{"version":"1.0.0","episode":{"title":"The 250K Mile Mindset: Selling Maintenance Without Selling Fear [THA 470]","url":"http://getcarcurious.com/episodes/the-250k-mile-mindset-selling-maintenance-without-selling-fear-tha-470","audioUrl":"https://episodes.captivate.fm/episode/30b45e9a-2e7d-4b8c-b52f-4b8bb3acf790.mp3","description":"Thanks to our Partners, NAPA TRACS, Today's Class, KUKUI, and Pit Crew Loyalty\n\nWatch Full Video Episode\nReaching 250,000 miles on a vehicle isn’t luck—it’s leadership.\nIn this episode, we explore what long-term vehicle maintenance really looks like and why today’s shops must rethink how they communicate with customers. Too often, maintenance is treated as a series of isolated repairs. This conversation reframes it as a strategic process built on education, transparency, planning, and advocacy.\nIn this episode, you’ll discover how to:\n\nShift your shop culture from reactive repairs to proactive planningPosition service advisors as educators and advocatesUse cost-per-mile analysis to demonstrate real vehicle valueBuild trust through professional language and clear expectationsAlign inspections with long-term ownership goalsImprove maintenance acceptance without fear-based sellingCreate systems that support consistent follow-up\nKey Discussion Topics\n\nWhy 250,000-mile vehicles are built through strategy, not chanceThe difference between transactional service and advisory leadershipUsing documentation and trends to guide decisionsStructuring pay plans to reinforce professionalismTurning maintenance into a long-term relationship\nWhy This Episode Matters\nWhen customers understand that their vehicle can realistically reach 250,000 miles with the right care, everything changes.\nTrust improves. Approvals become easier. Loyalty deepens. And your shop evolves from a repair facility into a long-term partner in vehicle ownership.\nThis episode shows how sophisticated professionalism, consistent processes, and education-first communication can transform both customer relationships and business performance.\nBrett Beachler, Beachler’s Vehicle Care & Repair, Peoria, IL. Listen to Brett’s previous episodes HERE\nRena Rennebohm, CEO and Creator of Empowered Advisor. Rena’s previous episodes "},"annotations":[{"startTime":757.3,"endTime":757.3,"type":"term","title":"miles","url":"/glossary/miles","quote":"Now you find a car and it's got 80,000 miles on it.","canonicalId":"term:miles","priority":0.5,"confidence":0.9,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"In automotive terms, 'miles' refers to the distance a vehicle has traveled, which is an important factor in assessing its value and condition. Higher mileage often indicates more wear and tear on the vehicle.","simplifiedExplanation":"Miles are how far a car has driven. The more miles a car has, the more wear and tear it usually has, which can affect its value and condition."}},{"startTime":757.3,"endTime":769.8,"type":"term","title":"pre-purchase inspection","url":"/glossary/pre-purchase-inspection","quote":"Now you find a car and it's got 80,000 miles on it. So you don't want to buy an $80,000 brand new, whatever truck there is out there and you want to bring it to beachlers or whatever shop you want of your choice. And it's a $200 inspection.","canonicalId":"term:pre-purchase-inspection","priority":0.5,"confidence":0.9,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"A pre-purchase inspection (PPI) is a thorough examination of a vehicle by a qualified mechanic before buying it. This inspection helps identify any potential issues or repairs needed, ensuring that the buyer makes an informed decision.","simplifiedExplanation":"A pre-purchase inspection is when a mechanic checks a car before you buy it. It's important to find out if there are any problems with the car that you might not see yourself."}},{"startTime":787.5,"endTime":791.8,"type":"term","title":"Illinois tax title license","url":"/glossary/illinois-tax-title-license","quote":"Then you find it in the Illinois tax title license is $350. The amount of time you spend, what's the value of your time?","canonicalId":"term:illinois-tax-title-license","priority":0.5,"confidence":0.8,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"The Illinois tax title license refers to the fees associated with registering a vehicle in Illinois, which includes sales tax, title fees, and license plate fees. These costs can vary based on the vehicle's value and local regulations.","simplifiedExplanation":"The Illinois tax title license is the money you have to pay to register a car in Illinois. It includes taxes and fees for getting a title and license plates for the car."}},{"startTime":804.6,"endTime":808.4,"type":"term","title":"preventative maintenance","url":"/glossary/preventative-maintenance","quote":"...by doing the preventative maintenance and the repairs that are on the car of $900 and just get it over with. Every time I present that to people, it's a little more pithy.","canonicalId":"term:preventative-maintenance","priority":0.9,"confidence":0.9,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"Preventative maintenance refers to routine actions taken to keep a vehicle in good working condition and to prevent potential issues before they arise. This can include oil changes, tire rotations, and brake inspections.","simplifiedExplanation":"Preventative maintenance means doing regular check-ups and repairs on your car to keep it running smoothly and avoid bigger problems later. It's like going to the doctor for a check-up to stay healthy."}},{"startTime":839.7,"endTime":843.4,"type":"term","title":"depreciation","url":"/glossary/depreciation","quote":"...because we are inundated with car commercials all of the time. And, you know, it's like Dave Ramsey always says, the only people who should be buying brand new cars are people with a million dollar net worth or more because they can take that 40 to 60% depreciation hit just like that...","canonicalId":"term:depreciation","priority":0.9,"confidence":0.9,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"Depreciation refers to the reduction in value of a car over time, typically due to wear and tear, age, and market demand. New cars can lose 40 to 60% of their value within the first few years of ownership, which is a significant financial consideration for buyers.","simplifiedExplanation":"Depreciation is how much a car's value goes down as it gets older. When you buy a new car, it can lose a lot of its value quickly, especially in the first few years."}},{"startTime":850.1,"endTime":853.8,"type":"term","title":"car payment","url":"/glossary/car-payment","quote":"...which I understand. But the average person doesn't want to go out and sign up for a five or $600 car payment like goals for me.","canonicalId":"term:car-payment","priority":0.5,"confidence":0.85,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"A car payment is the amount of money a buyer pays each month to finance the purchase of a vehicle. This payment can vary based on the car's price, the loan terms, and the buyer's credit score.","simplifiedExplanation":"A car payment is the monthly amount you pay to own a car that you bought with a loan. It can be a big expense, and many people try to keep it manageable."}},{"startTime":1818.7,"endTime":1821.7,"type":"term","title":"specialty oil","url":"/glossary/specialty-oil","quote":"Is your car require a specialty oil? And a lot of people don't look into that.","canonicalId":"term:specialty-oil","priority":0.5,"confidence":0.9,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"Specialty oil refers to specific types of engine oil that are formulated for high-performance or unique engine requirements. These oils can be more expensive and may be necessary for certain vehicles to ensure optimal performance and longevity.","simplifiedExplanation":"Specialty oil is a type of motor oil that some cars need, which can be more costly than regular oil. It's important to check if your car requires this kind of oil to avoid higher maintenance costs."}},{"startTime":1823.4,"endTime":1825.0,"type":"term","title":"oil changes","url":"/glossary/oil-changes","quote":"So your oil changes are going to go from, you know, 100 to 250 or 60 to 150.","canonicalId":"term:oil-changes","priority":0.5,"confidence":0.85,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"Oil changes are routine maintenance tasks where the old engine oil is replaced with new oil to keep the engine running smoothly. The frequency and cost of oil changes can vary based on the type of oil used and the vehicle's requirements.","simplifiedExplanation":"An oil change is when you replace the old oil in your car's engine with new oil. This is done to keep the engine healthy, and it can cost more if your car needs special oil."}},{"startTime":1845.2,"endTime":1847.6,"type":"term","title":"heated windshield","url":"/glossary/heated-windshield","quote":"And here's another one, windshields. You buy a car that has a heated windshield. By the way, they're $2,500 if you've never had to replace one.","canonicalId":"term:heated-windshield","priority":0.5,"confidence":0.9,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"A heated windshield is designed to prevent ice and snow buildup by using embedded heating elements. This feature can be particularly useful in colder climates, ensuring better visibility during winter conditions.","simplifiedExplanation":"A heated windshield helps keep your view clear in the winter by warming up the glass so ice and snow don't stick to it. It makes driving safer when it's cold outside."}},{"startTime":2023.9,"endTime":2027.8,"type":"part","title":"spark plugs","url":"/glossary/spark-plugs","quote":"And I go, hey, if you delay your spark plugs too long and then you're going to spend more money with me, I'm good with that.","canonicalId":"part:spark-plugs","priority":0.5,"confidence":0.9,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"Spark plugs are essential components in gasoline engines that ignite the air-fuel mixture, allowing the engine to run. Regular replacement is crucial for maintaining engine performance and efficiency.","simplifiedExplanation":"Spark plugs help start your car's engine by creating a small spark that ignites the fuel. If they're not changed when needed, your car can run poorly or have trouble starting."}},{"startTime":2149.74,"endTime":2152.1,"type":"term","title":"all wheel drive","url":"/glossary/all-wheel-drive","quote":"You know, it's like all wheel drive cars. You got a customer of five, 30 seconds tread all the way around.","canonicalId":"term:all-wheel-drive","priority":0.9,"confidence":0.9,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"All wheel drive (AWD) is a drivetrain configuration that allows all four wheels of a vehicle to receive power from the engine simultaneously, improving traction and stability, especially in adverse weather conditions.","simplifiedExplanation":"All wheel drive means that power goes to all four wheels of the car, which helps it grip the road better, especially in rain or snow."}},{"startTime":2169.3,"endTime":2173.6,"type":"term","title":"transfer case","url":"/glossary/transfer-case","quote":"...and having a $2000 transfer case out because I was not educated and smart enough to tell you...","canonicalId":"term:transfer-case","priority":0.5,"confidence":0.9,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"A transfer case is a component in four-wheel and all-wheel drive vehicles that distributes power from the engine to the front and rear axles, allowing for better traction and control on various terrains.","simplifiedExplanation":"The transfer case is a part of some cars that helps send power to the front and back wheels, which is important for driving on slippery or uneven surfaces."}},{"startTime":2407.2,"endTime":2411.2,"type":"term","title":"shocks","url":"/glossary/shocks","quote":"...the technician had documented that the shocks were leaking, but he wanted to monitor them. And the service advisor also just went along with that.","canonicalId":"term:shocks","priority":0.9,"confidence":0.9,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"Shocks, or shock absorbers, are components of a vehicle's suspension system that dampen the impact of bumps and road irregularities. They help maintain tire contact with the road, improving handling and ride comfort.","simplifiedExplanation":"Shocks are parts of a car that help smooth out the ride by absorbing bumps from the road. They keep the tires in contact with the ground, making the car easier to control."}},{"startTime":2424.5,"endTime":2430.5,"type":"term","title":"manufacturer suggested time","url":"/glossary/manufacturer-suggested-time","quote":"...what the manufacturer said that time that you should be replacing those shocks. And I don't remember what it like 70, maybe 75,000...","canonicalId":"term:manufacturer-suggested-time","priority":0.5,"confidence":0.8,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"The manufacturer suggested time refers to the recommended interval for replacing specific parts, such as shocks, based on the vehicle's design and testing. Following these recommendations can help maintain vehicle safety and performance.","simplifiedExplanation":"This is the time that the car maker recommends you should replace certain parts, like shocks, to keep the car running well."}}],"speakers":[{"id":"s1","name":"Carm Capriotto","role":"host"},{"id":"s2","name":"AAP","role":"host"}],"transcripts":[{"url":"http://getcarcurious.com/episodes/the-250k-mile-mindset-selling-maintenance-without-selling-fear-tha-470/transcript.vtt","type":"text/vtt"}]}