Remarkable Results Radio Podcast

Remarkable Results Radio Podcast

Carm Capriotto, AAP

Updated about 19 hours ago
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Ever wonder what differentiates successful businesses, especially in the automotive aftermarket? Do you have a strong interest in great leadership, business strategies, and the desire to uncover just how successful business people achieved or executed their success? Remarkable Results Podcast is for you. The podcast interviews successful automotive aftermarket professional service entrepreneurs to discover their business success stories. The show also interviews technicians, shop managers, technicians and leaders from distribution and manufacturing. Listen to Learn each week, and strive to take just one thing away with you … One thing that sparked an idea or action within you, that you can implement or pass on. Our guests' stories will show that Remarkable Results come in many forms and fashions, some instant and many more disguised as daily challenges that were overcome.

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Episodes (563)

Just Call Your Clients! With Hunt Demarest [E041] - Speak Up! Effective Communication

Thank You To Our Partners The Institute, AutoFlow, AutoLeap, Shop Dog Marketing, In-BoundWatch Full Video EpisodeIn our episode today, we welcome guest Hunt Demarest, CPA ABV.Hunt is the host of Business by the Numbers and, as our host Craig O’Neill will tell you… Hunt uses words really well for a numbers man!This episode came to be after Craig found himself on a walk and listening to one of Hunts recent episodes, Episode 163 - Where are my customers?  It’s a great episode on getting to the root of what the numbers are actually telling you - and guess what - it involves actually picking up the phone and talking to people!Hunt’s episode played right after Craig had listened to an episode on a health/wellness program which spoke on a similar topic… going straight to the source of information!Often times we can get caught up in the minutia of details and analysis.If we are not careful - it can lead to assumptions and wrong conclusions.As Hunt says, “Numbers do not lie, but they do not tell the whole story.”Getting the whole story inevitably involves communication - and it isn’t always comfortable for people to pick up a phone to get it.While the takeaway for today’s episode is in the title, it expands as you listen to Hunt and Craig explore a range of topics from talking to clients, employees, and even family. Today’s WOTD is Gumptionnounthe ability to make intelligent decisions especially in everyday mattersLearn more about Hunt Demarest here: https://paarmelis.com/business-by-the-numbers/Look for his book here:  https://a.co/d/hAf0cDFThank You To Our Partners The Institute, AutoFlow, AutoLeap, Shop Dog Marketing, In-Bound:The Institute at WeAreTheInstitute.com.  "Stop stressing over your business, you deserve a good night's sleep. The Institute’s coaching helps you achieve success and financial peace.AutoFlow at AutoFlow.com. Your partner in technology, Autoflow consolidates your client interactions - before, during and after the visit to a single thread. Learn more at Autoflow.comAutoLeap at AutoLeap.com. Are you tired of juggling multiple tools to manage your auto repair shop? Say hello to the streamlined efficiency of AutoLeap, the #1 all-in-one Auto Repair Shop Management Software!Shop Dog Marketing at Shop Dog Marketing.com. "Want to see your auto repair shop thrive? Let Shop Dog Marketing be your guide. Our customer-first approach, combined with AI-driven creative content, ensures top rankings.In-Bound at CallInBound.com. Cover your communication needs and revolutionize your auto repair business with AI-driven call analytics from InBound.Contact InformationEmail Craig O'Neill: [email protected] Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmastersThe Aftermarket Radio Network:

May 05, 2025 38 min

What's Next? [E210] - Chris Cotton Weekly Blitz

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops. Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/Check out their podcast here: https://autorepairmarketing.captivate.fm/If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermindVisit ShopMarketingPros.com/chris to partner with a team that understands your business. Because every great shop deserves marketing that’s just as great. Check out their podcast here: https://autorepairmarketing.captivate.fm/ If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermindIn To listen to more episodes, make sure and go over to iTunes and or Spotify. Don't forget to rate and review us! Connect with Chris:AutoFix-Auto Shop Coachingwww.autoshopcoaching.comwww.aftermarketradionetwork.com 940-400-1008Facebook: https://www.facebook.com/AutoFixAutoShopCoachingYouTube: https://bit.ly/3ClX0aeEmail Chris: [email protected]...

May 05, 2025 9 min

Stop Eating Our Young: The Importance of Mentoring [THA 431]

Thanks to our Partners, NAPA TRACS, and Today's Class Mike Coley and George Arrants from the ASE Education Foundation address the ongoing technician shortage in the automotive industry. They highlight the importance of education, mentoring, and industry involvement in developing career-ready talent. Coley discusses how ASE certification improves retention and productivity, while Arrants emphasizes the value technicians place on a positive shop culture and proper equipment. The episode urges shop owners to actively support schools, nurture entry-level talent, and create environments that promote long-term career development. Mike Coley and George Arrants, ASE Education Foundation: https://www.aseeducationfoundation.org/ Show Notes: Watch Full Video Episode Technician Shortage Discussion (00:00:00) Always Be Recruiting (00:03:43) Hiring Challenges (00:05:07) Importance of Career Path (00:06:17) Understanding Technician Turnover (00:09:11) Evaluating Technicians (00:14:11) Engaging with Schools (00:15:27) Importance of Brand Recognition (00:16:30) Career Fair Engagement (00:18:41) Understanding Young Workers' Needs (00:22:00) Role of ASE in Education (00:23:42) Aligning Education with Industry Needs (00:26:54) Impact of Accreditation (00:29:03) Elevating Student Expectations (00:33:17) Industry Accountability (00:34:14) Success Stories in Education (00:36:24) Turnover and Technician Shortage (00:38:12) Benefits of ASE Certification (00:38:25) Thanks to our Partner, NAPA TRACS NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Thanks to our Partner, Today's Class Optimize training with Today's Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today's Class on the web at https://www.todaysclass.com/ Connect with the Podcast: -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn:

E431 May 02, 2025 39 min

Don't Mess With Sales Tax! [E168] - Business By The Numbers

Thanks to our partners, NAPA TRACS and PromotiveIn this week's episode of Business by the Numbers, Hunt Demarest, CPA at Paar Melis & Associates, tells a jaw-dropping real-world story: how one automotive repair shop owner — and his wife — ended up spending days in jail over mishandled sales tax payments.If you're an auto repair shop owner, this episode is a must-listen. Sales tax isn’t income tax — it’s trust money you're collecting on behalf of the government, and states take it very personally when they don’t get paid.In this episode, you’ll learn:Why sales tax is treated more seriously than income tax by state and local governmentsHow a small sales tax problem snowballed into jail time, a locked shop, and frozen bank accountsWhat mistakes automotive shop owners make that trigger sales tax auditsThe one mistake you can’t afford to make after you get behindSimple steps to protect your business, your reputation — and your freedomDid you know that NAPA TRACS has onsite training plus six days a week support?It all starts when a local representative meets with you to learn about your business and how you run it.  After all, it's your shop, so it's your choice.Let us prove to you that Tracs is the single best shop management system in the business.  Find NAPA TRACS on the Web at NAPATRACS.comThanks to our partner, PromotiveIt’s time to hire a superstar for your business; what a grind you have in front of you. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com.Paar Melis and Associates – Accountants Specializing in Automotive RepairVisit us Online: www.paarmelis.comEmail Hunt: [email protected] Paar Melis @ 301-307-5413Download a Copy of My Books Here:Wrenches to Write-OffsYour Perfect Shop The Aftermarket Radio Network: https://aftermarketradionetwork.com/Remarkable Results Radio Podcast with Carm Capriotto https://remarkableresults.biz/Diagnosing the Aftermarket A to Z with Matt Fanslow https://mattfanslow.captivate.fm/Business by the Numbers with Hunt Demarest 

May 01, 2025 27 min

Creating a Shared Vision for Your Organization [E150] - The Auto Repair Marketing Podcast

In this episode, we’re diving into the powerful concept of creating a shared vision and how a lack of clarity could be holding your shop back from real growth.I’ll walk you through what I learned in a deep dive after my own leadership team challenged me to cast a vision that reaches every level of our company. We’ll talk about how to get out of the “small thinking” trap, how to define your goals with laser precision, and why your employees need to see, feel, and believe in the same future you do.Plus, I’ll share real tools, like how to craft your vision statement, how to communicate it across your team, and how to create a business where everyone’s pulling in the same direction.If you want to stop playing small and start building something truly great, this episode is for you.Thank you to our friends at RepairPal for providing you this episode. RepairPal will help you grow your auto business and you can learn more at RepairPal.com/shops.Declined repairs don’t have to be lost revenue. AppFueled’s call center schedules follow-up calls and equips your team with everything they need to close the deal. Get started now at appfueled.com Lagniappe (Books, Links, Other Podcasts, etc)EOS OneVivid Vision: A Remarkable Tool For Aligning Your Business Around a Shared Vision of the Future - Cameron Herold The Vision Driven Leader - Michael HyattStop Delaying Your Dreams: Time to Take ActionShow Notes with TimestampsIntroduction and Sponsors (00:00:01) Overview of the podcast and thanks to sponsors RepairPal and App Fuel.Creating a Shared Vision (00:00:10) Brian discusses the importance of establishing a shared vision for the company.Leadership Team Meetings (00:01:13) Details about offsite leadership meetings and the exercise called "the one thing."Feedback and Growth (00:02:08) Brian reflects on receiving feedback from his leadership team and its impact on personal growth.Shifting Mindset on Growth (00:03:07) Brian shares his fears about growth and how he overcame them to embrace larger ambitions.Disney's Service Model (00:04:17) Comparison of Disney's customer service model to his company's approach to client service.Processes and Procedures (00:05:26) Discussion on the importance of processes in maintaining service quality while growing.Inbound Marketing Strategy (00:07:25) Brian explains the effectiveness of inbound marketing in attracting clients.Outbound Sales Shift (00:09:26) Introduction of outbound sales strategies and the team's initial reactions to the change.Creating a Shared Vision Deep Dive (00:10:34) Brian's focus on developing a shared vision after receiving feedback from his leadership team.Researching Shared Vision (00:11:42) Challenges in finding resources on creating a shared vision and discovering related literature.Book Recommendations (00:12:42) Brian reviews two books on vision creation and his thoughts on their...

Apr 30, 2025 45 min

Jeepers Creepers [E184] - Diagnosing the Aftermarket A to Z

Thanks to our Partner, NAPA Autotech TrainingKey Points & Takeaways:The Problem:A 2023 Jeep Grand Cherokee (collision repair) came in with blind spot warning and parking aid malfunction lights on.No functionality in either system post-repair.Initial Diagnosis:Verified the concern (instrument cluster lit up with warnings).Used an aftermarket scan tool (Snap-on Ultra) and found:ADAS control module had multiple DTCs for open/short circuits on all radar sensors.Parking aid module had similar codes for ultrasonic sensors.Vehicle was hit in the passenger rear, leading to replacement of the bumper, harness, and rear hatch.Suspected Causes:Blown fuse (common culprit for multiple system failures).Crushed/damaged wiring harness (common after collisions).Module failure due to impact.Testing & Findings:Checked power and ground at the ADAS module—all good.Inspected wiring harness for damage (no visible issues).Critical Clue: Wire colors didn’t match the schematic.Initially dismissed as a common schematic error.Later realized the entire harness was installed backward (left/right sides flipped).The Fix:Flipped the harness and radar modules to their correct positions.All codes cleared except two for the blind spot radars—turned out they were also swapped.After correction, all systems worked perfectly.Lessons Learned:Don’t get stuck in a diagnostic rabbit hole. Good techs pivot when clues don’t add up.Man-made problems can be the trickiest. Always verify previous work (especially after collisions).Wire color discrepancies matter. Even if schematics are often wrong, they can reveal bigger issues."Slow down to speed up." Rushing leads to wasted time; methodical checks save hours.Final Thoughts:Awareness is key. Catch yourself when fixating on one theory.Experience can work against you. Stay open to new clues, even if they conflict with past patterns.Contact InformationEmail Matt: [email protected] the Aftermarket A - Z YouTube Channel Subscribe & Review: Loved this episode? Leave a 5-star review on Apple Podcasts and SpotifyThe Aftermarket Radio Network: https://aftermarketradionetwork.com/Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.

Apr 30, 2025 23 min

Struggling to Hire? Imagine Recruiting in the Last Frontier! [RR 1037]

Thanks to our Partners, NAPA Auto Care, NAPA TRACS and Automotive Management Network Recorded at the Institute Summit, Mike Simard dives into the challenges of recruiting and developing talent, especially in a unique setting like Alaska. He shares his innovative strategy of acquiring lube centers as entry points for new team members and highlights the critical role of strong company culture and leadership. Mike also emphasizes the importance of building the right team, balancing the visionary and integrator roles, and the need to continuously adapt in the ever-evolving automotive industry. Mike Simard, Simard Automotive, Alaska Show Notes Watch Full Video Episode The Institute of Automotive Business Excellence: https://www.wearetheinstitute.com/ Mike Simard's Background (00:00:00) Acquisition of Lube Centers (00:02:10) Energy and Problem-Solving (00:02:43) Vision for Training Talent (00:03:41) Geographic Logistics (00:05:12) Talent Development and Apprenticeship (00:05:41) Industry Comparison (00:06:32) Recruitment Challenges (00:09:04) Relocation and Recruitment Process (00:12:31) Motivation for Policy Writing (00:16:03) Understanding Unique Selling Points (00:18:05) Building a Strong Team (00:19:20) Learning from Coaches (00:21:52) Delegating Responsibilities (00:22:30) Building Company Culture (00:25:47) Understanding the 'Why' (00:27:09) Finding the Right People (00:28:34) Balancing Inner Voices (00:30:04) Breaking Barriers in the Industry (00:30:35) Thanks to our Partners, NAPA Auto Care, NAPA TRACS and Automotive Management Network Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Get ready to grow your business with the Automotive Management Network: Find on the Web at http://AftermarketManagementNetwork.com for information that can help you move your business ahead and for the free and informative http://LaborRateTracker.com Connect with the Podcast: -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Virtual Toastmasters Club:

E1037 Apr 29, 2025 31 min

"Desmarting" or Device Discipline with Jeremy Glassco [E040] - Speak Up! Effective Communication

Thank You To Our Partners The Institute, AutoFlow, AutoLeap, Shop Dog Marketing, In-BoundWatch Full Video EpisodeIn our episode today, our host Craig O’Neill welcomes founding sponsor and friend, Jeremy Glassco to discuss the potential merits and the root of the desire to step away from devices and “de-smart” with regards to phones.Our loyal listeners will remember Jeremy from Communicating With Questions: Jeremy and the Jungle [E006].In this conversation Jeremy makes a perfect sounding board for Craig to bounce ideas off of - as he verbalizes some of his own feelings about the ‘Frenetic’ pace of interruptions today.We ask:  Is the answer something so dramatic as to retreat from a smart phone entirely?One such option out there is a light phone - https://www.thelightphone.com/Topics Discussed:  FOMO - The fear of missing out….and when FOMO isn’t a bad thing if it saves lives!App apologetics and greater control over communication preferencesDisciplined developmentDisciplined usageAt the crux of the topic is the dilemma that more efficient communication- which is one goal of technology - usually leads to more opportunities to communicate - which means our social energy is being drained all the time.  What happens when our well runs dry?Most importantly - Jeremy and Craig explore what is at the root of the desire to “desmart?”Listeners will enjoy hearing take-aways and suggestions to restore balance and minimize distractions with the end goal of being more present - more focused - and simply better for the people we are meeting with.Today’s Word of the Day:Retention: nounthe continued possession, use, or control of something.Thank You To Our Partners The Institute, AutoFlow, AutoLeap, Shop Dog Marketing, In-Bound:The Institute at WeAreTheInstitute.com.  "Stop stressing over your business, you deserve a good night's sleep. The Institute’s coaching helps you achieve success and financial peace.AutoFlow at AutoFlow.com. Your partner in technology, Autoflow consolidates your client interactions - before, during and after the visit to a single thread. Learn more at Autoflow.comAutoLeap at AutoLeap.com. Are you tired of juggling multiple tools to manage your auto repair shop? Say hello to the streamlined efficiency of AutoLeap, the #1 all-in-one Auto Repair Shop Management Software!Shop Dog Marketing at Shop Dog Marketing.com. "Want to see your auto repair shop thrive? Let Shop Dog Marketing be your guide. Our customer-first approach, combined with AI-driven creative content, ensures top rankings.In-Bound at CallInBound.com. Cover your communication needs and revolutionize your auto repair business with AI-driven call analytics from InBound.Contact InformationEmail Craig O'Neill: [email protected] Our Virtual Toastmasters Club:...

Apr 28, 2025 49 min

The Apprentice Equation: Management, Mentorship, and Motivation [THA 430]

Thanks to our Partners, NAPA TRACS, and Today's Class Recorded at Vision Hi-Tech Training & Expo 2025, discover the transformative power of apprenticeship programs in the automotive industry. Learn about the success stories, effective strategies, challenges, and the importance of mentoring in training the next generation of automotive technologists. Jake Sorensen and Zach Coccimiglio, McNeil’s Auto Care in Sandy, UT. Listen to Jake’s previous episodes HERE Bill Weaver, NAPA Autotech Trainer. Listen to Bill’s previous episodes HERE Show Notes: Watch Full Video Episode Vision Hi-Tech Training & Expo: https://visionkc.com/ Introduction to the Episode (00:00:00) Apprentice Programs Discussion (00:01:06) NAPA Apprentice Program Development (00:02:10) Mentorship in Apprenticeship (00:03:30) EV Training Center Experience (00:03:49) Motivation Behind Rapid Progress (00:05:35) Learning and Application (00:06:04) Self-Motivation and Accountability (00:08:01) Discipline in Apprenticeship (00:08:19) Recruiting for Apprenticeships (00:10:16) Management Support for Apprenticeships (00:10:56) Apprenticeship Program Structure (00:11:54) Challenges in Apprenticeship Programs (00:12:26) Investment in Apprenticeship (00:12:47) Importance of Trade Schools (00:16:27) Challenges in Hiring (00:16:39) Reality of Pay Expectations (00:18:39) Recruitment Challenges (00:20:36) Understanding Career Interests (00:22:26) Industry Challenges (00:23:30) Apprenticeship Experience (00:24:34) Training Structure (00:25:06) Learning Through Teaching (00:25:41) Program Development Success (00:26:38) Identifying Potential Apprentices (00:28:12) Early Assessment of Fit (00:29:58) Mentoring Role (00:31:27) Apprenticeship Perspectives (00:33:14) Mentor Rotation Benefits (00:35:24) Training Opportunities (00:36:44) Unicorns in the Industry (00:38:39) Call to Action for Shop Owners (00:40:29) Thanks to our Partner, NAPA TRACS NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Thanks to our Partner, Today's Class Optimize training with Today's Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today's...

E430 Apr 25, 2025 41 min

Tax Season Recap and Tips [E167] - Business By The Numbers

Thanks to our partners, NAPA TRACS and PromotiveApril 15th is behind us — but your tax strategy shouldn’t stop there. In this episode, Hunt Demarest, CPA at Paar Melis, shares exactly what auto repair shop owners need to be doing based on how their tax season wrapped up. Whether you filed early, waited until the last minute, or punted with an extension, Hunt helps you take the right steps now to avoid penalties, reduce next year’s bill, and keep your shop’s finances dialed in. In this episode, you’ll learn:Why filing an extension isn’t always a problem — but failing to plan ahead isThe costly myth about tax extensions that trips up even seasoned shop ownersWhat to do now if you owed a big tax bill or got a refundThe IRS’s rules on estimated taxes and why ignoring them leads to penaltiesSmart financial habits every shop owner should adopt after tax season endsDid you know that NAPA TRACS has onsite training plus six days a week support?It all starts when a local representative meets with you to learn about your business and how you run it.  After all, it's your shop, so it's your choice.Let us prove to you that Tracs is the single best shop management system in the business.  Find NAPA TRACS on the Web at NAPATRACS.comThanks to our partner, PromotiveIt’s time to hire a superstar for your business; what a grind you have in front of you. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com.Paar Melis and Associates – Accountants Specializing in Automotive RepairVisit us Online: www.paarmelis.comEmail Hunt: [email protected] Paar Melis @ 301-307-5413Download a Copy of My Books Here:Wrenches to Write-OffsYour Perfect Shop The Aftermarket Radio Network: https://aftermarketradionetwork.com/Remarkable Results Radio Podcast with Carm Capriotto https://remarkableresults.biz/

Apr 24, 2025 27 min

Programming Update [E183] - Diagnosing the Aftermarket A to Z

Thanks to our Partner, NAPA Autotech TrainingShould a shop use factory tools or generic J2534 interfaces for programming?What are the computer hardware considerations for vehicle programming?What are the best ways for technicians to learn more about vehicle programming and improve their skills?Thanks to our Partner, NAPA Autotech TrainingNAPA Autotech’s team of ASE Master Certified Instructors are conducting over 1,200 classes covering 28 automotive topics. To see a selection, go to napaautotech.com for more details.Contact InformationEmail Matt: [email protected] the Aftermarket A - Z YouTube Channel Subscribe & Review: Loved this episode? Leave a 5-star review on Apple Podcasts and SpotifyThe Aftermarket Radio Network: https://aftermarketradionetwork.com/Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/

Apr 23, 2025 29 min

Preparing for June's Marketing [E149] - The Auto Repair Marketing Podcast

Summer’s heating up and so should your marketing! In this episode of the Auto Repair Marketing Podcast, hosts Brian Walker and Caroline Legrand get real about what actually works for shop owners when it comes to June marketing.From summer travel prep and cooling system services to creative promotions for Tire Safety Month and celebrating your hardworking team during Automotive Service Professionals Week, this episode is your go-to guide for planning ahead and filling those bays.You’ll also hear how to make the most out of offbeat holidays (like National Donut Day or World Juggling Day), how to promote community involvement without sounding like you’re bragging, and why some services (like AC repair) don’t need a discount to sell like crazy.Packed with fun ideas, real-life shop stories, and actionable tips, this episode is everything you need to kick your June marketing into high gear. Don’t miss it, hit play and get inspired! 🚀Thank you to our friends at RepairPal for providing you this episode. As shop owners we were part of RepairPal’s Certified network and you can learn more at RepairPal.com/shops Revolutionize Your ShopWant to revolutionize your marketing? AppFueled does it all—email, text, app notifications, and even call center integration. Stop guessing and start connecting with AppFueled.Lagniappe (Books, Links, Other Podcasts, etc)Days of the YearNational Calendar Staying Humble While Promoting Your Community InvolvementJune Social Media Content TopicsShow Notes with TimestampsIntroduction and Sponsors (00:00:01) Introduction to the podcast and thanks to sponsors RepairPal and App Fueled.Summer Marketing Discussion (00:01:06) Brian and Caroline discuss summer marketing strategies as temperatures rise.June Marketing Themes (00:02:54) Exploring common marketing themes for June, including summer trip preparations and cooling system maintenance.Air Conditioning Services (00:05:46) Importance of air conditioning services during summer and how to educate customers.National Automotive Service Professionals Week (00:08:28) Celebrating automotive service professionals and promoting staff appreciation during the first week of June.Community Involvement (00:09:25) Encouraging shops to support local teams and share community involvement.Fun Days in June (00:11:20) Highlighting fun days in June, including International Volkswagen Bus Day and engaging customers with stories.Closing Remarks and Sponsors (00:12:28) Final thoughts and reminders about the benefits of RepairPal and App Fueled for auto repair shops.World Bicycle Day (00:14:25)  Discussing community goodwill by offering bicycle repairs for kids.National Donut Day (00:14:52)  Ideas for supporting local bakeries by providing donuts for team and customers.National Ice Cream Day (00:15:27)  Recalling a fun event with an ice cream truck at the shop.National Moonshine Day (00:16:05)  Linking moonshine history to NASCAR and...

Apr 23, 2025 26 min

From Brain Fog to Better Sleep: Transforming Health for Business Owners [RR 1036]

Thanks to our Partners, NAPA Auto Care, NAPA TRACS and Automotive Management Network Mauro Stara from 6packceo.com shares powerful strategies for staying strong, sharp, and energized as a business owner. He breaks down common myths about health and highlights the importance of a personalized approach to well-being. Key areas of focus include the essential roles of sleep, nutrition, and stress management in promoting longevity and a high-quality life. Mauro offers practical tips for optimizing sleep by aligning with your circadian rhythm, managing light exposure, timing meals strategically, and maintaining proper electrolyte balance. He encourages listeners to treat their health like they would their car, prioritizing regular care and attention to ensure a longer, more energized life. https://6packceo.com https://www.instagram.com/maurostaraofficial/ Show Notes Watch Full Video Episode Introduction to Health and Longevity (00:00:00) Misconceptions about Well-being (00:02:41) Identifying Health Challenges (00:04:14) Understanding Brain Fog (00:05:14) The Role of Diagnostics (00:10:01) Sleep Mastery and Longevity (00:12:14) Understanding Sleep and REM (00:19:40) Sunlight and Circadian Rhythm (00:21:26) Light Exposure and Screen Time (00:23:19) Napping Benefits (00:25:10) Eating Before Bed (00:26:54) Salt and Fluid Retention (00:28:32) Nutrition for Energy (00:30:37) Eating Order and Blood Sugar (00:33:30) Carbohydrate Timing (00:33:51) Breathing Techniques for Stress (00:36:53) Decompression Strategies (00:38:01) Creativity and Stress Management (00:40:22) Exercise Types: Cardio vs. Resistance (00:42:44) Resistance Training Benefits (00:44:16) Personal Preferences in Working Out (00:48:17) Thanks to our Partners, NAPA Auto Care, NAPA TRACS and Automotive Management Network Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Get ready to grow your business with the Automotive Management Network: Find on the Web at http://AftermarketManagementNetwork.com for information that can help you move your business ahead and for the free and informative http://LaborRateTracker.com Connect with the Podcast: -Follow on Facebook:

E1036 Apr 22, 2025 49 min

Marketing Calendar Mayhem - Don’t Wait for Business to Slow Down! - Chris Cotton Weekly Blitz

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops. Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/Check out their podcast here: https://autorepairmarketing.captivate.fm/If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermindVisit ShopMarketingPros.com/chris to partner with a team that understands your business. Because every great shop deserves marketing that’s just as great. Check out their podcast here: https://autorepairmarketing.captivate.fm/ If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermindIn In this episode of "The Weekly Blitz," host Chris Cotton is joined by special guests Caroline Legrone and Kim Walker from Shop Marketing Pros to delve into the critical necessity of having a robust marketing plan for auto repair shops. The discussion centers around the pivotal role that a well-structured marketing strategy plays in the success and sustainability of these businesses.Chris, Caroline, and Kim explore the multifaceted aspects of marketing planning, emphasizing the importance of leveraging historical data to gain insights into the business's performance over time. By analyzing this data, shop owners can pinpoint slow periods and develop proactive marketing strategies that align with local events and seasonal trends, thereby optimizing their outreach efforts.Caroline Legrone underscores the significance of understanding past performance metrics, which can provide invaluable information for future planning. She explains how historical data can reveal patterns and trends that are crucial for making informed marketing decisions. This approach not only helps in identifying potential challenges but also in capitalizing on opportunities that may arise.Kim Walker, on the other hand, offers practical insights into the creation of a comprehensive marketing calendar. She shares her expertise on how to systematically plan marketing activities throughout the year, ensuring that the shop remains visible and engaged with the community. Kim's advice includes tips on scheduling promotions, aligning campaigns with local happenings, and maintaining a consistent presence across various marketing channels.Throughout the episode, the conversation is geared towards empowering shop owners to take control of their marketing efforts. By doing so, they can ensure sustained growth and foster stronger community engagement, even during traditionally slow periods. The episode serves as a call to action for auto repair shop owners to prioritize their marketing strategies, highlighting the long-term benefits of a well-executed plan.Introduction and Importance of Marketing (00:00:09)Chris Cotton introduces the episode and emphasizes the need for a marketing plan in auto repair businesses.Guest Introductions (00:01:11)Chris welcomes Caroline Legrone and Kim Walker from Shop Marketing Pros to the podcast.Discussion on Car Count Issues (00:01:48)Chris expresses concern over shop owners complaining about low car counts and the lack of planning.Identifying Seasonal Trends (00:02:32)Kim discusses common excuses for slow...

Apr 21, 2025 36 min

Device Discipline: The War Against Notifications [E039] - Speak Up! Effective Communication

Thank You To Our Partners The Institute, AutoFlow, AutoLeap, Shop Dog Marketing, In-BoundWatch Full Video EpisodeTodays Show Post -  Our notes today will be in a different format, written by our host.Welcome to another episode of Speak Up - Effective communication.Your place for focusing on elevating our communication skills in the auto repair industry - I’m your host Craig O’Neill…. I want you to ask yourself a question today - each time you receive a notification on one of your devices:Do I need this?Do I need to do something about this RIGHT NOW?This has been my question for any number of the alerts that pop onto my screens on a daily basis. - - As I’ve been at war with distractions in my life.  Loyal listeners have become familiar with my growing concern on the topic and I feel that I’ve begun to find some more balance slowly as of late and will share whats working for me.Of note - I’ve been reading a book titled, “Stolen Focus - Why you can’t pay attention and how to think deeply again” by Johann Hari.This read was a referral from Carm Capriotto - and it’s worth your attention.In our episode today, I have some thoughts on the topic of notifications - and hope to get you thinking differently on what YOU are allowing devices to compromise YOUR focus!Our Word of the Day:Frenetic: fre·net·icadjectivefast and energetic in a rather wild and uncontrolled way.Listen to this excerpt from the book, Stolen Focus - the author, Johann Hari, writes about a conversation with a friend who was getting notifications for things he didn’t want… and I’ll quote: “... All this frenetic digital interruption is “pulling our attention away from our thoughts,” and I think we’re almost in this constant stimulus-driven, stimulus bound environment, moving from one distraction to the next.”  If you don’t remove yourself from that, it will "suppress whatever train of thought you had.”  That is a quote from Stolen Focus - Why you can’t pay attention and how to think deeply again.”The consequences of distractions are real - not just from tasks - but from our creative thoughts and even healthy mindwandering. Hari mentions in his book that “a distraction such as looking at an image from a friend pulls the average person away for up to 20 mins!  Not just one!  And if you look around, you’ll recognize that the distractions are EVERYwhere - and we now have this habitual tendency to scan for them, in our own pockets, and on our own wrists!  Look around you now - how many people do you see distracted by devices?Before you blame yourself or feel bad about this - let me state - our technological world has been engineered this way in a deliberate attempt to get more engagement from us.  I will say - while I, like all modern humans, struggle with distractions, I have come to develop a few VERY simple and reasonable disciplines regarding notifications.I feel sometimes a little old-fashioned on this… but as I discussed recently in

Apr 21, 2025 31 min

Speak, Stretch, Repeat: The Communication Growth Loop [THA 429]

Thanks to our Partners, NAPA TRACS, and Today's Class Recorded at Vision Hi-Tech Training & Expo 2025, two attendees of a communications class, led by Chris Cloutier and Craig O'Neill, were chosen as the top speakers during a Toastmasters style mock run-through. Their heartfelt and authentic stories resonated so strongly with the audience that they were invited to share their experiences on the podcast. What began as a simple role-play exercise turned into a powerful conversation about the role of communication and relationship building in the automotive shop industry. Our guests reflect on the value of active listening, vulnerability, storytelling, and how these traits fuel strong leadership and team culture in repair shops. This episode is a reminder that sometimes the most meaningful moments are unplanned, and communication is at the heart of every successful business. Corey Evaldi, Olmstead Auto Care, Olmstead Falls, OH. Listen to Corey’s Episodes HERE. Allen Garcia, A+ Auto & Diesel, Syracuse, KS Show Notes: Watch Full Video Episode Vision Hi-Tech Training & Expo: https://visionkc.com/ Guest Introductions (00:00:00) Toastmasters Roleplay Overview (00:01:37) Importance of Communication (00:03:00) Corey's Speech Experience (00:03:57) Alan's Leadership by Example (00:05:03) Value of Communication (00:07:30) Vulnerability in Communication (00:08:08) Corey's Emotional Connection (00:15:01) Building Relationships (00:17:35) The Value of Training (00:19:12) Energy and Growth (00:22:04) Comfort Zone and Growth (00:24:03) Toastmasters Experience (00:25:45) The Importance of Storytelling (00:27:14) Thanks to our Partner, NAPA TRACS NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Thanks to our Partner, Today's Class Optimize training with Today's Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today's Class on the web at https://www.todaysclass.com/ Connect with the Podcast: -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Join Our...

E429 Apr 18, 2025 29 min

Tariffs: Higher Prices, Higher Profits? [166] - Business By The Numbers

Thanks to our partners, NAPA TRACS and PromotiveTariffs might sound like a foreign concept—until they hit home. In this episode of Business by the Numbers, Hunt breaks down the real-world impact tariffs can have on your auto repair shop, using a powerful shop-vs-shop analogy to explain rising costs, disappearing jobs, and economic ripple effects. Whether you're in the weeds of part pricing or just trying to make sense of the news, this episode gives you the context you need.Here’s what you’ll learn in this episode:Why tariffs are making headlines—and how they could impact part costs in your shopWhat the “free market” really looks like when safety and environmental regulations aren’t equalThe economic chain reaction that can crush local businesses and communitiesHow tariffs influence pricing, profits, and technician availability in the long termA breakdown of how the U.S. tax system evolved from tariffs to income taxes—and why that matters nowThanks to our partner, NAPA TRACS Did you know that NAPA TRACS has onsite training plus six days a week support?It all starts when a local representative meets with you to learn about your business and how you run it.  After all, it's your shop, so it's your choice.Let us prove to you that Tracs is the single best shop management system in the business.  Find NAPA TRACS on the Web at NAPATRACS.comThanks to our partner, PromotiveIt’s time to hire a superstar for your business; what a grind you have in front of you. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com.Paar Melis and Associates – Accountants Specializing in Automotive RepairVisit us Online: www.paarmelis.comEmail Hunt: [email protected] Paar Melis @ 301-307-5413Download a Copy of My Books Here:Wrenches to Write-OffsYour Perfect Shop The Aftermarket Radio Network: https://aftermarketradionetwork.com/Remarkable Results Radio Podcast with Carm Capriotto https://remarkableresults.biz/Diagnosing the Aftermarket A to Z with Matt Fanslow https://mattfanslow.captivate.fm/Business by the Numbers with Hunt Demarest https://huntdemarest.captivate.fm/The...

Apr 17, 2025 30 min

John Thornton Part 2 [E182] - Diagnosing the Aftermarket A to Z

Thanks to our Partner, NAPA Autotech NAPA Autotech’s team of ASE Master Certified Instructors are conducting over 1,200 classes covering 28 automotive topics. To see a selection, go to napaautotech.com for more details.Contact InformationEmail Matt: [email protected] the Aftermarket A - Z YouTube Channel The Aftermarket Radio Network: https://aftermarketradionetwork.com/Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/The Aftermarket Radio NetworkRemarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open DiscussionDiagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.

Apr 16, 2025 51 min

A Genius Move - Playing Games With Your Community [E148] - The Auto Repair Marketing Podcast

Want to create marketing that actually excites your customers and keeps them coming back for more? In this episode, host Brian Walker and co-host Kim Walker sit down with Robert Morton from Panhandle Eurotech to uncover how a simple treasure hunt turned into a marketing powerhouse, boosting website traffic, improving SEO rankings, and creating a stronger connection with their community.Robert shares how his shop designed a treasure hunt that got people actively searching for clues, engaging with their website, and following their business more closely than ever before. From increasing customer interaction to enhancing their shop’s online visibility, this strategy has proven to be a game-changer.You'll hear wild stories from past treasure hunts, how people got hooked, and why this strategy keeps working time and time again. Plus, we dive into the impact of gamification, creative ways to engage your audience, and how to build a marketing strategy that actually works for your shop.Don't miss this episode, tune in now and start thinking outside the box with your marketing! 🚀Thank you to our friends at RepairPal for providing you this episode. RepairPal’s CertifiedNetwork of shops are trusted by millions of customers each month. Learn more atRepairPal.com/shops.Are you ready to convert clients to members? App Fueled specializes in creating custom apps tailored specifically for professional auto repair businesses. Visit Appfueled.com to get started today. Keep your shop top of mind on the mobile device they love.Lagniappe (Books, Links, Other Podcasts, etc)Panhandle EurotechShow Notes with TimestampsHow To Get In TouchJoin The Auto Repair Marketing Mastermind Group on FacebookMeet The ProsFollow SMP on FacebookFollow SMP on InstagramGet The Ultimate Guide to Auto Repair Shop Marketing Book Email Us Podcast Questions or Topics The Aftermarket Radio Network: https://aftermarketradionetwork.com/Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/Business by the...

Apr 16, 2025 25 min

Beyond Kumbaya: 3 Steps to Real Employee Buy-In [RR 1035]

Thanks to our Partners, NAPA Auto Care, NAPA TRACS and Automotive Management Network Recorded at the 2025 Institute Summit, workplace culture expert Dr. Jessica Kriegel discusses her data-driven framework for boosting business performance through clarity, alignment, and accountability, anchored by her "Results Pyramid," which highlights how beliefs and experiences shape outcomes. The discussion unpacks what truly defines organizational culture, the power of storytelling to inspire change, and challenges common generational stereotypes in the workplace, advocating instead for a focus on individual motivations and behaviors. Dr. Jessica Kriegel, Chief Strategy Officer of Workforce and Labor for Culture Partners Dr. Jessica Kriegel is driven by data and defined by results.  She transforms corporate culture for success.  As seen on CNBC, MSNBC, CNN, NBC, FOX Business, New York Times, Wall Street Journal, Forbes, and more,  Jessica is a household name for all workplace, labor, leadership, women in the workplace, and job markets. Her renowned “Culture Equation” was acquired by Culture Partners in 2021, where she is currently Chief Strategy Officer of Workforce and Labor. https://www.jessicakriegel.com/ Show Notes Watch Full Video Episode The Institute of Automotive Business Excellence: https://www.wearetheinstitute.com/ Overview of Dr. Jessica Kriegel (00:00:00) Three-Step Change Equation (00:02:47) Accountability in Business (00:03:31) Results Pyramid Explanation (00:04:11) Beliefs and Experiences (00:05:09) Defining Workplace Culture (00:06:50) Hospital Story for Illustration (00:12:02) Transformative Change Through Storytelling (00:14:09) Culture of Caring (00:15:09) Storytelling in Meetings (00:15:58) Generational Dynamics (00:17:51) Technology Adoption Across Generations (00:20:37) Connecting with Dr. Kriegel (00:22:23) Thanks to our Partners, NAPA Auto Care, NAPA TRACS and Automotive Management Network Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Get ready to grow your business with the Automotive Management Network: Find on the Web at http://AftermarketManagementNetwork.com for information that can help you move your business ahead and for the free and informative http://LaborRateTracker.com Connect with the Podcast: -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Virtual Toastmasters Club:

E1035 Apr 15, 2025 23 min

Are You Ready to Sell Your Auto Repair Shop? with Jim Parker from The Auto Repair Boss [E208] - Chris Cotton Weekly Blitz

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops. Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/Check out their podcast here: https://autorepairmarketing.captivate.fm/If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermindSHOW NOTESConnect with Chris: chris autofixsos.com Phone: 940.400.1008 www.autoshopcoaching.com Facebook: https://www.facebook.com/ AutoFixAutoShopCo Connect with Chris: chris autofixsos.com Phone: 940.400.1008 www.autoshopcoaching.com Facebook: https://www.facebook.com/ AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae www.autoshopcoaching.com Facebook: https://www.facebook.com/ AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0aeThe Aftermarket Radio NetworkRemarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open DiscussionDiagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.To listen to more episodes, make sure and go over to iTunes and or Spotify. Don't forget to rate and review us! Connect with Chris:AutoFix-Auto Shop Coachingwww.autoshopcoaching.comwww.aftermarketradionetwork.com #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook

Apr 14, 2025 33 min

Proving Everyone Wrong - Drew Van Der Weide Speaks Up! [E038] - Speak Up! Effective Communication

Thank You To Our Partners The Institute, AutoFlow, AutoLeap, Shop Dog Marketing, In-BoundWatch Full Video EpisodeOne of the greatest joys for our team at ARN and this show is to welcome listeners of “Speak Up” to join us and SPEAK UP as a guest along with our host, Craig O’Neill!Today’s guest is Drew Van Der Wiede.A Service Manager from Mahomet Car Connection in Mahomet, IL - Drew recently attended VISION 2025 for his 3rd time!Drew was also one of the brave attendees who took the stage in the course titled:  SPEAK UP - Effective Communication!  (Fun Fact - The course title, inspired in co-operation with Chris Cloutier, pre-dated this podcast!)Working through his nerves, Drew gave his first ever speech to a room of 80 people. His speech stood out because he shared a story about personal triumph over adversity after being told by doctors, due to a condition, that his left arm would never be useful.  Yet, Drew functioned for years as a heavy-repair specialist prior to his current role as a Service manager.In this episode Drew describes what it was like at VISION this year, and how his participation on stage in the Speak Up course set the stage for his time at VISION.  As a first time speaker - we get to hear about his perspective of the audience - things he wished he remembered to say - and here in our conversation we created an opportunity to share a point from his speech which made his title even more memorable, as it punctuates the primary mission for this show; improving the image of our industry by becoming better communicators.Todays Word of the Day:gumption: nounshrewd or spirited initiative and resourcefulness."Drew had the gumption to fund his own trip to VISION!"Book Recommendation mentioned in this episode:Millers Bolt by Thomas StirrThank You To Our Partners The Institute, AutoFlow, AutoLeap, Shop Dog Marketing, In-Bound:The Institute at WeAreTheInstitute.com.  "Stop stressing over your business, you deserve a good night's sleep. The Institute’s coaching helps you achieve success and financial peace.AutoFlow at AutoFlow.com. Your partner in technology, Autoflow consolidates your client interactions - before, during and after the visit to a single thread. Learn more at Autoflow.comAutoLeap at AutoLeap.com. Are you tired of juggling multiple tools to manage your auto repair shop? Say hello to the streamlined efficiency of AutoLeap, the #1 all-in-one Auto Repair Shop Management Software! Shop Dog Marketing at Shop Dog Marketing.com. "Want to see your auto...

Apr 14, 2025 35 min

Labscope Essentials: From Ball Joints to Diagnostics [THA 428]

Thanks to our Partners, NAPA TRACS, and Today's Class Tim Iezzi and Ira Waldman introduce their upcoming training class, "Labscope Essentials for the Ball Joint Guy," designed to build strong foundational skills in labscope diagnostics. Aimed at bridging the gap between hands-on mechanical work and advanced technology, the class offers practical, hands-on learning with ongoing support. Tim and Ira break down the curriculum, target audience, and the importance of real-world application to reinforce concepts. They also highlight the critical role of continuous education and why shop owner involvement is key to technician growth and long-term success. Tim Iezzi, Iezzi’s Auto Service, Reading, PA Ira Waldman, Mallue's Automotive, Manasquan, NJ Watch Full Video Episode TST Big Event 2025: https://www.tstseminars.org/ "Labscope Essentials for the Ball Joint Guy" 9:00 AM - 5:00 PM on May 3-4, 2025. $495 per person (includes food and refreshments) Event Address: MACS Training Facility- 225 S Broad St, Lansdale, PA 19446 (back of the building). Contact us at: (484) 509-1494 or [email protected] Guest Introductions (00:00:00) Training Class Announcement (00:02:04) Class Focus Discussion (00:03:16) Investment in Training (00:05:07) Hands-On Learning Approach (00:05:47) Understanding Good vs. Bad Data (00:08:40) Foundation of Skills (00:10:48) Target Audience for the Class (00:12:01) Electricity Basics Requirement (00:12:14) Limitless Potential of Labscopes (00:13:10) Remote Refresher Training (00:14:00) Career Pathing and Continuous Education (00:15:16) Testing Techniques for Diagnostics (00:16:32) Supporting Students Post-Class (00:17:12) Creating a Comfortable Learning Environment (00:20:10) Assessments in Training (00:22:18) Hands-On Labs as Assessment (00:24:30) Accountability in Learning (00:26:22) Engaging Shop Owners in Training (00:27:46) Incentives for Technicians (00:27:58) Upcoming Training Classes (00:28:31) Thanks to our Partner, NAPA TRACS NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Thanks to our Partner, Today's Class Optimize training with Today's Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today's Class on the web at https://www.todaysclass.com/ Connect with the Podcast: -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Follow on Facebook:

E428 Apr 11, 2025 30 min

Finding Lost Money with Alex Saladna - WickedFile [E165] - Business By The Numbers

Thanks to our partners, NAPA TRACS and PromotiveWhat if your auto repair shop is losing money every single day — and you don’t even know it? In this episode, Hunt sits down with Alex Saladna, CEO of Wicked File, to talk about the hidden financial leaks happening in shops just like yours and how AI is helping owners plug those holes fast. From missed parts and uncredited returns to unauthorized purchases, we dive deep into how real shop owners are using Wicked File to save thousands of dollars and hundreds of hours every month.Whether you're a single-location shop or managing multiple rooftops, this episode shows you why "doing it manually" might be costing you way more than you think.Alex Saladna, WickedFileIn this Episode, you'll learn: How Alex's family-owned shop lost $180,000 in just 6 months — and what sparked the creation of Wicked FileThe real financial leaks you're probably missing — and why statement reconciliation isn’t enoughWhy even large, well-staffed shops fall behind on parts reconciliationHow AI-powered tools like Navigator help shop owners instantly spot problems and improve profitabilityWhat one multi-shop owner did to increase net profit by 15% in just one monthThanks to our partners, NAPA TRACS and PromotiveThanks to our partner, NAPA TRACS Did you know that NAPA TRACS has onsite training plus six days a week support?It all starts when a local representative meets with you to learn about your business and how you run it.  After all, it's your shop, so it's your choice.Let us prove to you that Tracs is the single best shop management system in the business.  Find NAPA TRACS on the Web at NAPATRACS.comThanks to our partner, PromotiveIt’s time to hire a superstar for your business; what a grind you have in front of you. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com.Paar Melis and Associates – Accountants Specializing in Automotive RepairVisit us Online: www.paarmelis.comEmail Hunt: [email protected] Paar Melis @ 301-307-5413Download a Copy of My Books Here:Wrenches to Write-OffsYour Perfect Shop The Aftermarket Radio Network: https://aftermarketradionetwork.com/Remarkable Results Radio Podcast with Carm Capriotto 

Apr 10, 2025 38 min

We're Gonna Beat This Horse To Death [E147] - The Auto Repair Marketing Podcast

Marketing isn’t just an expense, it’s the key to growth. In this episode, host Brian Walker talks with Chris Cotton live from Vision about how strategic marketing has fueled massive revenue growth in his newly acquired shop.Chris shares why he’s dedicating a significant budget to Google Ads, SEO, and Facebook brand-building and how Local Service Ads (LSAs) are bringing in high-quality leads at a low cost. They discuss the role of smart marketing investments, Google rankings, and paid advertising in driving long-term success.If you want to know how much you should be spending on marketing and how to make every dollar work for you, tune in now and learn how to scale your shop with the right strategies! Thank you to our friends at RepairPal for providing you this episode. RepairPal will help yougrow your auto business and you can learn more at RepairPal.com/shops.Are you ready to convert clients to members? App fueled specializes in creating custom apps tailored specifically for auto repair businesses. Build client loyalty. Get started today with your own customer loyalty app. Visit Appfueled.comLagniappe (Books, Links, Other Podcasts, etc)Weekly Blitz with Chris CottonGoogle’s New Local Service Ads: What Auto Repair Shops Need to KnowHow To Get In Touch With the GuestChris Cotton - Autofix auto shop coachingLinkedinShow Notes with TimestampsHow To Get In TouchJoin The Auto Repair Marketing Mastermind Group on FacebookMeet The ProsFollow SMP on FacebookFollow SMP on InstagramGet The Ultimate Guide to Auto Repair Shop Marketing Book Email Us Podcast Questions or Topics 

Apr 09, 2025 38 min