271 - The EV Promotion Episode
About this episode
Gary and James McKee-Me discuss the shortcomings of current electric vehicle (EV) advertising, emphasizing the lack of practical education about living with an EV. They critique typical car ads for focusing on aesthetics and range without addressing real-life usage, charging challenges, and lifestyle benefits. They propose a mass media campaign funded by multiple stakeholders to better educate consumers on the EV experience. The conversation also covers dealer knowledge gaps, misinformation in media, and the need to normalize EVs through peer influence and realistic messaging. They share ideas for impactful adverts contrasting EVs with petrol cars in everyday scenarios.
In this conversation, Gary Comerford and James McKemey discuss the current state of electric vehicles and the significant gaps in education and promotion surrounding them. They explore the role of original equipment manufacturers (OEMs) in marketing EVs, the challenges posed by misinformation, and the importance of home charging.
This discussion emphasizes the need for a comprehensive public education campaign to inform potential EV users about the benefits and realities of living with electric vehicles. They also touch on the future of charging infrastructure and the necessity of addressing public perception to facilitate wider adoption of EVs.
In this conversation, Gary Comerford and James McKemey discuss the current state of electric vehicles (EVs) and the significant gaps in education and promotion surrounding them. They explore the role of original equipment manufacturers (OEMs) in marketing EVs, the challenges posed by misinformation, and the importance of home charging.
The discussion emphasizes the need for a comprehensive public education campaign to inform potential EV users about the benefits and realities of living with electric vehicles.
They also touch on the future of charging infrastructure and the necessity of addressing public perception to facilitate wider adoption of EVs.
Guest Details:
James McKemey is the founder of Rapid Charge Paradox, a consultancy helping organizations navigate the transition to EVs and the role of charging infrastructure. With 14+ years' hands-on experience in EV charging at Pod Point and deep expertise in EV related policy, James specializes in bridging the gap between decarbonisation ambitions and real-world delivery. He works with organisations to solve the practical challenges of fleet electrification, and writes extensively about EV uptake, policy matters and EV charging business models & infrastructure deployment.
The EV Musings Podcast is sponsored by Zapmap, the go-to app for EV drivers, helping you find and pay for public charging with confidence.
Links in the show notes:
Episode produced by Arran Sheppard at Urban Podcasts: https://www.urbanpodcasts.co.uk
(C) 2019-2026 Gary Comerford
Support me:
Patreon Link: http://www.patreon.com/evmusings
Ko-fi Link: http://www.ko-fi.com/evmusings
The Books:
'So, you've gone electric?' on Amazon : https://www.amazon.co.uk/dp/B07Q5JVF1X
'So, you've gone renewable?’ on Amazon : https://amzn.to/3LXvIck
Social Media:
EVMusings: Twitter
Porsche Taycan
"... can forgive one of them because it was a Porsche Taycan, a Porsche Macan I was driving in,"
Porsche Macan
"because it was a Porsche Taycan, a Porsche Macan I was driving in, so maybe they don't like to giv..."
Tesla Model 3
"and you're now a bad mum, right? I've got a Model 3 at the moment. If I leave my kid in the car"
Land Range Rovers
"...nd where I live, where they all like their diesel Range Rovers and things like that, is-"
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