.

It doesn't want to pay my prices.

So that's why they're not my customers, which is fine.

That's their call.

Whoever she uses, the next five or six businesses are going to use because

she's going to coordinate all of it.

She's one of those.

Oh, yeah.

No, I got you.

You know, Timmy will be out here.

We got him.

He'll come out on Tuesdays and, you know, give me your keys.

And it's all gone now.

And look, they've made a nice little living out of this place.

So you can see how performance, right?

It goes beyond just one little thing and whether I appear online and how do I,

you know, do the actual cleaning?

How do I, how do I look, right?

Their performance is why I always thought about, right?

Like, I mean, it was something I've always thought of.

How am I performing?

Whether that's good or bad, right?

Like everybody can put their own job.

When it comes to business, hey, performance actually means everything.

The way you perform, the way you look, act, do your job,

everything comes down to that.

And if you're like so many of the other fighters that we watched and they go,

this was my dream.

I know you, the listeners out there, and there's hundreds of thousands more with dreams

like Nick, like me.

We were kids with a dream.

Yep.

You got to perform, right?

You got to do it and you got to get after it.

Listen, if you're somebody that wants to know some more information about how you can keep going,

how you can just go on the hyper clean specialist group there in Facebook.

There's going to be people that will talk to you or,

listen, man, I want to be a little bit more private.

Hey, go on to the hyper clean store.

There's a contact us.

Nick will be happy to talk to you more about it.

Yep.

Yeah.

Yeah, just because he answers.

That's why I said it, right?

Like, you know, but there's a great avenue for you.

Listen, this is a great episode.

Thank you for everybody listening and we wish you, right?

We do wish you if you have a dream.

Have success.

You wish that one time you can perform to the level that you get to and then that satisfaction.

Yep.

Satisfaction after you watch the show.

The same as satisfaction after you walk away from the car, you got your money and you're like,

Oh, yeah, I hear you.

See you next episode.

About this episode

Starting, running, and owning a detailing business gets broken down into practical steps and real-world lessons. The hosts warn that modern interiors include expensive electronics and that mistakes can turn into serious damage—like a CarPlay install leaving a “giant gap” or an interior getting “torched.” They then map a path from home-based, mobile work to paperwork, taxes, and reliability. Along the way: dilution ratios, vendor relationships, online “near me” visibility, and why long-term thinking beats short-term hype.

Apple CarPlay ceramic coating coatings degreaser electrical is definitely going to get fried gap infotainment interior got torched nav PPF

AMC Matador Dodge Ram

Original notes

In this episode, Marshall and Nick dive into the world of car detailing, business challenges, and the importance of relationships.

They share personal anecdotes, industry insights, and discuss the role of AI in modern business practices.

Chapters:

Introduction to Summer and Car Upgrades
0:00 - 1:00
Marshall and Nick discuss the joys of summer and Marshall's recent car upgrades, including a humorous mishap with a car installation.
Detailing Disasters and Customer Reactions
1:00 - 3:48
The hosts share stories of detailing gone wrong, highlighting the importance of quality work and customer satisfaction.
Starting a Home-Based Detailing Business
3:48 - 9:06
Tips and advice for those looking to start a detailing business from home, including essential tools and business setup.
The Reality of Running a Business
9:06 - 18:42
A candid discussion on the challenges of entrepreneurship, the importance of perseverance, and the role of relationships in business success.
Lessons from the UFC and Business Parallels
18:42 - 22:48
Drawing parallels between the UFC and business, the hosts explore the themes of resilience and strategic planning.
The Role of Relationships in Business
22:48 - 25:27
Marshall and Nick emphasize the significance of maintaining strong relationships with vendors and customers.
Sustainability and Passion in Business
25:27 - 34:58
The hosts discuss what it takes to sustain a business long-term and the importance of passion and strategic thinking.
Performance and Customer Perception
34:58 - 55:40
Exploring the concept of performance in business, from marketing to customer interactions, and how it impacts success.
AI in Business and Marketing
55:40 - 63:17
A look at how AI is transforming business practices and the importance of understanding its role in marketing.
Final Thoughts and Encouragement
63:17 - 71:48
Closing thoughts on the importance of performance and encouragement for listeners to pursue their dreams.

Pints and Polishing Auto Detailing Podcast

Nick Walters and Marshall Hill

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