Remarkable Results Radio Podcast

Monday with Chris & Murray! Mindset Matters [E171] - Chris Cotton Weekly Blitz

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops. Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/Check out their podcast here: https://autorepairmarketing.captivate.fm/If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermindIn episode 171 of the podcast, Chris Cotton from Auto Fix Auto Shop Coaching introduces Murray Voth from RPM Training. They discuss the importance of using the term "service rate" instead of "labor rate" to enhance customer perception. Murray emphasizes the need for a business mindset among shop owners, highlighting the potential for profitability and the importance of accurate financial statements.They also address challenges like tax issues and the psychological aspects of investing. The episode concludes with a discussion on coaching approaches, financial management, and a mutual appreciation for their collaborative efforts in the automotive industry.Introduction and Overview (00:00:01) Introduction to the podcast episode and the speakers, Chris Cotton and Murray Voth.Marketing Strategies (00:01:06) Discussion on tailored marketing solutions and how to elevate the brand to attract new customers.Change from Labor Rate to Service Rate (00:02:09) Murray Voth introduces the concept of changing from labor rate to service rate and its impact on customer perception.Consumer Inquiries and Response (00:05:28) Guidance on responding to consumer inquiries about labor rate and the use of "service rate" or "facility service rate."Mindset of Shop Owners (00:09:46) Exploration of the mindset of shop owners and the need for a shift from a technician's identity to a business owner's mindset.Business Investment and Real Estate (00:14:11) Discussion on the interest of investors in auto repair businesses and the value of real estate associated with the shops.Commitment and Mindset Shift (00:16:07) Exploration of the commitment versus interest in coaching and the importance of mindset shift for shop owners.Analogies and Shop Improvement (00:17:23) The use of analogies to help shop owners understand their businesses as "fixer-uppers" and the need for a different perspective.Emotional and Psychological Baggage (00:19:19) Acknowledgment of emotional and psychological factors that influence business decisions and ownership.Investing and Self-Made Millionaires (00:19:57) Discussion on the cost of investing in the stock market and the myth of self-made millionaires.Tax Problems and Profit First (00:20:57) Conversation about tax issues, creating a holding company, and utilizing the profit-first approach.Struggling Shop Owners and Industry Help (00:21:37) Concern for struggling shop owners post-COVID and the increase in sales among clients.Mindset Shift and Attracting Clients (00:23:04) The impact of mindset on attracting clients, differentiation between blue-collar and frugal mindsets.Pathologically Frugal Shop Owners (00:24:10) Discussion on the impact of a frugal mindset on equipment, marketing, and attracting similar clients.Corporate Profit and Small Business Mindset (00:27:23) Exploration of the fear of profit in small business and the historical context of corporate profit abuses.Investment Return and Business Value (00:33:08) Understanding the return on investment in business and the value accumulation over time.Accounting and Business Evaluation (00:37:29) The importance of accounting in understanding business value and preparing for a business sale.Income Statement and Account Catch-Up (00:39:30) Discussion...

Jul 01, 2024 39 min

Avoid These Money Mistakes! [RR 967]

Thanks to our Partners, AAPEX, NAPA TRACS, and Automotive Management Network 'Business by the Numbers' Podcast host Hunt Demarest discusses common financial mistakes, emphasizing the importance of building long-term wealth through prudent financial management and investment. The conversation covers managing personal and business expenses, the impact of government programs, and the necessity of maintaining financial reserves. Hunt Demarest, CPA, Paar Melis and Associates, Hunt's previous episodes HERE Business by the Numbers Podcast Show Notes Watch Full Video Episode The Brakes for Breasts initiative (00:00:01) https://www.brakesforbreasts.com/ Rich vs. Wealthy (00:03:09) The distinction between being rich and being wealthy and the financial habits of wealthy individuals. Money Mistakes and Business Finances (00:04:55) Common money mistakes made by business owners and the importance of long-term wealth building. Personal and Business Expenses (00:06:09) The impact of blending personal and business expenses and its effect on financial statements. Year-End Financial Review (00:09:14) The importance of assessing business finances at the end of the year and avoiding unrealistic financial judgments. Impact of Government Programs (00:10:33) The impact of government programs on business profitability and the potential consequences of misusing funds. Business Trends and Demand (00:11:53) Analysis of business trends, demand, and the need for realistic profit expectations in the automotive industry. Cash Flow Management and Reserves (00:13:59) The importance of cash flow management, emergency funds, and the role of credit lines in business financial planning. AAPEX 2024 Registration (00:17:37) https://www.aapexshow.com/ NAPA TRACS Shop Management System (00:18:47) http://napatracs.com/ Labor Rate Tracker (00:19:53) http://LaborRateTracker.com Managing Credit Lines (00:20:48) Discussion on managing credit lines, including the importance of using and managing credit effectively. Cash Management and Financial Statements (00:21:49) Insights into managing physical cash, reconciling financial statements, and the importance of accountability. Overspending and Budgeting (00:23:59) Discussion on avoiding overspending, budgeting investments, and making decisions based on return on investment. Insurance and Protection (00:26:42) Importance of having the right insurance coverage and protecting assets and future liabilities. Return on Sales and Advertising (00:27:46) Explaining the concept of return on sales and the importance of evaluating advertising spending based on return on investment. Bookkeeping and Financial Timeliness (00:29:30) The impact of timely and accurate bookkeeping on business performance and decision-making. Cash Flow and Long-Term Planning...

E967 Jun 28, 2024 37 min

Inspiring the Next Generation: How Camp DRIVE Is Shaping Future Automotive Professionals [THA 386]

Thanks to our Partners, NAPA TRACS, AutoFix Auto Shop Coaching, and Today's ClassTenise and Weston Chapman, owners of Black Hills Tire in Rapid City, South Dakota, discuss their initiative, Camp Drive. This hands-on camp introduces young people to the automotive industry through engaging activities like brake and alignment modules, electrical scans, and engine performance sessions. The Chapmans discuss the Camp's positive impact on participants, support from local schools and businesses, and plans for expansion. They highlight the importance of inspiring the next generation of automotive professionals and the enthusiastic feedback from both kids and parents.Tenise and Weston Chapman, Black Hills Tire, Rapid City, SD. Listen to previous episodes HEREShow NotesWatch Full Video EpisodeCamp Drive Concept (00:01:50) Introduction to Camp Drive initiative, its purpose, and the importance of skilled trades for young people.Camp Drive Activities (00:03:08) Description of the activities and sessions at Camp Drive, including the waiting list for participation.Engaging the Participants (00:05:19) Discussion on the hands-on activities and the excitement of the participants during the camp.Parent and Community Feedback (00:08:31) Feedback from parents and the community regarding the impact of Camp Drive on the participants.Support and Sponsorship (00:11:02) Support from aftermarket suppliers, tool companies, and businesses, as well as the non-profit status of the initiative.Expanding Camp Drive (00:12:14) Expansion of Camp Drive to include more stations and activities, including welding and HVAC modules.Logistics and Community Support (00:14:01) Management of time and community involvement in providing additional experiences for the participants.Engagement and Participation (00:15:02) The engagement of participants and the approach to ensuring their focus and involvement during the camp activities.The smiling and excited kids (00:15:42) A discussion about a young participant's enthusiasm and transformation during the camp.Interviewing students and industry encouragement (00:19:13) The importance of encouraging young people to pursue careers in the automotive industry.Dane's experience and career aspirations (00:24:28) An interview with a student, Dane, who shares his experience at the camp and expresses his career aspirations in the automotive industry.Savannah's interest in welding and automotive technology (00:31:44) An interview with Savannah, who shares her interest in welding and her experience at the camp.The competition (00:33:22) Discussion about an upcoming competition and the number of teams participating.Exploring different stations (00:33:39)The various stations at the camp, including HVAC, alignment, scanning, engines, welding, changing tires, and changing oil.Learning about automotive skills (00:34:10) The participant talks about learning to change oil, spark plugs, and brakes, and gaining knowledge about suspensions and spark plugs.Impact of the Camp (00:35:24) A participant shares their positive experience at the camp and how they learned about it...

E386 Jun 27, 2024 51 min

Mailbox - Self Rentals, S-Corps and Sales Tax [E124] - Business By The Numbers

Thanks to our partners, NAPA TRACS and PromotiveMore listener questions answered! This week is all about S Corporation tax benefits, determining fair market rent when renting property to yourself, and the details of sales tax on internal transactions. Optimize your tax strategy and enhance your business operations.• Understanding the advantages and state-specific impacts of transitioning to an S Corporation.• The importance of charging fair market rent to avoid future complications when selling your business.• Clarifying the difference between sales tax and use tax for internal transactions and ensuring compliance.• Real-life examples and answers to common tax planning and business structuring questions from listeners.https://www.tn.gov/revenue/2024franchisetax.htmlThanks to our partners, NAPA TRACS and PromotiveThanks to our partners, NAPA TRACS and PromotiveDid you know that NAPA TRACS has onsite training plus six days a week support?It all starts when a local representative meets with you to learn about your business and how you run it. After all, it's your shop, so it's your choice.Let us prove to you that Tracs is the single best shop management system in the business. Find NAPA TRACS on the Web at NAPATRACS.comIt’s time to hire a superstar for your business; what a grind you have in front of you. Great news, you don’t have to go it alone. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com.Paar Melis and Associates – Accountants Specializing in Automotive RepairVisit us Online: www.paarmelis.comEmail Hunt: [email protected] a copy of my Book: Download HereAftermarket Radio NetworkPaar Melis and Associates – Accountants Specializing in Automotive RepairVisit us Online: www.paarmelis.comEmail Hunt: [email protected] a copy of my Book: Download HereAftermarket Radio Network

Jun 27, 2024 36 min

Tool Dealer Quid Pro Quo [E140] - Diagnosing the Aftermarket A to Z

Thanks to our Partner, NAPA Autotech napaautotech.com Matt Fanslow discusses the importance of forming relationships with tool truck dealers. He emphasizes the benefits of sharing information and knowledge, highlighting the potential for mutual support and collaboration within the automotive industry. Show NotesInteractions with Tool Dealers (00:01:08) Discussion on the visits by tool dealers and the challenges in communicating needs and preferences to them.Developing Relationships (00:02:15) Importance of developing relationships with tool dealers, outside salespeople, and distributors, emphasizing the need for networking and knowledge sharing.Challenges with Tool Offerings (00:03:37) Exploration of the limitations and challenges in the offerings of tool dealers, including the lack of awareness about alternative products.Quid Pro Quo in Information Sharing (00:05:03) Discussion on the concept of quid pro quo, where information sharing with tool dealers can lead to mutual benefits over time.Challenges Faced by Tool Dealers (00:06:14) Insight into the challenges faced by tool dealers in keeping up with product knowledge.Enhancing Relationships with Tool Dealers (00:13:04) Encouragement for forming strong relationships with tool dealers, emphasizing the mutual exchange of knowledge and support.Expanding Services and Product Offerings (00:16:01) Exploration of the potential for expanding services and product offerings, including high voltage gloves and technical tools, to support the evolving needs of automotive professionals.Symbiotic Relationship with Tool Dealers (00:17:19) Emphasis on the symbiotic relationship between automotive professionals and tool dealers, highlighting the mutual benefits of collaboration.Thanks to our Partner, NAPA Autotech napaautotech.com Email Matt: [email protected] the Aftermarket A - Z YouTube Channel HEREAftermarket Radio Network: https://aftermarketradionetwork.com/

Jun 26, 2024 19 min

Part 2 Customer Retention Series - Service Advisor Role [E106] - The Auto Repair Marketing Podcast

In this episode of the Auto Repair Marketing Podcast, hosts Brian and Kim Walker are joined by Rena Rennebohm to discuss the crucial role of service advisors in customer retention. Part of a customer retention series, this conversation highlights the importance of tailored, one-on-one service advisor training. Key topics include the shop owner's role in setting expectations, the benefits of a one-to-one advisor-to-technician ratio, and common mistakes in advisor interactions. Rena emphasizes the need for clear communication, empathy, and consistent follow-up to build trust and enhance customer loyalty, ultimately driving better business outcomes.Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsLagniappe (Books, Links, Other Podcasts, etc)Empower Your Advisor: empoweryouradvisor.comHow To Get In Touch With the GuestRena Rennebohm AAM : https://www.linkedin.com/in/rena-rennebohm-aam-49aa1835/Show Notes with TimestampsThe role of service advisors (00:00:10) Discussion on the importance of service advisors in customer retention and the start of the interview with Rena Greenbaum.Rena's journey into service advisor training (00:01:10) Rena's transition from being a service advisor to becoming a trainer and her approach to one-on-one training.The impact of shop owners' vision (00:04:53) The significance of communicating the shop's vision to service advisors and aligning it with customer expectations.Building trust and communication (00:08:28) The role of service advisors in building trust through clear communication and setting expectations with customers.Creating a raving fan experience (00:11:14) The importance of having a clear process and expectations for service advisors to create exceptional customer experiences.The technician's happiness (00:15:33) The impact of a supportive service advisor on a technician's thoroughness and customer communication.Creating a raving fan experience (00:16:42) The positive outcomes of taking time with customers and creating loyalty through thorough communication.Advisors' extra level of communication (00:17:03) The importance of personalized communication and setting expectations with customers to build a positive experience.RepairPal's mission (00:18:34) Promotion of RepairPal's mission to put trust back in auto repair and its benefits for shop owners.Building trust through communication (00:19:43) The impact of spending time with customers and building trust through clear communication and thoroughness.Understanding and confidence in car repair (00:21:28) The importance of explaining car repair in understandable terms and building confidence in customers.Communication methods and customer loyalty (00:22:22) The impact of communication methods on customer loyalty and the value of phone calls in building relationships.Coaching for shop owners (00:23:21) The role of coaching for shop owners...

Jun 26, 2024 42 min

Mastering Systems, Operations, and Procedures [RR 966]

Thanks to our Partner, NAPA Auto Care Recorded Live at the NAPA Autotech Research Training Center in Canton, OH, Corey Evaldi and Dave Justice provide a wealth of insights into the importance of systems, operations, and procedures in the automotive industry. By focusing on effective communication, continuous education, incentivizing employees, and building strong client relationships, automotive professionals can drive success in their businesses. The episode also highlights servicing electric and hybrid vehicles, and the value of peer learning and industry networking. Corey Evaldi, Olmstead Auto Care, Olstead Falls, OH. Listen to Corey’s Episodes HERE. Dave Justice, Owner, Repair Shop of Tomorrow. Listen to Dave’s other episodes HERE. Show Notes Watch Full Video Episode The importance of communication and leadership (00:00:01) The virtual Remarkable Results Toastmasters for improving communication and leadership qualities in the automotive industry. https://remarkableresults.biz/toastmasters The impact of systems, operations, and procedures (00:03:17) The importance of labor profit management, systems, operations, and procedures in achieving success in the automotive industry. Initial skepticism and eventual acceptance (00:03:55) Corey Evaldi shares his initial skepticism of coaching and his eventual acceptance of the coaching program led by Dave Justice. Implementing systems and procedures (00:05:29) Dave and Corey discuss the implementation of systems, operations, and procedures and the individualized pace of learning. Challenges and acceptance of guidance (00:07:26) The challenges and the need to change and accept guidance to implement new systems and procedures. The positive impact of labor profit management (00:11:12) The positive impact of labor profit management on creating friendly competition, accountability, and celebrating success. The role of incentives and teamwork (00:16:51) Corey emphasizes the importance of individual and group incentives and the role of the entire team in achieving success. Continuous Education (00:18:32) The importance of continuous education for shop owners and their teams. Business Development Group (00:19:40) Dave explains the NAPA BDG and its focus on system operations and procedures. EV Training Program (00:21:53) NAPA's EV training program for technicians and the benefits of attending. Peer-to-Peer Learning (00:23:40) The value of peer-to-peer learning and its impact on business improvement. Standard Operating Procedures (00:25:25) The importance of standard operating procedures and systems in a business. Client Playbook (00:26:04) The use of a playbook to understand a client's business operations and needs. Client Relationship (00:32:25) Dave emphasizes the importance of building client relationships and providing value beyond transactions. NAPA NOW Conference (00:32:51) Dave and Carm discuss the upcoming NAPA NOW conference and its significance for industry professionals. The switch to success (00:36:01) Reaching a turning point and realizing the importance

Jun 25, 2024 44 min

Four Day Work Week for Your Auto Repair Shop! [E170] - Chris Cotton Weekly Blitz

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops. Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/Check out their podcast here: https://autorepairmarketing.captivate.fm/If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermindIn this podcast episode, Coach Chris Cotton from Auto Fix Auto Shop Coaching delves into the multifaceted benefits of adopting a four-day workweek within the auto repair industry. He underscores significant enhancements in employee morale, work-life balance, and overall productivity, while also noting the potential to attract and retain top-tier talent. Chris provides an in-depth analysis of various structural approaches for implementing a four-day workweek, including staggered shifts and rotating schedules, ensuring that operations run smoothly without compromising service quality.The episode, sponsored by Shop Marketing Pros, is a treasure trove of practical tips for auto repair shop owners contemplating this transition. Chris emphasizes the importance of developing a customized plan that meticulously balances employee satisfaction with operational efficiency. He discusses the nuances of different implementation strategies, such as ensuring adequate coverage during peak hours and maintaining customer service standards. Additionally, Chris shares real-world examples and success stories from shops that have successfully made the switch, providing listeners with a comprehensive understanding of the potential challenges and rewards.Listeners will also gain insights into the financial implications of a four-day workweek, including potential cost savings from reduced overhead and increased employee retention. Chris highlights the importance of clear communication with staff throughout the transition process and offers advice on how to gather and incorporate employee feedback to fine-tune the new schedule. By the end of the episode, auto repair shop owners will be equipped with the knowledge and tools needed to make an informed decision about whether a four-day workweek is the right fit for their business.Boosted Employee Morale and Productivity (00:02:19) Shorter workweek leads to increased productivity and higher job satisfaction, improving employee morale and focus.Improved Work-Life Balance (00:03:28) A four-day workweek allows for more family time, hobbies, and rest, reducing burnout and maintaining mental and physical health.Attracting Top Talent (00:04:23) Offering a four-day workweek can attract top talent valuing flexibility and work-life balance, setting the employer apart.Operational Efficiency and Financial Benefits (00:05:32) Streamlining operations, reducing turnover rates, and potential cost savings with a condensed workweek.Structural Approaches to Transitioning to a Four-Day Workweek (00:06:34) Staggered shifts, extended hours, rotating schedules, and seasonal adjustments to implement a four-day workweek.Connect with Chris:[email protected]: 940.400.1008www.autoshopcoaching.comFacebook: https://www.facebook.com/AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook

Jun 24, 2024 10 min

Training and Safety in the Age of EVS and ADAS [RR 965]

Thanks to our Partners, AAPEX, NAPA TRACS, and Automotive Management Network Matt Fanslow and Carm Capriotto share their experiences at the NAPA Autotech Training Research Center in Canton, OH. Matt highlights the importance of safety and professional training in handling high-voltage systems in electric and hybrid vehicles. Both emphasize the need for shops to invest in ongoing education, advanced tools, and equipment to stay ahead in the evolving automotive industry, particularly with the rise of ADAS and EV technologies. Matt Fanslow, Senior Technology Specialist and shop manager, Riverside Automotive, Red Wing, MN. Matt’s previous episodes HERE Matt Fanslow Podcast: Diagnosing the Aftermarket A to Z Show Notes Watch Full Video Episode Buffalo Wing Challenge: https://www.youtube.com/watch?v=zRNmpKMNcCg Kansas City Chicken Wing Challenge: https://www.youtube.com/watch?v=gblPWsIA3A4 Advanced Fundamentals of Krispy Kreme Waffles with Isaac Rodell: https://youtu.be/7v1PwWYHPFA?si=0ZgIyXLtNNinslZO The Brakes for Breasts initiative (00:00:01) https://www.brakesforbreasts.com/ Arrival at the NAPA EV Ready Training Center (00:01:22) Carm and Matt Fanslow arrive at the NAPA EV Ready Training Center in Canton, OH and discuss their impressions of the facility. Impressions of the EV training (00:01:44) Matt Fanslow expresses his initial skepticism about the EV training but is impressed by the curriculum, presentation, and passion of the instructor Bill Weaver. Importance of safety in EV training (00:03:19) Matt Fanslow emphasizes the importance of safety in working with high voltage systems and the need for a healthy respect for the dangers involved. Learning and reinforcing knowledge (00:06:35) Matt Fanslow discusses the importance of learning and reinforcing knowledge. Understanding electrical safety (00:08:05) Matt Fanslow and Carm discuss the importance of understanding electrical safety, including concepts like ghost voltage and arc flash. The need for respect and preparation in EV business (00:16:28) The need for respect and preparation in entering the EV business, urging shops to be proactive rather than reactive. The Evolution of Technology in the Automotive Industry (00:21:56) Highlighting the significance of staying updated with technological advancements and the impact on the automotive industry. Preparing for the Future of EVs (00:25:45) Discussion about the proactive approach to preparing for the future of electric vehicles and the need for specialized equipment and training. The Complexities and Responsibilities of Working with EVs (00:28:16) Addressing the complexities and responsibilities involved in working with electric vehicles and the need for specialized knowledge and training. Safety and Standards in EVs (00:31:55) Discussion about safety precautions and standards in dealing with...

Jun 21, 2024 46 min

“Knowledge Without Theory Is Pretty Worthless.” [THA 385]

Thanks to our Partners, NAPA TRACS, AutoFix Auto Shop Coaching, and Today's Class Recorded at the NAPA EV Ready Training Center in Canton, OH, Corey Evaldi, Dave Justice, and Matt Fanslow dive into the theory and science of the automotive industry. This episode covers critical topics, including electricity, the importance of proper training, and the principles behind EV components. Corey Evaldi, Olmstead Auto Care, Olstead Falls, OH. Listen to Corey’s Episodes HERE. Dave Justice, Owner, Repair Shop of Tomorrow. Listen to Dave’s other episodes HERE. Matt Fanslow, Senior Technology Specialist and shop manager, Riverside Automotive, Red Wing, MN. Matt’s previous episodes HERE Matt Fanslow Podcast: Diagnosing the Aftermarket A to Z Show Notes Watch Full Video Episode Discussion on Understanding the Science (00:02:03) The importance of understanding the science of electric vehicles and its impact on running a successful automotive business. Learning about AC and DC Voltage (00:04:01) Matt Fanslow shares ghost voltage and the importance of understanding AC and DC voltage in automotive repair. Safety Precautions and Respect in the Industry (00:05:09) The importance of safety precautions and the need for respect in the automotive industry. The Science of Electric Vehicles (00:06:25) The discussion shifts to the science of electric vehicles and the need for deep knowledge and theory in understanding and managing EV technology. Evolution of Technology and Its Impact (00:09:35) The rapid evolution of technology and its impact on the automotive industry. Applicability of Scientific Knowledge (00:12:01) The importance of using theory and scientific knowledge in managing and operating a successful automotive business is discussed. High voltage safety (00:19:07) Discussion about the importance of high voltage safety precautions and the risks of not following proper procedures. EV training and tools (00:19:35) Importance of education and proper tools for working on electric vehicles and the potential dangers of not using them correctly. Hazards of lithium-ion batteries (00:21:57) The potential dangers of lithium-ion batteries, including fires and explosions, and the importance of proper safety measures. Importance of EV training (00:24:43) The significance of attending comprehensive EV training, including safety protocols, and the value of networking with experienced professionals. Real-life EV servicing (00:25:59) The benefits of hands-on EV training and the value of experiencing real-life scenarios to prepare for working on electric vehicles. Coolant chemistry and safety (00:30:26) Discussion about the importance of proper coolant mixing and the dangers of using incorrect coolant for electric vehicles. Importance of theory and education (00:34:22) The value of continuous learning and the importance of understanding the science and technology behind automotive repair. Changing perceptions of automotive technicians...

Jun 20, 2024 37 min

The Do's and Don'ts of Owner Financing [E123] - Business By The Numbers

Thanks to our partners, NAPA TRACS and PromotiveDid you know that NAPA TRACS has onsite training plus six days a week support?It all starts when a local representative meets with you to learn about your business and how you run it. After all, it's your shop, so it's your choice.Let us prove to you that Tracs is the single best shop management system in the business. Find NAPA TRACS on the Web at NAPATRACS.comIt’s time to hire a superstar for your business; what a grind you have in front of you. Great news, you don’t have to go it alone. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com.In this episode of Business by the Numbers, Hunt Demarest, CPA at Paar Melis and Associates, discusses the growing trend of owner financing in the auto repair industry. With high interest rates making traditional bank loans less attractive, owner financing offers a viable alternative for both buyers and sellers.Evaluating the benefits and risks of owner financing for auto repair shops.Key considerations for sellers, including buyer types and financial stability. The importance of environmental assessments in real estate transactions. Strategies for mitigating risks and ensuring successful deals.Insights into current interest rates and market conditions for owner financing.Paar Melis and Associates – Accountants Specializing in Automotive RepairVisit us Online: www.paarmelis.comEmail Hunt: [email protected] a copy of my Book: Download HereAftermarket Radio Network

Jun 20, 2024 44 min

The Perfect Marriage of Content and Instructor [E139] - Diagnosing the Aftermarket A to Z

Matt Fanslow and Carm Capriotto, from the Remarkable Results Radio Podcast, discuss their experiences at the NAPA Autotech Training Research Center in Canton, Ohio. They emphasize the importance of accurate and applicable training, lifelong learning, safety, and respect when working with electrified vehicles, and the evolving technology in the automotive industry. Show NotesWatch Full Video EpisodeInspiration for podcast topics (00:01:49) Assisting other shops (00:02:40) Value of training (00:08:08)Understanding EV technology (00:04:20) Accuracy in training (00:09:32) Respecting electricity in EVs (00:15:39) Importance of training and safety protocols (00:17:05) Impact of EVs on the automotive industry (00:20:21) Need for reading service information (00:21:22)Educating and preparing for EV repair (00:26:27) Importance of owner's involvement in training (00:31:15) Autonomous Vehicles and Training Challenges (00:32:13)NFL Hall of Fame Visit (00:34:36) Thanks to our Partner, NAPA Autotech napaautotech.com Email Matt: [email protected] the Aftermarket A - Z YouTube Channel HEREAftermarket Radio Network: https://aftermarketradionetwork.com/

Jun 19, 2024 39 min

Part 1 - Customer Retention Series - Your CRM [E105] - The Auto Repair Marketing Podcast

In this episode, Brian and Kim kick off a series on retention marketing, focusing on how auto repair shops can utilize Customer Relationship Management (CRM) systems to enhance customer loyalty and communication. They are joined by Greg Rainville from Steer and Chris Enright from Enright Automotive, who share their expertise and experiences.Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsLagniappe (Books, Links, Other Podcasts, etc)https://www.pendo.io/https://steercrm.com/ How To Get In Touch With The GuestGreg Rainville : https://www.linkedin.com/in/grainville/Chris Enright : https://www.linkedin.com/in/chris-enright-4674302ab/Show Notes with TimestampsThe introduction (00:00:01)Introducing the topic of retention marketing and the guests for the episode.Role of CRM in retention marketing (00:02:10)Exploring the role of CRM in retention marketing for auto repair shops and its unique aspects.Implementing CRM in the business (00:04:04)Reasons for implementing a CRM in the business and the benefits of CRM in customer communication and appointment reminders.Effectiveness of CRM in customer communication (00:05:50)Comparing traditional methods of customer communication with the capabilities of CRM and its effectiveness.Key features of CRM (00:08:50)Discussion on the essential features of CRM, including filtering, appointment reminders, and Google reviews.Impact of Google reviews and content (00:12:13)Exploring the impact of Google reviews on customer trust and the importance of customer content in reviews for driving more business.The importance of digital processes (00:14:51)Discussion on the impact of digital processes on customer experience and expectations.Challenges of traditional methods (00:15:21)Comparison of traditional handwritten methods with digital processes and the challenges faced by shops still using old methods.Resistance to change (00:16:31)Observations of resistance to digital inspections and modern CRM systems among some shop owners.Retention marketing (00:17:16)Importance of retention marketing and strategies to keep customers engaged and loyal.Effectiveness of customer outreach (00:18:49)Discussion on the frequency and methods for reaching out to customers to maintain brand loyalty.Benefits of RepairPal (00:20:52)Exploration of how RepairPal can introduce shops to new customers and build trust.Personalized messaging impact (00:21:16)Impact of personalized messages and the importance of keeping customer communication personal and local.Measuring CRM effectiveness (00:25:58)Methods and importance of measuring the effectiveness of CRM-driven marketing...

Jun 19, 2024 50 min