{"version":"1.0.0","episode":{"title":"Yates on AI Search Visibility, Turner on Buy Here Pay Here | Daily Dealer Live","url":"http://getcarcurious.com/episodes/yates-on-ai-search-visibility-turner-on-buy-here-pay-here-daily-dealer-live","audioUrl":"https://chrt.fm/track/C6AG88/traffic.megaphone.fm/CREUR5891390514.mp3","description":"Today's show features:  \n\n\n\n- Mike Yates, General Manager of BMW of Bridgewater

\n\n\n\n- Tim Turner, Regional Manager / Partner of Byrider\n\n\n\nThis episode is brought to you by:\n\n\n\nOverfuel – Dealers: You’re torching $30 of every $100 in marketing spend when your site flunks Google’s basic performance test. Why keep using outdated website technology that's killing your profits? Overfuel is the new technical standard in automotive websites, proven to grow sales by 30%+. Whether you need more revenue or better support, they’ve got you covered. Go to https://overfuel.com/ and use code CDG500 in the comment box for $500 OFF.\n\n\n\nCheck out Car Dealership Guy’s stuff:\n\n\n\nCDG Circles ➤ ⁠https://cdgcircles.com/⁠\n\nCDG News ➤ ⁠https://news.dealershipguy.com/⁠\n\nCDG Jobs ➤ ⁠https://jobs.dealershipguy.com/⁠\n\nCDG Recruiting ➤ ⁠https://www.cdgrecruiting.com/⁠\n\n\n\nMy Socials:\n\n\n\nX ➤ ⁠https://www.twitter.com/GuyDealership⁠\n\nInstagram ➤ ⁠https://www.instagram.com/cardealershipguy/⁠\n\nTikTok ➤ ⁠https://www.tiktok.com/@guydealership⁠\n\nLinkedIn ➤⁠ https://www.linkedin.com/company/cardealershipguy/⁠\n\nThreads ➤ ⁠https://www.threads.net/@cardealershipguy⁠\n\nFacebook ➤⁠ https://www.facebook.com/profile.php?id=100077402857683⁠"},"annotations":[{"startTime":73.7,"endTime":83.4,"type":"concept","title":"buy here pay here","url":"/glossary/buy-here-pay-here-43b86cb6-6d37-43b8-8651-d31d8c273fb4","quote":"Tim Turner runs buyrider stores where they don't just sell cars, they are the bank, and he's focused on performance approvals and real ROI in a tightening economy...","canonicalId":"concept:buy-here-pay-here-43b86cb6-6d37-43b8-8651-d31d8c273fb4","priority":0.9,"confidence":0.95,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"Buy Here Pay Here (BHPH) is a dealership model where the dealer finances the vehicle purchase directly and collects payments from the customer. It’s often used for customers who may not qualify for traditional bank financing, and it makes underwriting, payment performance, and collections central to profitability.","simplifiedExplanation":"In a buy-here-pay-here setup, the dealership acts like the lender. The buyer makes payments directly to the dealer instead of a bank."}},{"startTime":79.9,"endTime":83.4,"type":"concept","title":"real ROI","url":"/glossary/real-roi","quote":"...and he's focused on performance approvals and real ROI in a tightening economy, including holding those partners accountable...","canonicalId":"concept:real-roi","priority":0.5,"confidence":0.85,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"ROI (return on investment) measures whether marketing, tooling, or operational changes produce measurable profit relative to their cost. In a tightening economy, dealers often shift from “spend and hope” to tracking which activities actually improve funded deals and reduce losses.","simplifiedExplanation":"ROI is a way to judge if an expense is worth it. If a strategy costs money but doesn’t lead to more profitable sales, the ROI is low."}},{"startTime":111.8,"endTime":132.8,"type":"brand","title":"Porsche","url":"/glossary/porsche","quote":"If the group's first European luxury franchise and first Porsche store bringing its Iowa\n[116.7s]  footprint to five stores, the store is also notable in its own right because it opened\n[122.9s]  in late 25 as the first Porsche dealership in Metro Des Moines since 2008","canonicalId":"brand:porsche","priority":0.5,"confidence":0.9,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"Porsche is a German performance brand best known for the 911 and for building enthusiast-focused sports cars. In dealership and franchise discussions, “Porsche store” usually refers to a dedicated retail facility with brand-specific sales and service capabilities.","simplifiedExplanation":"Porsche is a well-known German car brand that makes sports cars. When someone says “Porsche store,” they mean a dealership that specializes in selling and servicing Porsches."}},{"startTime":134.84,"endTime":140.9,"type":"car","title":"Porsche 944","url":"/cars/porsche/944","image":"https://upload.wikimedia.org/wikipedia/commons/5/5c/Porsche_944_%282017-07-01_Sp%29.JPG","quote":"He's a Porsche enthusiast.\n[134.8s]  He owns a 1984 944 and he calls the Porsche brand quote a mystical thing.","canonicalId":"car:porsche:944","priority":0.5,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"The Porsche 944 is a front-engine, rear-drive sports coupe from Porsche, known for its balanced handling and classic 1980s styling. The 1984 model is part of the early 944 run and is often discussed by enthusiasts for its character and affordability compared with other 911-era Porsches.","simplifiedExplanation":"The Porsche 944 is a classic Porsche sports car from the 1980s. It’s a different kind of Porsche than the 911—more of a front-engine design—and people like it for how it drives.","imageAttribution":"Lothar Spurzem (CC BY-SA 2.0 de)"}},{"startTime":150.8,"endTime":163.6,"type":"company","title":"Slate Auto","url":"/glossary/slate-auto","quote":"And also today, EV startup Slate Auto is opening a $7.8 million vinyl wrap manufacturing\n[158.6s]  facility in Louisville, Kentucky, which will serve as the national fulfillment center\n[163.6s]  for its highly customizable all-electric pickup.","canonicalId":"company:slate-auto","priority":0.5,"confidence":0.85,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"Slate Auto is an EV startup mentioned as opening a vinyl wrap manufacturing facility to support customization for its electric pickup. The company’s approach suggests a manufacturing model that separates vehicle build from final exterior color/finish application.","simplifiedExplanation":"Slate Auto is a newer electric-vehicle company in this story. They’re building a facility that helps them customize the look of their electric pickup cars."}},{"startTime":150.8,"endTime":191.5,"type":"concept","title":"EV","url":"/glossary/ev","quote":"And also today, EV startup Slate Auto is opening a $7.8 million vinyl wrap manufacturing\n[158.6s]  facility in Louisville, Kentucky, which will serve as the national fulfillment center\n[163.6s]  for its highly customizable all-electric pickup.\n[166.7s]  The idea is straightforward.\n[168.1s]  Instead of offering hundreds of paint options on the assembly line, customers choose from","canonicalId":"concept:ev","priority":0.9,"confidence":0.95,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"EV stands for electric vehicle—cars powered primarily by electricity stored in a battery rather than a traditional gasoline engine. EVs are central to current dealership strategy because pricing, supply, and charging access all affect buyer adoption.","simplifiedExplanation":"EV means electric vehicle. Instead of using gasoline, it runs on electricity stored in a battery, and that’s a big topic for car buyers right now."}},{"startTime":173.0,"endTime":177.6,"type":"concept","title":"wrap facility","url":"/glossary/wrap-facility","quote":"customers choose from\n[173.0s]  more than a hundred colors and finishes applied at the wrap facility after the vehicle is\n[177.6s]  built.","canonicalId":"concept:wrap-facility","priority":0.5,"confidence":0.85,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"A wrap facility is where the final exterior color/finish is applied using vinyl film after the vehicle is assembled. This can streamline production by keeping the assembly line focused on building the vehicle while customization happens later.","simplifiedExplanation":"A wrap facility is where they put the custom vinyl look on the car after it’s built. It helps the factory avoid having to paint the car in tons of different colors."}},{"startTime":201.0,"endTime":217.9,"type":"car","title":"Toyota RAV4","url":"/cars/toyota/rav4","image":"https://upload.wikimedia.org/wikipedia/commons/5/5b/2021_Toyota_RAV4_PHV.jpg","quote":"And wrapping up today's news, Toyota announced a $1 billion investment to ramp up production\n[207.0s]  of the RAV4, Camry and Grand Highlander at its Kentucky facility.\n[212.1s]  $800 million will go towards increasing RAV4 and Camry capacity","canonicalId":"car:toyota:rav4","priority":0.9,"confidence":0.92,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"The Toyota RAV4 is a compact SUV and one of Toyota’s highest-volume models. The segment notes Toyota investing to ramp up production of the RAV4, which directly impacts dealer inventory availability and pricing.","simplifiedExplanation":"The Toyota RAV4 is a popular SUV. Toyota is increasing production of it, which matters because dealers rely on steady supply to meet customer demand.","imageAttribution":"TTTNIS (CC0)"}},{"startTime":207.0,"endTime":211.56,"type":"car","title":"Toyota Grand Highlander","url":"/cars/toyota/grand-highlander","image":"https://upload.wikimedia.org/wikipedia/commons/6/66/2024_Toyota_Grand_Highlander_XLE_AWD_in_Blueprint%2C_Front_Right%2C_09-10-2023.jpg","quote":"...ent to ramp up production  of the RAV4, Camry and Grand Highlander at its Kentucky facility.  $800 million will go t...","canonicalId":"car:toyota:grand-highlander","priority":0.5,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"The Toyota Grand Highlander is a larger three-row SUV built for families that need more seating and cargo space than a smaller crossover. The podcast context ties it to a major investment to ramp up production at Toyota’s Kentucky facility, placing it among key models targeted for increased output. It’s likely discussed because expanding production capacity often focuses on high-demand, high-volume family vehicles like the Grand Highlander.","simplifiedExplanation":"The Toyota Grand Highlander is a larger SUV with three rows of seats, meant for families or anyone who needs extra space. The podcast mentions it in connection with a factory expansion, meaning Toyota plans to build more of these vehicles. That’s why it’s part of the production and investment conversation.","imageAttribution":"Elise240SX (CC BY-SA 4.0)"}},{"startTime":207.0,"endTime":211.56,"type":"car","title":"Toyota Camry","url":"/cars/toyota/camry","image":"https://upload.wikimedia.org/wikipedia/commons/b/bc/%28USA-Massachusetts%29_Private_Toyota_Camry_NJ-Z22UKZ_rear_2024-06-06.jpg","quote":"...on investment to ramp up production  of the RAV4, Camry and Grand Highlander at its Kentucky facility.  $...","canonicalId":"car:toyota:camry","priority":0.5,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"The Toyota Camry is a mainstream midsize sedan known for comfortable daily driving and strong sales volume. In the podcast context, it’s mentioned alongside other Toyota models as part of a production ramp-up at Toyota’s Kentucky facility, highlighting its importance to the company’s volume strategy. It may come up because production investment decisions often focus on high-demand, high-throughput nameplates like the Camry.","simplifiedExplanation":"The Toyota Camry is a regular-size family car (a sedan) made for everyday driving. It’s often produced in large numbers, so when a factory plans to make more cars, the Camry is one of the models that may be included. That’s why it can be mentioned when discussing production and investment.","imageAttribution":"S5A-0043 (CC BY 2.0)"}},{"startTime":333.5,"endTime":337.8,"type":"brand","title":"BMW","url":"/glossary/bmw","quote":"Let's first up today, Mike Yeats, General Manager of BMW of Bridgewater.\nMike, welcome to the show.","canonicalId":"brand:bmw","priority":0.5,"confidence":0.95,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"BMW is a German luxury automaker known for performance-oriented cars and SUVs. In dealership conversations, “BMW” often implies a specific customer base, inventory mix, and service expectations tied to the brand’s models.","simplifiedExplanation":"BMW is a luxury car brand from Germany. When someone mentions BMW in a dealership context, they’re usually talking about selling and servicing BMW cars and SUVs."}},{"startTime":396.1,"endTime":419.9,"type":"concept","title":"general manager (GM)","url":"/glossary/general-manager-gm","quote":"[396.1s]  Mike Yates, general manager at BMW Bridgewater, been in the car business for 30 years.\n[402.5s]  Been at this dealership for 27 of those 30 years.\n[405.7s]  Started out selling cars.","canonicalId":"concept:general-manager-gm","priority":0.5,"confidence":0.85,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"A general manager (GM) at a dealership is responsible for overall performance—sales, service, staffing, and profitability. In dealership operations, the GM often influences technology adoption because it affects both customer experience and internal efficiency.","simplifiedExplanation":"A general manager is the top person running the dealership day to day. They oversee how the dealership performs, including sales and service, and they often decide what tools or systems to use."}},{"startTime":992.4,"endTime":997.8,"type":"term","title":"scheduling tool","url":"/glossary/scheduling-tool","quote":"it will send you a link right to our scheduling tool. And they've got it right here on the phone, [997.8s] they can, they can, you know, go right in and make an appointment.","canonicalId":"term:scheduling-tool","priority":0.5,"confidence":0.88,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"A scheduling tool is the software interface that lets customers book service appointments online. In this segment, the AI texts a link directly to the scheduling tool so the customer can make an appointment immediately rather than waiting for a phone call."}},{"startTime":1000.8,"endTime":1016.5,"type":"term","title":"AI agent","url":"/glossary/ai-agent","quote":"Yeah, I don't know that we're ready for an AI agent to pick up a phone call at a dealership first contact, right? Like, there's a business I was calling throughout the weekend.","canonicalId":"term:ai-agent","priority":0.5,"confidence":0.9,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"An AI agent is an automated system that can handle customer requests—potentially including answering calls and guiding callers through options. The speaker questions whether it should be the first responder at a dealership, emphasizing the value of human interaction at the initial touch."}},{"startTime":1031.8,"endTime":1031.8,"type":"term","title":"phone trees","url":"/glossary/phone-trees","quote":"Definitely. I think people are getting used to, you know, we've phone trees have been around forever. You know, good luck getting an insurance","canonicalId":"term:phone-trees","priority":0.5,"confidence":0.9,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"Phone trees are the automated call-routing systems that use menus and prompts (e.g., “press 1 for service”). The segment compares AI call handling to traditional phone-tree experiences, implying customers are already familiar with automated routing."}},{"startTime":1192.22,"endTime":1198.9,"type":"company","title":"cars.com","url":"/glossary/cars-com","quote":"whether you're on cars.com or Google. That's sales and service.","canonicalId":"company:cars-com","priority":0.5,"confidence":0.9,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"Cars.com is a major online automotive marketplace where shoppers search listings and dealers manage advertising. The transcript frames it alongside Google as a key platform where dealerships “live and die” for both sales and service visibility."}},{"startTime":1222.6,"endTime":1232.7,"type":"brand","title":"NADA","url":"/glossary/nada","quote":"I'm in 220 groups. So I'm an NADA Academy graduate and my dealer has been in the BMW IBO120 group for many, many years.","canonicalId":"brand:nada","priority":0.5,"confidence":0.9,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"NADA is the National Automobile Dealers Association, a major U.S. organization for car dealerships. The speaker mentions being an NADA Academy graduate and participating in NADA groups, which signals dealership training and networking tied to marketing and operations.","simplifiedExplanation":"NADA is a big organization that supports car dealers. Their academy and groups are used for training and sharing best practices."}},{"startTime":1441.4,"endTime":1454.2,"type":"concept","title":"SEO","url":"/glossary/seo","quote":"When we looked at, as somebody that and most of us dealers, SEO was the big thing and looking at your GA4 and your search console and all that, those are important things.","canonicalId":"concept:seo","priority":0.5,"confidence":0.9,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"SEO (Search Engine Optimization) is the traditional practice of improving a website’s visibility in search engine results. The speaker contrasts SEO with newer AI-focused visibility efforts (AEO/GEO), emphasizing that benchmarks and trends still matter.","simplifiedExplanation":"SEO is how you improve your website so it shows up when people search on Google. The speaker is saying SEO is still important, but AI-driven search is adding new rules."}},{"startTime":1449.3,"endTime":1454.2,"type":"term","title":"GA4","url":"/glossary/ga4","quote":"When we looked at, as somebody that and most of us dealers, SEO was the big thing and looking at your GA4 and your search console and all that, those are important things.","canonicalId":"term:ga4","priority":0.5,"confidence":0.86,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"GA4 is Google Analytics 4, a web analytics platform used to measure traffic and user behavior on a website. Dealers use it to track whether changes to listings and marketing actually improve visibility and engagement.","simplifiedExplanation":"GA4 is a tool that shows how many people visit your website and what they do there. Dealers use it to see if their marketing efforts are working."}},{"startTime":1521.1,"endTime":1527.8,"type":"concept","title":"LLMs","url":"/glossary/llms","quote":"Start going in these these LLMs, start going, go into chat GPT or quad, whichever one you like, and just start asking the questions about your dealership. Start there.","canonicalId":"concept:llms","priority":0.9,"confidence":0.95,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"LLMs (large language models) are the AI systems behind chat tools like ChatGPT that generate answers to questions. The speaker’s point is that dealerships can influence outcomes by asking targeted questions and ensuring the AI has reliable, citable information.","simplifiedExplanation":"LLMs are the “chatty” AI systems that can answer questions. If you want your dealership to be mentioned, you need to make sure the information the AI uses is available and accurate."}},{"startTime":1521.1,"endTime":1527.8,"type":"company","title":"ChatGPT","url":"/glossary/chat-gpt","quote":"Start going in these these LLMs, start going, go into chat GPT or quad, whichever one you like, and just start asking the questions about your dealership.","canonicalId":"company:chat-gpt","priority":0.5,"confidence":0.9,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"ChatGPT is cited as an example of an LLM interface where dealerships can test how AI answers questions about them. The practical takeaway is to run brand/dealer queries and then improve the sources AI relies on.","simplifiedExplanation":"ChatGPT is one of the AI chat tools people use to ask questions. Dealerships can use it to see what the AI says about them and then work on the information that AI pulls from the web."}},{"startTime":1605.0,"endTime":1612.0,"type":"concept","title":"third party sites","url":"/glossary/third-party-sites","quote":"So a lot of the sources for some of this AI search ends up being third party sites.","canonicalId":"concept:third-party-sites","priority":0.5,"confidence":0.9,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"The speaker notes that AI search results often draw from third-party websites rather than private dealership data. This implies dealerships must manage their reputation and listings across multiple platforms, not just their own website.","simplifiedExplanation":"AI often uses information from other websites, not just what a dealership says about itself. So you need to be present and accurate on those outside sites."}},{"startTime":1650.6,"endTime":1656.1,"type":"company","title":"Reddit","url":"/glossary/reddit","quote":"Dealerator, like I said, some of these forums. Reddit. Reddit's a big source that gets cited quite a bit, especially on the Google side. How does the dealership show up on Reddit?","canonicalId":"company:reddit","priority":0.5,"confidence":0.9,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"Reddit is highlighted as a frequently cited third-party source for AI answers, especially on the Google side. The speaker also mentions that some dealers create Reddit accounts to participate in forums, which can influence how discussions and mentions appear publicly.","simplifiedExplanation":"Reddit is a big online community where people post questions and experiences. If AI is using Reddit content, then what’s being said there about your dealership can affect your reputation."}},{"startTime":1938.3,"endTime":2038.12,"type":"concept","title":"loaner cars","url":"/glossary/loaner-cars","quote":"Okay so this started out. One pain point especially in a BMW dealership is loaner cars. Yeah. And the disposition of the loaner cars when they come out my core used car manager right and that's been like that forever.","canonicalId":"concept:loaner-cars","priority":0.9,"confidence":0.95,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"“Loaner cars” are vehicles a dealership provides to customers while their own car is being serviced or repaired. The episode focuses on the operational challenge of when these loaners should be released back into the dealership’s used-car inventory for sale.","simplifiedExplanation":"Loaner cars are the cars a dealership gives you while your car is in the shop. The dealership then has to decide when those loaners are ready to be sold as used cars."}},{"startTime":2230.0,"endTime":2238.0,"type":"term","title":"api","url":"/glossary/api","quote":"One of the big debates in automotive today is access to data it's integrations it's api we broke a story with Cox","canonicalId":"term:api","priority":0.9,"confidence":0.95,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"API stands for Application Programming Interface, which is how software systems communicate and share data. In automotive retail, APIs are often used to pull listing, inventory, and performance data into dealer tools—so restrictions on APIs directly affect what dealers can build or automate.","simplifiedExplanation":"An API is a way for one computer system to get information from another system. If an API is restricted, it can block tools from pulling the data they need."}},{"startTime":2268.9,"endTime":2277.1,"type":"term","title":"ftp","url":"/glossary/ftp","quote":"There is a work around and it's an ftp so having the data dumped out you know via ftp um they there is a way from what i understand to get an api into vauto","canonicalId":"term:ftp","priority":0.5,"confidence":0.9,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"FTP (File Transfer Protocol) is a method for transferring files over a network. The transcript says there’s a workaround where data is dumped out via FTP, which is less automated and flexible than an API but can still move data into a dealer tool."}},{"startTime":2534.9,"endTime":2583.5,"type":"company","title":"Over Fuel","url":"/glossary/overfuel","quote":"today's episode is brought to you by over fuel most dealership websites well let's be honest they suck slow clunky they're hated by both shoppers and google well over fuel cracked the code lightning fast ai powered sites built to attract convert and dominate every search experience","canonicalId":"company:overfuel","priority":0.9,"confidence":0.95,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"Over Fuel is a website provider marketed specifically to dealerships, focusing on fast, AI-powered sites intended to improve search visibility and conversion. In this segment, it’s positioned as a solution to slow, clunky dealership websites that perform poorly in search.","simplifiedExplanation":"Over Fuel is a company that helps car dealers build better websites. The pitch here is that their sites load fast and are designed to show up better in Google so more shoppers actually find and use them."}},{"startTime":2742.2,"endTime":2749.4,"type":"concept","title":"fixed ops","url":"/glossary/fixed-ops","quote":"…that's what the circles are broken into so marketing technology fixed ops um it gets as specific as rural markets…","canonicalId":"concept:fixed-ops","priority":0.5,"confidence":0.9,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"“Fixed ops” is dealership shorthand for the service and parts side of the business (after the sale). It typically includes service departments, parts inventory, technicians, and customer retention—often a major profit center and a key part of marketing and operational strategy.","simplifiedExplanation":"“Fixed ops” means the dealership’s service and parts business—like repairs, maintenance, and selling parts. It’s usually where dealerships make a lot of their long-term money after the car is sold."}},{"startTime":2749.4,"endTime":2754.1,"type":"concept","title":"oems","url":"/glossary/oem","quote":"…we have independence everybody's broken into you know their oems and so it's nice…","canonicalId":"concept:oem","priority":0.5,"confidence":0.9,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"“OEMs” stands for Original Equipment Manufacturers—the automakers that build the vehicles and set brand standards for dealers. The transcript implies the circle groups people by OEM, which can matter because marketing programs, inventory, and compliance differ by brand.","simplifiedExplanation":"“OEMs” are the car brands themselves—like the company that makes the vehicles. Dealership rules and marketing can vary depending on which brand you sell."}},{"startTime":2998.1,"endTime":3003.4,"type":"company","title":"Google ads","url":"/glossary/google-ads","quote":"place to start is make sure you know with google ads man that you own those accounts that you give the agencies access to those accounts","canonicalId":"company:google-ads","priority":0.9,"confidence":0.95,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"Google Ads is Google’s advertising platform where dealerships bid on search terms and display ads to generate leads. Owning the account and understanding reporting matters because it affects what you can measure and who controls access.","simplifiedExplanation":"Google Ads is the service that runs paid ads on Google. If you don’t own the account, it can be hard to see what’s working or switch providers later."}},{"startTime":3213.0,"endTime":3224.5,"type":"concept","title":"vdp views","url":"/glossary/vdp-views","quote":"[3213.0s]  that the money i'm spent is going towards sales and not just i've seen people have you know 5 000\n[3219.1s]  vdp views you know in 10 leads it's not good quality traffic what are you paying for are you","canonicalId":"concept:vdp-views","priority":0.5,"confidence":0.86,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"VDP views are views of a Vehicle Detail Page (the page for a specific car listing). High VDP views can indicate interest, but the speaker warns that it doesn’t necessarily mean the traffic is high-quality if it doesn’t convert into leads/sales.","simplifiedExplanation":"A VDP view is when someone clicks on a specific car listing page. It’s a sign of interest, but it doesn’t always mean they’ll actually contact you or buy."}}],"speakers":[{"id":"s1","name":"Car Dealership Guy","role":"host"}],"transcripts":[{"url":"http://getcarcurious.com/episodes/yates-on-ai-search-visibility-turner-on-buy-here-pay-here-daily-dealer-live/transcript.vtt","type":"text/vtt"}]}