{"version":"1.0.0","episode":{"title":"Women Supporting Women in Auto","url":"http://getcarcurious.com/episodes/women-supporting-women-in-auto","audioUrl":"https://www.buzzsprout.com/940384/episodes/18977865-women-supporting-women-in-auto.mp3","description":"Tiffany Scherado, Owner of Lifetime Transmissions and Facilitator of Amazing Women in Automotive (AWiA), joins us to share how AWiA is building a powerful community for women in the industry. Tiffany talks about what’s new since her last appearance on the podcast, what makes the AWiA retreat so impactful, and how being part of the group has helped her grow as both a leader and a person.Watch the video podcast on YouTubeAbout the EpisodeHost: Jay Goninen, WrenchWay, jayg@wrenchway.comGuest: Tiffany Scherado, Lifetime Transmissions & Amazing Women in Automotive (AWiA), tiffany@lifetimetransmissions.comLinks & ResourcesGet notified of new episodes --> Join our email listJoin the ASE Connects CommunityASE Connects brings shops, dealerships, and schools together in one structured network to strengthen the technician pipeline. By making it easier to connect, collaborate, and support students through job shadows, internships, and classroom engagement, ASE Connects helps schools build stronger programs and helps shops develop a more consistent, local source of future technicians. Learn more:ASE Connects Memberships for Shops & DealersASE Connects Memberships for Schools (Free!)Connect with us on social:FacebookInstagramXLinkedInYouTubeTikTok"},"annotations":[{"startTime":57.2,"endTime":70.0,"type":"concept","title":"Vision High Tech Conference","url":"/glossary/vision-high-tech-conference","quote":"So nice to run into at Vision. Oh my goodness. Yes, we were just talking about that. Tiffany and I were able to catch up at the Vision High Tech Conference in Kansas City as we record this a couple weeks ago.","canonicalId":"concept:vision-high-tech-conference","priority":0.5,"confidence":0.9,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"The Vision High Tech Conference is an industry event focused on recruiting and training people for automotive careers. In this segment, it’s used as the setting where Tiffany and Jay connect and where booths support bringing more women into the trade.","simplifiedExplanation":"This is a big automotive career and training event. People set up booths and share information to help recruit new workers and teach skills."}},{"startTime":83.3,"endTime":95.5,"type":"company","title":"Milwaukee","url":"/glossary/milwaukee","quote":"Yes, they're very good to us. They donate that booth every year so that we could be there and help support and recruit ladies into the industry. So we very much appreciate Sherry and Milwaukee and their team.","canonicalId":"company:milwaukee","priority":0.5,"confidence":0.85,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"Milwaukee is referenced here in the context of supporting the conference with booth donations and sponsorship-like support. For listeners, it signals that major tool/industry brands often back training and recruiting efforts for technicians.","simplifiedExplanation":"Milwaukee is a well-known company in tools and equipment for trades. Here, they’re mentioned as helping support the conference so more people can get into automotive work."}},{"startTime":95.5,"endTime":102.3,"type":"company","title":"Midwest Auto Care Association","url":"/glossary/midwest-auto-care-association","quote":"Let's take a minute to talk about that dedication that Milwaukee had, the Midwest Auto Care Association, and Sherry in general just puts on a phenomenal show from the independent side of things.","canonicalId":"company:midwest-auto-care-association","priority":0.5,"confidence":0.9,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"The Midwest Auto Care Association is mentioned as an organizer behind the conference and training ecosystem. Associations like this often coordinate education, standards, and events for the independent automotive sector.","simplifiedExplanation":"This is a regional automotive group that helps organize training and events. They’re mentioned as part of what makes the conference so strong for learning."}},{"startTime":109.9,"endTime":114.7,"type":"concept","title":"technical training","url":"/glossary/technical-training","quote":"I don't know that there's much that competes with that in terms of the quality of training and the amount of technical training that's out there. I really, really enjoy that. I know a lot of technicians really do.","canonicalId":"concept:technical-training","priority":0.5,"confidence":0.8,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"Technical training is emphasized as a key value of the conference, focusing on developing real technician skills rather than just general awareness. 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Associations like this often provide training programs that help shops diagnose and rebuild transmissions more consistently.","simplifiedExplanation":"This is an organization that supports transmission repair businesses. The goal is to help shops get better training so repairs are done correctly."}},{"startTime":368.9,"endTime":374.5,"type":"company","title":"ATRA","url":"/glossary/atra","quote":"...I have become one of the board of directors for ATRA, the Transmission Rebuilders Association down in San Antonio. I represent Region 5. It's also a great association to work with...","canonicalId":"company:atra","priority":0.9,"confidence":0.95,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"ATRA stands for the Transmission Rebuilders Association. It’s an industry group that supports transmission rebuilders with training, networking, and best practices.","simplifiedExplanation":"ATRA is a group for transmission repair shops. 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In this context, the speaker is talking about shops that need specialized training for transmission work."}},{"startTime":510.7,"endTime":560.9,"type":"concept","title":"stigma of the industry","url":"/glossary/stigma-of-the-industry","quote":"Well, and the industry, the whole we all for years have been fighting that stigma of, you know, it's just dirty, there's not much value,","canonicalId":"concept:stigma-of-the-industry","priority":0.5,"confidence":0.9,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"The speakers are talking about a negative public perception of automotive work—often that it’s “dirty” or low-value. They contrast that with how modern shops and training can be professional, skilled, and impactful.","simplifiedExplanation":"They’re describing how some people look down on auto work. The point is that today’s automotive jobs can be clean, skilled, and meaningful—not what people assume from the past."}},{"startTime":529.7,"endTime":542.2,"type":"concept","title":"entrepreneur","url":"/glossary/entrepreneur","quote":"they came to speak to their class about being an entrepreneur, I mean, for a second you take a step back and go, really? An automotive shop is doing that?","canonicalId":"concept:entrepreneur","priority":0.5,"confidence":0.8,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"The transcript mentions teaching students about being an entrepreneur, which in an automotive context often means learning how to start or run a shop, manage customers, and understand business operations. It broadens the idea of “auto careers” beyond just technician work.","simplifiedExplanation":"They’re talking about teaching students how to think like business owners. In auto, that could mean running a shop or starting a career path that isn’t only hands-on wrenching."}},{"startTime":969.3,"endTime":975.0,"type":"concept","title":"technicians question the technician coming in","url":"/glossary/technicians-question-the-technician-coming-in","quote":"And I let my technicians question the technician coming in. And it's amazing the questions that they ask, are you clean and neat? Will you put things back?","canonicalId":"concept:technicians-question-the-technician-coming-in","priority":0.9,"confidence":0.8,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"Letting current technicians interview the candidate is a practical way to assess real-world habits and expectations. It also signals that the shop’s standards are enforced by the people doing the work.","simplifiedExplanation":"Instead of only the manager interviewing, the current techs ask questions too. That way they can tell if the new person will work the right way."}},{"startTime":975.0,"endTime":987.0,"type":"term","title":"drill out your own bolts that you break","url":"/glossary/drill-out-your-own-bolts-that-you-break","quote":"One guy asked, do you know how to drill out your own bolts that you break? That's a good question, by the way.","canonicalId":"term:drill-out-your-own-bolts-that-you-break","priority":0.5,"confidence":0.83,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"This refers to a common repair scenario: when a fastener (bolt) is damaged or broken, technicians may need to remove it using drilling and extraction techniques. It’s a practical competency question because it tests whether the candidate can handle mistakes and still complete the job correctly.","simplifiedExplanation":"They’re asking if the person knows how to remove a broken bolt. That’s a real problem in car repairs, and it tests whether someone can fix it without making things worse."}},{"startTime":1016.4,"endTime":1025.4,"type":"concept","title":"hire out of desperation","url":"/glossary/hire-out-of-desperation","quote":"I think what you're doing there is you're not hiring out of desperation... a lot of shops go wrong there where they're just desperate.","canonicalId":"concept:hire-out-of-desperation","priority":0.5,"confidence":0.8,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"The hosts contrast intentional hiring with “desperation hiring,” where shops fill roles quickly due to workload pressure. In automotive service, this can lead to poor fit, inconsistent workmanship, and cultural mismatch that affects customer experience.","simplifiedExplanation":"They’re warning against hiring just because you’re overwhelmed. If you rush, you might bring in someone who doesn’t match how your shop works."}},{"startTime":1032.7,"endTime":1077.1,"type":"concept","title":"culture","url":"/glossary/culture","quote":"And I think when I look at that, it makes me so happy because it gets your team to buy in... he has a book called Seeds of Culture... culture is so hard to define... the way we do stuff around here.","canonicalId":"concept:culture","priority":0.9,"confidence":0.86,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"The segment centers on “culture” as an operational standard—how people behave and do work “around here.” The discussion ties culture to hiring decisions and technician buy-in, emphasizing that culture is experienced through daily routines, not slogans.","simplifiedExplanation":"They’re talking about “culture” as the shop’s way of doing things. It’s about the standards everyone follows day to day, not just a mission statement."}},{"startTime":1226.2,"endTime":1232.5,"type":"concept","title":"technician shortage","url":"/glossary/technician-shortage","quote":"Every shop, dealership and business in our industry depends on great technicians. Between the technician shortage, disconnected school relationships and lack of trustworthy workforce data, it makes it difficult for shops to plan higher and grow.","canonicalId":"concept:technician-shortage","priority":0.5,"confidence":0.92,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"The technician shortage refers to a growing gap between the number of qualified auto technicians available and the number shops need to keep up with repairs and maintenance. It affects staffing, scheduling, and how quickly businesses can expand.","simplifiedExplanation":"It means there aren’t enough trained mechanics to cover all the car work that needs to be done. 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If that info isn’t good, it’s harder to plan ahead."}},{"startTime":1237.7,"endTime":1245.4,"type":"company","title":"ASC Connects","url":"/glossary/asc-connects","quote":"Between the technician shortage, disconnected school relationships and lack of trustworthy workforce data, it makes it difficult for shops to plan higher and grow. That's where ASC Connects comes in. Created in partnership with Wrenchway, ASC Connects is a membership designed specifically","canonicalId":"company:asc-connects","priority":0.5,"confidence":0.86,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"ASC Connects is described as a membership program aimed at helping auto shops address hiring and growth challenges. It’s positioned as a solution to the technician pipeline and planning problems mentioned earlier.","simplifiedExplanation":"ASC Connects sounds like a program that helps auto shops solve staffing and growth issues. The goal is to make it easier to find and support the right people."}},{"startTime":1257.6,"endTime":1269.0,"type":"concept","title":"recruiting retention","url":"/glossary/recruiting-retention","quote":"empowering you with tools and data to improve your recruiting retention and performance.","canonicalId":"concept:recruiting-retention","priority":0.5,"confidence":0.8,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"Recruiting retention focuses on not only hiring technicians, but also keeping them after they’re hired. In automotive shops, retention is often tied to training, pay/benefits, leadership, and career development.","simplifiedExplanation":"Recruiting retention means hiring mechanics and then making sure they stay. It’s about keeping them happy and supported so they don’t quit soon after starting."}},{"startTime":1541.3,"endTime":1563.6,"type":"concept","title":"vendors","url":"/glossary/vendors","quote":"“...We have multiple vendors. 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If a shop offers it, more people can say “yes” to getting the work done."}},{"startTime":1600.6,"endTime":1607.7,"type":"concept","title":"COVID","url":"/glossary/covid","quote":"We started it just before COVID, so that was tough. I remember we launched Wrenchway about the same time and that was, I think, Wrenchway is a platform.","canonicalId":"concept:covid","priority":0.5,"confidence":0.9,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"COVID is central to the business context here, affecting shop operations, customer willingness to spend, and uncertainty about whether businesses would survive. The episode ties the timing of platform launches and community groups to the pandemic period.","simplifiedExplanation":"COVID is the pandemic that caused a lot of uncertainty for businesses and customers. In this conversation, it’s why people were hesitant to commit to spending and why plans had to change."}},{"startTime":1909.0,"endTime":1928.12,"type":"concept","title":"women's retreat","url":"/glossary/women-s-retreat","quote":"2026 has been a fantastic year of growth in our numbers and the events and the support that we've received. Last year in 2025, we had our very first women's retreat that we put together. After mainland pass, that was one of the things he was extremely passionate about doing.","canonicalId":"concept:women-s-retreat","priority":0.5,"confidence":0.9,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"A women’s retreat is a dedicated event designed to bring participants together for networking, mentorship, and community-building. In this segment, it’s described as a key initiative the founder wanted to create, highlighting how the organization supports women in automotive beyond day-to-day work.","simplifiedExplanation":"A women’s retreat is like a special get-together or event for women. Here, it’s being talked about as something the group wanted to set up to help women connect and support each other in auto."}},{"startTime":1947.8,"endTime":1954.2,"type":"term","title":"service advisor","url":"/glossary/service-advisor","quote":"So he did a lot of service advisor coaching. He had a service advisor training that he did on weekends.","canonicalId":"term:service-advisor","priority":0.9,"confidence":0.92,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"A service advisor is the customer-facing role at a dealership or repair shop. 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