{"version":"1.0.0","episode":{"title":"The Ultra Luxury Car Market With Bloomberg Intelligence's Michael Dean","url":"http://getcarcurious.com/episodes/the-ultra-luxury-car-market-with-bloomberg-intelligence-s-michael-dean","audioUrl":"https://podtrac.com/pts/redirect.mp3/traffic.omny.fm/d/clips/e73c998e-6e60-432f-8610-ae210140c5b1/4778f66f-5d19-456a-9820-b08f00dfd567/6a69dd3d-e3fb-45a2-8f63-b428016beda8/audio.mp3?utm_source=Podcast&in_playlist=42336c1a-f7c2-4898-885b-b08f00e0bb66","description":"The head of automotive at Bloomberg Intelligence joins the podcast to discuss the latest research about the market for luxury cars, and how Ferrari, Lamborghini, Aston Martin and Porsche are forging into the future.See omnystudio.com/listener for privacy information."},"annotations":[{"startTime":99.9,"endTime":104.4,"type":"car","title":"Kia EV9","url":"/cars/kia/ev9","image":"https://upload.wikimedia.org/wikipedia/commons/6/69/Kia_EV9%2C_BAS_24%2C_Brussels_%28P1170541-RR%29.jpg","quote":"And I don't know if it matters, but it's the second time I've driven it, and you've driven it before too. I'm in the Kia EV nine.","canonicalId":"car:kia:ev9","priority":0.9,"confidence":0.9,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"The Kia EV9 is Kia’s large, three-row electric SUV. In this segment, it’s brought up as a more “normal person” alternative to ultra-luxury brands, while still being family-friendly and practical.","simplifiedExplanation":"The Kia EV9 is an all-electric SUV from Kia. It’s built to fit a family, with extra space for passengers, and it’s meant to be a practical daily vehicle.","imageAttribution":"Matti Blume (CC BY-SA)"}},{"startTime":135.6,"endTime":138.1,"type":"concept","title":"three-row","url":"/glossary/three-row","quote":"They love it, you know, because they any three to row. They're into because they can run around.","canonicalId":"concept:three-row","priority":0.9,"confidence":0.9,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"A three-row vehicle has seating for three rows of passengers, typically increasing capacity for families. In this segment, it’s used to explain why the Kia EV9 works well for people with kids and more passengers.","simplifiedExplanation":"A three-row vehicle has seats in three rows, so it can carry more people. The speakers mention it because it’s useful for families and kids."}},{"startTime":192.68,"endTime":201.68,"type":"car","title":"Ford Mustang GTD","url":"/cars/ford/mustang-gtd","image":"https://upload.wikimedia.org/wikipedia/commons/3/3f/2024_Ford_Mustang_GTD.jpg","quote":"...? I mean the same thing I saw last year, like the Mustang GTD, the one in the in the white livery with the red ...","canonicalId":"car:ford:mustang-gtd","priority":0.5,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"The Ford Mustang GTD is a track-focused, high-performance variant of the Mustang designed to deliver more extreme performance than standard trims. It’s mentioned in the podcast with reference to a specific livery (“white livery with the red ...”), which suggests the car was shown or discussed visually. That makes it relevant as a standout model in the Mustang lineup.","simplifiedExplanation":"The Ford Mustang GTD is a special, performance-focused version of the Mustang. It’s built to be more about speed and track-style driving than everyday trims. The podcast mentions it because someone recognized a particular look from last year.","imageAttribution":"Calreyn88 (CC BY-SA 4.0)"}},{"startTime":254.0,"endTime":257.0,"type":"concept","title":"Motor Valley","url":"/glossary/motor-valley","quote":"So like I'm down with Pegani because it's in the Motor Valley and I'm there often enough that I've done two tours of the Pegani factory...","canonicalId":"concept:motor-valley","priority":0.5,"confidence":0.9,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"“Motor Valley” is a nickname for the Emilia-Romagna region of Italy, especially around Modena and Bologna, where many famous automakers and racing teams are based. It’s used to describe the area’s deep motorsport and performance-car culture.","simplifiedExplanation":"“Motor Valley” is a term for a part of Italy that’s basically a hub for car racing and performance car companies. It’s where a lot of famous brands are located."}},{"startTime":294.0,"endTime":300.5,"type":"term","title":"ghost as their logo","url":"/glossary/ghost-as-their-logo","quote":"...they have a ghost as their logo. And I asked the guy why, and he said, because when they started out...","canonicalId":"term:ghost-as-their-logo","priority":0.5,"confidence":0.85,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"Koenigsegg’s “ghost” logo is explained here as a reference to the company’s Swedish roots and a local WWII-era airbase nickname. Brand lore like this is common in hypercar marketing because it ties the car maker’s identity to a specific place and story.","simplifiedExplanation":"They’re explaining why Koenigsegg uses a “ghost” logo. It’s tied to a real story from Sweden, so it’s not just a random design."}},{"startTime":354.4,"endTime":358.0,"type":"concept","title":"five million dollar cars","url":"/glossary/five-million-dollar-cars","quote":"Yeah. Five million dollar cars. Five million dollar cars, that's.","canonicalId":"concept:five-million-dollar-cars","priority":0.5,"confidence":0.85,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"This frames the discussion in the ultra-luxury/hypercar market segment where prices can reach multi-million dollars. At this level, buyers often care as much about exclusivity, brand story, and craftsmanship as they do about raw performance."}},{"startTime":418.6,"endTime":426.7,"type":"concept","title":"concept car","url":"/glossary/concept-car","quote":"And then Genesis had the Magma, the the wing back concept there, which is like their RS six station wagon shooting braake fighter.","canonicalId":"concept:concept-car","priority":0.5,"confidence":0.85,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"A concept car is a show vehicle built to preview styling, technology, or brand direction rather than being sold as-is. In luxury markets, concepts can also generate buzz and help shape customer expectations before production versions arrive.","simplifiedExplanation":"A concept car is a “preview” vehicle. Automakers use it to show off ideas and get people excited, even if it’s not exactly what you’ll buy in a showroom."}},{"startTime":500.9,"endTime":520.8,"type":"concept","title":"experiences for their owners","url":"/glossary/experiences-for-their-owners","quote":"companies developing experiences for their owners like this Attilie that Matt just reference, but in the bigger picture, you know, going ultra high end.","canonicalId":"concept:experiences-for-their-owners","priority":0.5,"confidence":0.9,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"This refers to the shift from selling just a vehicle to selling an ownership “ecosystem”—events, services, and concierge-style benefits. In ultra-luxury, these experiences can be as important as the car’s specs for customer loyalty and brand prestige.","simplifiedExplanation":"Luxury brands increasingly don’t just sell you a car—they also offer special perks. These “experiences” can include events and services that make ownership feel more exclusive."}},{"startTime":575.3,"endTime":584.8,"type":"concept","title":"bespoke cars","url":"/glossary/bespoke-cars","quote":"Yeah, I mean they certainly do bespoke cars as doing most manufacturers now...","canonicalId":"concept:bespoke-cars","priority":0.5,"confidence":0.85,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"Bespoke cars are custom-built vehicles tailored to an individual buyer’s preferences, often involving unique interior/exterior materials and options. The segment notes that many manufacturers now offer this kind of customization, which can support premium pricing and higher margins.","simplifiedExplanation":"Bespoke means “made to order” for a specific customer. In luxury cars, that usually means you can choose special materials and details, which helps the brand charge more."}},{"startTime":791.5,"endTime":798.7,"type":"brand","title":"Lamborghini","url":"/glossary/lamborghini","quote":"But in this report specifically, you kind of mentioned Ferrari and Lamborghini and Rolls Royce as like doing very well in this area.","canonicalId":"brand:lamborghini","priority":0.9,"confidence":0.95,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"Lamborghini is an Italian manufacturer famous for extreme styling and high-performance vehicles. The segment uses it alongside other marquee brands to frame which luxury names are performing well in the ultra-luxury market.","simplifiedExplanation":"Lamborghini is a well-known Italian luxury sports-car brand. They’re mentioned as part of the group of top luxury brands doing well."}},{"startTime":791.5,"endTime":798.7,"type":"brand","title":"Ferrari","url":"/glossary/ferrari","quote":"But in this report specifically, you kind of mentioned Ferrari and Lamborghini and Rolls Royce as like doing very well in this area.","canonicalId":"brand:ferrari","priority":0.9,"confidence":0.95,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"Ferrari is an Italian supercar brand known for high-end performance and strong brand desirability. In the ultra-luxury market discussion, it’s referenced as a benchmark for how top-tier brands are doing financially.","simplifiedExplanation":"Ferrari is a famous Italian luxury sports-car brand. The episode brings it up as one of the “leaders” in the luxury/supercar world."}},{"startTime":798.7,"endTime":863.2,"type":"brand","title":"Aston Martin","url":"/glossary/aston-martin","quote":"...I'm very curious about Aston Martin and Bentley because I know they also are sort of trying to play in this arena. How are those two brands positioning themselves...","canonicalId":"brand:aston-martin","priority":0.9,"confidence":0.95,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"Aston Martin is a British luxury automaker that competes in the ultra-luxury segment with both sports cars and SUVs. The episode highlights challenges tied to exposure to China, heavy investment needs (including electrification), and financial strain from not having a large parent company.","simplifiedExplanation":"Aston Martin is a British luxury car brand. The host explains that it’s been hurt by weaker demand in China and by the money it’s spending to develop new technology."}},{"startTime":836.4,"endTime":845.2,"type":"concept","title":"electrification","url":"/glossary/electrification","quote":"...the huge investment and electrification, but particularly for Ashton Martin...","canonicalId":"concept:electrification","priority":0.5,"confidence":0.85,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"Electrification is the shift toward electric powertrains (hybrids and fully electric vehicles) and the related engineering and manufacturing investments. The segment notes that electrification spending is a major financial burden for some brands, especially those without strong parent-company support.","simplifiedExplanation":"Electrification means carmakers are spending money to build new hybrid and electric vehicles. The episode says this can strain a company’s finances if it’s already dealing with weaker sales."}},{"startTime":863.2,"endTime":882.2,"type":"concept","title":"F1 team","url":"/glossary/f-1-team","quote":"...even though they're stock, plummets to almost nothing, even though they're f one team like doesn't even compete in races...","canonicalId":"concept:f-1-team","priority":0.2,"confidence":0.6,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"An F1 team refers to participation in Formula 1, where racing performance can influence brand perception and marketing. The episode claims Aston Martin’s F1 involvement hasn’t translated into competitive results, tying that to broader brand/financial concerns.","simplifiedExplanation":"An F1 team means the brand is involved in Formula 1 racing. The episode suggests that even with that presence, the results haven’t been strong enough to help the brand’s image or business."}},{"startTime":922.2,"endTime":953.6,"type":"brand","title":"Porsche","url":"/glossary/porsche","quote":"So I have this theory about Bentley that it's kind of following the Porsche blueprint. We have seen a lot of Porsia uh power move like manpower.","canonicalId":"brand:porsche","priority":0.5,"confidence":0.9,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"Porsche is used as the benchmark for how ultra-luxury brands can profit from high-end derivatives and branded customization programs. The speaker frames Bentley as following a “Porsche blueprint” in product strategy."}},{"startTime":1556.1,"endTime":1571.1,"type":"concept","title":"fully electric vs combustion margin parity","quote":"...if they can price it at a position that gives them a similar margin to their combustion engine vehicles.","canonicalId":"concept:fully-electric-vs-combustion-margin-parity","priority":0.5,"confidence":0.86,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"The speaker argues Ferrari has already “expensed” the investment to go fully electric, and the EV product needs to be priced to achieve a similar margin to combustion-engine vehicles. This is a key business-model concept in EV transitions for premium brands.","simplifiedExplanation":"They’re saying Ferrari already spent the money to go electric, so the electric cars need to be priced so the company still makes about the same profit as it does with gas cars."}},{"startTime":1561.1,"endTime":1588.8,"type":"concept","title":"margin vs volume (scale effects)","quote":"...because you don't have scale effects with luxury carmakers that you do with volume car makers... it's all about the pricing.","canonicalId":"concept:margin-vs-volume-scale-effects","priority":0.5,"confidence":0.88,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"The speaker contrasts luxury automakers with volume brands by saying luxury makers don’t get the same “scale effects.” That means they can’t count on selling huge quantities to make EV investments pay off; instead, they need pricing that protects profit margins.","simplifiedExplanation":"They’re explaining that luxury brands don’t sell as many cars as mass-market brands. So instead of making money by selling tons, they have to make sure each car is priced to keep profits healthy."}},{"startTime":1705.4,"endTime":1711.239,"type":"term","title":"electric buttons for handbrakes and screens","url":"/glossary/electric-buttons-for-handbrakes-and-screens","quote":"I suspect they go to you know, electric buttons for handbrakes and screens rather than dials because it's cheaper to do.","canonicalId":"term:electric-buttons-for-handbrakes-and-screens","priority":0.5,"confidence":0.86,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"Many modern cars replace traditional mechanical handbrakes with electronic parking brakes controlled by buttons. The speaker contrasts that “tech” approach with analog dials, arguing it’s often chosen because it can be cheaper to implement."}},{"startTime":1774.4,"endTime":1842.1,"type":"concept","title":"EV (electric vehicle)","url":"/glossary/ev-electric-vehicle","quote":"...you say the EV is an opportunity Ferrari... Is that risk too?... taking a risk making an EV...","canonicalId":"concept:ev-electric-vehicle","priority":0.9,"confidence":0.95,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"The discussion centers on whether ultra-luxury supercar brands should commit to fully battery-electric vehicles (EVs). The key point is that customer demand and brand identity can make EV strategy a business risk, even if EV technology is available.","simplifiedExplanation":"They’re talking about fully electric cars—EVs. The question is whether luxury buyers actually want them, or whether the brands should stick to hybrids or gas for now."}},{"startTime":2023.1,"endTime":2031.9,"type":"brand","title":"Rolls Royce","url":"/glossary/rolls-royce","quote":"the private office at Rolls Royce, we went and had lunch in the rooftop terrace of the restoration Hardware, which doesn't sound as cool as it is.","canonicalId":"brand:rolls-royce","priority":0.9,"confidence":0.95,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"Rolls-Royce is the ultra-luxury British automaker best known for bespoke coachbuilding, high-end interiors, and a strong brand image. In the luxury market, the company’s customer experience and heritage are as important as the cars themselves.","simplifiedExplanation":"Rolls-Royce is a very high-end luxury car brand from the UK. People buy into the experience and the prestige, not just the vehicle’s performance."}},{"startTime":2039.5,"endTime":2064.5,"type":"brand","title":"Renault","url":"/glossary/renault","quote":"he's had a great career starting off starting off with Renault and Exactly and then Nissan, and so he worked before he climbed the heights of the ultimate luxury company at Rolls Royce","canonicalId":"brand:renault","priority":0.5,"confidence":0.9,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"Renault is a major French automaker with global operations and a long history in passenger cars and motorsport. Mentioning Renault in the career background highlights how executives often move between large automakers before joining ultra-luxury brands like Rolls-Royce.","simplifiedExplanation":"Renault is a big car company from France. The point here is that the person’s career started at a major mainstream automaker before moving into the luxury world."}},{"startTime":2045.0,"endTime":2064.5,"type":"brand","title":"Nissan","url":"/glossary/nissan","quote":"Renault and Exactly and then Nissan, and so he worked before he climbed the heights of the ultimate luxury company at Rolls Royce","canonicalId":"brand:nissan","priority":0.5,"confidence":0.9,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"Nissan is a major Japanese automaker known for models like the Altima, Sentra, and the Leaf electric car. In this segment, it’s part of the speaker’s point about how industry professionals move through different tiers of the auto market.","simplifiedExplanation":"Nissan is a well-known Japanese car brand. Here it’s mentioned to show the person’s career path through big automakers."}},{"startTime":2165.9,"endTime":2177.9,"type":"brand","title":"Audi","url":"/glossary/audi","quote":"how busy the stands of byd or Le Motors or Jaomi are and how empty the Audi stand was.","canonicalId":"brand:audi","priority":0.5,"confidence":0.9,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"Audi is a German luxury automaker within the Volkswagen Group. The speaker contrasts Audi’s empty stand with busier competitors, suggesting shifting attention in the region’s luxury market."}},{"startTime":2165.9,"endTime":2177.9,"type":"brand","title":"byd","url":"/glossary/byd","quote":"what was interesting is how busy the stands of byd or Le Motors or Jaomi are and how empty the Audi stand was.","canonicalId":"brand:byd","priority":0.5,"confidence":0.9,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"BYD is a major Chinese automaker and battery/EV technology company. The speaker notes how busy BYD stands were, using that as evidence of strong market momentum and consumer interest.","simplifiedExplanation":"BYD is a big Chinese company that makes electric cars and batteries. The speaker is pointing out that lots of people were interested in their display."}},{"startTime":2177.9,"endTime":2179.0,"type":"brand","title":"BMW","url":"/glossary/bmw","quote":"Audi stand was. BMW was quite busy. Porsche was very very busy, but","canonicalId":"brand:bmw","priority":0.5,"confidence":0.9,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"BMW is a German premium automaker known for performance-oriented vehicles and strong brand identity. The speaker says BMW’s stand was busy, implying it still attracts significant interest at major auto events.","simplifiedExplanation":"BMW is a popular German luxury/performance car brand. The speaker is saying people were paying attention to BMW at the show."}},{"startTime":2226.0,"endTime":2258.0,"type":"concept","title":"0 to 60 time","url":"/glossary/0-to-60-time","quote":"Not to sixty and two point five seconds, that's just sheer power for a vehicle that weighs over three tons... I'd still rather have that than something that's going zero to sixty and two... Will have the ability to do that as long as it can corner.","canonicalId":"concept:0-to-60-time","priority":0.5,"confidence":0.9,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"“0 to 60” is a common performance metric measuring acceleration from a standstill to 60 mph. The discussion contrasts how modern EVs and performance cars can achieve very fast 0–60 times, but also questions how meaningful that number is compared with real-world driving and handling.","simplifiedExplanation":"“0 to 60” means how quickly a car can accelerate from stopped to 60 mph. They’re debating whether that single number matters as much as how the car drives and corners."}},{"startTime":2426.0,"endTime":2437.3,"type":"brand","title":"Hyundai","url":"/glossary/hyundai","quote":"...like Ford is going to be and GM is going to be in it, Hyundai is. Jose Munos was with me...","canonicalId":"brand:hyundai","priority":0.5,"confidence":0.9,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"Hyundai is highlighted as participating alongside Ford and GM, reinforcing that the discussion is about the ultra-luxury/industry ecosystem and executive networking. It also ties back to the earlier Hyundai/Kia/Genesis show presence.","simplifiedExplanation":"Hyundai is one of the big automakers mentioned as joining the event. It connects to the earlier part where Hyundai-related brands had a huge presence at the car show."}},{"startTime":2426.0,"endTime":2437.3,"type":"brand","title":"GM","url":"/glossary/gm","quote":"...and now they're all participating as well, like Ford is going to be and GM is going to be in it, Hyundai is.","canonicalId":"brand:gm","priority":0.5,"confidence":0.9,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"GM refers to General Motors, another major global automaker. The mention supports the idea that multiple legacy manufacturers are aligning around the same high-level industry events.","simplifiedExplanation":"GM (General Motors) is one of the biggest traditional car companies. They’re being mentioned as participating, which suggests the event matters to the whole industry."}},{"startTime":2461.6,"endTime":2463.4,"type":"concept","title":"F one Race","url":"/glossary/f-one-race","quote":"Speaking of motorsport, We're\ngoing to be in Miami at the F one Race.\n[2463.4s] Wait, there's motorsport at the F one race.","canonicalId":"concept:f-one-race","priority":0.5,"confidence":0.9,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"“F one” is referring to Formula 1 (F1), the top tier of open-wheel motorsport. The Miami Grand Prix is one of the major F1 events, and it’s often used as a cultural and business spotlight for luxury brands and sponsors.","simplifiedExplanation":"They mean Formula 1 racing. The Miami race is a big event where lots of brands and teams show up, so it becomes a major “scene” beyond just the cars."}},{"startTime":2518.1,"endTime":2523.6,"type":"concept","title":"Moto GP","url":"/glossary/motogp","quote":"If you care about racing, you should watch Moto GP.\n[2520.4s] That's where you see actual like wheel to wheel. That's\n[2523.6s] where you see real battles","canonicalId":"concept:motogp","priority":0.5,"confidence":0.86,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"MotoGP is motorcycle Grand Prix racing, known for close wheel-to-wheel competition. The speaker contrasts it with Formula 1, arguing MotoGP shows more direct on-track battles and “ten tenths” driving intensity."}},{"startTime":2535.1,"endTime":2536.6,"type":"concept","title":"track days","url":"/glossary/track-day","quote":"And do you do track days?\n[2536.6s] Yeah? I do track days when whenever I can. Yeah,","canonicalId":"concept:track-day","priority":0.5,"confidence":0.9,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"Track days are events where drivers take their own cars (or rentals) onto a closed circuit for practice and driving experience. They’re a common bridge between everyday driving and motorsport culture, letting enthusiasts learn car control in a safer, controlled environment."}}],"speakers":[{"id":"s1","name":"Bloomberg","role":"host"}],"transcripts":[{"url":"http://getcarcurious.com/episodes/the-ultra-luxury-car-market-with-bloomberg-intelligence-s-michael-dean/transcript.vtt","type":"text/vtt"}]}