#19 - Monday Minute | You Don't Have a Buying Plan — You Have a Habit
About this episode
Jeff draws a sharp line between dealers who “have a buying plan” and those who “have buying habits.” Instead of auction “window shopping,” he recommends building a written buying plan using DMS data—starting with what makes/models fit your store and what price range best serves your customers. The plan should include a strict no-buy list and be grounded in profitability patterns from your most profitable vehicles, so sourcing decisions are intentional rather than reactive.
Welcome to the Monday Minute, brought to you by Collections Boot Camp with AI from Godwin Consulting — your weekly reset to lead better, think clearer, and build your independent dealership with intention. You've heard it a thousand times: you make your money when you buy the car. But here's the problem most independent dealers won't admit — they don't have a buying plan, they have buying habits. Scrolling the auction. Chasing shiny objects. Buying when they're bored. Standing in the lane trusting a sixth sense about whether the cabin air filter looks fresh. In this episode, Luke and Jeff get specific about what a real buying plan looks like and why most used car dealerships are leaving serious money on the lane. They walk through the questions every plan should answer — what makes and models fit your store, what price ranges work for your customers, what's in your strike zone, and what belongs on your no-buy list no matter how cheap it is. They go deeper on sourcing — auctions, street purchases, trade-ins, private sellers — and why the best operators build relationships across all of them. Then they get into the real unlock: data. Pulling your most profitable units out of your DMS (not your favorite or easiest deals — the most profitable), looking for patterns in price, mileage, make, and model, and using AI to dissect it for you. Build the plan, write it down, and you can finally delegate buying to somebody else — which is exactly what Luke is doing right now, and it's working. Your assignment this week: write your buying plan. Use your DMS data, lean on AI, tighten your discipline, and put it on paper. Great dealers don't wonder what's happening in the market. They build a plan and execute it.
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strike zone
"We talk about this in previous episodes as being your strike zone. [122.1s] Also, what is on your no buy list?"
“Strike zone” here means the sweet spot of what cars and prices you should be buying. It’s the range that fits your customers best.
“Strike zone” is a baseball metaphor used here to describe the range of vehicles and pricing that best match a dealer’s customers and goals. It’s essentially the dealer’s target buying territory—what they’re most likely to sell profitably.
no buy list
"Also, what is on your no buy list? [124.8s] You got to keep those. [126.1s] Dealers are always asking each other, hey, what's on your no buy list?"
A “no buy list” is a list of cars you don’t want to buy. Dealers use it to avoid getting stuck with vehicles that are a bad fit or too risky to sell.
A “no buy list” is a written set of vehicles a dealer refuses to purchase, even if they seem cheap. It’s a risk-control tool to avoid inventory that doesn’t fit the dealer’s standards or customer demand.
auctions
"Where are we getting those cars from? [147.4s] Auctions, street purchase, trade-in, private sellers."
Auctions are events where cars are sold to the highest bidder. Dealers use them to find inventory, but they have to be careful about price and condition.
Auctions are one of the common sources dealers use to acquire inventory. Cars are sold to the highest bidder, so dealers often rely on pricing discipline and condition screening to avoid overpaying.
trade-in
"Where are we getting those cars from? [147.4s] Auctions, street purchase, trade-in, private sellers."
A trade-in is when you bring your old car to the dealer and use it toward the price of a new one. The dealer then tries to resell that old car.
A trade-in is when a customer gives their current vehicle to the dealer as part of the purchase of another vehicle. Dealers can then resell that traded vehicle, but they still need to evaluate it against their buy/no-buy criteria.
private sellers
"Where are we getting those cars from? [147.4s] Auctions, street purchase, trade-in, private sellers."
Private sellers are people selling their cars directly to a buyer. Dealers may work with them to source inventory.
Private sellers are individuals selling their vehicles directly rather than through a dealership or auction. Dealers often cultivate relationships with private sellers to find consistent inventory and potentially better pricing.
data
"And that brings us to the most important part is you cannot figure out any of that unless you have data. The big D, the D and data is super important."
Here, “data” just means the real numbers from your business. The point is to use past results to decide what to buy next, not just feelings or hunches.
In this context, “data” means using measurable information (like sales and inventory performance) to decide what cars to buy. The hosts emphasize that buying decisions shouldn’t be guesswork—you need historical and operational numbers to guide the process.
DMS
"Now we're starting to use it, starting to figure out. So what I want people out there to do is go into your DMS and pull the numbers, right?"
DMS means dealer management system. It’s the computer system car dealers use to keep track of inventory and sales data.
DMS stands for dealer management system. It’s the software dealers use to run their day-to-day operations and track sales, inventory, and customer/account information.
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