{"version":"1.1.0","producer":"fm.getcarcurious","layer":"official","episode":{"title":"The CARE Movement—Right People, Rare Experiences","url":"http://getcarcurious.com/episodes/the-care-movement-right-people-rare-experiences","audioUrl":"https://www.buzzsprout.com/940384/episodes/19331985-the-care-movement-right-people-rare-experiences.mp3","description":"Joe Hamilton, President & CEO of Vortex Optics, helped build one of the outdoor industry's most recognized and fiercely loyal brands by treating service as a competitive weapon, not an afterthought. In this episode, Joe unpacks the CARE Movement (Create A Rare Experience), why hiring people who already share your values is the foundation of delivering it, and why being genuinely human is the rarest advantage a business can have in 2026.Watch the video recordingAbout the EpisodeHost: Jay Goninen, WrenchWay, jayg@wrenchway.comGuest: Joe Hamilton, Vortex Optics, jhamilton@vortexoptics.comLinks & ResourcesGet notified of new episodes --> Join our email listJoin the ASE Connects CommunityASE Connects brings shops, dealerships, and schools together in one structured network to strengthen the technician pipeline. By making it easier to connect, collaborate, and support students through job shadows, internships, and classroom engagement, ASE Connects helps schools build stronger programs and helps shops develop a more consistent, local source of future technicians. Learn more:ASE Connects Memberships for Shops & DealersASE Connects Memberships for Schools (Free!)Connect with us on social:FacebookInstagramXLinkedInYouTubeTikTok"},"annotations":[{"id":423935,"startTime":1035.7,"endTime":1037.9,"type":"brand","title":"Vortex","url":"/glossary/vortex","quote":"IthinkyoushoulduseVortex.\n[1037.9s] Butwhat'swhat'stimelessandnevergoesoutofstyleisifyoucanprovidegoodservice.","canonicalId":"brand:vortex","priority":0.25,"confidence":0.9,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"Vortex is an optics brand best known for binoculars, rifle scopes, and related viewing equipment. In this segment, the speaker uses it as an example of choosing a specific brand for hunting optics.","simplifiedExplanation":"Vortex is a company that makes hunting and viewing gear like scopes and binoculars. The host is saying you should pick a good brand for that kind of equipment."}},{"id":423936,"startTime":1161.4,"endTime":1176.0,"type":"term","title":"optics","url":"/glossary/optics","quote":"Sointhe80sand90sandevenearly2000s,binocularsandspottingscopesandopticsingeneralwerereallyumbrandedandmarketedasatool.","canonicalId":"term:optics","priority":0.2,"confidence":0.6,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"In this context, “optics” means devices that use lenses or similar technology to magnify and focus an image—like binoculars and spotting scopes used for hunting or observing targets. It’s a specialized category distinct from general electronics or tools.","simplifiedExplanation":"Here, “optics” means things like binoculars and scopes that use lenses to help you see farther and more clearly. It’s the gear people use for hunting or spotting."}}],"speakers":[{"id":"s1","name":"Jay Goninen","role":"host"}],"transcripts":[{"url":"http://getcarcurious.com/episodes/the-care-movement-right-people-rare-experiences/transcript.vtt","type":"text/vtt"}]}