{"version":"1.0.0","episode":{"title":"The Personal Touch in a Digital World: Why Outbound Calls Still Matter [THA 447]","url":"http://getcarcurious.com/episodes/the-personal-touch-in-a-digital-world-why-outbound-calls-still-matter-tha-447","audioUrl":"https://episodes.captivate.fm/episode/3be7f556-ed2c-4ebb-83af-57f4d461d58a.mp3","description":"Thanks to our Partners, NAPA TRACS, and Today's Class\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nThis episode explores how today’s top automotive shops are transforming their business by taking a proactive approach—reaching out to customers instead of waiting for the phone to ring.\nWatch Full Video Episode\nYou’ll hear strategies to overcome common service advisor objections, such as “cold calling feels pushy” or “I don’t have time,” supported by Dan Taylor’s compelling data showing that just 10 calls can generate 2 appointments. We’ll break down the different types of high-impact calls, thank you calls, deferred work reminders, and even simple “we miss you” check-ins that strengthen relationships and keep customers engaged. Plus, learn why tailoring outreach—whether by call or text—based on each customer’s preference ensures communication feels genuine, not generic.\nThis conversation reveals why outbound calls aren’t just a task, but a growth opportunity. In an increasingly digital world, it’s the personal touch that builds trust, sets your shop apart, and keeps customers coming back. Don’t wait for loyalty, create it.\nFrank Ruzicka, BG Automotive, Fort Collins, CO\n\nKent von Schilling, Ferber's Tire and Auto, Richmond, VA\n\nJesse Peltzer, "},"annotations":[{"startTime":698.28,"endTime":699.8,"type":"car","title":"Chevrolet Trax","url":"/cars/chevrolet/trax","image":"https://upload.wikimedia.org/wikipedia/commons/d/d2/2021_Chevrolet_Trax_LT%2C_Windsor%2C_Ontario%2C_2025-07-01.jpg","quote":"...nity today to learn more. We'll prove to you that Trax is the single best shop management system in the ...","canonicalId":"car:chevrolet:trax","priority":0.5,"confidence":1.0,"source":"fuzzy","data":{"imageAttribution":"Crisco 1492 (CC BY-SA 4.0)"}},{"startTime":1700.36,"endTime":1704.0,"type":"car","title":"Toyota A90","url":"/cars/toyota/supra","image":"https://upload.wikimedia.org/wikipedia/commons/a/aa/Toyota_GR_Supra_Racing_Concept%2C_Paris_Motor_Show_2018%2C_Paris_%281Y7A1779%29.jpg","quote":"But what do you think? You got a 90% chance of having them back? Any idea?","canonicalId":"car:toyota:supra","priority":0.7,"confidence":1.0,"source":"fuzzy","data":{"imageAttribution":"Matti Blume (CC BY-SA)"}}],"speakers":[{"id":"s1","name":"Carm Capriotto","role":"host"},{"id":"s2","name":"AAP","role":"host"}],"transcripts":[{"url":"http://getcarcurious.com/episodes/the-personal-touch-in-a-digital-world-why-outbound-calls-still-matter-tha-447/transcript.vtt","type":"text/vtt"}]}