The Dealer Playbook
Michael Cirillo
Updated 4 days agoThe Dealer Playbook is the podcast for serious automotive professionals. The ones who think beyond the transaction. Hosted by Michael Cirillo, now in its 12th year, The Dealer Playbook delivers straight-talk conversations with the dealers, operators, and leaders who are actually building something. If you run a store, lead a team, or are building a career worth having, this is your show. New episodes every week. Follow so you don't miss one.
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Episodes (709)
The Achilles Heel of Used Cars w/ Jasen Rice
One of the most common problems with selling more used vehicles is Turn Around time, says LotPop founder, Jasen Rice.One of the things dealers often forget about is holding costs. How much does it cost to hold a vehicle in the "slot?" Some dealers are paying between $30 - $100 vehicles per day.Learn what you can do to overcome the expense of holding used vehicles for too long so that they turn over much quicker.Connect with Michael Cirillo:LinkedIn: https://www.linkedin.com/in/michaelcirillo Facebook: https://www.facebook.com/michaelcirillo Instagram: https://www.instagram.com/michaelcirillo Website: https://www.thedealerplaybook.com - - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Jasen Rice: Improve Your Used Vehicle Process
Jasen Rice is the founder of LotPop.com, the wildly successful firm that helps dealers improve gross and volume. He's an expert at all things vehicle sales and merchandising, and joins the podcast to share his wisdom about how car dealers can improve their used vehicle sales process. A year ago (2020), Jasen joined the show to explain how used vehicle inventory would be the saving grace for dealers through the pandemic, and he was right. Today, he shares the best way for dealers to leverage the current (2021) used vehicle climate to grow their sales operation.Noteworthy topics from this episode:2:09 - Where do you see the auto industry heading in the next few years? What trends are you noticing?7:57 - Do the house prices affect auto sales? How does inflation play a role in the auto industry?9:56 - Are there tried and true processes that worked pre-pandemic and work currently?14:37 - What would you recommend for dealers with a shortage of inventory?19:19 - How many tools as a dealer would I need to be able to compete with Carvana and others?24:11 - What are the most common broken processes you have noticed?Connect with Jasen Rice:LinkedIn: https://www.linkedin.com/in/jasenrice Facebook: https://www.facebook.com/lotparty Connect with Michael Cirillo:LinkedIn: https://www.linkedin.com/in/michaelcirillo Facebook: https://www.facebook.com/michaelcirillo Instagram: https://www.instagram.com/michaelcirillo Website: https://www.thedealerplaybook.com - - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Build Your Network Before You Need It w/ Judi Fox
There's no substitute for preparation, and the same is true for building a powerful business network. Whether you're a car sales professional or dealership owner, industry titans like Ali Reda have demonstrated how crucial having a network in place can be, especially when a crisis hits. In this episode, Listen as Judi Fox and Michael Cirillo explain why it's important to build your network before you need it. Doing so will eliminate stress and desperation. Connect with Michael Cirillo:LinkedIn: https://www.linkedin.com/in/michaelcirillo Facebook: https://www.facebook.com/michaelcirillo Instagram: https://www.instagram.com/michaelcirillo Website: https://www.thedealerplaybook.com - - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Judi Fox: Become A Better Networker On LinkedIn
Judi Fox has mastered the ability to grow and monetize brands on LinkedIn. She's the founder of The LinkedIn Accelerator, a brand and video marketing strategist, and a public speaker. Judi joins Michael to share how car sales professionals and car dealers can leverage LinkedIn to grow their brand and business opportunities!LinkedIn is rewarding active participants in its platform right now with exponential reach and visibility. Superstars like Gary Vaynerchuk, who by his own admission, "Day Trade's Attention," has made a strong push on the platform; an indication that you should too. Noteworthy topics from this episode:1:32 - Are there any parallels between growing your brand on LinkedIn and your chemical engineering background?6:10 - We all have unique skills we can really excel in.10:20 - When you do X - Y happens or it triggers something.14:15 - How do you approach networking on LinkedIn without desperation?20:30 - CRMs are very under-utilized.21:28 - What are the biggest lessons you have learned about LinkedIn and do they still hold true today?25:14 - Build a network before you need it.Enjoying the show? Leave a rating and review on your favorite podcast app!Connect with Judi Fox:Website: https://www.judifox.com LinkedIn: http://www.linkedin.com/in/judiwfox Instagram: https://www.instagram.com/judifoxrocks Facebook: https://www.facebook.com/judiwfox Twitter: https://twitter.com/Judi_Fox Connect with Michael Cirillo:LinkedIn: https://www.linkedin.com/in/michaelcirillo- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Humanizing Car Sales w/ Fred Lennartz
To humanize something means that you do it in a more humane or civilized way. The car industry is still plagued by negative stereotypes, many of which are perpetuated by the fact that some dealers are hanging on to the past. Listen as Fred Lennartz shares his insights about how to change that narrative so that we can provide a culture that serves the needs of the community far beyond just moving metal. Connect with Michael Cirillo:LinkedIn: https://www.linkedin.com/in/michaelcirilloFacebook: https://www.facebook.com/michaelcirillo Instagram: https://www.instagram.com/michaelcirillo Website: https://www.thedealerplaybook.com- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Fred Lennartz: What The Most Successful Car Sales Pros Do
Frederick Lennartz (a.k.a The Subprime Hero), is the host of the Car Guy Coffee Podcast and has nearly 20 years of automotive retail under his belt. Fred's mission is to help the automotive retail community be the very best it can be, and he's doing that by helping shift the way car dealers approach the road to the car sale.In this episode, Fred shares how he works tactical sales strategies into a more caring, and service-oriented approach to working with car shoppers. Car salespeople who take the time to build relationships and show care and the desire to serve continually rise above the clutter and stand out in their communities.Also a big thank you to Fred for his service in the United States Air Force where he worked as an aircraft mechanic on Michael's favorite fighter jet, The A10 Warthog. Listen carefully as Michael and Fred tie the fighter jet back to the automotive industry in a relevant and unique way. Noteworthy topics from this episode:6:24 - Cater to what customers want, not what you want.9:23 - Remove as many obstacles for the customer so it is easy for them to say yes.17:59 - What creates the urgency of the car buying experience?28:05 - Treat others the way they want to be treated.Enjoying the show? Leave a rating and review on your favorite podcast app!Connect with Fred Lennartz:Email: [email protected] Connect with Michael Cirillo:LinkedIn: https://www.linkedin.com/in/michaelcirilloFacebook: https://www.facebook.com/michaelcirillo Instagram: https://www.instagram.com/mich- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Relationship vs. Partnership: What's The Difference? w/ Laurie Foster
Anyone can develop a relationship, but there is a key difference when it comes to developing strong partnerships. In this quick snippet from the full episode featuring Laurie Foster, listen as she explains the difference between just having a relationship with someone and developing a profitable partnership. Can we achieve this outcome in the retail automotive industry?- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Laurie Foster: How To Make Business Relationships More Profitable
Dealers! What should you do if you have bad vendor relationships?Vendors... same question!Laurie Foster is the founder of Foster Strategies and works with car dealerships and vendors to help create more profitable business relationships.Over the years the automotive industry has accepted lackluster relationships as the norm, but there are many change agents within the industry who are moving beyond simple relationships to develop strong partnerships between dealerships and their allies.In this episode, Laurie and Michael discuss ways in which dealers and vendors can go beyond relationships into profitable partnerships.Dealer/Vendor relationships must be viewed as bi-directional, and need to be treated as such. Laurie teaches that when two parties come together to achieve a specific outcome, that's when a partnership is formed. That's when respect is developed, and that's when relationships become profitable for all.Noteworthy topics from this episode:2:19 - Once I have the relationship of trust, what do I focus on next to build my dealership business?5:20 - Awareness, Intentionality, Discovery and Expectations.12:38 - Vendor and Dealer relationship.19:06 - Letting clients know how much they blessed your life. 21:24 - Shifting your mindset from “I have to do this” to “I get to do it”.26:08 - Turning relationships around.Enjoying the show? Leave a rating and review on your favorite podcast app!Connect with Chris Martinez:LinkedIn: https://www.linkedin.com/in/lauriedfoster Connect with Michael Cirillo:LinkedIn: https://www.linkedin.com/in/michaelcirilloFacebook: https://www.facebook.com/michaelcirillo Instagram: - - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
When To Sell Your Dealership w/ Chris Martinez
As you can imagine, being able to scale your business efficiently has more to do with one's mindset than anything else. A healthy and positive mindset will impact the action that follows. But maybe it's time to sell your dealership, ring the bell, and check out. In this segment, Chris Martinez shares his advice for those wondering if now is the time or not. Connect with Chris Martinez:Website: http://chrisjosephmartinez.com LinkedIn: http://www.linkedin.com/in/chrisjmartinezatx Connect with Michael Cirillo:LinkedIn: https://www.linkedin.com/in/michaelcirillo Facebook: https://www.facebook.com/michaelcirillo Instagram: https://www.instagram.com/michaelcirillo Website: https://www.thedealerplaybook.com - - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Chris Martinez: Scale To 1,000 Car Sales
Is selling 1,000 cars per month even possible? Yes... yes, it is.Chris Martinez is the Executive Director of Sales and Marketing at Jackie Cooper Imports of Tulsa and automotive best-selling author. His vast experience in growing profitability for dealerships is second to none, and that's apparent as he shares how he helped a single point Toyota store increase their sales to 1,000 cars per month and $400 million in revenue.Listen carefully as Chris explains the key points of his process that you can apply to your automotive dealership starting today. Noteworthy topics from this episode:1:52 - How does a dealership go from selling 100 cars to 1000 cars a month?5:56 - How did growth look like for you?9:40 - What kind of a process do you have around outsourcing tasks or work that doesn’t have to be done in-house?13:40 - What is the biggest shift that needs to happen to “unclog the drain”?18:22 - Shifting your mindset.21:53 - What do you see the next 3-5-10 years going to look like in the auto industry? Enjoying the show? Leave a rating and review on your favorite podcast app!Connect with Chris Martinez:Website: http://chrisjosephmartinez.com LinkedIn: http://www.linkedin.com/in/chrisjmartinezatx Connect with Michael Cirillo:LinkedIn: https://www.linkedin.com/in/michaelcirilloFacebook: https://www.facebook.com/michaelcirillo Instagram: - - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Stone Soup For You w/ Erikka Tiffani
"Every single day I'm reminded that there's no one in my dealership that looks like me and that I'm the only woman at the table."Erikka Tiffani from the Women of Color Automotive Network shares her unique perspective about what it takes to grow within the car business.Whatever the odds working against you may be, Erikka's inspirational story and analogy about "stone soup" will help you realize that small victories can compound into greatness. Connect with Erikka Tiffani:Twitter: https://twitter.com/erikkatiffani LinkedIn: https://www.linkedin.com/in/erikkatiffani Website: https://www.wocautonetwork.com Connect with Michael Cirillo:LinkedIn: https://www.linkedin.com/in/michaelcirillo Facebook: https://www.facebook.com/michaelcirillo Instagram: https://www.instagram.com/michaelcirillo Website: https://www.thedealerplaybook.com - - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Erikka Tiffani: How To Take Control Of Your Career
Erikka Tiffani is a co-founder of the Women of Color Automotive Network (WOCAN) which was founded to attract, support, connect and empower women of color in the automotive industry. Listen carefully and learn how she was able to stand up and stand out in the retail automotive industry, and what you can do within your career to do the same. Erikka's inspiring story is one of rising to the challenge and demonstrating that you have more control than you think you do. There are many opportunities to grow within the retail automotive industry, and through her inspiring story, Erikka proves that it's possible.Listen carefully and apply what stands out to your career in the car business.Noteworthy topics from this episode:4:16 - How did you go from changing diapers in daycare to getting into the automotive industry?8:03 - Did your entrepreneurship spirit come up when your back was against the wall?10:33 - You can’t teach hunger, you can only seed it.14:10 - Developing the first pilot BDC for Audi America.17:32 - How do you overcome obstacles?28:57 - Are you ok feeling uncomfortable and getting out of your comfort zone?Enjoying the show? Leave a rating and review on your favorite podcast app!Connect with Erikka Tiffani:Twitter: https://twitter.com/erikkatiffaniLinkedIn: https://www.linkedin.com/in/erikkatiffaniWebsite: https://www.wocautonetwork.com Connect with Michael Cirillo:LinkedIn: https://www.linkedin.com/in/michaelcirilloFacebook: https://www.facebook.com/michaelcirillo Instagram: https://www.instagram.com/michaelcirillo Website: - - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
The Secret To Selling Anything w/ Jaylissa Lea
The best car sales tactics in the world won't work unless you do. Car sales professionals and dealer owners who take the time to work through their brand will be able to sell anything according to Jaylissa Lea.To build a successful brand, car dealers need to have a clear goal and then be able to identify where the gaps are in achieving that goal. For example, what values drive your internal behavior and how do you treat customers?Dealers that focus on building their brand are building long-term, scalable enterprises that stand the test of time and unforeseen circumstances.Enjoying the show? Leave a rating and review on your favorite podcast app!Connect with Michael Cirillo:LinkedIn: https://www.linkedin.com/in/michaelcirillo Facebook: https://www.facebook.com/michaelcirillo Instagram: https://www.instagram.com/michaelcirillo Website: https://www.thedealerplaybook.com - - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Jaylissa Lea: How To Grow Your Personal Brand
Jaylissa Lea has a background in clinical psychology, neuro-linguistic programming, and hypnotherapy and utilizes those disciplines to help her clients create powerful brands.In this episode, you'll learn how to create a personal brand within the car dealership so that you can impact your customers and community in a positive way.Jaylissa teaches that brands are more than fancy logos or catchy slogans. Whether you are a dealership owner, manager, or car sales professional, your brand embodies your value system and mode of operation. A personal brand in the car business is more about what customers can expect with every interaction and helps keep your dealership at the top of their minds whenever they are in the market for a different vehicle.3:09 - What is the #1 mistake people make when it comes to building a personal brand for themselves?5:10 - What is the best first thing we can be doing to build a foundation for our personal brand?9:28 - Why do you think people struggle presenting themselves authentically?13:37 - Prepare to go through the identity loss process.15:38 - Gaining confidence.19:56 - What are some questions we can be asking ourselves to get a deeper understanding of what our purpose is?30:57 - What are some searching type questions I could be asking myself to push my brain in the right direction with personal branding? Connect with Jaylissa Lea:Instagram: https://www.instagram.com/jaylissalea Clubhouse: https://www.clubhouse.com/@jliss.lea Website: https://www.jaylissa.com Connect with Michael Cirillo:LinkedIn: - - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Mark McGovern: The Carvana Experience. A Customer Story
Car Dealers around the world have been keeping a close eye on emerging tech companies like Carvana for quite some time. Their direct-to-consumer car purchase model has proven to be a viable option for those who wish to bypass the traditional car dealership experience. That's why it's important for dealers to take action today. Mark McGovern is an online school teacher with zero connection to the automotive industry. He joins The Dealer Playbook to share his experience purchasing and trading a vehicle from start to finish with Carvana. Pay close attention to what Mark shares in this episode so that you can apply it to the context of your dealership operations. Noteworthy topics from this episode:2:06 - Did you decide to buy from Carvana right away or did you shop around first?4:40 - “It sounds too good to be true.”10:39 - Did buying from a website seem like a better and much easier experience?17:20 - What happens once you complete the checkout?21:01 - It is all about the customer’s experience and doing what is best for their interests.24:24 - How do they serve you after the sale?29:54 - Do you see the value at servicing the vehicle at the licensed dealership? Enjoying the show? Leave a rating and review on your favorite podcast app!Connect with Michael Cirillo:LinkedIn: https://www.linkedin.com/in/michaelcirilloFacebook: https://www.facebook.com/michaelcirilloInstagram: https://www.instagram.com/michaelcirilloW- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Michael Cirillo: 3 Steps To Creating Your Why Buy Message
Today's car shoppers are more savvy and educated than ever before. That means they require fewer vehicle features and price information (which is easy to find), and more value messaging. They need to know why they should choose your dealership rather than your competitors. In this episode, Michael breaks down a simple 3 step process that will help you craft more appealing "Why Buy" messaging for your dealership. 8:09 - You need to know what your customers want.10:02 - Make a list of what you are really good at.12:35 - Combine these into a unique selling proposition. Enjoying the show? Leave a rating and review on your favorite podcast app!Connect with Michael Cirillo:LinkedIn: https://www.linkedin.com/in/michaelcirilloFacebook: https://www.facebook.com/michaelcirilloInstagram: https://www.instagram.com/michaelcirilloWebsite: https://www.thedealerplaybook.com - - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
How To Cultivate A Positive Mindset w/ David Long
It's easier to be negative than it is to be positive. Having a positive mindset requires discipline. It requires you to reframe the lens by which you see the world, and that's not an overnight process. That's probably why those with a negative bias far outnumber those who have cultivated a positive mindset -- who see an opportunity in every circumstance. David Long shares his best advice on how to cultivate and maintain a positive mindset. It's important for individuals and leaders within the dealership to learn how to do this. For leaders, it's a must. "How can they give something they don't have?"Unlike those with a negative bias, dealerships with a positive culture will far outperform those who can't see the potential in themselves or their people. Enjoying the show? Leave a rating and review on your favorite podcast app!Connect with Michael Cirillo:LinkedIn: https://www.linkedin.com/in/michaelcirillo Facebook: https://www.facebook.com/michaelcirillo Instagram: https://www.instagram.com/michaelcirillo Website: https://www.thedealerplaybook.com - - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
David Long: Mindset Over Tactics
The real change-makers in the retail auto industry all have one thing in common. They believe and deploy the power of a positive mindset before any job-specific tactics. Isn't it ironic? Those who focus strictly on tactics never seem to get a head while those who have a positive, willing, and committed mindset tend to rise the leaderboard consistently?David J. Long is the Executive General Manager for Hansel Auto Group in California and has helped thousands of individuals throughout his career reach new heights through the power of a positive mindset.Listen carefully as David helps us understand the importance of remaining positive and provides a glimpse into how he makes it happen for himself each day.Noteworthy topics from this episode:4:16 - You speak a lot about mindset. Why?10:07 - How do you pivot or adjust and still keep on track?14:25 - Is there a difference between positivity and happiness?15:38 - How does one cultivate an attitude of positivity?22:12 - How do you foster a culture of positivity?26:22 - Caring drives us. Enjoying the show? Leave a rating and review here:https://podcasts.apple.com/podcast/the-dealer-playbook/id857094979- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Why Culture and Decentralized Leadership is a Must w/ Brian Kramer
There is a massive shift coming to the retail automotive industry, and dealers need to wake up and focus on what matters most if they want to weather the storm. The next 10 years in the industry will see the biggest shifts the industry has ever seen. The retail dealer community will shrink, while big tech and dealer groups take over in an online environment. That's why more dealers are stepping forward and speaking to the importance of a growth culture. The dealers that will survive and evolve to deliver the best customer experience possible will stand the test of time, grow, and dominate. In this short, to-the-point minisode, Brian Kramer shares his vantage point about culture and why decentralized leadership is a must in today's dealership environment. - - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Brian Kramer: How To Modernize Your Dealership Process
Brian Kramer is the general manager of Germain Toyota of Naples and is the pioneer of the 100% paperless car sales transaction. His work has forged the path in assisting his dealership and others with the digital evolution. In this episode, Brian will speak about how to galvanize your existing dealership processes so that you can meet the needs of today's car shoppers. He'll also explain how he's leveraging companies like Carvana and Vroom to help his dealership adapt and evolve. Noteworthy topics from this episode:2:30 - What do you mean by galvanizing existing processes?3:54 - When did you feel that there is a shift coming?7:34 - What are some things you consider on daily basis to demonstrate that leadership?12:39 - How did you go 100% paperless and how long does it take?20:10 - “Roll up your sleeves and get into the dirty work” attitude.23:04 - Who are these “barbarians” that you speak of?31:39 - What do you recommend dealers start working immediately to see this transformation take place? If you're enjoying the show, share it with your colleagues! We're on a mission to empower automotive professionals around the world. Have a suggestion for a show topic? Send it to [email protected] you enjoyed this episode, leave a rating and review on Apple Podcasts!- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Key Components That Will Enhance The Car Shopping Experience w/ Carla Wade
Dealership BDC reps play a key role in bridging the gap between the online car shopping experience and the in-store experience. Rather than working in a silo as a separate department, the BDC should be an extension of the showroom floor. Doing so will allow reps to have greater empathy for the customer's journey, and how they can fulfill the customer's needs when they come for a test drive, fill out paperwork, and work with the business office.- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Carla Wade: How BDC's Are Bridging The Gap
As dealerships move into a growing online retailing environment, it's more important than ever to have a process that can bridge the gap between online visitors and in-store customers.Carla Wade, Senior Director of Sales Development at Automotive Mastermind Inc., joins to share her vantage point, and the experience she gained while working as the Business Development Manager at Mercedes-Benz Manhattan. BDC reps play an integral role in the online buying process, and assisting customers during critical moments of their buying journey. In this episode, Carla shares some practical ways, BDC reps can think out of the box.Noteworthy topics from this episode:2:48 - Why did you choose BDC?4:18 - What do you recommend dealers focus on when it comes to BDC?6:14 - What are some key components that are crucial to the day-to-day activities of the BDC?9:10 - Importance of healthy culture.11:52 - What tools would you recommend to keep the team connected?17:55 - Are people likely to adapt to digital retail?20:38 - What should be considered to make sure the online retail model actually works?23:00 - How does one actually put themselves in the customer seat? - - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
What Is The Rocket Fuel Law? w/ Mike Ciorocco
"The closer you are in proximity to adversity, the harder it is to see the light at the end of the tunnel."At the Dealer Playbook, we really believe that all the tactics in the world won't benefit your career in the retail auto industry if you're unhappy, unfulfilled, or have other barriers holding you back from being the best version of yourself that you can possibly be. Mike "C-ROC" Ciorocco joins the show to explain the rocket fuel law and how you can use adversity to accelerate your growth toward your definition of success. FlexDealer You've tried so many different things with your marketing but the dots never align. Your current agency sends you a fancy report but you have no clue what it means...That's why more dealers are choosing to partner with FlexDealer. They're the creative marketing people behind some of the auto industry's most envied brands."Flex takes an approach unlike others I've ever experienced, and I can honestly say that I trust you guys. It's a strange and wonderful feeling! Being on a team with them and knowing they are in my corner jacks up my confidence and ups the fun factor of the car business. I'm so grateful! - Aaron Lange, Lange and Fetter Motors Find your best opportunities to grow with FlexDealer's free, immediate website audit. Visit www.flexdealer.com/website-audit- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Mike "C-Roc": How to Turn Setbacks Into Rocket Fuel
How do you behave when things don't go your way? Maybe you didn't hit the number of vehicles sold that you were hoping, or you got passed up for the open management position at the dealership?Mike "C-Roc" Ciorrocco is the CEO of People Building Inc., and the powerhouse behind the "What Are You Made Of?" movement. He joins the show to share his compelling story of setbacks and shares how you can turn your setbacks into rocket fuel. If you're ready to take control of your circumstances, this episode is a must-listen.Noteworthy topics from this episode:5:38 - What are the most common challenges that businesses face that prevent them from getting to the next level.8:55 - How do you teach people to overcome the setbacks?19:05 - Do you find the correlation between being easily stoppable and being unstoppable?24:11 - How do you convey the importance of removing time from the equation and staying consistent?27:53 - How to be more confident and remove fear?31:04 - How not to worry about what other people think?FlexDealer You've tried so many different things with your marketing but the dots never align. Your current agency sends you a fancy report but you have no clue what it means...That's why more dealers are choosing to partner with FlexDealer. They're the creative marketing people behind some of the auto industry's most envied brands."Flex takes an approach unlike others I've ever experienced, and I can honestly say that I trust you guys. It's a strange and wonderful feeling! Being on a team with them and knowing they are in my corner jacks up my confidence and ups the fun factor of the car b- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
The Secret To Growing Business w/ Laurie Halter
People want to buy from people. You are the secret sauce for the business. You are unique and provide wisdom and experience that can help shape the most delightful experience. The secret to growing in business is to not have clients but to have people you consider friends. People that you can enjoy a long-term relationship with. As you navigate each day, consider what actions you can take that will help you build deeper, more meaningful friendships in business. FlexDealer You've tried so many different things with your marketing but the dots never align. Your current agency sends you a fancy report but you have no clue what it means...That's why more dealers are choosing to partner with FlexDealer. They're the creative marketing people behind some of the auto industry's most envied brands."Flex takes an approach unlike others I've ever experienced, and I can honestly say that I trust you guys. It's a strange and wonderful feeling! Being on a team with them and knowing they are in my corner jacks up my confidence and ups the fun factor of the car business. I'm so grateful! - Aaron Lange, Lange and Fetter Motors Find your best opportunities to grow with FlexDealer's free, immediate website audit. Visit www.flexdealer.com/website-audit- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook