Acquired
Ben Gilbert and David Rosenthal
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Episodes (214)
Season 3, Episode 2: The Xiaomi IPO
Acquired kicks off our China tech mini-series by teaming up with the best in the business: Hans and Zara from GGV’s 996 Podcast! Together we cover the largest technology IPO in the world since fellow China tech giant Alibaba in 2014: Xiaomi, where Hans has been an investor and board member from the very beginning. This episode is chock full of history and insight on both Xiaomi and what’s happening in China tech more broadly, and why we all should be paying attention. No matter where you live, this is definitely not one to miss!Sponsors:Sentry: https://bit.ly/acquiredsentryWorkOS: https://bit.ly/workos25Anthropic: https://bit.ly/acquiredclaude25Statsig: https://bit.ly/acquiredstatsig26More Acquired!Get email updates with hints on next episode and follow-ups from recent episodesJoin the SlackSubscribe to ACQ2Merch Store!© Copyright 2015-2026 ACQ, LLC
Season 3, Episode 1: Tesla
Acquired kicks off Season 3 with a gangbuster two-hour extravaganza on America’s most successful automotive startup since The Ford Motor Company: Tesla. We cover everything, from founding to its 2010 IPO to all that’s happened since, including the question on the minds of superhero fans everywhere: who came first, Elon Musk or Tony Stark? (Spoiler: Elon)Sponsors:Sentry: https://bit.ly/acquiredsentryWorkOS: https://bit.ly/workos25Anthropic: https://bit.ly/acquiredclaude25Statsig: https://bit.ly/acquiredstatsig26More Acquired!Get email updates with hints on next episode and follow-ups from recent episodesJoin the SlackSubscribe to ACQ2Merch Store!© Copyright 2015-2026 ACQ, LLCCarve Outs:Ben: The Dissect podcastDavid: Harry Potter and the Sacred Text podcast
Season 2, Episode 10: The Rover-DogVacay Merger (with Rover CEO Aaron Easterly)
Acquired wraps up Season 2 with our first “elusive” private-private merger: Rover.com and its 2017 combination with rival pet care marketplace DogVacay. We’re joined by Rover CEO Aaron Easterly to dive into the full history of how the crazy idea of “Airbnb for dogs” not only became a billion-dollar company, but also brought our heroes together for the first time and led to the founding of Acquired!Sponsors:Sentry: https://bit.ly/acquiredsentryWorkOS: https://bit.ly/workos25Anthropic: https://bit.ly/acquiredclaude25Statsig: https://bit.ly/acquiredstatsig26More Acquired!Get email updates with hints on next episode and follow-ups from recent episodesJoin the SlackSubscribe to ACQ2Merch Store!© Copyright 2015-2026 ACQ, LLCLinks: The original Rover pitch from Startup Weekend
Season 2, Episode 9: GitHub
We’re live on the scene the day following the biggest announcement in the open source software world since well, open source software: Microsoft acquiring GitHub for $7.5B in stock. How did we get here? What does it mean for software developers going forward? And most importantly, why is there a creepy half-cat / half-octopus plastered all over everything? As always, Acquired has the answers.Sponsors:Sentry: https://bit.ly/acquiredsentryWorkOS: https://bit.ly/workos25Anthropic: https://bit.ly/acquiredclaude25Statsig: https://bit.ly/acquiredstatsig26More Acquired!Get email updates with hints on next episode and follow-ups from recent episodesJoin the SlackSubscribe to ACQ2Merch Store!© Copyright 2015-2026 ACQ, LLCCarve Outs:Ben: The Idea Maze by Chris DixonDavid: Invisible Asymptotes by Eugene Wei
Season 2, Episode 8: T-Mobile / Sprint
If you thought the telecom business was boring, think again! Acquired brings you an episode packed with more drama than an entire season of Game of Thrones. Starting with a death in the family, we follow a tale of fortunes lost and rebuilt, bitter battles between rivals who once worked for each other, and at the center of it all, a lesson in the power of stable cashflow businesses. This is one call you don’t want to drop!Sponsors:Sentry: https://bit.ly/acquiredsentryWorkOS: https://bit.ly/workos25Anthropic: https://bit.ly/acquiredclaude25Statsig: https://bit.ly/acquiredstatsig26More Acquired!Get email updates with hints on next episode and follow-ups from recent episodesJoin the SlackSubscribe to ACQ2Merch Store!© Copyright 2015-2026 ACQ, LLCLinks: Seattle Times’ infographic on Bellevue’s wireless company historyJohn Legere at CES 2013Carve Outs:Ben: Andrew Chen on the Intercom podcastDavid: The 996 Podcast from Zara & Hans at GGV Capital
Season 2, Episode 7: PowerPoint
Acquired returns with a classic, delving into Microsoft’s first acquisition ever: Forethought Inc, the makers of PowerPoint. Hate it or love it, you can’t deny the combined companies’ impact: by the early 90’s PowerPoint had transformed the way businesses, educators and governments communicate, ensuring job security for pointy-haired Dilbert bosses everywhere.Sponsors:Sentry: https://bit.ly/acquiredsentryWorkOS: https://bit.ly/workos25Anthropic: https://bit.ly/acquiredclaude25Statsig: https://bit.ly/acquiredstatsig26More Acquired!Get email updates with hints on next episode and follow-ups from recent episodesJoin the SlackSubscribe to ACQ2Merch Store!© Copyright 2015-2026 ACQ, LLCLinks: Robert Gaskins’ definitive history of building PowerPoint: Sweating BulletsAbsolute Powerpoint by Ian Parker Carve Outs:Ben: Mindfulness in Plain English and discussion on Hacker NewsDavid: The Birds have landed…
Season 2, Episode 6: Spotify’s Direct Listing
Acquired wraps up a big few weeks of coverage with not an IPO or an M&A or a fundraising round, but what’s still the largest tech exit in recent memory: Spotify’s $30B direct public listing. We dive into what it all means and how we got here: from Napster to iTunes to Facebook (and even some Justin Timberlake thrown in for good measure). Acquired FM is on the scene and spinning all the hits from this new wave music industry titan! Note: We incorrectly described Spotify CEO Daniel Ek’s ownership stake in Spotify as 25%+; that is actually his voting control. His economic ownership is 9.3%, and cofounder Martin Lorentzon’s is 12.4%. We apologize for the error!Sponsors:Sentry: https://bit.ly/acquiredsentryWorkOS: https://bit.ly/workos25Anthropic: https://bit.ly/acquiredclaude25Statsig: https://bit.ly/acquiredstatsig26More Acquired!Get email updates with hints on next episode and follow-ups from recent episodesJoin the SlackSubscribe to ACQ2Merch Store!© Copyright 2015-2026 ACQ, LLCLinks: Internet History Podcast on the Napster Story with Jordan Ritter Sean Parker’s email to Daniel EkCarve Outs:Ben: Black Panther (and soundtrack on Spotify!)David: “Silicon Ballet” panel at San Francisco Ballet on Saturday, April 28
Season 2, Episode 5: The Dropbox IPO
Acquired is live on the scene following Dropbox’s public market debut. From playing a central role in the early days of Y Combinator, to having Steve Jobs famously label the company a “feature not a product”, to pivoting from consumers to enterprise to developers and back again, the silicon valley history runs deep with this one. What twists and turns lie ahead for Dropbox as a public company? We speculate!Sponsors:Sentry: https://bit.ly/acquiredsentryWorkOS: https://bit.ly/workos25Anthropic: https://bit.ly/acquiredclaude25Statsig: https://bit.ly/acquiredstatsig26More Acquired!Get email updates with hints on next episode and follow-ups from recent episodesJoin the SlackSubscribe to ACQ2Merch Store!© Copyright 2015-2026 ACQ, LLCLinks: Dropbox’s Y Combinator applicationOriginal Dropbox demo videoCarve Outs:Ben: Raytracing comes to DirectXDavid: Lazy Game Reviews
Season 2, Episode 4: SoftBank, Fortress and the Vision Fund
Acquired dives into the topic on the minds and lips of just about every VC and founder these days: SoftBank’s $93B+ Vision Fund, and its seemingly-overnight rewriting of the rules of venture capital and startup fundraising. Where did this new 800lbs gorilla come from, what are its goals, and what does it mean for the future of silicon valley and the global tech ecosystem? The answer, it turns out, starts with an acquisition, and unfolds into a story no one has yet told and few yet understand. Luckily our heroes are on the case!Sponsors:Sentry: https://bit.ly/acquiredsentryWorkOS: https://bit.ly/workos25Anthropic: https://bit.ly/acquiredclaude25Statsig: https://bit.ly/acquiredstatsig26More Acquired!Get email updates with hints on next episode and follow-ups from recent episodesJoin the SlackSubscribe to ACQ2Merch Store!© Copyright 2015-2026 ACQ, LLCLinks:Masayoshi Son on Charlie RoseCarve Outs:Ben: eBoys: The First Inside Account of Venture Capitalists at WorkDavid: Liu Cixin’s Remembrance of Earth’s Past trilogy (starting with The Three-Body Problem)Bonus: shout out to Brian McCullough’s new podcast the Ride Home, in partnership with TechMeme!
Season 2, Episode 3: Nest
Acquired brings it all back home—to the smart home that is—with Google’s 2014 acquisition of Nest for $3.2B. From Nest cofounder Tony Fadell’s first job at General Magic (alongside future Android founder Andy Rubin) to his days as “father of the iPod” under Steve Jobs at Apple, the Silicon Valley history runs deep with this one. But did that make the acquisition a good move for Google in the coming battle with Amazon’s “Lady A” for control over consumers’ homes? We dive in!Sponsors:Sentry: https://bit.ly/acquiredsentryWorkOS: https://bit.ly/workos25Anthropic: https://bit.ly/acquiredclaude25Statsig: https://bit.ly/acquiredstatsig26More Acquired!Get email updates with hints on next episode and follow-ups from recent episodesJoin the SlackSubscribe to ACQ2Merch Store!© Copyright 2015-2026 ACQ, LLCLinks:Tony Fadell in the Academy of AchievementSteve Jobs deleting Tony Fadell from his FavoritesCarve Outs:Ben: Do by Friday podcastDavid: A Kingdom from Dust By Mark Arax in The California Sunday Magazine
Season 2, Episode 2: Raising a Seed Round with Against Gravity CEO Nick Fajt
We launch mini-series on Acquired with a subject near & dear to our heroes’ hearts: startup fundraising! This has been one of our most-requested new topics, and we’re excited to kick things off with makers of the popular Rec Room social VR app, Against Gravity, which raised one of Seattle’s hottest venture rounds in recent history: a $4m seed led by Sequoia Capital in 2016. CEO Nick Fajt joins to tell the story from company inception to building and shipping the initial product, fundraising as a first-time CEO, what they’ve been able to accomplish with the capital and their vision for the future. We had a blast touching on many classic Acquired themes for the first time “in-action” with a young, growing company, and hope you all enjoy the discussion as much as we did. Let us know what you think in the Slack!Sponsors:Sentry: https://bit.ly/acquiredsentryWorkOS: https://bit.ly/workos25Anthropic: https://bit.ly/acquiredclaude25Statsig: https://bit.ly/acquiredstatsig26More Acquired!Get email updates with hints on next episode and follow-ups from recent episodesJoin the SlackSubscribe to ACQ2Merch Store!© Copyright 2015-2026 ACQ, LLCCarve Outs:Ben: Ready Player OneDavid: Seveneves Nick: The Legend of Zelda: Breath of the Wild
Season 2, Episode 1: Zappos (with Alfred Lin)
Former Zappos Chairman & COO (and current Partner at Sequoia Capital) Alfred Lin joins our heroes to kick off Season 2 with a classic: Amazon’s 2009 acquisition of the internet’s quirkiest online retailer for $1.2B in stock. How did three Harvard undergrads go from delivering pizza to their dorm to delivering happiness to the world — and become in the process one of the few companies ever to compete successfully head-to-head against Amazon in commerce? Tune in to find out! Note: Unfortunately the quality of David and Alfred’s audio tracks in this episode were significantly impacted by a processor issue on David’s computer, which we didn’t discover until after recording. We’ve worked hard to fix in post-production, but it’s still far from perfect. Still, the content from Alfred is so good, we felt we had to put this episode out there even though the audio quality isn’t up to par. We hope you’ll give it a listen regardless, and we’re working on getting a transcript made ASAP as well. -Ben & DavidSponsors:Sentry: https://bit.ly/acquiredsentryWorkOS: https://bit.ly/workos25Anthropic: https://bit.ly/acquiredclaude25Statsig: https://bit.ly/acquiredstatsig26More Acquired!Get email updates with hints on next episode and follow-ups from recent episodesJoin the SlackSubscribe to ACQ2Merch Store!© Copyright 2015-2026 ACQ, LLCCarve Outs:Ben: Andrew Mason on Recode Decode David: Justin O’Beirne on Google Maps’ MoatAlfred: Walter Isaacson’s biographies of Albert Einstein and Benjamin Franklin
Episode 51: 2017 Holiday Special
Acquired cozies up to the fire and looks back on the year in tech. How wildly off were we on last year’s predictions? What does the next year have in store? Most importantly, what price will Bitcoin be trading at in December 2018??? Pour yourself a glass of your favorite holiday beverage and kick back with us.Sponsors:Sentry: https://bit.ly/acquiredsentryWorkOS: https://bit.ly/workos25Anthropic: https://bit.ly/acquiredclaude25Statsig: https://bit.ly/acquiredstatsig26More Acquired!Get email updates with hints on next episode and follow-ups from recent episodesJoin the SlackSubscribe to ACQ2Merch Store!© Copyright 2015-2026 ACQ, LLCLinksJosh Elman on shared experiencesPatrick McKenzie on distribution2017 Carve Outs of the Year:Books His Dark Materials trilogy by Philip Pullman Shoe Dog by Phil Knight Wooden on Leadership by John Wooden and Steve JamisonArticles “The Great AI Awakening” New York Times Magazine“Founder Friendly” AVC blogPodcasts “The Ezra Klein Show” featuring Yuval Noah Harari “The Bill Simmons Show” featuring Jimmy IovineMusic Bruce Springsteen and The E Street Band live at the Hammersmith Odeon London in 1975A Moment Apart by OdeszaMovies CreedBlade Runner 2049The Last JediApps YouTube HQ
Episode 50: Apple - Beats
Acquired crosses the half-century mark with an instant classic: Apple’s 2014 purchase of Beats, its largest acquisition ever. If you knew Beats as just another headphone company, think again—the history on this one will keep your heads ringin’.Sponsors:Sentry: https://bit.ly/acquiredsentryWorkOS: https://bit.ly/workos25Anthropic: https://bit.ly/acquiredclaude25Statsig: https://bit.ly/acquiredstatsig26More Acquired!Get email updates with hints on next episode and follow-ups from recent episodesJoin the SlackSubscribe to ACQ2Merch Store!© Copyright 2015-2026 ACQ, LLCCarve Outs: * Ben: HQ * David: Wooden on Leadership
Episode 49: The Stitch Fix IPO
Ben and David dive into the most talked-about tech IPO of 4Q 2017: Stitch Fix. After downsizing the offering and pricing below the range, does this signal a warning that public markets won’t value high-flying silicon valley “disruptors” as high as VCs hope? Or is this a textbook example of a great return for a disciplined management team and well-run company? Most importantly, what happens next? Tune in for our heroes’ take.Sponsors:Sentry: https://bit.ly/acquiredsentryWorkOS: https://bit.ly/workos25Anthropic: https://bit.ly/acquiredclaude25Statsig: https://bit.ly/acquiredstatsig26More Acquired!Get email updates with hints on next episode and follow-ups from recent episodesJoin the SlackSubscribe to ACQ2Merch Store!© Copyright 2015-2026 ACQ, LLCCarve Outs:Ben: The iPhone XDavid: Coach Wooden and Me: Our 50-Year Friendship On and Off the Court
Episode 48: Qualcomm - Broadcom
Ben & David cover the proposed largest tech M&A deal of all time, and in the process dive into the evolving dynamics of the industry that started everything in Silicon Valley—silicon. Just when VCs thought innovation was dead in semiconductors, a new wave of startups and large companies are redrawing the lines of competition in an industry dominated for a half-century by the “Wintel” duopoly of Intel and Microsoft.Sponsors:Sentry: https://bit.ly/acquiredsentryWorkOS: https://bit.ly/workos25Anthropic: https://bit.ly/acquiredclaude25Statsig: https://bit.ly/acquiredstatsig26More Acquired!Get email updates with hints on next episode and follow-ups from recent episodesJoin the SlackSubscribe to ACQ2Merch Store!© Copyright 2015-2026 ACQ, LLCTopics Covered Include:Innovation and disruption in the semiconductor industry over the past two years Intel’s acquisition of Nervana Graphcore and other ML-focused semiconductor startupsCDMA and the telephone network effect Qualcomm’s early cell phone handsets Vertical integration + commoditization in smartphone chipsets The Carve Out:Ben: The de-watering of Niagara FallsDavid: Big Daddy’s AntiquesBonus: The Mystery Show
Episode 47: The Atlassian IPO
Ben & David venture to the land down under (and reunite in-person!) to tell the story of the granddaddy of all bootstrapped tech success stories, collaboration software company Atlassian. How did two plucky college grads from Sydney, Australia go from just trying to escape working for the man to becoming two of the top 10 wealthiest people in the entire country, all without raising a dollar of venture capital? We dive in.Sponsors:Sentry: https://bit.ly/acquiredsentryWorkOS: https://bit.ly/workos25Anthropic: https://bit.ly/acquiredclaude25Statsig: https://bit.ly/acquiredstatsig26More Acquired!Get email updates with hints on next episode and follow-ups from recent episodesJoin the SlackSubscribe to ACQ2Merch Store!© Copyright 2015-2026 ACQ, LLCTopics Covered Include:How Atlassian founders Mike Cannon-Brookes and Scott Farquhar met in college at the University of New South Wales in Sydney, Australia, and their decision to bootstrap a startup as an alternative to finding a “real job” after graduationAtlassian’s “no sales” model, and the resultant efficiency of their sales & marketing spend relative to other SAAS companies Organic product growth and acquisitions over the years, starting with Jira and later adding Confluence, BitBucket, HipChat / Stride, Jira Service Desk and TrelloRapid revenue growth and the decision to continue as a bootstrapped company, only raising secondary capital prior to going publicThe IPO in November 2015 and subsequent stock performance (spoiler: it’s been good) The Carve Out:Ben: Phil Knight’s memoir, Shoe DogDavid: Bruce Springsteen memoir, Born to Run
Episode 46: Blue Bottle Coffee
Today our heroes cover a deal that might have more impact on life in Silicon Valley than AI, wearables and AR/VR combined… Nestle’s acquisition of Blue Bottle Coffee. Will hipster entrepreneurs and the VCs who love/need them continue to line up around the block for their minimalist coffee experience of choice, now that it’s owned by the Nesquik Bunny? Is this the beginning of Blue Bottle pod machines filling the empty counter space left by Juicero’s demise in VC offices throughout South Park? We investigate.Sponsors:Sentry: https://bit.ly/acquiredsentryWorkOS: https://bit.ly/workos25Anthropic: https://bit.ly/acquiredclaude25Statsig: https://bit.ly/acquiredstatsig26More Acquired!Get email updates with hints on next episode and follow-ups from recent episodesJoin the SlackSubscribe to ACQ2Merch Store!© Copyright 2015-2026 ACQ, LLCTopics Covered Include:The rise of “Third Wave” coffeeBlue Bottle founder James Freeman’s “classical” (music) influences Venture capital and the coffee business Achieving liquidity when companies and founders’ don’t want to go public, and don’t want to sell their stakes Nestle’s position in single-serve coffee market and potential brand impact of Blue Bottle The Carve Out: Ben: There Never Was a Real Tulip FeverDavid: iPhone SE
Episode 45: HTC, Google and the Future of Mobile
Acquired is back and live on the scene! After months of speculation, Google announces today their acquisition (err, "Cooperation Agreement”) of a large portion of HTC’s hardware division. What does this mean for the future of mobile? Can Google transform itself into a vertically integrated device company and compete directly with Apple? Most importantly, when will we see more Beats Android handsets??? (We hope never) Sponsors:Sentry: https://bit.ly/acquiredsentryWorkOS: https://bit.ly/workos25Anthropic: https://bit.ly/acquiredclaude25Statsig: https://bit.ly/acquiredstatsig26More Acquired!Get email updates with hints on next episode and follow-ups from recent episodesJoin the SlackSubscribe to ACQ2Merch Store!© Copyright 2015-2026 ACQ, LLCTopics Covered Include: The origins of HTC as a Taiwanese OEM, dating back to the Compaq iPAQ and Palm Treo 650!HTC’s long history with Google, starting as the manufacturer of the first Android phone, the HTC Dream / T-Mobile G1HTC’s ownership of Beats, for a hot minuteGoogle’s own winding history in hardware, with its Motorola acquisition in 2011 and divestiture in 2014Google & HTC’s joint work on the Pixel smartphones in 2016And much analysis and speculation on what this means for Google, Apple, Samsung, vertical vs horizontal business models and more! The Carve Out: Ben: Odesza’s new album A Moment ApartDavid: Bruce Springsteen on Fresh Air
Episode 44: AOL - Time Warner (with the Internet History Podcast)
On this extra-long episode of Acquired, Brian McCullough from the Internet History Podcast returns to discuss perhaps the most (in)famous merger of all time: AOL - Time Warner. Who doesn’t remember the soothing sounds of 56k modems and the timeless phrase, “You’ve Got Mail”? Join us all as we unpack how one of the biggest ISP’s of the 90’s tried to take over the world… and fell far short. Sponsors:Sentry: https://bit.ly/acquiredsentryWorkOS: https://bit.ly/workos25Anthropic: https://bit.ly/acquiredclaude25Statsig: https://bit.ly/acquiredstatsig26More Acquired!Get email updates with hints on next episode and follow-ups from recent episodesJoin the SlackSubscribe to ACQ2Merch Store!© Copyright 2015-2026 ACQ, LLCTopics Covered Include: AOL’s status in the 90’s / early 00’sExplaining just what it is that AOL did at the height of their popularityHow AOL pioneered a number of internet paradigmsAOL’s persistent money troubles and bailouts from other companiesSteve Case foreseeing the coming era of broadband, inspiring AOL to pursue working with a cable companyEbay vs. Time Warner in a down-to-the-wire war for a merger with AOLWhy the money dried up for AOL after their merger with Time WarnerAOL and its value in the post-Time-Warner eraSpeculating about what would have happened had AOL and others stayed independent businessesAnd much discussion on how to grade this one… The Carve Out: Ben: Give and Take by Adam Grant David: Season of the Witch by David Talbot Brian: A Mind at Play: How Claude Shannon Invented the Information Age by Rob Goodman
Episode 43: The Square IPO
Unicorns and ratchets and lawsuits, oh my! Our heroes dive into the history of Jack Dorsey’s famous “other” company, Square. Was the Square IPO a canary in the coal mine signaling doom & gloom for the so-called unicorn companies of the early 2010’s, or a mispriced and misunderstood diamond in the rough? Acquired weighs in.Sponsors:Sentry: https://bit.ly/acquiredsentryWorkOS: https://bit.ly/workos25Anthropic: https://bit.ly/acquiredclaude25Statsig: https://bit.ly/acquiredstatsig26More Acquired!Get email updates with hints on next episode and follow-ups from recent episodesJoin the SlackSubscribe to ACQ2Merch Store!© Copyright 2015-2026 ACQ, LLCTopics Covered Include:Square’s deep origins in the early 90’s in St. Louis, MO with the initial meeting of its co-founders, Jack Dorsey & Jim McKelveyMcKelvey’s side glass blowing business and the “inspiration” for Square that came much later in the late 2000’sThe complicated involvement of Washington University (in St. Louis) professor Robert Morley, who had worked for years developing payment card reading technologyThe company’s early meeting with Scott Forstall at Apple, and its “significant” impact on the its name and designThe real disruptive innovation of Square and its business model (hint: not just building a mobile card reader)Square’s massive payments deal with Starbucks in 2012 and its impact on the companyThe evolution of Square’s business from a simple card reader to cloud-based Point of Sale (PoS) system and entire suite of merchant tools & business management servicesThe drama leading up to Square’s IPO (including at Jack Dorsey’s “other” company, Twitter), dynamics and narratives affecting its pricing, the effect of IPO “ratchets”, and the company’s performance over the ~2 years since The Carve Out:David: Bob Iger on Nick Bilton’s Inside the Hive podcastBen: The World After Capital on GitBooks
Episode 42: Opsware (with special guest Michel Feaster)
Acquired dives into the legendary acquisition of Ben Horowitz & Marc Andreessen’s “second act” software company Opsware, from a perspective never before heard—HP’s side of the story! Our heroes are joined by Michel Feaster, who led both the acquisition for HP and then the Opsware product as part of the integrated company afterward under Ben Horowitz. Today the tables have turned: Michel is the Co-Founder and CEO of Seattle-based startup Usermind, and Ben Horowitz sits on her board on behalf of A16Z. This episode is not one to miss! Sponsors:Sentry: https://bit.ly/acquiredsentryWorkOS: https://bit.ly/workos25Anthropic: https://bit.ly/acquiredclaude25Statsig: https://bit.ly/acquiredstatsig26 More Acquired!Get email updates with hints on next episode and follow-ups from recent episodesJoin the SlackSubscribe to ACQ2Merch Store!© Copyright 2015-2026 ACQ, LLCTopics covered include: Opsware’s early history and origins as Loudcloud, the “second act” of internet wunderkind Marc Andreessen and Netscape product manager Ben HorowitzBen’s first person telling of the Loudcloud/Opsware history in The Hard Thing about Hard Things, as well as the great Wired "period piece” covering Loudcloud’s launch in August 2000The importance of timing, and Loudcloud’s too-early vision of—essentially—AWS before AWS (including eerie parallels between the metaphor Andreessen used to describe Loudcloud during the company’s first press briefing, and Jeff Bezos’s description of AWS at YC nearly a decade later)Creation of the “Opsware” tool inside of Loudcloud to automate deploying and configuring servers within Loudcloud’s data centersLoudcloud's meteoric rise, crash following the burst of the internet bubble, and hard pivot as a public company into Opsware—now an enterprise software company selling datacenter tools Michel’s role in HP’s evaluation of the company as an acquisition target, and process leading to its $1.6B acquisition in July 2007Integration of the company into HP’s culture and sales channelThe creation of Ben & Marc’s “third act”, the VC firm Andreessen Horowitz, and what it’s like for Michel now having Ben as an investor on her board at Usermind The Carve Out: Ben: StarStaX star trail photography softwareDavid: Jimmy Iovine on the Bill Simmons Podcast
Episode 41: Booking.com with Jetsetter & Room 77 CEO Drew Patterson
Acquired trains its lens on the “second or third best acquisition of all-time”, Priceline’s 2005 purchase of Booking.com. Our heroes are joined by friend-of-the-show and former Jetsetter & Room 77 CEO Drew Patterson to help understand how this little-known startup from The Netherlands grew into the largest travel company in the world, with nearly $8B in annual revenue. Was this deal even better than Instagram??? We debate, hotly. Sponsors:Sentry: https://bit.ly/acquiredsentryWorkOS: https://bit.ly/workos25Anthropic: https://bit.ly/acquiredclaude25Statsig: https://bit.ly/acquiredstatsig26More Acquired!Get email updates with hints on next episode and follow-ups from recent episodesJoin the SlackSubscribe to ACQ2Merch Store!© Copyright 2015-2026 ACQ, LLCTopics covered include: The biggest startup you’ve never heard of (in the US), Booking.com, and its parent company Priceline (yes, the William Shatner Priceline)Booking’s founding in Amsterdam in late 1996: by recent college graduate Geert-Jan BruinsmaSkift.com’s Definitive Oral History of Online Travel The travel industry's GDS's (“Global Distribution Systems”) and the development of Sabre How Bruinsma raised the initial money for Booking: by emailing anyone he know who had an email address OTAs ("Online Travel Agencies”) and how they operate; the "merchant model" versus the “agency model"The role of search in online travel Bill Gurley on Conversion: The Most Important Internet Metric of AllExpedia’s early flirtation with Booking, and decision not to acquire the companyPriceline head of M&A Glenn Fogel’s vision for how powerful the agency model for OTAs could become in EuropePriceline and Glenn's 2004 acquisition of Active Hotels in the UK, followed by the 2005 acquisition of Booking for $133M and the combination of the two businesses into Booking.com Booking’s incredible growth in the decade since the acquisition, from less than 20M room-nights to over 500M, and $7.8B in revenue in 2016 The Carve Out: Ben: Scott Forstall talking about the original iPhone at the Computer History MuseumDavid: The Big SickDrew: Bloomberg’s Money Stuff by Matt Levine
Episode 40: Activision Blizzard
Ben & David cover the creation of the gaming world’s equivalent of the 70’s rock supergroup: the 2008 merger of Blizzard and Activision. We tell the story from the Blizzard perspective, tracing the history of one of the most innovative companies in the business from humble beginnings at the hands of UCLA undergrads, to surviving multiple acquisition rollups (including at one point being owned by the French national water company), to joining ultimately with Activision to form the largest gaming company in the world, all while inventing multiple game genres that define the industry as we know it today. Sponsors:Sentry: https://bit.ly/acquiredsentryWorkOS: https://bit.ly/workos25Anthropic: https://bit.ly/acquiredclaude25Statsig: https://bit.ly/acquiredstatsig26More Acquired!Get email updates with hints on next episode and follow-ups from recent episodesJoin the SlackSubscribe to ACQ2Merch Store!© Copyright 2015-2026 ACQ, LLCTopics covered include: Blizzard’s founding in 1991 as "Silicon & Synapse” by recent UCLA grads Allen Adham, Frank Pearce, and Mike MorhaimeThe team’s first projects making ports for other games, including Battle Chess on the Commodore 64Early success on the Super Nintendo with Rock & Roll Racing and The Lost VikingsOrigin of the Real-Time Strategy game genre (“RTS”) and Blizzard’s fist mega-hit, Warcraft Blizzard’s crazy corporate ownership changes over the yearsDevelopment of further legendary game franchises like Diablo and Starcraft, along with sequels to Warcraft and the rise of the rise of player moddingEmergence of the Multiplayer Online Battle Arena genre (“MOBA”) from the Warcraft III modding community, and its growth into one of the biggest sectors in the games and esports industries todayBlizzard’s role in developing the concept of online gaming, from early hacks to play against friends to World of Warcraft and Massively Multiplayer Online Role-Playing Games (“MMORPG’s”)The 2008 merger with storied gaming company Activision Growth and success since the merger, including the launch of new game franchises Hearthstone, Heroes of the Storm and Overwatch The Carve Out: Ben: Dick Costolo on Vanity Fair’s Inside the Hive podcastDavid: Nellie and Joe's 100% Natural Key Lime Juice (tip: buy in bulk from Walmart/Jet)
Acquired Episode 39: Whole Foods Market
Ben and David are once again live on the scene, this time covering the biggest disruption in grocery since… well, sliced bread: Amazon’s $13.7B purchase of Whole Foods Market. We place this deal in context by diving deep into the long, intertwining history of grocery, tech and Amazon, from the infamous dotcom flameout Webvan (domain name now owned by Amazon) to its much more successful progeny Kiva Systems (acquired by Amazon in 2012) to current Silicon Valley unicorn Instacart (founded by former Amazon logistics engineer Apoorva Mehta). One thing is clear: for Amazon and Jeff Bezos, realizing the longterm vision of the Everything Store truly means building the everything store.Sponsors:Sentry: https://bit.ly/acquiredsentryWorkOS: https://bit.ly/workos25Anthropic: https://bit.ly/acquiredclaude25Statsig: https://bit.ly/acquiredstatsig26More Acquired!Get email updates with hints on next episode and follow-ups from recent episodesJoin the SlackSubscribe to ACQ2Merch Store!© Copyright 2015-2026 ACQ, LLCTopics covered include:The origins of Whole Foods Market as “Saferway” in the late 70’s Austin, TX hippie scene, founded by CEO John Mackey (“the Steve Jobs of grocery stores”) and his then-girlfriend Renee Lawson HardyWhole Foods’ expansion through acquisition throughout the 80’s and 90’sThe company’s recent struggles with competition, leading to sales declines and attracting activist shareholder interest from Jana Partners Amazon’s acquisition of the company on June 16, 2017 for $13.7 billion, a 27 percent premium to the stock's previous day closing priceIn depth history and analysis of the four keys to understanding this deal: Webvan, Kiva Systems, AmazonFresh and InstacartFollowups: Walmart/Jet buys Bonobos for $310MThe Carve Out:Ben: Mark Zuckerberg’s 2005 CS50 guest lectureDavid: Exponent on Podcasting and Centralization