5 Lessons Every Shop Owner Should Steal from the Top 10% What the 2026 PMA Benchmark Report ReallyTells Us [E264]
About this episode
PMA’s 2026 benchmark report becomes the springboard for five practical lessons on shop profitability—arguing that labor rate isn’t the separator. The bottom 10% charge more than the top 10% yet earn less, so owners should focus on operations and the “correct” labor rate tied to performance. Top shops also run higher productivity (about 60% vs 51%), rely on consistent processes, and push owners to act like CEOs by tracking key numbers weekly. Finally, winning shops invest in retention through clear expectations, coaching, and career paths.
5 Lessons Every Shop Owner Should Steal from the Top 10%
The 2026 PMA Benchmark Report is packed with data—but numbers only matter if you know how to apply them.
In this episode, Coach Chris Cotton breaks down the five biggest lessons hidden inside the report and explains why leadership, productivity, systems, and accountability consistently separate the best repair shops from everyone else.
If you've ever wondered what elite-performing shops actually do differently, this episode provides practical, actionable answers backed by industry data and real-world coaching experience.
In This Episode
- Why labor rate isn't the biggest profit driver
- The real reason productivity matters
- How top shops build repeatable systems
- Why owners become the growth ceiling
- What winning shops do to retain great employees
- Practical action items you can implement immediately
- The numbers don't lie—and this report proves that great leadership always wins.
The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.
Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/
Check out their podcast here: https://autorepairmarketing.captivate.fm/
If you would like to join their private Facebook Group, go here: https://www.facebook.com/groups/autorepairmarketingmastermind
Connect with Chris:
AutoFix-Auto Shop Coaching
www.aftermarketradionetwork.com
940-400-1008
Facebook: https://www.facebook.com/AutoFixAutoShopCoaching
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Email Chris: [email protected]
The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/
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productivity is primarily a leadership metric
"I don't because productivity is primarily a leadership metric. Low productivity usually means something upstream is broken."
They’re saying productivity isn’t just about how hard technicians work. It’s also about whether the leaders set things up—like scheduling and workflow—so the shop can run smoothly.
Here, productivity is treated as a leadership responsibility because it reflects how well the shop’s systems support technicians. If productivity drops, the diagnosis should start upstream (processes, scheduling, approvals) rather than blaming individuals.
inspections
"Maybe dispatch, maybe inspections, maybe estimate approval, maybe parts flow, maybe communication,"
Inspections are the shop’s checks to figure out what’s wrong with the car. If different people inspect differently, the shop can’t estimate and fix cars consistently.
In an automotive shop context, inspections are the standardized checks that identify issues and document findings before repairs are approved. The point here is that inconsistent inspections lead to inconsistent estimates and repair outcomes.
estimate approval
"Maybe dispatch, maybe inspections, maybe estimate approval, maybe parts flow, maybe communication,"
Estimate approval is when the customer agrees to pay for the proposed repairs. If that step is slow or handled differently each time, the shop can get backed up.
Estimate approval is the step where the advisor presents the repair estimate to the customer and gets authorization to proceed. Delays or inconsistencies in approval can stall work and reduce shop productivity.
dispatch
"Maybe dispatch, maybe inspections, maybe estimate approval, maybe parts flow, maybe communication,"
Dispatch is how a shop assigns work to technicians. If it’s not working well, techs can end up waiting for jobs or getting too many at once.
In a repair shop, dispatch is the workflow step where jobs are assigned and routed to the right technician at the right time. If dispatch is broken, technicians may be idle or overloaded, which shows up as low productivity.
parts flow
"Maybe dispatch, maybe inspections, maybe estimate approval, maybe parts flow, maybe communication,"
Parts flow is how parts move through the shop—from ordering to getting them to the technician. If it’s messy, cars wait on parts and the shop falls behind.
Parts flow is the shop’s process for ordering, receiving, staging, and delivering parts to the job in the right sequence. Poor parts flow causes waiting time, rework, and missed production goals.
great shops build great processes
"Lesson number three, great shops build great processes. One of the most important findings in the report I think is that organization and processes remain the industry's biggest weakness."
The point is that the best shops run on clear, repeatable steps. Instead of hoping one person is great, the whole shop follows the same process so results are consistent.
This is the idea that top-performing automotive service businesses rely on repeatable processes rather than relying on individual heroics. Standardized systems help ensure inspections, estimates, and follow-ups happen consistently across technicians and advisors.
production goals
"Does everyone know today's production goals? Does everyone knows yesterday's numbers?"
Production goals are the shop’s targets for how much work it wants to get done. If the team knows them, it’s easier to plan and stay on track.
Production goals are the shop’s planned targets for throughput (e.g., jobs completed or labor billed) over a given day or period. When everyone knows the goals, work planning and scheduling are more consistent.
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