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AD #4323 - Porsche Plans Massive Job Cuts; Rising Tech Costs Signal New Chip Shortage; New Ford Electric Pickup Design Details

AD #4323 - Porsche Plans Massive Job Cuts; Rising Tech Costs Signal New Chip Shortage; New Ford Electric Pickup Design Details

Autoline Daily Jun 22, 2026 9 min
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About this episode

Chip shortages are back on the radar, tied to geopolitical shipping disruptions, and the ripple effects show up in ADAS pricing and automaker capacity planning. Porsche is “planning for lower capacities in the future,” while Toyota’s RAV4 demand outpaces supply during model changeovers. Elsewhere, European automakers are pushing shared open software platforms to cut development costs and speed launches, and Stellantis is testing solid-state batteries in the U.S. Ford’s upcoming electric pickup design details also come into focus.

Technical Too Afraid to Ask
Term

chip shortage

"We've been warning for months that we're on the verge of another chip shortage, and now we're starting to see the impact..."

A chip shortage is when car factories can’t get enough computer chips. Since cars need chips for lots of systems, it can delay production and make cars more expensive.

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Term

semiconductor fabrication

"...helium wasn't getting through the straits of Hormuz and it's needed for semiconductor fabrication."

Semiconductor fabrication is how computer chips are made. If the inputs needed for that process can’t get through, chip supply can get delayed.

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Place

straits of Hormuz

"...helium wasn't getting through the straits of Hormuz and it's needed for semiconductor fabrication."

The Strait of Hormuz is a major shipping route in the Middle East. If traffic there gets disrupted, supplies needed for manufacturing can be delayed.

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Term

advanced driver assistance system

"That advanced driver assistance system now costs about fifty one hundred bucks, but with automaker subsidies..."

An advanced driver assistance system is the tech that helps you drive, like keeping in the lane or managing speed. It depends on electronics, so shortages can change what cars cost or when they arrive.

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Company

BYD

"BYD's chairman Wang chiang Fu brags that his company will be the biggest in the world in five years, but sales are sinking..."

BYD is an EV company mentioned in the context of reorganizing how it engineers and manages different car brands. The goal is to respond to slowing sales and improve focus.

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Term

R and D operations

"restructuring is R and D operations into five different brand units..."

R and D operations are the company’s research and development work—basically, where new technology and products get created. Here it’s about how BYD is organizing its EV engineering teams.

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Term

evy platforms

"There will be one core R and D Group that will handle things like evy platforms, battery chemistry, and electronic architectures."

An EV platform is the basic “car design foundation” used to build electric vehicles. If a company reuses the same foundation across models, it can build cars faster and more efficiently.

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Term

battery chemistry

"There will be one core R and D Group that will handle things like evy platforms, battery chemistry, and electronic architectures."

Battery chemistry is what the battery is made of inside. Different battery types can charge differently and last longer or shorter, and they can also change the car’s cost.

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Term

electronic architectures

"...battery chemistry, and electronic architectures."

Electronic architecture is how all the car’s electronics are set up and connected. It affects how easily the company can add features and build many different models on similar systems.

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Company

Porsche

"With sales falling, Porsche wants to speed up its efforts to reduce costs... Porsche has to make money even with fewer cars."

Porsche is talking about cutting jobs and reducing costs because it expects to sell fewer cars than it planned for. The idea is to match production to demand so they don’t have to discount as much.

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Term

capacity

"Michael Lyter says... we are planning for lower capacities in the future... built capacity for as much as four hundred thousand vehicles."

In manufacturing, capacity is how many vehicles a factory (or company) can produce over a given time period. If capacity is set too high relative to demand, it can lead to excess inventory and pressure to discount.

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Term

vehicle inventory

"By reducing its capacity and in return lowering its overall vas vehicle inventory, Portia may not need to resort to discounting its models."

Vehicle inventory is the number of unsold cars available. If there are fewer unsold cars, dealerships often don’t have to discount as aggressively.

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Car

Ferrari Luce

"...hing could create owners that speak poorly of the Luce and that could hurt the EV's resale value. Howeve..."

The Ferrari Luce is a Ferrari electric car. The podcast is talking about how the way owners feel about the car—especially things like day-to-day use—can affect how much it’s worth later when people try to sell it. If owners have problems or complaints, future buyers may be less willing to pay as much.

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Term

allocation

"However, Ferrari does operate an allocation system for its most popular models and favors owners that have multiple cars..."

An allocation system is when a carmaker limits how many cars each dealer or customer can get. If demand is high, you may need to be in the right “queue” to buy certain versions.

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Car

Toyota RAV four

"Toyota is struggling to keep up with US demand for the Rev four... One dealership in California alone has eight hundred customers waiting..."

The Toyota RAV4 is a popular SUV. This segment is about how factory changes can slow deliveries, so dealers may have customers waiting for months.

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Term

model changeovers

"Changeovers for the new model at its plants in Japan and Canada have slowed down shipments to dealers."

Model changeovers are when a factory switches to building a new version of a car. That switch can temporarily slow production, so dealers get fewer cars for a while.

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Term

day's supply

"Toyota is now counting inventory in ours supply rather than day's supply."

“Days’ supply” is a way to estimate how many days of cars are sitting in inventory. If the company changes how it measures that, it can change how shortage problems look on paper.

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Term

open source collaboration

"Developing software to find vehicles isn't easy and it isn't cheap either, So European automakers and suppliers started an initiative last year to pull their re resources through an open source collaboration."

This is when multiple companies work together using shared software building blocks. The idea is to avoid each company reinventing everything, which can lower costs and speed up new car development.

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Term

time to market

"They're aiming to have a production vehicle using the shared open platform by twenty thirty, and they say the project will help cut development costs by up to forty percent and speed up time to market by thirty percent."

Time to market just means how long it takes to get a new product ready to sell. Shorter time to market usually means the company can launch updates or new models sooner.

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Term

solid state battery

"We knew that Stilantis was an investor in solid state battery startup Factorial, but we didn't know how much... Earlier this month, the two companies started testing solid state batteries in the US, integrating them into a Dodge charger Daytona."

A solid state battery is a newer type of battery that uses a solid material instead of a liquid inside. It’s being tested because it could store more energy and be safer than today’s batteries.

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Company

Stilantis

"We knew that Stilantis was an investor in solid state battery startup Factorial, but we didn't know how much."

This is referring to Stellantis, a big car company. They invested in a battery startup and are helping test new battery tech in real vehicles.

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Car

Dodge charger Daytona

"Earlier this month, the two companies started testing solid state batteries in the US, integrating them into a Dodge charger Daytona."

The Dodge Charger Daytona is an electric version of the Charger. They’re using it to test new battery technology before it’s ready for production.

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Car

Ford electric pickup truck

"We're learning more about Ford's upcoming electric pickup truck that could be called the Ranchero. The company is releasing videos, and while it's heavily camouflaged, here's some design details that we can pick out."

They’re previewing a new Ford electric pickup. The design details they point out are meant to reduce drag and help the truck use a smaller (and cheaper) battery.

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Car

Ford Maverick

"... four door truck looks to be close in size to the Maverick it has a very flat front end with a fast windshie..."

The Ford Maverick is a small pickup truck with four doors, meant for everyday driving. It’s discussed because it’s easier to park and drive than bigger trucks, while still having a truck bed. The podcast also mentions its front design, which can affect how smoothly air moves around the vehicle.

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