#394 - Used Car Pricing Strategies with Jason Berry
About this episode
Jason Berry returns to discuss effective used car pricing strategies and operational efficiencies in the dealership world. He shares insights from his experience managing a high-volume dealership and developing the Karketa software to streamline acquisition and reconditioning processes. Key topics include the importance of pricing adjustments, managing aged inventory, and leveraging data for informed buying decisions. Jason emphasizes the need for small dealers to access affordable data solutions to compete effectively in the market, making this episode a treasure trove of practical advice for dealership operators.
In this episode of The Independent Dealer Podcast, the boys welcome back Jason Berry to dive deep into the strategies that actually work when pricing used cars in today’s competitive market.
Here’s what you’ll learn:
💡 How to price smarter without racing to the bottom
📊 Tools and tactics Jason uses to stay ahead of market shifts
🚗 When to hold inventory and when to move it fast
⚡ Real-world tips to protect your margins and boost profitability
Whether you’re running a small lot or scaling a dealership, these insights will help you stay competitive, close more deals, and maximize every dollar.
👇 Don’t forget to like, comment, and subscribe for more strategies from industry experts!
#IndependentDealerPodcast #UsedCarPricing #DealerTips #CarBusiness #JasonBerry #AutomotiveStrategy #CarDealership
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Used car dealer, independent dealer, automotive, car sales, entrepreneur
Toyota A90
"We may take a skinnier deal but we turn the car in four days. Like today we took a skinny deal on a 90, it was like 90,000 mile Super Forester. I'm not like, yeah, I can make more money. Not super excited about the car having 90,000 miles and I can make two grand today."
Honda Cord
"...hose are the cars where it's like, hey, this is a Honda cord or it was a Honda CRV the other day, like turns o..."
Toyota Tundra
"...ike a, Hey, you know what, those those new Toyota Tundras are just completely flat or the, you know, the ne..."
Chevrolet Ev Silverado
"...re just completely flat or the, you know, the new EV Silverado, like just duds, like nobody wants them. Yeah, li..."
Honda Hrvs
"...m, you know, and like even down to like the Honda HRVs, similar type story. I don't do super well with a..."
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