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Advertising Your Business In 2026. Plus, Paint Correction Talk. Episode #943

Advertising Your Business In 2026. Plus, Paint Correction Talk. Episode #943

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About this episode

The conversation dives into the evolving landscape of social media platforms for auto detailing marketing, highlighting Facebook's dominance in industry discussions and its reputation for heated debates and strong opinions. The hosts contrast Facebook's interactive, often chaotic environment with platforms like TikTok and YouTube, which have matured into valuable content hubs. They also touch on community dynamics within Facebook groups, the challenges of providing meaningful advice amid noise, and share anecdotes about branding on vehicles and upcoming detailing products. The episode blends marketing insights with detailing culture and social media trends.

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Technical Too Afraid to Ask
Car

Morgan Six Plus

"...e of you that can remember, I mean, we're talking six plus years ago, it was a theory that you go leave com..."

The Morgan Plus Six is a small, sporty car made by hand that looks like old-fashioned cars but uses new parts to go fast and be comfortable. It’s special because it mixes old style with new technology. People like to talk about it because it’s different from most cars you see.

Concept

Brian Mildren approach

"That's the hyper clean specialist group. And, you know, I'm curious, how many people have brought into the Brian Mildren approach to this? Because not a lot of work's being done."

It's a way some people take care of their cars that focuses on doing less work and keeping things original and clean.

Car

Lamborghini Urus

"Yeah, you know, since I've been doing cars, we just did a URUS where we did a full nameplate, you know, signatures on the door sill on the the kick plates and all that kind of stuff."

The Lamborghini Urus is a fast and fancy SUV made by Lamborghini. It looks cool and can go very fast like a sports car but also carries people and stuff like a regular SUV.

Car

Mercedes-Benz G-Wagon 6x6

"It's like when you see a six by six, like G-wagon, stuff like that. I mean, that stuff's always cool to see."

The G-Wagon 6x6 is a big, fancy SUV with six wheels instead of four. It can drive over really rough ground and looks very unique because of its extra wheels.

Car

G-Class Gwagon

"the jeeps that we see a little too much. It's like when you see a six by six, like G-wagon, stuff like that. I mean, that stuff's always cool to see."

The G-Class is a fancy and tough SUV that can drive on rough roads but also feels very comfortable inside. It’s popular because it looks cool and can handle many types of driving. Some versions have extra wheels, which makes them even more special.

Car

Tesla Semi

"...ings. You know, what is the difference between a semi truck? What's the difference between a pontoon?"

The Tesla Semi is a big electric truck used to carry heavy loads over long distances without using gas. It helps save money and is better for the environment because it doesn’t pollute like regular trucks. People talk about it because it’s changing how big trucks work.

Term

pontoon

"You know, what is the difference between a semi truck? What's the difference between a pontoon?"

A pontoon is like a big tube that helps things float on water, often used in boats. Sometimes, it also means a type of vehicle or trailer shape.

Term

sticky buttons

"Well, that Porsche had some buttons that were sticky. So this was Danny says, oh, sticky Porsche buttons."

Sticky buttons are buttons in a car that get stuck or don't press down easily, which can happen when the car is old or dirty.

Car

Porsche Cayman

"It's a 2014 Cayman. Yeah, I mean, sticky buttons."

The Porsche Cayman is a sporty car made by Porsche. The 2014 version is a popular model known for being fun to drive and having good balance because the engine is in the middle of the car.

Brand

Ferrari

"It's a Ferrari issue. There are certain Porsches that have gone through a certain European cars. I mean, everything has kind of gone through it at some point. The coding is, you know, to make it simple terms, it's melting. That's essentially what happened in Ferraris."

Ferrari is a famous car company from Italy that makes very fast and fancy cars. Sometimes, their cars can have problems with parts like buttons or electronics.

Term

rubberized coating

""It's a rubberized coating, basically. From the manufacturer. Yeah, it's not somebody's something put on there.""

A rubberized coating is like a tough, rubbery paint that protects parts of a car from getting scratched or rusty. It helps keep the car in good shape for longer.

Concept

clutch culture

""Yeah, it's got an issue. What's that issue, Nick? Yeah, you got to go listen to clutch culture.""

Clutch culture means people who like driving cars with a stick shift, where you have to use a pedal called the clutch to change gears. It's about enjoying driving and being more involved with the car.

Term

full self driving

"But if people have full self driving, they just come to like a three second stop, right, a place that doesn't call for it."

Full Self Driving means the car can do a lot of the driving by itself, like staying in lanes and stopping at traffic lights, so the driver doesn't have to do everything all the time.

Company

Bilo

""Yeah, I think most people should be going to a product like Bilo. I mean, that would be the first, you know, it's a one step. It's going to fit most people's budget. You're going to get most of the stuff out.""

Bilo is a company that makes products to help clean and fix scratches on your car's paint so it looks better.

Term

one step

""I mean, that would be the first, you know, it's a one step. It's going to fit most people's budget. You're going to get most of the stuff out.""

A 'one step' product is something you use once to clean and fix scratches on your car's paint, so it looks shiny and smooth without needing multiple products.

Brand

Toyota

"And it was Toyota white."

Toyota is a big car company from Japan that makes many cars people trust and buy.

Term

rotary

""...what did we used to do with the rotary? I just don't even want to go far that back.""

A rotary engine is a special kind of engine that spins in a circle instead of using pistons going up and down. It makes the car run smoothly and can go very fast. Mazda is the most famous company to use this engine.

Term

two step

""...how many people would pay for a two step in 2020 compared to paying for a two step in 2026?""

A two step is a feature in some cars that helps keep the engine speed steady when you start driving fast, making it easier to get a good start in races.

Term

paint correction

""I saw somebody, I want to bring this up because I know guys love paint correction top. Walk me through this idea that you're going to do two or three test spots for a customer before they choose what they're going to go with.","

Paint correction means fixing scratches and marks on a car's paint to make it look shiny and new again. It uses special tools and polishes to clean up the surface.

Term

paint enhancement

"I'd rather have the enhancement. So you got just a square on the car that's perfect, and then the rest of its paint enhancement. How is that? How is that a system?"

Paint enhancement is a way to make a car's paint look nicer by cleaning up small scratches and marks without doing a full, detailed fix. It helps the car look shinier and cleaner.

Car

Ford Flex

"...derstand. I don't want somebody that's trying to flex how they do things. That's just not what I'm int..."

The Ford Flex is a big car that looks kind of square and can carry lots of people and stuff inside. It’s good for families because it’s roomy and comfortable. People talk about it because it’s different from other cars and works well for everyday use.

Part

differential oil

""But they don't like rip off the differential and go, hey, here's your differential oil. You want it replaced?""

Differential oil is a special kind of oil that helps parts inside your car's differential move smoothly without wearing out. It keeps the car running well when turning corners.

Term

black piano

"You got some what is black piano around all that the quote unquote buttons. ... So this gentleman had left a smudge on his piano black button."

Black piano is a shiny black plastic that car makers put inside cars to make it look fancy, usually around buttons.

Term

leather ceramic coating

"He had recently used this other company's leather ceramic coating on the interior."

Leather ceramic coating is like a special protective layer put on leather seats or parts inside a car to keep them clean and stop them from getting damaged.

Term

black trim

"Yeah, that's called a black trim."

Black trim means the black parts inside or outside a car that make it look nicer or protect it.

Term

coating high spot

""That's called a coating high spot. And I don't envy this guy because you're you're now buying a small polisher to try to polish this off.""

Sometimes when a protective layer is put on a car, it can have little bumps or raised spots called high spots. These make the car's surface look uneven.

Term

compound

"Don't don't go immediately. But this is probably going to have to be compounded."

Compounding is a way to clean up scratches and marks on a car's paint by rubbing it with a special paste. It helps make the car look smooth again.

Car

Porsche 918 Spyder

"... to look and go, okay, four star quality detail, 918, dot, dot, dot. What do you mean worth it? What's..."

The Porsche 918 Spyder is a very fast and fancy car that uses both a gas engine and electric power to go really quickly. It's special because it mixes new technology with sporty design, making it exciting for car fans. People talk about it because it’s a cool example of how cars can be both powerful and smart.

Concept

vehicle wraps

"By the way, I'll say this though, you and I have talked about vehicle wraps, right? We've talked about these types of things before. You've literally watched up close and personal, somebody spend $10,000 on vehicle wraps."

A vehicle wrap is like a big sticker that covers your car to change how it looks. People use it to make their car look cool or protect the paint underneath.

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