Advertising Your Business In 2026. Plus, Paint Correction Talk. Episode #943
Pints and Polishing Auto Detailing Podcast
Advertising Your Business In 2026. Plus, Paint Correction Talk. Episode #943
Annotations will appear as you listen
0:00
64:20
Car
Morgan Six Plus
The Morgan Plus Six is a small, sporty car made by hand that looks like old-fashioned cars but uses new parts to go fast and be comfortable. It’s special because it mixes old style with new technology. People like to talk about it because it’s different from most cars you see.
Concept
Brian Mildren approach
It's a way some people take care of their cars that focuses on doing less work and keeping things original and clean.
Car
Lamborghini Urus
The Lamborghini Urus is a fast and fancy SUV made by Lamborghini. It looks cool and can go very fast like a sports car but also carries people and stuff like a regular SUV.
Car
Mercedes-Benz G-Wagon 6x6
The G-Wagon 6x6 is a big, fancy SUV with six wheels instead of four. It can drive over really rough ground and looks very unique because of its extra wheels.
Car
G-Class Gwagon
The G-Class is a fancy and tough SUV that can drive on rough roads but also feels very comfortable inside. It’s popular because it looks cool and can handle many types of driving. Some versions have extra wheels, which makes them even more special.
Car
Tesla Semi
The Tesla Semi is a big electric truck used to carry heavy loads over long distances without using gas. It helps save money and is better for the environment because it doesn’t pollute like regular trucks. People talk about it because it’s changing how big trucks work.
Term
pontoon
A pontoon is like a big tube that helps things float on water, often used in boats. Sometimes, it also means a type of vehicle or trailer shape.
Term
sticky buttons
Sticky buttons are buttons in a car that get stuck or don't press down easily, which can happen when the car is old or dirty.
Car
Porsche Cayman
The Porsche Cayman is a sporty car made by Porsche. The 2014 version is a popular model known for being fun to drive and having good balance because the engine is in the middle of the car.
Brand
Ferrari
Ferrari is a famous car company from Italy that makes very fast and fancy cars. Sometimes, their cars can have problems with parts like buttons or electronics.
Term
rubberized coating
A rubberized coating is like a tough, rubbery paint that protects parts of a car from getting scratched or rusty. It helps keep the car in good shape for longer.
Concept
clutch culture
Clutch culture means people who like driving cars with a stick shift, where you have to use a pedal called the clutch to change gears. It's about enjoying driving and being more involved with the car.
Term
full self driving
Full Self Driving means the car can do a lot of the driving by itself, like staying in lanes and stopping at traffic lights, so the driver doesn't have to do everything all the time.
Company
Bilo
Bilo is a company that makes products to help clean and fix scratches on your car's paint so it looks better.
Term
one step
A 'one step' product is something you use once to clean and fix scratches on your car's paint, so it looks shiny and smooth without needing multiple products.
Term
rotary
A rotary engine is a special kind of engine that spins in a circle instead of using pistons going up and down. It makes the car run smoothly and can go very fast. Mazda is the most famous company to use this engine.
Term
two step
A two step is a feature in some cars that helps keep the engine speed steady when you start driving fast, making it easier to get a good start in races.
Term
paint correction
Paint correction means fixing scratches and marks on a car's paint to make it look shiny and new again. It uses special tools and polishes to clean up the surface.
Term
paint enhancement
Paint enhancement is a way to make a car's paint look nicer by cleaning up small scratches and marks without doing a full, detailed fix. It helps the car look shinier and cleaner.
Car
Ford Flex
The Ford Flex is a big car that looks kind of square and can carry lots of people and stuff inside. It’s good for families because it’s roomy and comfortable. People talk about it because it’s different from other cars and works well for everyday use.
Part
differential oil
Differential oil is a special kind of oil that helps parts inside your car's differential move smoothly without wearing out. It keeps the car running well when turning corners.
Term
black piano
Black piano is a shiny black plastic that car makers put inside cars to make it look fancy, usually around buttons.
Term
leather ceramic coating
Leather ceramic coating is like a special protective layer put on leather seats or parts inside a car to keep them clean and stop them from getting damaged.
Term
black trim
Black trim means the black parts inside or outside a car that make it look nicer or protect it.
Term
coating high spot
Sometimes when a protective layer is put on a car, it can have little bumps or raised spots called high spots. These make the car's surface look uneven.
Term
compound
Compounding is a way to clean up scratches and marks on a car's paint by rubbing it with a special paste. It helps make the car look smooth again.
Car
Porsche 918 Spyder
The Porsche 918 Spyder is a very fast and fancy car that uses both a gas engine and electric power to go really quickly. It's special because it mixes new technology with sporty design, making it exciting for car fans. People talk about it because it’s a cool example of how cars can be both powerful and smart.
Concept
vehicle wraps
A vehicle wrap is like a big sticker that covers your car to change how it looks. People use it to make their car look cool or protect the paint underneath.
LIVE
Welcome to the Pints and Polishing podcast, the most influential and listened to podcast
in auto detailing.
Welcome to the community.
All right, welcome back.
This is a wonderful episode we'd love to do.
This is around the internet, around the Facebook groups and different things that people send
us.
Nick and I really enjoy these episodes.
Well, as we get to look at what people are doing and voice our opinions, they're a lot
of fun.
They really are.
You know, we've been saying a lot of stuff recently, Nick, and so I want to start off
with this question.
If you took the different platforms that are out there and the different quote unquote
characters on the platforms, who and which platform do you think will have the most wild
things in 26 Facebook Facebook?
Oh yeah.
I mean, Facebook by a mile, by a mile, I mean, in our world, I'm assuming you're saying in
our world.
Yeah, I mean, it seems the detailing world as a whole has adopted and kept Facebook longer
than most of the world.
It's why we, you know, pretty regularly say, get into the specialist group, ask questions,
make it valuable time because we know people are still in our industry on Facebook, exponentially
more than a lot of industries.
I mean, for whatever reason, it has just sheer number of people talking and it's more of
a question and answer platform, you know, where a TikTok, Instagram and those types
of places is just people putting out their own content, you know, and not really a ton
of interaction, maybe a few comments, things like that.
But, you know, YouTube, that stuff is more, you're coming here to watch my content, Facebook
seems to be the more opinionated place to me.
So, you know, it used to be, because you mentioned right like the journey, it used to be YouTube.
People would put out stuff on YouTube and the, I guess the audience or the, the those
of us who would love to, you know, cast our opinions on what they would put out, we would
mostly go after them because it was YouTube and it was kind of early and they would put
out their, here's how I would do it and we would, you know, well, you know, we would
dig at it.
I think people actually blow off YouTube now, don't you?
I don't know.
I find my, I'm opposite.
I found my weekend filled with YouTube.
No, no, I'm saying you're on YouTube.
I'm saying like crazy behavior, though.
That was your question.
You're right.
You're right.
You were on YouTube.
You're right.
Crazy behavior is gone.
You're right.
I don't see any.
I wonder if it's because the good quality just pushes forward.
The one I was going to bring up, which we'll talk about distribution here in a little bit,
but I was talking to a distributor last week and they were having massive success, you
know, in their words, having a lot of great success off a TikTok.
Sure.
Where we used to think TikTok was nothing but like people dancing around acting stupid.
Yeah, no.
It was really funny.
It's a different thing.
I had an interview recently with a guy and it was on the different episodes and we were
talking afterwards and I was like, listen, man, you remember that guy?
He was dancing with those people then after they sold their company on TikTok.
Like there was no way that he had success, right?
So there was this moment where we thought people thought they could put out things on
TikTok and it was like, yeah, we're awesome.
It's like, no, no, that platform has gone through an evolution.
I mean, there's no doubt about it.
I think it's turned more into like Instagram in a lot of ways where, you know, if you look
at our, you know, I'll just tell people about our social media.
We just put out stuff that pertains to us.
You know, a podcast forum is much different than, you know, what we put on Instagram or
TikTok or YouTube on, you know, on a video watching us work on something or clean some
glass or mess with some wheels and things like that.
I think the fascinating part of your question is I'm a little shocked at how crazy Facebook
can get.
I mean, there's some of the stuff we're sent and that is the platform where your name is
the most visible.
It's usually tied to a personal account or a business account where you can have an anonymous
Instagram, you can have an anonymous TikTok.
You can, it's like, people really put their name behind some pretty crazy stuff.
And even on the other platform, say like YouTube, even if people put out quote unquote
craziness, well, it's in a video form where they got other things going on and maybe they
don't hear everything on Facebook.
It's not about hearing because you read it is black and white buddy is right there.
You have to you have to say this.
For the last, like what, 18 months, probably two years, there are entire group chats on
our phone with insanity.
And I don't remember anything that isn't basically all Facebook related.
True, usually comes tied to that.
Yeah.
That's where we go.
Zuck, great job, man.
Zuck.
Yeah, like he's got people thinking it's just like no big deal.
Like, and we try to say for people doing this professionally, you know, everybody,
whether you believe it or not, somebody and then everybody sees what you're doing.
And I get asked this question a lot, especially about guys coming up in the
business or like, Hey, you don't do really a lot online except for hyper clean related
stuff.
And I go, if I thought I could provide value somewhere else, I think I would do it.
The problem is I've seen the toxicity and I just go, I can't provide value.
And, you know, we know people of all ages, 20, 40, 60 plus, whatever, that just have
no filter on Facebook.
And that's their prerogative.
It's their account, right?
Like you and I keep saying that.
He makes got some great ones.
But, but if I, but if I, if I would say right now, like what people that asked me, so I
could always point you to this episode, like, Hey, man, I go to the hyper clean
specialist group because I think I can provide value.
The rest of this stuff, I don't know with all the noise and all the craziness and all
the stuff, how do you, how do you provide value?
And I just don't think people ask that question enough.
Yeah.
I mean, the amount of times like when you and I used to talk, I was like, yeah, I
used to think because I bought into a theory.
And for those of you that can remember, I mean, we're talking six plus years ago,
it was a theory that you go leave comments in people's posts.
And it, it was a way of getting your name out there, quote, unquote, for marketing,
right?
Like go and help people go leave comments.
And when they ask a question, put out viable information.
Yeah, that title wave, so to speak, of nonsense inside of groups just blows right
over any viable, real kind of data that you can put out because a, somebody's
going to argue with you or be, I mean, it's just, there's no real point in it.
I mean, I guess it's what you're, it's like, I got to the, just to the point, I
just go, yeah, there's no real point.
Yeah, well, look, I mean, we, we, we were sent a post where somebody, you know,
wrote a post out and somebody responded to them and said, like, Hey, man, what
is going on here?
You know, this isn't how this all works.
And then it turns into this whole thing behind the scenes.
It's not even, even when you're trying to be constructive on a, you know,
private page or maybe in private and a DM, it just, it, it's all going to go
over people's heads.
We've gotten to this place and Facebook is, you know, I would say every
platform is like this, but Facebook is to an insane level that you can't make
it productive if you don't just agree with what somebody's saying.
If you say, Hey, I see this a little bit differently, that person's probably
going to DM you.
They're going to try to argue or they're going to argue with you publicly.
And to your point, you've learned lessons.
I've learned lessons, you know, for anybody not following clutch culture.
Boy, we've had some viral moments since we launched it.
And we're talking about millions of views.
You see the good, the bad and the ugly, right?
And you're never ever going to convince the ugly to see things your way.
And I think that's what Facebook has devolved into.
So if you're saying, where are we going to see the crazy?
I think Facebook's got to be the leader.
Well, let's get into it then.
Let's go into some Facebook groups.
Let's look at some posts, but let's get started with our own Facebook group.
That's the hyper clean specialist group.
And, you know, I'm curious, how many people have brought into the Brian
Mildren approach to this?
Because not a lot of work's being done.
I think there's a lot of sledding going on.
I I'm seeing nonstop PLPs, but not a whole lot of detailing content up there.
Hey, his, I think he's on snowblower duty today.
Yeah, they're getting hit.
Seems like some of you guys are having a tough go of it.
We're going to be in the 70th.
So I sent Mildren and a few other people.
I said, you know, pray for us to get through this week.
We're going to hit 80 by the weekend.
We're going to be 70s all week.
I said, we'll get through this.
You know, we'll get through this.
Keva, I'm definitely with him on the Hall of Fame of D's nuts.
That was funny.
That was a funny.
That was a good one.
And by the way, how'd that get through?
How did that get through DMV check?
You know, sometimes that stuff gets clawed back.
I don't know how many people nerd out on this stuff.
There'll be times you get letter and say, we're going to get ready your play.
Like that happens.
But in light, again, trying to hope that it cold snaps up there for you guys.
I bought another case, Keva, of cold snaps.
So you Bostonites and everybody up there.
Hopefully you guys will snap because this is our last day.
Like our forecast is the same as yours, man.
We're we're in the thirties today.
No, no walking.
No dog walked this morning because he was in the twenties.
I'm all you can't walk in the cold.
You can't you don't have a jacket.
Oh, no, no, no, no, no, I don't golf in the cold.
I don't fish in the cold, you know, I don't do anything in the cold.
But we are cold snapping.
We're going to be in good weather looking forward to it.
Right. So as the season gets started, let's get into some more of maybe less
PLPs and some more detailed stuff going on in the specialist group.
Right. Like, but that is with a big part of what we love about it.
So I do have this question coming out of
Krovetis Post, this was inside of the specialist group.
What's it like cleaning a vehicle where the owner removes the manufacturers logo
and puts his own personal brands logo on the truck?
Not too many of those coming through Tulsa, Oklahoma.
Yeah, you know, since I've been doing cars, we just did a URUS
where we did a full nameplate, you know, signatures on the door
sill on the the kick plates and all that kind of stuff.
It's cool to see.
Look, he was detailing a vehicle for it.
Shaq used to own I have 350 something.
I didn't really I didn't really dig into it.
But I got to tell you, it looked cool.
Yeah, look really cool.
Looked really cool.
Looked shakinator-esque, right?
Like you go, OK, that's it's almost like
the jeeps that we see a little too much.
It's like when you see a six by six, like G-wagon, stuff like that.
I mean, that stuff's always cool to see.
All right, so but the question I have on that and this is this is going to be out
of the box because, well, pretty soon, we're going to have a product
that some people will will use to to clean.
And that is asked, you know, we're going to get into questions about,
you know, later about about what to use and when to do.
And, you know, we're looking forward to what that's going to be.
We evidently won't talk about that right now because we don't have something out.
But I just wanted to kind of like, you know, perk some stuff, perk some things.
You know, what is the difference between a semi truck?
What's the difference between a pontoon?
Those are some of the things when I looked at that and when I thought
about people cleaning it other than him, I just look at all that and go, wow.
What's it going to be?
Who's going to have all these fun things?
And what does it look like?
You know, not a question for now.
We'll get over to the next one.
And that next one was about a Porsche, not about a Porsche that belonged to Shaq.
But a Porsche that was older, belonged to somebody.
Well, that Porsche had some buttons that were sticky.
So this was Danny says, oh, sticky Porsche buttons.
What do I do?
Revive isn't cutting it.
Is it straight to replacement?
It's a 2014 Cayman.
Yeah, I mean, sticky buttons.
It's a Ferrari issue.
There are certain Porsches that have gone through a certain European cars.
I mean, everything has kind of gone through it at some point.
The coding is, you know, to make it simple terms, it's melting.
That's essentially what happened in Ferraris.
And, you know, we had another post this week about revive
on on some oil that had been had stained the dash, right?
It was what like an essential oil type.
Yeah, it was like a diffuser.
I think one of the things we don't talk about enough is that, you know,
sometimes once something's damaged, it's damaged beyond repair.
So if you're talking about sticky buttons and it's a car that somebody
cares about and they want to get them fixed, you know, there's a company,
multiple companies now that you send off the buttons and they go ahead
and replace the coating and get it back to like new and with a more
modern coating on there.
But yeah, cause you're saying coating.
Just some people are going to be like, what are you talking about?
It's a rubberized coating, basically.
From the manufacturer.
Yeah, it's not somebody's something put on there.
So you just have to have it redone and there were just failure points.
There were, you know, certain things put into, you know, limited production
type type cars at times.
There have been some some moments of Chevy, I think dealt with this on some
stuff, if I remember once upon a time.
But you just have to send them off to get fixed.
I mean, I really, you can try some, some alcohol, but you're probably
going to create some ugliness.
You might get the sticky off, but all of a sudden you might have some
white spots and different things.
I might be gray instead of black.
Yeah, like you're going to be in some real, I know guys that have used
things like, you know, acetone and created some messes.
So you need to just talk, you know, if it's your car, you need to make the call.
But if it's a customer's car, you need to kind of be like, Hey, look,
this is a failed rubberized type of coating that just needs to be handled.
So, you know, we talk about paints and we talk about different things
that have by this traditional, whatever, right?
GMC traditionally solved, you know, Porsche tradition dot, dot, dot, right?
We get it.
So when we think about buttons and we think about this stuff and we go,
OK, he says it's a 2014.
So we are 16.
Now, my bad 12 years old, but maybe 13 from production.
Where do we do it?
Do we ever just have something in our mind?
We go, Hey, after so many years, we're going to let somebody know.
Is there certain brands that are more accustomed to this?
I mean, you know, when you talk about parts failures, which is to be considered
like there's a failure on a part of the car, you know, just like clear coat failure
or anything like that. I don't think it's universal.
I mean, certainly I've been around Caymans that didn't have this issue
from that time frame, but there could be a large production run, you know,
where you come across it and you go, this is what it is.
I mean, we've had this conversation about what we're seeing out of Shebbie and Ford.
The reason we're so anti using APC, so will he know he is, you know,
they change production and all of a sudden it's easy to fry a door.
You didn't fry every Ford.
I mean, you go back to some of those, you know, 2008 Ford, you could spray,
you could spray whatever you wanted on it. OK, that's not the case today.
So that's why, you know, when I see this kind of stuff, I just go,
this better be safe than sorry, better to be safe than sorry,
needs to be kind of the thing we move forward with because you don't know
when somebody's going to run into a production problem.
You just don't know it.
All right, let's get over to Drake.
Drake has this question, says he's still new to the hyper clean family.
Just a weekend warrior with a very small detailing business.
Drake, that that fits a great clientele of us, you know,
we're thankful for what you've been putting into the group over the past
months as you've been coming in. So, you know, you fit a great spot.
This is a wonderful community for you.
So he says that, you know, he's beginning to build up more
as he gets the other products that he was using, you know, used up.
And well,
he's not sure if there's any distributors in Southeast Texas.
I bring this up because I go, we had a recent Texas distributor just land.
You know, there's there's more coming.
There was another question, I think, about Florida.
Other people go into the group inside the specialist group and they'll say,
hey, you know, I got this person here, you know, is there a distributor there?
Oh, I know there's listeners that that they have shops or mobile
or fill in the blank with whatever they want to find themselves.
And they're asking themselves, was distribution right for me?
How do I know?
Because there's people asking, there's more and more as you're doing over
in clutch culture and getting the name of hyper clean out.
More people are starting to ask about it.
And if I'm somebody that's been considering it, listen, Derek from DJD,
you know, he says it's a biggest regret that he didn't get into it sooner.
Similar to you, like, well, what, how do I know if it's right for me?
I don't know too many people who've been doing this for, you know,
and for everybody that's a new listener, I'll just tell you what I've said
on this podcast a million times.
I started my business 15 years ago.
I wish I would have started a chemical business right alongside of it.
And that's what distribution allows you to do, right?
I've, matter of fact, I've said that for five years.
That's not like a new thing.
And I think we have a lot of people, DJD is a perfect example.
You know, we've seen guys like Mildren have good success with it.
We've seen all kinds of people.
I mean, we got multiple Canadian distributors now.
We got all of these things happening.
And then once everybody gets in and pulls the trigger, they go,
why didn't I do this sooner?
Now, I want everybody to understand that when you get into distribution,
it's about setting yourself up long term.
It's not about what you're going to get the first month or the first 90 days.
It's about building a culture around yourself and your business
that gives you a revenue stream that let's face it,
isn't as hard a work as cleaning a wheel or paint correcting
or all this stuff that we do that's considered, you know, pretty, pretty labor intensive.
The thing that I would say to anybody
is number one, you should have products just to send customers home
with things that give them a chance to take care of their car.
That's very different than what I thought five years ago,
because we have a highly evolving consumer of cars now.
Cars have shot up in value so high in the last five years
that there's people in my neighborhood.
I never thought I would see them do anything with their car.
They just work those types of people like press the automatic button
and have to like sit for three seconds with that.
That's not as I was rolling through my stop sign this weekend.
We all have a stop sign in the neighborhood that we roll through.
Yeah, it's got an issue. What's that issue, Nick?
Yeah, you got to go listen to clutch culture.
But if people have full self driving, they just come to like a three second stop,
right, a place that doesn't call for it.
It's hilarious. But dude, you look at it and with the consumer changing,
you have to change, right?
So we've had people who've had a really tough winter time
like gotten a lot of snow, a lot of bad weather.
They haven't gotten this bad of weather in quite some time,
but they were a distributor and have sent me texts like,
Hey, man, this kind of helped me through the tough, you know, six weeks I just had.
You know, I was able to do this. I was able to do that.
I sold this product to this guy.
You know, I had this guy go come get this
distributor being in distribution is not about a month from now.
It's about what you can build around your business, you know, care packages.
People can leave your building with, you know, different classes you can run
to bring the community in and say, Hey, I'm having a cars and coffee.
We're going to show you how to wash your car properly.
And all of these different things that you're able to do through distribution
that I just don't think a lot of people think about.
But I don't know anybody that gets into it that doesn't say I wish I'd
have done it a long time ago.
So we've got to ask a question, though, you know, what does it take?
What does it take to get in?
Well, does it take them time wise, energy wise, effort wise?
Sure. What does it take?
Yeah, so you got a place of $3,500 order.
You know, I get you 50% off all products.
And what does it take?
It depends on what your goals are with it.
If you're like, Hey, I want to build care packages and kind of do this slowly,
then it's not going to take a whole lot of effort, right?
If you want to start saying I want this to be a revenue stream,
then you get what you put in, just like you do with your detailing business
or your PPF business or your temp business.
But we know people that have have just made it a part of their business.
And all of a sudden they got five and ten thousand dollars a month and extra revenue.
I mean, that's real revenue.
And you got to look at it for there is nothing in life, whatever you get in,
you get out, but you don't have to do some kind of dramatic change
to your lifestyle to get into distribution.
That's the main key.
Most of you know how all this stuff works.
Now you get to impart that wisdom on other people.
So you're sort of double dipping.
You've already put the time in.
You know how the products work.
And now you just get to say, Hey, this is how you use this product.
This is what you do.
I mean, it's second nature to most of you.
All right. So at the end of February, we're going into March, right?
Like, hey, should I do it?
This is one of the questions people are asking.
What, what should I do it?
You know, currently with what's everything going on?
Should I do this?
You know, should I do it?
Should I do it?
The answer is always yes.
I have not seen a single person do it.
Put a little effort into it and not be happy that they did it.
I will say that I can only give people my experience.
I just wish I'd have done this the day I started my business.
Like that's all I can share with anybody.
And the things that get shared with us, like you just said, I mean, you just
talked to DJ D here recently.
It's like, wow, I should have just done this sooner.
It's like, yeah, that's what you'll wish.
Like you'll just wish you would have pulled the trigger sooner.
So no, no question in my mind, pull the trigger now.
Yeah, because people, if you're curious about that E word and where everything's
headed, well, you know, the thing in a downward E, a downward economy or a
recession or an upward whenever it's the people that have the stuff and educate
people and present it to the right people that, well, they always have the success.
Right.
Like it doesn't matter whether the economy or the state of everything, people
that have something like a car that really care for their car, your customers.
Hey, you want to keep them around as long as you can.
That's hitting them in all avenues.
Right.
Like I'm, I'm the guy that went from mobile detailer to car wash.
So I'm the guy that thinks way different than a lot of other people.
And I'm just like, they asked me like, well, should I?
I'm like, yes, like, yes, you should absolutely try in times where you doubt
you should try things.
That's your time to try.
Yeah, if you're doubting, if you should try something, that's your time to try.
Yeah, I think it's a great way of looking at it.
And the other thing is, you know, I know a lot of people weren't detailing
as a profession in 2008, nine and 10.
There were people making a lot of money detailing cars in 2008, nine and 10.
So no matter what anybody tells you about the economy, there's going to be plumbers
that make a lot of money in the downturn and then they make even more money
during the upswing and there's going to be people that go out of business.
And most of the people that go out of business were not running a great
business, like you said, not doing new things, not seeing markets change,
not investing in trying to do something new and putting some effort behind it.
So before anybody gets scared about the economy, just remember,
I talked to a shop last week, they've been in business like 22 years.
So they went through 2008 and you know what?
They don't have a complaint about 2008.
Like, I just want people to understand it's real easy to talk negative.
But just remember, people survive that, usually grow during that.
And the people that grow do what you said, which is they make sure that they
understand they need to do things a little differently.
All right, let's get over to some other groups.
I saw this, I really liked it, found it very viable.
And it's a picture of, well, it's a side panel, you got a bumper, right?
It's a red vehicle.
You know, right?
Customer delivered this vehicle with several hairline scratches or blemishes.
We could all, right?
Oh, yeah.
I think every one of us would go, yeah, I've had people that delivered
their car to me with several hairline scratches or blemishes.
So he's looking for a good pad, product, process to help relieve and also thoughts
on managing expectations.
So let's start at the first one to help relieve.
I mean, I think it means like the fix.
Like, I don't know, that's a really word there.
So what, you know, your recommendation, because we've all seen that, we've seen
them come in, if I want to just grab a pad, a product, and what process do I need to do
to get some of these out?
Yeah, I think most people should be going to a product like Bilo.
I mean, that would be the first, you know, it's a one step.
It's going to fit most people's budget.
You're going to get most of the stuff out.
Well, can I one step cut out scratches?
Well, again, I can't see the picture all that well.
But I mean, if somebody's already concerned with what it seems like controlling
expectations, and that is, you know, exactly what they're trying to do,
then I think we need to be very fair about something with all of this is
they don't know how to charge for whatever it is they're trying to do.
Right?
There's some deeper scratches here.
If I go after them, if I have to wet sand, I don't think this guy's going to pay for it.
All these types of things.
I had this recently talking to somebody about some deep scratches, you know,
it contacted me to help them out.
And it was Toyota white.
And, you know, for anybody that knows, there isn't a lot there.
Okay, so he stopped by the shop and I looked at him and I go, I can make these look better.
I will not be heavily sanding these.
And he's like, what do you mean?
Very nice Toyota, by the way.
And I go, let's just call it experience that Toyota white is not a lot of paint there,
not a great system.
And if I take sandpaper to this, it's not going to be beneficial to you,
but I can make it so you only see these scratches in certain light.
You're not going to see them like you see them now, but you will see them in certain light.
And you'll know what I mean by the Toyota white.
There's something when you get into like a lit garage that you can always see the scratches
in a Toyota white panel, but you can't see it in the sun.
You're like, I can't see it, but just a normal garage lights, we put it like the ones that I
have hit, like you're looking them.
And it's, I guess when we've talked about, and there's different theories of what lights to use
on, you know, and how do you have a dark garage?
And you just put right, there's, there's all these different theories because you're right.
There's sometimes lights to see it here, but you pull it out, you go, where's the scratch?
Yeah.
And then there's other things you got, you got all this crazy light in your shop,
and then you pull it out in the sun, you're like, man, how do I not see that scratch?
Like that's just part of what we do, right?
And I would say to everybody, you know, going back to this guy's post,
I just find 95% of customers are really moving towards a one step.
I mean, that's why we have presented it this way.
It's why we've talked the way that we have.
It's like, I didn't think we'd ever be here, by the way.
That's not where my career was.
That's not when you first started holding a rotary.
That's not where things were technologically.
We're able to accomplish so much with a one step.
This guy's already seeming concerned about being able to charge this customer
and manage the expectations.
And that is the key.
Those are the keywords managing expectations.
Once I see stuff that is problematic, I point right at it,
where I think a lot of people run away from it.
I just go, I want to let you know about this spot right here.
Okay, let's walk through it.
Let me educate you.
Let me, you know, and I think that puts my mind at ease that I've brought it up.
And I think a lot of people's mind doesn't get put at ease by bringing it up.
So I want to question has, is there a flow of what the average customer in the time frame of when
we're at, because you mentioned, right, like, what did we used to do with the rotary?
I just don't even want to go far that back.
Let's we're in 2026.
Let's just go back within the last four to five years.
You know, how many people would pay for a two step in 2020 compared to paying for
a two step in 2026?
I mean, I will say this, I got, I got contacted on a really big job last week, big ass truck.
I mean, big truck wanted it sanded, wanted it completely corrected out.
When I told him how many hours that would take, the tone changed really quickly.
Now this guy specifically asked me for sanding specifically, which happens what?
Once a year, once every five years.
I mean, how many times you get contacted that way?
And then he had a great question.
He's like, well, why is it so much?
I said, bud, you know how many man hours that is?
I haven't thought about it.
So I walked him through.
I said, you know, you're probably talking about 35, 40 hours in this truck and man hours.
How much you think it's going to cost?
I didn't.
Yeah, I guess last time I had this done on my last truck.
I said, yeah, that's, that's 12 years ago.
Man hours are up.
I don't know.
10x.
I mean, you're lucky it's only this much, right?
So to your point, we are working with less and less paint, especially on new cars.
We're working with, I think paint systems that are as bad as they've ever been done
in some cases from some manufacturers, not all, but when you see stuff, and maybe this
is you and I reading into a post, I know when somebody feels uneasy.
I can tell by the way you worded everything when you're uneasy.
I saw somebody, I want to bring this up because I know guys love paint correction top.
Walk me through this idea that you're going to do two or three test spots for a customer
before they choose what they're going to go with.
Because if I perfectly correct out this square, and then I do this one that's a little less,
then I do a paint enhancement in this square.
Isn't everything going to look different than the perfect square you did?
So isn't the car going to look goofy?
Yeah, absolutely.
That's advice that people get, and I've heard it more times than I care to count.
So for all of you that are doing that, I want you to fill me in on if they don't go to the
perfect section and pay for that, but they say, no, I don't want the two or three step.
I'd rather have the enhancement.
So you got just a square on the car that's perfect, and then the rest of its paint enhancement.
How is that?
How is that a system?
It's, you know, it's that slimy sale.
It's a slimy sale.
That's what it is.
Because you're trying to push them to the perfect one, because if you don't inform them,
hey, we're going to go with the paint enhancement, but you know this square right here?
This is going to look a certain way, and the rest of the car is not going to look that way.
So to your point, you're trying to get them to bite on the full correction,
because people seem to have this adverse reaction to something that I think is really
easy for the customer, which is tell them a percentage.
You know, I can get 60 or 70% of this out.
The rest of it, you're not going to really notice.
It's going to look incredibly shiny, or this is what 80% is, or this is what 100,
you know, closest to 100% as we can get, you know, 95 plus percent.
And there's people that don't agree with that, and that's their prerogative, right?
They're allowed to think what they think, but somehow the test spot is better.
So I got one perfect square on the car, and then they would go with a paint enhancement,
but somehow I've done a better job.
Come on, man.
There has to be this thing that we get to where you go.
It's all about making the customer feel comfortable.
I'm going to give you the right service.
Here's why I think it's the right service.
For this purchase, for this car, for how you use it, for how you care for it,
that is a way more complete picture than a test spot, and trying to get them to pick it in the
shop, okay?
The reason is I'm taking everything into account.
This is the same when people try to make selling coatings way too difficult.
Guys, the one three and five year coating, really easy for the customer to understand.
If you go and you try to make it way more high level and things you only understand,
you're just making it more difficult on the customer.
And what I find as a consumer myself or a consumer yourself,
I want somebody that makes things easy to understand.
I don't want somebody that's trying to flex how they do things.
That's just not what I'm interested in as a customer who, by the way, can afford this stuff.
I can afford it.
I know what it's like to pay this kind of money.
So I don't want that, even when I'm spending money on stuff that costs the same as what
we're talking about here.
I just want somebody that boils it down and makes things easy on it.
All right.
So, you know, you could go into a place like a TV repair or some place that you don't exactly...
How old are you?
How old are you?
Who goes to a TV repair?
They're like 12 bucks a car.
Just throw something out, man, and you're right.
Oh, I was just trying to just come up with something and you're right.
You want to go to a vacuum repair store?
Oh, gosh, I did.
I had a vacuum repair store.
I know you did.
I know you did.
Okay.
But you go someplace.
I mean, I didn't want to say restaurant.
I couldn't think of an analogy.
I couldn't think of it other than go somewhere and they say,
hey, I could do all these things.
And they list out the stuff, but you don't really understand their lingo.
You don't know what they're talking about or they go,
I could get a 75% of the way there.
You're going to think it looks great.
Yeah.
I mean, which way would you go?
Yeah.
Well, you know where this is a real problem is mechanic shops.
Yeah.
Maybe it would have been a much better analogy.
I mean, we are in the car world.
We could use...
But mechanic shops do this, right?
Which is they make you feel like you have to do everything.
And you go, hey, man, can you boil it down?
It's like, yeah, you only need to do these two things.
Next time you're in, you know, these things are going to have to be done.
That's what a good shop does, right?
They go, I'm going to make you aware of these 10 things.
What I would do today is these three things.
On your next service, though, I don't want you to be caught out of the blue.
These other four things are going to need to be done.
They're not dire now.
Okay.
But they don't like rip off the differential and go,
hey, here's your differential oil.
You want it replaced?
It's like, no, you got to take people's word for things.
That's why you're there.
You know, you're there to kind of have them make things easy on you.
And to this guy's post, you already sound unsure.
And so part of it is get your mind around what you would do if you were that owner.
If you never ask them how they drive it, how they care for it, what's important to them,
I can get 99.9% of the way there with those questions.
And I can make a recommendation say, hey, man,
everything you just told me if it was my car, this is what I would go with.
All right.
So let's move to the next one.
And I got a lot of empathy for this guy.
It might even go to sympathy.
I'm not sure.
It might cross over because, well, your boy opened up his trunk.
And I saw like this, like just call it a grocery bag type thing.
And I was like, you know, I've seen that there for a couple of times.
Please tell me you left fish or something in your car.
Well, I've been looking for this ranch that I bought.
Oh my God, what is going on over there?
We have the Tommy Tint story from last week.
What is going on in your car?
And I just went, oh, boy, that could have almost been a problem.
Right.
Was this in the BMW?
Yep.
But it's not that big.
It was in its little cubby and no wash.
I just forgot it was there and then I never looked.
This is somebody that goes to TV repair.
This is somebody that goes to a TV repair store.
This is exactly in real time.
Everybody watching this is what happens at a TV repair store.
But if you've ever been like that, where you go, oh, wow, almost.
Yeah, for sure.
Wait, right?
I mean, oh, that's what I did.
I went, I can either be on one side of this episode
or the other I get to be on the.
And by the way, you know what only saved you is that you didn't have a wild,
like a really hot day after a cold day that could have caused like.
And then it didn't spill.
Right.
Just all kinds of things.
Right.
So not as fortunate as this guy here.
He said, new to detailing, right?
Not in our group.
This is when I got to have another group.
And I'll just I'll show you the picture.
Oh, yep.
You got it.
You've got a console area.
Looks like a very new type vehicle.
Piano black.
You got some what is black piano around all that the quote unquote buttons.
Yep.
And on the side, you see this leather.
Okay.
So this gentleman had left a smudge on his piano black button.
Not sure what it is.
He had recently used this other company's leather ceramic coating on the interior.
But what do I do with this?
You know, it's been six weeks.
Yeah, that's called a black trim.
That's high spot.
That's called a coating high spot.
And I don't envy this guy because you're you're now
buying a small polisher to try to polish this off.
Maybe maybe you can get lucky and you know,
talk percentages and chances.
What are those chances?
And the thing you have to worry about, especially on piano black trim,
is it might leave spotting that's gone like deep, like that's not reversible.
This this is one of those things.
And I have seen this.
This has been something that that I've dealt with directly.
And I've been brought cars that that had interior strength.
There's nothing wrong with interior ceramics.
This is one of those ones when you leave a high spot for six weeks
on a black piano right in the center console, right in your eye line,
right in the biggest piece of black piano trim that I do not envy this guy.
This this this could be.
Now, let me say this very I would look up the cost of that piece
very quickly.
And you might find it's like $27 and you just take a pry tool and pry it up
and it lifts up and you put the new one in and you go,
won't do it again, right?
Like this isn't like tearing up a steering wheel that has to be reupholstered, right?
So when you guys run into some of this stuff,
we talk about this a lot on little plastic pieces on the outside of your vehicle.
Before you get all panicked, go look at what the replacement cost is.
Okay, I'm not saying it's always going to be a good number because sometimes
you're going to get numbers back and go how much you're going to get some of that.
But equally, the other 50% of the time, you're going to be like it's $32 click
and you're out of the you're out of the woods, right?
So before I went crazy and got the pot, you know,
this guy's probably going to have to buy a polisher that fits that area,
get lucky that he knows what he's doing, all those kinds of things.
I'd probably look at what the piece costs.
All right, so let's say he grabs one of those little like little teeny little
little toothbrush look and little things, right?
Like not something that I've ever owned, but I know that people have.
And they think that it's great for certain moments.
This would be the moment.
This is where I would go like,
this is the moment if I had one of those toothbrush polishers, this,
this is where I would use it.
But what am I going to go back to the question a second ago?
Pad, product process.
I want to let everybody know, piano black trim,
start with the softest pad and the lightest polish like luxe
and call it a day, like be done with that.
Don't don't go immediately.
But this is probably going to have to be compounded.
Uh, you know, which, which is fine.
Look, there's, there's clear on it.
There's no, there's no problem with, with doing that.
But take my professional tip after doing this for so long.
Go search the part out and see, uh, the situation you might have there.
All right, we're going to close this episode out on a rookie spotlight
as a more and more coming into the industry.
And if you go into any other Facebook groups, you'll see them.
It is by the floods.
And we love it.
We do.
We love everybody coming in.
It's, it's what grows our industry, quote unquote, industry, right?
So we're going to take a rookie spotlight with three different posts, Nick.
And we're going to do a would you rather here we go?
Nick's favorite segment, would you rather?
All right.
I just started off officially detailing last week.
What do you think?
Any tips?
There's one.
Number two, are yard signs worth it?
If so, where do you get them?
Yard signs.
Is he roofing?
Number three, I guess you're not going to go with number two.
Number three, what do you all use for leather steering wheels
to keep them looking good, not slippery?
Also, what do you use for fake or real leather?
Leather steering wheels, we all, let's just bunch these together.
We all start somewhere.
I started somewhere.
You started somewhere.
Everybody listening started somewhere.
I think starting a business when you don't know how to clean leather
is, is maybe where we at times get into real problems.
I've said this and this is just my career, but I know a lot of people have this career.
There's nothing wrong with going and gaining some experience.
Going to work in for somebody, learning the ropes, nobody says you have to be there for 30 years,
the rest of your life.
I get asked this question a lot because people send me posts like this and it seems to anger
some experienced guys a lot.
I mean, you can vouch for that for whatever reason this stuff bends people out and you
can even see it in the comments.
I'm not even talking about what people say to me, but if, if, if you've started to
something new, I want to see nothing but success.
I'm glad somebody started a business and try to do better for themselves.
If you don't know how to clean a steering wheel,
that's problematic.
Like that means you haven't done a lot of this on your own already.
You haven't done any research whatsoever.
Most likely, if you go into these groups, we know what most of these groups are.
They're going to Dollar General to buy chemicals and they're straining it all over
interiors and all this stuff that we see.
I think we have to start talking about what it means to start a business is that that's
your name and sometimes you can do irreparable harm to your name very quickly and never get
off the ground.
I love that people are at the beginning stage because I've been there.
You've been there.
When I was at the beginning stage, I was working for somebody and let me tell you,
I didn't know anything.
I didn't know an APC from a degreaser.
I didn't, I mean, I, I didn't really, I never, I was 16 years old.
I didn't even know what a pressure washer was.
I got, I was 16.
It was like, Hey, you got to do this.
You got to crank that.
You got to put, I mean, all that was new to me.
So I'm not the guy to tell you that I knew everything when I started because nobody is,
right?
I think we've misled a lot of people what it means to start a business and I get it.
This is a business that it's easy to get into.
I just don't think you have a prayer starting at this starting point that we,
the three of them we just heard.
I think you really put yourself behind the eight ball.
And those three, let's unpack those a little bit, right?
You got the first guy who's, I mean, and there's one, two, three, four, five, six,
seven, eight, nine, 10, 11 pictures in a Facebook group asking people's opinion on how he did.
Those people didn't pay him.
People aren't anywhere in his customer database.
Those people, right?
These are just random strangers.
And you don't know, like you don't know what he charged.
You don't know what he did.
You don't, you don't know what he said to the customer.
There's no, there's no valuable advice that can come.
That could ever be given.
And so you got a guy that's just, he's grown into this situation.
Zuck's done a great job.
We always tip our hat to Zuck, but you got a kid that you feel for him.
He's spending time caring about what random strangers and social media think about his work.
When you went back to starting, I know we say, hey, we're fortunate we didn't have social media
and we're unfortunate.
It goes both ways.
But did you care what anybody else thought other than your customer?
I'm going to just say for me, no.
No, no, no.
It wasn't, it wasn't a part of,
this is what makes social media what it is, right?
Like learning how to use social media to your advantage is a really tough skill to learn
for a lot of people.
And some never learn it.
I mean, you and I know, you know, 60 year olds that act crazy on the internet.
So this isn't about young and old, right?
I mean, just to be fair, people just don't know how to use it to their advantage.
A generalized question the way you just laid it out provides you no value as a business owner.
Now, if you went in there and said, hey, here's a picture of something.
I've never run into it.
Here's the scenario.
Here's what I told the customer.
I'm going to put in very detailed pictures of what I'm seeing.
Can somebody help me?
Then I got news for you.
You can probably, again, you still have to sort through the advice.
Let's not forget, you get a hundred comments.
One or two probably has average piece of advice.
The rest of it's terrible, usually.
Okay, but at least you've given yourself a chance
to start sorting through some ideas that may be relevant to what you're dealing with.
I really want to see everybody succeed.
And I see a lot of people being led to believe that somehow it's easy.
I think that's kind of getting into the ether.
Like, well, you know, I'll just go start a business.
I mean, this guy can detail a car, so can I.
But if he knows the way more than you,
you're not starting on the same field he did.
You're over here on the freshman field,
and he's, you know, at least got some JV level knowledge.
You aren't on the same field.
Like, we just need to understand those things.
And look, I know a lot of people with experience
whose shops or mobile businesses are doing well.
They jump into things they have no idea about,
and I get a phone call and they go, I got a problem.
And I go, why'd you start doing this?
And that silence you just heard, that's the silence I get back.
And you know what, I don't like hearing that,
because I know what it feels like to screw up or,
I mean, you detail enough cars, you're going to screw some stuff up.
But this starting point that we're seeing is not positive for a lot of people.
And I will say this, there is not a detailing business in America that isn't hiring.
Go to your best shop, go to your best mobile guy in town,
go work there for, I mean, even if you did six months,
and then started a business, at least you'd have a prayer.
So let's go to the number two, are yard signs worth it?
Are yard signs worth it?
Worth it? Let's think of that question. Worth.
What does yard signs cost? A couple hundred bucks?
I mean, it's been a bit, I think you joked a second ago when I even said it,
like it's been a bit since I put out yard signs, but I do see them.
Like I do see them, I drive around Tulsa, and I go to Stoplight.
I do look around, sometimes I go like, oh damn, this guy says he's got four star Google reviews
and quality mobile detailing. Is that worth it? I have zero concept of,
if you would explain to me, $200, $300 worth it for people to look and go,
okay, four star quality detail, 918, dot, dot, dot. What do you mean worth it? What's worth it?
You only need one call.
By the way, I'll say this though, you and I have talked about vehicle wraps,
right? We've talked about these types of things before.
You've literally watched up close and personal, somebody spend $10,000 on vehicle wraps.
Well, there was a post in the specialist group of, it was a non detail ride, but it was
another wonderful cyber truck that had all this wrap all over.
Well, here's the thing, we have a painter in town, he put a huge roller on the top,
of the cyber truck. You know what I mean? It's like the whole cyber truck, but it's a roller.
And I would still say this, I took a different route for everybody that has this question about me.
When I started to talk to, once I got about two really wealthy clients,
I was growing a lot at that point. And I talked to somebody who was working for these wealthy
families doing something else unrelated to me. And he had nothing on his trucks, his vans,
nothing. And I'm like, Hey man, I'm thinking about giving my truck strap that dude looked at me and
he goes, have you talked to them about it? And I'm like, mm-mm. Because let me give you my two cents.
Ultra wealthy areas don't like all that. They like nondescript guys that are under the radar,
guys that are good at what they do. Let's call it, they look at it as like,
you're going to keep your mouth shut. Because there's a lot of clients,
you got to sign NDAs and you got to, we have to go through federal background checks for
certain clientele, that kind of thing. And it caught me off guard because I was like,
I'm going to wrap my trucks. I'm going to do all this stuff, right? Then I talked to one of them.
Yeah, I'm going to talk to one of my, I didn't talk to one of my clients. He goes, don't do that.
He goes, nobody's going to call. He goes, do you want the people that'll call you off of food?
Yep. Mingo. And I'm like, and I looked around his house and I looked at his neighbor's houses.
And I thought about that for like months. And I never did it. And my business grew because I grew
with the right people. So again, when starting a business, the thing you should already have
pretty figured out is who you want to do business with. Because if you don't have that figured
out, then you really didn't do any type of business planning. You don't have to have the
perfect business plan. Don't get me wrong. But if you don't know who you want to do business with,
you've started a business that you've given no thought to.
No. And the the the who's going to call off of dot dot dot is the question you have to ask.
Sure. It really is. But you have to do it because you've got to go around as you drive and you sit
in the stoplight, or you see somebody that drives by you with some random, you know, company,
whatever it is, like you mentioned plumbing, electric, it could be, you know, so and so is
baking company. It doesn't matter whatever it is. And you just look at it. Yep. Be that guy
from the look, just look. You know what I thought about recently?
Doesn't make you want to call. Yeah, every single one of us. I hope I hope all of you've been
fortunate enough to go to a really high end restaurant. Okay. I'm in restaurant capital
here in Vegas. Okay. I see some pizza shops to have guys spend in signs. That happens.
I don't see the five star place at the win spinning signs.
Now, there's nothing wrong with the pizza shop that spends a sign and gets people in and gets
people there's nothing wrong with that. But you're not doing business with the guy at the five star
win. So which customers do you want? And what do those people expect? Because you're going to get
somebody off that spending side. Don't get me wrong. It's going to work. And if that's your
customer base, if that's your area, you're like, this is what I do 100% because I really do think
people would be very surprised. Nick and I are massively different. If you went back to me back
in the day when I ran my mobile business, you guys would be drastically magic like what you did
what I did things that people didn't do. Yeah, I was more of the sign waving type. Like, yeah,
I just grew into and happened to have when the right customers landed. I just then knew how
to handle the right customers to grow in out of the sine wave. Yeah, I noticed the house you and I
went to probably not a sign waving guy. So as somebody that's done both, I think you would say
unequivocally, you'd rather be in that neighborhood than the other one. And that doesn't make things
right or wrong, right? Like that's one of the things that we need to find your place yet.
But there are ways in 2026 to figure out that weren't available 20 years ago,
right? So if you just give it five minutes of thought of who you want to do business with
and what they are looking for, this is why a uniform is important. Okay. A uniform is not
important, because you want to make people wear a uniform. It just provides a little comfort to
people. And it makes you to the right person that goes, Hey, these guys got their act together.
By the way, we're talking about shorts and a polo shirt, shorts and a company t shirt,
whatever it is, you got to realize 95% of your your your competition won't even do that.
So when you go into an expensive neighborhood, would you rather have a wrap or a uniform?
You rather have a uniform? Because if you have to greet the customer, they're not going to like
drive by going 45 miles an hour speeding down their street looking at your wrap.
That's not going to happen. But they are going to see you and greet you and say, Oh,
this guy has got a polo shirt on, he's got his act together. There you go. That's why
at the end of it, it's concentrate on the right things. If you want to put some yard signs out,
that's your call, man. But like you said, it's a couple hundred bucks worth it. Is it worth it?
Let's just finish with this question. Is it worth it to put yard signs out? Or is it worth it to
spend the 200 bucks on a internet social meat, right? Like sure, should I if I and I bet you
the answer is going to be both. But but it's would you rather so I can't I can't let you go
both. If I if I yeah, if I was starting today, I would make a video and do social media.
That's what I would do. And look, man, it's not going to be good the first time you do it.
But by the 10th time you do it, you'll have your footing and you'll make a better video
and you'll be better at everything. I'd rather start that process. I've told everybody this
in 2010, I was told all kinds of things about growing your business on the internet. It's
much different than 2026. I did it the old fashioned way because that's what I had at my
disposal. That's what I understood. Today, if I'm starting my business in 2026, I would want to
have an understanding about how to grow my business through online avenues. But when you don't have
tons of money to pay people, you have to do the legwork and know how to do that stuff. And you're
going to you're going to stumble, you're going to fail, you're going to succeed, you're going to fail
more, you're going to succeed a little bit. But that's just going to be the nature of the beast,
which by the way, even if you did it my way, there'd be a lot of failures and a lot of successes
and a lot of failures. So it's just the time that we're in. I wouldn't probably do the yard sign.
I do some I start figuring out how to target people on the internet to the best of my ability.
That doesn't always guarantee you the highest quality people. But it's a start. And I think
it's a better use of your time. Alright, so if you're somebody and you're going, hey,
I really do want to look at distribution, go on to the hyper clean store website. There's a contact
us form, fill that out. We'll have a great conversation. All the stuff that we talk about,
this is right for you. This is what you need to do. Alright, thanks everybody. We'll see y'all next
time. See you guys.
About this episode
The conversation dives into the evolving landscape of social media platforms for auto detailing marketing, highlighting Facebook's dominance in industry discussions and its reputation for heated debates and strong opinions. The hosts contrast Facebook's interactive, often chaotic environment with platforms like TikTok and YouTube, which have matured into valuable content hubs. They also touch on community dynamics within Facebook groups, the challenges of providing meaningful advice amid noise, and share anecdotes about branding on vehicles and upcoming detailing products. The episode blends marketing insights with detailing culture and social media trends.
Original notes
In this episode, hosts Marshall and Nick explore the wild side of social media platforms, the importance of managing expectations in detailing, and the strategic value of distribution and marketing for detailers.
They share insights on platform behaviors, customer communication, and growing a successful business in 2026.
Chapters
00:00 Introduction and Social Media Trends
01:47 Facebook's Dominance and Platform Behaviors
04:22 The Toxicity and Visibility of Facebook
08:43 Facebook Groups and Community Insights
11:04 Custom Logo Removal and Vehicle Customization
13:09 Sticky Porsche Buttons and Interior Repairs
16:12 Part Failures and Manufacturer Coatings
19:00 Distribution and Building Long-Term Revenue
22:20 Starting a Distribution Business in 2026
27:38 Customer Expectations and Paint Correction
30:47 Managing Expectations with Light and Dark Lights
34:24 Paint Correction and Test Spots
37:00 Simplifying Coating Choices for Customers
40:42 Handling Interior Damage and High Spots
42:09 Interior Ceramic Coatings and Repair
45:23 Piano Black Trim and Cosmetic Repairs
47:08 New Detailing Business Tips and Community Engagement
55:30 The Value of Yard Signs and Local Marketing
01:02:25 Online Marketing vs Yard Signs in 2026
01:04:08 Final Tips and Contact for Distribution Opportunities
Pints and Polishing Auto Detailing Podcast
Nick Walters and Marshall Hill
0:00
64:20