A Dealer CALLED IN to DESTROY My Business Then Asked to Work Together!
The Price Isn’t Right: Car Negotiations w/ Delivrd
A Dealer CALLED IN to DESTROY My Business Then Asked to Work Together! The Price Isn’t Right: Car Negotiations w/ Delivrd · Jun 15, 2026
A Dealer CALLED IN to DESTROY My Business Then Asked to Work Together!

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A Dealer CALLED IN to DESTROY My Business Then Asked to Work Together!
Brand

Scout

Scout is the new off-road-focused brand Volkswagen is associated with in this discussion. The host frames it as a brand launch that hasn’t put a single car on the ground yet, and argues that the company’s strategy and timing are part of why it’s facing shutdown and legal pressure.

Volkswagen Did Volkswagen
Car

Volkswagen Did Volkswagen

The Volkswagen ID. Buzz is a van that uses electricity instead of gas. It’s made to carry people or cargo, and it’s part of Volkswagen’s electric-vehicle lineup. It comes up in discussions about how companies plan and spend money on different electric models.

Concept

lobby congress

“Lobby congress” refers to trying to influence lawmakers through political advocacy. The host uses it to contrast two approaches—spending money on political influence versus spending it on building a new brand—arguing that Volkswagen chose the latter.

Company

NAD

NAD is referenced as a party suing Volkswagen “up to Wazoo,” implying a large number of legal actions or aggressive litigation. The segment doesn’t define what NAD stands for, but it’s clearly used as a legal pressure point in the host’s argument.

Concept

calculated risk

A “calculated risk” means taking a gamble on a plan because you think it will work out. The host is saying Volkswagen decided to try launching Scout even though there were big risks involved.

Term

sticker

“Sticker” means the price printed on the car’s window label. The host is saying some dealers charge way more than that printed price.

Ford F-150 Lightning
Car

Ford F-150 Lightning

The Ford F-150 Lightning is a pickup truck that runs on electricity instead of gasoline. Because it’s a newer, high-demand type of vehicle, some dealers may try to sell it for more than the listed price. That’s why it’s brought up when talking about negotiating the final purchase cost.

Term

MSRP

MSRP is the price the carmaker lists as the starting point for the car’s cost. A dealer can still charge more or less than that number.

Concept

dealer markup

Dealer markup is when the dealer charges more than the listed price. The host suggests it happens when cars are scarce and dealers think people will pay anyway.

Concept

vote with their wallet

The phrase means customers send a message with their buying decisions. If people don’t want to pay a certain price, they can choose not to buy, and that pressure can push prices or practices to change.

Term

payments

Here “payments” means what you pay each month for the car, usually through a loan or lease. The host is saying that monthly payment pressure doesn’t automatically make car sales drop.

Term

franchise laws

“Franchise laws” are rules that control how car brands are allowed to sell cars through local dealerships. They often limit the brand from selling directly to customers, which affects how much dealers can negotiate and how prices are set.

Term

direct to consumer

“Direct to consumer” means buying a car straight from the manufacturer instead of going through a dealer. The host’s point is that even then, the car still has to be shipped and delivered, which creates real costs.

Toyota RAV4
Car

Toyota RAV4

The Toyota RAV4 is a popular SUV. The host is using it as an example to explain that even if you buy online, the car still has to be delivered through the supply chain—often starting with a dealer.

Term

destination charge

A destination charge is the cost of getting the car from the factory to the place it’s sold. The host is arguing that if you skip the dealer and ship to one customer directly, it usually doesn’t reduce shipping cost.

Term

chip shortage

A chip shortage means there weren’t enough computer chips for cars. If manufacturers can’t make as many cars, the prices can rise because supply is limited.

Tesla Model Y
Car

Tesla Model Y

The Tesla Model Y is an electric SUV/crossover. The host is using it as an example that car prices can go up when parts are scarce, even for the same model.

Concept

personalized pricing

Personalized pricing means the price you see could be different from someone else’s based on what the company thinks you’ll pay. The host compares it to how apps give different coupons to different people.

Tucson
Car

Tucson

The Tucson is a Hyundai SUV that people often compare when shopping for a crossover. The host is using it to illustrate that shoppers look at multiple models, and pricing could be targeted based on that behavior.

Concept

data

Here, “data” means the information an app or company has about you. The host is saying that different people can get different offers because the system knows different things about them.

Concept

loyalty app

A loyalty app is an app that gives you rewards or discounts for using a service. The host is saying companies discount people who are more likely to keep using it.

Concept

dealership's profit

“Dealership’s profit” means how much money the car dealer makes from the sale. If the dealer’s profit is small, they can’t usually discount the car much more without losing money.

Concept

below cost

“Below cost” means the dealer would be selling the car for less than it cost them. Dealers usually won’t do that because they’d lose money on the deal.

Hyundai Elantra
Car

Hyundai Elantra

The Hyundai Elantra is a regular, everyday car meant for commuting and errands. It’s usually sold in different versions, and the price can change based on promotions and dealer pricing. That’s why it can be used as an example when people talk about negotiating the final cost.

Hyundai Sonata
Car

Hyundai Sonata

The Hyundai Sonata is a common, everyday family sedan. The hosts mention it to show that two people can pay different prices for the same model at a dealership.

Concept

one-price stores

A one-price store is a dealership where the car has one set price for everyone. The idea is that you don’t haggle, so the deal feels more straightforward.

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