{"version":"1.0.0","episode":{"title":"The Profit Squeeze: 5 Costs Dealers Are Reducing — And Why It Matters | Donald Kemp, General Sales Manager at Stowasser Buick GMC","url":"http://getcarcurious.com/episodes/the-profit-squeeze-5-costs-dealers-are-reducing-and-why-it-matters-donald-kemp-general-sales-manager-at-stowasser-buick-gmc","audioUrl":"https://chrt.fm/track/C6AG88/traffic.megaphone.fm/CREUR4201871405.mp3","description":"Today I’m joined by Donald Kemp, General Sales Manager at Stowasser Buick GMC. \n\nWe dig into why human-first social content is outperforming inventory posts, how moving F&I earlier drives higher penetration, and where dealers are quietly leaking money through junk fees. \n\nThe conversation is tactical, practical, and immediately applicable for stores feeling margin pressure.\n\n\n\nThis episode is brought to you by:\n\n\n\n1.  Experian Automotive  - Like most Car Dealership Guy Listeners, you’re constantly looking for the inside edge on the auto industry. So if you’re ready to step up your game to the next level – outpacing the competition and building customer loyalty – there’s only one place to go from here: Experian Automotive. They’re the only ones with exclusive data across vehicles, consumers, and credit—plus expert data scientists who connect the dots to uncover the insights you need. Get the industry-leading insights from Experian Automotive today! Learn more by visiting @ https://carguymedia.com/4cfcLjZ. \n\n\n\n2.  Privacy4Cars  - Privacy4Cars' app lets your team delete it all in minutes and prove it with a Certificate of Deletion. Customers pay more. Trade-in capture rates soar. And you stand out as the dealership that actually protects people and what matters most to them. Drive more trade-ins, more loyalty, and more revenue. Offer customer vehicle privacy services today– visit @ https://privacy4cars.com/.\n\n\n\n3. Nomad Content Studio - Most dealers still fumble social—posting dry inventory pics or handing it off without a plan. Meanwhile, the store down the street is racking up millions of views and selling / buying cars using video. That’s where Nomad Content Studio comes in. We train your own videographer, direct what to shoot, and handle strategy, to posting, to feedback. Want in with the team behind George Saliba, EV Auto, and top auto groups? Book a call @ http://www.trynomad.co.  \n\n\n\nCheck out Car Dealership Guy’s stuff:\n\n\n\nFor dealers:\n\nCDG Circles ➤ ⁠⁠⁠⁠⁠⁠https://cdgcircles.com/⁠⁠⁠⁠⁠⁠\n\nIndustry job board ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://jobs.dealershipguy.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠\n\nDealership recruiting ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.cdgrecruiting.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠\n\nFix your dealership’s social media ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.trynomad.co⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠\n\nRequest to be a podcast guest ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.cdgguest.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠\n\n\n\nFor industry vendors:\n\nAdvertise with Car Dealership Guy ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.cdgpartner.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠\n\nIndustry job board ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://jobs.dealershipguy.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠\n\nRequest to be a podcast guest ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.cdgguest.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠\n\n\n\nTopics:\n\n00:43 What are the key business insights?\n\n02:42 What is the used car strategy?\n\n05:41 How to improve finance and service?\n\n23:38 How to manage vendor relationships?\n\n26:10 Which lead sources are best?\n\n29:14 How to optimize lending practices?\n\n34:37 How to leverage social media?\n\n24:38 How to reduce credit card fees?\n\n\n\nCar Dealership Guy Socials:\n\nX ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠x.com/GuyDealership⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠\n\nInstagram ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠instagram.com/cardealershipguy/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠\n\nTikTok ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠tiktok.com/@guydealership⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠\n\nLinkedIn ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠linkedin.com/company/cardealershipguy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠\n\nThreads ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠threads.net/@cardealershipguy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠\n\nFacebook ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠facebook.com/profile.php?id=100077402857683⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠\n\nEverything else ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠dealershipguy.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠"},"annotations":[{"startTime":210.2,"endTime":213.5,"type":"term","title":"Kelly Blue Book","url":"/glossary/kelly-bluebook","quote":"I'd say the way Kelly Bluebook and everything's jumping up and down. So that 21 day turn is very important.","canonicalId":"term:kelly-bluebook","priority":0.9,"confidence":0.9,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"Kelly Blue Book is a vehicle valuation and automotive research company that provides pricing information for new and used cars. It is widely used by consumers and dealers to determine fair market value for vehicles.","simplifiedExplanation":"Kelly Blue Book is a trusted source that helps you find out how much a car is worth. People often use it to check prices for buying or selling cars."}},{"startTime":213.5,"endTime":215.7,"type":"term","title":"21 day turn","url":"/glossary/21-day-turn","quote":"So that 21 day turn is very important. That's that's kind of our goal right now is getting in price competitively and try to just turn as fast as we can.","canonicalId":"term:21-day-turn","priority":0.5,"confidence":0.85,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"The term '21 day turn' refers to the goal of selling a vehicle within 21 days of acquiring it. This metric is often used by dealerships to measure inventory turnover and sales efficiency.","simplifiedExplanation":"A '21 day turn' means that a car dealer aims to sell a car within three weeks after they get it. It helps them keep their inventory fresh and make money faster."}},{"startTime":312.9,"endTime":315.5,"type":"concept","title":"margins","url":"/glossary/margins","quote":"...I am curious how it's impacting your margins. Many, many people are in your shoes, right?","canonicalId":"concept:margins","priority":0.5,"confidence":0.8,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"Margins refer to the difference between the cost of acquiring a vehicle and the price at which it is sold, impacting profitability for dealerships.","simplifiedExplanation":"Margins are the money a dealership makes after buying a car and selling it. If they buy it for less and sell it for more, they have a good margin."}},{"startTime":318.7,"endTime":320.7,"type":"concept","title":"used inventory","url":"/glossary/used-inventory","quote":"...quality used inventory has never been tighter. Right now in our market...","canonicalId":"concept:used-inventory","priority":0.5,"confidence":0.85,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"Used inventory refers to pre-owned vehicles available for sale, which can vary in quality and price depending on market conditions.","simplifiedExplanation":"Used inventory means cars that have been owned by someone else before and are now for sale. Their prices can change based on how many are available."}},{"startTime":325.7,"endTime":329.7,"type":"brand","title":"GMC","url":"/glossary/gmc","quote":"...we're a GMC store. So we are really heavy in trucks and SUVs and that's kind of what...","canonicalId":"brand:gmc","priority":0.9,"confidence":0.9,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"GMC is a division of General Motors that focuses on trucks and SUVs, known for their durability and capability.","simplifiedExplanation":"GMC is a car brand that makes trucks and SUVs, which are larger vehicles often used for transporting goods or people."}},{"startTime":329.7,"endTime":333.7,"type":"concept","title":"trucks and SUVs","url":"/glossary/trucks-and-suvs","quote":"...we are really heavy in trucks and SUVs and that's kind of what we tend to shoot for in the auction...","canonicalId":"concept:trucks-and-suvs","priority":0.5,"confidence":0.9,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"Trucks and SUVs are larger vehicles designed for transporting goods and passengers, often favored for their versatility and capability in various driving conditions.","simplifiedExplanation":"Trucks are big vehicles used for carrying heavy loads, while SUVs are spacious cars that can carry more people and gear. Both are popular for their strength and space."}},{"startTime":687.8,"endTime":690.9,"type":"term","title":"service contract","url":"/glossary/service-contract","quote":"...where the service contract cost has gone up and the price point of a service contract on, you know, an $80,000 Sierra is high.","canonicalId":"term:service-contract","priority":0.9,"confidence":0.9,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"A service contract is an agreement that provides coverage for certain repairs and maintenance on a vehicle, often beyond the manufacturer's warranty. It can help cover unexpected costs associated with vehicle repairs.","simplifiedExplanation":"A service contract is like an insurance policy for your car that helps pay for repairs and maintenance. It can save you money if something goes wrong after your regular warranty ends."}},{"startTime":690.9,"endTime":694.2,"type":"car","title":"GMC Sierra","url":"/cars/gmc/sierra","image":"https://upload.wikimedia.org/wikipedia/commons/e/ea/2019_GMC_Sierra_AT4_5.3L_V8%2C_front_12.31.19.jpg","quote":"...the price point of a service contract on, you know, an $80,000 Sierra is high.","canonicalId":"car:gmc:sierra","priority":0.5,"confidence":0.9,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"The GMC Sierra is a full-size pickup truck known for its strong towing capabilities and comfortable interior. It is often used for both work and personal purposes, making it a versatile choice for many drivers.","simplifiedExplanation":"The GMC Sierra is a big truck that people use for work and everyday driving. It's known for being tough and having a nice inside, which makes it popular among truck buyers.","imageAttribution":"Kevauto (CC BY-SA 4.0)"}},{"startTime":694.2,"endTime":699.6,"type":"term","title":"lenders","url":"/glossary/lenders","quote":"...a lot of the lenders weren't able to hold that, you know, price say it was $6,000 for a service contract.","canonicalId":"term:lenders","priority":0.5,"confidence":0.85,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"Lenders are financial institutions or individuals that provide loans to borrowers, often for purchasing vehicles. They assess the borrower's creditworthiness and determine the terms of the loan, including interest rates and repayment schedules.","simplifiedExplanation":"Lenders are companies or people that give you money to buy things, like cars. You pay them back over time, usually with extra money called interest."}},{"startTime":2324.7,"endTime":2330.2,"type":"term","title":"84 month loan","url":"/glossary/84-month-loan","quote":"...that I think during COVID, so many people signed up for that 84 month loan, you know, with a $10,000 markup and right now we're feeling that...","canonicalId":"term:84-month-loan","priority":0.9,"confidence":0.9,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"An 84 month loan is a type of auto loan that spans over seven years. While it may lower monthly payments, it can lead to higher overall interest costs and negative equity if the car depreciates faster than the loan balance decreases.","simplifiedExplanation":"An 84 month loan means you pay off the car over seven years. It can make your monthly payments smaller, but you might end up paying more in interest and owe more than the car is worth if it loses value quickly."}},{"startTime":2330.2,"endTime":2335.2,"type":"term","title":"negative equity","url":"/glossary/negative-equity","quote":"...the majority of the consumers coming in have extremely high negative equity points and trying to get them out of that is hard...","canonicalId":"term:negative-equity","priority":0.9,"confidence":0.9,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"Negative equity occurs when the amount owed on a loan exceeds the current value of the asset, in this case, a vehicle. This situation can complicate selling or trading in the car, as the owner still owes money even if the car's value has dropped.","simplifiedExplanation":"Negative equity means you owe more money on your car loan than what the car is worth. If you wanted to sell it, you would still have to pay off the loan even if you sell the car for less."}}],"speakers":[{"id":"s1","name":"Car Dealership Guy","role":"host"}],"transcripts":[{"url":"http://getcarcurious.com/episodes/the-profit-squeeze-5-costs-dealers-are-reducing-and-why-it-matters-donald-kemp-general-sales-manager-at-stowasser-buick-gmc/transcript.vtt","type":"text/vtt"}]}