The Dealer Playbook
Michael Cirillo
Updated about 23 hours agoThe Dealer Playbook is the podcast for serious automotive professionals. The ones who think beyond the transaction. Hosted by Michael Cirillo, now in its 12th year, The Dealer Playbook delivers straight-talk conversations with the dealers, operators, and leaders who are actually building something. If you run a store, lead a team, or are building a career worth having, this is your show. New episodes every week. Follow so you don't miss one.
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Episodes (716)
Paul J. Daly: How to Build Your Brand
Branding is not a logo or your marketing efforts or the fancy showroom you just updated. It's so much more. Paul J. Daly, the founder of Congruent and the Automotive State of the Union, explains what a brand is and the power it can harness when done properly. He shares his wisdom about how your dealership can build a brand that drives sustainable growth.Noteworthy topics from this episode:3:10 - Why building a personal brand is more important now than ever?5:40 - How do you create clarity for yourself?10:04 - How do you overcome imposter syndrome?14:24 - What are some actions professionals in the car industry could be taking today that can provide them more clarity?18:30 - How do you get comfortable and stop asking for permission? 22:12 - Why isn’t it ticking? Because nobody knows you!25:02 - Am I starting a conversion, or am I just making a statement that nobody knows how to respond to?26:50 - Start with what can I give, instead of what can I get.32:04 - Competing in your locality. For complete show notes and resources visit: https://www.thedealerplaybook.com/paul-j-daly FlexDealerYou've tried so many different things with your marketing but the dots never align.Your current agency sends you a fancy report but you have no clue what it means...That's why more dealers are choosing to partner with FlexDealer. They're the creative marketing people behind some of the auto industry's most envied brands."Flex takes an approach unlike others I've ever experienced, and I can honestly say that I trust you guys. It's a strange and wonderful feeling! Being on a team with them and knowing they are in my corner jacks up my confidence and ups the fun factor of the car business. I'm so grateful! - Aaron Lange, Lange and Fetter MotorsFind your best opportunities to grow with FlexDealer's free, immediate website audit. Visit www.flexdealer.com/website-audit- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Why Last-Click Attribution Is Flawed w/ Bob Lanham
In a last-click attribution model, whoever drove the lead gets the credit for creating it. To date, that's how most 3rd party vendors have tried to validate their worth, however, the model is flawed. Listen as Bob Lanham, Head of Automotive at Facebook, shares how the largest online retails map their media buying. You'll also discover how they attribute leads and marketing results more holistically rather than focusing only on the last click. FlexDealerYou've tried so many different things with your marketing but the dots never align.Your current agency sends you a fancy report but you have no clue what it means...That's why more dealers are choosing to partner with FlexDealer. They're the creative marketing people behind some of the auto industry's most envied brands."Flex takes an approach unlike others I've ever experienced, and I can honestly say that I trust you guys. It's a strange and wonderful feeling! Being on a team with them and knowing they are in my corner jacks up my confidence and ups the fun factor of the car business. I'm so grateful! - Aaron Lange, Lange and Fetter MotorsFind your best opportunities to grow with FlexDealer's free, immediate website audit. Visit www.flexdealer.com/website-audit - - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Bob Lanham: Creating a Full-Funnel Dealership Marketing Strategy
Bob Lanham is the Head of Automotive Retail at Facebook and shares his best advice about creating a full-funnel, omnichannel marketing strategy for your dealership. It's not about running a few Facebook ads or Google ads with a dash of Tik-Tok - Bob speaks to the importance of how one channel will drive awareness to another channel. Vroom is a perfect example of how Television (channel 1) drives awareness to the Website (channel 2), which can drive awareness to social media (channel 4), and so on.Not only that, Bob shares his counsel about addressing a full-funnel, from top to bottom, where most dealers concentrate most of their budget on low-funnel (decision) opportunities.Topics from this episode:4:10 - What do you believe dealers are not utilizing enough of when it comes to marketing on Facebook?9:16 - How do I turn traffic into leads? And how do you measure all of it?19:07 - You need to spend money on testing different marketing channels.23:11 - Start telling your potential customers about what they don’t know and why they should buy from you.30:04 - Are people prepared to pay a premium for customer service and/or convenience.32:20 - Change your mindset from the thrill of the sale to the thrill of the experience.36:10 - People are looking at $60,000 purchase the same way as buying a cell phone.For complete show notes and resources visit: https://www.thedealerplaybook.com/bob-lanhamFlexDealerYou've tried so many different things with your marketing but the dots never align.Your current agency sends you a fancy report but you have no clue what it means...That's why more dealers are choosing to partner with FlexDealer. They're the creative marketing people behind some of the auto industry's most envied brands."Flex takes an approach unlike others I've ever experienced, and I can honestly say that I trust you guys. It's a strange and wonderful feeling! Being on a team with them and knowing they are in my corner jacks up my confidence and ups the fun factor of the car business. I'm so grateful! - Aaron Lange, Lange and Fetter MotorsFind your best opportunities to grow with FlexDealer's - - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
How to Become a Leader w/ Chris Gronkowski
Chris Gronkowski shares his wisdom about going from team member to team leader. While he pulled many valuable lessons about business during his time in the NFL, he admits that leading a team and being a member of a team are two very different disciplines. Maybe you were just promoted as a team leader, supervisor, or manager at your dealership and you're curious what you can do to grow your business and team. Listen carefully to what Chris shares about how to become a leader at your dealership.For complete show notes and resources visit: https://www.thedealerplaybook.com/chris-gronkowsiFlexDealerYou've tried so many different things with your marketing but the dots never align.Your current agency sends you a fancy report but you have no clue what it means...That's why more dealers are choosing to partner with FlexDealer. They're the creative marketing people behind some of the auto industry's most envied brands."Flex takes an approach unlike others I've ever experienced, and I can honestly say that I trust you guys. It's a strange and wonderful feeling! Being on a team with them and knowing they are in my corner jacks up my confidence and ups the fun factor of the car business. I'm so grateful! - Aaron Lange, Lange and Fetter MotorsFind your best opportunities to grow with FlexDealer's free, immediate website audit. Visit www.flexdealer.com/website-audit - - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Chris Gronkowski: How to Grow Your Business in a Saturated Market
Former NFL Athlete, Chris Gronkowski, knows a thing or two about competition. Having played for the Dallas Cowboys and Indianapolis Colts, his wisdom about going "all in" has direct application to business. After his NFL career, Chris founded a promotional product company that would be well suited for dealerships! ICE Shaker produces kitchen-grade, stainless steel insulated bottles that are fully customized to meet business needs. He pitched the company on Shark Tank and now shares the parallels between professional sports and starting a company from scratch - both in highly competitive arenas.4:13 - What are the most common misconceptions people have around NFL players?9:20 - Did NFL training help to set you up to be more successful in business?12:04 - Do you find there is a difference in how you have to coach in a professional or athletic setting?15:16 - What led you in developing IceShaker and enter into such a competitive market?18:01 - What is your process to turn a business idea into reality?27:16 - Is ego the enemy in business?30:45 - How did you go about building your website?For complete show notes and resources visit: https://www.thedealerplaybook.com/chris-gronkowsi FlexDealer You've tried so many different things with your marketing but the dots never align. Your current agency sends you a fancy report but you have no clue what it means...That's why more dealers are choosing to partner with FlexDealer. They're the creative marketing people behind some of the auto industry's most envied brands. "Flex takes an approach unlike others I've ever experienced, and I can honestly say that I trust you guys. It's a strange and wonderful feeling! Being on a team with them and knowing they are in my corner jacks up my confidence and ups the fun factor of the car business. I'm so grateful! - Aaron Lange, Lange and Fetter MotorsFind your best opportunities to grow with FlexDealer's free, immediate website audit. Visit www.flexdealer.com/website-audit - - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Does Email Marketing Still Work? w/ Erik Huberman
Whenever you hear someone say "email marketing is dead" think again. Erik Huberman, founder of Hawke Media explains that email marketing open rates have remained the same for the last several years at an average of 15%. Contrast those numbers to your current ad performance, and there is a chance that your emails have a higher chance of being opened and read. That's only half the battle, however. It's one thing to have people open your emails, it's another to make sure the quality and messaging align with your overall marketing strategy. That's where many dealers fall short. Email is another avenue to blast promotional messages rather than a place to keep the conversation with customers open; to build relationships of trust.Does email marketing still work? Listen to what Erik Huberman has to say.Access the full show notes, timestamps, resources, and more at http://thedealerplaybook.com/erik-huberman Have questions, comments, or feedback? Drop us a line at [email protected]! Connect with Michael Cirillo on LinkedIn: https://www.linkedin.com/in/michaelcirillo PureCarsSupport the show by checking out our sponsor over at www.purecars.com They provide powerful resources that are helping dealers supercharge their sales volume. Whether you’re looking to increase market share vs. your competitors, turn inventory faster, increase ROs or expand reach.PureCars is offering DPB listeners a free digital strategy analysis so that you can unlock your dealership’s true profitability potential.- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Erik Huberman: How to Develop a Strategic Marketing Plan
Erik Huberman is the founder of Hawk Media, the fastest growing marketing agency in the United States. He shares the ins and outs of what dealerships should consider when developing a strategic marketing plan. The retail auto industry has glorified marketing like it's the Savior to all business challenges. From websites and SEO to email and content marketing, there has always been a solution or provider that professes the solution. Marketing is more about human connection, and conveying the right messages at the right time in the buyer's journey. The tools available are just that; tools. Topics from this episode:2:49 - What has been your journey like starting Hawke Media?6:08 - If you want to grow a business - you need to be a good person and understand the importance of service.9:10 - Marketing experts are setting businesses to fail to scale their businesses.12:13 - What tools do I already have in my disposal I can use to it’s fullest potential?13:40 - Filtering qualified leads over trying to sell to anyone.16:20 - Mistakes businesses make when it comes to email marketing.17:55 - Finding friction points in your sales process.19:45 - Process to support buyers who will never purchase a vehicle online.22:01 - How do you navigate everything you could do to grow your business to the things you actually should do?24:28 - What leaders should focus on that can directly impact the business growth?PureCarsSupport the show by checking out our sponsor over at www.purecars.com They provide powerful resources that are helping dealers supercharge their sales volume. Whether you’re looking to increase market share vs. your competitors, turn inventory faster, increase ROs or expand reach.PureCars is offering DPB listeners a free digital strategy analysis so that you can unlock your dealership’s true profitability potential.- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Why Selling Cars On Social Is a Bad Idea w/ Melanie Borden
Get the social media cheat sheet here: https://www.thedealerplaybook.com/melanie-borden Selling more cars comes from building relationships, not talking about how you sell cars.It can be easy for car sales professionals or service consultants to only talk about what they do for a living.Melanie Borden shares that the best way to sell cars is to focus on building the relationship first. Social media is one of the best tools to make that happen these days. Once you have an understanding of who your customers are and where they shop, it is easier to get to know them and speak about topics they care about.Doing this will remove the default action of only posting about what you do for a living.PureCars Support the show by checking out our sponsor over at www.purecars.comThey provide powerful resources that are helping dealers supercharge their sales volume. Whether you’re looking to increase market share vs. your competitors, turn inventory faster, increase ROs or expand reach.PureCars is offering DPB listeners a free digital strategy analysis so that you can unlock your dealership’s true profitability potential.- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Melanie Borden: How To Get Better Engagement On Social Media
Melanie Borden, VP of marketing at Celebrity Motor Cars, shares her wisdom about getting better engagement on social media and growing your profiles in simple ways. Her social activity and rapid growth have helped her get the attention of multiple media outlets as a feature in articles both inside and outside the retail automotive vertical. Get the Social Media Cheat Sheet and discover how you can take your social media engagement to a whole new level: www.thedealerplaybook.com/melanie-borden PureCarsSupport the show by checking out our sponsor over at www.purecars.comThey provide powerful resources that are helping dealers supercharge their sales volume. Whether you’re looking to increase market share vs. your competitors, turn inventory faster, increase ROs or expand reach.PureCars is offering DPB listeners a free digital strategy analysis so that you can unlock your dealership’s true profitability potential.- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Why Consistency Matters In Content Creation w/ Adley Stump
Without the right content creation process and mindset, it would be easy to give up. Adley created video content for 8 1/2 years before people paid attention. She had some wins and losses along the way, but the compounding effect of creating content consistently is what has helped her win.Maybe you have a few videos under your belt and your looking for more video creation tips or a process that will scale, remember that you also need to keep focused on why you are creating content to begin with. Keeping focused will help you remain consistent even when you feel like nobody is watching or listening.PureCarsSupport the show by checking out our sponsor over at www.purecars.comThey provide powerful resources that are helping dealers supercharge their sales volume. Whether you’re looking to increase market share vs. your competitors, turn inventory faster, increase ROs or expand reach.PureCars is offering DPB listeners a free digital strategy analysis so that you can unlock your dealership’s true profitability potential.- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Adley Stump: How To Create Video Content That Car Shoppers Keep Watching
Adley Stump (aka ADLEY TV) is best known for her fun-loving Facebook video content that generates over 180 million views per week. If you're on Facebook, chances are you've seen one of her videos. During this podcast episode, you'll learn more about how Adley got started producing videos and some tips to help you create more engaging video content. If there's one thing for sure, it's that Adley has the video creation process dialed-in at a scientific level. Topics from this episode:4:35 - Why did you even want to get started doing what you are doing now?7:28 - Going through the process of not knowing what is going to work.10:08 - See life as an experiment, keep trying new things and improve. 16:17 - Creating the “you are on of us” feeling.25:31 - How others can get started in content creation?PureCarsSupport the show by checking out our sponsor over at www.purecars.comThey provide powerful resources that are helping dealers supercharge their sales volume. Whether you’re looking to increase market share vs. your competitors, turn inventory faster, increase ROs or expand reach.PureCars is offering DPB listeners a free digital strategy analysis so that you can unlock your dealership’s true profitability potential.- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Matthew Mottola: What Is The Future Of Work?
Matthew Mottola, the author of The Human Cloud, shares his vision for the future of work. We discuss how the pandemic has accelerated performance or outcome-based work and how employers should focus on remote and independent workers to offset traditional employee costs. Matthew is a leading expert on the freelance economy, working with companies like Microsoft and Upwork to develop the Microsoft 365 freelance toolkit. His insights will help augment or supplement internal teams to expand their bandwidth and get more done efficiently. PURECARSSupport the show by checking out our sponsor over at www.purecars.com They provide powerful resources that are helping dealers supercharge their sales volume. Whether you're looking to increase market share vs. your competitors, turn inventory faster, increase ROs or expand reach. PureCars is offering DPB listeners a free digital strategy analysis so that you can unlock your dealership's true profitability potential.- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
How To Speed Up The Delivery w/ Tony Whatley
What would happen if you had to pay your customer $100 every 10 minutes you go over a 45 minute vehicle delivery?In this minisode featuring Tony Whatley, we explore the idea of incentivizing customers as an accountability mechanism within the store. "I'd only shop at dealerships who did that!"What's the point? It's not DPB vs. Dealer - it's to help shift the thought process around how we can create better customer experiences. It's about exploring what it takes to create an experience that brings people closer, rather than farther away. It's about taking these ideas and exploring them through the context of your circumstances.PURECARSSupport the show by checking out our sponsor over at www.purecars.com They provide powerful resources that are helping dealers supercharge their sales volume. Whether you're looking to increase market share vs. your competitors, turn inventory faster, increase ROs or expand reach. PureCars is offering DPB listeners a free digital strategy analysis so that you can unlock your dealership's true profitability potential."- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Tony Whatley: Scale Your Dealership Business
Tony Whatley is a business mentor, speaker, best-selling author, and podcast host. He is best known as Co-Founder of LS1Tech, an online automotive community that grew into the largest of its kind, with over 300,000 registered members.In this episode, Tony shares his wisdom about what it takes to scale the dealership business and the steps you can follow to see tremendous results.PURECARSSupport the show by checking out our sponsor over at www.purecars.com They provide powerful resources that are helping dealers supercharge their sales volume. Whether you're looking to increase market share vs. your competitors, turn inventory faster, increase ROs or expand reach. PureCars is offering DPB listeners a free digital strategy analysis so that you can unlock your dealership's true profitability potential."- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
5 Steps To Accelerate Growth w/ David Wood
David Wood shares five tips that will accelerate your growth and help you get focused results quickly. 1. Create clear annual goals- These are goals that you want to achieve within 12 months- Set a revenue target, time off, personal, family, spiritual{2. Refine your goals to 8 weeks- What can you achieve eight weeks from now that map to your annual goals?3. Refine your eight-week plan to 7 days- What objectives must be reached this week for you to accomplish the eight-week target?4. Book a CEO date with yourself- 20 minutes per week- Book it in your calendar- Celebrate your wins- Look at the eight-week goals and choose what you care about for seven days5. Wake up knowing what's most important- Set the alarm at the end of each day to ask yourself: If I only was allowed to do two things tomorrow, what would they be?- Are you willing to do those two things rather than getting scattered?- What will most push the needle?PURECARSSupport the show by checking out our sponsor over at www.purecars.com They provide powerful resources that are helping dealers supercharge their sales volume. Whether you're looking to increase market share vs. your competitors, turn inventory faster, increase ROs or expand reach. PureCars is offering DPB listeners a free digital strategy analysis so that you can unlock your dealership's true profitability potential."- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
David Wood: Double Your Business By Focusing On Less
Over the last 20 years, David Wood has helped individuals and companies focus on what matters, get there faster, and be extraordinary. In this rapid-fire session, David explains five ways that your dealership can tackle your biggest challenges, get more focused, and stand out in the market as a clear leader.PURECARSSupport the show by checking out our sponsor over at www.purecars.com They provide powerful resources that are helping dealers supercharge their sales volume. Whether you're looking to increase market share vs. your competitors, turn inventory faster, increase ROs or expand reach. PureCars is offering DPB listeners a free digital strategy analysis so that you can unlock your dealership's true profitability potential."- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
For The Car Buyers Who Settle For Nothing Less Than Creative Dealerships w/ Nir Bashan
You can dramatically increase profitability for your dealership when you start thinking creatively about the value you offer your audience. Nir Bashan is a world-renowned creativity expert, and in this episode, he shares how you can position what you do in a way that makes your dealership more accessible to vehicle shoppers.PURECARSSupport the show by checking out our sponsor over at www.purecars.com They provide powerful resources that are helping dealers supercharge their sales volume. Whether you're looking to increase market share vs. your competitors, turn inventory faster, increase ROs or expand reach. PureCars is offering DPB listeners a free digital strategy analysis so that you can unlock your dealership's true profitability potential.- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Nir Bashan: The Secret of Creativity At Work Revealed
Nir Bashan is a world-renowned creativity expert. He has taught thousands of leaders and individuals worldwide how to harness the power of creativity to improve profitability, increase sales, improve customer service and ultimately create more meaning in their work. Nir has spent the last two decades working on a formula to codify creativity. PURECARSSupport the show by checking out our sponsor over at www.purecars.com They provide powerful resources that are helping dealers supercharge their sales volume. Whether you're looking to increase market share vs. your competitors, turn inventory faster, increase ROs or expand reach. PureCars is offering DPB listeners a free digital strategy analysis so that you can unlock your dealership's true profitability potential."- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Why Data Overload Is Killing Marketing Profits w/ Jeremy Anspach
Data overload is killing the profitability of dealership marketing activities. The reason for that is simple. More data triggers our human instinct to rely on muscle memory and revert to the marketing activities for which we are most comfortable. Listen as Jeremy Anspach, CEO of PureCars, shares what you can do to avoid killing your marketing profitability and begin to advance your efforts through the channels that customers are using daily.PURECARSSupport the show by checking out our sponsor over at www.purecars.com They provide powerful resources that are helping dealers supercharge their sales volume. Whether you're looking to increase market share vs. your competitors, turn inventory faster, increase ROs or expand reach. PureCars is offering DPB listeners a free digital strategy analysis so that you can unlock your dealership's true profitability potential.- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Jeremy Anspach: Eliminate Blind Spots From Your Dealership Marketing Strategy
Jeremy Anspach, CEO of PureCars, shares how dealerships can create more profitable marketing strategies by eliminating blind spots. His wisdom about the car dealership and e-commerce run deep, and that's what led him to developing the PureCars platform - which shows dealers how to maximize profits from their marketing efforts. Most automotive agencies and dealers focus on decreasing the cost-per-click on their ads. In an e-commerce model, the big players do not set fixed budgets. They concentrate their money on getting the best return product by product. PURECARSSupport the show by checking out our sponsor over at www.purecars.com They provide powerful resources that are helping dealers supercharge their sales volume. Whether you're looking to increase market share vs. your competitors, turn inventory faster, increase ROs or expand reach. PureCars is offering DPB listeners a free digital strategy analysis so that you can unlock your dealership's true profitability potential.- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
You Have To Out Analog The Digital w/ Guy Kawasaki
The pandemic forced businesses to innovate and discover new ways of helping customers. Guy Kawasaki shares his off-the-cuff advice about how dealerships can provide the best possible customer service amidst the digital retail conversation. 💥 Want the full unedited 1hr 30min interview? Subscribe to the DPB newsletter by visiting www.thedealerplaybook.com to sign up. 💥 Get a free copy of Guy's book "Wise Guy" by filling out an honest Apple Podcasts review and sending the screenshot to [email protected] the show by checking out our sponsor over at www.purecars.com They provide powerful resources that are helping dealers supercharge their sales volume. Whether you're looking to increase market share vs. your competitors, turn inventory faster, increase ROs or expand reach. PureCars is offering DPB listeners a free digital strategy analysis so that you can unlock your dealership's true profitability potential.- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Guy Kawasaki: Did Michael Just Help Him Buy A Car?
Guy Kawasaki was one of the Apple employees originally responsible for marketing their computer line in 1984 (Wikipedia.) Today, he's a Silicon Valley venture capitalist who has worked with some of the world's largest brands. And as it turns out, he's a major automotive enthusiast. In this episode, Guy and Michael talk about his recent car buying journey, which provides amazing insights into what a world-class marketer observes as they navigate the buying process. He also shares his wisdom about where the digital retail landscape is going and what dealers can focus on to remain relevant in the marketplace. For example, what would happen if Amazon purchased a company like Carvana? What would dealers do in that scenario? Tune in to find out. 💥 Want the full unedited 1hr 30min interview? Subscribe to the DPB newsletter by visiting www.thedealerplaybook.com to sign up. 💥 Get a free copy of Guy's book "Wise Guy" by filling out an honest Apple Podcasts review and sending the screenshot to [email protected] the show by checking out our sponsor over at www.purecars.com They provide powerful resources that are helping dealers supercharge their sales volume. Whether you're looking to increase market share vs. your competitors, turn inventory faster, increase ROs or expand reach. PureCars is offering DPB listeners a free digital strategy analysis so that you can unlock your dealership's true profitability potential.- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
How Leaders Set The Tone For Diversity And Inclusion w/ Don Romano
Business leaders have the responsibility of setting the tone for healthy workplace environments, and that includes paying special attention to diversity and inclusion. Listen as Don Romano, CEO of Hyundai Canada shares his perspective on how to make your workplace more diverse and inclusive as a leader.Support the show by checking out our sponsor over at www.purecars.com They provide powerful resources that are helping dealers supercharge their sales volume. Whether you're looking to increase market share vs. your competitors, turn inventory faster, increase ROs or expand reach. PureCars is offering DPB listeners a free digital strategy analysis so that you can unlock your dealership's true profitability potential.- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Don Romano: How Hyundai Canada's CEO Supports A Power Culture
Don Romano is the CEO of Hyundai Canada and shares his insights about how leaders can promote and encourage a car business's growth culture. He gives an inside look into how Hyundai Canada operates and provides advice about an opening for retail dealers to improve their operations. Heard something you like from this episode? Share it with your network! Access the full show notes, timestamps, resources and more at http://www.thedealerplaybook.com/don-romanoHave questions, comments, or feedback? Dr op us a line at [email protected]!Connect with Michael Cirillo on LinkedIn: https://www.linkedin.com/in/michaelcirillo Support the show by checking out our sponsor over at www.purecars.comThey provide p owerful resources that are helping dealers supercharge their sales volume. Whether you're looking to increase market share vs. your competitors, turn inventory faster, increase ROs or expand reach. PureCars is offering DPB listeners a free digital strategy analysis so that you can unlock your dealership's true profitability potential.- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Michael Cirillo: What A Wild Year!
As 2020 ends, I want to take a few minutes to express my appreciation for you; the DPB GANG! Your attention means the world to me. This year we've grown. The DPB is now listened to in over 70 countries and experience triple digit growth. That's a testament to how hungry and willing the worldwide dealership community is. We want to grow, become stronger and more agile. 2020 taught us many things. For some we learned that we are stronger than we thought - for others, resilience is the word that comes to mind. The lessons learned this year will go with us for the rest of our lives. That is a gift! During this Christmas season, I wish you and yours the very best. May this 2020 year be exactly what you needed to accelerate your growth in 2021 and beyond!Access the full show notes, timestamps, resources and more at http://www.thedealerplaybook.com/michael-cirillo-christmas-2020 Have questions, comments, or feedback? Drop us a line at [email protected]!Connect with Michael Cirillo on on LinkedIn: https://www.linkedin.com/in/michaelcirillo Apply to the exclusive DPB PRO Facebook group where you'll get access to live mastermind calls, training, collaboration, and accountability that will take your career to the next level: https://www.facebook.com/groups/dpbpro Sick of not know whether your marketing strategy is working or not? Learn more about Michael's creative dealership marketing company: https://www.flexdealer.com/ - - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook