{"version":"1.0.0","episode":{"title":"Why \"appreciation marketing\" is not just a business strategy, but can actually make your life more enjoyable","url":"http://getcarcurious.com/episodes/why-appreciation-marketing-is-not-just-a-business-strategy-but-can-actually-make-your-life-more-enjoyable","audioUrl":"https://www.buzzsprout.com/2021673/episodes/18207253-why-appreciation-marketing-is-not-just-a-business-strategy-but-can-actually-make-your-life-more-enjoyable.mp3","description":"Send us a textEmail Lennie at lennielawson2020@gmail.com"},"annotations":[{"startTime":170.2,"endTime":175.5,"type":"concept","title":"conversion van","url":"/glossary/conversion-van","quote":"...I sold her and her husband. Well, I didn't, my dad did the first conversion van that we ever sold. You remember conversion vans?","canonicalId":"concept:conversion-van","priority":0.5,"confidence":0.9,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"Conversion vans are modified cargo vans that have been customized for passenger use, often featuring amenities like raised roofs, captain's chairs, couches, and entertainment systems. They are popular for family travel and recreational use.","simplifiedExplanation":"A conversion van is a regular cargo van that has been changed to make it more comfortable for people. It usually has extra seats, a raised roof, and sometimes even a TV."}},{"startTime":175.5,"endTime":177.1,"type":"term","title":"high tops and low tops","url":"/glossary/high-tops-and-low-tops","quote":"...they were just like regular cargo vans that had the top cut out of them and they had high tops and low tops.","canonicalId":"term:high-tops-and-low-tops","priority":0.5,"confidence":0.85,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"High tops and low tops refer to the different roof heights available in conversion vans. High tops provide more interior space and headroom, while low tops maintain a more compact profile for easier parking and maneuverability.","simplifiedExplanation":"High tops are taller roofs on vans that give you more space inside, while low tops are shorter roofs that make the van easier to park and drive."}},{"startTime":194.6,"endTime":201.5,"type":"company","title":"Mark 3","url":"/glossary/mark-3","quote":"One of them that on the low end of the market was in Ocala, Florida called Mark 3. And they all looked the same, different colors of course.","canonicalId":"company:mark-3","priority":0.5,"confidence":0.9,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"Mark 3 was a company known for producing conversion vans, particularly popular in the late 70s through the mid 90s. They were recognized as the number one seller of conversion vans during that period.","simplifiedExplanation":"Mark 3 was a brand that made special vans called conversion vans, which are regular vans modified for extra comfort or features. They were very popular for many years, especially in the 70s and 80s."}},{"startTime":225.02,"endTime":230.18,"type":"car","title":"Ford Explorer","url":"/cars/ford/explorer","image":"https://upload.wikimedia.org/wikipedia/commons/8/8e/Ford_Explorer_EV_Auto_Zuerich_2023_1X7A1325.jpg","quote":"....  Now we had a lot of luck with a company called Explorer and they were out of Elkhart, Indiana.  Big diffe...","canonicalId":"car:ford:explorer","priority":0.5,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"The Ford Explorer is a mid-size SUV that has been a staple in the American automotive market since its introduction in 1990. Known for its spacious interior and versatility, the Explorer is often discussed for its family-friendly features and off-road capabilities, making it a popular choice for both urban and adventurous drivers.","simplifiedExplanation":"The Ford Explorer is a big car that can carry a lot of people and stuff, making it great for families or trips. It's been around for a long time and is known for being able to handle different types of roads, whether you're driving in the city or going off the beaten path.","imageAttribution":"Alexander-93 (CC BY-SA 4.0)"}},{"startTime":295.16,"endTime":300.76,"type":"car","title":"Ford Transits","url":"/cars/ford/transit-custom","image":"https://upload.wikimedia.org/wikipedia/commons/0/00/Ford_E-Transit_Custom_%282023%29_DSC_9252.jpg","quote":"...some companies that are doing conversions to like Ford Transits and Mercedes.  I think most of those are being tu...","canonicalId":"car:ford:transit-custom","priority":0.5,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"The Ford Transit Custom is a versatile van designed for commercial use, offering a blend of practicality and comfort. It is often used for transporting goods and people, making it a popular choice for businesses that require a reliable work vehicle.","simplifiedExplanation":"The Ford Transit Custom is a big van that businesses use to move things or people around. It's known for being useful and comfortable, making it a favorite for companies that need a reliable vehicle for work.","imageAttribution":"Alexander Migl (CC BY-SA 4.0)"}},{"startTime":301.4,"endTime":310.3,"type":"term","title":"Class C Motorhomes","url":"/glossary/class-c-motorhomes","quote":"...most of those are being turned into like Class A Motorhomes, or not Class A, Class C Motorhomes. They, by the extended version...","canonicalId":"term:class-c-motorhomes","priority":0.5,"confidence":0.9,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"Class C Motorhomes are smaller than Class A, typically built on a truck chassis, and characterized by a distinctive over-cab sleeping area. They offer a good balance of space and maneuverability.","simplifiedExplanation":"Class C Motorhomes are medium-sized RVs that have a sleeping area above the driver's seat. They are easier to drive than larger RVs but still have a lot of space for traveling."}},{"startTime":301.4,"endTime":310.3,"type":"term","title":"Class A Motorhomes","url":"/glossary/class-a-motorhomes","quote":"...most of those are being turned into like Class A Motorhomes, or not Class A, Class C Motorhomes. They, by the extended version...","canonicalId":"term:class-a-motorhomes","priority":0.5,"confidence":0.9,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"Class A Motorhomes are large, bus-like vehicles built on a truck chassis, designed for long-term travel and comfort. They typically offer more living space and amenities compared to smaller RVs.","simplifiedExplanation":"Class A Motorhomes are big RVs that look like buses. They have lots of space inside and are great for traveling long distances comfortably."}},{"startTime":372.0,"endTime":383.1,"type":"term","title":"hybrid","url":"/glossary/hybrid","quote":"Now everything that's being sold right now, pretty much unless it's a hybrid and those people who don't mind paying full list price to get a little extra gas mileage.","canonicalId":"term:hybrid","priority":0.5,"confidence":0.9,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"A hybrid vehicle combines an internal combustion engine with an electric motor to improve fuel efficiency and reduce emissions. They can operate on either the engine, the electric motor, or both simultaneously.","simplifiedExplanation":"A hybrid car uses both a regular gas engine and an electric motor to help save fuel and reduce pollution. It can switch between the two to be more efficient."}},{"startTime":372.0,"endTime":383.1,"type":"term","title":"list price","url":"/glossary/list-price","quote":"...those people who don't mind paying full list price to get a little extra gas mileage.","canonicalId":"term:list-price","priority":0.5,"confidence":0.9,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"List price, also known as the manufacturer's suggested retail price (MSRP), is the price recommended by the manufacturer for the sale of a vehicle. It serves as a starting point for negotiations and can vary based on market conditions.","simplifiedExplanation":"List price is the price that the car manufacturer suggests you should pay for a car. It's often higher than what you might actually pay after negotiations."}},{"startTime":383.1,"endTime":387.7,"type":"term","title":"invoice price","url":"/glossary/invoice-price","quote":"Everything else is being sold pretty much close to invoice, which is good for consumers.","canonicalId":"term:invoice-price","priority":0.5,"confidence":0.9,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"Invoice price is the amount a dealer pays the manufacturer for a vehicle before any additional costs or markups. It serves as a baseline for negotiations between consumers and dealers.","simplifiedExplanation":"Invoice price is what car dealers pay to get a car from the manufacturer. It's usually lower than the price you see in the showroom, and knowing it can help you negotiate a better deal."}},{"startTime":813.9,"endTime":821.7,"type":"term","title":"grill","url":"/glossary/grill","quote":"...something just flew up off of my grill and hit my windshield and then just went flying down the road.","canonicalId":"term:grill","priority":0.5,"confidence":0.9,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"The grill is a part of a vehicle's front end that allows air to flow into the engine compartment for cooling. It also serves as a protective barrier for the radiator and other components behind it.","simplifiedExplanation":"The grill is the front part of a car that has openings to let air in. It helps keep the engine cool and protects parts behind it."}},{"startTime":813.9,"endTime":821.7,"type":"term","title":"windshield","url":"/glossary/windshield","quote":"...something just flew up off of my grill and hit my windshield and then just went flying down the road.","canonicalId":"term:windshield","priority":0.5,"confidence":0.9,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"The windshield is the front window of a vehicle that provides visibility for the driver and passengers. It is typically made of laminated safety glass to prevent shattering upon impact.","simplifiedExplanation":"The windshield is the big glass window at the front of a car that helps you see out while driving. It's made to be strong and safe."}},{"startTime":824.9,"endTime":827.8,"type":"car","title":"Nissan van","image":"https://upload.wikimedia.org/wikipedia/commons/1/17/2005_Nissan_Vanette_Van_rear.jpg","quote":"...It's that Nissan, Nissan van. I said, okay, well, they don't sell those anymore.","canonicalId":"car:nissan-van","priority":0.5,"confidence":0.8,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"The Nissan van refers to a type of vehicle produced by Nissan, which may include various models designed for passenger or cargo transport. Nissan has produced several vans over the years, but specific models may no longer be in production.","simplifiedExplanation":"A Nissan van is a type of vehicle made by Nissan that is used for carrying people or goods. Some models of these vans are no longer available for sale.","imageAttribution":"TTTNIS (CC0)"}}],"speakers":[{"id":"s1","name":"My Car Guru...Lennie Lawson","role":"host"}],"transcripts":[{"url":"http://getcarcurious.com/episodes/why-appreciation-marketing-is-not-just-a-business-strategy-but-can-actually-make-your-life-more-enjoyable/transcript.vtt","type":"text/vtt"}]}