{"version":"1.0.0","episode":{"title":"The Human Skill the Industry Lost — and How Great Dealers Are Scaling It to 10K+ Leads Daily | Industry Spotlight","url":"http://getcarcurious.com/episodes/the-human-skill-the-industry-lost-and-how-great-dealers-are-scaling-it-to-10k-leads-daily-industry-spotlight","audioUrl":"https://chrt.fm/track/C6AG88/traffic.megaphone.fm/CREUR6038130202.mp3","description":"Welcome to Industry Spotlight—a focused series hosted by Sam D’Arc, highlighting standout dealerships and innovative companies, and exploring the trends driving success in today’s automotive market. \n\nToday, Sam sits down with Jeremy Nowling, Sales and Digital Retailing Director at Rohrman Auto Group, and Matt Muilenburg, Chief Product Officer of Impel.\n\n\n\nThis episode is brought to you by Impel:\n\n\n\nImpel - Meet the AI Operating System built for a new era of automotive retailing. From CRM to service bay, from website to DMS, it  unifies and orchestrates every part of your dealership operations—and your customer lifecycle. Visit @ http://impel.ai and and discover how Impel AI turns routine interactions into VIP experiences.\n\n\n\nCheck out Car Dealership Guy’s stuff:\n\n\n\nFor dealers:\n\nCDG Circles ➤ ⁠https://cdgcircles.com/⁠\n\nIndustry job board ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://jobs.dealershipguy.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠\n\nDealership recruiting ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.cdgrecruiting.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠\n\nFix your dealership’s social media ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.trynomad.co⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠\n\nRequest to be a podcast guest ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.cdgguest.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠\n\n\n\nFor industry vendors:\n\nAdvertise with Car Dealership Guy ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.cdgpartner.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠\n\nIndustry job board ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://jobs.dealershipguy.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠\n\nRequest to be a podcast guest ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.cdgguest.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠\n\n\n\nTopics:\n\n00:45 What do customers expect from dealerships now?\n\n02:01 How is AI changing modern dealerships?\n\n04:32 How did dealerships operate before AI?\n\n05:53 How to implement AI for leads?\n\n07:30 How to customize AI for engagement?\n\n11:14 Why must dealers engage with AI?\n\n14:24 How to train staff on AI?\n\n20:28 What is AI's future in dealerships?\n\n31:56 Final advice for AI adoption?\n\n\n\nCar Dealership Guy Socials:\n\nX ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠x.com/GuyDealership⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠\n\nInstagram ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠instagram.com/cardealershipguy/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠\n\nTikTok ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠tiktok.com/@guydealership⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠\n\nLinkedIn ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠linkedin.com/company/cardealershipguy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠\n\nThreads ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠threads.net/@cardealershipguy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠\n\nFacebook ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠facebook.com/profile.php?id=100077402857683⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠\n\nEverything else ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠dealershipguy.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠"},"annotations":[{"startTime":500.9,"endTime":503.7,"type":"car","title":"Honda Pilot","url":"/cars/honda/pilot","image":"https://upload.wikimedia.org/wikipedia/commons/6/69/Honda_Pilot_%28YF1%29_Washington_DC_Metro_Area%2C_USA.jpg","quote":"you're trying to sell your 2024 Honda Pilot. Please let us know if you'd like to schedule an appointment to do a final evaluation on that car.","canonicalId":"car:honda:pilot","priority":0.9,"confidence":0.9,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"The Honda Pilot is a midsize SUV known for its spacious interior and family-friendly features. The 2024 model continues to offer advanced technology and safety features, making it a popular choice among families.","simplifiedExplanation":"The Honda Pilot is a large SUV that can fit many passengers and has lots of room for cargo. The 2024 version has new features that make it safe and easy to drive.","imageAttribution":"OWS Photography (CC BY 4.0)"}},{"startTime":558.0,"endTime":563.0,"type":"concept","title":"lead nurturing","url":"/glossary/lead-nurturing","quote":"...the core sales AI platform that we deliver for lead nurturing, it was really honed and refined around internet purchase leads. You were on Cars.com.","canonicalId":"concept:lead-nurturing","priority":0.5,"confidence":0.9,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"Lead nurturing is the process of developing relationships with potential customers at every stage of the sales funnel. It involves engaging with leads through personalized communication and providing them with relevant information to guide them toward making a purchase decision.","simplifiedExplanation":"Lead nurturing means keeping in touch with people who might want to buy a car. It helps build a relationship with them so they feel more comfortable buying from you later."}},{"startTime":563.0,"endTime":565.0,"type":"term","title":"Cars.com","url":"/glossary/cars-com","quote":"...You were on Cars.com. You were on AutoTrader.","canonicalId":"term:cars-com","priority":0.5,"confidence":0.9,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"Cars.com is an online platform that connects car buyers with sellers, providing listings of new and used vehicles. It also offers reviews, pricing information, and tools to help consumers make informed decisions about their car purchases.","simplifiedExplanation":"Cars.com is a website where you can look for cars to buy. It helps you find both new and used cars and gives you information about them."}},{"startTime":563.0,"endTime":565.0,"type":"term","title":"AutoTrader","url":"/glossary/auto-trader","quote":"...You were on Cars.com. You were on AutoTrader.","canonicalId":"term:auto-trader","priority":0.5,"confidence":0.9,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"AutoTrader is an online marketplace for buying and selling new and used cars. It provides a platform for consumers to search for vehicles, compare prices, and connect with dealers and private sellers.","simplifiedExplanation":"AutoTrader is a website where you can search for cars to buy or sell. It helps you find different options and compare prices easily."}}],"speakers":[{"id":"s1","name":"Car Dealership Guy","role":"host"}],"transcripts":[{"url":"http://getcarcurious.com/episodes/the-human-skill-the-industry-lost-and-how-great-dealers-are-scaling-it-to-10k-leads-daily-industry-spotlight/transcript.vtt","type":"text/vtt"}]}