00:00
This is the Aftermarket Radio Network.
00:04
Hey, everybody, Karm Capriotto, Remarkable Results Radio.
00:09
Good to see you and have you here celebrating our 10th year.
00:13
I love this episode.
00:16
I'm going to call this episode Showtime, actually because my guest is calling at that.
00:21
But before we get going, please support our great sponsors and partners.
00:26
More than 16% of light-duty vehicles on the road are EV and hybrid.
00:30
Is your shop ready to safely and properly service them?
00:33
Get your shop trained and equipped to service hybrid and EV vehicles with Napa Autotex Innovative,
00:39
EV-Ready, Level 1, High Voltage Awareness, and Maintenance Training.
00:43
Hey, let's face it, your shop management system is the most critical tool in your
00:48
shop, and NapaTrax will move your shop into the SMS Fastlane.
00:53
On-site training, six days a week support, and local representation.
00:58
Find NapaTrax on the web at NAPATRACS.com.
01:02
Hey, welcome back, everyone.
01:05
Introduce you to Jason Hladnik.
01:11
You've been on my show long, long time ago when you still were involved in a
01:16
Now, it's really cool.
01:17
Jason is a service advisor coach at RPM Training with Murray Voth.
01:23
Murray's been a mentor of mine.
01:24
In fact, I met Murray back in 2009 when I'd opened my shop and Murray had mentored me
01:30
all through the years.
01:31
So, it's pretty cool now after I sold my shop to jump aboard with RPM and work with
01:35
Murray and the team.
01:37
Okay, so conceptually, here's why you want to listen to this episode and take
01:40
this entire episode in because we're going to talk about what Jason calls
01:46
Now, yes, he's a musician, plays all kinds of instruments, and maybe near the
01:50
end of it, the show will explain all the great things that you do as far as
01:54
performance, knowing your audience, and this kind of related exactly into how
02:00
you're helping coach and teach and train service advisors.
02:04
Yeah, the concept is getting ready for showtime, being prepared so when your
02:09
shop opens up in the morning, everything's in tune, everything's ready to go.
02:13
So now, the service advisor can focus on giving a great experience and not so
02:18
much administrative duties.
02:20
You know, the thing I love about what you just said, I'm not a musician, but I
02:24
love music my whole life.
02:26
And when you'd go and see a band or even you go to a local club on the lake
02:31
here in Lake Erie and you'd see them come in with their suitcases and drum
02:36
kits and microphones, I'm an observer.
02:39
So you'd watch them put it all together to set it all up, realizing
02:44
that there's a point in time where the music has to be there and it
02:48
has to be together and it has to be right and it has to move people.
02:52
But what it takes to get there, I love your concept, work toward showtime.
02:56
Yeah, any professional band, you're working behind the scenes.
03:00
So you're working on songs, you're working on set lists, you're working
03:03
on performance, you're working parts, you know, maybe different solos
03:07
throughout the performance.
03:09
There's a lot of work that goes in behind the scenes that we as
03:13
audiences may not realize.
03:15
So then when the band hits the stage and you've gone to that show,
03:19
It's a great performance.
03:20
You know, the backup singers are right in tune.
03:23
They've got pyros going off.
03:24
Who knows, depending on what kind of show you're going to.
03:27
All that hard work is done before the performance.
03:31
And that's how I relate it to an automotive shop.
03:34
A lot of times when we think of our shop, are we ready for showtime?
03:38
When we open our doors, do we really know what's happening
03:41
throughout the day?
03:42
Do we have all the parts?
03:43
Do we have all the necessary tools in place?
03:46
And then are our members all on the same page?
03:49
I mean, if you've got a technician or another advisor or someone else
03:55
that's on the team that maybe isn't pulling their weight or doesn't
03:57
really know what songs they're playing, you know, if I related it
04:00
back to music, it's like a band.
04:01
If you have a bass player that doesn't have a set list or didn't
04:04
check his bass to see if it was in tune, that performance isn't going
04:09
I mean, the band is going to get through it, but it's not going
04:11
to be as great as it could be.
04:12
Conceptually, I love this.
04:15
You could come into work in the morning and somehow life got in your way
04:21
and you may not be prepared for that first interaction, that first
04:25
phone call, that first dispatch, that first estimate, because you
04:30
didn't set up your, I'm going to put it in quotes, equipment.
04:34
And that's everything, Jason.
04:39
As a service advisor, you're running late.
04:41
Like you said, life happens.
04:42
You're five minutes before the shop's supposed to open.
04:45
You've got technicians waiting.
04:47
You open the door and now you're scrambling.
04:49
What kind of experience are your clients getting?
04:52
I see it time and time again.
04:53
The advisors are maybe coming off a bit rude.
04:56
They don't mean to, but their stress level is high.
04:59
Things aren't controlled.
05:00
Now you're reacting.
05:01
Phones are ringing.
05:03
There's two clients that showed up that weren't supposed to
05:07
Like it can all fall apart.
05:08
And this is just five minutes after 8 o'clock.
05:11
Let this episode move you and stop to think, what are you doing?
05:15
Service advisor training in our industry is on fire.
05:19
I've gone on record to say, I think it's the single most
05:21
pivotal part of the entire operation.
05:24
And we need to do the best that we can from all the
05:26
technology of listening to phone calls or evaluating
05:29
those calls, what we can do better.
05:33
But I love the whole music thing.
05:34
So work with us on this.
05:36
Think about a person getting storytelling.
05:39
Let's talk about storytelling as it relates to music
05:41
because every song has a story in it, doesn't it?
05:45
And that audience will connect to that song.
05:48
When that audience is connected with you,
05:50
you're able to express what's happening
05:53
and you have that connection.
05:55
And now you have full attention.
05:57
And that's another thing with service advisors is
06:00
sometimes we don't have the client's full attention.
06:03
And it's when we share information.
06:05
So if someone comes into your shop
06:07
expecting to get an engine oil maintenance service
06:10
and then we're telling them it needs all this other
06:12
additional work, we'll consider the audience.
06:15
Were they ready to receive that information?
06:18
And are they actually listening to us?
06:20
Maybe they're thinking they left the garage door open
06:21
or they're thinking about a meeting they're running late for.
06:24
And now we're putting stress on them
06:26
to make this decision to spend an X amount of money more.
06:30
I love what you said.
06:32
And it doesn't matter what kind of song
06:34
that you're probably listening to.
06:36
You can relate to some portion of that song,
06:38
where I was at the time, what it meant to me.
06:41
Was I in a relationship or not?
06:43
Were we starting our family?
06:44
Oh my God, the laundry list is huge.
06:47
I have a problem with my vehicle, right?
06:49
I come in, if I'm willing to have a consistency
06:55
in the approach to my music back to my client,
06:59
I may get a better relation back to me
07:04
if I can try to figure out going crazy.
07:09
What's the song that my client needs to hear?
07:11
Yeah, the approach.
07:12
It's like this, it's like, let's say
07:15
you bought tickets to go see an orchestra.
07:18
When you get there, you're excited to see the orchestra,
07:20
but instead of the orchestra, ACDC hits the stage.
07:25
The crowd was thinking, hey, it was gonna be orchestra,
07:27
it's ACDC, now they start booing.
07:29
That doesn't mean that ACDC is not a great band, Carl.
07:32
What that means is that ACDC is playing
07:34
to the wrong audience.
07:37
As a professional advisor, you have to stay consistent.
07:40
However, you need to understand your audience
07:43
and you need to be able to adapt to certain clients.
07:47
Certain clients might be passionate
07:50
about factory scheduled maintenance,
07:51
so there's going to be a way that we approach that.
07:53
There are other clients that may not see the value in it.
07:56
That doesn't mean we don't discuss it,
07:58
we just need to approach it differently.
08:00
I can't imagine Jason trying to prep for a work day
08:03
under a showtime moniker,
08:06
because isn't every song or client situation different?
08:10
It can be, but as advisors, we need to be consistent.
08:14
Because if we're not consistent,
08:16
now we become negotiators, we become sales driven.
08:20
So if I know that I've got five clients coming in
08:24
and they're all in for say,
08:25
engine oil maintenance services
08:27
and my policy in the shop is that
08:29
every engine oil maintenance service,
08:31
factory scheduled maintenance gets checked.
08:33
I need to be consistent with that.
08:36
But it's how I present that information
08:38
and when I present that information is so important.
08:41
Like ACDC songs, when they're playing to the wrong group,
08:45
they're still going to rock their songs,
08:47
because they believe in their songs.
08:49
So as advisors, I believe in my policies,
08:52
I believe in the approach or the consistency,
08:55
but it's the approach maybe I need to adapt a little bit.
08:58
Maybe this client really likes a text message
09:01
and they don't want to pick up their phone.
09:03
So now I need to adapt to that
09:05
and send the information by a text.
09:07
But here's the trick with that.
09:08
I may not be comfortable sending the text message.
09:11
So I don't do it and I try and call the client.
09:13
I love what you're saying is I'm thinking
09:15
of all the shows that we have done here
09:18
on service advisor training
09:19
and the role plays that we've done
09:20
and we've discussed in the past
09:22
knowing the communication style of the client.
09:25
Of course, knowing yours and knowing theirs.
09:28
And the thing that I like about what you just helped me
09:31
with mentally to get over that hump
09:34
of knowing what type of song I've got to sing back
09:40
Is it a dominated extroverts, steady conformity individual?
09:46
It's like, what if we could just pick
09:47
four different songs, or to your point,
09:51
rock band, orchestra, jazz band.
09:54
I love this because people occasionally,
09:57
they get a mental block.
09:59
I just can't get over how I'm supposed to act
10:01
or what I'm supposed to do.
10:03
Maybe this whole music thing helps.
10:05
In my experience through the years
10:07
that I've been doing this,
10:08
there are say maybe contractors.
10:11
When I dealt with contractors,
10:12
they didn't want the fluff.
10:14
They wanted the straight goods.
10:16
In some of those conversations,
10:17
I actually had to take out into the shop
10:19
because they might not be appropriate to have upfront.
10:22
And that's just how some of the contractors I dealt with.
10:24
That's just how they like to have a laugh.
10:26
I like to have a joke,
10:27
but they wanted to get down to the real deal
10:29
of what's going on with their vehicles.
10:31
Whereas somebody that is maybe
10:33
doesn't understand their vehicle
10:35
or really is a little intimidated by the shop,
10:37
that conversation is going to be look different
10:41
The information is going to be the same,
10:43
but the performance of the advisor
10:45
and the experience is going to be a little different.
10:48
And that's such an important piece.
10:49
We need to be consistent with our policies,
10:52
our approach of the information we're sharing,
10:55
Karm, but we need to maybe change it up.
10:57
And as you say, pick a different tune
11:00
at how we approach this client.
11:01
Okay, let's move a little bit away from music
11:03
and let's talk about pre-appointment communications.
11:06
I mean, what is your philosophy on that?
11:09
that falls right into getting ready for showtime.
11:11
I believe conversations should be happening
11:13
two or three days before the appointment.
11:15
And the reason for this
11:17
is that there's two things happening there.
11:18
We're reaching out as advisors
11:20
and we're confirming that appointment.
11:21
So, you know, this hate is Tuesday at eight o'clock,
11:23
still work for you.
11:25
But then that gives us an opportunity
11:26
to have these discussions about maybe deferred work
11:29
or factory scheduled maintenance
11:31
that is due on the vehicle.
11:32
Now, as a professional advisor,
11:34
if we are following factory scheduled maintenance,
11:36
I just need to know the make and model
11:38
and the kilometers of the vehicle.
11:39
And I can quote what's due for that vehicle.
11:42
But what I've learned is that now
11:44
when I'm having these conversations
11:46
before the appointment,
11:47
I'm not stressing my client out
11:50
because they have time to review the work.
11:53
Maybe it's deferred work from the last service
11:55
or maybe it's factory scheduled maintenance.
11:57
They have time to look it over,
11:59
maybe talk to a partner or a spouse
12:01
and make an informed decision
12:03
and have time to get back to me.
12:05
And that's key because when we consider that,
12:09
when we consider the alternative,
12:10
the old school way was, you know,
12:12
when they come into the shop,
12:13
oh, by the way, you need this, this, this, this, this.
12:16
Well, now it could come off as like a sales pitch almost.
12:20
The other issue with that is that
12:21
when we give time to the client to decide
12:24
and get ready for showtime,
12:25
we're discussing business before the appointment.
12:28
So everything's been worked out.
12:29
We know exactly what we're doing.
12:31
As an advisor, I can order the parts
12:33
or if there's too much work
12:35
that was approved for the client,
12:36
maybe I have to talk about moving that appointment
12:38
to another day, right?
12:39
So I'm keeping control of my schedule
12:41
and I have time to react to do that.
12:43
So business is discussed.
12:45
So when that client drops off or comes into your shop,
12:48
I'm building relationships now.
12:50
We already know what's happening with the vehicle.
12:52
We already know the price.
12:53
We already know the pickup and, you know,
12:54
the drop off, all that.
12:56
But now I can start asking them about the hockey game
12:58
or, you know, life.
13:00
And now I start to build an experience
13:02
and I start to work on those personal relationships.
13:05
Are you an ABBA Auto Care Center
13:07
who is ready to take your shop to the next level?
13:10
Then the Premier Tier Napa Auto Care Gold Certified Program
13:13
is exactly what you need.
13:15
Gold Certified Auto Care Centers provide customers
13:17
with a consistent experience
13:19
no matter where they are in the U.S.
13:21
Now this means they are more likely to return
13:24
and support your shop
13:25
or find your Gold Certified Auto Care Center
13:29
Gold Certified members can maximize technology,
13:31
increase their local marketing opportunities
13:34
and have a fully trained team
13:35
that keeps up with the latest trends.
13:38
Simply put, the Gold Certified Napa Auto Care Program
13:41
powered by your local brand will set you apart.
13:45
A true partnership is a two-way street.
13:47
Shops must meet specific criteria
13:49
to be eligible for the many benefits of gold.
13:52
Now Napa Auto Care rewards its most committed partners,
13:55
their Gold Certified members,
13:57
with free premium shop referrals
13:59
on the Napa online locator,
14:01
annual marketing dollars,
14:02
and enhanced warranty, training opportunities,
14:04
program rebates, and so much more.
14:08
Are you ready to get started?
14:09
Contact your local Napa sales representative
14:11
to discuss your eligibility and apply today.
14:15
More than 16% of light-duty vehicles on the road
14:20
Is your shop ready to safely and properly service them?
14:23
Get your shop trained and equipped
14:24
to service hybrid and EV vehicles
14:26
with Napa Autotech's innovative,
14:29
EV-ready Level 1 High Voltage Awareness
14:32
and maintenance training.
14:33
Hey, take your Auto Care Center to the next level,
14:37
with the Napa Auto Care Gold Certified Program.
14:40
This program is for the best of the best,
14:42
who can provide a consistent consumer experience
14:44
and earn the trust of returning and new customers.
14:48
Talk to your Napa sales representative
14:50
about how you can become a Gold Certified shop.
14:53
Hey, let's face it.
14:54
Your shop management system
14:55
is the single most important tool in your shop, period.
14:59
Napa Tracks has made selecting
15:01
the right shop management system easy
15:02
by offering the industry's best, most comprehensive SMS.
15:06
Now, it all starts when a local representative
15:09
meets with you to learn about your business
15:11
and how you need to run it.
15:13
After all, it's your shop, so it's your choice.
15:15
And having local representation is a huge plus.
15:18
Customizing Tracks to your business,
15:20
whether you're a one-person shop
15:22
or a large multi-bay or multi-location company,
15:25
a representative consults with you
15:27
to help optimize your shop's workflow,
15:30
efficiency and profitability.
15:32
Tracks always has the flexibility
15:34
to do business how you need to do it,
15:36
which means it can also grow as your business grows.
15:40
And unlike the other guys,
15:41
we'll be there for you after installation
15:43
with the best training and support in the business.
15:46
Yes, a learning management system
15:48
tailored to each role in your company.
15:52
Simply put, Tracks was designed and built
15:54
for shop owners just like you.
15:56
Visit us on the web at Napa Tracks.
15:58
That's N-A-P-A-T-R-A-C-S dot com.
16:04
How do we know that we are obtaining
16:07
quote-quote a professional level in our industry?
16:10
I think there's so many on our counter
16:12
that we have hired and put there
16:15
and I'm not sure that they feel
16:18
have been trained or are valued as professional.
16:21
We can look at it as where I see advisors
16:24
getting uncomfortable, not all of them,
16:27
but a lot of them is when they're perceived a salesperson.
16:32
That's a great, great point
16:34
when they're perceived as a salesperson versus...
16:38
A service professional, a service advisor.
16:42
See, in a car dealership,
16:43
you have sales and you have service.
16:46
And so when we run a shop,
16:48
if an advisor feels like a salesperson,
16:51
they start to feel like they're upselling
16:54
or the client doesn't really need this
16:57
because I feel like I'm upselling
16:58
or this is going to be too expensive
16:59
so I don't want to bring this up to the client
17:01
because they just spent $2,000.
17:03
Now I'm asking for another $3,000.
17:06
So when the sales gets into a service advisor's life,
17:10
that holds back the professional
17:12
because I relate it to this.
17:14
My wife, she works in the dental industry.
17:16
She's a registered hygienist.
17:18
And when her and I talk,
17:19
because the industries are, our businesses are close.
17:22
She's working on patients, we're working on cars.
17:24
But one interesting thing,
17:25
my wife's been doing this very professional 27, 28 years,
17:29
both at the same time, I've been doing my profession.
17:31
And when she has a patient in her chair,
17:34
and let's say there's really bad oral care,
17:37
like this patient maybe never brushes her teeth
17:39
or clearly doesn't look after their oral hygiene,
17:43
that doesn't stop my wife
17:44
from recommending what needs to happen.
17:48
That's got to sink in there for a minute.
17:50
If we see a person that isn't maintaining
17:53
or doesn't care for their vehicle
17:55
and it is just quote unquote,
17:57
I hate to use the word just transportation for them,
18:00
but they just don't seem to have a caring bone in their body
18:03
for the safety and the reliability of that vehicle.
18:06
I love the analogy between dental and us.
18:09
With my wife, she'll recommend best practices,
18:13
she'll recommend services,
18:14
she'll recommend cleaning, whatever it is,
18:17
that client gets the recommendations.
18:18
Now it's up to the client what they want to do.
18:20
So if they want to go ahead with a treatment plan,
18:23
That's the mark of a professional.
18:25
The emotional bank account,
18:27
the pre-seed that, oh, they don't want to do this
18:29
or they can't afford this, goes all out the window.
18:32
But when we're sales driven as a service advisor,
18:34
now we start to negotiate this vehicle.
18:37
This thing needs thousands of dollars worth of work
18:39
and this client's not going to fix it.
18:40
I'm not going to waste my time.
18:42
So now you start to pick and choose,
18:44
now you become a master negotiator without even knowing,
18:47
this approach actually creates more stress
18:50
on the service advisor.
18:51
Whereas a consistent approach and being ready for that client
18:56
and knowing what the vehicle needs
18:57
and explaining everything to them,
18:59
giving them the opportunity to digest the information
19:03
that's a whole different experience for the client.
19:06
Does that make a lot of sense to me
19:08
to be able to discuss from a position of knowledge
19:14
and confidence in a client's business.
19:18
In, okay, I guess I could say that your teeth can do this.
19:23
I mean, I don't know the medical terms
19:25
but they really do say that your oral health
19:26
has a lot to do with your heart
19:27
and I don't know if that's true or not.
19:29
But if that's truly the case, you can state your case
19:33
but you can't hammer it home.
19:35
Just like you can in the safety and reliability
19:38
of your vehicle so that it's there for you
19:42
On the other hand, I guess if the relationship is strong
19:45
and the trust is there,
19:46
they're gonna do what you recommend as a professional.
19:50
But as advisors, there's advisors out there
19:53
that don't recommend
19:55
because they don't wanna be salespeople.
19:57
They don't wanna be salespeople
19:59
and they're not ready for showtime.
20:01
They're stressed out
20:02
because they've got the phone ringing,
20:03
they've got this client that just walked in,
20:05
a wrong part just showed up
20:07
and now they have to deal with all this.
20:09
So a lot of this stuff gets missed
20:11
and then the advisors start to pick and choose.
20:13
When I think of a professional, it's about consistency.
20:17
When you go to see my wife for your teeth,
20:19
she's going to tell you exactly what she sees
20:21
and what the treatment plan is.
20:23
When you come to my automotive shop,
20:25
I'm going to let you know the state of your vehicle.
20:27
I'm also gonna let you know the things
20:28
that the vehicle is due for,
20:30
your factory scheduled maintenance
20:31
and I'm gonna give you all the facts
20:33
and then we can have a discussion.
20:34
With dental work, it's very similar.
20:36
All this work doesn't need to be done at once.
20:39
The same with your vehicle.
20:41
All this work doesn't need to be done at once.
20:43
We're gonna pick away the safety severe
20:44
and then we're gonna put a plan down.
20:46
But in the dental, if you're sales driven,
20:50
it's gonna be while this person's teeth,
20:51
they've never done any care for their teeth
20:53
for the last 10 years.
20:54
I'm not even gonna say anything.
20:56
See you later, right?
20:58
Like it's not fair, it's not professional
21:00
but that's what happens in our industry.
21:01
You just nailed the word professional to the degree
21:06
I guess I've been looking for
21:08
and that is if you took that dental person,
21:12
so they could sleep at night.
21:14
They need to tell this individual the risks that they're under
21:18
and they're not selling, they're just telling
21:21
and I know that we would maybe rather tell than sell
21:25
but if you've got a vehicle that is not in great shape
21:30
don't sell, just tell
21:32
and maybe that tell, the confident telling
21:37
lists the professionalism of you.
21:39
I don't wanna be known as a salesperson,
21:43
You're just telling the individual
21:44
what's around the next corner
21:46
and I think in both medical and in vehicle,
21:49
not enough people know.
21:50
No, and another thing is that some advisors,
21:53
some businesses are afraid to give out prices.
21:56
They'll tell the client what's wrong with the vehicle
21:58
but then it's like a mystery.
21:59
The client's gotta call back in
22:01
and ask well how much is this and how much is this
22:03
and again, that puts more stress on the advisor.
22:06
Carl, let me ask you.
22:07
Let's say you call me over
22:09
and you want your roof inspected
22:11
and I jump on your roof and I'm up there
22:13
and I'm like whoa, this roof looks pretty bad, Carl.
22:17
What's your next question to me?
22:20
Right, so then I explain to you,
22:21
well this roof looks like we should be changing this roof
22:24
within the six, seven month range,
22:27
say before snow flies
22:29
and what's your next question after that?
22:30
I guess I may wanna say then how much.
22:32
Right, and when can you do it?
22:36
Take some pictures, come back,
22:37
explain to me what it is that you're gonna do,
22:39
why is this bad, how old is this?
22:41
I think, I don't care, a roof, $20,000,
22:44
whatever the hell the number is,
22:45
depending on the size of the roof,
22:46
people go oh, I got that in my piggy bank.
22:50
There's no way that a vehicle repair versus a roof
22:53
is in the same category, but yet, I love your point.
22:59
If you can't get up to the roof to see what's really bad
23:01
and if you can't really see what's really bad
23:03
in the vehicle, we have to do a much better job
23:07
in setting up our song book
23:09
to explain to the client exactly what's wrong with a roof,
23:12
what's really wrong with the vehicle.
23:14
That goes back to show time.
23:16
To show time, all the information ready to go.
23:18
I'm gonna be transparent with pictures and videos,
23:21
and then as a professional advisor,
23:22
I'm gonna anticipate your next questions.
23:25
When can you do it?
23:26
Well, Karm, we can do your breaks next week.
23:28
So I'm gonna put that in and here's the price.
23:30
How much is it, Jason?
23:32
So I've already anticipated those key questions
23:35
and now I've sent you that information.
23:37
And now you can review that and make an informed decision
23:40
while I move on to another task.
23:42
Because what happens is that advisors,
23:44
where we get into trouble and when we don't manage your time
23:47
is that we like to give little snippets out.
23:49
Well, you need breaks, okay?
23:52
So then the client calls back in,
23:54
hey, Jason, I got your report.
23:55
It looks like I need breaks.
23:56
How much is that gonna be?
23:58
Well, let me do a quote and I'll call you back.
23:59
Well, that goes against everything I've ever heard
24:02
in the industry, every great service advisor.
24:05
Listen, we find out what's wrong,
24:07
we're gonna quote 100%, you know,
24:09
we're the 300 rule, right?
24:10
The 100 and 100 and 100,
24:11
you're gonna do 100% inspection, 100% estimate
24:17
Hello, isn't that your job?
24:19
Aren't you pounding on brains out there?
24:21
It's a part of our job,
24:22
but look at all the other things
24:24
that we're not prepared for showtime.
24:26
Look at all the other issues
24:27
that service advisors have to deal with.
24:30
Like let's say the band isn't in tune,
24:32
now the service advisor has to deal with a technician
24:35
that maybe they don't get along with
24:37
and that part they put on didn't fix the problem.
24:40
So now you've got that issue to deal with.
24:43
Then you've got the pressure of maybe ownership
24:45
that you just had a conversation with yesterday
24:47
saying our numbers are down, you know,
24:50
and we got to put a plan together,
24:51
you've got that pressure.
24:52
Then in the morning,
24:54
when you went to leave to work, your dog was sick.
24:56
Then you show up at the shop and you're reactive.
24:59
You don't have anything planned.
25:01
That's why things don't get quoted
25:02
because if you're a professional advisor,
25:05
you're gonna be aware of your time management.
25:08
And what's interesting about it
25:09
is that service advisors are generally really good
25:12
at booking vehicles in for their technicians,
25:16
but they're maybe not so good at managing their own time
25:18
and booking time to get certain things done.
25:21
And they're reactive all throughout the day.
25:23
You just said something that I think is worthy of
25:26
just a comment from me.
25:28
Life is heavy and complicated, isn't it?
25:32
And there isn't anyone who's within the sound of my voice
25:35
that can't probably just shake their head and say this.
25:39
It's like there's the graduation tonight.
25:41
There's the soccer tonight.
25:43
There's swimming tomorrow.
25:45
There's, oh my God, they have a half a day of school.
25:49
Now I gotta figure out who's gonna babysit the kid.
25:52
The level of complication, the heaviness of life,
25:55
the complications of life are so strong.
25:59
And if it's happening to any individual on our counter
26:01
in our bays, in our offices, anywhere,
26:05
that burden that we're feeling on our own self
26:08
is across from us on the phone or on the counter.
26:11
And our job, to your point, I love the music thing,
26:15
is to make this music be flawless
26:18
in our interpretation of how we can help.
26:22
And think of that concept of what the client's going through.
26:25
When they're stressed out about life
26:28
and there's something wrong with their vehicle,
26:30
now if we're ready for showtime,
26:33
that it's gonna be a really great experience
26:35
and they're gonna connect to the song that we're playing.
26:37
The band's in tune, we've got our stuff together,
26:40
we're gonna put on a great performance.
26:42
They're gonna remember that.
26:43
Just like remembering that song car
26:44
or my boat where you were at a certain time,
26:47
clients remember those experiences.
26:49
Now, it could start off to be a really bad experience,
26:52
but because you have systems and procedures
26:54
and consistency, you know how to perform to get through that
26:58
and that cements the relationship even stronger.
27:02
When you think of training
27:04
and you think of getting ready for showtime,
27:07
it's interesting because I love music,
27:08
I'm very passionate about it.
27:10
I've done a lot of reading on the subject
27:13
and what makes bands great.
27:15
They never stop rehearsing, practice.
27:19
They never stop training on their instrument.
27:21
There's a really cool picture of the Beatles
27:24
way back before they hit the Ed Sullivan show.
27:26
Now the Beatles were getting very big,
27:27
they were big where they came in England and that,
27:30
they were coming over to America,
27:32
they were very successful,
27:34
but here they are, four guys in a room,
27:36
hammering out a song they've probably played 500 times
27:40
before the big show.
27:41
Now, when we look at our shops,
27:43
how much training do we do on our shops
27:46
and how prepared are we for the next day
27:48
and put on a great show?
27:50
It's interesting, you know?
27:51
It is so powerful to say the words,
27:53
never stop practicing, never stop rehearsing.
27:57
And a lot of that not only can go from a coaching environment
28:01
where you've got teams together
28:03
or you're listening to phone calls,
28:05
you're doing role plays,
28:07
but to get a muscle memory going.
28:10
And again, this is brain memory going
28:13
that I can play a riff on a guitar
28:16
without even thinking about it because I feel it.
28:19
And, Carm, when you tried to first play that riff,
28:23
you couldn't do it.
28:24
So, oh God, as a musician, let me,
28:27
so here it is, I wanna learn this incredible riff
28:29
that, you know, one of the biggest and best riffs
28:32
in rock music history.
28:34
And I struggled, what does it take 400 times to get it?
28:37
The point is, is that, yeah,
28:39
there's a lot of natural made, I get it,
28:42
tour guide type service advisors out there,
28:44
but the rest of us, we gotta work it.
28:47
We have to get better at our craft.
28:48
We have to acknowledge,
28:50
we have to create time and space,
28:52
and we have to realize that we don't know everything.
28:55
And that's another thing,
28:56
the longer you've been in this industry,
28:58
you may not be open to that
28:59
because you might feel exposed.
29:01
Well, I've been doing this for 10 years,
29:03
I'm not gonna let someone know
29:04
I don't understand how to do that, right?
29:06
Because I know you put that pressure on yourself,
29:09
whereas you can, I relate back to music.
29:13
You've got bands, I look up some of my favorite artists,
29:16
I would love to play with these bands, you know,
29:19
to play with them, but they never stop practicing.
29:22
I was reading an article,
29:24
there's a band called the Red Hot Chili Peppers,
29:26
we've probably all heard of them.
29:28
There's a bass player, Flea,
29:29
and he's pretty much been doing that,
29:31
you know, basically his whole life
29:32
and really he's got it, you know,
29:33
he's known worldwide.
29:35
And he practices hours a day.
29:37
Here's a guy that's at the top of the top,
29:39
but he's still learning.
29:41
I think of our service advisor industry,
29:44
like the service advisor might take a course a year
29:47
and okay, yeah, I took training.
29:49
Well, what does that mean?
29:51
You might have taken the training,
29:53
you nodded at some of the good ideas,
29:54
maybe you implemented one, but you have to keep on it.
29:58
Thank you for this, my mind is going a mile a minute
30:00
and I started to think about,
30:02
okay, I'm at the top of my craft,
30:04
I'm a service advisor, I've got great numbers,
30:06
people love me, I love my clients,
30:08
I get along really well.
30:10
And I could get, you know, if you will stagnant, complacent,
30:15
unless, because I was so good and so smart
30:18
and so on the cutting edge,
30:20
I'd say it's time to learn a new song.
30:23
Think about that, right?
30:25
If you can come with the showtime mentality
30:27
in this whole music and concept that you're working with,
30:31
it may be time to learn some new song.
30:34
I've always loved this song,
30:35
but I've never played it, I've never sang it,
30:37
I've never understood it, it's time, new song.
30:39
And change with the times.
30:41
If we look at bands like U2, U2 back in the 80s
30:44
was a completely different band
30:46
than what they turned out to be in the 2000s.
30:48
And they stayed relevant and they changed with the times,
30:52
There's a lot of bands that phase out and they get,
30:54
well, this is an 80s band and they were big in the 80s,
30:56
but they weren't able to go into the 90s in the 2000s.
30:59
But when you look at bands that are successful
31:01
and long career, they change with the times.
31:04
And this is so important too.
31:06
When we think of getting ready for showtime
31:08
on a service advisor that's not comfortable with technology,
31:11
doesn't mean that's good for business.
31:13
Just because you don't wanna send a text message
31:16
doesn't mean your client doesn't want the text message.
31:19
Yeah, that was one thing I had written down
31:21
that I never talked about is,
31:23
how do people want to ultimately be contacted,
31:26
text, person, call?
31:28
If we're singing from the song list,
31:31
I have to learn what their song is all about.
31:34
That's just logical in CRM management today.
31:38
When we talk about online appointments,
31:40
there's a lot of pushback in the industry.
31:41
Service advisors, I don't want people to have my schedule.
31:44
I don't want them to make their own appointment,
31:45
but yet the clients want this.
31:47
They wanna be able to connect with your shop after hours
31:51
and book their own appointment.
31:53
So your audience is wanting something,
31:56
but you're saying, I don't want it
31:58
or I'm not comfortable with it.
32:00
Well, who are we here to serve?
32:03
Are we here to serve ourselves
32:04
or are we trying to get better and serve our clients?
32:07
Technologies changed, times have changed.
32:10
You too, back in the 80s,
32:12
if they were still looked and sounded the same,
32:15
they would have been gone years ago.
32:16
Okay, let's talk about online scheduling.
32:18
I'm open to it, schedule came in
32:20
and I see conflict brewing, something just happened.
32:24
From your experience,
32:25
you just pick up the phone and fix it, right?
32:26
It's no different than getting behind the shop
32:28
or having someone call in sick that you weren't prepared.
32:33
It's not perfect, right?
32:35
Instruments do go out of tune at times.
32:38
One of my very first performances, Karm,
32:41
when I was playing, I do a 50 styles rockabilly sound
32:44
and I play the stand-up bass.
32:46
And my first show, if you can believe this,
32:49
my bass came apart on me.
32:51
All my strings went everywhere.
32:53
So here I am, maybe three songs into my set.
32:56
I'm nervous as anything
32:57
and my worst nightmare happened,
32:59
but here's the difference, I was prepared.
33:01
So I have an electric bass on standby.
33:04
So I was able to grab my electric bass, plug in,
33:06
and I finished my set with my electric bass
33:08
that at least got me through the set.
33:10
And then when I had some time, I put my bass back together.
33:14
The difference was I was prepared
33:15
and I didn't let that fear of my bass
33:18
coming apart stop me from performing.
33:20
I learned from it, right?
33:22
So when we go to online scheduling,
33:25
I hear all this, wow, no, it's conflicts
33:28
I'm like, yeah, but like you said, Karm,
33:30
flexibility, if 10 appointments can be booked online,
33:33
you've just saved time on those 10 appointments.
33:37
If one or two you have to react to, who cares?
33:42
You've saved all this time.
33:43
You've saved 10 phone calls, right?
33:45
Yeah, imagine taking that phone call saying,
33:46
hey, listen, my check engine light is on.
33:50
Or they see their check engine light is on,
33:53
they go to your website, they schedule and they're in
33:56
and there was no how much,
33:58
there was no how long, there was no nothing.
34:01
It's just like, please do me.
34:03
A classic example is a shop that offers tire storage.
34:08
You know those clients are coming back to see you
34:10
because you have their tires.
34:12
So why do you take all these phone calls
34:15
through your busy season from clients
34:17
you already know are coming back to see you?
34:19
See, we either pre-book that at next appointment
34:21
or say we've got something new,
34:23
you can now book online.
34:26
Because that way I don't have to book
34:28
a seasonal tire changeover.
34:30
I can work on other tasks throughout the day.
34:32
Everyone can notice Jason's talking about tire storage.
34:36
He also said the word kilometer.
34:40
Jason, of course, is in the Great White North.
34:44
In Ontario somewhere?
34:46
We just got through a pretty big heat wave
34:48
last couple of days, Karam, so.
34:49
Yeah, I know and we are the whole entire eastern side
34:54
of the US is when we're recording this.
34:57
It's just either we're just in it in the middle
35:00
or something like that.
35:01
We've never seen heat like this and I live in Buffalo
35:05
and we usually have 70, low 80s.
35:09
It's amazing stuff.
35:10
Any final thoughts that we didn't cover
35:13
that you just like to give our audience?
35:15
Professional averse sales driven.
35:18
It's the long term.
35:19
You need to be consistent.
35:21
When you're not consistent,
35:23
you're now a master negotiator.
35:26
When you have systems of procedures in place
35:28
and your service advisors can have a consistent approach,
35:31
whether it's $5,000 or $25,
35:35
they present the information
35:36
and it's when the advisor presents the information.
35:40
When they're ready for show time,
35:42
the band, when they've rehearsed,
35:43
like when the Beatles rehearsed
35:45
to play the Ed Sullivan show,
35:47
they went on and they knocked it all the park
35:48
because they rehearsed, they were ready for the show.
35:52
Are you ready for show time?
35:55
Thank you so much for this, Jason Helidnick
35:57
from RPM Training Service Advisor Coach.
35:59
If you've listened to learn one great thing
36:02
in this episode, most importantly is implement it
36:06
and whatever ever you do, my friend, do it well.
36:09
Thanks for being here, man.
36:13
Thanks for being on board to listen and learn
36:15
from the Premier Automotive Aftermarket Podcast.