289 - The User Experience Episode
About this episode
User experience is the real battleground in public EV charging, and the episode argues that many failures aren’t about charging hardware—they’re about confusing interfaces, awkward payment flows, and poor connector selection. Gary recounts a tense stop at an ABB charger where a new driver with a low-battery Tesla couldn’t get charging started due to non-intuitive UI and incompatible connectors. He contrasts that with effortless Tesla V4 Supercharging and then breaks down design choices: single vs dual card readers, tiny screens, and why “select connector on screen” shouldn’t be necessary. He also shares help-desk frustrations and calls for more intuitive, plug-and-charge-like behavior.
In this episode Gary explores the user experience challenges in EV charging stations, contrasting good and bad examples, and discusses how design improvements can enhance usability for all EV owners.
Key Topics:
- User experience challenges in EV charging stations
- Comparison of charging experiences: Tesla vs others
- Design flaws in current EV chargers
- Payment and authentication issues in charging
- Potential solutions for better EV charging UX
Chapters
00:00 Introduction to EV Musings and Gary's Experience
01:32 The Young Lady's Charging Dilemma and UX Failures
03:44 Contrasting Easy and Difficult Charging Experiences
04:49 Payment Methods and User Experience in Charging
06:27 Design Flaws in Charger Interfaces and Hardware
08:03 The Impact of Screen Size and Interface Design
09:23 Multiple EVSEs and Connector Selection Challenges
10:47 Plug and Charge and Auto Charge Technologies
12:15 Payment Processing and Standardization Issues
13:42 Cost vs. UX: Are Better Chargers Worth It?
15:09 Tesla's Seamless Charging Experience
17:00 Real-World Charging Failures and Hardware Limitations
18:48 The Future of User-Centric EV Charging Design
Links
Tesla Supercharger V4 - https://www.tesla.com/supercharger
ABB Charging Stations - https://new.abb.com/ev-charging
Kenpower Charging Interface - https://kenpower.com
GridServe EV Charging - https://gridserve.com
Plug and Charge Technology - https://ev.com/plug-and-charge
EV Musings Podcast - https://evmusings.com
The EV Musings Podcast is sponsored by Zapmap, the go-to app for EV drivers, helping you find and pay for public charging with confidence.
Episode produced by Arran Sheppard at Urban Podcasts: https://www.urbanpodcasts.co.uk
(C) 2019-2026 Gary Comerford
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Mentioned in this episode:
Zapmap
The EV Musings Podcast is sponsored by Zapmap, the go-to app for EV drivers, helping you find and pay for public charging with confidence. Zapmap is free to download and use, with subscription plans for enhanced features such as using Zapmap in-car on CarPlay or Android Auto, and discounted charging across thousands of charge points. Download the app from the Apple App Store or Google Play Store or find out more at www.zapmap.com.
ZapMap
Download Zapmap and you’ll get the UK’s most comprehensive charging map in your pocket, with a range of filters so you can personalise the map to suit your specific EV model. So it’s easy to find the best charge for you, whether you’re charging on-street, en-route, or at your destination. You can even see live charger availability and price information in the app, helping you choose your charger at-a-glance, and turn up with total confidence that it will work, it will be available, and it will be in your budget. Plus you can pay through the app, or with a tap of the Zapmap charging card, at thousands of charge points nationwide. No need to download a different app for each charging network. You can download Zapmap for free, or check out Zapmap Premium for charging discounts, in-car compatibility, and additional filters
EV charging user experience
"On the show today, we'll be looking at the user side of EV charging and why it's not always optimal."
They’re talking about how charging feels to the driver. It’s not just whether the charger works—it’s also how hard it is to use, pay for, and get started.
This episode focuses on the “user side” of EV charging—how easy or confusing it is to find a charger, start/stop sessions, and pay. Even when charging hardware works, the experience can vary a lot depending on apps, payment methods, and charger interfaces.
start and stop chargers
"...I know how to start and stop chargers. I know which payment methods work best for me..."
Starting and stopping charging is the process of telling the charger when to begin and when to finish. If you don’t do it right, the charger may not charge properly or you might get billed incorrectly.
“Start and stop” refers to the steps required to begin a charging session and properly end it so billing and session records are correct. User confusion here can cause failed sessions, repeated attempts, or incorrect payments.
public charging network
"As a general rule of thumb, I'm quite happy with the charging experience I have on the public network."
Public charging networks are the companies that run chargers you can use in public. They may each have their own way to start charging and pay.
A public charging network is the operator/roaming ecosystem that runs chargers in public places and handles authentication and payment. Different networks can require different apps, card readers, or login steps, which affects how smooth the experience is.
payment methods
"I know which payment methods work best for me, which apps to download, and which units you need to plug in, then authorize..."
Payment methods are the ways you pay to charge your car at a public station. Some chargers work best with certain apps or cards, and using the wrong one can stop you from charging.
Payment methods are the different ways drivers can authenticate and pay for public charging (e.g., app-based accounts, RFID cards, or contactless payments). The “best” method can vary by network and charger, which is why new EV drivers can struggle.
authorize
"...which units you need to plug in, then authorize, and which you need to authorize and then plug in."
Authorize means the charger checks that you’re allowed to charge and pay. If authorization doesn’t happen correctly, the charger may refuse to start.
To “authorize” is to confirm your identity/payment permission so the charger allows the session to start. Authorization steps can be app-based or card-based, and failures here are a common cause of drivers getting stuck at chargers.
charger accuracy
"...Craig from last season's episode 277, the charger accuracy episode, where we looked at whether chargers actually deliver what they say they're delivering."
Charger accuracy means whether the charger actually does what it says it will do. If it doesn’t, you might get less charging speed or a session that doesn’t behave as expected.
Charger accuracy refers to whether chargers deliver what they claim—such as the expected power, energy, or session behavior. If accuracy is off, drivers can be surprised by slower charging or unexpected session outcomes, worsening the user experience.
charger screen
"...staring at her phone and looking at the charger screen. After a few moments, it became obvious that she was stuck."
That’s the display on the charger itself. It tells you what’s happening and what to do next, but if you don’t recognize the messages, it can be confusing.
The charger screen is the on-device interface that shows status, prompts, and error messages during a charging session. When it’s unclear—or when the driver doesn’t know what the prompts mean—it can lead to a stuck or failed session.
state of charge
"Now, it turned out that the car was her brother's... The car was at 1% state of charge, and she had no idea what to do."
State of charge (SoC) is the battery’s current charge level, usually shown as a percentage. Starting at 1% SoC can increase urgency and reduce buffer for errors—if the session fails, the driver may have very limited options to recover.
Tesla Model S
"And the fact that because it was a model S, it had a connector that wasn't compatible with the unit without actually having an adapter. It was the next standard, not CCS."
This is a Tesla Model S, and it has its own charging plug/port. If the charger you’re using doesn’t match that plug, you may need an adapter to charge.
The Tesla Model S is Tesla’s flagship sedan, and it uses a specific charging connector setup. In this segment, the key point is that the station’s connector type didn’t match the car’s port without an adapter.
ABB
"But the unit we were using an ABB unit with both Chadmo CCS and AC connectors on the same unit had one of those small interface screens with the little icons at one side and a not very intuitive design."
ABB is a company that builds EV charging stations. The point here is that the charger hardware wasn’t the only problem—the way it was set up to use was confusing.
ABB is a major industrial company that also makes EV charging equipment. Here, the episode highlights that even with a capable charger (multiple connector types), the interface and workflow can still be frustrating.
start the charge in the app
"It took him less than 10 seconds to make the connection and I started the charge in the app while sitting in the driver's seat."
Instead of using the charger screen, you can start charging from your phone. In this story, that made the whole process much faster and easier.
Starting a charging session from a smartphone app is a common modern workflow for EV charging. The episode uses this as an example of a smoother user journey: plug in quickly, then initiate charging in the app.
Google Pay or Apple Pay
"Now for a good user experience, what some sites do now is they allow you to pay using your phone either via Google Pay or Apple Pay."
Google Pay and Apple Pay are ways to pay with your phone. They make checkout easier because you don’t have to manually enter all your card information.
Google Pay and Apple Pay are mobile payment systems that let users pay without typing card details. The segment frames them as a UX improvement for e-commerce checkout flows by reducing friction and speeding up payment.
card reader
"The first thing I talked about was the card reader. Now I've been to chargers where there's a card reader by the screen and another card reader a bit lower down."
A card reader is the part of the charger where you pay or prove you’re allowed to charge. Where it is and how many there are can make the process easier or more confusing.
A card reader is the hardware interface on a charger that reads payment or access cards. The speaker focuses on how reader placement and whether there’s one reader or multiple readers affects driver confusion and the speed of starting a session.
RFID vs bank payment cards
"One of these is for RFID cards such as the Zatmuc card, the other for bank payment cards... Regardless of whether I'm using an RFID card or my bank card I swiped in one place."
They’re talking about two kinds of cards: special membership cards and normal bank cards. If the charger makes you figure out which one goes where, it’s more annoying.
The segment contrasts RFID cards (often operator/membership access) with bank payment cards (standard debit/credit). The key UX issue is that different card types may require different readers or steps, which can create confusion even if the end result is the same.
Kempower
"Now I've been to Kempower Chargers where the RFID reader is directly below the screen but the payment card reader was located several feet lower on the column supporting the screen."
Kempower makes EV charging stations. Here, the host is using Kempower as an example of how charger screens and readers can be placed in ways that confuse (or help) users.
Kempower is an EV charging hardware and network provider known for charger designs and user experiences. In this segment, the speaker highlights Kempower’s layout choices (RFID below the screen, payment reader lower) and later its QR-code-based monitoring.
plug and charge
"Now I've been to Kempower Chargers where the RFID reader is directly below the screen but the payment card reader was located several feet lower on the column supporting the screen. Very easy to not notice if you don't know what you're looking for. Then I moved on to the screen itself. Now I'll be totally up front here and say that I think the ideal charger has no screen at all. You just plug a cable in and the card deals with everything i.e plug and charge."
Plug and charge is an EV charging workflow where the vehicle and charger automatically authenticate and start a session after you plug in—typically without tapping a card or using a screen. It’s designed to reduce user steps and friction at public chargers.
user interface (UI) design
"But the whole design of the user interface is an area where great improvements can be made. Some are actually quite good. I love the Kempower interface which allows you to monitor your charge by scanning a QR code on your phone and checking things out on the linked web page."
UI design here refers to how charger screens, instructions, and workflows guide users to start/stop charging. The speaker argues that poor UI forces users through extra steps and increases the chance of mistakes, especially when multiple connectors/EVSEs are present.
QR code
"I love the Kempower interface which allows you to monitor your charge by scanning a QR code on your phone and checking things out on the linked web page."
A QR code is a scannable code that can link to a webpage or app flow. In this segment, the speaker notes that Kempower uses a QR code to let users monitor charging via a phone.
EVSE
"That this is particularly apparent when you're using a single charger that has two EVSEs in it. So an EVSE is a physical device that can charge an EV. On some units there is a single EVSE that unit can charge one vehicle at a time. On some chargers there are two EVSEs and these can charge two vehicles simultaneously through two separate cables."
EVSE is the charging unit that actually supplies electricity to your car. Some chargers have one charging channel, and others have two so two cars can charge at once.
EVSE stands for Electric Vehicle Supply Equipment—the charging hardware that delivers power to an EV. A single EVSE can typically charge one vehicle at a time, while some stations include two EVSEs to support simultaneous charging.
podpoint
"Ironically if I'm using a double headed AC charger such as those operated by BP poles or podpoint I don't have to tell it which device I'm using I just plug it in and present my payment card."
Pod Point is a company that provides EV charging. Here it’s mentioned because their charger behavior is simpler: plug in and it starts.
Pod Point (often written Pod Point) is an EV charging company/network. The speaker mentions it as an example where a double-headed AC charger can automatically determine which EVSE you plugged into.
pre-authorizations
"Now I don't want to get into the integrity of pre-authorizations and comms with the payment providers etc but I do want to look at this and say there's a standard for this."
Pre-authorization is when your card gets a temporary hold before the final charging cost is known. It’s a common payment step, but it can be confusing.
Pre-authorizations are payment holds placed by payment providers before the final charge amount is confirmed. The speaker says they won’t dive into the integrity of these holds or the communications involved.
CPOs
"...and CPOs are buying these by the dozen or even higher for some sites."
CPO stands for “Charge Point Operator,” the company that owns and operates charging hardware and typically manages pricing, uptime, and user access. The speaker questions whether CPOs prioritize user experience improvements.
Tesla chargers
"Do they recognize that Tesla chargers which have exactly the same engineering design constraints as non Tesla chargers don't have these user experience issues?"
Tesla chargers are used as a comparison point for user experience. The speaker claims Tesla chargers share similar engineering constraints with non-Tesla chargers but deliver fewer UX issues, implying software/workflow matters.
Tesla app
"Even using the Tesla app is easier than using an app with other chargers and the Tesla app isn't designed purely for charging. It's a general Tesla app which just happens to have charging functionality included."
They’re saying the Tesla phone app is simpler than other charging apps. Even though it’s not only for charging, it still makes starting a charge easier.
The Tesla app is cited as easier to use than other charging apps because it’s integrated into the broader Tesla ecosystem. The speaker argues that app design and user flow can materially affect perceived charging quality.
user experience (UX)
"the payment processing works the screens work the charger works but in a lot of cases the user experience when using these chargers is suboptimal."
UX just means how easy and pleasant something is to use. With EV chargers, it’s not only about charging—it’s also about how the screen, buttons, and payment steps feel and work for real people.
Even if a charger is technically capable, the day-to-day experience—how easy it is to start, pay, and use—can still be frustrating. In EV charging, UX issues often come from confusing interfaces, unclear prompts, or hardware/software behavior that doesn’t match how drivers expect it to work.
stop button
"we've changed the stop button on the screen from red to green so that it matches the other buttons there's nothing else we can do to"
They changed the charger’s stop button color to make it look like the other buttons. The idea is that clearer button design helps people avoid pressing the wrong thing.
The speaker describes a UI change where the charger’s stop button color was changed (red to green) to match other buttons. This is an example of using visual design cues to reduce user mistakes and improve clarity during charging sessions.
seven kilowatt charger
"with a charging issue I encountered on a seven kilowatt charger at the venue of a conference I attended."
Seven kilowatts is how fast that charger can deliver power. The important part here is that even a fairly typical charging speed can still cause problems if the cable handling isn’t user-friendly.
Seven kilowatts (7 kW) is a common AC charging power level. The speaker’s example shows that even at modest power, the user experience can be undermined by cable/connector behavior like locking.
physically turn the charger off at the cabinet
"[1107.3s] actually have access to the charger software would need to come out and physically turn the charger off at the cabinet."
This describes a manual, on-site intervention where the charger is shut down at the electrical cabinet rather than fixed remotely. It’s a sign of limited remote access or software control, which can prolong downtime.
ZAP map
"Plus you can pay through the app or with a tap of the ZAP map charging card at thousands of charge points nationwide. No need to download a different app for each charging network. You can download ZAP map for free or check out ZAP map premium for charging discounts..."
ZAP map is an app for finding EV chargers. It can show which chargers are working right now and what they cost, so you don’t have to guess or download lots of different apps.
ZAP map is a UK-focused EV charging app that helps drivers find charging stations. It can show live availability and pricing, and it’s designed to reduce the need to juggle multiple charging-network apps.
charging discounts
"You can download ZAP map for free or check out ZAP map premium for charging discounts in car compatibility and additional filters."
Charging discounts are deals that make EV charging cheaper. If you charge often, these discounts can add up.
Charging discounts refer to reduced electricity pricing or session costs offered through a premium subscription or partner program. For EV drivers, this can materially lower the total cost of charging over time.
car compatibility
"You can download ZAP map for free or check out ZAP map premium for charging discounts in car compatibility and additional filters."
Car compatibility in an EV charging app usually means the app filters chargers based on what your vehicle can use (connector types, charging standards, and sometimes power limits). This helps avoid selecting chargers your car can’t effectively use.
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