{"version":"1.0.0","episode":{"title":"\"Win the Top-of-Mind Battle\" - Why Car Dealers Need Video Marketing in 2026 | Charles Cannon, GM at BMW West Houston","url":"http://getcarcurious.com/episodes/win-the-top-of-mind-battle-why-car-dealers-need-video-marketing-in-2026-charles-cannon-gm-at-bmw-west-houston","audioUrl":"https://anchor.fm/s/1094c7cb4/podcast/play/114619804/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-0-27%2F416921744-44100-2-3afe58ca590dc.mp3","description":"Most dealership marketing advice is “do more ads, post more content, chase more leads.”Charles Cannon’s playbook is the opposite: become the person your community remembers.In this episode of The Dealer Playbook, Michael Cirillo sits down with Charles Cannon (General Manager at BMW West Houston) to break down the long-term habits that create consistent referrals, repeat customers, and a reputation that prints business, without needing to go viral.If you’re a sales pro, BDC rep, or manager trying to stand out in a crowded market, this episode is a blueprint.What you’ll learn in this episode:Why consistency beats “new tactics” (and why most people quit too early)The mindset shift: job vs. career (and what changes when you go all-in)How Charles uses LinkedIn + social media to stay top-of-mind with customersThe simple video follow-up scripts that humanize you (even if you hate the camera)How to handle negative reviews without taking it personallyWhy Charles calls customers “guests” (and how it changes the entire experience)How to sell during high rates and high payments with integrity + confidenceReal takeaway: The best online marketing starts offline, and then gets amplified.Timestamps:00:00 Introduction and Welcome00:15 Meet Charles Cannon00:27 Marketing Strategies for Car Dealers01:08 Charles' Journey Back to Houston02:20 Building a Personal Brand in the Car Business05:05 The Importance of Consistency08:54 Humanizing Sales Through Social Media12:02 Overcoming Video Marketing Challenges19:47 Shifting from Job to Career30:27 Handling Negative Reviews and Customer Relations31:40 Economic Challenges and Opportunities34:42 Final Thoughts and Contact Information\n"},"annotations":[],"speakers":[{"id":"s1","name":"Michael Cirillo","role":"host"}],"transcripts":[{"url":"http://getcarcurious.com/episodes/win-the-top-of-mind-battle-why-car-dealers-need-video-marketing-in-2026-charles-cannon-gm-at-bmw-west-houston/transcript.vtt","type":"text/vtt"}]}