Be Differential
Be Differential
Updated 1 day agoThe automotive and motorsport world has always had a seat at the table — it just hasn't always been yours. BeDifferential is the podcast for newcomers, outsiders, and anyone who's ever felt like they didn't quite fit in car culture. Each week, host Eva Gregory goes behind the scenes with racers, engineers, executives, and industry insiders to share the stories, career paths, and hard-won lessons that don't make it into the mainstream. From grassroots motorsport to the paddock, from vintage cars to cutting-edge tech — if you're curious about where you fit in this world, you found the right show. New episodes every Tuesday, plus solo industry takes every Thursday.
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Episodes (142)
Inside IMSA with President John Doonan
In this episode of The BeDifferential Podcast, IMSA President John Doonan joins us to explore the future of American sports car racing. From his early days at Mazda to leading IMSA into its hybrid era, John shares what it takes to evolve a world-class racing series.We discuss the launch of the GTP class, the role of manufacturers like Porsche and Cadillac, and how IMSA balances tradition with innovation. John also speaks on the importance of inclusion in motorsport, the impact of IMSA’s Diverse Driver Development program, and offers advice for young professionals—especially women—looking to break into the racing industry.Whether you're a longtime fan or just motorsport-curious, this episode is full of insight, inspiration, and a look at what’s next for IMSA.To learn more, visit IMSA.com and HSRRace.com, and follow @IMSA_racing and @hsr_imsaclassic on Instagram.
More Than a Driver with Erin Vogel
Erin Vogel returns to the grid in more ways than one—as both a driver and the leader of her own racing team. In this episode, she shares her evolution from enthusiast to competitor to owner, and what it’s like to build a program that reflects her values of performance, representation, and mentorship. We explore how Erin is creating space for more women in the paddock and shaping a team culture grounded in purpose and passion. Learn more about AE Victory Racing https://www.aevictoryracing.com/Follow along to stay updated on their journey on Instagram @ae.victory_racing
Iconic Motorsport Operations with April Henderson
In this episode of The BeDifferential Podcast, we head to the heart of California’s racing culture with April Henderson, Vice President of Events at WeatherTech Raceway Laguna Seca. With over a decade in the automotive and motorsport space, April shares what it takes to produce world-class events like the Rolex Monterey Motorsports Reunion and Monterey Car Week. From managing paddock logistics and overseeing raceway licensing to serving as the public-facing ambassador of one of America’s most iconic tracks, April offers a rare behind-the-scenes look at the complexity and creativity that drives her work.We also explore April’s journey into motorsports, her experiences working on The Quail events, and how she leads with a balance of strategy, adaptability, and hospitality. Whether you're an events professional, motorsport fan, or aspiring industry leader, this episode will leave you inspired by the incredible work that happens off-track to make the magic happen on it.
Live From the Pits with Amanda Busick
In this episode of The BeDifferential Podcast, we go trackside with Amanda Busick—pit reporter, motorsports broadcaster, and one of the most recognized voices in racing media. Amanda shares her unconventional path into motorsports, from navigating early career setbacks to landing on live television. Tune in as she discusses the fast-paced world of drag racing, NASCAR, and more, as well as the challenges of being a woman in the industry, and the power of perseverance. Whether you're a motorsports fan or chasing your own bold career pivot, Amanda’s story will leave you inspired and fired up.
The RADwood Effect with Art Cervantes
In this episode of BeDifferential, we sit down with Art Cervantes — co-founder of RADwood — to explore how a love for '80s and '90s automotive culture sparked a full-blown movement. From boxy silhouettes and pop-up headlights to cassette decks and car meets with a dress code, RADwood has redefined what it means to celebrate nostalgia. Art shares the origin story behind RADwood, what makes the RAD era so special, and how a grassroots idea turned into an international celebration of automotive and cultural cool. Whether you're a die-hard car enthusiast or just miss the days of analog charm, this episode is a ride through memory lane — with a twist of innovation and community spirit.
The Camera Behind Car Culture with Larry Chen
In this episode of BeDifferential, we sit down with legendary automotive photographer Larry Chen, known for capturing the most iconic moments in SEMA and Formula Drift history. With a camera in hand and a passion for storytelling, Larry has carved out a unique space in the world of car culture media — blending art, speed, and authenticity.We dive into Larry’s journey from shooting grassroots drift events to becoming one of the most recognized names in the automotive photography world. He shares how he built his career, lessons from working with top car builders and drivers, and the creative mindset that keeps him evolving.Larry also talks about his podcast project on the Hagerty network — Capturing Car Culture — where he explores the stories behind the people, cars, and communities that define the automotive world.Whether you’re a car enthusiast, creator, or just love great stories, this episode delivers real insight from a true industry pioneer.
Behind the Mic with Eva Gregory
In this solo episode of The BeDifferential Podcast, I’m stepping out from behind the mic to reflect on the powerful lessons I’ve learned from the incredible women I’ve had the honor of interviewing—from drivers and engineers to creatives and business leaders in motorsports and the automotive space. These stories go beyond the track—they’re about resilience, risk-taking, and rewriting the rules in industries where women are still the minority.In this episode:• Career advice from women in motorsports• Stories from the paddock• How passion fuels purpose• Building confidence in male-dominated spacesWhether you're chasing a career in motorsport or simply need a reminder that you're not alone in forging your own path, this one’s for you.
Marketing Car Culture with John Gessner
As Hagerty’s Director of Marketing Strategy, John Gessner operates at the intersection of analytics, brand storytelling, and human connection. For John, marketing isn’t necessarily about selling—it’s about sparking connection. In this episode, we explore how he supports insurance agents in the field while crafting campaigns that resonate with everyday enthusiasts. From celebrating automotive culture across generations to creating space for newcomers, John shares how Hagerty fuels a brand that’s as passionate about people as it is about cars—and why car culture should always feel like coming home. Learn more and listen to The Accelerator podcast at https://www.hagertyagent.com/resources/hagerty-insights/the-accelerator-podcast
Trailblazing with Torque: How Sara Morosan Is Shaping Custom Automotive Culture
In this episode of The BeDifferential Podcast, we sit down with Sara Morosan, Owner of LGE-CTS Motorsports, to talk about legacy, leadership, and the world of custom builds. From growing up in the garage to launching high-profile SEMA projects, Sara shares how she’s navigated her path in a male-dominated space while staying grounded in her passion for trucks, off-road culture, and empowering women in automotive. Learn more about LGE-CTS Motorsports at https://www.lge-cts.com/
More Than Merch with Thomas Craton
For Thomas Craton, the track is where stories begin—but it's the merchandise that helps carry them. From design to delivery, Craton Promotions is creating apparel that speaks to motorsport fans and fosters real community. We talk about building a brand people are proud to wear, and the importance of repping your passion with purpose.Learn more about Craton at https://shopcraton.com/
From NAVY to NASCAR with Jesse Iwuji
On this episode of BeDifferential, we’re joined by Jesse Iwuji — NASCAR driver, team owner, and Navy officer. Jesse shares how his experience in the Navy shaped his mindset, instilled discipline, and prepared him for the high-speed, high-pressure world of professional racing.From navigating the demands of service to building his own NASCAR team, Jesse’s journey is one of grit, focus, and determination. Tune in for a powerful conversation about leadership, resilience, and pushing boundaries on and off the track.
Building Teams and Breaking Ground with Shea Holbrook
Professional driver. Team owner. Advocate. Now featured in Amazon Prime Video’s First to the Finish, Shea Holbrook is breaking barriers on and off the racetrack. In this episode, we dive into her motorsports career, how she’s elevating talent through her own race team, and what it means to lead with purpose in the Mazda MX-5 Cup. From high-stakes races to high-impact storytelling, Shea’s journey is all about pushing boundaries—and inviting more people along for the ride.
Drive First, Directions Later with Shivani Parmar
In this episode of The BeDifferential Podcast, we sit down with Shivani Parmar — a rally driver pushing limits and challenging norms in a space where few women dare to tread. Based in India, Shivani shares what it takes to carve out a career in motorsport, especially in regions where opportunities and representation are still catching up.We talk about how she found her way into rallying, the obstacles she’s overcome both on and off the course, and why visibility and community matter more than ever in this sport. Her story is one of grit, growth, and breaking barriers with every mile.Whether you're a motorsport fan, a trailblazer in your own lane, or just need a reminder that you belong — this episode is for you.
How Networking Fuels Success with Cindy Sisson
In motorsport and beyond, success isn’t just about talent—it’s about who you know and how you connect. In this episode of The BeDifferential Podcast, we sit down with Cindy Sisson, a powerhouse in the industry with a diverse career spanning sports marketing, motorsports, and business development.Cindy shares how strategic networking has opened doors, created opportunities, and shaped her journey across multiple industries. From building relationships that drive sponsorship deals to championing diversity in racing, her insights prove that the right connections can accelerate success.Whether you're an industry insider or just starting out, this episode is packed with valuable advice on making meaningful connections, seizing opportunities, and navigating a dynamic career path.
Revving Up Community with Ashley Ayers
What does it take to turn a passion for cars into a thriving community event? In this episode of The BeDifferential Podcast, we sit down with Ashley Ayers, a Florida-based automotive enthusiast with a background in hospitality, to talk about how she combined her skills to launch a successful monthly car show.Ashley shares the inspiration behind creating an event that brings car lovers together, the challenges of organizing a standout show, and how her hospitality expertise plays a key role in crafting an experience that keeps people coming back. From finding the right venue to fostering an inclusive community, this conversation is packed with insights for anyone looking to make an impact in the car world.Tune in to hear how Ashley is revving up the Florida car scene—one event at a time!
In the Fast Lane with Tatiana Calderon
What does it take to break barriers and thrive in the highest levels of motorsport? In this episode of The BeDifferential Podcast, we sit down with Tatiana Calderón to talk about her journey through Formula 2, endurance racing, and beyond. From navigating the challenges of being a trailblazer in a male-dominated sport to her insights on the future of racing, Tatiana shares the highs, the hurdles, and the drive that keeps her pushing forward.Tune in for an inspiring conversation about resilience, speed, and what it truly means to race in the fast lane.
The Future of Automotive Design with Dalal Elsheikh
What makes a driving experience truly unforgettable? In this episode of The BeDifferential Podcast, we sit down with Dalal Elsheikh, an Experience Designer shaping the future of automotive interaction. From reimagining how we connect with cars to integrating cutting-edge technology into design, Dalal shares her journey into the automotive world and how she’s redefining the way we experience mobility. Tune in as we explore the intersection of design, innovation, and human connection in the automotive space.
Leading the Glen with Dawn Burlew
In this episode of The BeDifferential Podcast, we’re joined by Dawn Burlew, President of Watkins Glen International, to explore her journey to leading one of the most iconic racetracks in motorsports. Dawn shares insights on what it takes to manage a world-class racing facility, the challenges and opportunities of being a woman in a leadership role within the industry, and her vision for the future of The Glen. From behind-the-scenes operations to fan engagement and the evolution of motorsports, this episode dives deep into the business and passion that drive the sport forward. Tune in for an inspiring conversation with one of the most influential figures in racing today!
Expanding Motorsport with Jim Liaw
In this episode of The BeDifferential Podcast, we sit down with Jim Liaw, co-founder of Formula Drift and current General Manager of PRI (Performance Racing Industry). From pioneering the growth of drifting in the U.S. to advocating for the future of grassroots and professional racing, Jim has played a crucial role in expanding motorsport access and engagement.We dive into his journey building Formula Drift from the ground up, his insights on the evolving motorsport landscape, and how PRI is working to protect and grow the industry. Whether you're a lifelong motorsport fan or curious about the business behind racing, this episode is packed with valuable insights on where the industry is headed and how we can all play a part in its future.Tune in for an inspiring conversation about passion, innovation, and the future of motorsport!
Climbing to New Heights with Melissa Eickhoff
The Pikes Peak International Hill Climb is one of the most legendary and demanding motorsport events in the world, and Melissa Eickhoff has played a key role in its continuing success. As CEO of this historic race, she’s been instrumental in shaping its future while honoring its rich past. In this episode, we dive into Melissa’s journey in motorsports, her experiences leading the Race to the Clouds, and what it takes to organize an event where drivers push themselves and their machines to the absolute limit. We’ll also discuss how she’s working to make motorsports more accessible, the unique challenges of racing at altitude, and what’s next for Pikes Peak. Tune in for an inside look at one of the most thrilling events in motorsport and the powerhouse woman helping to drive it forward.
Horsepower and Haircare with Shay Hoelscher
In this episode of The BeDifferential Podcast, we sit down with Shay Hoelscher—a powerhouse in both the beauty and motorsports industries. As the CEO of Privé Products, Shay has built a career on innovation, leadership, and empowering others. But beyond the boardroom, she’s also an accomplished race car driver with a deep passion for Porsche and high-performance driving.We dive into her journey from the beauty industry to the racetrack, the lessons she’s learned from both worlds, and how she continues to break barriers in male-dominated spaces. Shay shares her insights on leadership, risk-taking, and why more women should feel empowered to chase their dreams—whether behind the wheel or in the business world.Buckle up for an inspiring conversation about speed, strategy, and success!
Gaming to Grid with David Cook
What if the next great racing champion wasn’t discovered on the track—but on a simulator? In this episode of The BeDifferential Podcast, we sit down with David Cook, co-founder of Racing Prodigy, to explore how his groundbreaking program is transforming the motorsports pipeline. By bridging the gap between eRacing and real-world competition, Racing Prodigy is giving talented sim racers a shot at professional racing—without the traditional barriers of cost and access.David shares insights on how the platform works, the success stories already emerging, and what this means for the future of motorsport. Whether you're a gamer dreaming of track time or a motorsports fan curious about the industry's evolution, this episode is a must-listen.Tune in to discover how Racing Prodigy is redefining who gets to race—and how they get there.
Behind the Odds with Derek Yoder
The world of NASCAR isn’t just about speed—it’s about strategy, stats, and now, smart betting. In this episode of The BeDifferential Podcast, we sit down with Derek Yoder, one of the leading voices in NASCAR betting analysis, to dive into the evolving landscape of wagering on motorsports. From understanding the odds to spotting hidden trends, Derek shares how betting is shaping the fan experience, driver narratives, and the future of NASCAR. Whether you’re a seasoned bettor or just curious about the numbers behind the race, this conversation will give you a whole new perspective on the sport.Tune in for an inside look at the intersection of racing and risk—because sometimes, the biggest moves happen before the green flag drops.
Beyond the Track with Taylor Ferns
In this episode of The BeDifferential Podcast, we sit down with Taylor Ferns, a race car driver making her mark in the world of motorsports. From becoming the winningest female driver in USAC history to balancing her career as an athlete and law student, Taylor shares her incredible journey, the challenges she’s overcome in a male-dominated industry, and how she’s paving the way for future generations. Tune in as we discuss her racing career, her passion for leadership, and her vision for the future of women in motorsports.
Karts to Cars: Annie Rhule’s Race to the Next Level
In this episode of The BeDifferential Podcast, we’re joined by Annie Rhule, a determined and talented racer working to break into the world of competitive car racing. Annie shares how her early experiences on the go-kart track shaped her skills, built her passion for motorsports, and set her on a path to pursue her dreams at the highest levels.We explore her journey through high-pressure shootouts, where she’s had to prove her abilities in challenging and competitive environments, and how those experiences are preparing her for the transition to car racing. Annie also discusses the realities of breaking into the racing world, navigating a male-dominated industry, and her vision for a more inclusive future in motorsports.Whether you’re a racing enthusiast or someone inspired by stories of grit and perseverance, Annie’s story will leave you motivated to chase your own dreams—no matter the obstacles.Don’t forget to subscribe, rate, and share this episode—it helps us bring more inspiring stories to you!Follow Annie on Instagram @annierhule_ to keep up with her career!