The Future of Cars: Student-Run Auto Shows and Luxury SUVs
About this episode
Katrina Ness from Northwood University shares insights about the largest student-run auto show in North America, highlighting its impressive expansion into aftermarket and racing sectors. The show, featuring luxury vehicles like a Bugatti and a LaFerrari, showcases students' organizational skills and industry connections. Additionally, the hosts review the Lexus LX 600, praising its powerful V6 engine and luxurious interior while discussing its competitive pricing against rivals like the Mercedes-Benz GLS and Cadillac Escalade. The episode also touches on upcoming automotive boot camps in Detroit aimed at youth.
From $150 million in exotic cars managed by college students to the plush comfort of a six-figure luxury SUV, this episode of In Wheel Time takes you on a journey through the fascinating intersections of automotive education and innovation.
Katrina Ness, the 62nd general chair of the Northwood University International Auto Show, joins us to discuss what might be the most unique automotive event in America. As a fourth-year student pursuing her MBA, Katrina leads what she describes as "an organization with the most turnover" - a completely student-run auto show featuring hypercars, racing vehicles, and nearly every automotive brand imaginable. With minimal faculty oversight, these 20-something students are entrusted with approximately $150 million worth of automotive assets, including a Bugatti Mistral fresh from Europe and a LaFerrari previously owned by Drake.
Beyond the jaw-dropping vehicle lineup, we explore how Northwood University's specialized automotive marketing and management program prepares students for industry careers through hands-on experience. Katrina candidly shares how managing such a massive event has taught her as much about anxiety management as automotive marketing - skills that transcend the classroom and prepare students for real-world challenges.
We then shift gears to examine the 2025 Lexus LX600, a luxury SUV that combines opulence with surprising performance. Despite replacing the traditional V8 with a turbocharged V6, this seven-passenger behemoth delivers 409 horsepower and can tow 8,000 pounds while improving fuel efficiency. From its signature oversized spindle grille to unexpected features like a center console that doubles as a refrigerator, we explore what makes this $114,500 vehicle stand out in the crowded luxury SUV market.
Whether you're fascinated by the next generation of automotive professionals or shopping for your next luxury vehicle, this episode offers unique insights into both the present and future of car culture. Subscribe to In Wheel Time for more expert automotive analysis, behind-the-scenes industry access, and straightforward vehicle reviews delivered with authentic enthusiasm.
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aftermarket division
"...we also expanded a lot recently into our aftermarket division, as well as racing and power sports this year, and also heavy duty."
The aftermarket division is where you find car parts and accessories that are made by companies other than the car's original maker. This can include things like custom wheels, performance upgrades, and other enhancements.
The aftermarket division refers to the sector of the automotive industry that deals with parts, accessories, and services that are not sourced from the original equipment manufacturer (OEM). This includes modifications, upgrades, and enhancements that car enthusiasts often pursue to improve performance or aesthetics.
hyper cars
"...we're talking hyper cars, crazy expenses, and you know, just with our reputation..."
Hyper cars are super high-performance cars that are even faster and more advanced than regular supercars. They are usually very expensive and have the latest technology to make them incredibly powerful.
Hyper cars are high-performance supercars that push the boundaries of technology, speed, and price. They often feature cutting-edge engineering, advanced materials, and extreme power outputs, making them some of the fastest and most exclusive cars in the world.
Chevrolet 100 Chevrolet
"...or a Chevrolet dealer in town. This would be like 100 Chevrolet dealers all in one. Yes, exactly. Exactly. We hav..."
The Chevrolet 3100 is an old-fashioned pickup truck that people loved back in the 1940s and 1950s. It's known for being tough and has a lot of character, making it popular with collectors today.
The Chevrolet 3100 is a classic pickup truck that was produced in the 1940s and 1950s, known for its simple design and durability. It has become a beloved model among vintage car enthusiasts and collectors, often discussed for its historical significance and charm.
Bugatti Mistral
"we just got a notification that one of our alumni receives a Bugatti Mistral from Europe. It was being held over there for the longest time."
The Bugatti Mistral is a very expensive and fast car that only a few people can own. It's known for being one of the best in terms of speed and luxury.
The Bugatti Mistral is a luxury hypercar known for its extreme performance and exclusivity. It features a powerful engine and cutting-edge technology, making it one of the most sought-after vehicles in the automotive world.
LaFerrari
"a pre-owned LaFerrari that was owned by Drake, which is really cool."
LaFerrari is a very special and fast car made by Ferrari. It's a hybrid, which means it uses both gas and electricity to go really fast.
LaFerrari is a limited-production hybrid supercar from Ferrari, combining a powerful V12 engine with an electric motor for enhanced performance. It represents the pinnacle of Ferrari's engineering and design.
Mclaren P1
"... inflatable that will be there as well. We have a McLaren P1 coming. We have a GT Mark 7. So we have a huge in..."
The McLaren P1 is a super-fast sports car that uses both gas and electricity to go really fast. It's very special because only a few were made, and it's known for being one of the best cars in the world.
The McLaren P1 is a limited-production hybrid supercar that was designed to be one of the fastest and most advanced cars in the world. With a focus on performance and aerodynamics, it features a powerful twin-turbo V8 engine combined with an electric motor, making it a significant model in McLaren's lineup and in the automotive industry.
OEM
"every single OEM brand that you can think of. Now, the manufacturers that they're bringing displays are just displaying cars."
OEM means the original company that makes car parts or cars. They create the products that are sold under their own brand.
OEM stands for Original Equipment Manufacturer. It refers to companies that produce parts and vehicles that are sold under their own brand name, as well as supplying parts for other manufacturers.
automotive marketing
"Yeah, of course. Like I was talking about earlier, my degree is in automotive marketing and management. And I'm pursuing my master's now."
Automotive marketing is how car companies and dealerships advertise and sell cars. It includes things like ads, understanding what customers want, and how to reach them effectively.
Automotive marketing refers to the strategies and techniques used to promote and sell vehicles. It encompasses various aspects such as advertising, market research, and understanding consumer behavior specific to the automotive industry.
automotive industry
"And we basically learned every single department of the dealership along with history, culture, customer service."
The automotive industry is all about cars and trucks. It includes everything from making vehicles to selling them and fixing them. It's a big part of the economy and affects many jobs.
The automotive industry encompasses all businesses and activities involved in the design, development, manufacturing, marketing, and selling of motor vehicles. It includes automakers, suppliers, dealerships, and service providers.
FNI classes
"So we had sales classes, FNI classes, financial statement analysis classes, all of that."
FNI classes teach students about the money side of selling cars, like how loans and insurance work when buying a vehicle. It's important for understanding how dealerships help customers with financing.
FNI stands for Finance and Insurance, and these classes focus on the financial aspects of automotive sales, including loan options, leasing, and insurance products offered through dealerships.
Lexus LX 600
"...a review of Lexus's big SUV, the LX 600 plus Jeff's motor minute..."
The Lexus LX 600 is a large, fancy SUV that offers lots of comfort and can handle rough terrains. It's a good choice for those who want a mix of luxury and adventure.
The Lexus LX 600 is a luxury full-size SUV known for its off-road capabilities and high-end features. It combines luxury with performance, making it suitable for both urban and rugged environments.
automotive bootcamp
"There's automotive bootcamp opening up in Detroit since kind of keeping the theme here. Not every dream has a yellow-brick road..."
An automotive bootcamp is a short, focused training program that teaches people how to work in the car industry. It's like a crash course to learn skills quickly so you can start a job in automotive repair or design.
An automotive bootcamp is an intensive training program designed to teach individuals the skills needed for various careers in the automotive industry. These programs often focus on hands-on experience and practical knowledge to prepare participants for jobs in automotive repair, engineering, or design.
National Motorsports Association
"...the National Motorsports Association is creating a pathway to have Detroit youths build their careers and dreams in the automotive industry."
The National Motorsports Association is a group that helps people get involved in car racing and related jobs. They support young people who want to build careers in the automotive field.
The National Motorsports Association (NMA) is an organization that promotes motorsports and works to develop pathways for individuals, especially youth, to engage in careers within the automotive and motorsports industries. They often provide resources, training, and support for aspiring professionals.
Ford
"...their folks have all been in the automotive industry with Detroit Ford Chrysler Dodge..."
Ford is a major car company in the United States that makes many types of vehicles, including popular models like the Mustang and F-150.
Ford is a well-known American automotive manufacturer that produces a wide range of vehicles, including cars, trucks, and SUVs. Founded by Henry Ford in 1903, the company is famous for its innovation in assembly line production.
Chrysler
"...their folks have all been in the automotive industry with Detroit Ford Chrysler Dodge..."
Chrysler is another major car company in the U.S. that makes different kinds of vehicles, including the popular Pacifica minivan.
Chrysler is an American automobile manufacturer known for producing a variety of vehicles, including sedans, minivans, and SUVs. It is part of Stellantis, a multinational automotive corporation formed from the merger of Fiat Chrysler Automobiles and PSA Group.
Dodge
"...their folks have all been in the automotive industry with Detroit Ford Chrysler Dodge..."
Dodge is a car brand that makes sporty vehicles, including powerful cars like the Charger and Challenger.
Dodge is an American automotive brand known for its performance-oriented vehicles, including muscle cars like the Charger and Challenger. It is also part of Stellantis and has a rich history in motorsports and automotive innovation.
NMA Detroit
"This has been started by Curry Motorsports, which is partnered by NMA Detroit."
NMA Detroit is a group that works to help young people in Detroit learn about cars and the automotive industry, partnering with others to provide opportunities.
NMA Detroit is an organization that likely focuses on automotive education and opportunities for youth in the Detroit area, partnering with entities like Curry Motorsports to provide hands-on experiences in the automotive industry.
Curry Motorsports
"This has been started by Curry Motorsports, which is partnered by NMA Detroit."
Curry Motorsports is a group started by a former NFL player to help young people learn about cars and racing, giving them chances to work in the automotive field.
Curry Motorsports is an organization founded by Julius Curry aimed at providing opportunities in the automotive industry, particularly for young people from diverse backgrounds. The organization focuses on education and hands-on experience in motor sports.
body-on-frame
"...It is a standard SUV body on frame. Seven passengers, including the driver."
Body-on-frame means that the main part of the vehicle (the body) is built on a separate structure (the frame). This makes it stronger and better for off-roading, which is common in trucks and SUVs.
Body-on-frame is a vehicle construction method where the body is mounted on a separate frame. This design is often used in trucks and SUVs for better durability and off-road performance.
Lexus SUV
"It was redesigned in 2022. This is the first opportunity I've had to drive this great big beautiful SUV."
This is a luxury SUV made by Lexus, redesigned in 2022. Lexus is a brand known for its comfortable and stylish vehicles.
The Lexus SUV mentioned here refers to a model redesigned in 2022, featuring a bold exterior design. Lexus is known for its luxury vehicles, and this SUV exemplifies their design language.
spindle grille
"Exterior features overwhelming sized spindle grill. Takes the entire front fascia."
The spindle grille is a unique front design feature on Lexus cars that looks like an oversized oval. It gives the car a strong and recognizable appearance.
The spindle grille is a signature design element of Lexus vehicles, characterized by its large, oval shape that dominates the front fascia. It contributes to the brand's bold and distinctive aesthetic.
front fascia
"Takes the entire front fascia. If that's your thing, then you can just go for it."
The front fascia is the front section of the car that includes the grille and headlights. It's important for how the car looks and how it interacts with air.
The front fascia refers to the front part of a vehicle, including the grille, headlights, and bumper. It's a key area for vehicle design and aesthetics.
trim level
"Wheels are matched to the trim level that you get."
Trim level means the different versions of a car that have various features and prices. Some versions are fancier than others.
Trim level refers to the different versions of a vehicle model that come with varying features, options, and price points. Higher trim levels typically offer more luxury and technology features.
turbocharged V6
"It has a 3.4 liter turbocharged V6. It turns out 409 horsepower in 479 pound-feet of torque."
A turbocharged V6 is a type of engine that has six cylinders and uses a turbocharger to make it more powerful. This means it can go faster and use less fuel than some other engines.
A turbocharged V6 engine uses a turbocharger to increase the engine's efficiency and power output. This type of engine is known for delivering higher performance while maintaining better fuel economy compared to naturally aspirated engines.
horsepower
"It turns out 409 horsepower in 479 pound-feet of torque."
Horsepower is a way to measure how powerful an engine is. The more horsepower an engine has, the faster and stronger it can make a car go.
Horsepower is a unit of measurement for power, commonly used to describe the power output of engines. In automotive terms, it indicates how much work an engine can perform over time, affecting the vehicle's acceleration and top speed.
10 speed automatic transmission
"It has a 10 speed automatic transmission that will tow 4 tons, 8,000 pounds."
A 10-speed automatic transmission is a type of gearbox that can change gears automatically. Having more gears helps the car run better and save fuel.
A 10-speed automatic transmission allows for smoother and more efficient gear shifts, optimizing engine performance and fuel economy. More gears can help the engine operate at its most efficient RPM range.
V8
"It acts, it feels like a V8 under the hood. 17 miles per gallon city, 22 on the highway for combined in 19."
A V8 is a type of car engine with eight cylinders that are arranged in a V shape. It's known for being powerful and is often found in larger vehicles like trucks and performance cars.
A V8 engine is an eight-cylinder engine configuration where the cylinders are arranged in a V shape. This design allows for a more compact engine while providing high power output and smooth operation.
miles per gallon (MPG)
"17 miles per gallon city, 22 on the highway for combined in 19."
Miles per gallon (MPG) tells you how far a car can go on one gallon of gas. The higher the number, the better the car is at using fuel efficiently.
Miles per gallon (MPG) is a measure of fuel efficiency that indicates how many miles a vehicle can travel on one gallon of fuel. Higher MPG values indicate better fuel efficiency.
V6
"I think that they scored a big hit with the V6 in this. Because remember, they used to have a V8."
A V6 is a car engine with six cylinders arranged in a V shape. It's usually more fuel-efficient than a V8 but still offers decent power, making it popular in many cars.
A V6 engine is a six-cylinder engine configuration that is typically more fuel-efficient than a V8 while still providing good power. It is commonly used in a variety of vehicles, balancing performance and efficiency.
luxury SUV
"...but it is a luxury SUV. I don't know who would buy this and take it off-road."
A luxury SUV is a fancy type of car that is bigger and designed for comfort. It usually has nice features and a smooth ride.
A luxury SUV is a sport utility vehicle that offers high-end features, comfort, and performance. These vehicles often come with premium materials, advanced technology, and a focus on a smooth ride.
Mercedes-Benz Mercedesbenz Gls
"Okay, so here are some of the competitors. Mercedes-Benz GLS starts at $89,2. BMW X7 starts at $84,3."
The Mercedes-Benz GLS is a big, luxury SUV that has a lot of room inside and many cool features. It's made for people who want a comfortable ride and a fancy car for their family.
The Mercedes-Benz GLS is a full-size luxury SUV that offers a blend of comfort, technology, and performance. Known for its spacious interior and advanced safety features, it competes with other high-end SUVs and is often favored by those looking for a premium family vehicle.
Bmw X7
"Mercedes-Benz GLS starts at $89,2. BMW X7 starts at $84,3. Cadillac Escalade."
The BMW X7 is a large, luxurious SUV that can fit a lot of people and has many high-tech features. It's designed to be comfortable and fun to drive, making it a popular choice for families and those who want a fancy vehicle.
The BMW X7 is a luxury SUV that combines the brand's sporty performance with spacious seating for up to seven passengers. It represents BMW's entry into the full-size SUV market, offering advanced technology and a high level of comfort, making it a strong competitor against other luxury SUVs.
Cadillac Escalade
"BMW X7 starts at $84,3. Cadillac Escalade. For most people, $87,595."
The Cadillac Escalade is a big, fancy SUV that lots of people buy because it has a lot of space and nice features. It's known for being luxurious and is often seen as a status symbol.
The Cadillac Escalade is a full-size luxury SUV known for its spacious interior, high-end features, and powerful performance. It has been a symbol of luxury and status since its introduction in 1999, making it a popular choice among affluent buyers and often discussed in the context of premium SUVs.
ceramic coating
"to a like-new appearance, apply a ceramic coating, install a paint protection film,"
Ceramic coating is a special liquid that you put on a car's paint to protect it from dirt and sunlight. It helps keep the car looking shiny and clean for a longer time.
Ceramic coating is a liquid polymer applied to the exterior of a vehicle to provide a protective layer against environmental contaminants and UV rays. It enhances the car's shine and makes it easier to clean.
paint protection film
"install a paint protection film, nano-ceramic window tent, or new windshield protection"
Paint protection film is a clear layer that you can put on a car's paint to keep it safe from scratches and chips. It helps the car stay looking new.
Paint protection film is a clear, durable material applied to a car's surface to protect it from scratches, chips, and other damage. It helps maintain the vehicle's appearance over time.
nano-ceramic window tint
"nano-ceramic window tent, or new windshield protection called exo-shield, Gulf Coast Auto Shield is where"
Nano-ceramic window tint is a special film you can put on car windows to keep the inside cooler and protect against sunlight. It still lets you see out clearly.
Nano-ceramic window tint is a type of window film that uses ceramic particles to block UV rays and heat while maintaining visibility. It provides better heat rejection compared to traditional tints.
radar detector
"How about a professionally installed radar detector? Gulf Coast Auto Shield does that, too."
A radar detector is a gadget that helps drivers know if police are checking for speeding. It beeps to warn you to slow down if it detects radar signals.
A radar detector is a device used in vehicles to detect if the driver is being monitored for speed by law enforcement radar guns. It alerts the driver to slow down to avoid speeding tickets.
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