{"version":"1.0.0","episode":{"title":"\"Viral for the Right Reasons\" - What Dealers Can Learn from Lange & Fetter’s Social Media Strategy | Noella Salter, Marketing Manager at Lange & Fetter Ford","url":"http://getcarcurious.com/episodes/viral-for-the-right-reasons-what-dealers-can-learn-from-lange-fetter-s-social-media-strategy-noella-salter-marketing-manager-at-lange-fetter-ford","audioUrl":"https://anchor.fm/s/1094c7cb4/podcast/play/111992473/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2025-11-3%2F413667894-44100-2-1bfe8d4111dfb.mp3","description":"If you’ve ever wondered how a small-town Ford store ends up going mega-viral, builds a loyal community, and turns everyday dealership life into must-watch content… this episode is for you.Today I’m joined by the brilliant, hilarious, and wildly creative Noella Salter, the marketing manager behind Lang & Fetter Ford’s social media presence that the entire industry can’t stop talking about. She’s turned a rural Canadian dealership into a personality-driven brand that people actually want to follow.In this episode, we get into:How Noella went from PR grad to dealership storytellerThe moment she realized she had to stop copying her predecessor and start creating as herselfWhy the people inside your dealership matter more than any vehicle walkaroundWhat to do when your content flops, trolls show up, or you feel creatively tapped outThe power of consistency, authenticity, and letting your team shineWhy viral moments don’t matter nearly as much as you think, and how she stays grounded anywayLive reactions as we watch some of Lang & Fetter Ford’s most viral posts togetherIf you’re in automotive marketing (or honestly, any business where trust and community matter), this conversation is a blueprint for turning small beginnings into big impact. Noella proves that you don’t need a massive budget, a big city, or sponsorship deals, you just need people who are willing to show up, be themselves, and have a little fun.This episode will make you laugh, rethink your approach to social, and maybe even give you the nudge to try that idea you’ve been sitting on.\n"},"annotations":[{"startTime":2400.0,"endTime":2401.0,"type":"car","title":"2018 Volkswagen Beetle","url":"/cars/volkswagen/beetle","image":"https://upload.wikimedia.org/wikipedia/commons/a/a4/1957_Volkswagen_Beetle%2C_export_model%2C_in_front_of_Porta_Nigra_in_Trier_2023-05-01.jpg","quote":"[2400.0s] 2018 Volkswagen Beetle do.\n[2401.0s] She didn't look happy about that.","canonicalId":"car:volkswagen:beetle","priority":0.9,"confidence":0.95,"source":"openai/gpt-oss-20b","data":{"explanation":"The 2018 Volkswagen Beetle is a compact car that was part of the fourth generation of the iconic Beetle model, known for its retro styling and front‑engine, front‑wheel‑drive layout.","simplifiedExplanation":"The 2018 Beetle is a small, stylish car that looks like the classic VW Bug but with modern parts. It has a front engine and drives the front wheels.","imageAttribution":"Palauenc05 (CC BY-SA 4.0)"}},{"startTime":2407.0,"endTime":2410.0,"type":"car","title":"2022 Jeep Compass Trailhawk","image":"https://upload.wikimedia.org/wikipedia/commons/c/c7/Jeep_Compass_Trailhawk_1_%2832665226896%29.jpg","quote":"[2407.0s] The 2022 Jeep Compass Trailhawk.\n[2410.0s] She smiled at least at the end of hers.","canonicalId":"car:2022-jeep-compass-trailhawk","priority":0.9,"confidence":0.95,"source":"openai/gpt-oss-20b","data":{"explanation":"The 2022 Jeep Compass Trailhawk is a compact SUV from Jeep, featuring off‑road‑oriented equipment such as increased ground clearance, skid plates, and a 4‑wheel drive system.","simplifiedExplanation":"It’s a small SUV that can handle rough terrain because it has extra height and protective parts on the bottom. It also has a four‑wheel drive system to help it go over bumps and mud.","imageAttribution":"Zytonits (CC BY-SA 2.0)"}},{"startTime":2417.0,"endTime":2420.0,"type":"car","title":"2023 Lincoln Nautilus Reserve","image":"https://upload.wikimedia.org/wikipedia/commons/c/c7/22_Lincoln_Nautilus_Reserve.jpg","quote":"[2417.0s] I got a 2023 Lincoln Nautilus Reserve.\n[2420.0s] I'm very happy about that.","canonicalId":"car:2023-lincoln-nautilus-reserve","priority":0.9,"confidence":0.95,"source":"openai/gpt-oss-20b","data":{"explanation":"The 2023 Lincoln Nautilus Reserve is a midsize luxury SUV from Lincoln, equipped with premium features such as leather upholstery, advanced driver aids, and a powerful V6 engine.","simplifiedExplanation":"It’s a fancy mid‑size SUV that comes with comfortable seats, safety tech, and a strong engine to make driving smooth.","imageAttribution":"HJUdall (CC0)"}}],"speakers":[{"id":"s1","name":"Michael Cirillo","role":"host"}],"transcripts":[{"url":"http://getcarcurious.com/episodes/viral-for-the-right-reasons-what-dealers-can-learn-from-lange-fetter-s-social-media-strategy-noella-salter-marketing-manager-at-lange-fetter-ford/transcript.vtt","type":"text/vtt"}]}