Why Most Dealership Couples Fail (And How the Best Ones Succeed) | Kelly and Rob Ruth, Bob Ruth Ford
Car Dealership Guy Podcast
Why Most Dealership Couples Fail (And How the Best Ones Succeed) | Kelly and Rob Ruth, Bob Ruth Ford Car Dealership Guy Podcast · Jul 21, 2026
Why Most Dealership Couples Fail (And How the Best Ones Succeed) | Kelly and Rob Ruth, Bob Ruth Ford

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46:33
Why Most Dealership Couples Fail (And How the Best Ones Succeed) | Kelly and Rob Ruth, Bob Ruth Ford
Concept

market that's like missing

They’re saying there were not enough people serving a certain kind of car buyer. So they wanted to focus on that group instead of trying to sell to everyone.

Concept

selling all these $20,000 to $30,000 cars

They’re talking about the price range of cars they were mostly selling. Different price ranges attract different buyers and usually require different selling and financing approaches.

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46:33