{"version":"1.0.0","episode":{"title":"The Power of ASE Certification: 40% Better Productivity and 60% Fewer Comebacks [THA 463]","url":"http://getcarcurious.com/episodes/the-power-of-ase-certification-40-better-productivity-and-60-fewer-comebacks-tha-463","audioUrl":"https://episodes.captivate.fm/episode/61f7b29c-73b9-4cca-b1c5-9dcef89dde17.mp3","description":"Thanks to our Partners, Shop Dog Marketing, NAPA TRACS, Today's Class, KUKUI, and Pit Crew Loyalty\n\nWatch Full Video Episode\nRecorded live at AAPEX 2025, ASE President Dave Johnson and AAPEX Shop of the Year winner Tom Palermo discuss the value, impact, and future of ASE certification. A major highlight: the U.S. Secret Service joined ASE on the AAPEX show floor, promoting technician careers and showcasing armored vehicles. Johnson notes that the Secret Service requires ASE certification for maintenance roles—proof that if it’s “good enough for the president’s car,” it matters for the whole industry.\nKey topics include ASE’s updated test content based on real shop feedback, powerful data showing certification improves productivity and reduces comebacks and attrition, and the ongoing challenge of boosting consumer awareness. They also discuss increasing industry requirements for ASE, new certification efforts for Vehicle Security Specialists, and the continued push for professionalism in today’s high-tech automotive field.\nDave Johnson, President, ASE, National Institute For Automotive Service Excellence\nTom Palermo, Preferred Automotive Specialists in Philadelphia, PA. Tom’s previous episodes HERE\nThanks to our Partner, Shop Dog Marketing\n\nShop Dog Marketing at Shop Dog Marketing.com. \"Want to see your auto repair shop thrive? Let Shop Dog Marketing be your guide. Our customer-first approach, combined with AI-driven creative content, ensures top rankings.\n\nThanks to our Partner, NAPA TRACS\n\nNAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/\n\nThanks to our Partner, Today's Class\n\nOptimize training with Today's Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today's Class on the web at https://www.todaysclass.com/\n\nThanks to our Partner, KUKUI\n\nStop juggling multiple marketing tools. KUKUI’s integrated platform delivers 4x better website conversions, automated follow-up, and real-time ROI tracking. Get industry-leading customer support with KUKUI at https://www.kukui.com/\n\nThanks to our Partner, Pit Crew Loyalty\n\nYou’re probably tired of chasing new customers who never return. We understand. Pit Crew Loyalty ends the one-and-done cycle, turning first visits into lasting, reliable revenue at https://www.pitcrewloyalty.com/\n\nConnect with the Podcast:\n\n- Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/\n\n- Join Our Virtual Toastmasters Club: "},"annotations":[{"startTime":268.0,"endTime":275.0,"type":"term","title":"armored vehicle","url":"/glossary/armored-vehicle","quote":"They are armored vehicles. Those things are heavy. I got to open one of the doors.","canonicalId":"term:armored-vehicle","priority":0.5,"confidence":0.95,"source":"openai/gpt-oss-20b","data":{"explanation":"An armored vehicle is a car or truck that has been reinforced with heavy armor plating to protect occupants from ballistic threats and blasts.","simplifiedExplanation":"An armored vehicle is a car that has extra metal or other materials added to its body so it can keep people safe if bullets or explosions hit it."}},{"startTime":354.0,"endTime":360.0,"type":"term","title":"president's car","url":"/glossary/president-s-car","quote":"And they keep thinking, well, hey, if it's good enough for the president's car, it might not be good enough for the consumers cars.","canonicalId":"term:president-s-car","priority":0.5,"confidence":0.9,"source":"openai/gpt-oss-20b","data":{"explanation":"The president's car refers to the specially equipped and heavily armored vehicle used by a nation's head of state for transportation, often called an 'Executive Limousine' or 'Presidential State Car'.","simplifiedExplanation":"The president's car is a special, super‑strong vehicle that the country's leader drives. It has extra armor and security features to keep them safe."}},{"startTime":381.0,"endTime":384.0,"type":"brand","title":"GM","url":"/glossary/gm","quote":"[381.0s] Maybe they won't tell me, but I know how hard we work, but I know they work with the OEMs and all that. So GM told me today, I see.","canonicalId":"brand:gm","priority":0.5,"confidence":0.95,"source":"openai/gpt-oss-20b","data":{"explanation":"General Motors (GM) is a major American automotive manufacturer that produces cars, trucks, and SUVs under brands such as Chevrolet, Buick, GMC, and Cadillac.","simplifiedExplanation":"GM stands for General Motors, a big company that makes many different cars and trucks in the United States."}},{"startTime":458.0,"endTime":465.0,"type":"concept","title":"engine overhaul","url":"/glossary/engine-overhaul","quote":"As an example, engine overhaul and the ability to accurately measure cylinder bore.","canonicalId":"concept:engine-overhaul","priority":0.9,"confidence":0.95,"source":"openai/gpt-oss-20b","data":{"explanation":"An engine overhaul is a comprehensive rebuild of an internal combustion engine, involving disassembly, inspection, replacement or repair of worn components, and reassembly to restore performance and reliability.","simplifiedExplanation":"Think of it like a full makeover for your car’s heart. All the parts that make the engine run are taken apart, checked for wear or damage, replaced if needed, and then put back together so the engine runs smoothly again."}},{"startTime":458.0,"endTime":465.0,"type":"term","title":"accurately measure cylinder bore","url":"/glossary/accurately-measure-cylinder-bore","quote":"As an example, engine overhaul and the ability to accurately measure cylinder bore.","canonicalId":"term:accurately-measure-cylinder-bore","priority":0.5,"confidence":0.9,"source":"openai/gpt-oss-20b","data":{"explanation":"Measuring cylinder bore refers to determining the internal diameter of an engine’s cylinders, which is critical for assessing wear and ensuring proper piston fit during an overhaul.","simplifiedExplanation":"The cylinder bore is the hole inside each engine cylinder where the piston moves. Measuring it accurately helps mechanics know if the cylinders are too worn or still good, so they can decide what parts need fixing."}},{"startTime":1226.0,"endTime":1231.0,"type":"term","title":"ASC certification","url":"/glossary/asc-certification","quote":"[1226.0s] And maybe they can't and maybe they can't the way you distinguish that ASC certification.","canonicalId":"term:asc-certification","priority":0.9,"confidence":0.95,"source":"openai/gpt-oss-20b","data":{"explanation":"ASC stands for Automotive Service Excellence, a certification program that sets standards for automotive technicians and shops to ensure quality service.","simplifiedExplanation":"ASC certification is a badge that shows a mechanic has met certain training and testing standards, so customers can trust the shop’s work."}},{"startTime":1241.0,"endTime":1244.0,"type":"concept","title":"EVs","url":"/glossary/ev","quote":"[1241.0s] I think the consumer is becoming aware of that now with EVs and the rest of all the telematics are in cars.","canonicalId":"concept:ev","priority":0.9,"confidence":0.9,"source":"openai/gpt-oss-20b","data":{"explanation":"EVs refers to electric vehicles, cars powered primarily by electric motors and battery packs instead of internal combustion engines.","simplifiedExplanation":"EVs are cars that run on electricity, using batteries and motors instead of gasoline engines. They’re becoming more common as technology improves."}},{"startTime":1244.0,"endTime":1247.0,"type":"concept","title":"telematics in cars","url":"/glossary/telematics-in-cars","quote":"[1241.0s] I think the consumer is becoming aware of that now with EVs and the rest of all the telematics are in cars.","canonicalId":"concept:telematics-in-cars","priority":0.5,"confidence":0.88,"source":"openai/gpt-oss-20b","data":{"explanation":"Telematics refers to the integration of telecommunications and informatics in vehicles, enabling features like GPS navigation, remote diagnostics, and connectivity services.","simplifiedExplanation":"Telematics in cars means the car can send and receive data over networks, allowing things like GPS tracking, remote updates, and sometimes even controlling parts of the car via a phone."}}],"speakers":[{"id":"s1","name":"Carm Capriotto","role":"host"},{"id":"s2","name":"AAP","role":"host"}],"transcripts":[{"url":"http://getcarcurious.com/episodes/the-power-of-ase-certification-40-better-productivity-and-60-fewer-comebacks-tha-463/transcript.vtt","type":"text/vtt"}]}