Advertising Your Business In 2026. Plus, Paint Correction Talk. Episode #943
About this episode
The conversation dives into the evolving landscape of social media platforms for auto detailing marketing, highlighting Facebook's dominance in industry discussions and its reputation for heated debates and strong opinions. The hosts contrast Facebook's interactive, often chaotic environment with platforms like TikTok and YouTube, which have matured into valuable content hubs. They also touch on community dynamics within Facebook groups, the challenges of providing meaningful advice amid noise, and share anecdotes about branding on vehicles and upcoming detailing products. The episode blends marketing insights with detailing culture and social media trends.
In this episode, hosts Marshall and Nick explore the wild side of social media platforms, the importance of managing expectations in detailing, and the strategic value of distribution and marketing for detailers.
They share insights on platform behaviors, customer communication, and growing a successful business in 2026.
Chapters
00:00 Introduction and Social Media Trends
01:47 Facebook's Dominance and Platform Behaviors
04:22 The Toxicity and Visibility of Facebook
08:43 Facebook Groups and Community Insights
11:04 Custom Logo Removal and Vehicle Customization
13:09 Sticky Porsche Buttons and Interior Repairs
16:12 Part Failures and Manufacturer Coatings
19:00 Distribution and Building Long-Term Revenue
22:20 Starting a Distribution Business in 2026
27:38 Customer Expectations and Paint Correction
30:47 Managing Expectations with Light and Dark Lights
34:24 Paint Correction and Test Spots
37:00 Simplifying Coating Choices for Customers
40:42 Handling Interior Damage and High Spots
42:09 Interior Ceramic Coatings and Repair
45:23 Piano Black Trim and Cosmetic Repairs
47:08 New Detailing Business Tips and Community Engagement
55:30 The Value of Yard Signs and Local Marketing
01:02:25 Online Marketing vs Yard Signs in 2026
01:04:08 Final Tips and Contact for Distribution Opportunities
Morgan Six Plus
"...e of you that can remember, I mean, we're talking six plus years ago, it was a theory that you go leave com..."
The Morgan Plus Six is a small, sporty car made by hand that looks like old-fashioned cars but uses new parts to go fast and be comfortable. It’s special because it mixes old style with new technology. People like to talk about it because it’s different from most cars you see.
The Morgan Plus Six is a modern British sports car that combines classic design cues with contemporary engineering, featuring a lightweight aluminum chassis and a turbocharged engine. It represents Morgan's commitment to handcrafted quality while offering enhanced performance and comfort. Its blend of tradition and innovation makes it a standout in niche sports car discussions.
Brian Mildren approach
"That's the hyper clean specialist group. And, you know, I'm curious, how many people have brought into the Brian Mildren approach to this? Because not a lot of work's being done."
It's a way some people take care of their cars that focuses on doing less work and keeping things original and clean.
The Brian Mildren approach refers to a specific method or philosophy in car detailing or maintenance popularized by Brian Mildren, known for emphasizing minimal intervention and preserving originality.
Lamborghini Urus
"Yeah, you know, since I've been doing cars, we just did a URUS where we did a full nameplate, you know, signatures on the door sill on the the kick plates and all that kind of stuff."
The Lamborghini Urus is a fast and fancy SUV made by Lamborghini. It looks cool and can go very fast like a sports car but also carries people and stuff like a regular SUV.
The Lamborghini Urus is a high-performance luxury SUV produced by Lamborghini, combining supercar performance with SUV practicality. It features a powerful twin-turbo V8 engine and distinctive Italian styling.
Mercedes-Benz G-Wagon 6x6
"It's like when you see a six by six, like G-wagon, stuff like that. I mean, that stuff's always cool to see."
The G-Wagon 6x6 is a big, fancy SUV with six wheels instead of four. It can drive over really rough ground and looks very unique because of its extra wheels.
The Mercedes-Benz G-Wagon 6x6 is a six-wheeled luxury off-road vehicle based on the G-Class SUV. It features an extended chassis with three axles and six driven wheels, offering exceptional off-road capability and a distinctive appearance.
Tesla Semi
"...ings. You know, what is the difference between a semi truck? What's the difference between a pontoon?"
The Tesla Semi is a big electric truck used to carry heavy loads over long distances without using gas. It helps save money and is better for the environment because it doesn’t pollute like regular trucks. People talk about it because it’s changing how big trucks work.
The Tesla Semi is an all-electric Class 8 semi-truck designed to revolutionize freight transport with zero emissions and lower operating costs. It features advanced autopilot capabilities and promises significant savings on fuel and maintenance compared to traditional diesel trucks. Its introduction marks a major step toward sustainable long-haul trucking.
pontoon
"You know, what is the difference between a semi truck? What's the difference between a pontoon?"
A pontoon is like a big tube that helps things float on water, often used in boats. Sometimes, it also means a type of vehicle or trailer shape.
A pontoon refers to a type of flotation device or boat structure that uses hollow tubes to provide buoyancy. In automotive or transport contexts, it can also refer to pontoon-style bodywork on vehicles or trailers.
sticky buttons
"Well, that Porsche had some buttons that were sticky. So this was Danny says, oh, sticky Porsche buttons."
Sticky buttons are buttons in a car that get stuck or don't press down easily, which can happen when the car is old or dirty.
Sticky buttons refer to buttons on a car's dashboard or controls that do not respond properly or feel sluggish, often due to wear, dirt, or aging of the materials.
Porsche Cayman
"It's a 2014 Cayman. Yeah, I mean, sticky buttons."
The Porsche Cayman is a sporty car made by Porsche. The 2014 version is a popular model known for being fun to drive and having good balance because the engine is in the middle of the car.
The Porsche Cayman is a mid-engine sports car produced by Porsche, known for its balanced handling and performance. The 2014 model belongs to the first generation 981, which improved on the previous 987 generation with updated styling and mechanical upgrades.
Ferrari
"It's a Ferrari issue. There are certain Porsches that have gone through a certain European cars. I mean, everything has kind of gone through it at some point. The coding is, you know, to make it simple terms, it's melting. That's essentially what happened in Ferraris."
Ferrari is a famous car company from Italy that makes very fast and fancy cars. Sometimes, their cars can have problems with parts like buttons or electronics.
Ferrari is an Italian luxury sports car manufacturer known for high-performance vehicles and racing heritage. The brand is often associated with advanced engineering but sometimes faces issues like electronic component failures.
rubberized coating
""It's a rubberized coating, basically. From the manufacturer. Yeah, it's not somebody's something put on there.""
A rubberized coating is like a tough, rubbery paint that protects parts of a car from getting scratched or rusty. It helps keep the car in good shape for longer.
A rubberized coating is a protective layer applied to parts of a vehicle to prevent damage from impacts, corrosion, or wear. It is often used on underbodies or specific components to extend their lifespan.
clutch culture
""Yeah, it's got an issue. What's that issue, Nick? Yeah, you got to go listen to clutch culture.""
Clutch culture means people who like driving cars with a stick shift, where you have to use a pedal called the clutch to change gears. It's about enjoying driving and being more involved with the car.
Clutch culture refers to the appreciation and enthusiasm for manual transmission cars, where drivers use a clutch pedal to change gears. It often implies a community or mindset that values driver engagement and skill.
full self driving
"But if people have full self driving, they just come to like a three second stop, right, a place that doesn't call for it."
Full Self Driving means the car can do a lot of the driving by itself, like staying in lanes and stopping at traffic lights, so the driver doesn't have to do everything all the time.
Full Self Driving (FSD) is an advanced driver-assistance system developed by Tesla that aims to enable a car to drive itself with minimal human intervention. It includes features like automatic lane changes, traffic-aware cruise control, and the ability to navigate on highways and city streets.
Bilo
""Yeah, I think most people should be going to a product like Bilo. I mean, that would be the first, you know, it's a one step. It's going to fit most people's budget. You're going to get most of the stuff out.""
Bilo is a company that makes products to help clean and fix scratches on your car's paint so it looks better.
Bilo is a brand that offers automotive detailing products, including compounds and polishes used to remove scratches and imperfections from car paint surfaces.
one step
""I mean, that would be the first, you know, it's a one step. It's going to fit most people's budget. You're going to get most of the stuff out.""
A 'one step' product is something you use once to clean and fix scratches on your car's paint, so it looks shiny and smooth without needing multiple products.
A 'one step' product in car detailing refers to a compound or polish that combines cutting and finishing actions, allowing users to remove scratches and restore shine in a single application.
rotary
""...what did we used to do with the rotary? I just don't even want to go far that back.""
A rotary engine is a special kind of engine that spins in a circle instead of using pistons going up and down. It makes the car run smoothly and can go very fast. Mazda is the most famous company to use this engine.
The rotary engine, also known as the Wankel engine, is a type of internal combustion engine that uses a rotary design to convert pressure into rotating motion instead of the traditional piston design. It is known for its smoothness, high-revving nature, and compact size, famously used in Mazda RX series cars.
two step
""...how many people would pay for a two step in 2020 compared to paying for a two step in 2026?""
A two step is a feature in some cars that helps keep the engine speed steady when you start driving fast, making it easier to get a good start in races.
A two step is a type of rev limiter used primarily in performance and racing applications that holds the engine RPM at a set level when the clutch is engaged, allowing for better launches and control during drag racing or spirited driving.
paint correction
""I saw somebody, I want to bring this up because I know guys love paint correction top. Walk me through this idea that you're going to do two or three test spots for a customer before they choose what they're going to go with.","
Paint correction means fixing scratches and marks on a car's paint to make it look shiny and new again. It uses special tools and polishes to clean up the surface.
Paint correction is the process of removing surface imperfections such as swirl marks, scratches, and oxidation from a car's paint to restore its original gloss and clarity. It often involves polishing and compounding techniques to achieve a smooth, defect-free finish.
paint enhancement
"I'd rather have the enhancement. So you got just a square on the car that's perfect, and then the rest of its paint enhancement. How is that? How is that a system?"
Paint enhancement is a way to make a car's paint look nicer by cleaning up small scratches and marks without doing a full, detailed fix. It helps the car look shinier and cleaner.
Paint enhancement is a process that improves the appearance of a car's paint by removing minor imperfections such as swirl marks and light scratches, often using polishing compounds and tools. It is less intensive than a full paint correction, which involves multiple steps to restore the paint to a near-perfect condition.
Ford Flex
"...derstand. I don't want somebody that's trying to flex how they do things. That's just not what I'm int..."
The Ford Flex is a big car that looks kind of square and can carry lots of people and stuff inside. It’s good for families because it’s roomy and comfortable. People talk about it because it’s different from other cars and works well for everyday use.
The Ford Flex is a midsize crossover SUV known for its boxy design, spacious interior, and family-friendly features. It offers three rows of seating and a comfortable ride, making it popular among buyers needing versatile passenger and cargo space. Its unique styling and practicality often make it a topic of discussion.
differential oil
""But they don't like rip off the differential and go, hey, here's your differential oil. You want it replaced?""
Differential oil is a special kind of oil that helps parts inside your car's differential move smoothly without wearing out. It keeps the car running well when turning corners.
Differential oil is the lubricant used inside a vehicle's differential to reduce friction and wear between the gears. It helps ensure smooth operation and longevity of the differential components.
black piano
"You got some what is black piano around all that the quote unquote buttons. ... So this gentleman had left a smudge on his piano black button."
Black piano is a shiny black plastic that car makers put inside cars to make it look fancy, usually around buttons.
Black piano refers to a glossy, high-shine black plastic trim often used on car interiors around buttons and controls to give a premium look.
leather ceramic coating
"He had recently used this other company's leather ceramic coating on the interior."
Leather ceramic coating is like a special protective layer put on leather seats or parts inside a car to keep them clean and stop them from getting damaged.
Leather ceramic coating is a protective treatment applied to leather surfaces in cars to protect against stains, wear, and UV damage, enhancing durability and ease of cleaning.
black trim
"Yeah, that's called a black trim."
Black trim means the black parts inside or outside a car that make it look nicer or protect it.
Black trim refers to the black-colored decorative or protective elements on a car's interior or exterior, often made of plastic or painted surfaces.
coating high spot
""That's called a coating high spot. And I don't envy this guy because you're you're now buying a small polisher to try to polish this off.""
Sometimes when a protective layer is put on a car, it can have little bumps or raised spots called high spots. These make the car's surface look uneven.
A coating high spot refers to an uneven area or raised imperfection in a protective coating applied to a car's surface, often noticeable as a blemish or distortion in the finish.
compound
"Don't don't go immediately. But this is probably going to have to be compounded."
Compounding is a way to clean up scratches and marks on a car's paint by rubbing it with a special paste. It helps make the car look smooth again.
Compounding is a polishing process using an abrasive compound to remove surface imperfections like scratches, oxidation, or swirl marks from a car's paint or trim. It is more aggressive than regular polishing and should be used carefully to avoid damaging the surface.
Porsche 918 Spyder
"... to look and go, okay, four star quality detail, 918, dot, dot, dot. What do you mean worth it? What's..."
The Porsche 918 Spyder is a very fast and fancy car that uses both a gas engine and electric power to go really quickly. It's special because it mixes new technology with sporty design, making it exciting for car fans. People talk about it because it’s a cool example of how cars can be both powerful and smart.
The Porsche 918 Spyder is a high-performance hybrid supercar known for its advanced technology and exceptional driving dynamics. It combines a powerful V8 engine with electric motors to deliver impressive speed and efficiency, making it a significant model in the evolution of hybrid sports cars. It's often discussed for its blend of luxury, innovation, and track-ready performance.
vehicle wraps
"By the way, I'll say this though, you and I have talked about vehicle wraps, right? We've talked about these types of things before. You've literally watched up close and personal, somebody spend $10,000 on vehicle wraps."
A vehicle wrap is like a big sticker that covers your car to change how it looks. People use it to make their car look cool or protect the paint underneath.
Vehicle wraps are large vinyl decals or graphics applied over a car's paint to change its appearance. They can be used for advertising, protection, or customization and typically cost several thousand dollars depending on coverage and quality.
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