{"version":"1.0.0","episode":{"title":"\"Stop Breaking Even!\" – The Playbook to Make Money on Wholesale And What Dealers Miss | Kirk Rogers, Head of Wholesale at McCarthy Auto Group","url":"http://getcarcurious.com/episodes/stop-breaking-even-the-playbook-to-make-money-on-wholesale-and-what-dealers-miss-kirk-rogers-head-of-wholesale-at-mccarthy-auto-group","audioUrl":"https://chrt.fm/track/C6AG88/traffic.megaphone.fm/CREUR8829807876.mp3","description":"Today I’m joined by Kirk Rogers, Wholesale Manager at McCarthy Auto Group. \n\nWe dig into why wholesale should be a strategic lever—not a last-resort escape hatch, how efficient transport unlocks massive savings, and the process McCarthy uses to eliminate the automotive retails biggest logistics bottleneck.\n\n\n\nThis episode is brought to you by:\n\n\n1. ⁠Auto Hauler Exchange - Ship Smarter. Pay Less. No Middlemen. Tired of brokers driving up costs and slowing you down? Auto Hauler Exchange puts YOU in control. Ship cars faster and cheaper with 5,500+ vetted carriers. Get cars delivered in just 4 days on average. Transparent pricing, no hidden fees, and real-time tracking. Move cars smarter. Move cars faster. Learn more: ⁠http://www.autohaulerexchange.com⁠ \n\n\n\n2.  automotiveMastermind - Mornings are for momentum—and Mastermind helps you build it. automotiveMastermind is the automotive industry’s trusted data and technology provider, empowering sales teams to start their day with data they can trust and end it with deals that drive results. Car Dealership Guy listeners can take Mastermind’s 30-second Sales Efficiency Assessment to see how their dealership stacks up. Visit @ https://drive.automotivemastermind.com/cdg to learn more and to activate your offer.\n\n\n\n3. vAuto - The average car sits 45 days before getting shipped to another store — hoping it’ll sell faster somewhere else. But guess what? Once it lands there, it usually sits another 30 days. On paper, that looks fine. In reality, that car’s been tying up capital for 75 days — bleeding margin the whole time. The fix? Get the car to the right store on day one — or move it before the clock runs out. Because every day you wait, you’re losing gross you’ll never get back. Check out vAuto’s new guide on centralized inventory management: ⁠https://www.vauto.com\n\n\n\nCheck out Car Dealership Guy’s stuff:\n\n\n\nFor dealers:\n\nIndustry job board ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://jobs.dealershipguy.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠\n\nDealership recruiting ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.cdgrecruiting.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠\n\nFix your dealership’s social media ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.trynomad.co⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠\n\nRequest to be a podcast guest ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.cdgguest.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠\n\n\n\nFor industry vendors:\n\nAdvertise with Car Dealership Guy ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.cdgpartner.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠\n\nIndustry job board ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://jobs.dealershipguy.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠\n\nRequest to be a podcast guest ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.cdgguest.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠\n\n\n\nTopics:\n\n00:46 Current state of the wholesale market?\n\n01:35 Key responsibilities at McCarthy Auto Group?\n\n02:29 Biggest wholesale strategy challenge?\n\n03:22 How has wholesale landscape changed?\n\n04:39 Best acquisition and disposition tactics?\n\n09:44 Key metrics for wholesale success?\n\n18:51 Managing recon and logistics effectively?\n\n23:36 Strategies to cut recon costs?\n\n27:08 How to compete with industry giants?\n\n\n\nCar Dealership Guy Socials:\n\nX ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠x.com/GuyDealership⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠\n\nInstagram ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠instagram.com/cardealershipguy/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠\n\nTikTok ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠tiktok.com/@guydealership⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠\n\nLinkedIn ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠linkedin.com/company/cardealershipguy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠\n\nThreads ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠threads.net/@cardealershipguy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠\n\nFacebook ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠facebook.com/profile.php?id=100077402857683⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠\n\nEverything else ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠dealershipguy.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠"},"annotations":[{"startTime":186.7,"endTime":187.6,"type":"term","title":"high line car","url":"/glossary/high-line-car","quote":"Maybe it's a high line car. Maybe it's 150,000 dollars saved.","canonicalId":"term:high-line-car","priority":0.5,"confidence":0.9,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"A high line car refers to a luxury or premium vehicle that typically comes with advanced features, superior performance, and a higher price point. These cars are often associated with brands like Mercedes-Benz, BMW, and Audi.","simplifiedExplanation":"A high line car is a fancy or luxury car that costs a lot more than regular cars. They usually have better features and performance."}},{"startTime":446.5,"endTime":448.9,"type":"brand","title":"Hyundai","url":"/glossary/hyundai","quote":"We're probably gonna put that on our Hyundai lot. We're gonna probably send us the auction,","canonicalId":"brand:hyundai","priority":0.5,"confidence":0.9,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"Hyundai is a South Korean automotive manufacturer known for producing a range of vehicles, from economical cars to SUVs. 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It helps people know what a fair price is when buying or selling a car."}},{"startTime":680.4,"endTime":681.9,"type":"term","title":"salvage title","url":"/glossary/salvage-title","quote":"...because of issues with you could have salvage title, could have frame damage, something like that.","canonicalId":"term:salvage-title","priority":0.5,"confidence":0.85,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"A salvage title is given to a vehicle that has been damaged and deemed a total loss by an insurance company. This typically affects the car's resale value and insurability.","simplifiedExplanation":"A salvage title means the car was in a bad accident or had serious damage, and the insurance company decided it wasn't worth fixing. This can make it harder to sell or insure the car."}},{"startTime":684.5,"endTime":686.6,"type":"term","title":"frame damage","url":"/glossary/frame-damage","quote":"...could have frame damage, something like that.","canonicalId":"term:frame-damage","priority":0.5,"confidence":0.8,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"Frame damage refers to structural damage to a vehicle's frame, which can affect its safety and performance. Cars with frame damage may require extensive repairs and can be difficult to sell.","simplifiedExplanation":"Frame damage means the main structure of the car is bent or broken, usually from an accident. This can make the car unsafe and harder to fix, which lowers its value."}},{"startTime":1023.16,"endTime":1025.84,"type":"car","title":"Chevrolet Silverados","url":"/cars/chevrolet/silverado","image":"https://upload.wikimedia.org/wikipedia/commons/0/04/2022_Chevrolet_Silverado_1500_Z71.png","quote":"hey, I've got a couple of Silverados to the Chevy store, one of our Chevy stores and they might give them an old-age RAM pickup in exchange,","canonicalId":"car:chevrolet:silverado","priority":0.5,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"The Chevrolet Silverado is a full-size pickup truck known for its durability and versatility, often used for both work and personal transportation.","simplifiedExplanation":"The Chevrolet Silverado is a big truck that's popular for carrying heavy loads and is often used by people who need a reliable vehicle for work or family.","imageAttribution":"LukaCali (CC BY-SA 4.0)"}},{"startTime":1028.0,"endTime":1031.0,"type":"car","title":"RAM pickup","image":"https://upload.wikimedia.org/wikipedia/commons/0/0b/RAM_pickup_-_Russia.jpg","quote":"an old-age RAM pickup in exchange, something they might do a little better with.","canonicalId":"car:ram-pickup","priority":0.5,"confidence":0.9,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"RAM pickups are known for their strong performance and towing capacity, making them a popular choice among truck enthusiasts and those needing a workhorse vehicle.","simplifiedExplanation":"RAM pickups are tough trucks that can carry heavy things and are often used for work or outdoor activities.","imageAttribution":"GennadyL (CC0)"}},{"startTime":1028.04,"endTime":1031.0,"type":"car","title":"Dodge Ram","url":"/cars/dodge/ram","image":"https://upload.wikimedia.org/wikipedia/commons/e/e5/1999_Dodge_Ram_Cab_2500_4x4_stakebed.jpg","quote":"... Chevy stores and they might give them an old-age RAM pickup in exchange, something they might do a lit...","canonicalId":"car:dodge:ram","priority":0.5,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"The Dodge Ram is a full-size pickup truck known for its robust performance, versatility, and comfort. It has gained a strong following among both work-oriented users and those seeking a reliable vehicle for everyday use. The Ram's significance in discussions often revolves around its capability, towing capacity, and advancements in technology and design over the years.","simplifiedExplanation":"The Dodge Ram is a big truck that people often use for work or to carry heavy things. It's popular because it's strong, can pull trailers, and is comfortable to drive, making it a good choice for many drivers.","imageAttribution":"Mr.choppers (CC BY-SA 3.0)"}},{"startTime":1034.0,"endTime":1036.04,"type":"car","title":"Toyota Camrys","url":"/cars/toyota/camry","image":"https://upload.wikimedia.org/wikipedia/commons/b/bc/%28USA-Massachusetts%29_Private_Toyota_Camry_NJ-Z22UKZ_rear_2024-06-06.jpg","quote":"we might send them our Toyota Camrys or something, not to those typically aged,","canonicalId":"car:toyota:camry","priority":0.5,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"The Toyota Camry is a midsize sedan known for its reliability, fuel efficiency, and comfortable ride, making it a popular choice for families.","simplifiedExplanation":"The Toyota Camry is a car that many people like because it's dependable and good on gas, making it great for everyday driving.","imageAttribution":"S5A-0043 (CC BY 2.0)"}},{"startTime":1037.4,"endTime":1039.52,"type":"car","title":"Toyota Highlander","url":"/cars/toyota/highlander","image":"https://upload.wikimedia.org/wikipedia/commons/0/0b/2008_Toyota_Highlander.jpg","quote":"but say we did have a vehicle like a Highlander or a 400 that we'd kept for a little long and we wanted to, we'd sell it to them,","canonicalId":"car:toyota:highlander","priority":0.5,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"The Toyota Highlander is a midsize SUV that offers a spacious interior and a comfortable ride, making it a great option for families and those needing extra cargo space.","simplifiedExplanation":"The Toyota Highlander is a larger vehicle that can carry more people and stuff, which is good for families or trips.","imageAttribution":"IFCAR (Public domain)"}},{"startTime":1236.1,"endTime":1239.2,"type":"company","title":"Auto Haulers Exchange","url":"/glossary/auto-haulers-exchange","quote":"and recently I've been using a company called Auto Haulers Exchange, who's been a great asset. I still put in the cost, I still, you know, post the car myself, which I've done before, which I love doing.","canonicalId":"company:auto-haulers-exchange","priority":0.5,"confidence":0.9,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"Auto Haulers Exchange is a company that specializes in vehicle transportation services, helping individuals and businesses transport cars efficiently and reliably.","simplifiedExplanation":"Auto Haulers Exchange is a company that helps people move cars from one place to another. They make it easier to get cars delivered on time."}},{"startTime":1250.1,"endTime":1253.1,"type":"term","title":"Smart Auction","url":"/glossary/smart-auction","quote":"But they do a great job of getting the cars to me within the timeframe I need. 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You know, we do everything we can...","canonicalId":"term:aftermarket-parts","priority":0.5,"confidence":0.9,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"Aftermarket parts are components made by companies other than the original manufacturer (OEM) of the vehicle. They can be used for repairs or upgrades and often provide a cost-effective alternative to OEM parts.","simplifiedExplanation":"Aftermarket parts are car parts made by other companies, not the original maker of the car. They can be cheaper and used to fix or improve your vehicle."}},{"startTime":1538.4,"endTime":1541.7,"type":"term","title":"OEM","url":"/glossary/oem","quote":"...instead of OEM sometimes to save on costs. 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Have they seen the damage on the fender?","canonicalId":"term:blind-bid","priority":0.5,"confidence":0.9,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"A blind bid is an offer made without the bidder having full knowledge of the item's condition or value. In the context of car sales, it means the buyer makes an offer without inspecting the vehicle first.","simplifiedExplanation":"A blind bid is when someone makes an offer without knowing all the details about what they're bidding on. For cars, it means they haven't looked at the car to see if there are any problems."}},{"startTime":1770.0,"endTime":1771.1,"type":"term","title":"fender","url":"/glossary/fender","quote":"Have they seen the damage on the fender? Have they seen the tires?","canonicalId":"term:fender","priority":0.5,"confidence":0.9,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"The fender is the part of a car that surrounds the wheel well. It helps protect the vehicle from debris and can be a critical area for bodywork if damaged.","simplifiedExplanation":"A fender is the part of a car that covers the wheel. If it's damaged, it can affect how the car looks and functions."}},{"startTime":1772.0,"endTime":1773.5,"type":"term","title":"windshield","url":"/glossary/windshield","quote":"Have they seen the crack windshield? I'm here because based off those factors,","canonicalId":"term:windshield","priority":0.5,"confidence":0.9,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"The windshield is the front window of a vehicle, providing visibility and protection from the elements. A crack in the windshield can impair vision and may need to be repaired or replaced.","simplifiedExplanation":"The windshield is the front glass of a car that helps you see out. If it's cracked, it can make it hard to see and might need fixing."}},{"startTime":1801.9,"endTime":1804.1,"type":"brand","title":"Chevy","url":"/glossary/chevy","quote":"...while I'm at the auction to buy from my Chevy store...","canonicalId":"brand:chevy","priority":0.5,"confidence":0.9,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"Chevy is a common nickname for Chevrolet, an American automotive brand known for producing a wide range of vehicles, including trucks, cars, and SUVs.","simplifiedExplanation":"Chevy is a popular car brand in America. They make many types of cars, like trucks and sports cars."}}],"speakers":[{"id":"s1","name":"Car Dealership Guy","role":"host"}],"transcripts":[{"url":"http://getcarcurious.com/episodes/stop-breaking-even-the-playbook-to-make-money-on-wholesale-and-what-dealers-miss-kirk-rogers-head-of-wholesale-at-mccarthy-auto-group/transcript.vtt","type":"text/vtt"}]}